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You won&#x27;t get paid." width="1200" height="750" loading="eager" class="w-full h-full object-cover group-hover:scale-[1.02] transition-transform duration-500"/></div><div class="flex items-center gap-2 mb-3"><span class="inline-flex items-center h-5 px-2 rounded-full bg-[#DC2626]/8 text-[#DC2626] text-[10px] font-semibold uppercase tracking-[0.12em]">Featured</span></div><h2 class="text-[28px] sm:text-[32px] lg:text-[36px] font-extrabold text-gray-950 tracking-tight leading-[1.05] mb-4 group-hover:text-[#DC2626] transition-colors duration-200">Google just made you a search quality rater. You won&#x27;t get paid.</h2><p class="text-[15px] text-gray-500 leading-relaxed line-clamp-3 mb-5 max-w-[56ch]">TL;DR AI is killing the click. Death of the click kills the incentive for links. This leaves Google and others with no signal to rank sites that is more reliable than links. Every thumbs up or preferred sources is work...</p><div class="flex items-start gap-3"><div class="min-w-0 flex-1"><div class="flex items-center gap-2 text-[12px] text-gray-400 mt-0.5 flex-wrap"><time dateTime="2026-06-07T14:06:22.978889Z">7 June 2026</time><span class="w-[3px] h-[3px] rounded-full bg-gray-300" aria-hidden="true"></span><span>4 min read</span></div></div></div></a></div><aside class="min-w-0 md:col-span-6 md:border-l md:border-gray-200 md:pl-10 lg:pl-12"><h2 class="text-[11px] font-medium text-gray-400 uppercase tracking-widest mb-2">More this week</h2><div><a class="group block py-5 border-b border-gray-100 last:border-b-0 transition-[padding] duration-200 hover:pl-1.5" href="/blog/meta-is-selling-organic-reach-for-a-flat-fee"><h3 class="text-[15px] font-semibold text-gray-900 leading-snug tracking-[-0.005em] mb-2 group-hover:text-[#DC2626] transition-colors duration-200">Meta is selling organic reach for a flat fee.</h3><div class="flex items-center gap-x-2 gap-y-1 text-[12px] text-gray-400 flex-wrap"><time dateTime="2026-06-07T10:54:25.551542Z">7 June 2026</time><span class="w-[3px] h-[3px] rounded-full bg-gray-300" aria-hidden="true"></span><span>4 min read</span></div></a><a class="group block py-5 border-b border-gray-100 last:border-b-0 transition-[padding] duration-200 hover:pl-1.5" href="/blog/value-proposition"><h3 class="text-[15px] font-semibold text-gray-900 leading-snug tracking-[-0.005em] mb-2 group-hover:text-[#DC2626] transition-colors duration-200">How to write a great value proposition? 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Dojo.\"}],[\"$\",\"link\",\"11\",{\"rel\":\"icon\",\"href\":\"/favicon.ico\",\"sizes\":\"48x48\"}],[\"$\",\"link\",\"12\",{\"rel\":\"icon\",\"href\":\"/favicon-32.png\",\"sizes\":\"32x32\",\"type\":\"image/png\"}],[\"$\",\"link\",\"13\",{\"rel\":\"icon\",\"href\":\"/icon-192.png\",\"sizes\":\"192x192\",\"type\":\"image/png\"}],[\"$\",\"link\",\"14\",{\"rel\":\"icon\",\"href\":\"/icon-512.png\",\"sizes\":\"512x512\",\"type\":\"image/png\"}],[\"$\",\"link\",\"15\",{\"rel\":\"apple-touch-icon\",\"href\":\"/apple-icon.png\"}],[\"$\",\"meta\",\"16\",{\"name\":\"next-size-adjust\"}]]\n"])</script><script>self.__next_f.push([1,"6:null\n"])</script><script>self.__next_f.push([1,"14:I[85686,[\"5250\",\"static/chunks/5250-1640f412d874b007.js\",\"8091\",\"static/chunks/8091-8ebe78226a760c82.js\",\"5686\",\"static/chunks/5686-6667bd5fb65809a0.js\",\"7981\",\"static/chunks/app/(public)/blog/page-7bb91e9db028fa34.js\"],\"BlogClientPage\"]\n15:T152d,"])</script><script>self.__next_f.push([1,"\u003cp\u003e\u003cstrong\u003eTL;DR\u003c/strong\u003e AI is killing the click. Death of the click kills the incentive for links. This leaves Google and others with no signal to rank sites that is more reliable than links. Every thumbs up or preferred sources is work you are doing that Google was paying contractors for. You are now an unpaid search quality rater.\u003c/p\u003e\u003cp\u003eFor over two decades, links have played a key role in ranking your website on search engines. Links were the unit of trust in how sites were assessed. Links are harder to game and scale is the official line of the SEO industry and Google. Yet, an industry of guest posting and PBN (Private blog networks) flourished ever since 2006 each few years bringing in more sophistication.\u003c/p\u003e\u003cp\u003eStatic site generators and free hosting like Github pages/Cloudflare pages/Vercel and other platforms took this spam to the next level because deploying and maintaining these became much easier. AI has taken this spam to a level never seen before and one of the highest level in my 28 years of professional internet marketing career.\u003c/p\u003e\u003cp\u003ePBN loosely operate like a pyramid. You have your money site at the top of the pyramid (your brand or your clients) , followed by safe middle layer sites which don't cross link to each other but only link to the top layer. You could stack more layers at the bottom and as many layers as you like which may interlink or crosslink but they all link to the second layer only. The second layer is the only layer which, having built trust from bottom-layer links, to the top layer.\u003c/p\u003e\u003cp\u003eIn 2014, we discovered a PBN of about 3400 sites which was not penalized by Google or any other search engines and continued to exist well into late 2019 the last time I looked. Search quality has obviously been the biggest problem for Google and ever increasing sophistication keeps Google playing the whack-a-mole game with the SEO industry.\u003c/p\u003e\u003cp\u003eThe irony is that for 20 years+ SEO industry proved that links, a unit of trust chosen by Google, could be gamed and manufactured at scale. A very good example of this was how \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2\" href=\"https://detailed.com/google-control/\"\u003e16 companies are/were dominating search results\u003c/a\u003e. Now AI removes the one thing that kept links being created at all: the click. In a zero-click world, why would anyone publish, earn or build links at all ? If no traffic flows back, where is the incentive ?\u003c/p\u003e\u003cp\u003eWhat's happening now is basically Google approaching a place where it wants to kill SEO. No singular study exists that conclusively proves clicks are dead but many studies cite numbers between 60-80% range where the search results in zero clicks. Our experience as an agency is similar and the world is about to enter zero clicks.\u003c/p\u003e\u003cp\u003eThis brings us to the question - how would Google or platforms like ChatGPT or perplexity surface the right type of content in the \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"/au/ai-seo-services\" data-entity-id=\"72db63dd-629b-49bb-92e2-8c1349255e2c\" data-target-slug=\"ai-seo-services\" data-target-schema=\"service\"\u003eAI overviews\u003c/a\u003e. Incentives for links and publishing online will wane with advent of AI content generation and zero click world. With the lack of links - it is likely that Google and other platforms begin to become and echo chamber of misinformation - regurgitating the same information again and again. This regurgitation might look like concensus but is actually just exhaustion.\u003c/p\u003e\u003cimg class=\"max-w-full h-auto rounded-lg my-8 shadow-sm\" src=\"https://mojodojo.io/media/2e0b8f2a-0903-4817-a21f-ed8a69a1e6f3/adeaa95041340ed36a2dd7a8084f4888.png\"\u003e\u003cp\u003eSo Google and others now have what I like to believe a supply problem. Its entire algorithm powered by links is about to be made redundant and now it needs to find new signals fast. This signal is review rater on a federated level.\u003c/p\u003e\u003cp\u003eLook under an AI overview the next time you search something. The thumbs up and thumbs down is a ballot. The overviews ask you to rate the answer and the rating is the final product. On top of this sits the \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2\" href=\"https://blog.google/products-and-platforms/products/search/original-high-quality-content-search/\"\u003epreferred sources\u003c/a\u003e. This is from the press release.\u003c/p\u003e\u003cp\u003e\u003ccode\u003eOur Preferred Sources feature makes it easy to see more from your favorite websites. And starting today, it’s coming to AI Overviews and AI Mode, so you’ll be able to easily spot links in AI responses from the sources you’ve already selected. Just like in Top Stories, your Preferred Sources will be clearly labeled to stand out.\u003c/code\u003e\u003c/p\u003e\u003cp\u003ePreferred sources is basically the deliberate, labelled AI training to serve the federated version of thing that more people trust.\u003c/p\u003e\u003cp\u003eGoogle spent 20+ years fighint an industry that learned to manufacture trust with links. it lost many rounds in a fight that it will never admit. The link was a vote the websmaster cast once. The rating on AI is what anyone cast now as an end user. Google just made you a search quality rater and you won't get paid.\u003c/p\u003e\u003cp\u003e\u003c/p\u003e"])</script><script>self.__next_f.push([1,"16:T1727,"])</script><script>self.__next_f.push([1,"\u003cp\u003eMeta is selling organic reach for a flat fee. Time to stop pretending social is \u0026#34;earned\u0026#34; media.\u003c/p\u003e\u003cp\u003eFor fifteen years, agencies sold clients a dream: \u0026#34;earned media\u0026#34; on someone else\u0026#39;s property. We called it organic social and treated it as the free layer, the place where good content and clever optimization could skip the media budget entirely. \u003ca href=\"/au/facebook-ads\" data-entity-id=\"2db2fdb5-b6ad-452b-a288-12a8894eb192\" class=\"entity-link\" data-target-slug=\"facebook-ads\" data-target-schema=\"service\"\u003eMeta ads\u003c/a\u003e would be layered on top of this earned media.\u003c/p\u003e\u003cp\u003eThis month Meta made it official. If you want to exist on their platform with any real visibility, you\u0026#39;re going to pay rent.\u003c/p\u003e\u003cp\u003eWith the new business and creator subscription tiers, including \u0026#34;Meta One Advanced\u0026#34;—the platform is shifting from an \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"/au/ppc-management-services\"\u003ead-supported network\u003c/a\u003e to something closer to a hybrid utility. Pay a flat monthly fee and brands get featured feed placement, higher search ranking, automated follow-invites. That\u0026#39;s not a media buy. It\u0026#39;s a presence tax.\u003c/p\u003e\u003ch2\u003eThe flat-rate shortcut to the feed\u003c/h2\u003e\u003cp\u003eTo see why this matters, ignore the consumer-facing AI features for a second and look at the plumbing.\u003c/p\u003e\u003cp\u003eUsed to be, if a business wanted guaranteed distribution on Facebook or Instagram, they went through Ads Manager. Set a budget, enter the auction, optimize for a conversion. Now there\u0026#39;s a second track running alongside it: a flat-rate subscription that skips the auction and just boosts your \u0026#34;organic\u0026#34; signal.\u003c/p\u003e\u003cp\u003e(When I say \u0026#34;skips the auction,\u0026#34; I mean Meta is quietly tuning its algorithms to favor accounts that pay a subscription over accounts that merely publish good content. Brilliant for smoothing out their quarterly earnings. Miserable for any marketer trying to attribute performance.)\u003c/p\u003e\u003cp\u003eSo social media goes from a variable performance channel to a fixed operational cost. And when presence itself is a monthly subscription, \u0026#34;organic\u0026#34; isn\u0026#39;t free. It\u0026#39;s just unmeasured.\u003c/p\u003e\u003ch2\u003eThe steelman: why a predictable tax looks good\u003c/h2\u003e\u003cp\u003eThe counterpoint to all this skepticism is real, and it deserves a fair hearing.\u003c/p\u003e\u003cp\u003eIf you\u0026#39;re an SMB or a startup, the ad auction is a volatile, intimidating place. It demands specialist knowledge, constant babysitting, and the stomach to watch your cost-per-acquisition swing day to day. A flat fifty bucks a month that guarantees your profile shows up in search and gets a baseline bump in the feed? That sounds like relief. It\u0026#39;s predictable. It hands the operator who never learned Ads Manager a way in.\u003c/p\u003e\u003cp\u003eThe argument holds right up until you remember you\u0026#39;re not the only one buying it.\u003c/p\u003e\u003cp\u003eOnce every mid-sized competitor in your vertical pays the same baseline tax, the algorithmic priority cancels itself out. You didn\u0026#39;t buy an advantage, you paid the cover charge to avoid being invisible. Meta didn\u0026#39;t solve the small business\u0026#39;s growth problem. They solved their own monetization problem, by turning organic reach into a commodity.\u003c/p\u003e\u003cp\u003eA guaranteed spot in a crowded room is only worth something until everyone else buys the same ticket.\u003c/p\u003e\u003ch2\u003eThe organic layer is collapsing\u003c/h2\u003e\u003cp\u003eFor years, agencies kept organic social and performance marketing in separate boxes. Content creators wrote the posts. Media buyers ran the ads.\u003c/p\u003e\u003cp\u003eThis subscription shift is the last nail for that split. Once you have to pay a platform fee just to get your organic content seen, the line between \u0026#34;earned\u0026#34; and \u0026#34;paid\u0026#34; media disappears. The whole thing folds into a single commercialized layer.\u003c/p\u003e\u003cp\u003eEven the analytics are being gated. Look at Meta\u0026#39;s new metric: aggregate rewatch counts on Stories. That\u0026#39;s a genuinely useful engagement signal—far more telling than a tap-through rate. But at $3.99 a month, the message is clear. Meta is now charging brands for basic performance data that used to come standard.\u003c/p\u003e\u003cp\u003eWe\u0026#39;re not buying audiences anymore. We\u0026#39;re renting the right to look at our own data.\u003c/p\u003e\u003ch2\u003eThe practitioner\u0026#39;s pivot\u003c/h2\u003e\u003cp\u003eIf you\u0026#39;re running a \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"/au/b2b-seo-services\"\u003eB2B\u003c/a\u003e business or managing a growth budget, this isn\u0026#39;t a reason to rage-quit Meta. It\u0026#39;s a reason to resource it differently.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eReclassify the spend.\u003c/strong\u003e Don\u0026#39;t let your team blend subscription fees into the active media budget. Treat the Meta subscription the way you treat Slack or \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"/au/hubspot-agency\"\u003eHubSpot\u003c/a\u003e, operational software cost, full stop.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eDemand a zero-tax baseline.\u003c/strong\u003e Before you subscribe to anything, nail down what your organic reach actually delivers right now. If your team can\u0026#39;t prove that paid priority ranking produces a measurable lift in high-intent traffic, don\u0026#39;t pay the tax.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eDouble down on owned infrastructure.\u003c/strong\u003e The more Meta charges to reach the audience you already built, the more your email list, your first-party data, and your direct channels are worth.\u003c/p\u003e\u003cp\u003eThe agencies that struggle here will be the ones still selling \u0026#34;organic social management\u0026#34; as a standalone service. The ones that win will understand what these platforms have quietly become: not public squares, but closed databases that charge for access.\u003c/p\u003e\u003cp\u003eIf you\u0026#39;re going to pay the entry fee, know exactly what you\u0026#39;re buying.\u003c/p\u003e"])</script><script>self.__next_f.push([1,"17:T172b,"])</script><script>self.__next_f.push([1,"\u003ch2\u003eWhat is value proposition?\u003c/h2\u003e\u003cp\u003eA great value proposition makes your business the obvious choice amongst competitors. Writing a great value proposition statement is hard. In this article we show you not only how to write a great value proposition but also share our template on how we have done it for hundreds of businesses worldwide.\u003c/p\u003e\u003cp\u003eThe value proposition of any business can be outlined by completing one single sentence.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003e‌\"Only they can ......\"\u003c/strong\u003e\u003c/p\u003e\u003cp\u003eNow that you've defined your business, it's time to craft your unique value proposition(s). Your website, marketing campaigns, and overall brand messaging should revolve around completing this essential sentence: 'Our company offers [insert value proposition(s) here].' \u003cstrong\u003e\u003cem\u003eNote\u003c/em\u003e\u003c/strong\u003e that you may have multiple value propositions, so consider creating a list to showcase the various benefits you offer to customers\u003c/p\u003e\u003ch2\u003ePro Tip\u003c/h2\u003e\u003cp\u003eFor example, we know that Uber has a very strong value proposition.‌\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cp\u003eOne tap and a car comes directly to you\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eYour driver knows where to go\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003ePayment is cashless\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003ch2\u003eHow to write your value proposition?‌\u003c/h2\u003e\u003cp\u003eValue proposition may be evident in your product/service before you write your copy. However, for a lot of businesses, you will have to sit down, brainstorm and derive their value proposition.\u003c/p\u003e\u003ch2\u003ePro Tip\u003c/h2\u003e\u003cp\u003eGerman mathematician Carl Gustav Jacob Jacobi, famous for some work on elliptic functions often solved difficult problems by following a simple strategy: “man muss immer umkehren” (or loosely translated, “invert, always invert.”)\u003c/p\u003e\u003cp\u003eIn order to derive the value proposition for your business, we will also follow\u0026nbsp;\u003cstrong\u003einversion\u003c/strong\u003e. The steps are:\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cp\u003eList attributes of an ideal customer. A customer who may be your ideal customer after 5 years in business. Some attributes that you can think of are loyalty, billables, recurring revenue, ease of interaction, the value they derive from your product and so on.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eList all competing products that this customer can use. List in a few bullet points what you believe to be the biggest challenge with this competing product from the customer's perspective.