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 <title>Anonymous Comment Costs School Employee His Job</title>
 <link>http://feedproxy.google.com/~r/WebpronewsBlogTalkRssFeed/~3/3TLnIMiVL3Q/anonymous-comment-costs-school-employee-his-job</link>
 <description>&lt;p&gt;Most of us have blogs, right? How do you react to anonymous vulgar comments? Hit SPAM, right? Yeah, me too. And so did the Director of Social Media for the St. Louis Post-Dispatch Kurt Greenbaum. The first time. But when the anonymous commenter again posted the single-word vulgarity, Greenbaum tracked his IP address&amp;mdash;to a school.&lt;img align="right" src="http://www.marketingpilgrim.com/wp-content/uploads/2008/12/hammer.jpg" alt="" /&gt;&lt;/p&gt;
&lt;p&gt;Probably thinking he was reporting a misbehaving student, &lt;a href="http://www.stltoday.com/blogzone/the-editors-desk/the-editors-desk/2009/11/post-a-vulgar-comment-while-youre-at-work-lose-your-job/all-comments/#comments"&gt;Greenbaum contacted the school&lt;/a&gt; and explained the situation. Six hours later, the school called back: they&amp;rsquo;d found the commenter&amp;mdash;an employee. After they confronted him, the employee resigned.&lt;/p&gt;
&lt;p&gt;Most of us probably have an intrinsic notion that the anonymous commenter and Greenbaum &lt;a href="http://www.readwriteweb.com/archives/leaving_a_vulgar_comment_online_might_cost_you_your_job.php?utm_source=feedburner&amp;amp;utm_medium=feed&amp;amp;utm_campaign=Feed%3A+readwriteweb+%28ReadWriteWeb%29&amp;amp;utm_content=Google+Reader"&gt;both acted inappropriately&lt;/a&gt; (although there was no way for Greenbaum to know he was turning in an employee and not a student)&amp;mdash;but perhaps the more important question is whether they were acting legally.&lt;/p&gt;
&lt;p&gt;Greenbaum, a Post-Dispatch employee, should be bound by the paper&amp;rsquo;s online privacy policy, which states:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;We will not share individual user information with third parties unless the user has specifically approved the release of that information.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;However, at the beginning of the policy, they stipulate that &amp;ldquo;Your IP address does not contain personally identifiable information, nor does it identify you personally.&amp;rdquo; So is that individual user information? Sounds like it&amp;rsquo;s not.&lt;/p&gt;
&lt;p&gt;And the Post-Dispatch&amp;rsquo;s ToS is an exercise in CYA (they define &amp;ldquo;submission&amp;rdquo; to include comments):&lt;/p&gt;
&lt;blockquote&gt;
&lt;ul&gt;
    &lt;li&gt;You automatically waive any claim that any use of such content violates any of your rights, including privacy rights, publicity rights, moral rights or any other right, including the right to approve the way we use such content.&lt;/li&gt;
    &lt;li&gt;You are responsible for the content of all Submissions and acknowledge that third parties may hold you responsible for content related claims including libel, invasion of privacy, misappropriation of likeness and disclosure of confidential information.&lt;/li&gt;
    &lt;li&gt;You shall indemnify, defend and hold us, our parent company and our affiliated entities (including our officers, directors, owners, agents and employees) harmless from all liability and costs incurred by those indemnified in connection with any claim arising out of any breach by you of the above representations and warranties and for any claims related to the content or your Submissions.&lt;/li&gt;
&lt;/ul&gt;
&lt;/blockquote&gt;
&lt;p&gt;And, naturally, the ToS stipulates that using the site to &amp;ldquo;upload, post, email, transmit or otherwise make available content that is harmful to minors in any way, or that is harassing, harmful, threatening, abusive, vulgar, obscene, defamatory, libelous, hateful, or racially, ethnically or otherwise objectionable&amp;rdquo; violates the ToS, too.&lt;/p&gt;
&lt;p&gt;And how were Anon&amp;rsquo;s actions illegal? Well, setting aside possible obscenity charges (while legally problematic, &amp;ldquo;obscenity&amp;rdquo; is not protected under the First Amendment), the school probably also has policies&amp;mdash;policies that dictate the use of school resources. Most likely, this comment was made on school time, from a school computer, using the school&amp;rsquo;s Internet connection. Somehow, I can&amp;rsquo;t imagine there&amp;rsquo;s a provision in the policy that allows for use of school resources for posting vulgar comments online. By violating these policies, the employee could face discipline or even termination.&lt;/p&gt;
&lt;p&gt;What do you think? Would these policies hold up in court?&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.marketingpilgrim.com/2009/11/the-price-of-one-anonymous-comment-your-job.html"&gt;Comments&lt;/a&gt;&lt;/p&gt;&lt;div class="feedflare"&gt;
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&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/WebpronewsBlogTalkRssFeed/~4/3TLnIMiVL3Q" height="1" width="1"/&gt;</description>
 <category domain="http://www.webpronews.com/tag/anonymous">Anonymous</category>
 <category domain="http://www.webpronews.com/tag/comment">comment</category>
 <category domain="http://www.webpronews.com/tag/job">job</category>
 <category domain="http://www.webpronews.com/tag/loss">loss</category>
 <category domain="http://www.webpronews.com/tag/school">School</category>
 <pubDate>Thu, 19 Nov 2009 10:23:58 -0500</pubDate>
 <dc:creator>Jordan McCollum</dc:creator>
 <guid isPermaLink="false">52544 at http://www.webpronews.com</guid>
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<item>
 <title>Employee Fired From American Airlines For Transparent Email</title>
 <link>http://feedproxy.google.com/~r/WebpronewsBlogTalkRssFeed/~3/VfD_zzmBxj8/employee-fired-from-american-airlines-for-transparent-email</link>
 <description>&lt;p&gt;What is it with airlines?&lt;/p&gt;
&lt;p&gt;If they&amp;rsquo;re not &lt;a href="http://www.marketingpilgrim.com/2009/07/the-best-online-reputation-attack-i-have-ever-seen.html"&gt;breaking guitars&lt;/a&gt;, their &lt;a href="http://www.foxnews.com/story/0,2933,569557,00.html"&gt;pilots are missing airports&lt;/a&gt;, or they&amp;rsquo;re &lt;a href="http://www.marketingpilgrim.com/2009/02/ryanair-reputation.html"&gt;berating&lt;/a&gt; people that are trying to help them.&lt;img align="right" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/11/images.jpg" alt="" /&gt;&lt;/p&gt;
&lt;p&gt;Well, we have one more reputation disaster to add to the list, courtesy of American Airlines.&lt;/p&gt;
&lt;p&gt;You may recall the &lt;a href="http://dustincurtis.com/dear_american_airlines.html"&gt;open letter&lt;/a&gt; web designer Dusting Curtis wrote to the airline. In it, Curtis suggested that AA was losing millions because of its poorly designed web site. He even went as far as suggesting a new design for the site.&lt;/p&gt;
&lt;p&gt;Shortly after, one of AA&amp;rsquo;s designers took it upon himself to &lt;a href="http://dustincurtis.com/dear_dustin_curtis.html"&gt;reply&lt;/a&gt; and explain the complexities of AA web site design decisions. His reply was open, honest&amp;hellip;radically transparent.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;American Airlines has allegedly &lt;a href="http://dustincurtis.com/incompetence.html"&gt;fired him&lt;/a&gt; for it!&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;This may have happened back in May, but it&amp;rsquo;s only just come to light that the AA designer was apparently fired an hour after he wrote his reply.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;AA searched their exchange database for the text I posted, found the guy, and fired Mr. X on the spot. From what I have learned, they also threatened him with legal action if he spoke to me again. Apparently he broke his non-disclosure agreement by discussing the design process at AA.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;OK, so maybe he shouldn&amp;rsquo;t have broken his NDA with the airline. But, maybe AA shouldn&amp;rsquo;t have been so near-sighted and pedantic about its employee policies. Surely the airline is aware that it&amp;rsquo;s industry hardly has the best reputation for caring about its customers. Heck, even Jet Blue&amp;ndash;the poster child of airline awesomeness&amp;ndash;has &lt;a href="http://jetbluehostage.blogspot.com/"&gt;screwed-up royally&lt;/a&gt; in the past.&lt;/p&gt;
&lt;p&gt;In some ways, you can&amp;rsquo;t blame American Airlines. It is completely ignorant of how customers want to interact with the airline. We don&amp;rsquo;t want to hand flight attendants slips of paper that say &amp;ldquo;well done&amp;rdquo;&amp;ndash;something AA encourages me to do as a frequent flier&amp;ndash;we want to engage with the airline. We want it to do better, and we have ideas. Ideas about clean blankets, baggage fees, and yes, web site design. How does AA marry its &lt;a href="http://twitter.com/aairwaves"&gt;apparent openness on Twitter&lt;/a&gt;, with this crackdown on a real employee that wants to help?&lt;/p&gt;
&lt;p&gt;Yes, you should have guidelines in place, but those guidelines should be designed to encourage thoughtful customer interaction, not prevent it! &lt;strong&gt;If we hear that you&amp;rsquo;re firing employees because of their transparency, how are we supposed to take your official social networking efforts seriously?&lt;/strong&gt; What, do we now assume that everything that is shared on Twitter or Facebook is nothing more than sterile, PR sanctioned, sound bites?&lt;/p&gt;
&lt;p&gt;The airline industry may well be the very last to &amp;ldquo;get&amp;rdquo; the concept of &lt;a href="http://www.radicallytransparent.com/"&gt;Radically Transparent&lt;/a&gt;. When they do finally have that &amp;ldquo;aha!&amp;rdquo; moment, we&amp;rsquo;ll know that we&amp;rsquo;ve finally entered the age of open, honest, dialogs.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Andy Beal &amp;ndash; AA Platinum Card Holder; Million Mile Flier.&lt;/em&gt;&lt;/p&gt;
&lt;p align="right"&gt;&lt;em&gt;(&lt;a href="http://techdirt.com/articles/20091106/0337536829.shtml"&gt;via&lt;/a&gt;)&lt;/em&gt;&lt;/p&gt;
&lt;p style="text-align: left;"&gt;&lt;a href="http://www.marketingpilgrim.com/2009/11/american-airlines-fires-employee-for-being-transparent.html"&gt;Comments&lt;/a&gt;&lt;/p&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?a=VfD_zzmBxj8:sKs0oX6mnj4:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?a=VfD_zzmBxj8:sKs0oX6mnj4:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?a=VfD_zzmBxj8:sKs0oX6mnj4:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?i=VfD_zzmBxj8:sKs0oX6mnj4:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?a=VfD_zzmBxj8:sKs0oX6mnj4:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/WebpronewsBlogTalkRssFeed/~4/VfD_zzmBxj8" height="1" width="1"/&gt;</description>
 <category domain="http://www.webpronews.com/tag/airlines">Airlines</category>
 <category domain="http://www.webpronews.com/tag/american">American</category>
 <category domain="http://www.webpronews.com/tag/design">design</category>
 <category domain="http://www.webpronews.com/tag/email">Email</category>
 <category domain="http://www.webpronews.com/tag/transparent">transparent</category>
 <category domain="http://www.webpronews.com/tag/web">Web</category>
 <pubDate>Tue, 17 Nov 2009 14:56:21 -0500</pubDate>
 <dc:creator>Andy Beal </dc:creator>
 <guid isPermaLink="false">52518 at http://www.webpronews.com</guid>
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<item>
 <title>AOL and Time Warner Officially Splitting Up</title>
 <link>http://feedproxy.google.com/~r/WebpronewsBlogTalkRssFeed/~3/r_gwgPpnUR8/aol-and-time-warner-officially-splitting-up</link>
 <description>&lt;p&gt;Sometimes, what looks like it will be as tasty as chocolate and peanut butter, ends up tasting more like pickles and ice cream. Nothing matches that last culinary disaster better than the merger of AOL and Time Warner.&lt;img align="right" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/07/AOL-logo.jpg" alt="" /&gt;&lt;/p&gt;
&lt;p&gt;Well, on December 9th, that union will be no more.&lt;/p&gt;
&lt;p&gt;You can read &lt;a href="http://finance.yahoo.com/news/Time-Warner-Declares-Spinoff-bw-392336753.html/print;_ylt=AozOY5thmyWB7IV4dMhE.Mjjba9_;_ylu=X3oDMTBwNjZiaWw5BHBvcwMxBHNlYwN0b29scwRzbGsDcHJpbnQ-?x=0"&gt;the wordy Time Warner press release&lt;/a&gt;, but you&amp;rsquo;ll probably either fall asleep or your head will explode, before you reach the end. Instead, we&amp;rsquo;ll turn to trusty &lt;a href="http://www.reuters.com/article/marketsNews/idCNN1652354720091116?rpc=44"&gt;Reuters&lt;/a&gt; to translate the announcement into plain English:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Time Warner shareholders of record on Nov. 27 will receive an AOL stock dividend for every 11 shares of Time Warner common stock they hold&amp;hellip;Based on the closing price of Time Warner&amp;rsquo;s stock at $32.35 and its 1.17 billion outstanding shares, the ratio would effectively value AOL&amp;rsquo;s market capitalization at around $3.44 billion&amp;hellip;AOL common stock will begin trading on a &amp;lsquo;when-issued&amp;rsquo; basis on the New York stock Exchange on Nov. 24 and will start trading under the &amp;lsquo;AOL&amp;rsquo; symbol on Dec. 10.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Of course, it&amp;rsquo;s been almost 6 month months since Time Warner &lt;a href="http://www.marketingpilgrim.com/2009/05/time-warner-aol-spin-off.html"&gt;announced&lt;/a&gt; the AOL spin off, but now we finally get a date to watch. On December 9th, former Google exec and &lt;a href="http://www.marketingpilgrim.com/2009/07/aols-armstrong-logs-first-100-days.html"&gt;AOL CEO Tim Armstrong&lt;/a&gt;, will get to show us what he&amp;ndash;and AOL&amp;ndash;are made of!&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.marketingpilgrim.com/2009/11/things-that-should-never-go-together-pickles-ice-cream-time-warner-aol.html"&gt;Comments&lt;/a&gt;&lt;/p&gt;&lt;br /&gt;&lt;a href="http://aj.600z.com/aj/63590/0/cc?z=1"&gt;&lt;img src="http://aj.600z.com/aj/63590/0/vc?z=1&amp;dim=9392" width="500" height="75" border="0"&gt;&lt;/a&gt;&lt;div class="feedflare"&gt;
