PPC

Why You Need an International PPC Campaign, and How to Do It

Tue, 25 Jun 2013 09:34:38 +0000

Are you using the power of PPC to get the international traffic you deserve? This sort of advertising can put a brand or service in front of global customers who would otherwise be out of reach.

Even if you already benefit from PPC (pay-per-click) advertising, using the English language will only take you so far in the rapidly changing online landscape…

7 Expensive Google AdWords Mistakes To Avoid

Thu, 14 Jan 2010 07:14:03 +0000

1. Putting your Company Name as the Headline

This is a basic marketing error as such, let alone in a Pay-per-Click campaign, and time and time again you see it. It's also one where we have had clients actually insisting we do it!

The trick to any advertising, online or offline, is to grab attention in the headline, and, sorry, but your brand name on its own just doesn't cut it. Your customers want to see what's in it for them - not what's in it for you…

Google Ads Ad Ranking and Ad Discounter Explained

Fri, 14 Mar 2008 05:35:56 +0000

Google Ads is a powerful advertising platform that helps businesses of all sizes reach their target audience and drive conversions. One of the key factors that determine the success of a Google Ads campaign is Ad Rank, which is calculated by a complex algorithm that takes into account various factors such as ad relevance, landing page experience, and the bid amount. Additionally, Google Ads uses a system called ad discounter to help advertisers pay less per click while maintaining their ad positions...

18 Tips For Writing High CTR PPC Ads

Fri, 30 Nov 2007 05:50:43 +0000

When it comes to pay-per-click advertising, there are two ways to decrease your spending. You can lower your cost per click (which will lower your position and your CTR) or you can improve your ads (which will increase your CTR and your position). Great ads will attract more clicks for a given amount of impressions, which will be rewarded by Google AdWords and Yahoo Search Marketing with lower bid prices or higher rankings.

The real secret to writing “the best ad on the page” is to ruthlessly test and track multiple ads over multiple test iterations. By doing this, you will improve your ad over time, and will eventually have a great performing ad with a very high click through rate..