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eAgainst each challenge, list what you provide as a lucrative option or your proposition.\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003ch2\u003eValue Proposition Template‌ Example \u0026amp; Download\u003c/h2\u003e\u003cp\u003eLet's see an example about Zap fitness club in \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"https://mojodojo.io/au/seo/\"\u003eMelbourne\u003c/a\u003e.\u003c/p\u003e\u003cp\u003e\u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2\" href=\"https://docs.google.com/spreadsheets/d/1vmTq7PmL3-NNT2QlKp5sGQapb7MvHVi2Wb_JvNU2xq0/edit#gid=0\"\u003eClick this link to see an example template.\u003c/a\u003e\u003c/p\u003e\u003cp\u003eUse the sheet above to derive a value proposition for your business. Make sure to create a copy before diving into the exercise.‌\u003c/p\u003e\u003cp\u003eWe use weights column in the sheet to give a value of how much each problem would be worth to the customer. For an example would a traveler and an Individual in the same area care about 12-month contract equally? Not really.\u003c/p\u003e\u003ch2\u003ePitfalls\u003c/h2\u003e\u003cp\u003eSome of the most common pitfalls you will see when reading websites are:\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cp\u003eGeneric statements describing their products. Cloud flare for an example has \"Making the Internet Work the Way It Should for Anything Online\" which is as generic as it gets. Remember, that even at Cloud flare's scale such copy on the homepage may not be the most effective.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eDirect competition comparison. For example, \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"https://mojodojo.io/au/bigcommerce-development/\"\u003eBigcommerce's landing page\u003c/a\u003e says - \"More built-in features than \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"/au/shopify-development\"\u003eShopify\u003c/a\u003e, without the transaction fees\" assumes the notion that everyone visiting \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"/au/bigcommerce-development\"\u003ebigcommerce\u003c/a\u003e's page knows about Shopify. It hints that perhaps the visitor should check out \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"https://mojodojo.io/au/shopify-development/\"\u003eShopify\u003c/a\u003e too. To attack a rival is never good advertising.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eNot highlighting all value props at the get-go. Think of each visitor and assume that they are only going to give you the 1 minute to read the copy. If you will not hook them in the first minute, chances are they are less likely to come back.\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003ch2\u003eWhen to re/derive your value proposition?\u003c/h2\u003e\u003cp\u003eThere are two instances when you should re/focus on your value proposition.\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cp\u003eWhen you are launching your products/service and want to position yourself.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eYour competitor is making it increasingly hard for you to survive.\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eIn-between, you should never have to worry about value proposition.\u003c/p\u003e\u003ch2\u003eValue proposition template download\u003c/h2\u003e\u003cp\u003eClick here to \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2\" href=\"https://docs.google.com/spreadsheets/d/1vmTq7PmL3-NNT2QlKp5sGQapb7MvHVi2Wb_JvNU2xq0/edit#gid=0\"\u003edownload the value proposition template\u003c/a\u003e\u003c/p\u003e"])</script><script>self.__next_f.push([1,"18:T1e49,"])</script><script>self.__next_f.push([1,"\u003cp\u003eWith 2024 coming to a close, we are seeing a shift in the digital marketing space.\u003c/p\u003e\n\n\u003cp\u003eCompanies have started to see their Search Engine Optimisation (\u003ca href=\"https://mojodojo.io/au/seo/\" data-entity-id=\"24aa86dc-8383-4c00-a218-985ef514bbd3\" data-target-slug=\"seo\" data-target-schema=\"service\"\u003eSEO\u003c/a\u003e) efforts fall flat.\u003c/p\u003e\n\n\u003cp\u003eWhen you Google a product, you almost always see videos and images before any text content. This can be images of where the product can be bought, video reviews from \u003ca href=\"https://mojodojo.io/youtube-ads/\" data-type=\"page\" data-id=\"43418\" data-entity-id=\"290fe3c7-d3ca-4ecb-b4f3-aef359b254bb\" data-target-slug=\"youtube-ads\" data-target-schema=\"service\"\u003eYouTube\u003c/a\u003e, and a top insights or knowledge panel.\u003c/p\u003e\n\n\u003cp\u003eThis is because big tech companies like Google and Apple have been focusing on AI-powered \u003ca href=\"/playbooks/the-rise-of-visual-search\" data-entity-id=\"3b531994-ff1c-4f81-8eb8-92b4ff9e6622\" class=\"entity-link\" data-target-slug=\"the-rise-of-visual-search\" data-target-schema=\"playbook\"\u003evisual search\u003c/a\u003e rather than the traditional written content.\u003cbr/\u003eAdapting your \u003ca href=\"https://mojodojo.io/au/sydney-seo-agency/\" data-type=\"link\" data-id=\"https://mojodojo.io/au/sydney-seo-agency/\"\u003eSEO strategy\u003c/a\u003e to include visual content is essential. Without this, companies will lose relevance and visibility coming into 2025.\u003c/p\u003e\n\n\u003ch2 class=\"wp-block-heading\"\u003eWhat is visual search optimisation?\u003c/h2\u003e\n\n\u003cp\u003eVisual search optimisation is the process of refining visual aspects of a website or platform. This is done to improve the visibility of those elements in search engine results.\u003c/p\u003e\n\n\u003cp\u003eThis mainly focuses on optimising images and videos on a website to make them more likely to show up on a search and capture users attention.\u003c/p\u003e\n\n\u003cp\u003eVisual search optimisation can be done through:\u003c/p\u003e\n\n\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003eProper labelling and tagging images with relevant keywords\u003c/li\u003e\n\n\u003cli\u003eOptimising the \u003ca href=\"https://mojodojo.io/blog/the-ultimate-twitter-image-size-guide/\" data-wpil-monitor-id=\"1356\" data-entity-id=\"a3402b49-95ef-47ff-b078-876818f1e501\" data-target-slug=\"the-ultimate-twitter-image-size-guide\" data-target-schema=\"blog\"\u003esize and resolution of images\u003c/a\u003e to make the website faster\u003c/li\u003e\n\n\u003cli\u003eEnsuring proper formatting for different devices and screen sizes.\u003c/li\u003e\n\u003c/ul\u003e\n\n\u003cp\u003eAs search becomes multimodal, marketers should start to focus more on customer intent. Customers are starting to become more visually oriented. This means crafting visual content that users can find relevant and engaging.\u003c/p\u003e\n\n\u003ch2 class=\"wp-block-heading\"\u003eWhy is visual search optimisation important?\u003c/h2\u003e\n\n\u003cp\u003eVisual content is attention grabbing. If there was an image of a penguin next to the actual word penguin, 9 times out of 10 people would look at the picture first.\u003c/p\u003e\n\n\u003cp\u003eThe human brain processes visual information a lot quicker than text. Images and videos can make information accessible and a lot easier to understand.\u003c/p\u003e\n\n\u003cp\u003e\u003ca href=\"https://mojodojo.io/au/tiktok-ads/\" data-entity-id=\"e0bcdd06-1220-4cd1-afd6-f72eff412db2\" data-target-slug=\"tiktok-ads\" data-target-schema=\"service\"\u003eTikTok\u003c/a\u003e is a prime example of this. Most videos are only about 30 seconds long, sometimes even shorter than that. People find the educational videos incredibly informative. Mostly because it is a lot easier to understand the content. \u003c/p\u003e\n\n\u003cp\u003eIf people go to a wikipedia page to find the same information, it can take them half an hour to figure out what it says.\u003c/p\u003e\n\n\u003ch2 class=\"wp-block-heading\"\u003eHow to optimise your visual content\u003c/h2\u003e\n\n\u003cp\u003eAs visual search optimisation becomes more common, marketers have been finding ways to see results improve.\u003c/p\u003e\n\n\u003ch6 class=\"wp-block-heading\"\u003eThe seven step optimisation pipeline\u003c/h6\u003e\n\n\u003cfigure class=\"wp-block-image aligncenter size-large\"\u003e\u003cimg src=\"/media/2e0b8f2a-0903-4817-a21f-ed8a69a1e6f3/2024/10/7-steps-to-futureproof-visual-content_-1024x482.avif\" alt=\"\" class=\"wp-image-43830\"/\u003e\u003cfigcaption class=\"wp-element-caption\"\u003eSource: Search Engine Land\u003c/figcaption\u003e\u003c/figure\u003e\n\n\u003cp\u003eWell chosen images or videos have shown to significantly improve click through rates (CTR) and user engagement.\u003c/p\u003e\n\n\u003cp\u003eThe seven step optimisation pipeline helps marketers stick to best practice guidelines:\u003c/p\u003e\n\n\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003e\u003cstrong\u003eCurate:\u003c/strong\u003e Make a \u003ca href=\"/copywriting-agency\" data-wpil-monitor-id=\"1357\" data-entity-id=\"ae417a68-c125-4d89-a833-84f726a16539\" data-target-slug=\"copywriting-agency\" data-target-schema=\"service\"\u003elist of everywhere visual content is created\u003c/a\u003e and consumed\u003c/li\u003e\n\n\u003cli\u003e\u003cstrong\u003eCentralise:\u003c/strong\u003e Establish policies to organise content and create a digital asset management (DAM) system. You will have to make sure they are accessible through a content delivery network (CDN). All channels will need to access content via the DAM and avoid multiple copies of the same video or image.\u003c/li\u003e\n\n\u003cli\u003e\u003cstrong\u003eOptimise:\u003c/strong\u003e You should only use high-quality, relevant images with correct file formats, image tags, sitemaps, and \u003ca href=\"/playbooks/schema-markup-playbook\" data-entity-id=\"ff69dd03-60f4-4d1d-bf20-305c1926c27e\" class=\"entity-link\" data-target-slug=\"schema-markup-playbook\" data-target-schema=\"playbook\"\u003estructured data\u003c/a\u003e to enhance visibility.\u003c/li\u003e\n\n\u003cli\u003e\u003cstrong\u003eDistribute:\u003c/strong\u003e Aim for all content to be consumed from one mail location i.e. Meta. Use infrastructure to effectively distribute your content. For example, the Facebook Business Manager for easy distribution across \u003ca href=\"https://mojodojo.io/au/facebook-ads/\" data-entity-id=\"2db2fdb5-b6ad-452b-a288-12a8894eb192\" data-target-slug=\"facebook-ads\" data-target-schema=\"service\"\u003eFacebook\u003c/a\u003e and Instagram.\u003c/li\u003e\n\n\u003cli\u003e\u003cstrong\u003eApplication, and Experience:\u003c/strong\u003e Content that users can read and understand easily have a competitive edge. They perform a lot better than content that is difficult to digest. Achieving a visual hierarchy and enhancing your contents scannability will help towards this. Creating content that will work with Google’s multi search feature is essential. This includes combining image, video, and text. Look into creating a short video for how-to’s and recipes, design an infographic to make statistics more digestible.\u003c/li\u003e\n\n\u003cli\u003e\u003cstrong\u003eInfrastructure:\u003c/strong\u003e Most infrastructure systems are designed to only store images, not optimise them. Having a DAM that scores your content quality and connects with all of your digital channels seamlessly is an important step.\u003c/li\u003e\n\n\u003cli\u003e\u003cstrong\u003eGovernance and Checklist:\u003c/strong\u003e Establish better guidelines to maintain quality, consistency, and usage across departments. Always test which \u003ca href=\"https://mojodojo.io/blog/image-optimization-best-practice/\" data-type=\"post\" data-id=\"39037\" data-entity-id=\"4f66d207-82dc-4fb2-a10a-93fdc04e5782\" data-target-slug=\"image-optimization-best-practice\" data-target-schema=\"blog\"\u003eimages\u003c/a\u003e are performing well to refine your checklists.\u003c/li\u003e\n\n\u003cli\u003e\u003cstrong\u003eMetrics and KPI’s:\u003c/strong\u003e Develop \u003ca href=\"https://mojodojo.io/blog/seo-metrics/\" data-wpil-monitor-id=\"1358\" data-entity-id=\"ae864540-c599-48cb-80c0-7f9cca302527\" data-target-slug=\"seo-metrics\" data-target-schema=\"blog\"\u003emetrics to track\u003c/a\u003e all different kinds of results. From SERPs to engagement rates, from rich snippet saturation to clicks from visual search. These will help you build accurate KPI’s and constantly reevaluate your strategies.\u003c/li\u003e\n\u003c/ul\u003e\n\n\u003cp\u003eAs we come into 2025, we will start to see a shift in the way people are using search engines. As this develops, businesses will need to start finding ways to develop as well. The above gives a brief outline, but the best way to find what works is to experiment and keep an eye on the market.\u003c/p\u003e"])</script><script>self.__next_f.push([1,"19:T8668,"])</script><script>self.__next_f.push([1,"\u003cp\u003eWith over\u0026nbsp;3.5 billion searches every day, it is no surprise that Google (along with other search engines) can bring a wealth of valuable visitors to any website.\u003c/p\u003e\u003cp\u003eSo, whether you run an \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"/au/ecommerce-seo\" data-entity-id=\"c98aea55-c232-49d9-a509-efc920318148\" data-target-slug=\"ecommerce-seo\" data-target-schema=\"service\"\u003eecommerce\u003c/a\u003e store, a service business website, a media site, or you just want to grow your \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"/au/blog\" data-entity-id=\"cba01270-5be9-4956-ab41-bc954186dda5\" data-target-slug=\"blog\" data-target-schema=\"page\"\u003eblog\u003c/a\u003e - making your website more appealing to search engines is well worth your while.\u003c/p\u003e\u003cp\u003eFrom \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"https://mojodojo.io/blog/a-beginners-guide-to-keyword-research/\" data-entity-id=\"b801ad92-049d-4028-9f60-2c1db5c4dca2\" data-target-slug=\"a-beginners-guide-to-keyword-research\" data-target-schema=\"blog\"\u003econducting extensive keyword research\u003c/a\u003e to posting regular blog content, there are countless ways to optimise your website in order to improve your rankings on Search Engine Result Pages (SERPs).\u003c/p\u003e\u003cp\u003eHowever, many website owners fail to get the basic ‘behind-the-scenes’ aspects, such as meta tags, right.\u003c/p\u003e\u003cp\u003eThis can often lead to all the efforts made to publish great content and design stunning, user-friendly sites being largely a waste of time.\u003c/p\u003e\u003cp\u003eTaking the time to get the right meta tag processes and best practices in place will help search engines identify just how fantastic your website is and will give them everything they need to serve your content to the most relevant (and often most profitable) people.\u003c/p\u003e\u003cp\u003eIn this guide, we are going to walk you through:\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cp\u003e\u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"https://mojodojo.io/blog/meta-tags/#what-are-meta-tags\" data-entity-id=\"2cbd5b39-6a45-4cb4-8531-2ece5750221a\" data-target-slug=\"meta-tags\" data-target-schema=\"blog\"\u003eWhat are meta tags\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"https://mojodojo.io/blog/meta-tags/#why-do-meta-tags-matter\" data-entity-id=\"2cbd5b39-6a45-4cb4-8531-2ece5750221a\" data-target-slug=\"meta-tags\" data-target-schema=\"blog\"\u003eWhy (some) meta tags are so important to Search Engine Optimisation (SEO)\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"https://mojodojo.io/blog/meta-tags/#meta-tags-which-ones-matter\" data-entity-id=\"2cbd5b39-6a45-4cb4-8531-2ece5750221a\" data-target-slug=\"meta-tags\" data-target-schema=\"blog\"\u003eWhich meta tags you should be concerned about when it comes to SEO\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eHow to apply those meta tags to your website\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eBest practices to apply meta tags to your website\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eReady to find out how to drastically improve your chances of reaching the coveted ‘first page’ of Google?\u003c/p\u003e\u003cp\u003eThen read on…\u003c/p\u003e\u003ch2\u003eWhat are Meta Tags?\u003c/h2\u003e\u003cp\u003eWhether you are just getting started with \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"/uk/seo\" data-entity-id=\"24aa86dc-8383-4c00-a218-985ef514bbd3\" data-target-slug=\"seo\" data-target-schema=\"service\"\u003eSEO\u003c/a\u003e, or you are a seasoned professional, you have probably heard the term ‘Meta Tags’ being mentioned a lot.\u003c/p\u003e\u003cp\u003eThese are now most commonly mentioned in negative terms, such as how some meta tags are a waste of time when it comes to \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"https://mojodojo.io/blog/guide-to-seo/\" data-entity-id=\"066f6849-7200-4548-ba00-c5e253058bad\" data-target-slug=\"guide-to-seo\" data-target-schema=\"blog\"\u003esearch engine optimisation\u003c/a\u003e.\u003c/p\u003e\u003cp\u003eYet in reality, meta tags are still a powerful SEO tool - but only if you take the time to understand how they work and how to apply them properly to your website.\u003c/p\u003e\u003cp\u003eThis guide will tell you everything you need to know about \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"https://mojodojo.io/blog/canonical-tags/\" data-entity-id=\"f3a179ae-b77d-421d-8a90-af826cf09c85\" data-target-slug=\"canonical-tags\" data-target-schema=\"blog\"\u003emeta\u003c/a\u003e tags and how to add them to your website successfully.\u003c/p\u003e\u003cp\u003eBut what actually are meta tags?\u003c/p\u003e\u003cp\u003e‘Meta’ refers to ‘metadata’ - which is the type of data provided by these tags.\u003c/p\u003e\u003cp\u003eJust to complicate things, this means that meta tags can be described as ‘data about the data that is on any given webpage’ - but don’t worry, we will explain this much better…\u003c/p\u003e\u003cp\u003eMeta tags can be defined as small snippets of text that describe a web page's content.\u003c/p\u003e\u003cp\u003eHowever, these snippets of text aren’t physically visible on the page. Instead, meta tags are only visible on the page's source code (HTML).\u003c/p\u003e\u003cimg class=\"max-w-full h-auto rounded-lg my-8 shadow-sm\" src=\"/media/2e0b8f2a-0903-4817-a21f-ed8a69a1e6f3/sites/3/2022/10/meta-tags-1024x221.png\" alt=\"\"\u003e\u003cp\u003ePro Tip\u003c/p\u003e\u003cp\u003e Here's how to view meta tags of any page.\u003c/p\u003e\u003col\u003e\u003cli\u003e\u003cp\u003eOn your browser, go to the URL you wish to see meta tags for.