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&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/WebpronewsBlogTalkRssFeed/~4/r_gwgPpnUR8" height="1" width="1"/&gt;</description>
 <category domain="http://www.webpronews.com/tag/aol">AOL</category>
 <category domain="http://www.webpronews.com/tag/press">press</category>
 <category domain="http://www.webpronews.com/tag/release">release</category>
 <category domain="http://www.webpronews.com/tag/split">split</category>
 <category domain="http://www.webpronews.com/tag/time-warner">Time Warner</category>
 <pubDate>Tue, 17 Nov 2009 14:51:45 -0500</pubDate>
 <dc:creator>Andy Beal </dc:creator>
 <guid isPermaLink="false">52516 at http://www.webpronews.com</guid>
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<item>
 <title>Facebook Blocks Popular iLike App</title>
 <link>http://feedproxy.google.com/~r/WebpronewsBlogTalkRssFeed/~3/I_UTW4g1CAY/facebook-blocks-popular-ilike-app</link>
 <description>&lt;p&gt;Now that iLike owned by rival MySpace, Facebook is restricting some features of the iLike app on it pages. The move is bound to be unpopular with the 12 million users that have made iLike the #1 music app on Facebook. Over the last few days Facebook users who had installed the iLike app received this message:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p style="text-align: justify;"&gt;&lt;span style="font-size: 14px; font-family: Verdana;"&gt;&lt;a style="float: left;" href="http://www.hypebot.com/.a/6a00d83451b36c69e2012875accfa9970c-pi"&gt;&lt;img border="0" width="120" style="margin: 0px 5px 5px 0px;" src="http://www.hypebot.com/.a/6a00d83451b36c69e2012875accfa9970c-120wi" class="asset asset-image at-xid-6a00d83451b36c69e2012875accfa9970c" alt="image from www.csgsnyu.org" /&gt;&lt;/a&gt; &amp;quot;Due to upcoming Facebook changes, your Music data on Facebook won&amp;rsquo;t show on your profile and you&amp;rsquo;ll stop getting concert alerts. Take this step to save your music data&lt;/span&gt;.&amp;quot;&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p style="text-align: justify;"&gt;The restrictions stop users from adding music to the Facebook profile and receiving personalized concert alerts. iLike has responded by asking users for their email address to send concert alers directly.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Facebook's move against iLike is also a bi-product of what they called a wider&lt;/p&gt;
&lt;span&gt;campaign of &amp;quot;&lt;a target="_blank" href="http://blog.facebook.com/blog.php?post=166797817130"&gt;New Ways to Find and Engage with Your Favorite Applications&lt;/a&gt;&amp;quot;.&amp;nbsp; Obviously, new does not always mean better.&lt;/span&gt;
&lt;p&gt;&lt;a href="http://www.hypebot.com/hypebot/2009/11/faceboook-restricts-ilike-app.html?utm_source=feedburner&amp;amp;utm_medium=feed&amp;amp;utm_campaign=Feed%3A+typepad%2FDqMf+(hypebot)&amp;amp;utm_content=Google+Reader"&gt;Comments&lt;/a&gt;&lt;/p&gt;&lt;div class="feedflare"&gt;
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 <category domain="http://www.webpronews.com/tag/facebook">Facebook</category>
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 <category domain="http://www.webpronews.com/tag/update">Update</category>
 <pubDate>Tue, 17 Nov 2009 14:50:17 -0500</pubDate>
 <dc:creator>Bruce Houghton</dc:creator>
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<item>
 <title>Consumers State They're Willing To Pay A Little For Online News</title>
 <link>http://feedproxy.google.com/~r/WebpronewsBlogTalkRssFeed/~3/WKfscYG70jE/consumers-state-theyre-willing-to-pay-a-little-for-online-news</link>
 <description>&lt;p&gt;It seems like every month another news organization toys with the idea of charging for their content. But, we always rejoin, you&amp;rsquo;ll ultimately sacrifice your audience if you charge for news content. However, the Boston Consulting Group says that may not always be the case&amp;mdash;in fact, even &lt;a href="http://www.bcg.com/media/PressReleaseDetails.aspx?id=tcm:12-35297"&gt;Americans are willing to pay for online news&lt;/a&gt;.&lt;img align="right" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/06/pile-of-newspapers.jpg" alt="" /&gt;&lt;/p&gt;
&lt;p&gt;Well, sort of. The average amount an American was willing to pay for news was $3&amp;mdash;and not $3 a day, but $3 &lt;em&gt;a month&lt;/em&gt;. Not exactly the profits Rupert Murdoch dreams of, is it?&lt;/p&gt;
&lt;p&gt;The survey also found that people were more willing to pay for news that was:&lt;/p&gt;
&lt;blockquote&gt;
&lt;ul&gt;
    &lt;li&gt;Unique, such as local news (67 percent overall are interested; 72 percent of U.S. respondents) or specialized coverage (63 percent overall are interested; 73 percent of U.S. respondents)&lt;/li&gt;
    &lt;li&gt;Timely, such as a continual news alert service (54 percent overall are interested; 61 percent of U.S. respondents)&lt;/li&gt;
    &lt;li&gt;Conveniently accessible on a device of choice&lt;/li&gt;
&lt;/ul&gt;
&lt;/blockquote&gt;
&lt;p&gt;And good news for newspapers: &amp;ldquo;consumers are more likely to pay for online news provided by newspapers than by other media, such as television stations, Web sites, or online portals,&amp;rdquo; especially since these other media have so much free competition. Interestingly, while Americans were more likely to pay for sites that offered access to multiple papers, only national and local&amp;mdash;not major metropolitan-based papers&amp;mdash;have that level of appeal. (I&amp;rsquo;m not sure which category The New York Times and Washington Post fall into here.)&lt;/p&gt;
&lt;p&gt;Marc Vos, a Milan-based partner and leader of BCG&amp;rsquo;s media sector in Europe, tells newspapers that they &amp;ldquo;should be experimenting with paid online content. It will take trial and error to find what works.&amp;rdquo;&lt;/p&gt;
&lt;p&gt;The prospects aren&amp;rsquo;t so bleak everywhere. In addition to 1000 US respondents, the survey also looked at results in Germany, Australia, France, the UK, Spain, Italy, Norway, Finland. While Australians also wanted to pay only $3 (USD?) for their news, other countries saw higher rates. The &lt;a href="http://www.nytimes.com/2009/11/16/business/media/16paywall.html"&gt;New York Times&lt;/a&gt; said that this may be because Western Europe has more consolidated news offerings, where news in the US is a very fragmented industry.&lt;/p&gt;
&lt;p&gt;However, before Western European news sites get all excited, note that the highest amount on the survey, in Italy, was $7 a month.&lt;/p&gt;
&lt;p&gt;What do you think? What would you be willing to pay for news?&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.marketingpilgrim.com/2009/11/consumers-willing-to-pay-pennies-for-news.html"&gt;Comments&lt;/a&gt;&lt;/p&gt;&lt;div class="feedflare"&gt;
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 <category domain="http://www.webpronews.com/tag/consumer">Consumer</category>
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 <pubDate>Tue, 17 Nov 2009 14:47:33 -0500</pubDate>
 <dc:creator>Jordan McCollum</dc:creator>
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<item>
 <title>President Obama Admits To Never Using Twitter</title>
 <link>http://feedproxy.google.com/~r/WebpronewsBlogTalkRssFeed/~3/jBFbiVmzTx0/president-obama-admits-to-never-using-twitter</link>
 <description>&lt;p&gt;Social media is about community, right? Social media is about relationships, correct? What is required in a genuine relationship? People exchanging ideas and thoughts with each other and getting to know each other is how I look at it in an incredibly basic sense. At least that&amp;rsquo;s what I think. While social media is considered to be advancing our ability to connect with others it is still important to caution just how much we trust who is saying what. In other words, your relationship with many is more likely to be with a handler than the real person.&lt;img align="right" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/11/Obama-Twitter-Data-JP.jpg" alt="" /&gt;&lt;/p&gt;
&lt;p&gt;I realize this is nothing new and I am not setting the world on fire with this but I came across this post at &lt;a href="http://www.techcrunch.com/2009/11/15/president-obama-twitter/"&gt;TechCrunch&lt;/a&gt; and it certainly made me think a little. Barack Obama, the President of the United States admitted on his current trip to China that he has never used Twitter. Huh? Wasn&amp;rsquo;t his campaign the one that utilized social media like never before so his supporters could have a feeling that they were truly a part of history in a real sense?&lt;/p&gt;
&lt;p&gt;This is not a political discussion so if you are getting all &amp;ldquo;blue&amp;rdquo; or &amp;ldquo;red&amp;rdquo; state on me just go read something else. This is about someone who utilized a technology for some advantage in a very important situation then admitted that he never used the technology personally. I find that a little disturbing and we, as social media professionals and watchdogs, should have some opinion on this practice (not the person or anything else, just the practice). Oh and let&amp;rsquo;s put out &amp;lsquo;preemptive strike&amp;rsquo; on all of the &amp;ldquo;If you were stupid enough to think it was actually him tweeting comments &amp;hellip;&amp;hellip;&amp;hellip;..&amp;rdquo; People wanting to believe they are part of something genuine is not stupid. In fact, in this world it&amp;rsquo;s hard to find.&lt;/p&gt;
&lt;p&gt;MG Siegler reports&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;President Barack Obama has one of the most popular Twitter accounts with over 2.6 million followers. It should be no real surprise that most of the time it&amp;rsquo;s not him tweeting from it, instead its various people within the White House communication team that use the account to send out information. And now that he is the President, certainly there are some security concerns with him using something like Twitter. But, did you know that he&amp;rsquo;s actually never used Twitter at all?&lt;/p&gt;
&lt;p&gt;That revelation was made tonight during a Q&amp;amp;A session at a town hall event with Chinese youth that was held in Shanghai this evening (which was streamed live on the web). The President fielded a question about the restricted use of Twitter in China and he had this to say, &amp;ldquo;I have never used Twitter but I&amp;rsquo;m an advocate of technology and not restricting internet access.&amp;rdquo;&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Once again, I know it is silly to think that someone as busy as President Obama would have the time to knock out a tweet from time to time but if that&amp;rsquo;s the case (that he has NEVER used it) I really think it would have been more transparent to know this a little earlier. In fact, if I was one of the followers that felt like I was part of something bigger I would feel a little duped. To be transparent, I have not followed a politician (to my knowledge) on Twitter because I feel I get enough spin and rhetoric just being alive so I don&amp;rsquo;t to seek more from either side of the aisle.&lt;/p&gt;
&lt;p&gt;TechCrunch&amp;rsquo;s visual take says it all in an &amp;lsquo;update&amp;rsquo; to the President&amp;rsquo;s response to his Nobel Prize.&lt;/p&gt;
&lt;p&gt;&lt;img class="aligncenter size-full wp-image-14261" alt="Obama Twitter Screen Shot 2" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/11/Obama-Twitter-Screen-Shot-2.jpg" style="width: 379px; height: 197px;" /&gt;&lt;/p&gt;
&lt;p&gt;So who was / is actually updating this account with 2.7 million followers? I don&amp;rsquo;t know and probably never will. At this point, who really cares since we know that the President has never touched the account (although it is a Verified Account for Twitter which now means what?)&lt;/p&gt;
&lt;p&gt;What we need to be looking at as social media &amp;ldquo;insiders&amp;rdquo; is talking a great game about transparency and then allowing the medium to be questioned and eventually devalued because there is nothing that is real. Will social media just become a place for online actors and actresses to portray others? Will we a need SMAG (Social Media Actor&amp;rsquo;s Guild) card to tweet at some point? We are treading on some thin ice in these areas when we talk about accessibility but then only fake it. Maybe being genuine is just old fashioned and overrated?&lt;/p&gt;
&lt;p&gt;Maybe this is an emerging area of the online reputation monitoring and management industry which will require policies and actions on what to do when your social media persona is &amp;lsquo;found out&amp;rsquo;.&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.marketingpilgrim.com/2009/11/twitter-meet-the-president.html"&gt;Comments&lt;/a&gt;&lt;/p&gt;&lt;br /&gt;&lt;a href="http://aj.600z.com/aj/63590/0/cc?z=1"&gt;&lt;img src="http://aj.600z.com/aj/63590/0/vc?z=1&amp;dim=9392" width="500" height="75" border="0"&gt;&lt;/a&gt;&lt;div class="feedflare"&gt;
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 <category domain="http://www.webpronews.com/tag/twitter">Twitter</category>
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 <pubDate>Tue, 17 Nov 2009 14:44:26 -0500</pubDate>
 <dc:creator>Frank Reed</dc:creator>
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<item>
 <title>October Marked First Decline For Twitter Visitors In A Year</title>
 <link>http://feedproxy.google.com/~r/WebpronewsBlogTalkRssFeed/~3/zrtSLzIpu7g/october-marked-first-decline-for-twitter-visitors-in-a-year</link>
 <description>&lt;p&gt;Before you read any further just lean back and take a deep breath. You are about to enter the &amp;ldquo;Research Zone&amp;rdquo;. You know the place well. It&amp;rsquo;s where we give you shocking numbers that someone has come up with using their &amp;ldquo;methodology&amp;rdquo; and it is then used to create shocking headlines around the Internet for your reading enjoyment. It&amp;rsquo;s almost like having an informant who whispers something in your ear then you get to blab it all over the place and set the masses running. It&amp;rsquo;s fun!&lt;img align="right" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/06/Twitter-icon.jpg" alt="" /&gt;&lt;/p&gt;
