Google Commerce Search

Haven optimised your website, spend a lot of time building quality back links to get you organic search engine ranking to the top, you perhaps also use PPC to drive targeted traffic and may even use affiliate programme to get even more customers, now the customers are all on your ecommerce site, how do you ensure they find what they are looking for quickly so that you do not lose them? A good easy to navigate site will help with some of the problem, a search feature will be welcomed by your users but how about a very powerful search feature from the company recognised as the Search Engine; Google. That is exactly what Google has just launched; it’s called Commerce Search.

Google Commerce Search unlike most of Google’s products is not free, that is because it was not designed for small companies, its and enterprise tool for the larger ecommerce websites. The ultimate goal of Google commerce search it to reduce bounce rates, here are some of the ways Google says Commerce Search will help online retail ecommerce sites:
· Enable visitors to find the right products faster
· Filter results by category, price, brand or other attributes
· Provide user-friendly spelling options and synonyms
· Increase website conversions and sales
· Boost or promote chosen products within search results
· Deploy search solution in days, and scale effortlessly
· Customize, track, and optimise performance
One company that is already using Google Commerce search is the USA arm of the legendary German sandals company Birkenstock, he was quoted on Google Commerce Search site as saying “With Google Commerce Search, customers more easily find the specific products they’re looking for, and we’ve seen dramatic conversion improvement since implementation.

This tool will probably not be ideal for most of the audience of this blog but if you run an online retail website with vast inventory, implementing Google Commerce Search may help you convert more customers.

Some of the common reasons are mentioned as under:
a) Type of Fonts and their size
People commit a common mistake of maintaining one font size for a long time without realizing that not everybody in the world possesses equal eye sight. It is necessary to keep changing the font size such that your site is legible and easy to read.
b) Lengthy Paragraphs
Human nature is such that people do not wish to read long paragraphs at one go. It is thus necessary to split content into smaller paragraphs with proper headings and sub headings so that people are encouraged to read the content on the site and they can get the information they are seeking without problems.
c) Less General Topics
It is also necessary to crowd the site with less general topics and not make people to scroll through a lot of content and many pages to find what they want. Using easy to navigate menus will help people much better.
The above three tips should help you in designing a better web site.

Lord Mandelson, confirms account suspension of the internet users who are accused of illegal file sharing. The account will be suspended only after two initial warnings and also an appeal process would be filed against the accused under the “Digital Economy Bill”. The creative sector has faced challenges to protect the formats earlier, but today’s threat from online infringement scales up higher.

Under this proposal, the ISPs would be instructed by a reserve power for initiating technical measures against persons accused for illegal file sharing. Measures such as slowing down the internet speed can be used instead of account suspension.

Followed by this review, David Lammy, intellectual property minister states that its not an excuse for illegal file downloads, but to do things with legally published content like remix, hip-hop’s etc., Also it is a system to identify consumers reaction as we continuously believe in technology on our day-to-day lives.

BT has also posted its opinion on this proposal of disconnection, that they are disappointed of the costs that falls to ISPs. This in turn will increase the broadband prices. But its happy that the government supports the regimes to warn, educate and prosecutions of rights held by individuals and current business models as a mandatory element before an action taken against any consumer.

The company said that they wish to know if any form of a legal hearing would be sent to the accused consumers before the suppliers can take any action against them.   Source:www.broadbandsuppliers.co.uk ( Uk Leading Comparison Site)

New EU law expected to be passed soon offers some hope to Internet users all over Europe accused of file-sharing. The new law is meant to give them some protection from the law in their country that allows them to be cut off by their services provider. The Telecoms Reform Package is expected to be passed before the end of November. It is said that the package will entitle users in all 27 EU states to be put through a “fair and impartial procedure” before being disconnected.

EU countries have different approaches to how to deal with this issue, some members of the European Parliament felt nobody should lose their connection until after they had been prosecuted in a court for illegally downloading content while in UK, no such procedure is necessary before an file-sharer is cut off.