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eRight click and then click \"View Page Source\". (CTRL + U)\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eA new tab will open with the source code of the page.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eSearch the page with CTRL + F\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eSearch for the word \"meta\"\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eAll meta tags will generally be clubbed in the head of the page.\u003c/p\u003e\u003c/li\u003e\u003c/ol\u003e\u003cp\u003eThis approach allows web browsers and search engines such as Google to understand what the webpage is all about, without the need for messy keywords and descriptions to be plastered all over the visible part of the webpage.\u003c/p\u003e\u003cp\u003eThis ensures that those who own and create websites can focus on delivering the \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"https://mojodojo.io/blog/what-is-a-good-conversion-rate/\" data-entity-id=\"4163d85a-38db-4d02-8bca-0bf86dc3e545\" data-target-slug=\"what-is-a-good-conversion-rate\" data-target-schema=\"blog\"\u003ebest possible user experience\u003c/a\u003e, whilst still benefiting from the search engine boosting power of keywords and descriptions.\u003c/p\u003e\u003cp\u003eMeta tags are different from the tags you would typically see on a piece of content such as a blog post.\u003c/p\u003e\u003cp\u003eThese visible on-page tags are usually used to help connect readers with other content which is relevant or may be helpful. For example, a visible tag at the top of a blog post about fashion is likely to link the reader through to lots of other useful blog posts about the same topic.\u003c/p\u003e\u003cp\u003eOn the other hand, meta tags only exist in the HTML of the page (most commonly in the \u0026lt;head\u0026gt; of the page).\u003c/p\u003e\u003cp\u003eThis means meta tags are only visible\u0026nbsp;when the page source is viewed.\u003c/p\u003e\u003cp\u003eMeta tags also offer search engines insight into how your web page should be displayed on their results pages.\u003c/p\u003e\u003cp\u003eFor example, the \u0026lt;title\u0026gt; and \u0026lt;description\u0026gt; elements of your HTML will tell search engines which title and description to display - this can actually be different to the title or any description used on the webpage.\u003c/p\u003e\u003ch2\u003eWhy do Meta Tags Matter?\u003c/h2\u003e\u003cp\u003eSo, we have offered you a detailed insight into what meta tags are…but why do they actually matter?\u003c/p\u003e\u003cp\u003eAfter all, if your readers can’t see them, are they going to make their experience any better?\u003c/p\u003e\u003cp\u003eWell - yes.\u003c/p\u003e\u003cp\u003eMeta tags are so important because it makes it clear and obvious to search engines and browsers what your website content is all about.\u003c/p\u003e\u003cp\u003eThis ensures that readers who find their way onto your content via search engines are actually finding the information they are looking for.\u003c/p\u003e\u003cp\u003eWithout meta tags, it can be more tricky for search engines to define the key information your webpage contains. In turn, this makes it tricky for them to know who best to serve your page to when analyzing search inquiries.\u003c/p\u003e\u003cp\u003eThis can lead to irrelevant traffic finding its way to your site.\u003c/p\u003e\u003cp\u003eThere is little value in gaining this irrelevant traffic as it will only usually serve to increase your\u0026nbsp;\u003ca target=\"_blank;\" rel=\"noopener\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2\" href=\"https://support.google.com/analytics/answer/1009409?hl=en\"\u003ebounce rate\u003c/a\u003e\u0026nbsp;and decrease your session times.\u003c/p\u003e\u003cp\u003eIt is clear that meta tags matter. So, you may be wondering why they so often get mentioned in a negative way.\u003c/p\u003e\u003cp\u003eThis is because not all meta tags are created equal.\u003c/p\u003e\u003cp\u003eSome benefit your SEO efforts, whilst others waste your time.\u003c/p\u003e\u003cp\u003eHere is former Google head of Webspam Matt Cutts on how much time you should spend on meta tags.\u003c/p\u003e\u003cp\u003e [embed]https://www.youtube.com/watch?v=RBTBEfd7z_Y[/embed]\u003c/p\u003e\u003cp\u003eThe rest of this guide will be dedicated to differentiating between the two and offering you tips and guidance on how to apply best those that really make a difference.\u003c/p\u003e\u003cp\u003eFurther Reading\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cp\u003e\u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"https://mojodojo.io/blog/open-graph-tags/\" data-entity-id=\"7b4db191-dd58-4214-9df1-09b6bceb510c\" data-target-slug=\"open-graph-tags\" data-target-schema=\"blog\"\u003eOpen Graph Meta Tags: A Complete Guide\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"https://mojodojo.io/blog/google-warning-meta-refresh/\" data-entity-id=\"964fbda2-75cc-4bb3-9934-5b909b6c8990\" data-target-slug=\"google-warning-meta-refresh\" data-target-schema=\"blog\"\u003eGoogle Warning: Using The Meta Refresh Tag Is Bad Practice\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"https://mojodojo.io/blog/googleapi-content-warehouse-leak-an-ongoing-analysis/\" data-entity-id=\"ad50ca75-b7e8-4e25-9984-134403aa13e6\" data-target-slug=\"googleapi-content-warehouse-leak-an-ongoing-analysis\" data-target-schema=\"blog\"\u003eGoogleAPI Content Warehouse Leak – An Ongoing Analysis\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003ch2\u003eMeta Tags: Which Ones Matter?\u003c/h2\u003e\u003cp\u003eWant to know which meta tags actually matter when it comes to SEO? Here they are:\u003c/p\u003e\u003col\u003e\u003cli\u003e\u003cp\u003eMeta Titles\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eMeta Descriptions\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eMeta Robots\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eMeta Refresh Direct\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eMeta Charset\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eMeta Viewports\u003c/p\u003e\u003c/li\u003e\u003c/ol\u003e\u003cp\u003eBelow, we will go into more detail on each of these meta tags which as what they are, why they are important and best practices in applying them to your website.\u003c/p\u003e\u003ch2\u003eMeta Titles\u003c/h2\u003e\u003cp\u003eYour meta title is by far one of the most important meta tags you will deal with when it comes to webpage content.\u003c/p\u003e\u003cp\u003eUnlike a page title or blog post title, which typically sits at the top of your webpage, your meta title is the title that searchers will see linking through to your content in their search results.\u003c/p\u003e\u003cp\u003eHowever, unless you stipulate your meta title with a \u0026lt;title\u0026gt; tag, search engines such as Google are likely to pick up the title you have used on your page - even if this isn’t the best option for highlighting the content on that page.\u003c/p\u003e\u003cimg class=\"max-w-full h-auto rounded-lg my-8 shadow-sm\" src=\"/media/2e0b8f2a-0903-4817-a21f-ed8a69a1e6f3/sites/3/2022/10/meta-refresh-guide-Google-Search.png\" alt=\"Meta title\"\u003e\u003cp\u003eWhy is writing a great meta title so important?\u003c/p\u003e\u003cp\u003e\u003ca target=\"_blank;\" rel=\"noopener\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2\" href=\"https://developers.google.com/search/docs/appearance/title-link?visit_id=636880082951453933-4272044119\u0026amp;rd=2\"\u003eAccording to Google\u003c/a\u003e:\u003c/p\u003e\u003cp\u003e\u003cem\u003e“Title links are critical to giving users a quick insight into the content of a result and why it's relevant to their query. It's often the primary piece of information people use to decide which result to click on, so it's important to use high-quality title text on your web pages.”\u003c/em\u003e\u003c/p\u003e\u003cp\u003eOr in other words - your meta title is probably the most important words you will ever \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"https://mojodojo.io/blog/blogging-tips/\" data-entity-id=\"3bd8bb87-1f5b-482d-858d-6360f174aa46\" data-target-slug=\"blogging-tips\" data-target-schema=\"blog\"\u003ewrite about that specific piece of content\u003c/a\u003e.\u003c/p\u003e\u003cp\u003eThis is because it is likely to be the first thing that people read in search results and therefore it is the information they will use to determine whether your website is ‘click worthy’.\u003c/p\u003e\u003cp\u003eYou can consider your title tag as the first opportunity you get to sell searchers on your website - so you want to get it right.\u003c/p\u003e\u003ch3\u003eMeta Titles Common Mistakes\u003c/h3\u003e\u003cp\u003eThere are many common mistakes with title tags with the following being the most common\u003c/p\u003e\u003col\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003eMeta title length\u003c/strong\u003e. Google advises to avoid long titles while also making sure they are descriptive and concise.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003eMissing meta titles\u003c/strong\u003e. Often main pages of a website are missing meta titles which leads Google to use something else on the page as a title.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003eMultiple title tags\u003c/strong\u003e. If you have multiple plugins for SEO or have manually injected your page with \u0026lt;title\u0026gt; tags, double check how many times they appear. Multiple title tags can confuse Google.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003eDuplicate titles across pages\u003c/strong\u003e. Often multiple pages share the same meta title. This is not the best practice.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003eMeta title too verbose or long\u003c/strong\u003e. Webmasters will often use a very long and a verbose title for the meta title. This makes \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"https://mojodojo.io/blog/google-ads-extensions/\" data-entity-id=\"f87eec71-12ac-4c45-ac97-1a36e7e0fc81\" data-target-slug=\"google-ads-extensions\" data-target-schema=\"blog\"\u003eGoogle trim the title or often ignore it completely\u003c/a\u003e.\u003c/p\u003e\u003c/li\u003e\u003c/ol\u003e\u003ch3\u003eMeta Title Best Practices\u003c/h3\u003e\u003cp\u003eIt is clear that your meta title is important, but how do you make sure you create the best one possible? Here are some tips:\u003c/p\u003e\u003cp\u003ePro Tip\u003c/p\u003e\u003cp\u003e Do…\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cp\u003eLimit your title to 55 characters\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eWrite a unique title for every page\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eUse your primary keyword or keyphrase prominently\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eMake sure it’s click-worthy and interesting\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eDescribe the value you are offering\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eMatch search intent\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp\u003e Don’t…\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cp\u003eForget to write a meta title\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eBe generic\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eExceed 60 characters\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eUse too many keywords or repeat your keywords\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eUse a meta title that isn't relevant to the page\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003ch2\u003eMeta Descriptions\u003c/h2\u003e\u003cp\u003eIf your meta title is the first opportunity you get to sell searchers on your webpage, your meta description is your second and equally important opportunity to convince them to take that all-valuable action - clicking through to your website.\u003c/p\u003e\u003cp\u003eYour meta description is the text that is included below your meta title on search results.\u003c/p\u003e\u003cp\u003eThis offers you more space (typically 155-160 characters) to further describe and sell the content of that webpage.\u003c/p\u003e\u003cimg class=\"max-w-full h-auto rounded-lg my-8 shadow-sm\" src=\"/media/2e0b8f2a-0903-4817-a21f-ed8a69a1e6f3/sites/3/2022/10/meta-refresh-guide-Google-Search-description.png\" alt=\"meta description\"\u003e\u003cp\u003eJust like your meta title, your meta description is an HTML element that is usually found in the \u0026lt;head\u0026gt; section.\u003c/p\u003e\u003cp\u003eAgain, this means you will not be able to see the meta description on the webpage once you have clicked through.\u003c/p\u003e\u003cp\u003eThe meta description code will typically look like this:\u003c/p\u003e\u003cp\u003e\u003ccode\u003e\u0026lt;head\u0026gt;\u003cbr\u003e\u0026lt;meta name=\"description\" content=\"Here is an example of the text you would see in your search engine results page (SERP)\"\u0026gt;\u003cbr\u003e\u0026lt;/head\u0026gt;\u003c/code\u003e\u003c/p\u003e\u003cp\u003e\u003ca target=\"_blank;\" rel=\"noopener\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2\" href=\"https://developers.google.com/search/docs/appearance/snippet#:~:text=A%20meta%20description%20tag%20generally,what%20they're%20looking%20for.\"\u003eAccording to Google\u003c/a\u003e:\u003c/p\u003e\u003cp\u003e“\u003cem\u003eA \u003c/em\u003e\u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"https://mojodojo.io/blog/open-graph-tags/\" data-entity-id=\"7b4db191-dd58-4214-9df1-09b6bceb510c\" data-target-slug=\"open-graph-tags\" data-target-schema=\"blog\"\u003e\u003cem\u003emeta description tag\u003c/em\u003e\u003c/a\u003e\u003cem\u003e generally informs and interests users with a short, relevant summary of what a particular page is about\u003c/em\u003e. They are like a pitch that convince the user that the page is exactly what they're looking for.”\u003c/p\u003e\u003cp\u003eSo, it is clear to see why meta descriptions are important. They are a smart way to better engage searchers from within the SERP.\u003c/p\u003e\u003cp\u003eNOTE: Search engines like Google will only use your meta description if they believe it more accurately describes the webpage.\u003c/p\u003e\u003cp\u003eThey also don’t use your meta description to determine ranking (but this doesn’t mean it isn’t important).\u003c/p\u003e\u003ch3\u003eMeta Descriptions Best Practices\u003c/h3\u003e\u003cp\u003eWant to write better meta descriptions? Here are some tips:\u003c/p\u003e\u003cp\u003ePro Tip\u003c/p\u003e\u003cp\u003e Do…\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cp\u003eKeep your descriptions around 155 - 160 characters long\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eCreate a unique meta description for every page you create\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eInclude highly relevant information about the content of the page it links to\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eAutomate meta descriptions for sites with high volumes of content such as \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2\" href=\"https://news.google.com/home?hl=en-AU\u0026amp;gl=AU\u0026amp;ceid=AU:en\"\u003enews sites\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eInclude keywords where natural to do so\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp\u003e Don’t…\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cp\u003eSimply list keywords\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eUse the same meta description for every page\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eRefer to just one element of the page content\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eUse very short descriptions\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eExceed 160 characters\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003ch2\u003eMeta Robots\u003c/h2\u003e\u003cp\u003eMeta robots might sound like a bad, Silicon Valley-based techno band - but they are actually a very helpful meta tag that is going to help you control what search engines do with your website.\u003c/p\u003e\u003cimg class=\"max-w-full h-auto rounded-lg my-8 shadow-sm\" src=\"/media/2e0b8f2a-0903-4817-a21f-ed8a69a1e6f3/sites/3/2022/10/meta-robots.png\" alt=\"meta robots tag\"\u003e\u003cp\u003eIt does this in two ways:\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cp\u003eTelling search engines which web pages on your site to index (show up on SERPs)\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eTelling search engines which links on your website to follow\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp\u003e\u003ca target=\"_blank;\" rel=\"noopener\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2\" href=\"https://developers.google.com/search/docs/crawling-indexing/robots-meta-tag\"\u003eGoogle says\u003c/a\u003e:\u003c/p\u003e\u003cp\u003e\u003cem\u003e“The robots meta tag lets you utilize a granular, page-specific approach to controlling how an individual page should be indexed and served to users in Google Search results.”\u003c/em\u003e\u003c/p\u003e\u003cp\u003eWhy does this matter?\u003c/p\u003e\u003cp\u003eWell, when you have a lot of pages on your website, Google can struggle to tell which ones are important and which aren’t.\u003c/p\u003e\u003cp\u003eThis means they give all pages the same ‘search juice’.\u003c/p\u003e\u003cp\u003eThis is problematic, as it is likely that you want some pages to show up high on \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2\" href=\"https://www.searchenginejournal.com/the-internal-battle-for-serp-supremacy/11355/\"\u003eSERPs\u003c/a\u003e and some to not appear at all.\u003c/p\u003e\u003cp\u003eFor example, you may want your latest blog post to show up right at the top of search results, but have no desire for your T\u0026amp;Cs page to appear.\u003c/p\u003e\u003cp\u003eBy using the term ‘index’ or ‘noindex’ you tell the search engine whether you want that page to appear or not.\u003c/p\u003e\u003cp\u003eEqually, links on your website to other websites need to be carefully considered. Each link takes a little ‘search juice’ from your site and gives it to the website you are linking to.\u003c/p\u003e\u003cp\u003eThis is because a link from your site to another site is a vote of confidence - you are basically saying ‘this content is great and I trust it’.\u003c/p\u003e\u003cp\u003eOf course, this isn’t always bad, but can be especially problematic when you are linking to a site that is trying to rank for the same search terms.