&lt;p&gt;Today&amp;rsquo;s &amp;ldquo;OMG stat&amp;rdquo; is brought to you by &lt;a href="http://www.techcrunch.com/2009/11/12/trouble-at-twitter-u-s-visitors-down-8-percent-in-october/"&gt;comScore via TechCrunch&lt;/a&gt;. Apparently, Twitter had a rough October.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Ever since last summer, Twitter&amp;rsquo;s growth in the U.S. has been stalling. But in October, the number of people who visited Twitter.com from the U.S. actually declined for the first time by 8 percent month-over-month. Estimates released today by comScore put Twitter&amp;rsquo;s domestic unique visitors at 19.2 million, down from 20.9 million in September.&lt;/p&gt;
&lt;p&gt;On an annual basis, Twitter is still going gangbusters with 1,271 percent growth from 1.4 million visitors in October, 2008. And on a global basis, it still seems to be chugging away with 58.4 million visitors in September. But a hypergrowth company like Twitter cannot afford to slow down in its home market.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Things to consider:&lt;/p&gt;
&lt;ul&gt;
    &lt;li&gt;Evan Williams, Twitter&amp;rsquo;s CEO, has acknowledged the slowdown so there must be some validity to it. His hope is new features will help slow or stop this trend&lt;/li&gt;
    &lt;li&gt;These results do not measure those accessing Twitter via third party clients. Only Twitter knows how many actual accounts they have and which are showing activity. Of course, I challenge them to present a number of accounts that are real users and not spammers. What would the numbers look like then?&lt;/li&gt;
    &lt;li&gt;This could be a hiccup&lt;/li&gt;
    &lt;li&gt;Facebook is possibly cleaning their clock&lt;/li&gt;
    &lt;li&gt;US growth is one piece, albeit a very important one, to the grand Twitterscheme of things&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Here&amp;rsquo;s the pretty picture for you to look at wonder over.&lt;/p&gt;
&lt;p&gt;&lt;img class="aligncenter size-full wp-image-14231" alt="TwitterOct092" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/11/TwitterOct092.jpg" style="width: 384px; height: 231px;" /&gt;&lt;/p&gt;
&lt;p&gt;So what&amp;rsquo;s your take? Twitter &amp;ndash; thumbs up or thumbs down? Can adding new features attract more users or are they just tools that &amp;ldquo;preach to the choir&amp;rdquo; meaning only helping those already on board? Should anyone be worried about this?&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.marketingpilgrim.com/2009/11/us-twitter-visitors-down-in-october-sound-the-alarm.html"&gt;Comments&lt;/a&gt;&lt;/p&gt;&lt;div class="feedflare"&gt;
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 <category domain="http://www.webpronews.com/tag/first">first</category>
 <category domain="http://www.webpronews.com/tag/graph">graph</category>
 <category domain="http://www.webpronews.com/tag/visitors">Visitors</category>
 <category domain="http://www.webpronews.com/tag/year">year</category>
 <pubDate>Fri, 13 Nov 2009 13:32:53 -0500</pubDate>
 <dc:creator>Frank Reed</dc:creator>
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<item>
 <title>Products/Brands Atop Blogger's Most Discussed Topics</title>
 <link>http://feedproxy.google.com/~r/WebpronewsBlogTalkRssFeed/~3/5ummEo86XYU/productsbrands-atop-bloggers-most-discussed-topics</link>
 <description>&lt;p&gt;According to Technorati&amp;rsquo;s 2009 &lt;a href="http://technorati.com/blogging/feature/state-of-the-blogosphere-2009/"&gt;State of the Blogosphere report&lt;/a&gt;, 70% of bloggers talk about products or brands on their blogs, &lt;a href="http://www.emarketer.com/Article.aspx?R=1007366"&gt;eMarketer reports&lt;/a&gt;. And obviously some of these mentions would be prompted by free sample products, etc.&amp;mdash;a practice popular enough to draw the notice of the FTC, which now requires disclosure on such review products.&lt;/p&gt;
&lt;p&gt;Interestingly, corporate bloggers were least likely to blog about brands and products (lawsuit anyone?), and hobbyist bloggers were second least likely. Technorati defined hobbyist bloggers as those that blog for fun. They don&amp;rsquo;t make money (and only some of them want to, which I think is awesome). Instead of brands and products, they mostly share &amp;ldquo;personal musings&amp;rdquo; (53% of hobbyists), and 76% blog to speak their minds. 72% of bloggers fell into this category.&lt;/p&gt;
&lt;p&gt;&lt;img height="291" width="327" class="aligncenter size-full wp-image-14114" title="technorati brands" alt="technorati brands" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/11/technorati-brands.gif" /&gt;&lt;/p&gt;
&lt;p&gt;&amp;ldquo;Part-timers&amp;rdquo; were most likely to mention brands and products. They blog to supplement their main income. 15% of respondents, most part-timers blog to share their expertise or attract new clients.&lt;/p&gt;
&lt;p&gt;&amp;ldquo;Self-employed&amp;rdquo; bloggers, 9% of the survey respondents, blog full time for their own company or organization. (Corporate bloggers, 4%, blog for someone else&amp;rsquo;s company/organization&amp;mdash;including their employer.)&lt;/p&gt;
&lt;p&gt;Despite the focus on products and brands, bloggers felt that the free goodies weren&amp;rsquo;t the most important benefits from their blogs&amp;mdash;gaining visibility (individually or for their business) and bringing in new business were the top two benefits cited by bloggers surveyed.&lt;/p&gt;
&lt;p&gt;&lt;img height="460" width="327" class="aligncenter size-full wp-image-14113" title="technorati benefits" alt="technorati benefits" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/11/technorati-benefits.gif" /&gt;&lt;/p&gt;
&lt;p&gt;What do you think? Do you blog about brands? What benefits have you seen from blogging? Which group do you fall into?&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.marketingpilgrim.com/2009/11/most-bloggers-discuss-productsbrands.html"&gt;Comments&lt;/a&gt;&lt;/p&gt;&lt;div class="feedflare"&gt;
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 <category domain="http://www.webpronews.com/tag/blog">blog</category>
 <category domain="http://www.webpronews.com/tag/blogger">blogger</category>
 <category domain="http://www.webpronews.com/tag/blogosphere">Blogosphere</category>
 <category domain="http://www.webpronews.com/tag/brand">Brand</category>
 <category domain="http://www.webpronews.com/tag/discuss">discuss</category>
 <category domain="http://www.webpronews.com/tag/product">Product</category>
 <category domain="http://www.webpronews.com/tag/topic">topic</category>
 <pubDate>Mon, 09 Nov 2009 14:03:17 -0500</pubDate>
 <dc:creator>Jordan McCollum</dc:creator>
 <guid isPermaLink="false">52412 at http://www.webpronews.com</guid>
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<item>
 <title>Twitter Squatters Have Brands Upset At Twitter</title>
 <link>http://feedproxy.google.com/~r/WebpronewsBlogTalkRssFeed/~3/CbcIGXaFrtw/twitter-squatters-have-brands-upset-at-twitter</link>
 <description>&lt;p&gt;If you were the folks at Twitter and you are talking about offering commercial level services that are going to eventually generate the mythical revenue that everyone is yapping about wouldn&amp;rsquo;t hate to hear about enterprise unrest among the ranks? The issue of Twitter account squatting is nothing new. There has also been little mention of it in the news as of late. I actually made the mistake to think that maybe Twitter took control and really started to crack down on the practice.&lt;img align="right" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/06/Twitter-icon.jpg" alt="" /&gt;&lt;/p&gt;
&lt;p&gt;Apparently not. &lt;a href="http://adage.com/digital/article?article_id=140377"&gt;AdAge is  reporting&lt;/a&gt; that Twitter is in the process of ticking off more than a few of the hands that might feed them in the future. Of course, Twitter may now be in the position to tell anyone, paying now or possibly later, for their services that they will just have to wait until Twitter is good and ready. While the argument exists that they are truly that powerful it would be a shame that if they used that power as an excuse to ignore the needs of corporate clients.&lt;/p&gt;
&lt;p&gt;AdAge reports&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;On Twitter&amp;rsquo;s @Hyundai page, there is a collection of 140-character blasts in English and Korean about oysters, cellphones and the Yankees. Clicking on a profile photo reveals a collage of scantily clad ladies bearing cleavage and more, and a caption saying, &amp;ldquo;Have a Lustful Day.&amp;rdquo;&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;This kind of stuff leaves the folks at Hyundai Motor America less than thrilled&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;After having contacted the social-media site&amp;rsquo;s headquarters repeatedly to evict the squatter without success, the frustrated automaker has gone so far as to contemplate legal action. &amp;ldquo;They simply haven&amp;rsquo;t responded to requests,&amp;rdquo; said Chris Hosford, VP-corporate communications at Hyundai Motor America. &amp;ldquo;Our brand name is extremely important to us. &amp;hellip; We&amp;rsquo;re very disappointed that Twitter has shown no interest in protecting brand names.&amp;rdquo; Unable to use the handle, the company has resorted to sending out official company tweets from @HyundaiNews.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Ughh. The L word. No not that one you sick person but L for &amp;ldquo;legal&amp;rdquo;. Last thing any start up needs is the fun and games of legal issues to get in the way of putting together a better service and offering.&lt;/p&gt;
&lt;p&gt;The article talks in greater detail about how celebrities have been afforded special badges but the corporate side of the ledger (you remember, the one that could make money) is left to fend for themselves for now. &lt;a href="http://twitter.zendesk.com/forums/26257/entries/18370"&gt;Twitter&amp;rsquo;s policies&lt;/a&gt; are there but there is no guarantee of remedy in a timely fashion so some companies are left to get creative. Of course, one could argue that a big brand being late to the game and not securing these names years ago is on the company. There are two sides to every coin, after all.&lt;/p&gt;
&lt;p&gt;So what is Twitter doing, if anything?&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Twitter&amp;rsquo;s head of commercial products, Anamitra Banerji, said, &amp;ldquo;We understand brands&amp;rsquo; frustration when it comes to account verification. We are working on ways to make the process easier and faster &amp;hellip;. Given the volume of requests we receive, sometimes it might take a little while to close requests but we are trying to improve that too.&amp;rdquo; The social-media service, he said, is &amp;ldquo;[working] with business owners extensively to ensure that they own their trademarks/brand names on Twitter as our terms of service doesn&amp;rsquo;t allow name-squatting or impersonation.&amp;rdquo;&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Ahh yes. The old volume of requests complaint. That one might have worked when Twitter was the little start up that could but the &lt;a href="http://www.marketingpilgrim.com/2009/09/twitter-about-to-get-mo-money.html"&gt;recent influx of investmen&lt;/a&gt;t takes the air right out of that argument. HIRE SOME PEOPLE, TWITTER!&lt;/p&gt;
&lt;p&gt;So it&amp;rsquo;s interesting to see that not everyone is bent out of shape on this issue&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Not all marketers are ruffled, though. Pfizer doesn&amp;rsquo;t own the handle @Pfizer, and a mystery tweeter is regularity tweeting updates about the company. Ray Kerins, VP-worldwide communications at Pfizer, told Ad Age that the company isn&amp;rsquo;t planning to take any action. &amp;ldquo;We are obviously watching any site that discusses our company or our products,&amp;rdquo; Mr. Kerins said. &amp;ldquo;We&amp;rsquo;re going to continue to watch. These social communities are actually very self-policing.&amp;rdquo;&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Wow, now there is either great confidence in the ability of people to keep the street clean or a level of naivet&amp;eacute; that will end up badly when the next brand firestorm comes up for Pfizer and the fake account is at the center of it. Maybe the folks who make Viagra are suffering from one of those side effects than impair judgment. Just a thought.&lt;/p&gt;
&lt;p&gt;What&amp;rsquo;s your experience with getting Twitter to help in these situations? Should Twitter care? Happy Monday Pilgrims, let&amp;rsquo;s hear it!&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.marketingpilgrim.com/2009/11/twitter-and-some-brands-not-getting-along.html"&gt;Comments&lt;/a&gt;&lt;/p&gt;&lt;br /&gt;&lt;a href="http://aj.600z.com/aj/63590/0/cc?z=1"&gt;&lt;img src="http://aj.600z.com/aj/63590/0/vc?z=1&amp;dim=9392" width="500" height="75" border="0"&gt;&lt;/a&gt;&lt;div class="feedflare"&gt;
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&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/WebpronewsBlogTalkRssFeed/~4/CbcIGXaFrtw" height="1" width="1"/&gt;</description>
 <category domain="http://www.webpronews.com/tag/twitter">Twitter</category>
 <category domain="http://www.webpronews.com/tag/abuse">Abuse</category>
 <category domain="http://www.webpronews.com/tag/hyundai">Hyundai</category>
 <category domain="http://www.webpronews.com/tag/report">report</category>
 <category domain="http://www.webpronews.com/tag/sell">sell</category>
 <category domain="http://www.webpronews.com/tag/squat">squat</category>
 <pubDate>Mon, 09 Nov 2009 13:59:08 -0500</pubDate>
 <dc:creator>Frank Reed</dc:creator>