\u003c/p\u003e\u003cp\u003eBy using the terms ‘follow’ or ‘nofollow’, you tell search engines whether they should follow or ignore links on that page.\u003c/p\u003e\u003cp\u003eThese tags are typically included in the \u0026lt;head\u0026gt; of the website, so would look like this:\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cp\u003e\u0026lt;meta name=”robots” content=\"noindex, nofollow\"\u0026gt;\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u0026lt;meta name=”robots” content=\"index, follow\"\u0026gt;\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u0026lt;meta name=”robots” content=\"noindex, follow\"\u0026gt;\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u0026lt;meta name=”robots” content=\"index, nofollow\"\u0026gt;\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eNote: There are some more meta robot commands, but the 4 above are the most commonly used when it comes to SEO.\u003c/p\u003e\u003ch3\u003eMeta Robots Best Practices\u003c/h3\u003e\u003cp\u003ePro Tip\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cp\u003eCarefully consider which pages you want to rank on search engines and which you don’t\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eOnly use links on your website which are relevant, high value, and trustworthy - use the ‘nofollow’ tag when you link to pages that aren’t high value or that are competing with your own content\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003ch2\u003eMeta Refresh Direct\u003c/h2\u003e\u003cp\u003eThe meta refresh direct \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"https://mojodojo.io/blog/how-to-set-up-google-tag-manager/\" data-entity-id=\"c4a6f333-7ae6-47f9-bc62-e46bd5e1c5d6\" data-target-slug=\"how-to-set-up-google-tag-manager\" data-target-schema=\"blog\"\u003etag simply redirects a website viewer after a set\u003c/a\u003e amount of time. Although this seems a little strange, it is likely that you have come across this on pages that redirect you after an action has been taken.\u003c/p\u003e\u003cp\u003eA familiar message on one of these pages would read a little something like:\u003c/p\u003e\u003cp\u003e“Click here if this page doesn’t refresh in 10 seconds…”\u003c/p\u003e\u003cp\u003eIf a refresh direct meta tag is used on a website, it will look like this:\u003c/p\u003e\u003cp\u003e\u003ccode\u003e\u0026lt;meta http-equiv=\"refresh\" content=\"4;url=\"https://examplewebsite.com/\"\u0026gt;\u003c/code\u003e\u003c/p\u003e\u003cp\u003eWhy are meta refresh direct pages important to SEO?\u003c/p\u003e\u003cp\u003eWell…they aren’t.\u003c/p\u003e\u003cp\u003eIn fact, SEO best practices dictate meta redirect should typically be avoided wherever possible. This is for several reasons, such as:\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cp\u003eIt creates a bad user experience, often confusing those on the page and making usual browser functionality (such as the back button) obsolete\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eIt is often used by websites trying to trick search engines into providing linked pages with more ‘link juice’ - so its use could lead to your website being marked as \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"https://mojodojo.io/glossary/spamdexing/\" data-entity-id=\"13969e56-ab50-4d02-baaf-9e6304913932\" data-target-slug=\"spamdexing\" data-target-schema=\"glossary-term\"\u003espam\u003c/a\u003e by those search engines\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eThey actually pass very little or no ‘link juice’ to the website it is redirecting to\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003ch3\u003eMeta Refresh Direct Best Practices\u003c/h3\u003e\u003cp\u003eThe advice is simple. When it comes to meta refresh direct, wherever possible:\u003c/p\u003e\u003cp\u003ePro Tip\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cp\u003eDon’t use it\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eReplace them with 301 or 302 redirects\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eFurther Reading\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cp\u003e\u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"https://mojodojo.io/blog/google-warning-meta-refresh/\" data-entity-id=\"964fbda2-75cc-4bb3-9934-5b909b6c8990\" data-target-slug=\"google-warning-meta-refresh\" data-target-schema=\"blog\"\u003eGoogle Warning: Using The Meta Refresh Tag Is Bad Practice\u003c/a\u003e\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eBeginner’s Guide to Google Search Console\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003ch2\u003eMeta Charset\u003c/h2\u003e\u003cp\u003eThe term ‘charset’ refers to the ‘character set’ of your website.\u003c/p\u003e\u003cp\u003eThis meta tag allows webpages to dictate to search engines and browsers how text is transmitted or stored.\u003c/p\u003e\u003cp\u003eIt is required because the text on your website is converted to binary - which means it then requires a kind of cipher that will allow characters to be connected to their correct binary equivalents.\u003c/p\u003e\u003cp\u003eIf you do not establish a charset, this can lead to the misinterpretation of your content - often this makes it impossible or very difficult to read the text.\u003c/p\u003e\u003cimg class=\"max-w-full h-auto rounded-lg my-8 shadow-sm\" src=\"/media/2e0b8f2a-0903-4817-a21f-ed8a69a1e6f3/sites/3/2022/10/meta-charset.png\" alt=\"Meta Charset\"\u003e\u003cp\u003eHere is\u0026nbsp;\u003ca target=\"_blank;\" rel=\"noopener\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2\" href=\"https://developers.google.com/search/docs/crawling-indexing/special-tags\"\u003ewhat Google has to say\u003c/a\u003e\u0026nbsp;about meta charsets:\u003c/p\u003e\u003cp\u003e\u003cem\u003e“This defines the page's content type and character set. Make sure that you surround the value of the content attribute with quotes - otherwise the charset attribute may be interpreted incorrectly. We recommend using Unicode/UTF-8 where possible.”\u003c/em\u003e\u003c/p\u003e\u003cp\u003eThere are lots of different character sets. As you can see above, Google recommends using Unicode/UTF-8 on your website.\u003c/p\u003e\u003cp\u003eUTF-8 is the most dominant code used on websites, with 94% of all sites using this code due to the fact that it encodes the most common character, numbers and English with 8-bits. ISO-8859-1 is another popular character set.\u003c/p\u003e\u003cp\u003eThe meta charset on your website will look something like this:\u003c/p\u003e\u003cp\u003e\u003ccode\u003e\u0026lt;meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\"\u0026gt;\u003c/code\u003e\u003c/p\u003e\u003cp\u003eWhy is meta charset important?\u003c/p\u003e\u003cp\u003eWell, meta charsets aren’t necessarily crucial to SEO success.\u003c/p\u003e\u003cp\u003eSearch engines focus on delivering the best content to searchers based on their search terms.\u003c/p\u003e\u003cp\u003eSo, doing something like using an alternative charset to UTF-8 isn’t going to directly impact SERP rankings - as browsers can still deliver the correct content.\u003c/p\u003e\u003cp\u003eHowever, its correct use can have an impact on the usability of your site and therefore impacts your website performance - which, in turn, can impact your SERP rankings.\u003c/p\u003e\u003cp\u003eFor example, when your webpages fail to establish the correct charset it can make your page unreadable, tricky to digest, or a hassle to navigate. In turn, this can put other websites off linking through to your content, increase your bounce rate, decrease your session time and make it difficult for search engines to understand what your content is all about - all leading to worse SERP rankings.\u003c/p\u003e\u003ch3\u003eMeta Charset Best Practices\u003c/h3\u003e\u003cp\u003ePro Tip\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cp\u003eUse UTF-8 (as recommended by Google) where possible\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eEnsure you surround the value of the content attribute with quotes (as recommended by Google)\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eInclude the meta charset tag on all webpages\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003ch2\u003eMeta Viewports\u003c/h2\u003e\u003cp\u003ePut simply, the viewport is the area of the website you see. So, the viewport when viewing a website on a desktop computer will be bigger than the viewport when viewing the same site on a mobile device.\u003c/p\u003e\u003cp\u003eMeta viewports is an important meta tag, located in the \u0026lt;head\u0026gt; of the HTML, that helps the browser to define exactly which part of the webpage should be visible to visitors.\u003c/p\u003e\u003cp\u003eAn incorrect or missing viewport tag will result in a poor user experience, with webpage visitors having to scroll from side to side in order to digest all the content.\u003c/p\u003e\u003cimg class=\"max-w-full h-auto rounded-lg my-8 shadow-sm\" src=\"/media/2e0b8f2a-0903-4817-a21f-ed8a69a1e6f3/sites/3/2022/10/meta-viewport.png\" alt=\"Meta Viewport\"\u003e\u003cp\u003eWhy are viewports important?\u003c/p\u003e\u003cp\u003eIt is clear that the incorrect use of viewports can lead to a bad user experience.\u003c/p\u003e\u003cp\u003eThis is especially true on mobile devices where webpages typically need to be altered to fit the screen.\u003c/p\u003e\u003cp\u003eWhen you consider the fact that\u0026nbsp;\u003ca target=\"_blank;\" rel=\"noopener\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2\" href=\"https://www.statista.com/statistics/277125/share-of-website-traffic-coming-from-mobile-devices/\"\u003ealmost 60% of all global internet traffic\u003c/a\u003e\u0026nbsp;is from mobile devices, it is clear how using the correct viewport is essential in making your content digestible by your target audience.\u003c/p\u003e\u003cp\u003eFrom an SEO point of view, viewports are also very important.\u003c/p\u003e\u003cp\u003eThis is due to the fact that mobile-friendly sites are seen as better by search engines and are therefore rewarded by appearing higher in SERPs.\u003c/p\u003e\u003cp\u003eA large part of making your site more mobile-friendly is reducing the amount of time and effort that visitors have to put into navigating your content.\u003c/p\u003e\u003cp\u003eUsing a responsive approach to \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"https://mojodojo.io/au/website-design-development/\" data-entity-id=\"ae4e37eb-1959-4e8f-a980-23068a558503\" data-target-slug=\"website-design-development\" data-target-schema=\"service\"\u003ewebsite design\u003c/a\u003e is crucial, as visitors could be viewing your site from any device ranging from desktops and laptops to tablets and mobile phones.\u003c/p\u003e\u003cp\u003eSo, looking great and being able to easily navigate your site on all these devices is essential to SEO success.\u003c/p\u003e\u003cp\u003eUsing meta viewports is the simplest, fastest, and most effective way to boost the mobile-friendliness of your website.\u003c/p\u003e\u003cp\u003eHere is\u0026nbsp;\u003ca target=\"_blank;\" rel=\"noopener\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2\" href=\"https://developers.google.com/search/mobile-sites/mobile-seo/responsive-design\"\u003ewhat Google says\u003c/a\u003e\u0026nbsp;about sites that don’t use meta viewports:\u003c/p\u003e\u003cp\u003e\u003cem\u003e“For users, this means that font sizes may have an inconsistent appearance, and users may have to double-tap or pinch-to-zoom in order to be able to see and interact with the content.\u003c/em\u003e\u003c/p\u003e\u003cp\u003e\u003cem\u003eFor Google, we might not judge a page as mobile-friendly because it requires this type of interaction on a mobile device.”\u003c/em\u003e\u003c/p\u003e\u003cp\u003eThe meta viewport tag will be viewable in your \u0026lt;head\u0026gt; section and will look something like this:\u003c/p\u003e\u003cp\u003e\u003ccode\u003e\u0026lt;meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\"\u0026gt;\u003c/code\u003e\u003c/p\u003e\u003ch3\u003eMeta Viewports Best Practices\u003c/h3\u003e\u003cp\u003eHere are some best practices when it comes to using meta viewports on your website:\u003c/p\u003e\u003cp\u003ePro Tip\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cp\u003eDon’t render your webpages to specific widths, as the best width will depend on which device the webpage is being viewed on\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eApply meta viewports to all webpages\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eWhen applying the meta viewport tag, it is best practice to use the “standard” tag\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003ch2\u003eMeta Tags: Summary\u003c/h2\u003e\u003cp\u003eAlthough not all meta tags are crucial to SEO success, it is clear that some tags do have a direct impact on how well your website performs on SERPs.\u003c/p\u003e\u003cp\u003eIn the middle ground, there are some tags that don’t necessarily have a direct impact on SEO, but do help you create a website that is more attractive to search engines - so are likely to positively impact your results.\u003c/p\u003e\u003cp\u003eAdditional meta tags that Google understands include\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003e\u0026lt;meta name=\"googlebot\" content=\"..., ...\"\u0026gt;\u003c/strong\u003e - this meta tag specifically applies to Googlebot alone unlike robot tag which is for all search engines.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003e\u0026lt;meta name=\"google\" content=\"nositelinkssearchbox\"\u0026gt; -\u0026nbsp;\u003c/strong\u003ethis meta tag tells Google to not show the search results box in search results.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003e\u0026lt;meta name=\"googlebot\" content=\"notranslate\"\u0026gt;\u0026nbsp;\u003c/strong\u003e- When Google recognizes a page in another language, Google will likely provide a translated title and snippet. If you don't want Google to do this then simply use the meta tag notranslate.'\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003e\u0026lt;meta name=\"google\" content=\"nopagereadaloud\"\u0026gt;\u0026nbsp;\u003c/strong\u003e- This meta tag prevents \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2\" href=\"https://developers.google.com/search/docs/crawling-indexing/read-aloud-user-agent\"\u003eGoogle-text-to-speech\u003c/a\u003e services from reading the page our loud.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003e\u0026lt;meta name=\"rating\" content=\"adult\"\u0026gt; - \u003c/strong\u003elabels the page as containing adult content so that Google can filter it for SafeSearch results.\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eUse the tips we have highlighted in this guide to ensure that you are applying the best meta tags to your webpages in the best way possible.\u003c/p\u003e"])</script><script>self.__next_f.push([1,"1a:T3039,"])</script><script>self.__next_f.push([1,"\u003cp\u003eWell-defined \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"/uk/seo\" data-entity-id=\"24aa86dc-8383-4c00-a218-985ef514bbd3\" data-target-slug=\"seo\" data-target-schema=\"service\"\u003eSEO\u003c/a\u003e metrics can help improve the SEO and organic traffic to the site.\u003c/p\u003e\u003cp\u003eHow do you then determine the success of your SEO campaigns ? We discuss 15 metrics to track long term.\u003c/p\u003e\u003ch2\u003eOrganic Traffic Growth\u003c/h2\u003e\u003cp\u003eEven though checking the amount of traffic coming to your site is not enough to check for \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2\" href=\"https://mojodojo.io/blog/guide-to-seo/\" data-entity-id=\"066f6849-7200-4548-ba00-c5e253058bad\" data-target-slug=\"guide-to-seo\" data-target-schema=\"blog\"\u003esearch engine optimisation\u003c/a\u003e performance, it is still one great way to determine how you are fairing in regards of search engine optimisation.\u003c/p\u003e\u003cp\u003ePro Tip\u003c/p\u003e\u003cimg class=\"max-w-full h-auto rounded-lg my-8 shadow-sm\" src=\"/media/2e0b8f2a-0903-4817-a21f-ed8a69a1e6f3/sites/3/2022/10/Analytics.png\" alt=\"Organic Segment\" width=\"1330\" height=\"1043\"/\u003e\u003cp\u003e You can track organic traffic by going to the Google Analytics by logging into the dashboard. Then you must click the “Add Segment” link which is located in the default audience overview. Go to “Organic Traffic” and click on “Apply” to see the total traffic’s percentage of your organic traffic. You can check the organic traffic growth also by the landing page and by the location. In GA4, you can do this by Explore \u0026gt; Template Gallery \u0026gt; User Acquisition report \u0026gt; Click on Medium at the top.\u003c/p\u003e\u003cimg class=\"max-w-full h-auto rounded-lg my-8 shadow-sm\" src=\"/media/2e0b8f2a-0903-4817-a21f-ed8a69a1e6f3/sites/3/2022/10/Analytics-1.png\" alt=\"GA4\" width=\"1119\" height=\"412\"/\u003e\u003ch2\u003eLinks\u003c/h2\u003e\u003cp\u003e\u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"/au/link-building\" data-entity-id=\"dd285b0e-ad9b-46dc-a6d7-d51ac26727da\" data-target-slug=\"link-building\" data-target-schema=\"service\"\u003eBacklinks\u003c/a\u003e are still a significant factor when it comes to how you are ranking on search engines.\u003c/p\u003e\u003cp\u003eThe more backlinks you have on high authority domains, the better your organic rankings are.\u003c/p\u003e\u003cp\u003eYou can track your backlinks by going to your \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2\" href=\"https://mojodojo.io/blog/beginners-guide-to-google-webmaster-tools/\" data-entity-id=\"bf2fcc07-5c2e-4633-9172-ae3a8a14bbae\" data-target-slug=\"beginners-guide-to-google-webmaster-tools\" data-target-schema=\"blog\"\u003eGoogle Search Console\u003c/a\u003e to click on your site’s name.\u003c/p\u003e\u003cp\u003eThen navigate to “Search Traffic” and then go to “Links to Your Site” that will show the latest links.\u003c/p\u003e\u003cimg class=\"max-w-full h-auto rounded-lg my-8 shadow-sm\" src=\"/media/2e0b8f2a-0903-4817-a21f-ed8a69a1e6f3/sites/3/2022/10/Links.png\" alt=\"Links in search console\"/\u003e\u003ch2\u003eDomain Authority (DA)\u003c/h2\u003e\u003cp\u003eHigher domain authority implies higher domain trustworthiness.\u003c/p\u003e\u003ch2\u003eKeyword Rankings\u003c/h2\u003e\u003cp\u003eTo determine how effective your campaign is, you can track keywords.\u003c/p\u003e\u003cp\u003eBeing a default featured in Agency Analytics, you can track keywords in this tool. You must add your target keywords when creating a new campaign.