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<item>
 <title>Social Networking Donation Cause Leaves MySpace For Facebook</title>
 <link>http://feedproxy.google.com/~r/WebpronewsBlogTalkRssFeed/~3/zrgwgVd8diA/social-networking-donation-cause-leaves-myspace-for-facebook</link>
 <description>&lt;p&gt;Causes is a social networking donation platform that uses &lt;a href="http://www.myspace.com/causesapp"&gt;MySpace&lt;/a&gt; so that people can raise money for causes or issues that they believe in. Generally these kinds of activities help provide a community around issues like Breast Cancer, or stop smoking, or other issues that are part of our daily life. Causes is an excellent application that makes the process of raising and donating money for a specific cause very easy and embeddable into someone&amp;rsquo;s MySpace page.&lt;img align="right" src="http://upload.wikimedia.org/wikipedia/commons/thumb/0/06/Facebook.svg/266px-Facebook.svg.png" alt="" /&gt;&lt;/p&gt;
&lt;p&gt;Last night according to &lt;a href="http://www.readwriteweb.com/archives/causes_on_myspace.php"&gt;ReadWriteWeb &lt;/a&gt;and &lt;a href="http://www.ssireview.org/opinion/entry/causes_causing_a_stir_for_social_impact/"&gt;Stanford Social Innovation Review&lt;/a&gt;, Causes has sent an e-mail out to all their MySpace members stating that they will be moving over to Facebook and no longer supporting MySpace. I do not see why they could not do both, but apparently Causes does not want to support both platforms. From a business viewpoint &amp;ndash; Causes would be very smart to provide support for both platforms; everyone needs a simple easy way to donate to the cause they believe in.&lt;/p&gt;
&lt;p&gt;Stanford Social Innovation Review though also brings up the specter of money, in that it is well known that Facebook caters to a richer clientele than MySpace. Going out to &lt;a href="http://www.quantcast.com/"&gt;Quanticast &lt;/a&gt;&amp;ndash; the demographics for MySpace and Facebook makes this a compelling argument.&lt;/p&gt;
&lt;p&gt;MySpace Demographics:&lt;/p&gt;
&lt;p&gt;&lt;iframe height="160" frameborder="0" width="409" scrolling="no" marginwidth="0" marginheight="0" src="http://www.quantcast.com/profile/embed?img=http%3A//www.quantcast.com/profile/demographicGraphAll%3Fwunit%3Dwd%253Acom.myspace%26cols%3D2&amp;amp;w=509&amp;amp;h=260&amp;amp;showDeleteButtons=false&amp;amp;wunit=Charts.Summary.Demographics."&gt;&lt;/iframe&gt;&lt;/p&gt;
&lt;p&gt;Facebook Demographics:&lt;/p&gt;
&lt;p&gt;&lt;iframe height="160" frameborder="0" width="409" scrolling="no" marginwidth="0" marginheight="0" src="http://www.quantcast.com/profile/embed?img=http%3A//www.quantcast.com/profile/demographicGraphAll%3Fwunit%3Dwd%253Acom.facebook%26cols%3D2&amp;amp;w=509&amp;amp;h=260&amp;amp;showDeleteButtons=false&amp;amp;wunit=Charts.Summary.Demographics."&gt;&lt;/iframe&gt;&lt;/p&gt;
&lt;p&gt;What is interesting about the Quanticast information is on the right side data pane where people who are likely to visit Facebook, Causes shows up as the number one entry in the likely to visit category.&lt;/p&gt;
&lt;p&gt;&lt;a href="http://techwag.com/wp-content/uploads/2009/11/causeslikeytovisit.JPG"&gt;&lt;img height="322" border="0" width="286" src="http://techwag.com/wp-content/uploads/2009/11/causeslikeytovisit.JPG" alt="causeslikeytovisit" title="causeslikeytovisit" class="aligncenter size-full wp-image-2194" /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Where on the likely to visit column causes does not even show up.&lt;/p&gt;
&lt;p&gt;&lt;a href="http://techwag.com/wp-content/uploads/2009/11/myspacelikelytovisit.JPG"&gt;&lt;img height="321" border="0" width="291" src="http://techwag.com/wp-content/uploads/2009/11/myspacelikelytovisit.JPG" alt="myspacelikelytovisit" title="myspacelikelytovisit" class="aligncenter size-full wp-image-2195" /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Demographics are also telling &amp;ndash; people are much less likely to be college educated on MySpace, meaning they just simply do not make a lot of money. However, some &lt;a href="http://psp.sagepub.com/cgi/content/abstract/28/10/1342"&gt;research points out that poor people donate more overall money&lt;/a&gt; to causes that influence &lt;strong&gt;their groups &lt;/strong&gt; or &lt;strong&gt;their interest groups&lt;/strong&gt; than rich people do. The problem also might be in the micropayments processing side; small amounts of money usually are quickly degraded by mounting fees from payment processors, handling, and movement than larger payments, which is a definite possibility and, one of the drawbacks to the micropayment system.&lt;/p&gt;
&lt;p&gt;What is sad though is that rather than supporting both platforms, which is just good business, Causes has decided to abandon MySpace in favor of Facebook. Regardless of the reason, from a business viewpoint you don&amp;rsquo;t abandon a channel until it stops being profitable, if Causes believes that MySpace is no longer profitable, then there is more here about the internal workings and visitor counts of MySpace than we generally have discussed in the blogging world, let alone the press.&lt;/p&gt;
&lt;p&gt;Causes definitely needs to post a statement on their blog, so we know what the reason is, rather than speculating as to what the reasons are.&lt;/p&gt;
&lt;p&gt;&lt;a href="http://techwag.com/index.php/2009/11/06/causes-leaves-myspace-this-is-interesting/"&gt;Comments&lt;/a&gt;&lt;/p&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?a=zrgwgVd8diA:lFC-XLOA42k:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?a=zrgwgVd8diA:lFC-XLOA42k:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?a=zrgwgVd8diA:lFC-XLOA42k:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?i=zrgwgVd8diA:lFC-XLOA42k:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?a=zrgwgVd8diA:lFC-XLOA42k:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/WebpronewsBlogTalkRssFeed/~4/zrgwgVd8diA" height="1" width="1"/&gt;</description>
 <category domain="http://www.webpronews.com/tag/facebook">Facebook</category>
 <category domain="http://www.webpronews.com/tag/causes">Causes</category>
 <category domain="http://www.webpronews.com/tag/donate">donate</category>
 <category domain="http://www.webpronews.com/tag/myspace">MySpace</category>
 <category domain="http://www.webpronews.com/tag/networking">networking</category>
 <category domain="http://www.webpronews.com/tag/social">social</category>
 <pubDate>Fri, 06 Nov 2009 11:32:19 -0500</pubDate>
 <dc:creator>Dan Morrill</dc:creator>
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<item>
 <title>Twitter Implementing Retweets On A Small Scale</title>
 <link>http://feedproxy.google.com/~r/WebpronewsBlogTalkRssFeed/~3/d4B7VDUBrc8/twitter-implementing-retweets-on-a-small-scale</link>
 <description>&lt;p&gt;Remember Twitter&amp;rsquo;s &lt;a href="http://www.marketingpilgrim.com/2009/08/will-you-like-twitters-plans-to-make-retweeting-an-official-feature.html"&gt;plans&lt;/a&gt; to make &amp;ldquo;retweeting&amp;rdquo; an official function?&lt;/p&gt;
&lt;p&gt;Sure you do, the mock-ups looked like this:&lt;/p&gt;
&lt;p style="text-align: center;"&gt;&lt;img alt="" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/08/Picture-15.png" class="aligncenter" style="width: 375px; height: 335px;" /&gt;&lt;/p&gt;
&lt;p&gt;Well, Twitter just &lt;a href="http://blog.twitter.com/2009/11/retweet-limited-rollout.html"&gt;announced&lt;/a&gt; the following:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;We&amp;rsquo;ve just activated a feature called retweet on a very small percentage of accounts in order to see how it works in the wild. Retweet is a button that makes forwarding a particularly interesting tweet to all your followers very easy. In turn, we hope interesting, newsworthy, or even just plain funny information will spread quickly through the network making its way efficiently to the people who want or need to know.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;So keep your eyes peeled, because you might be one of the lucky ones!&lt;/p&gt;
&lt;p&gt;PS. If you&amp;rsquo;re not seeing the retweet option, Twitter has a consolation prize for you. &lt;a href="http://blog.twitter.com/2009/11/get-to-point-twitter-trends.html"&gt;It&amp;rsquo;s cleaning up the spam in trending topics&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.marketingpilgrim.com/2009/11/twitter-rolling-out-retweets-rolling-over-trends-spam.html"&gt;Comments&lt;/a&gt;&lt;/p&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?a=d4B7VDUBrc8:iB5C5PGKcXM:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?a=d4B7VDUBrc8:iB5C5PGKcXM:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?a=d4B7VDUBrc8:iB5C5PGKcXM:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?i=d4B7VDUBrc8:iB5C5PGKcXM:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?a=d4B7VDUBrc8:iB5C5PGKcXM:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/WebpronewsBlogTalkRssFeed/~4/d4B7VDUBrc8" height="1" width="1"/&gt;</description>
 <category domain="http://www.webpronews.com/tag/twitter">Twitter</category>
 <category domain="http://www.webpronews.com/tag/function">function</category>
 <category domain="http://www.webpronews.com/tag/retweet">retweet</category>
 <category domain="http://www.webpronews.com/tag/scale">scale</category>
 <category domain="http://www.webpronews.com/tag/small">small</category>
 <category domain="http://www.webpronews.com/tag/tweet">Tweet</category>
 <pubDate>Fri, 06 Nov 2009 10:50:46 -0500</pubDate>
 <dc:creator>Andy Beal </dc:creator>
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<item>
 <title>Newsday Writer Leaves Due To 'Pay For Access' Decision</title>
 <link>http://feedproxy.google.com/~r/WebpronewsBlogTalkRssFeed/~3/Ybt-bT4ia14/newsday-writer-leaves-due-to-pay-for-access-decision</link>
 <description>&lt;p&gt;Here&amp;rsquo;s an interesting twist on the &amp;lsquo;pay for access to conten&amp;rsquo;t dilemma that faces the newspaper industry these days. Newspapers who do this may actually lose a writer or two! While it&amp;rsquo;s not likely that staffers at any newspaper are looking to just walk out the door to another job because there really aren&amp;rsquo;t any but you may get some that are going to walk n principle.&lt;img align="right" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/11/Newsday.jpg" alt="" /&gt;&lt;/p&gt;
&lt;p&gt;A case in point is what happened at New York Newsday. The &lt;a href="http://www.nytimes.com/2009/11/02/business/media/02elderly.html?ref=media"&gt;New York Times reports&lt;/a&gt;&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Customers of Cablevision, the cable and Internet provider that owns Newsday, and people who subscribe to Newsday in print will still be able to browse Newsday.com unfettered. But Newsday recently announced that everyone else will have to pay $5 a week to see much of the site, making it one of the few newspapers in the country to take such a plunge.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;As a result of this announcement long time columnist Saul Friedman threw in the pen, so to speak, and walked.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;In an interview, Mr. Friedman said, &amp;ldquo;My column has been popular around the country, but now it was really going to be impossible for people outside Long Island to read it.&amp;rdquo; That includes him; living outside Washington, he is not a subscriber to Newsday or Cablevision.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;This sounds like a real bold move I know but now the cynic in me (which I love and hate all at once) has to take into account the fact that Mr. Friedman is 80 years old. Not exactly the prime of his career but he could go on writing for many, many, many more years (and I sincerely hope he does). While this is noble it&amp;rsquo;s not the same as if some newspaper industry giant walked away from a central job at a huge paper to make the point. Once again, I am not trying to minimize what Mr. Friedman is saying but I am trying to see this in context.&lt;/p&gt;
&lt;p&gt;I&amp;rsquo;m actually more interested in how many people are willing to spend the $5 a week for the paper online? If they are not sacrificing their current subscribers and most of the New York region is a Cablevision subscriber is Newsday really doing anything here other than trying to make a few bucks? There are quite a few folks who have left the New York area for other areas of the country but most don&amp;rsquo;t check back on the local media but occasionally (I am one of those). If I had to pay $5 a week for it I would go without it for sure because it is for fun and not a necessity.&lt;/p&gt;
&lt;p&gt;If you have moved from somewhere would you pay for access to the local media to keep up? All of you transplants from Chicago, LA, Philly etc do you care that much about what happens &amp;lsquo;back home&amp;rsquo;?&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.marketingpilgrim.com/2009/11/newsday-charges-and-columnist-walks.html"&gt;Comments&lt;/a&gt;&lt;/p&gt;&lt;br /&gt;&lt;a href="http://aj.600z.com/aj/63590/0/cc?z=1"&gt;&lt;img src="http://aj.600z.com/aj/63590/0/vc?z=1&amp;dim=9392" width="500" height="75" border="0"&gt;&lt;/a&gt;&lt;div class="feedflare"&gt;
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 <category domain="http://www.webpronews.com/tag/content">content</category>
 <category domain="http://www.webpronews.com/tag/job">job</category>
 <category domain="http://www.webpronews.com/tag/leave">leave</category>
 <category domain="http://www.webpronews.com/tag/newday">Newday</category>
 <category domain="http://www.webpronews.com/tag/paid">paid</category>
 <category domain="http://www.webpronews.com/tag/quit">quit</category>
 <category domain="http://www.webpronews.com/tag/writer">writer</category>
 <pubDate>Mon, 02 Nov 2009 15:37:06 -0500</pubDate>
 <dc:creator>Frank Reed</dc:creator>
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<item>
 <title>StumbleUpon Integrating More Social Aspects Into Redesign</title>
 <link>http://feedproxy.google.com/~r/WebpronewsBlogTalkRssFeed/~3/gHpRyZlDg2M/stumbleupon-integrating-more-social-aspects-into-redesign</link>
 <description>&lt;p&gt;Earlier this month, StumbleUpon started showcasing their new homepage design, when they touted their &lt;a href="http://www.marketingpilgrim.com/2009/10/stumbleupon-now-were-social-search-like-google-twitter.html"&gt;&amp;ldquo;Google + Twitter&amp;rdquo; social search&lt;/a&gt;. Now they&amp;rsquo;ve gone through the rest of the site to make it more consistent (less customizable), easy to understand and streamlined.&lt;img align="right" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/04/stumbleupon_collage-300x300-150x150.jpg" alt="" /&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.readwriteweb.com/archives/stumbleupon_redesign.php"&gt;Read Write Web&lt;/a&gt; reports:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;The new interface is streamlined and more social with an updated relationship system. A focus on consistency (e.g., limiting user control of visual elements) and removal of clutter (e.g., presenting tags in a drop-down menu rather than a cloud) characterize the design changes made. Also, a few tweaks to group sharing were made to help reduce share-spam.&lt;/p&gt;
&lt;p&gt;The most significant UX changes have occur[r]ed in the way friendships and subscriptions work on the site.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Now, your friends are you &amp;ldquo;Mutual Subscribers,&amp;rdquo; which makes the relationship a little clearer. They&amp;rsquo;re the people users can share pages with directly from the toolbar.&lt;/p&gt;
&lt;p&gt;However, the redesign is largely changes like those&amp;mdash;clarifying various site functions, streamlining the design, making things easier for users. The homepage, same as the beta featured earlier this month, highlights recent activity from Mutual Subscribers&amp;mdash;but doesn&amp;rsquo;t place a big emphasis on the social search aspect they were talking about earlier this month.&lt;/p&gt;
&lt;p&gt;So is StumbleUpon shying away from that? Or are they worried that their core user base was confused? I know I was a little worried when I first hear the social search news&amp;mdash;even though I&amp;rsquo;m now an infrequent Stumbler, I didn&amp;rsquo;t want to lose that original &amp;ldquo;discovery engine,&amp;rdquo; even if it would be for a working social search model. However, the actual stumbling part of the service would remain&amp;mdash;and maybe this is just to remind and reassure their users of that.&lt;/p&gt;
&lt;p&gt;But it still seems like they haven&amp;rsquo;t really played up the social search aspect enough. While I remain highly skeptical of social search, it&amp;rsquo;s one of those brass rings for mainstream search engines&amp;mdash;like Google, which announced &lt;a href="http://www.marketingpilgrim.com/2009/10/google-rolling-out-social-search-in-labs.html"&gt;Social Search in Labs&lt;/a&gt;, using sites that your Google contacts have viewed, as well as sites you&amp;rsquo;ve seen before in your Web History, Google Reader and associated Google services.&lt;/p&gt;
&lt;p&gt;However, with StumbleUpon&amp;rsquo;s more targeted &amp;ldquo;Mutual Subscribers&amp;rdquo; option, you have the ability to control what friends you&amp;rsquo;re getting information from, instead of results from everyone you&amp;rsquo;ve ever emailed.&lt;/p&gt;
&lt;p&gt;What do you think? Does StumbleUpon have a better chance of getting social search right? Is it shying away from that&amp;mdash;and should it, now that Google&amp;rsquo;s officially thrown its hat into the ring?&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.marketingpilgrim.com/2009/10/stumbleupon-updates-design-again-abandoning-social-search.html"&gt;Comments&lt;/a&gt;&lt;/p&gt;&lt;div class="feedflare"&gt;
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 <category domain="http://www.webpronews.com/tag/design">design</category>
 <category domain="http://www.webpronews.com/tag/media">media</category>
 <category domain="http://www.webpronews.com/tag/redesign">Redesign</category>
 <category domain="http://www.webpronews.com/tag/social">social</category>
 <category domain="http://www.webpronews.com/tag/stumbleupon">StumbleUpon</category>
 <pubDate>Fri, 30 Oct 2009 10:26:52 -0400</pubDate>
 <dc:creator>Jordan McCollum</dc:creator>
 <guid isPermaLink="false">52322 at http://www.webpronews.com</guid>
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<item>
 <title>NFL Player's Tweet Is Going To Cost Him $600,000</title>
 <link>http://feedproxy.google.com/~r/WebpronewsBlogTalkRssFeed/~3/VqCZBwvUQb4/nfl-players-tweet-is-going-to-cost-him-600000</link>
 <description>&lt;p&gt;You&amp;rsquo;re already careful about what you say on Twitter, right?&lt;img align="right" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/10/200px-Larry_Johnson_KC_Chiefs.jpg" style="width: 128px; height: 136px;" alt="" /&gt;&lt;/p&gt;
&lt;p&gt;I mean, you read my advice on reputation management, so you know not to go around tweeting defamatory tweets in the name of &amp;quot;fun.&amp;quot;&lt;/p&gt;
&lt;p&gt;Right?&lt;/p&gt;
&lt;p&gt;Good, then I never have to worry about you getting in as much trouble as Larry Johnson of the Kansas City Chiefs. What did he do? Er, only threw out some gay slurs on Twitter&amp;ndash;costing him &lt;a href="http://sports.espn.go.com/nfl/news/story?id=4603752"&gt;a one-game suspension&lt;/a&gt; and about $600,000 in lost earnings!&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Agent Peter Schaffer said the game check and other lost revenue would amount to about a penalty of about $600,000 for the former two-time Pro Bowl player&amp;hellip;Coach Todd Haley and first-year general manager Scott Pioli have repeatedly said they are trying to build a new culture and a new attitude for a struggling franchise, which has sunk to the bottom of the NFL and that disloyalty will not be tolerated.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;&lt;a href="http://mashable.com/2009/10/28/larry-johnson-gay-slur-twitter/"&gt;Mashable&lt;/a&gt; has the offending tweets&amp;ndash;in case you&amp;rsquo;re interested.&lt;/p&gt;
&lt;p&gt;I&amp;rsquo;ve seen much worse thrown around on Twitter, but this should be (yet another) warning that just because there are few rules in social media, you shouldn&amp;rsquo;t be reckless with your words.&lt;/p&gt;
&lt;p&gt;The next time you go to tweet something ugly, ask yourself if your boss would be mad if he saw your comments? Would your mom be disappointed in you? If the answer is yes, think twice about posting.&lt;/p&gt;
&lt;p&gt;Your penalty may not be $600,000, but you could get fired&amp;ndash;or worse, a stern talking-to from your mom!&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.marketingpilgrim.com/2009/10/defamatory-tweet-costs-nfl-player-600000.html"&gt;Comments&lt;/a&gt;&lt;/p&gt;&lt;div class="feedflare"&gt;
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 <category domain="http://www.webpronews.com/tag/twitter">Twitter</category>
 <category domain="http://www.webpronews.com/tag/chief">Chief</category>
 <category domain="http://www.webpronews.com/tag/kansas-city">Kansas City</category>
 <category domain="http://www.webpronews.com/tag/larry-johnson">Larry Johnson</category>
 <category domain="http://www.webpronews.com/tag/nfl">NFL</category>
 <category domain="http://www.webpronews.com/tag/tweet">Tweet</category>
 <pubDate>Thu, 29 Oct 2009 13:12:09 -0400</pubDate>
 <dc:creator>Andy Beal </dc:creator>
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<item>
 <title>The Rising Problems of Facebook Reconnect</title>
 <link>http://feedproxy.google.com/~r/WebpronewsBlogTalkRssFeed/~3/slnn8JZkXcM/the-rising-problems-of-facebook-reconnect</link>
 <description>&lt;p&gt;With Halloween looming in the very near future one wonders if the &amp;lsquo;reconnect&amp;rsquo; feature&amp;rsquo;s algorithm doesn&amp;rsquo;t have a little bit of &amp;lsquo;All Hallow&amp;rsquo;s Eve&amp;rsquo; mischief in it or is programmed for the macabre. Either way it is managing to upset more than a few Facebook users with suggestions that border on the, well, bizarre.&lt;img align="right" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/10/JOL.jpg" alt="" /&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href="http://mashable.com/2009/10/25/facebook-reconnect/"&gt;Mashable shares with us&lt;/a&gt; some of the experiences that have been reported as a result of the Facebook &amp;lsquo;improvement&amp;rsquo;.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Unfortunately Facebook&amp;rsquo;s algorithms can&amp;rsquo;t account for some less desirable scenarios: according to Twitter reports, the site is recommending that users reconnect with ex-girlfriends and ex-boyfriends. It&amp;rsquo;s recommending they reconnect with their (current) husband or wife. It&amp;rsquo;s even advising people to reconnect with friends who have died, causing obvious distress. These aren&amp;rsquo;t isolated cases: there are scores of Twitter reports of these issues.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Ouch. I am sure that Facebook will explain this away as some kind of innocent mistake but there are some larger considerations here. As we rush forward to more and more with social media there appears to be less concern about testing. Just put something out there and if it is broken then slap a &amp;lsquo;beta&amp;rsquo; label on it or do something to explain it away. It appears that social media is more like sales than I ever imagined since asking for forgiveness trumps asking for permission by a country mile.&lt;/p&gt;
&lt;p&gt;Here are a few examples of reactions to the service and its apparent lack of couth.&lt;/p&gt;
&lt;p&gt;&lt;img class="aligncenter size-full wp-image-13827" alt="Facebook Reconnect 2 JPEG" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/10/Facebook-Reconnect-2-JPEG.jpg" style="width: 329px; height: 224px;" /&gt;&lt;/p&gt;
&lt;p&gt;So do you have any unfortunate reconnect stories to share? Is it possible as well that there are just Facebook haters that are telling these stories just to create a stir? Of course it is! Trick or treat!&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.marketingpilgrim.com/2009/10/is-facebooks-reconnect-a-trick-or-a-treat.html"&gt;Comments&lt;/a&gt;&lt;/p&gt;&lt;br /&gt;&lt;a href="http://aj.600z.com/aj/63590/0/cc?z=1"&gt;&lt;img src="http://aj.600z.com/aj/63590/0/vc?z=1&amp;dim=9392" width="500" height="75" border="0"&gt;&lt;/a&gt;&lt;div class="feedflare"&gt;
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&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/WebpronewsBlogTalkRssFeed/~4/slnn8JZkXcM" height="1" width="1"/&gt;</description>
 <category domain="http://www.webpronews.com/tag/facebook">Facebook</category>
 <category domain="http://www.webpronews.com/tag/problem">problem</category>
 <category domain="http://www.webpronews.com/tag/reconnect">Reconnect</category>
 <category domain="http://www.webpronews.com/tag/rising">rising</category>
 <category domain="http://www.webpronews.com/tag/update">Update</category>
 <pubDate>Mon, 26 Oct 2009 15:51:37 -0400</pubDate>
 <dc:creator>Frank Reed</dc:creator>
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<item>
 <title>The Final Farewell of Facebook Beacon</title>
 <link>http://feedproxy.google.com/~r/WebpronewsBlogTalkRssFeed/~3/zsh79qm0Uw8/the-final-farewell-of-facebook-beacon</link>
 <description>&lt;p&gt;As announced last month, &lt;a href="http://www.marketingpilgrim.com/2009/09/facebook-beacon-bows-out.html"&gt;Facebook is finally ending its unpopular advertising program, Beacon&lt;/a&gt;, through a court settlement. The class action lawsuit settlement only needed judicial approval to make it final. And last week we they got that preliminary approval. Once the deal is good and done, Facebook will officially end Beacon, and pay $9.5M in damages, according to &lt;a href="http://www.readwriteweb.com/archives/facebook_settlement_gets_judges_ok.php"&gt;Read Write Web&lt;/a&gt;.&lt;img align="right" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/07/Facebook-Icon.jpg" alt="" /&gt;&lt;/p&gt;
&lt;p&gt;Two-thirds of the fine would go toward setting up a non-profit foundation for &lt;del&gt;therapy for people who had surprises ruined by Beacon&lt;/del&gt; &amp;ldquo;projects and initiatives that promote the cause of online privacy, safety and security.&amp;rdquo; The remaining $3+ M would go to the 19 plaintiffs, who could expect anywhere from $1000 to $15,000 a piece, according to &lt;a href="http://www.mediapost.com/publications/?fa=Articles.showArticle&amp;amp;art_aid=116053"&gt;MediaPost&lt;/a&gt;, and their lawyers (who could expect $2.7M or more). Hm. &lt;a href="http://www.marketingpilgrim.com/2009/10/yahoo-settles-class-action-lawsuit-attorneys-walk-away-with-4-3-million.html"&gt;Once again, &lt;em&gt;cui bono&lt;/em&gt;&lt;/a&gt;?&lt;/p&gt;
&lt;p&gt;The suit claimed that Beacon&amp;rsquo;s opt-out option was &amp;ldquo;inadequate, misleading and deceptive.&amp;rdquo; Facebook &lt;a href="http://www.marketingpilgrim.com/2007/11/facebook-blinks-on-beacon.html"&gt;reformed the program&lt;/a&gt; to &lt;a href="http://www.marketingpilgrim.com/2007/11/facebook-follows-through-on-beacon-changes.html"&gt;be opt-in&lt;/a&gt;, and &lt;a href="http://www.marketingpilgrim.com/2007/12/zuckerberg-on-beacon-weve-made-a-lot-of-mistakes.html"&gt;apologized&lt;/a&gt;. Technically, it still exists today, but once this settlement is finalized, the program will end once and for all&amp;mdash;and Facebook will be absolved of liability in any other Beacon-based lawsuits.&lt;/p&gt;
&lt;p&gt;Hm. Once again, &lt;em&gt;cui bono&lt;/em&gt;? Facebook could get out of the &lt;a href="http://www.marketingpilgrim.com/2008/04/blockbuster-sued-over-facebook-ads.html"&gt;suit against them and Blockbuster&lt;/a&gt;, and any others, for a cool $9.5M. Sounds like a good deal. Meanwhile, David Johnson of the &lt;a href="http://www.digitalmedialawyerblog.com/2009/09/lane_v_facebook_privacy_class_1.html"&gt;Digital Media Lawyer Blog&lt;/a&gt; says, &amp;ldquo;Facebook is already required by law to promote the online privacy, safety and security of its users&amp;rsquo; information,&amp;rdquo; and they get to funnel most of the settlement money back into those efforts, through a non-profit.&lt;/p&gt;