\u003c/p\u003e\u003cp\u003eThen, you must go to “\u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"/au/sydney-seo\" data-entity-id=\"aefcdfb3-d300-4d7f-a45a-2c1e7345f2ce\" data-target-slug=\"sydney-seo\" data-target-schema=\"service\"\u003eSEO\u003c/a\u003e”, and then “Rankings” to check on your rankings on various search engines. The \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2\" href=\"https://mojodojo.io/blog/what-is-a-permalink/\" data-entity-id=\"4ecb2c83-476f-443c-bbc3-b16ee0917d79\" data-target-slug=\"what-is-a-permalink\" data-target-schema=\"blog\"\u003eranking URL\u003c/a\u003e, ranking trends, and target keyword rankings can also be shown when you scroll down.\u003c/p\u003e\u003ch2\u003eBounce Rate By Page\u003c/h2\u003e\u003cp\u003eBounce rate is the percentage of visitors on your site who left it by clicking on the back button on the browser or who left it without clicking a link.\u003c/p\u003e\u003cp\u003eHead to Google Analytics \u0026gt; Acquisition \u0026gt; Source/Medium \u0026gt; Bounce Rate\u003c/p\u003e\u003ch2\u003eReturning Visitors\u003c/h2\u003e\u003cp\u003eReturning visitors demonstrate loyalty and a \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2\" href=\"https://mojodojo.io/au/branding-agency/\" data-entity-id=\"ada4e5d3-601e-4ec1-82a0-f74225ec0866\" data-target-slug=\"branding-agency\" data-target-schema=\"service\"\u003ehigher brand awareness\u003c/a\u003e.\u003c/p\u003e\u003cp\u003eMeasuring returning visitors helps you measure reach of your content campaigns.\u003c/p\u003e\u003ch2\u003ePage Load Times\u003c/h2\u003e\u003cp\u003eThe speed of the site also determines the search rankings. You can measure the loading times of your page by looking at the \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2\" href=\"https://mojodojo.io/au/technologies/\"\u003etechnology\u003c/a\u003e report in Google Analytics (GA4).\u003c/p\u003e\u003ch2\u003eMobile Speed\u003c/h2\u003e\u003cp\u003e\u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2\" href=\"https://mojodojo.io/blog/mobile-seo/\" data-entity-id=\"30fa9f75-7a82-4a0e-ab93-70cdd6b98664\" data-target-slug=\"mobile-seo\" data-target-schema=\"blog\"\u003eMobile speed is important for SEO\u003c/a\u003e because now the Google default crawler is Google Smartphone Bot.\u003c/p\u003e\u003cp\u003eYou can get insights into experience via Google Search Console.\u003c/p\u003e\u003cp\u003eYou can also get mobile speed report by running lighthouse report in your Chrome browser.\u003c/p\u003e\u003cp\u003e\u003c/p\u003e\u003cp\u003ePro Tip\u003c/p\u003e\u003cp\u003e\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cp\u003eDownload \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2\" href=\"https://www.google.com/chrome/browser/desktop/\"\u003eGoogle Chrome for Desktop\u003c/a\u003e.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eIn Google Chrome, go to the URL you want to audit. You can audit any URL on the web.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2\" href=\"https://developer.chrome.com/docs/devtools/open\"\u003eOpen Chrome DevTools\u003c/a\u003e.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eClick the Lighthouse tab.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eClick Analyze page load. DevTools shows you a list of audit categories. Leave them all enabled.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eClick Run audit. After 30 to 60 seconds, Lighthouse gives you a report on the page.\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp\u003e\u003c/p\u003e\u003cp\u003e\u003c/p\u003e\u003ch2\u003eMobile Vs Desktop Traffic\u003c/h2\u003e\u003cp\u003eApproximately 60%+ of searches are on mobile devices.\u003c/p\u003e\u003cp\u003eFor one, voice only searches include 20% of mobile searches. Also, mobile searches typically use fewer keywords than desktop searches.\u003c/p\u003e\u003ch2\u003eCrawl Errors\u003c/h2\u003e\u003cimg class=\"max-w-full h-auto rounded-lg my-8 shadow-sm\" src=\"/media/2e0b8f2a-0903-4817-a21f-ed8a69a1e6f3/sites/3/2022/10/Page-indexing-1.png\" alt=\"crawl errors\"/\u003e\u003cp\u003e\u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2\" href=\"https://mojodojo.io/blog/googles-gary-illyes-suggest-you-should-disallow-crawling-of-action-urls/\" data-entity-id=\"50b1892f-11a3-4ca1-a78b-c26274d62439\" data-target-slug=\"googles-gary-illyes-suggest-you-should-disallow-crawling-of-action-urls\" data-target-schema=\"blog\"\u003eCrawl errors\u003c/a\u003e come from a site having issues with structure or template.\u003c/p\u003e\u003cp\u003eGoogle has to be able to read a website in order to be able to rank it, so it’s vital to keep an eye on your total crawl errors and fix them.\u003c/p\u003e\u003cp\u003eYou don’t have to track this on a constant basis, but you can check on it periodically by going to search console to check the status of the index.\u003c/p\u003e\u003ch2\u003eCrawl Stats inc. Pages Crawled per Day\u003c/h2\u003e\u003cp\u003eThe Google Search Console displays the number of pages crawled every day in the last 90 days.\u003c/p\u003e\u003cp\u003eHead to Google Search Console \u0026gt; Settings \u0026gt;Crawl Stats \u0026gt; Open Report\u003c/p\u003e\u003cimg class=\"max-w-full h-auto rounded-lg my-8 shadow-sm\" src=\"/media/2e0b8f2a-0903-4817-a21f-ed8a69a1e6f3/2024/06/image-32.png\" alt=\"Crawl stats from search console\"/\u003e\u003ch2\u003eBrand Search Growth\u003c/h2\u003e\u003cp\u003eWhen just starting out, you want to see how you are doing with getting your product/service out to the public in awareness.\u003c/p\u003e\u003cp\u003eTo track on how your brand search is growing or maintaining (if it’s already at a top level), you must check your search query report on Google Search Console.\u003c/p\u003e\u003ch2\u003eDirect Traffic Growth\u003c/h2\u003e\u003cp\u003eMany focus on the organic traffic but not direct traffic.\u003c/p\u003e\u003cp\u003eHowever, direct traffic is just as crucial as organic traffic because it is when visitors will go directly to your site by typing it in.\u003c/p\u003e\u003cp\u003eAnd with the increase in browser security and encrypted search, much more search traffic is accounted for direct traffic in analytics due to the HTTP referrer data not being passed on, especially on mobile devices.\u003c/p\u003e\u003cp\u003eIf there is an increase in direct traffic, you must check to determine whether or not the same trend is occurring with organic traffic.\u003c/p\u003e\u003cp\u003eYou also can see if the mobile usage has reduced since many mobile browsers today don’t pass the HTTP referrer data.\u003c/p\u003e\u003cp\u003eThere will also be a decrease in direct traffic if you recently started UTM tagging of other marketing channels as well.\u003c/p\u003e\u003cp\u003eSo, check to see if there is a reduction in brand awareness which can cause a decline in direct traffic as well as marketing activities in other channels.\u003c/p\u003e\u003cp\u003eYou must also ensure that your total UTM tagging is appropriately set up, check to see if the mobile device usage is increased and check to see if marketing activities from other channels have increased.\u003c/p\u003e\u003ch2\u003eTop Exit Pages\u003c/h2\u003e\u003cp\u003eExit pages measure the last page visitors visit before they leave the site.\u003c/p\u003e\u003cp\u003eTracking the top exit pages is critical because these pages could be a problem or have some reason why there could be lower engagement.\u003c/p\u003e\u003ch2\u003eLocal Visibility\u003c/h2\u003e\u003cp\u003eFor businesses that have at least one physical locations that local customers can visit, keeping track of your local visibility is very important.\u003c/p\u003e\u003cp\u003eTo do this, you must ensure your site is appearing in local keywords.\u003c/p\u003e\u003cp\u003eIf your business isn’t showing up when customers type the name of your city or town and the name of your industry, then it’s time to optimise for local.\u003c/p\u003e\u003cp\u003eYou can track local performance in GMB.\u003c/p\u003e\u003ch2\u003eBusiness Revenue Growth\u003c/h2\u003e\u003cp\u003eBusiness revenue growth is important for an obvious reason, but it’s also crucial because marketers who struggle with revenue-impact data will find it even more challenging to earn budget increases and secure future funding.\u003c/p\u003e\u003cp\u003eFor one, you can highlight the effectiveness of your \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2\" href=\"https://mojodojo.io/blog/content-marketing/\"\u003econtent marketing\u003c/a\u003e to show the visibility by checking on how well your content is performing in the organic search.\u003c/p\u003e\u003cp\u003eEven though visibility doesn’t directly correlate to the equal amount of revenue, it does have some bearing. Furthermore, no visibility undoubtedly means no revenue.\u003c/p\u003e\u003cp\u003eTo further show possibly skeptical executives the importance of visibility in relation to revenue, you should take more steps connecting the relevancy of visibility to additional valued SEO metrics.\u003c/p\u003e\u003cp\u003eThis can be done by correlating sales trends with content metrics and then comparing top-performing content with trends in closed deals or sales-ready leads.\u003c/p\u003e\u003cp\u003eThey should be able to see the correlations between lead conversions and content.\u003c/p\u003e\u003cp\u003eEven though this correlation doesn’t proof 100% of this result, it does provide a stronger argument than an increased visibility metric that is isolated.\u003c/p\u003e"])</script><script>self.__next_f.push([1,"1b:T25f1,"])</script><script>self.__next_f.push([1,"\u003cp\u003eRanking high on Google is essential for any business. Achieving a top position in SERPs is crucial for visibility. The vast majority of online experiences start with a search engine. Likewise, most users also rarely venture beyond the first page of search results.\u003c/p\u003e\u003cp\u003eAt Mojo Dojo, \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"/au/seo\" data-entity-id=\"24aa86dc-8383-4c00-a218-985ef514bbd3\"\u003eSEO\u003c/a\u003e strategies will drive traffic and boost engagement rates while elevating brand presence to ensure customers find you first.\u003c/p\u003e\u003ch2\u003eWhat is SEO?\u003c/h2\u003e\u003cp\u003e\u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"/uk/london-seo\" data-entity-id=\"adfcc914-6684-4737-9387-804bda8afe9e\"\u003eSearch Engine Optimisation (SEO)\u003c/a\u003e is a set of practices aimed at making content easier to find via search engines like Google, which accounts for over 93% of internet searches. SEO helps content rank higher on search engine results pages (SERPs) for related keywords.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eKey aspects of good SEO strategy include:\u003c/strong\u003e\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cp\u003eCreating high-quality, informative, engaging content providing customer value\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eFinding relevant keywords customers use to search for your business\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eAddressing technical aspects affecting search engine bot crawlability\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eOptimising website structure\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eUsing clear URL structure\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eCreating XML sitemap\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eFocusing on local searches for businesses with physical locations\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eOptimising for mobile devices and fast-loading pages\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eSearch engine algorithms and user behavior undergo continuous evolution, requiring constant updates to maintain high rankings and attract organic traffic.\u003c/p\u003e\u003ch2\u003eThe Value of SEO\u003c/h2\u003e\u003cp\u003eIn 2026, SEO remains a top investment for businesses. It boosts \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"/uk/branding-agency\" data-entity-id=\"ada4e5d3-601e-4ec1-82a0-f74225ec0866\"\u003ebrand visibility\u003c/a\u003e, attracts traffic, and generates valuable leads. 70% of online experiences start with a search, making first-page visibility vital.\u003c/p\u003e\u003cp\u003eSEO is often more cost-effective than \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"/uk/ppc-management-services\" data-entity-id=\"31c1956e-bd3a-4b8b-a4e4-9899d76830f3\"\u003epaid advertising\u003c/a\u003e. Research suggests it helps businesses save an average of 400% on ad spending. Additionally, 70% of users tend to trust organic search results more than paid ads.\u003c/p\u003e\u003cp\u003eCommon concerns include cost and time to results. However, effective SEO focuses on high-quality, user-friendly content building trust over time. Professional agencies can help overcome overwhelm.\u003c/p\u003e\u003ch2\u003eSEO Services Offered\u003c/h2\u003e\u003cul\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003eOn-page SEO\u003c/strong\u003e analysis and technical SEO planning\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003eOff-page SEO\u003c/strong\u003e plan and implementation calendar\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003eNational SEO strategy\u003c/strong\u003e analysis and topical authority mapping\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"/au/local-seo\" data-entity-id=\"23a71310-9d24-4460-aea1-a255492ace7c\"\u003e\u003cstrong\u003eLocal SEO\u003c/strong\u003e\u003c/a\u003e optimization and Google Business Profile management\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003eSmall business SEO\u003c/strong\u003e services for gaining traction\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003eSEO audit services\u003c/strong\u003e with implementation plans\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"/au/link-building\" data-entity-id=\"dd285b0e-ad9b-46dc-a6d7-d51ac26727da\"\u003e\u003cstrong\u003eLink building\u003c/strong\u003e\u003c/a\u003e with high-authority, contextual, relevant backlinks\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003eMonthly SEO services\u003c/strong\u003e for consistent long-term growth\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003ePlatform-specific expertise:\u003c/strong\u003e Shopify, BigCommerce, \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"/au/magento-development\" data-entity-id=\"7eef70ee-de31-4eff-a610-779f17d9111b\"\u003eMagento\u003c/a\u003e, \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"/au/drupal-seo-services\" data-entity-id=\"39310427-995f-4173-986c-9d746586cd2d\"\u003eDrupal\u003c/a\u003e, \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"/au/woocommerce-seo\" data-entity-id=\"3947a870-00ed-49d1-991c-5aa530b74bb1\"\u003eWooCommerce\u003c/a\u003e, WordPress\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"/au/ecommerce-seo\" data-entity-id=\"c98aea55-c232-49d9-a509-efc920318148\"\u003e\u003cstrong\u003eEcommerce\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e SEO services\u003c/strong\u003e with affordable packages\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"/uk/enterprise-seo\" data-entity-id=\"18183d66-0d21-4e1e-ac55-08a0d490efde\"\u003e\u003cstrong\u003eEnterprise SEO\u003c/strong\u003e\u003c/a\u003e driving revenue and organic traffic with higher ROI\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003eOrganic SEO services\u003c/strong\u003e improving crawlability and SERP positions\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003eSEO consulting\u003c/strong\u003e with 15+ years experience\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003eRegional expertise:\u003c/strong\u003e Melbourne, Sydney, Perth, Brisbane, Adelaide SEO\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003ch2\u003eDoes SEO Really Work?\u003c/h2\u003e\u003cp\u003e\u003cstrong\u003eFactors influencing campaign effectiveness:\u003c/strong\u003e\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cp\u003eIdentifying right keywords customers use\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eCreating informative and engaging content optimized for search engines and readers\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eFast-loading, mobile-responsive websites\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eBacklinks from reputable sites as confidence votes\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eTraditional marketing raises brand awareness rapidly and generates leads but comes with higher costs and lower conversion rates due to broader, less-targeted reach.\u003c/p\u003e\u003cp\u003eFor eCommerce stores on \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"/au/shopify-seo-agency\" data-entity-id=\"91ce8625-0173-4128-a36f-307f59bc1d0c\"\u003eShopify\u003c/a\u003e or \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"/uk/bigcommerce-seo-services\" data-entity-id=\"316652c3-f802-421f-8888-3aa8a7cf9c0d\"\u003eBigCommerce\u003c/a\u003e, SEO remains the most lucrative channel to gain revenue share from competitors.\u003c/p\u003e\u003ch2\u003eWhat Are the Alternatives?\u003c/h2\u003e\u003cp\u003e\u003cstrong\u003eDIY SEO:\u003c/strong\u003e Cost-effective for those willing to learn and dedicate time, allowing direct control. However, mastering \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"/uk/manchester-seo\" data-entity-id=\"9fbb6859-bdc2-4e4d-928c-375e6da72561\"\u003eSEO\u003c/a\u003e is challenging, and troubleshooting complex sites is difficult.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eTraditional Marketing:\u003c/strong\u003e Print ads, TV commercials, and social media marketing build awareness for new businesses. PPC ads deliver quick traffic.\u003c/p\u003e\u003cp\u003e\u003cstrong\u003eIn-house SEO Specialist:\u003c/strong\u003e Direct control over efforts but costly with careful vetting needed for effectiveness. Difficult if lacking digital marketing knowledge.