&lt;p&gt;What do you think? Should the plaintiffs have held out for a better deal for them or is this what lawyers call &amp;ldquo;&lt;em&gt;cy pres&lt;/em&gt;&amp;ldquo;&amp;mdash;as near as possible to an equitable solution, since they can&amp;rsquo;t place a dollar value on the plaintiffs&amp;rsquo; losses?&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.marketingpilgrim.com/2009/10/bye-bye-beacon.html"&gt;Comments&lt;/a&gt;&lt;/p&gt;&lt;div class="feedflare"&gt;
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 <category domain="http://www.webpronews.com/tag/facebook">Facebook</category>
 <category domain="http://www.webpronews.com/tag/beacon">Beacon</category>
 <category domain="http://www.webpronews.com/tag/end">end</category>
 <category domain="http://www.webpronews.com/tag/gone">gone</category>
 <category domain="http://www.webpronews.com/tag/lawsuit">Lawsuit</category>
 <category domain="http://www.webpronews.com/tag/opt-in">opt-in</category>
 <pubDate>Mon, 26 Oct 2009 15:48:41 -0400</pubDate>
 <dc:creator>Jordan McCollum</dc:creator>
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<item>
 <title>AT&amp;T Goes On The Offensive Against Google Voice</title>
 <link>http://feedproxy.google.com/~r/WebpronewsBlogTalkRssFeed/~3/dDandhZ3i4Q/att-goes-on-the-offensive-against-google-voice</link>
 <description>&lt;p&gt;After getting the &lt;a href="http://www.marketingpilgrim.com/2009/07/google-chokes-on-apple-loses-its-voice.html"&gt;Google Voice App blocked on the iPhone&lt;/a&gt; and the &lt;a href="http://www.marketingpilgrim.com/2009/10/fcc-eyes-google-voices-rural-call-blocking.html"&gt;FCC to scrutinize Google Voice&lt;/a&gt;, you&amp;rsquo;d think AT&amp;amp;T could sit back and rest assured. But not so. Yesterday, they &lt;a href="http://mashable.com/2009/10/14/google-at-t-feud-fcc/"&gt;fired another volley&lt;/a&gt; in their war against the Internet-based telephony service with a 13-page letter to the FCC.&lt;img align="right" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/09/Old-Cell-Phone.jpg" alt="" /&gt;&lt;/p&gt;
&lt;p&gt;It&amp;rsquo;s like they read the comment section of the &lt;a href="http://googlepublicpolicy.blogspot.com/2009/10/sex-conference-calls-and-outdated-fcc.html"&gt;Google Public Policy blog post&lt;/a&gt; about all this the other day. Their letter reflects some of the anti-Google sentiments there&amp;mdash;especially the undercurrent of &amp;ldquo;Why are you stifling competition, Google?&amp;rdquo;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Of course, as a company whose motto is &amp;ldquo;don&amp;rsquo;t be evil,&amp;rdquo; Google should have no objection to abiding by the Internet Policy Statement and other net neutrality principles it advocates with respect to Google Voice and all of the Internet-based services, applications and content that it offers. And as an agency committed to &amp;ldquo;preserving a free and open Internet,&amp;rdquo; the Commission should show no hesitation in ensuring its Internet principles are applied evenhandedly to the &amp;ldquo;network providers, application and service providers, and content providers&amp;rdquo; &amp;ndash; including Google &amp;ndash; who are expressly subject to them today.&lt;/p&gt;
&lt;p&gt;As the Wall Street Journal aptly reported, however, the call blocking incident with Google Voice has exposed Google&amp;rsquo;s true agenda for adulterating the Internet Policy Statement: &amp;ldquo;The Internet giant wants cumbersome [net neutrality] rules applied to everyone&amp;mdash;except Google.&amp;rdquo; In other words, Google wants the Commission to rig the game in its favor by rewriting the Commission&amp;rsquo;s broadband principles to cover only broadband Internet access providers, while giving Google a free pass to discriminate against whatever calls, websites, applications or content it pleases.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Don&amp;rsquo;t hold back, AT&amp;amp;T. Tell us how you really feel.&lt;/p&gt;
&lt;p&gt;As I said MOnday, &amp;ldquo;While it&amp;rsquo;s no surprise to see AT&amp;amp;T and Google on opposite sides of a neutrality battle, the roles they&amp;rsquo;re cast in this time are at least a little humorous&amp;mdash;Google as the one trying to restrict access and AT&amp;amp;T as the fair-minded, open-access alternative.&amp;rdquo;&lt;/p&gt;
&lt;p&gt;What do you think? Is Google trying to evade neutrality, or keep costs down? Is AT&amp;amp;T the disadvantaged underdog or are they just trying to maintain their stranglehold?&lt;/p&gt;
&lt;p&gt;Full text of the letter:&lt;br /&gt;
&lt;a style="margin: 12px auto 6px; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; display: block; text-decoration: underline;" href="http://www.scribd.com/doc/21078441/at-t-letter-to-FCC-over-Google-Voice-Oct-14" title="View at-t letter to FCC over Google Voice Oct 14 on Scribd"&gt;at-t letter to FCC over Google Voice Oct 14&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.marketingpilgrim.com/2009/10/att-tells-google-dont-be-evil.html"&gt;Comments&lt;/a&gt;&lt;/p&gt;&lt;div class="feedflare"&gt;
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 <category domain="http://www.webpronews.com/tag/google">Google</category>
 <category domain="http://www.webpronews.com/tag/app">app</category>
 <category domain="http://www.webpronews.com/tag/att">AT&amp;amp;T</category>
 <category domain="http://www.webpronews.com/tag/evil">evil</category>
 <category domain="http://www.webpronews.com/tag/google-voice">google voice</category>
 <category domain="http://www.webpronews.com/tag/policy">Policy</category>
 <category domain="http://www.webpronews.com/tag/voice">Voice</category>
 <pubDate>Fri, 16 Oct 2009 09:51:49 -0400</pubDate>
 <dc:creator>Jordan McCollum</dc:creator>
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<item>
 <title>10 More Reasons Why Social Media Won't Replace Email</title>
 <link>http://feedproxy.google.com/~r/WebpronewsBlogTalkRssFeed/~3/cFpSAIlevhM/10-more-reasons-why-social-media-wont-replace-email</link>
 <description>&lt;p&gt;The Wall Street Journal Recently published the story, &lt;a href="http://online.wsj.com/article/SB10001424052970203803904574431151489408372.html?mod=rss_whats_news_technology"&gt;Why Email No Longer Rules&lt;/a&gt;. The writer, Jessica E. Vascellaro, talks a lot about the increasing number of people jumping on the social media bandwagon, and how that could have a negative effect on the way people use email today. Are people jumping on the social media bandwagon? You betcha! And why not? It's free, easy to use, and you can communicate to the masses. But are they using email less? Nielsen doesn't seem to think so in some &lt;a href="http://blog.nielsen.com/nielsenwire/online_mobile/is-social-media-impacting-how-much-we-email/"&gt;recent research&lt;/a&gt; they've done.&lt;br /&gt;
&lt;br /&gt;
So I started thinking about how this is the antithesis of what we've been seeing in our own customers businesses, and I really wanted to write about it. However, ME writing about it seems somewhat self-serving, since well, I run an email marketing company. &lt;br /&gt;
&lt;br /&gt;
Then I got an EMAIL forwarded to me that Chris Crum at WebProNews had come to the rescue and already wrote about all of the things I've been thinking about relating to how consumers are using email and social media.&lt;br /&gt;
&lt;br /&gt;
So here is Chris's story &amp;quot;&lt;a href="http://www.webpronews.com/topnews/2009/10/12/10-reasons-social-media-isnt-replacing-email"&gt;10 Reasons Social Media isn't Replacing Email&lt;/a&gt;.&amp;quot; &lt;br /&gt;
&lt;br /&gt;
I decided to add my own .02 about how marketers feel about this article: 10 More Reasons Why Social Media Won't Replace Email.&lt;br /&gt;
&lt;br /&gt;
&lt;strong&gt;11. Twitter and Facebook are fantastic products and companies; but that's what they are, companies. &lt;/strong&gt;Even though email is host to 279 million users vs. 301 million users of social media according to Nielsen, email isn't going anywhere soon with many companies offering it as a service. Twitter and Facebook are just two companies that likely make up most of the social media users.&lt;br /&gt;
&lt;br /&gt;
&lt;strong&gt;12. Your email recipients are still going to use business email for business purposes.&lt;/strong&gt; They'll not likely let their boss know that they've finished the spreadsheet and are ready for the meeting now by posting to Twitter. If they don't use their business email address they probably also have a personal email account that they like to receive your email-only specials.&lt;br /&gt;
&lt;br /&gt;
&lt;strong&gt;13. You can't easily segment your friends and followers to do targeted marketing&lt;/strong&gt; in Twitter &amp;amp; Facebook for the optimal response.&lt;br /&gt;
&lt;br /&gt;
&lt;strong&gt;14. You can't tell who clicked on a link with some social media outlets&lt;/strong&gt; so that you can follow up with them again because they might be interested in your content.&lt;br /&gt;
&lt;br /&gt;
&lt;strong&gt;15. That said, you can't tell who didn't click on the link so you can follow up with them with a different message&lt;/strong&gt; trying to get them to take action.&lt;br /&gt;
&lt;br /&gt;
&lt;strong&gt;16. You cannot personalize your Facebook updates. &lt;/strong&gt;This has been proven to boost response in any marketing campaign you do.&lt;br /&gt;
&lt;br /&gt;
&lt;strong&gt;17. You cannot size your graphics or use more than one in Facebook. &lt;/strong&gt;You can't use them at all in Twitter. Graphics help tell a story.&lt;br /&gt;
&lt;br /&gt;
&lt;strong&gt;18. You can't track how many clicks you got on your links&lt;/strong&gt; in Facebook unless you use a third party URL shortener [&lt;em&gt;Ed's note:&amp;nbsp;This feature appears to be &lt;/em&gt;&lt;a href="http://www.webpronews.com/topnews/2009/09/04/facebook-pages-to-get-click-through-rates"&gt;&lt;em&gt;on the way&lt;/em&gt;&lt;/a&gt;&lt;em&gt; though&lt;/em&gt;].&lt;br /&gt;
&lt;br /&gt;
&lt;strong&gt;19. You are limited to 140 characters in Twitter&lt;/strong&gt; leaving it impossible to put multiple messages in one Tweet.&lt;br /&gt;
&lt;br /&gt;
&lt;strong&gt;20. You almost have to have separate social media accounts for your business and your personal life.&lt;/strong&gt; Some customers might not care about that vacation you took where you...let's just say what happens in Vegas stays in Vegas.&lt;br /&gt;
&lt;br /&gt;
Am I against the use of social media as a marketing tool? Hell no! I love it. I've written about &lt;a href="http://blog.verticalresponse.com/verticalresponse_blog/2009/07/how-twitter-email-marketing-work-together.html"&gt;how Twitter &amp;amp; email marketing work together&lt;/a&gt;, and I've written &lt;a href="http://blog.verticalresponse.com/verticalresponse_blog/2009/07/add-a-verticalresponse-optin-form-to-your-facebook-pages.html"&gt;how to use Facebook to grow your email lists&lt;/a&gt;. I've also written about how to post your email marketing campaign to your Twitter and Facebook pages to get more readers of your newsletters because I feel that these are two mediums that complement each other very nicely. Why? Because no one is going away from email anytime soon, and people are using social media as well. What are you seeing?&lt;/p&gt;&lt;br /&gt;&lt;a href="http://aj.600z.com/aj/63590/0/cc?z=1"&gt;&lt;img src="http://aj.600z.com/aj/63590/0/vc?z=1&amp;dim=9392" width="500" height="75" border="0"&gt;&lt;/a&gt;&lt;div class="feedflare"&gt;
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 <comments>http://www.webpronews.com/blogtalk/2009/10/15/10-more-reasons-why-social-media-wont-replace-email#comments</comments>
 <category domain="http://www.webpronews.com/tag/social-media">Social Media</category>
 <category domain="http://www.webpronews.com/tag/email-marketing">Email Marketing</category>
 <category domain="http://www.webpronews.com/tag/email">Email</category>
 <pubDate>Thu, 15 Oct 2009 13:42:16 -0400</pubDate>
 <dc:creator>Janine Popick</dc:creator>
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<item>
 <title>Airlines Using Social Media To Relay Location In The Sky</title>
 <link>http://feedproxy.google.com/~r/WebpronewsBlogTalkRssFeed/~3/-3JhT0PpvQA/airlines-using-social-media-to-relay-location-in-the-sky</link>
 <description>&lt;p&gt;No, this is not about God using Twitter so if you have any issues around that please put them aside now. This is actually about a service that some airlines are putting in place that utilizes Twitter and Facebook to update those who care where you actually are while flying from point A to point B. Just another update on every minute of everyone&amp;rsquo;s life brought to you by social media.&lt;img align="right" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/10/Plane-Cartoon.jpg" alt="" /&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href="http://mashable.com/2009/10/10/myskystatus/"&gt;Mashable reports&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;We&amp;rsquo;ve seen Tweets posted by plants, a space shuttle and even a house, so we shouldn&amp;rsquo;t be particularly surprised to hear that commercial jets are now Tweeting and posting Facebook messages (sorta). In fact, we think the idea is ingenious.&lt;/p&gt;
&lt;p&gt;Admittedly, it&amp;rsquo;s not the plane itself doing the Tweeting: it&amp;rsquo;s the airline. Lufthansa has set up a new service named MySkyStatus that automatically posts the current position of your flight to Twitter or Facebook so your friends can follow your travels (and your friends living in those cities can look up!).&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Here&amp;rsquo;s a look at the information that &amp;lsquo;you&amp;rsquo; are giving your friends etc.&lt;/p&gt;
&lt;p&gt;&lt;img class="aligncenter size-full wp-image-13519" alt="Tweets from planes JPEG" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/10/Tweets-from-planes-JPEG.jpg" style="width: 409px; height: 109px;" /&gt;&lt;/p&gt;
&lt;p&gt;As a father I think this is pretty cool because the kids can play along while Dad travels. Heck, they might even learn something about geography (Twitter as geography teacher, will that be a source of revenue for Biz and boys?). As it relates to loved ones this is pretty neat because it is another touch point in a personal relationship. So for just telling the world where you are, it seems to me to be more unnecessary noise in an already noisy world. There&amp;rsquo;s self promotion and then there is self indulgence. I honestly only care that you landed safely not that you are still hanging in the air at 30,000 plus feet above the Azores with nothing keeping you safe but mysterious forces that don&amp;rsquo;t tweet. Of course, this is simply my opinion and if you think differently then that&amp;rsquo;s cool too.&lt;/p&gt;
&lt;p&gt;Now, to the point of this being a marketing tool, this quote from Pete Cashmore makes sense and I certainly can see this value from a marketing standpoint.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;I stumbled on the service because one of my Facebook friends was on a United Airlines flight today. Clicking the link in the update, of course, directs you to the Lufthansa MySkyStatus page with a Google Map of the flight&amp;rsquo;s position, meaning that Lufthansa is getting free social media promotion from people traveling on all airlines. Pretty smart.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;So as with all things there are pluses and minuses. I suspect that the minuses for this one don&amp;rsquo;t come close to outweighing the plus side for airlines so expect more tweets from the sky soon.&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.marketingpilgrim.com/2009/10/tweets-from-above.html"&gt;Comments&lt;/a&gt;&lt;/p&gt;&lt;div class="feedflare"&gt;
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 <category domain="http://www.webpronews.com/tag/facebook">Facebook</category>
 <category domain="http://www.webpronews.com/tag/twitter">Twitter</category>
 <category domain="http://www.webpronews.com/tag/airline">airline</category>
 <category domain="http://www.webpronews.com/tag/location">location</category>
 <category domain="http://www.webpronews.com/tag/media">media</category>
 <category domain="http://www.webpronews.com/tag/sky">Sky</category>
 <category domain="http://www.webpronews.com/tag/social">social</category>
 <pubDate>Tue, 13 Oct 2009 14:55:00 -0400</pubDate>
 <dc:creator>Frank Reed</dc:creator>
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<item>
 <title>Facebook Poke Leads To An Actual Arrest</title>
 <link>http://feedproxy.google.com/~r/WebpronewsBlogTalkRssFeed/~3/ZdQFCzCN0LQ/facebook-poke-leads-to-an-actual-arrest</link>
 <description>&lt;p&gt;Let this be a lesson to us all: be careful who you poke on Facebook. The click of that button can get you arrested.&lt;/p&gt;
&lt;p&gt;For most of us, the note that we&amp;rsquo;ve been poked only elicits an eye-roll. But when Shannon D. Jackson of Tennessee poked one of her Facebook contacts, she actually &lt;a href="http://www.tennessean.com/article/20091008/MICRO060301/91008066/"&gt;broke the law&lt;/a&gt;&amp;mdash;a restraining order. The order prohibited &amp;ldquo;telephoning, contacting or otherwise communicating with the petitioner.&amp;rdquo; Somehow methinks poking qualifies as &amp;ldquo;communicating&amp;rdquo; or &amp;ldquo;contacting.&amp;rdquo; After all, once you poke someone on Facebook, they are automatically notified:&lt;/p&gt;
&lt;p&gt;&lt;img height="65" width="264" class="aligncenter size-full wp-image-13512" title="fb poke" alt="fb poke" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/10/fb-poke.png" /&gt;&lt;/p&gt;
&lt;p&gt;Violating a restraining order is a class A misdemeanor in Tennessee, punishable with up to 11 months and 29 days in jail and a fine of up to $2500.&lt;/p&gt;
&lt;p&gt;I&amp;rsquo;m guessing that her actual punishment will depend on her legal argument: whether she claims she didn&amp;rsquo;t know poking would count as contact or communication. Judging from these limited facts, I would have to say she was trying to subvert the court order and thought she wouldn&amp;rsquo;t get caught.&lt;img align="right" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/05/624824_restrained-150x150.jpg" alt="" /&gt;&lt;/p&gt;
&lt;p&gt;As far as Facebook&amp;rsquo;s liability goes, it&amp;rsquo;s probably negligible. But it&amp;rsquo;s a good thing &lt;a href="http://www.marketingpilgrim.com/2007/04/april-fools-2007-in-social-sites.html"&gt;LivePoke&lt;/a&gt; was just a joke.&lt;/p&gt;
&lt;p&gt;This does leave one big question on the table, however&amp;mdash;if the plaintiff here felt so threatened by the defendant, why didn&amp;rsquo;t she block (a little-known option in the privacy settings) or at least de-friend her on Facebook? From what I can see, you can only poke friends (or possibly people on your network with public profiles). Yes, the accused is responsible and shouldn&amp;rsquo;t have poked her, but shouldn&amp;rsquo;t the plaintiff have taken steps to avoid contact if she was distressed enough by their interactions to get a restraining order?&lt;/p&gt;
&lt;p&gt;What do you think? Should the perp here have known her poke counted as contact? Was she naive or hoping to subvert the court order?&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.marketingpilgrim.com/2009/10/facebook-poke-arrest.html"&gt;Comments&lt;/a&gt;&lt;/p&gt;&lt;div class="feedflare"&gt;
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 <category domain="http://www.webpronews.com/tag/facebook">Facebook</category>
 <category domain="http://www.webpronews.com/tag/arrest">arrest</category>
 <category domain="http://www.webpronews.com/tag/liable">liable</category>
 <category domain="http://www.webpronews.com/tag/poke">poke</category>
 <category domain="http://www.webpronews.com/tag/privacy">Privacy</category>
 <pubDate>Mon, 12 Oct 2009 14:38:47 -0400</pubDate>
 <dc:creator>Jordan McCollum</dc:creator>
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<item>
 <title>Twitter Denies Rumors of Video Inclusion</title>
 <link>http://feedproxy.google.com/~r/WebpronewsBlogTalkRssFeed/~3/kfTY5JwohLQ/twitter-denies-rumors-of-video-inclusion</link>
 <description>&lt;p&gt;Seems like just yesterday that the Telegraph was reporting that Twitter was considering the introduction of video tweets into its playbook (actually it was just &lt;a href="http://www.telegraph.co.uk/technology/twitter/6298362/Twitter-to-introduce-live-video-tweeting.html"&gt;yesterday&lt;/a&gt;). Interesting and scary thought all at once (honestly, do you need to actually see some of the folks who pass along their nuggets of 140 character wisdom?). So while it makes for a nice article and creates the some speculation, what was actually given to the folks at Mashable was even more important. High atop Mt. Twitter the story was given &amp;lsquo;the biz&amp;rsquo; by The Biz as an official thumbs down was offered to the rumor. Biz speaks, &lt;a href="http://mashable.com/2009/10/11/twitter-video-tweets-2/"&gt;Mashable reports&lt;/a&gt;.&lt;img align="right" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/06/Twitter-Bird-Goofy.jpg" alt="" /&gt;&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;We commented a few hours ago on a claim in the Telegraph newspaper that Twitter is considering the addition of video to the service, and expressed skepticism about the report. That skepticism seems well-founded, as Twitter co-founder Biz Stone replied to our inquiries today by email, essentially debunking the article&amp;rsquo;s premise:&lt;/p&gt;
&lt;p&gt;Haven&amp;rsquo;t read the piece but no video hosting. 140 characters of text including spaces. You know the drill!&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Personally, I breathed a sigh of relief on this one. Twitter and the rest of the world hasn&amp;rsquo;t yet figured out the 140 text piece of it with search, revenue and any other business considerations you can come up with. At this point in time introducing something like a video offering might serve as more of a distraction than a value add.&lt;/p&gt;
&lt;p&gt;Now having said that we should let you know that Mashable&amp;rsquo;s Pete Cashmore (great Internet marketing name btw) did offer his thoughts on the &amp;ldquo;what ifs?&amp;rdquo; and &amp;ldquo;woulda, shoulda, coulda&amp;rsquo;s&amp;rdquo; of video and Twitter with the following.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;That said, Twitter does lose out when it comes to multimedia: adding in-line thumbnails for images and videos (even if that content is hosted on 3rd party sites) would make for a much richer experience that could match Facebook&amp;rsquo;s news feed for image and video sharing.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Aw, Pete, you had to bring up that pesky Facebook thing didn&amp;rsquo;t you &lt;img class="wp-smiley" alt=";-)" src="http://www.marketingpilgrim.com/wp-includes/images/smilies/icon_wink.gif" /&gt; ? There will always be the opportunity for each service to be more like the other and it will keep us all busy in between the time we are logged in to Facebook and Twitter.&lt;/p&gt;
&lt;p&gt;So would you like to see video and Twitter as one without the third party assist?&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.marketingpilgrim.com/2009/10/how-quickly-the-rumors-fall.html"&gt;Comments&lt;/a&gt;&lt;/p&gt;&lt;br /&gt;&lt;a href="http://aj.600z.com/aj/63590/0/cc?z=1"&gt;&lt;img src="http://aj.600z.com/aj/63590/0/vc?z=1&amp;dim=9392" width="500" height="75" border="0"&gt;&lt;/a&gt;&lt;div class="feedflare"&gt;
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 <category domain="http://www.webpronews.com/tag/twitter">Twitter</category>
 <category domain="http://www.webpronews.com/tag/biz-stone">Biz Stone</category>
 <category domain="http://www.webpronews.com/tag/rumor">rumor</category>
 <category domain="http://www.webpronews.com/tag/tweet">Tweet</category>
 <category domain="http://www.webpronews.com/tag/video">Video</category>
 <pubDate>Mon, 12 Oct 2009 10:25:26 -0400</pubDate>
 <dc:creator>Frank Reed</dc:creator>
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<item>
 <title>ICANN To Become a More Independent Company</title>
 <link>http://feedproxy.google.com/~r/WebpronewsBlogTalkRssFeed/~3/M5P0XRl89hU/icann-to-become-a-more-independent-company</link>
 <description>&lt;p&gt;After 11 years, the not-for-profit group &lt;em&gt;Internet Corporation for Assigned Names and Numbers&lt;/em&gt;&amp;ndash;which we all know as &lt;a href="http://www.icann.org/"&gt;ICANN&lt;/a&gt;&amp;ndash;is becoming more independent.&lt;img align="right" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/10/covereyes.jpg" style="width: 132px; height: 132px;" alt="" /&gt;&lt;/p&gt;
&lt;p&gt;ICANN has managed internet domain names since 1998, but up until now had been closely tied to the US Department of Commerce. &lt;a href="http://www.readwriteweb.com/archives/commerce_department_loosens_grip_on_icann.php"&gt;Going forward&lt;/a&gt; ICANN will&amp;hellip;&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&amp;hellip;operate as a more independent entity. Other governments and the private sector will now have a greater say in how domains will be managed. The Commerce Department will continue to hold a seat on ICANN&amp;rsquo;s &lt;a href="http://www.icann.org/en/committees/gac/"&gt;Governmental Advisory Committee&lt;/a&gt;, but it&amp;rsquo;s influence will now be on par with that of other members of the organization.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Those other members are so excited that they, well, forgot how to speak in plain English. If this statement from Viviane Reding, the European Commissioner for Information Society and Media, is any indication of the future of ICANN, we can likely expect continued bureaucracy&amp;ndash;just not all US biased:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;ICANN will now commit to a &amp;ldquo;multi-stakeholder, private sector led, bottom-up policy development model for DNS technical coordination.&amp;rdquo;&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Yeah, what she said.&lt;/p&gt;
&lt;p&gt;Now we just need to wait and see what comes out of ICANN, now that there are not as many political pressures. For example, the proposed .xxx TLD for adult sites, was shot down after pressure on the US government by conservative advocacy groups. Could .xxx domains now be back on the table?&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.marketingpilgrim.com/2009/10/icann-haz-xxx-domain-names-now.html"&gt;Comments&lt;/a&gt;&lt;/p&gt;&lt;div class="feedflare"&gt;
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 <category domain="http://www.webpronews.com/tag/company">company</category>
 <category domain="http://www.webpronews.com/tag/domain">domain</category>
 <category domain="http://www.webpronews.com/tag/icann">ICANN</category>
 <category domain="http://www.webpronews.com/tag/tld">TLD</category>
 <pubDate>Fri, 02 Oct 2009 10:10:28 -0400</pubDate>
 <dc:creator>Andy Beal </dc:creator>
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<item>
 <title>Facebook Connect Adds New Features To Service</title>
 <link>http://feedproxy.google.com/~r/WebpronewsBlogTalkRssFeed/~3/Fmn4q1DUTyM/facebook-connect-adds-new-features-to-service</link>