\u003c/p\u003e\u003ch2\u003eWhat Mojo Dojo Does\u003c/h2\u003e\u003cp\u003eAt Mojo Dojo, services include:\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cp\u003eFinding keywords and phrases matching user intent across buyer journey stages, mapping keywords to specific pages\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eEnhancing website content for search engines and users through title tags, headings, relevant keywords improving visibility and engagement\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eAcquiring high-quality backlinks through link-worthy content creation and industry community engagement\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eAddressing backend website aspects: mobile-friendliness, loading speed, logical URL structure for improved indexing\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eOptimising local presence attracting \"near me\" searches through Google Business Profile management, citations, location-specific content\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eProducing high-quality relevant content meeting audience needs, optimized for keywords with promotion earning backlinks and social shares\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eWebsite evaluation identifying improvement areas with actionable recommendations and regular reporting tracking keyword rankings, traffic measuring strategy effectiveness\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003ch2\u003eOur Expertise\u003c/h2\u003e\u003cp\u003eAt Mojo Dojo, an in-house SEO expert team brings 15 years of experience helping businesses worldwide achieve measurable online success. We take pride in \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"/au/results\" data-entity-id=\"71687c89-49d2-4527-9b7b-11101dddb6a6\"\u003eour results\u003c/a\u003e-driven approach with a proven track record, understanding what executing a stellar SEO strategy requires.\u003c/p\u003e"])</script><script>self.__next_f.push([1,"1c:T22de,"])</script><script>self.__next_f.push([1,"\u003cp\u003eThe open web is dead.\u003c/p\u003e\u003cp\u003eFor about fifteen years, \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"/au/b2b-seo-services\" data-entity-id=\"051540b4-195e-4cb4-9f71-2ad21cdc0ee2\" data-target-slug=\"b2b-seo-services\" data-target-schema=\"service\"\u003eB2B\u003c/a\u003e brands had a workable arrangement with search engines. You spent real money producing something useful, and in return you got traffic. Not a great deal, not a bad deal. Just a transaction. That arrangement is over. The terms got rewritten while nobody was looking, and your content budget is now effectively a research grant to companies that sell AI.\u003c/p\u003e\u003cp\u003ePublish a thoughtful piece on the open web today and something like the following is likely to happen. An \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"/uk/seo-for-gemini\" data-entity-id=\"7f003a0c-b0f8-4fa4-bf10-f18117a37660\"\u003eAI crawler\u003c/a\u003e will ingest it in under few second, boils it down to three or four sentences inside a search summary, and the user never leaves the platform they queried on. You paid for the work/research. They kept the audience. You don\u0026#39;t even get to know who they were.\u003c/p\u003e\u003cp\u003eOur own estimates with over 500+ google search console properties suggest that less than 25% of searches on desktop now result in a click. This means over 75% searches have zero clicks.\u003c/p\u003e\u003cp\u003ePeople keep framing this as a temporary glitch in \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"/uk/london-seo\" data-entity-id=\"adfcc914-6684-4737-9387-804bda8afe9e\"\u003eSEO\u003c/a\u003e. It isn\u0026#39;t. The open web, as a place where B2B companies can reliably acquire customers through long-form thought leadership, has stopped working.\u003c/p\u003e\u003cp\u003eThe old content marketing math worked because of distribution at scale. Spend three grand on a serious guide about procurement bottlenecks in mid-market enterprises, and you could reasonably expect thousands of organic visits across a two-year stretch. Some fraction of those readers entered a funnel. The unit economics held up.\u003c/p\u003e\u003cp\u003eWhat broke is the distribution side. Search engines aren\u0026#39;t really search engines anymore. They\u0026#39;re answer engines. That single change collapses the model.\u003c/p\u003e\u003cp\u003eSparkToro\u0026#39;s click data shows 56% of Google desktop searches now end in zero clicks. Someone types a query, reads the AI summary or the knowledge panel, and bounces. On mobile it\u0026#39;s past 70%. AI Overviews are pulling informational click-through rates down by as much as 40%.\u003c/p\u003e\u003cp\u003eThere\u0026#39;s a cruel little irony in this. The cleaner and better-structured your writing is, the easier it is for a language model to digest, rephrase, and serve to someone who will never know your name. You\u0026#39;re paying writers to train your competitor\u0026#39;s product.\u003c/p\u003e\u003cp\u003eWhen more than half of searches generate zero outbound traffic, the content marketing P\u0026amp;L doesn\u0026#39;t shrink. For most \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"/au/b2b-seo-services\" data-entity-id=\"051540b4-195e-4cb4-9f71-2ad21cdc0ee2\"\u003eB2B companies\u003c/a\u003e, it goes to zero.\u003c/p\u003e\u003cp\u003eThe search results page has stopped being a directory of places to go. It\u0026#39;s a destination built to keep you from going anywhere.\u003c/p\u003e\u003cp\u003eThis is bigger than Google\u0026#39;s layout choices. People are searching differently. Gartner is forecasting a 25% drop in traditional search volume, with users shifting toward conversational interfaces. ChatGPT cracked the top ten desktop search destinations. Gemini and Claude are pulling their own weight.\u003c/p\u003e\u003cp\u003eThe query itself has changed. Nobody types \u0026#34;top 10 CRM systems\u0026#34; anymore. They type something like: \u0026#34;I run a 50-person logistics firm on a custom legacy database. What CRM should I pick and how rough is the migration going to be?\u0026#34; That gets one synthesized answer. Ten blue links sitting below are basically furniture at that point. The user isn\u0026#39;t scrolling.\u003c/p\u003e\u003cp\u003eThe optimistic counter from the search-industry crowd goes like this. Yes, total click volume is down, but the people who do click through citation links in an AI answer are insanely qualified. High intent. Deep in the buying cycle. Search isn\u0026#39;t dying, it\u0026#39;s trading volume for quality.\u003c/p\u003e\u003cp\u003eI want this to be true. In a few narrow technical niches, it probably is. A developer chasing down a specific API integration pattern might genuinely click through to read your docs.\u003c/p\u003e\u003cp\u003eBut run the numbers. If you go from 20,000 monthly organic visits to 1,500, no realistic conversion rate lift will save your pipeline. You cannot run a growth engine on the small slice of people who bother to expand citation dropdowns. And the bigger problem is the trade itself: you\u0026#39;re handing over 100% of your intellectual property in exchange for maybe 5% of the visibility. That isn\u0026#39;t marketing. That\u0026#39;s liquidation.\u003c/p\u003e\u003cp\u003eIf the open web doesn\u0026#39;t work as a channel anymore, the move isn\u0026#39;t to stop writing. It\u0026#39;s to put the writing somewhere else.\u003c/p\u003e\u003cp\u003eThe best thinking lives behind some kind of wall. Not the old gated PDF whitepaper move, because nobody fills out a form for a PDF anymore. I mean structural walls. Things a crawler cannot ingest. Newsletter platforms, private communities, interactive tools that require a login, proprietary data that lives inside a product rather than a \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"/au/blog\"\u003eblog\u003c/a\u003e post.\u003c/p\u003e\u003cp\u003eThe shift is from search-dependent distribution to owned audiences. When somebody reads your analysis inside your newsletter or your community, they\u0026#39;re encountering your actual brand. Not an AI\u0026#39;s compressed version of it.\u003c/p\u003e\u003cp\u003eThe goal isn\u0026#39;t getting indexed. The goal is building an audience that knows to come to you directly and skips the search bar entirely.\u003c/p\u003e\u003cp\u003eIf you\u0026#39;re a CMO or founder watching the organic traffic chart slope downward, here\u0026#39;s what an honest audit looks like.\u003c/p\u003e\u003cp\u003eStart with the synthesizable content. Walk through your top organic pages. If a smart 22-year-old could give a passable answer to the question in two paragraphs (think \u0026#34;what is \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"/au/industries/saas-seo-service\" data-entity-id=\"97326c63-7d76-4635-8d27-54cb8d475520\" data-target-slug=\"saas-seo-service\" data-target-schema=\"industry-vertical\"\u003eSaaS\u003c/a\u003e churn\u0026#34;), that traffic isn\u0026#39;t coming back. Stop updating those posts. Don\u0026#39;t delete them, just stop pouring money in.\u003c/p\u003e\u003cp\u003eThen get your real assets off the open HTML web. Proprietary benchmarks, original research, frameworks you actually built, none of that belongs on a public blog. It belongs in a tool, a portal, a subscriber-only environment. If a crawler can\u0026#39;t read it without authentication, an LLM can\u0026#39;t repackage it for your prospects for free.\u003c/p\u003e\u003cp\u003eLast move is harder. Change what you measure. \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"/blog/former-google-ceo-suggests-that-ai-powered-search-may-not-have-links\" data-entity-id=\"e1254c31-7538-4dc7-9f7e-518e32dfe1c9\"\u003eSearch rank\u003c/a\u003e and sessions are turning into vanity metrics. Start tracking how often your brand surfaces in conversational responses across \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"/au/seo-for-chatgpt\" data-entity-id=\"6055b21e-5198-49c3-8dc5-b401261bb98c\"\u003eChatGPT\u003c/a\u003e, Claude, and \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2 entity-link\" href=\"/uk/seo-for-gemini\" data-entity-id=\"7f003a0c-b0f8-4fa4-bf10-f18117a37660\"\u003eGemini\u003c/a\u003e. Move your KPIs toward direct subscribers, returning users inside your owned products, reply rates on your owned channels.\u003c/p\u003e\u003cp\u003eThe internet is splitting into two places. There\u0026#39;s the open web, rapidly turning into a noise floor of AI-generated filler that mostly exists to feed other AI systems. And there\u0026#39;s the closed web, where actual practitioners talk to actual humans.\u003c/p\u003e\u003cp\u003eIf you\u0026#39;re still publishing your best work into the open, hoping Google rewards you for the generosity, you\u0026#39;re not playing the game. You\u0026#39;re the inventory.\u003c/p\u003e"])</script><script>self.__next_f.push([1,"1d:T3d65,"])</script><script>self.__next_f.push([1,"\u003cp\u003ePersonal \u003ca href=\"/au/branding-agency\" data-entity-id=\"ada4e5d3-601e-4ec1-82a0-f74225ec0866\" class=\"entity-link\" data-target-slug=\"branding-agency\" data-target-schema=\"service\"\u003ebranding\u003c/a\u003e and advertising a business have become synonymous.\u003c/p\u003e\u003cp\u003ePersonal branding is the art of making yourself well known so that other people spread the word for you.\u003c/p\u003e\u003cp\u003eWho doesn’t aim for that lofty aspiration? Instagram has become the mecca for all things personal, \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline\" href=\"https://mojodojo.io/au/playbooks/b2b-marketing-playbook/\" data-entity-id=\"8ed9fd9f-787c-4b02-9805-c98768e77250\" data-target-slug=\"b2b-marketing-playbook\" data-target-schema=\"playbook\"\u003ebusiness\u003c/a\u003e and the beautiful mixture they have become\u003c/p\u003e\u003cp\u003e\u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline\" href=\"https://mojodojo.io/au/instagram-ads-agency/\" data-entity-id=\"666c05f3-ccff-4ccb-8f66-c07fc8b549da\" data-target-slug=\"instagram-ads-agency\" data-target-schema=\"service\"\u003eMastering Instagram\u003c/a\u003e is more than posting photos a few times a day.\u003c/p\u003e\u003cp\u003eA sophisticated algorithm controls the discovery of \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline\" href=\"https://mojodojo.io/blog/evergreen-content/\" data-entity-id=\"4601eae2-4d13-443f-bcd8-4c6bd248e95f\" data-target-slug=\"evergreen-content\" data-target-schema=\"blog\"\u003econtent\u003c/a\u003e on Instagram. Meta platforms have mastered the art of targeting. Unlike Google, Instagram is a discover medium To get the most out of your account, you must know how it works.\u003c/p\u003e\u003cp\u003eLike any other platform, you can learn how to target users for greatest impact.\u003c/p\u003e\u003ch2\u003eHashtags are Your Friends\u003c/h2\u003e\u003cp\u003eI know. When hashtags first made the scene, we were all wondering just what good they were.\u003c/p\u003e\u003cp\u003eWell placed hashtags aid targeting a \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline\" href=\"https://mojodojo.io/playbooks/buyer-personas-playbook/\" data-entity-id=\"24b95fb1-427c-4e07-93e0-58e196d3455a\" data-target-slug=\"buyer-personas-playbook\" data-target-schema=\"playbook\"\u003especific audience\u003c/a\u003e.\u003c/p\u003e\u003cp\u003eHashtags are not just for the 20-something crowd.\u003c/p\u003e\u003cp\u003eIn fact, whole communities are built around specific hashtags.\u003c/p\u003e\u003cp\u003eThese hashtags work like small forums where people can join in the conversation and ask questions.\u003c/p\u003e\u003cimg class=\"max-w-full h-auto rounded-lg\" src=\"/media/2e0b8f2a-0903-4817-a21f-ed8a69a1e6f3/sites/3/2022/09/Instagram.png\" alt=\"hashtag trick get more followers\"/\u003e\u003cp\u003eIt is your intended demographic at your fingertips. If hashtags make you uncomfortable there is help for you.\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cp\u003eUse the autocomplete feature\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eStick to the subject\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eBe relevant\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eLook for the communities\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eUse popular tags\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eInstagram has an autocomplete feature that helps you choose the best hashtags for your goal.\u003c/p\u003e\u003cp\u003eSelling handmade bath \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline\" href=\"https://mojodojo.io/glossary/google-bombing/\" data-entity-id=\"49e08f46-9986-454f-8d04-e15b0f8df6f2\" data-target-slug=\"google-bombing\" data-target-schema=\"glossary-term\"\u003ebombs\u003c/a\u003e? Type in the hashtag symbol and place in words relevant to bath bombs. Many different variations will pop up along with the number of users associated with them.\u003c/p\u003e\u003cp\u003eYou can see where your demographic is looking for such products. You’ll also want to be as specific as possible.\u003c/p\u003e\u003cp\u003eThink i.e. #handmadejasminbathbombs.\u003c/p\u003e\u003cp\u003eTake a look at what comes up.\u003c/p\u003e\u003cp\u003eYou don’t want a tag with billions of users. That is way too much competition. You’ll never stand out. Instead choose a tag with less followers. Don’t forget about the communities that follow these tags.\u003c/p\u003e\u003cp\u003eGo for their attention with tags like #bathbombcrafters ,#jasminelovers , and even #pamperedbaths.\u003c/p\u003e\u003cp\u003eIt is also useful to throw in some of the most popular tags of the moment.\u003c/p\u003e\u003cp\u003eTags like #love #instadaily, and #picoftheday are always helpful for a few extra views.\u003c/p\u003e\u003ch2\u003eConnect Your Accounts\u003c/h2\u003e\u003cp\u003eThis may seem like common sense, but people often forget to connect their Facebook, Twitter and Instagram accounts.\u003c/p\u003e\u003cp\u003eAs much as 20% of \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline\" href=\"https://mojodojo.io/blog/the-ultimate-guide-to-instagram-ad-sizes-and-specifications/\" data-entity-id=\"3ee66836-1e33-4467-b127-5f16c19ca196\" data-target-slug=\"the-ultimate-guide-to-instagram-ad-sizes-and-specifications\" data-target-schema=\"blog\"\u003eInstagram users are also on Facebook\u003c/a\u003e. Once all your accounts are linked, followers on other social media sites will click over to see what you’ve got going on at Instagram.\u003c/p\u003e\u003cp\u003eAn immediate 3% increase in Instagram followers is normal. Making a cross post to ask for Insta followers can raise it as much as 5%.\u003c/p\u003e\u003ch2\u003eGet Social\u003c/h2\u003e\u003cp\u003eThey don’t call it social media for nothing folks.\u003c/p\u003e\u003cimg class=\"max-w-full h-auto rounded-lg\" src=\"/media/2e0b8f2a-0903-4817-a21f-ed8a69a1e6f3/sites/3/2022/09/tagsomeoneinstagram.png\" alt=\"tag someone on Instagram\"/\u003e\u003cp\u003ePutting up some great photos and then sitting back for a few days won’t cut the mustard. You have to get out there are be sociable.\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003eLike others posts and comments\u003c/strong\u003e – You have to put in the work on Instagram. That’s all there is to it. Check out others posts that relate to your account and like their posts. Like their comments. They see these actions and it registers. In turn, they like your comments and posts. Others who follow them see that and they take a look at what your offering too.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003eMake comments and conversation\u003c/strong\u003e – Clicking that heart button is not the end of the road. You should also make a short comment about why you like the photo. Ask questions, even. Act as if the poster is right in front of you asking your opinion. If someone comments on your post, reply! It is rude to leave a commenter hanging on your post without at least acknowledging their presence.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003eTagging others in posts and comments\u003c/strong\u003e – Tag friends and family you think would be interested in a post. Tag others in your own posts and comments. Instagram is very circular and once names start getting mentioned, more people take notice. It shows you are active and you know your audience. Instagram users love that feeling of camaraderie.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003eEmbed, don’t link your photos\u003c/strong\u003e – If you have a website or \u003ca href=\"/au/blog\" data-entity-id=\"cba01270-5be9-4956-ab41-bc954186dda5\" class=\"entity-link\" data-target-slug=\"blog\" data-target-schema=\"page\"\u003eblog\u003c/a\u003e and your showing your beautiful Instagram photos there, embed them. Linking them can send viewers to the wrong page or any number of cyber-flubs that end up with you losing views. Unfortunately, you can’t do this from a mobile device. You must use a desk top or laptop machine. Expand the photo you want to use and click the ellipsis to find the embed button. Click it and you will have the code to embed the photo into your website. Its much easier than it sounds.\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003ch2\u003eMake Your Photos Look the Best They Can\u003c/h2\u003e\u003cp\u003eNot all Instagram users are professional photographers, and they don’t need to be. There are tons of great photo editors for every Smartphone imaginable. Not only that but Instagram has its own set of filters, some more popular than others.\u003c/p\u003e\u003cimg class=\"max-w-full h-auto rounded-lg\" src=\"/media/2e0b8f2a-0903-4817-a21f-ed8a69a1e6f3/sites/3/2022/09/hefefilter-hashtag-on-Instagram-•-Photos-and-videos.png\" alt=\"filters\"/\u003e\u003cp\u003eChose a filter that is popular on Instagram and even hashtag it. Filters like Hefe, X-Proll, Earlybird, \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline\" href=\"https://www.instagram.com/photofilteramaro/?hl=en\"\u003eAmaro\u003c/a\u003e, Rise, \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline\" href=\"https://www.instagram.com/explore/search/keyword/?q=valencia%20filter\"\u003eValencia\u003c/a\u003e, and even normal are all eye catching and draw in users.\u003c/p\u003e\u003ch2\u003eTiming is Everything\u003c/h2\u003e\u003cp\u003eWouldn’t it be great to know exactly what time most of your followers get on?\u003c/p\u003e\u003cp\u003eYou would be able to post your best shots and know that the users you need are seeing them.\u003c/p\u003e\u003cp\u003eThis information isn’t secret.\u003c/p\u003e\u003cp\u003ePhotos are the most active on Instagram during the first three hours after you post them.\u003c/p\u003e\u003cp\u003eYou want to make the most of those hours while they’re hot.\u003c/p\u003e\u003ch2\u003eBe Authentic, even if That Means a Little Showy\u003c/h2\u003e\u003cp\u003ePeople who post \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline\" href=\"https://www.pinterest.com.au/cookiesandtee/generic-memes/\"\u003egeneric memes\u003c/a\u003e, stock photos and random, irrelevant shots get 10% less views that those who show snippets of their real life.\u003c/p\u003e\u003cp\u003eDon’t be afraid to post that photo of your brand-new corvette. Don’t be shy.\u003c/p\u003e\u003cp\u003eShow off the new beach body you worked so hard for or that stunning diamond engagement ring that was slid onto your finger.\u003c/p\u003e\u003cimg class=\"max-w-full h-auto rounded-lg\" src=\"/media/2e0b8f2a-0903-4817-a21f-ed8a69a1e6f3/sites/3/2022/09/engaged-•-Instagram-1024x743.png\" alt=\"Instagram tagging\"/\u003e\u003cp\u003ePeople love to get glimpses into each other’s lives. It makes us feel closer to each other in this vast universe.\u003c/p\u003e\u003ch2\u003eUse Collages\u003c/h2\u003e\u003cp\u003eCollages and combined images are fun. Users get more bang for their, so to speak. Its like viewing a few seconds in someone’s life when you see a series or group of photos of a single event.\u003c/p\u003e\u003cp\u003eUse Instagram’s own Layout feature or find one of the many free programs in the iPhone or Android stores. Posts like those get an easy 20% more likes and comments than one shot wonders.\u003c/p\u003e\u003ch2\u003eDevelop a Niche\u003c/h2\u003e\u003cp\u003eA niche is a very specific part of something. You may think you have a niche. Your life and daily doings is no niche unless it’s all about your unusually entertaining pet, children, or hobbies.\u003c/p\u003e\u003cp\u003eIf you are a great cook, lets see some of your greatest creations. World traveler? Show us what you’ve seen in impeccable, one-of-a-kind style. Are you a writer of true crime or a police detective?\u003c/p\u003e\u003cp\u003eShow us all the behind the scenes goodies we would normally have no access too.\u003c/p\u003e\u003ch2\u003eWork it Like a Job\u003c/h2\u003e\u003cp\u003eIf you want results, you have to put the work in like a real job. A loyal following comes from a strict schedule.\u003c/p\u003e\u003cp\u003eUsers like to know that they can expect a new post from you every day. Decide on your schedule and stick to it.\u003c/p\u003e\u003cp\u003ePosting a weeks’ worth of photos in one day and disappearing for a month wont help either. Make sure it is a schedule you can stick too. You may even want to plan your photos ahead of time to avoid getting into a pinch with nothing to post.\u003c/p\u003e\u003ch2\u003eStay Away from Predictability\u003c/h2\u003e\u003cp\u003eYour followers follow you because you are giving them something they don’t see anywhere else. The trouble with being great at your niche is that you run out of ideas.\u003c/p\u003e\u003cp\u003eIt happens to us all. You look at your feed and you can’t come up with another idea about your gap-toothed dog. No more costumes, no silly jumps. Its all been done. That is when you have to think outside the box. Whatever you do, don’t get boring.\u003c/p\u003e\u003ch2\u003ePicture Quality Matters\u003c/h2\u003e\u003cp\u003eThis one should go without saying. Instagram is about sharing your world via pics. This isn’t to say they must be of a professional quality or that you need years of training behind you. Anyone can take a good picture with enough knowledge and practice. The keys to taking a good snapshot are easy.\u003c/p\u003e\u003cp\u003eWhen in doubt, take one of the many free online photography classes available about anywhere.\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cp\u003eStay in focus\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eMake sure your subject is obvious\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eUse contrasting color shots\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eShow enticing angles\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003cimg class=\"max-w-full h-auto rounded-lg\" src=\"/media/2e0b8f2a-0903-4817-a21f-ed8a69a1e6f3/sites/3/2022/09/happyInstagram-1024x640.png\" alt=\"Great photo Instagram\"/\u003e\u003ch2\u003eLearn to Edit Photos\u003c/h2\u003e\u003cp\u003eInstagram has some great but simple editing tools that can do the trick for beginners.\u003c/p\u003e\u003cp\u003eOnce you are established and feel more comfortable, invest in a good photo editing software that can make your photos pop. The idea is to stand out from the crowd and that cannot be done with the tools provided for everyone.\u003c/p\u003e\u003ch2\u003eGet Featured\u003c/h2\u003e\u003cp\u003eThe one big goal we should all have as Instagram users is to be featured in one of three ways.\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cp\u003eGet on the Find People to Follow List\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eBe Placed on the apps blog\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eGet on the Explore Page\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eFinding your snapshot on any of those pages is a good thing. It will quickly boost your follower, likes and comments astronomically.\u003c/p\u003e\u003ch2\u003eTake Cooler Selfies\u003c/h2\u003e\u003cp\u003eJust because your makeup looks good today, or you shaved your stash perfectly symmetrical is not a good enough reason for a selfie.\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cp\u003eUse your imagination.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eStick your head under the waterfall or look out through the bars of the monkey cage.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eUse natural moonlight and sunlight to cast crazy colors in a real-life filter.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eUse your surrounding to enhance the photo and tell a story you couldn’t otherwise tell.\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eSeveral polls and surveys show photos tagged with #NoFilter get more views, even if they have a filter.\u003c/p\u003e\u003ch2\u003eNice, Clean, and Appropriate\u003c/h2\u003e\u003cp\u003eUnless your niche happens to be porn, alcohol, and/or drugs, those types of hashtags can backfire on you.\u003c/p\u003e\u003cp\u003ePhotos with #drunk get fewer viewers, according to poll results.\u003c/p\u003e\u003cp\u003eInstead focus on the happiness and joy you can bring to the world with your Instagram account. You may have the occasional cocktail photo but keep it as classy and fun as you can.\u003c/p\u003e\u003ch2\u003eCross Promote Dedicated Hashtags\u003c/h2\u003e\u003cp\u003eUse a hashtag that is dedicated to your work.\u003c/p\u003e\u003cp\u003eAs you cross promote your Instagram on your blog, Facebook and \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline\" href=\"https://mojodojo.io/blog/the-ultimate-twitter-image-size-guide/\" data-entity-id=\"a3402b49-95ef-47ff-b078-876818f1e501\" data-target-slug=\"the-ultimate-twitter-image-size-guide\" data-target-schema=\"blog\"\u003eTwitter\u003c/a\u003e, you should cross promote your dedicated hashtags as well.\u003c/p\u003e\u003cp\u003eAnywhere you post or comment should have your dedicated hashtag in it. Doing so will lead all viewers back to you.\u003c/p\u003e\u003cp\u003eThey will find all your social media accounts, including Instagram, with one simple click. Not only that, but you’ll also be able to see your competition and those who are also vying for that same niche or some variation of it.\u003c/p\u003e\u003ch2\u003eGo Live\u003c/h2\u003e\u003cp\u003eGo live on Instagram with you have something relevant to share. Followers love to get to know you and going live is a great way to do it.\u003c/p\u003e\u003cp\u003eDon’t hesitate with a lot of ummms, and ahhhs. Make sure you know what your going to say and how to say it.\u003c/p\u003e\u003cp\u003eGetting more likes and comments on Instagram takes time and a lot of dedication. It can happen overnight but not very often.\u003c/p\u003e\u003cp\u003eTake the time to plan out the best niche, photos, and hashtags to fit your style before you post the first Instagram pic. You may even have o delete your account and start over, especially if you can’t get above 100 followers.\u003c/p\u003e"])</script><script>self.__next_f.push([1,"1e:T1df8,"])</script><script>self.__next_f.push([1,"\u003cp\u003eLast week, IAC quietly discontinued Ask.com. For most of us in the industry, the actual surprise wasn\u0026#39;t the closure, but the revelation that the platform we originally knew as Ask Jeeves had survived this long. It spent its final 16 years operating as a hollowed-out Q\u0026amp;A site, having surrendered its own search crawler way back in 2010.\u003c/p\u003e\u003cp\u003eSo \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2\" href=\"http://Ask.com\"\u003eAsk.com\u003c/a\u003e didn\u0026#39;t really die last week. It died slowly, in public, over more than a decade. What\u0026#39;s strange is the timing: IAC pulled the plug on the original \u0026#34;ask the internet a question\u0026#34; product in the same quarter that every major tech company is spending billions trying to rebuild exactly that.\u003c/p\u003e\u003ch3\u003eThe right interface, the wrong decade\u003c/h3\u003e\u003cp\u003eIf you came online in the late 1990s, Ask Jeeves was a revelation. It introduced an idea that felt entirely alien at the time: instead of typing boolean operators or fragmented keywords, you could just ask a question in plain English.\u003c/p\u003e\u003cp\u003eThe premise was that humans shouldn\u0026#39;t have to learn how to speak to a database. The database should learn how to speak to humans.\u003c/p\u003e\u003cp\u003eIt failed, of course. Behind the friendly cartoon butler was a search engine that simply didn\u0026#39;t have the underlying technology to actually understand natural language. Google arrived shortly after with PageRank, an algorithm that didn\u0026#39;t care about your conversational tone but was ruthlessly efficient at mapping the relationships between websites.\u003c/p\u003e\u003cp\u003eBut looking back with the benefit of hindsight, Ask Jeeves didn\u0026#39;t have the wrong idea. It just had the idea 25 years before the technology existed to execute it.\u003c/p\u003e\u003cp\u003eBecause Google won, we all changed our behavior. We learned that asking a search engine \u0026#34;What is the best way to structure a \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2\" href=\"https://mojodojo.io/uk/seo\" data-entity-id=\"24aa86dc-8383-4c00-a218-985ef514bbd3\" data-target-slug=\"seo\" data-target-schema=\"service\"\u003emarketing team\u003c/a\u003e for a mid-sized \u003ca href=\"/au/b2b-seo-services\" data-entity-id=\"051540b4-195e-4cb4-9f71-2ad21cdc0ee2\" class=\"entity-link\" data-target-slug=\"b2b-seo-services\" data-target-schema=\"service\"\u003eB2B\u003c/a\u003e \u003ca href=\"/au/industries/saas-seo-service\" data-entity-id=\"97326c63-7d76-4635-8d27-54cb8d475520\" class=\"entity-link\" data-target-slug=\"saas-seo-service\" data-target-schema=\"industry-vertical\"\u003eSaaS\u003c/a\u003e company?\u0026#34; would yield garbage. So we learned to chop our thoughts into discrete, unnatural chunks: \u0026#34;B2B SaaS marketing team structure best practices.\u0026#34;\u003c/p\u003e\u003cp\u003eFor 15 years, the entire digital marketing industry - \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2\" href=\"https://mojodojo.io/uk\"\u003eMojo Dojo\u003c/a\u003e included - built strategies around this unnatural behavior. We tracked keyword volume. We optimized header tags for exact-match phrases.\u003c/p\u003e\u003cp\u003eNow, generative AI is untraining us. Tools like \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2\" href=\"https://mojodojo.io/uk/seo-for-chatgpt\" data-entity-id=\"6055b21e-5198-49c3-8dc5-b401261bb98c\" data-target-slug=\"seo-for-chatgpt\" data-target-schema=\"service\"\u003eChatGPT\u003c/a\u003e and \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2\" href=\"https://mojodojo.io/uk/seo-for-perplexity\" data-entity-id=\"0ef84cbd-840a-4f22-a3c3-7870de526fcb\" data-target-slug=\"seo-for-perplexity\" data-target-schema=\"service\"\u003ePerplexity\u003c/a\u003e are finally fulfilling the original promise of Ask Jeeves. Users are asking complex, multi-variable questions in plain English, and they are getting direct, synthesized answers in return.\u003c/p\u003e\u003cp\u003eWe didn\u0026#39;t optimize the internet for how humans think; we optimized it for what the algorithm could parse.\u003c/p\u003e\u003ch3\u003eThe comfort of the status quo\u003c/h3\u003e\u003cp\u003eThere is a credible argument that traditional search isn\u0026#39;t going anywhere. You can look at the massive computational cost of generative AI, or the fact that Google still processes billions of traditional keyword searches a day, and conclude that standard \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2\" href=\"https://mojodojo.io/uk/ecommerce-seo\" data-entity-id=\"c98aea55-c232-49d9-a509-efc920318148\" data-target-slug=\"ecommerce-seo\" data-target-schema=\"service\"\u003eSEO\u003c/a\u003e will remain the workhorse of B2B pipeline generation for years to come. You could argue that users still want a list of options, not a single AI-generated synthesis.\u003c/p\u003e\u003cp\u003eThat is a comforting thought for anyone who has invested heavily in traditional organic traffic. It is also a dangerous one.\u003c/p\u003e\u003cp\u003eThe cost of compute always falls, but user expectations, once elevated, never revert. Once a buyer realizes they can get a direct, accurate answer without having to click through three different agency blogs and dodge a pop-up newsletter form, they are not going back to the ten blue links.\u003c/p\u003e\u003ch3\u003eThe practitioner\u0026#39;s pivot: What to do now\u003c/h3\u003e\u003cp\u003eIf you are a business leader looking at your marketing roadmap, the death of Ask.com is a reminder that the fundamental unit of online visibility is shifting.\u003c/p\u003e\u003cp\u003eStop treating your \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2\" href=\"https://mojodojo.io/blog\"\u003econtent strategy\u003c/a\u003e like a trap for keywords, and start treating it like a database of answers about your category. Practically, this means a few things:\u003c/p\u003e\u003col\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003eAdopt Answer Engine Optimization (AEO).\u003c/strong\u003e If users are asking full questions again, your content needs to provide definitive, structured answers.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003eImplement schema aggressively.\u003c/strong\u003e You need to use \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2\" href=\"https://mojodojo.io/uk/ai-seo-services\" data-entity-id=\"72db63dd-629b-49bb-92e2-8c1349255e2c\" data-target-slug=\"ai-seo-services\" data-target-schema=\"service\"\u003eschema\u003c/a\u003e markup - the \u003ca href=\"/playbooks/schema-markup-playbook\" data-entity-id=\"ff69dd03-60f4-4d1d-bf20-305c1926c27e\" class=\"entity-link\" data-target-slug=\"schema-markup-playbook\" data-target-schema=\"playbook\"\u003estructured data\u003c/a\u003e that tells AI systems what your content is actually claiming - so that when an LLM crawls your site, it understands your expertise without having to guess.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003eAudit your content for directness.\u003c/strong\u003e If an AI were to read your core service pages to answer a buyer\u0026#39;s specific question, could it extract the answer easily? Or is it hidden behind three paragraphs of marketing fluff?\u003c/p\u003e\u003c/li\u003e\u003c/ol\u003e\u003ch3\u003eThe enduring spirit\u003c/h3\u003e\u003cp\u003eWhen IAC shut down Ask.com last week, they left a brief farewell message on the homepage thanking the team. It ended with a short line: \u003cem\u003e\u0026#34;Jeeves\u0026#39; spirit endures.\u0026#34;\u003c/em\u003e\u003c/p\u003e\u003cp\u003eWhoever wrote that almost certainly meant it as a pleasant corporate sign-off. But as a diagnosis of where the internet is currently heading, it is entirely accurate. The digital butler is back. This time, you just need to make sure your business is the one it recommends.\u003c/p\u003e"])</script><script>self.__next_f.push([1,"1f:T24eb,"])</script><script>self.__next_f.push([1,"\u003cp\u003eThe average \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2\" href=\"/\"\u003edigital agency \u003c/a\u003enow runs more than ten separate software tools. Most of them don\u0026#39;t talk to each other. SimpleOnboarding is the bet that it doesn\u0026#39;t have to be this way.\u003c/p\u003e\u003cp\u003eMojo Dojo has partnered with AI consulting firm in Melbourne — \u003ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-sky-600 hover:text-sky-800 underline decoration-sky-200 underline-offset-2\" href=\"https://zenlabs.com.au\"\u003eZen Labs\u003c/a\u003e — to build SimpleOnboarding — a single operating platform designed to replace the fragmented, expensive software stack that most digital agencies have quietly duct-taped together over the years and have come, somewhat reluctantly, to depend on.\u003c/p\u003e\u003cp\u003eThe project has been in development for several months, with Mojo Dojo\u0026#39;s agency operations expertise and Zen Labs\u0026#39;s AI infrastructure capability combining to take on a problem that is now well-documented across the industry, even if few operators have had the resources to fix it properly.\u003c/p\u003e\u003ch3\u003eTHE STACK PROBLEM, BY THE NUMBERS\u003c/h3\u003e\u003cp\u003eThe numbers behind this particular build are not flattering for the status quo. According to the Basis 2025 Advertising Agency Report, the number of agencies juggling ten or more tools jumped 131 per cent in a single year — yet agency productivity didn\u0026#39;t follow. Inefficient processes are now the number one challenge agencies face, cited by 56 per cent of respondents. Rising costs and shrinking profits came in close behind at 43 per cent each.\u003c/p\u003e\u003cp\u003eMeanwhile, Zylo\u0026#39;s 2025 \u003ca href=\"/au/industries/saas-seo-service\" data-entity-id=\"97326c63-7d76-4635-8d27-54cb8d475520\" class=\"entity-link\" data-target-slug=\"saas-seo-service\" data-target-schema=\"industry-vertical\"\u003eSaaS\u003c/a\u003e Management Index puts average company SaaS spending at $49 million annually, up 9.3 per cent year on year, with the average organisation running 275 applications. That\u0026#39;s before the SaaS vendors themselves started moving the goalposts on pricing. Google Workspace raised prices by 17 to 22 per cent in early 2025. Atlassian followed with cloud increases of up to 40 per cent. The tools that once looked like efficient monthly line items are now compounding into a meaningful cost problem.\u003c/p\u003e\u003cp\u003eFor agencies specifically, the drag shows up not just on the credit card statement but in the operational texture of the working week. Building one client report means logging into five different platforms. A content approval that should take an hour gets stretched across an email thread, a shared Google Doc and a Slack channel that three people aren\u0026#39;t watching. New business intake lives in a Google Form that fires a Zapier automation that somebody set up during COVID and has since become load-bearing infrastructure nobody wants to touch. NPS scores are tracked in a module nobody opens until a client threatens to churn. Call data is in Twilio. Social approvals are somewhere in the thread. The keyword research, the AEO work, the GEO strategy, each with their own workflow, their own login, their own subscription quietly compounding on the company card.\u003c/p\u003e\u003cp\u003eThe combined effect isn\u0026#39;t just expensive. It\u0026#39;s slow. And in an industry where the margin between a good year and a difficult one is increasingly thin, slow is expensive too.\u003c/p\u003e\u003ch3\u003eWHAT SIMPLEONBOARDING ACTUALLY DOES\u003c/h3\u003e\u003cp\u003eSimpleOnboarding is being built to collapse all of it. Project and task management — currently fragmented across tools like Basecamp, Monday.com and Trello depending on which team lead set up their workspace. Client reporting, previously handled through platforms like AgencyAnalytics with their own login, their own data pipeline and their own export ritual, is absorbed into the same layer. Call infrastructure via Twilio, form-based intake, NPS and sentiment tracking — all of it pulled into one operating surface rather than stitched together at the seams with third-party sync tools.\u003c/p\u003e\u003cp\u003eContent planning, ideation and approval flows get a dedicated home. So does social media scheduling and sign-off, a workflow that currently lives somewhere between a spreadsheet, a direct message and a vague collective memory of what was approved last Tuesday.\u003c/p\u003e\u003cp\u003eThe automation logic, critically, is baked in rather than bolted on. The Zapier layer gets replaced by native workflow logic that doesn\u0026#39;t require a third-party account, a webhook, and someone who remembers the login details.\u003c/p\u003e\u003ch3\u003eTHE AI LAYER\u003c/h3\u003e\u003cp\u003eZen Labs brings the AI infrastructure, and this is where SimpleOnboarding moves beyond consolidation into something more structurally interesting.\u003c/p\u003e\u003cp\u003eThe shift happening across search and discovery right now is not subtle. According to a comprehensive analysis by Conductor covering more than 3.3 billion sessions and 100 million AI citations, AI is not replacing search so much as replacing your website as the first place customers engage with your brand. The GEO Industry Report 2025 found that early adopters of GEO-ready content are being discovered up to ten times faster by generative engines compared to relying on organic \u003ca href=\"/au/seo\" data-entity-id=\"24aa86dc-8383-4c00-a218-985ef514bbd3\" class=\"entity-link\" data-target-slug=\"seo\" data-target-schema=\"service\"\u003eSEO\u003c/a\u003e alone.\u003c/p\u003e\u003cp\u003eFor agencies, this means the deliverables are changing. Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO), the practices of structuring content so that AI platforms like ChatGPT, \u003ca href=\"/au/seo-for-perplexity\" data-entity-id=\"0ef84cbd-840a-4f22-a3c3-7870de526fcb\" class=\"entity-link\" data-target-slug=\"seo-for-perplexity\" data-target-schema=\"service\"\u003ePerplexity\u003c/a\u003e, Google AI Overviews and Gemini can extract, cite and surface it in generated responses — are now core service offerings at firms that were pure SEO shops twelve months ago. As Power Digital\u0026#39;s Associate Director of SEO Strategy has noted, where AEO is about formatting answers, GEO is about earning them across an entire ecosystem of third-party mentions, reviews, forums and publishers. It is not just a content play — it is an entity strategy.\u003c/p\u003e\u003cp\u003eMost agencies are now expected to deliver on this. Very few have the operational infrastructure to do it consistently at scale. Research, tracking, reporting and workflow for AEO and GEO still largely happens across a patchwork of spreadsheets, monitoring platforms and manual processes. SimpleOnboarding is being built to integrate keyword and AI search research pipelines natively — surfacing insights rather than raw data, and connecting research outputs directly to content and approval workflows rather than requiring a human to manually bridge the gap.\u003c/p\u003e\u003cp\u003eWhere most agency platforms still treat AI as a feature, SimpleOnboarding is being built with intelligence running through the operational layer itself. Research pipelines surface insights rather than raw data. Content workflows move from brief to approval with fewer human handoffs. Inbox monitoring flags what actually needs attention rather than everything. The goal is not to automate the agency out of the picture but to remove the coordination overhead that currently fills most of a senior account manager\u0026#39;s week and produces no client value whatsoever.\u003c/p\u003e\u003ch4\u003eWHY BUILD IT IN-HOUSE FIRST\u003c/h4\u003e\u003cp\u003eMojo Dojo\u0026#39;s own operations serve as the platform\u0026#39;s first production environment. This is a deliberate choice and a meaningful one.\u003c/p\u003e\u003cp\u003eMost SaaS products built for agencies are built by people who have studied agencies from the outside. They correctly identify the problem — too many tools, too much friction, too much manual coordination — and then design a solution that addresses it in theory, tested against user interviews rather than daily operational reality. The gap between a convincing demo and a platform that actually works under the pressure of a full client roster, a mid-campaign pivot and a team member who is on leave is wider than most product roadmaps acknowledge.\u003c/p\u003e\u003cp\u003eBuilding inside the operation keeps the feedback loop short and the tolerance for half-finished features low. What gets prioritised is what actually creates friction on a Tuesday afternoon, not what looks elegant in a product review. What gets deprioritised is everything that felt important in the design phase but turns out to be noise when real work is being done. The result, in theory, is a platform shaped by operational necessity rather than feature aspiration — a distinction that tends to matter enormously once you start charging for it.\u003c/p\u003e\u003cp\u003eIt also means that by the time SimpleOnboarding is taken to market, Mojo Dojo has something more persuasive than a demo. It has a working agency, running on the platform, doing real client work. That is a materially different commercial conversation.\u003c/p\u003e\u003cp\u003eThe immediate focus is proving the platform works inside Mojo Dojo\u0026#39;s own operation — building out the core modules, stress-testing the integrations and establishing that the consolidation thesis holds when it comes into contact with the actual complexity of agency delivery.\u003c/p\u003e\u003cp\u003eSimpleOnboarding is a bet that the agencies most likely to thrive in the AI era are the ones who fix their operations first. The tools exist. The problem is that nobody has put them in the right order yet.\u003c/p\u003e"])</script><script>self.__next_f.push([1,"20:T1b19,"])</script><script>self.__next_f.push([1,"\u003cp\u003eConfused about why your website isn\u0026#39;t performing as expected? Think you did everything right, but something still feels off?\u003c/p\u003e\u003cp\u003eSometimes, it helps to have a second set of eyes. That\u0026#39;s where our team of \u003ca href=\"/au/seo\" data-entity-id=\"24aa86dc-8383-4c00-a218-985ef514bbd3\" class=\"entity-link\" data-target-slug=\"seo\" data-target-schema=\"service\"\u003eSEO\u003c/a\u003e specialists at Mojo Dojo come in. We\u0026#39;ll analyse your website to find issues. Then, we\u0026#39;ll suggest ways to help you rank.\u003c/p\u003e\u003ch2\u003eWhat\u0026#39;s an SEO Audit?\u003c/h2\u003e\u003cp\u003eIf you think your website needs a detailed analysis, an SEO audit might help. It can show what\u0026#39;s working and what\u0026#39;s not. An SEO audit evaluates a website\u0026#39;s search engine performance. It finds issues that may hurt its ranking. It also includes recommendations for improvements.\u003c/p\u003e\u003cp\u003eThink of it as a health check-up for your website. It uncovers hidden issues. These include slow loading times, broken links, missing tags, and low-quality content. By fixing these issues, businesses can boost their site\u0026#39;s visibility. This attracts more traffic and outpaces competitors.\u003c/p\u003e\u003cp\u003eRegular SEO audits, every six months or so, are essential. They maintain a website\u0026#39;s optimisation and online visibility.\u003c/p\u003e\u003ch2\u003eSEO Audit Costs in 2026\u003c/h2\u003e\u003cp\u003eTypical SEO costs involved in an audit include:\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003eGeneral Auditing\u003c/strong\u003e – An SEO specialist will check your SEO efforts to find areas for improvement. This can cost between $500 to $30,000.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003eContent Creation\u003c/strong\u003e – Your business needs keyword-optimised content. It must have compelling meta titles and descriptions to appeal to search engines. It varies, but usually costs $0.10 to $0.50 per word for articles and \u003ca href=\"/au/blog\" data-entity-id=\"cba01270-5be9-4956-ab41-bc954186dda5\" class=\"entity-link\" data-target-slug=\"blog\" data-target-schema=\"page\"\u003eblog\u003c/a\u003e posts, and $0.15 to $0.40 for website \u003ca href=\"/au/copywriting-agency\" data-entity-id=\"ae417a68-c125-4d89-a833-84f726a16539\" class=\"entity-link\" data-target-slug=\"copywriting-agency\" data-target-schema=\"service\"\u003ecopywriting\u003c/a\u003e.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003e\u003ca href=\"/au/link-building\" data-entity-id=\"dd285b0e-ad9b-46dc-a6d7-d51ac26727da\" class=\"entity-link\" data-target-slug=\"link-building\" data-target-schema=\"service\"\u003eBacklinks\u003c/a\u003e\u003c/strong\u003e – Getting external sites to link to yours will cost $100 to $1500 per link. It depends on the site\u0026#39;s quality and authority in a specific industry. You need at least 50 backlinks on your homepage to improve your SERP ranking.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003eTechnical Configuration\u003c/strong\u003e – Hiring a developer to design your site may cost $40 to $160 an hour. It should have easy navigation and a crawlable robots.txt file.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003eSEO Research Tools\u003c/strong\u003e – There\u0026#39;s monthly fees to utilise tools like Ahrefs and Semrush. It\u0026#39;s approximately $99 to $150 a month, to help you research keywords and competitors.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cstrong\u003eReporting \u0026amp; Monitoring\u003c/strong\u003e – You\u0026#39;ll need SEO tools to track link clicks, paid search results, and site analytics. These tools are often included as part of an SEO research tool subscription.\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eAn SEO Audit will remove the stress of budgeting for individual costs. Mojo Dojo\u0026#39;s SEO services include all the essentials for a full analysis of your website. You\u0026#39;ll get a single, transparent price for the audit. It covers all aspects of the work. This lets you focus on improving your website\u0026#39;s performance and achieving your goals.\u003c/p\u003e\u003ch2\u003eFactors that Affect SEO Audit Pricing\u003c/h2\u003e\u003cp\u003eA list of factors affecting SEO audit pricing include:\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cp\u003eThe most important factor in an SEO audit\u0026#39;s price is your website\u0026#39;s size, measured by its number of pages. Larger websites with more pages need more time and resources to analyse. This results in a higher audit cost.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eA basic audit will focus on technical issues within a specific area of your website. A more comprehensive audit will cover technical, on-page, and competitive analyses.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eWebsites with complex structures need more time and effort to analyse. This leads to higher audit costs.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eYour website\u0026#39;s SEO performance and ranking affect audit pricing. Websites already optimised and ranking well need minimal fine-tuning. Those with major SEO issues and low rankings need a deeper analysis. Thus, increasing audit costs.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eThe latest tech and tools often come with higher licensing costs.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eExpedited audits with faster turnaround times incur premium charges.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eWebsites in competitive \u003ca href=\"/au/industries\" data-entity-id=\"2c3270df-3a5f-48c3-89ac-91971db4bffd\" class=\"entity-link\" data-target-slug=\"industries\" data-target-schema=\"page\"\u003eindustries\u003c/a\u003e need more extensive SEO audits to gain an edge. Hence, resulting in higher audit costs.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eIt\u0026#39;s cheaper to buy an audit as part of a larger SEO package than to buy an individual service.\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003ch2\u003eIs an SEO Audit Worth the Cost in 2026?\u003c/h2\u003e\u003cp\u003eYes, it is. But the value of an SEO audit depends on choosing the right type of audit and provider. Here\u0026#39;s why an SEO audit is crucial:\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cp\u003eGood SEO can boost your website to the top of SERPs, improving your online visibility.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eAn SEO audit will find hidden issues. It will analyse your website\u0026#39;s performance. An SEO expert will catch details you might miss. This will save you time and money on fixing them later.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eIt\u0026#39;s a roadmap for improvement. An audit\u0026#39;s insights provide a clear path to improve your website\u0026#39;s performance. This leads to higher search rankings and a better user experience.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eIt helps you compete online. An SEO audit gives your website the tools to compete online.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eAn SEO audit can lead to increased traffic, leads, and sales, leading to business growth.\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003eAudits can identify technical issues to help maximise your ROI. A thorough audit can find issues that hurt your site\u0026#39;s performance. These include broken links and duplicate content.\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003ch2\u003eOur Expertise\u003c/h2\u003e\u003cp\u003eDon\u0026#39;t let your website fall behind. Although free SEO audit tools exist, as a business, you shouldn\u0026#39;t place complete reliance on them. At Mojo Dojo, our SEO experts have 15 years of experience. They excel at optimising online presence for success.\u003c/p\u003e\u003cp\u003eOur SEO audits cover technical, on-page, off-page, and competitive factors. They uncover hidden issues and find optimisation opportunities. We provide a clear roadmap to enhance your site\u0026#39;s performance and search engine rankings. \u003ca href=\"/au/contact\" data-entity-id=\"90e26523-1b8e-49e3-a4d4-46cafb5fc864\" class=\"entity-link\" data-target-slug=\"contact\" data-target-schema=\"page\"\u003eContact us\u003c/a\u003e for a free consultation and a custom SEO quote.\u003c/p\u003e"])</script><script>self.__next_f.push([1,"7:[[\"$\",\"script\",null,{\"type\":\"application/ld+json\",\"dangerouslySetInnerHTML\":{\"__html\":\"{\\\"@context\\\":\\\"https://schema.org\\\",\\\"@type\\\":\\\"CollectionPage\\\",\\\"name\\\":\\\"Insights\\\",\\\"url\\\":\\\"https://mojodojo.io/blog\\\",\\\"description\\\":\\\"Expert articles, guides, and marketing insights.\\\",\\\"numberOfItems\\\":114}\"}}],[\"$\",\"$L14\",null,{\"posts\":[{\"id\":\"7828a246-b918-471e-8c8d-d0fcc0428c4a\",\"schema_id\":\"9317c5d4-bd2c-4147-a116-7f2dae88c8ce\",\"name\":\"Google just made you a search quality rater. 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