 <description>&lt;p&gt;As if &lt;a href="http://www.marketingpilgrim.com/2009/09/connect-propelled-facebook-past-myspace.html"&gt;propelling Facebook into world domination&lt;/a&gt; weren&amp;rsquo;t enough, &lt;a href="http://news.cnet.com/8301-13577_3-10364277-36.html?part=rss&amp;amp;subj=news&amp;amp;tag=2547-1023_3-0-5"&gt;Facebook Connect is branching out&lt;/a&gt;. Now they&amp;rsquo;re making it easier for &lt;a href="http://developers.facebook.com/news.php?blog=1&amp;amp;story=310"&gt;non-developers to add Facebook&lt;/a&gt; to their sites, and they&amp;rsquo;re &lt;a href="http://developers.facebook.com/news.php?blog=1&amp;amp;story=308"&gt;adding translation as one of their services&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;The &amp;ldquo;Connect Wizard&amp;rdquo; distills integrating Facebook Connect into a website into three steps. Many popular websites have long used Facebook Connect as a method of signing in to comment, and this effort expands that capability to any size website, even those without awesome tech staff. Facebook reminds us on the developer blog that Facebook Connect gives participating websites &amp;ldquo;identity for a great registration system, and immediate access to 300 million active global users.&amp;rdquo;&lt;/p&gt;
&lt;p&gt;&lt;img style="margin-left: -18px; width: 402px; height: 201px;" class="aligncenter size-full wp-image-13249" title="fbconnectwizard" alt="fbconnectwizard" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/10/fbconnectwizard.jpg" /&gt;&lt;/p&gt;
&lt;p&gt;As part of the effort to bring Connect to the masses, Facebook is also launching a playground. Wait! Before you all run outside for recess, you should know that this playground doesn&amp;rsquo;t come with a merry-go-round or monkey bars. Says the blog, it &amp;ldquo;provides code samples for adding profile pictures, user names, and friends to your site.&amp;rdquo;&lt;/p&gt;
&lt;p&gt;Talk about your disappointments.&lt;/p&gt;
&lt;p&gt;Just before they announced the Connect Wizard yesterday, Facebook also announced a new translation feature through Facebook Connect. Unaccountably called Translations for Facebook Connect (where &lt;em&gt;do&lt;/em&gt; they come up with these names?!), the service can translate participating pages, widgets, IFrames and apps into any of the 65 offered languages.&lt;/p&gt;
&lt;p&gt;(You know, as well as machines can.)&lt;/p&gt;
&lt;p&gt;(Unless this is secretly a Mechanical Turk. I hear that Facebook &lt;em&gt;is&lt;/em&gt; really popular in Turkey.)&lt;/p&gt;
&lt;p&gt;Naturally, if you don&amp;rsquo;t want the &lt;a href="http://www.marketingpilgrim.com/2009/10/google-translate-now-for-your-website.html"&gt;most popular search engine in the world handling your site translation&lt;/a&gt;, you might be happier with the most popular social network in the world doing it for you. Plus, Facebook has fourteen more languages than Google&amp;mdash;though I&amp;rsquo;m not sure if that includes the regional varieties they offer for Facebook itself. Like English Upside Down. Very useful.&lt;/p&gt;
&lt;p&gt;What do you think? Will you add Facebook Connect now that it&amp;rsquo;s just three easy steps? If you already use Connect, have you seen any advantages? Will you use it to translate for you?&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.marketingpilgrim.com/2009/10/facebook-connect-expands-to-easy-installation-translations.html"&gt;Comments&lt;/a&gt;&lt;/p&gt;&lt;div class="feedflare"&gt;
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 <category domain="http://www.webpronews.com/tag/facebook">Facebook</category>
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 <category domain="http://www.webpronews.com/tag/facebook-connect">Facebook Connect</category>
 <category domain="http://www.webpronews.com/tag/feature">feature</category>
 <category domain="http://www.webpronews.com/tag/new">new</category>
 <category domain="http://www.webpronews.com/tag/service">service</category>
 <pubDate>Fri, 02 Oct 2009 10:07:00 -0400</pubDate>
 <dc:creator>Jordan McCollum</dc:creator>
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 <title>A Lawsuit Concerning Facebook, a Marketing Company, and a Pizza Joint</title>
 <link>http://feedproxy.google.com/~r/WebpronewsBlogTalkRssFeed/~3/LLK2JBbuOAU/a-lawsuit-concerning-facebook-a-marketing-company-and-a-pizza-joint</link>
 <description>&lt;p&gt;I am a big fan of pizza. Maybe it&amp;rsquo;s my New York / New Jersey roots but there&amp;rsquo;s nothing like a really well done pizza with (insert favorite topping(s) here) sitting in front of a ballgame of some sort. You get the picture right? &lt;img align="right" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/10/Pizza.jpg" alt="" /&gt;&lt;/p&gt;
&lt;p&gt;Well, since pizza is a borderline spiritual occurrence for me it pains me to see a purveyor of pizza pie being thrown into the middle of a thin crusted legal battle. It appears as if there was something cheesy going on in Knoxville, TN as of late around the Facebook and Twitter rants of the owner of the Pizza Kitchen, Travis Redmon.&lt;/p&gt;
&lt;p&gt;It appears that Mr. Redmon was feeling a little slighted by his marketing company, Low &amp;amp; Tritt, and he didn&amp;rsquo;t appreciate that. Personally, I can&amp;rsquo;t imagine that kind of thing ever happening in this day and age but I digress. The marketing company decided that the actions of Mr. Redmon merited a $2 million lawsuit. That&amp;rsquo;s a lot of dough &lt;img class="wp-smiley" alt=";-)" src="http://www.marketingpilgrim.com/wp-includes/images/smilies/icon_wink.gif" /&gt; !&lt;/p&gt;
&lt;p&gt;According to the &lt;a href="http://www.knoxnews.com/news/2009/sep/30/facebook-posts-lead-to-2m-suit/"&gt;Knoxvillebiz.com&lt;/a&gt; site&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;According to the suit, Redmon defamed the marketing firm in two Aug. 17 Facebook entries that said, &amp;ldquo;Do not EVER use Lowandtritt mktg. firm!&amp;rdquo; and &amp;ldquo;CROOKS! &amp;ndash; Stolen email list, and have tried to pressure me by threat of lawsuit to sign a &amp;lsquo;license agreement&amp;rsquo; to use their mktg materials.&amp;rdquo;&lt;/p&gt;
&lt;p&gt;The following day on Twitter Redmon posted, &amp;ldquo;Lowentritt mktg firm has done it again&amp;hellip;&amp;rdquo; and &amp;ldquo;Can you believe that they have not only stolen my email list, but have now hacked Pizza Kitchen&amp;rsquo;s facebook page taking it offline?&amp;rdquo;&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;There are 300 or so fans on the Pizza Kitchen page and so the folks at Lowe and Tritt decided to do the simple math of saying that each one of those 300 must be worth $6,666.66 apiece in future lost business. It was at this point in the story where my pizza went cold when I realized that maybe this great Knoxville pizza Facebook faceoff was the related to the number of the beast, 666. I&amp;rsquo;ll have my pizza topped with the Four Horseman and a side of Armageddon, please! But once again, I digress.&lt;/p&gt;
&lt;p&gt;On a serious note here, I think these folks in Knoxville must be upset with the play of the University of Tennessee&amp;rsquo;s football team or something because this is out of hand. Social media never plays well when it becomes social mudslinging. You can look at the PDF of the court papers filed by Lowe and Tritt at the Knox news site and decide for yourself if this is as stupid (or overcooked) as it looks.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Low &amp;amp; Tritt also is suing for breach of contract for continuing to use promotional materials without permission and for fees accumulated when it failed to pay its invoices on time.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;So two million bucks over a Facebook rant that likely no one saw or cared about? My question is what kind of monthly retainer was being charged to merit that kind of a number? Apparently the Pizza Kitchen sells pizzas topped with gold dust and diamonds. I think that&amp;rsquo;s their extra crunchy style.&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.marketingpilgrim.com/2009/10/lawsuit-over-facebook-gets-hand-tossed-at-pizza-maker.html"&gt;Comments&lt;/a&gt;&lt;/p&gt;&lt;br /&gt;&lt;a href="http://aj.600z.com/aj/63590/0/cc?z=1"&gt;&lt;img src="http://aj.600z.com/aj/63590/0/vc?z=1&amp;dim=9392" width="500" height="75" border="0"&gt;&lt;/a&gt;&lt;div class="feedflare"&gt;
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 <category domain="http://www.webpronews.com/tag/marketing">Marketing</category>
 <category domain="http://www.webpronews.com/tag/facebook">Facebook</category>
 <category domain="http://www.webpronews.com/tag/company">company</category>
 <category domain="http://www.webpronews.com/tag/lawsuit">Lawsuit</category>
 <category domain="http://www.webpronews.com/tag/market">Market</category>
 <category domain="http://www.webpronews.com/tag/media">media</category>
 <category domain="http://www.webpronews.com/tag/pizza">pizza</category>
 <category domain="http://www.webpronews.com/tag/social">social</category>
 <pubDate>Fri, 02 Oct 2009 10:03:24 -0400</pubDate>
 <dc:creator>Frank Reed</dc:creator>
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<item>
 <title>Will E-books As Text Books Ever Work? </title>
 <link>http://feedproxy.google.com/~r/WebpronewsBlogTalkRssFeed/~3/AeF4He92fIE/will-e-books-as-text-books-ever-work</link>
 <description>&lt;p&gt;As students begin to &lt;a href="http://www.dailyprincetonian.com/2009/09/28/23918/"&gt;reject the Amazon Kindle ebook reader&lt;/a&gt;, the idea of ebooks as text books for colleges should start taking center stage. What device or system is going to truly work for busy students who want to use ebooks, but are finding it hard to use them at all on any device?&lt;/p&gt;
&lt;p&gt;Ebooks are a great thing, unless you &lt;a href="http://www.engadget.com/2009/09/28/kindle-dx-called-poor-excuse-of-an-academic-tool-in-princeton/"&gt;can&amp;rsquo;t use them the way that you want to use them&lt;/a&gt; or the way that you have grown to use them. Some people highlight massive sections of books to underscore what they think they need to know. Some people write in the margins, and others simply never crack open the books at all. Some students don&amp;rsquo;t even bother to purchase books thinking that they will never need them in the classroom. All of these are valid uses, and wholly dependent upon the person that is using them.&lt;/p&gt;
&lt;p&gt;Realistically there are only a couple of devices that are upcoming and are truly vaporware right now, but if they should come out, and if they can be used in an academic environment there are some must haves based on how people use books. The backend architecture of the school will also have to adapt to meet the needs of how students use books.&lt;/p&gt;
&lt;p&gt;The book must be on the device in its entirety, or be available to read without pauses. Some of the ebook systems only allow printing or access to pages one at a time on a limited seat basis. This is not an ebook reader issue, this is a supplier issue. Issues like DRM are also going to play in with how people use books. If the DRM solution does not work with any ebook reader then there are going to be issues, and students will reject the entire ebook solution including the reader.&lt;/p&gt;
&lt;p&gt;The book must be highlight able, mark able, and annotate able. These marks, highlights and annotations should be searchable by keyword(s).&lt;/p&gt;
&lt;p&gt;Students should be able to print pages with their highlights and annotations intact on the page like it was part of the original content.&lt;/p&gt;
&lt;p&gt;It would be great if students working on a team project could share annotations, highlights and notes with each other as they team read chapters in the book. This way everyone can distribute the work load like they would with a normal book, but use technology for what it is intended for, making things easier rather than harder.&lt;/p&gt;
&lt;p&gt;Books must stay on the device forever, or if they are removed, the linkages between the notes, highlights and annotations should remain. If a student goes through the notes and wants to read that section again, the book should be redelivered to the student or that section of the book should be redelivered.&lt;/p&gt;
&lt;p&gt;Students are not ever going to pay as much for an ebook as they will for a physical book. Some experiments on Amazon with Kindle shows that the best price point for an ebook is between .99 and 2.99 dollars. While no one will get rich at this level, once the book is written, why charge 89 dollars per ebook? We have allowed the ITunes store and other ebooks to train us to expect a price point between .99 and 9.99 dollars. Anything over that makes people really uncomfortable, and might forestall a purchase of the ebook. Even Amazon notes that many ebooks are priced under 10 dollars. People will buy more if they pay less, it works.&lt;/p&gt;
&lt;p&gt;Battery life has to be better than 12 hours, preferably 24 hours of continuous use. When it runs out of battery life it should have kept all my notes, highlights and other materials. There is nothing worse than losing hours of work because the battery went flat.&lt;/p&gt;
&lt;p&gt;Must have a color screen, this might sound crazy, but if you are taking a media class, you want to have color. If you are taking a web design class, you need to have color. Black and white will not work in this case. And it should render pictures wonderfully, because textbooks often have a lot of pictures to help students grasp the information being presented. A wall of black and white text is not user friendly.&lt;/p&gt;
&lt;p&gt;Really this boils down to a usability issue, people got used to using books in a certain way, and our electronic ebook readers should not stray too far from those usage patterns. The question is will the mythical Apple Tablet, Crunchpad or Archos 9 be able to do all these things? While they are not ebook readers, they should meet the minimum points to make these needs end up being part of the design of the device. While the Crunchpad is going to rely more on a cloud based backend, there is no reason why the Archos 9 or Apple Tablet should not allow local storage of information. As the bottom line of all the ways that people use books, ebooks should reflect how people use them.&lt;/p&gt;
&lt;p&gt;That is the biggest challenge right now, allowing ebooks to be used the same way that regular books are used.&lt;/p&gt;
&lt;p&gt;&lt;a href="http://techwag.com/index.php/2009/09/29/as-college-students-reject-the-kindle-what-ebook-reader-is-going-to-work/"&gt;Comments&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;div class="feedflare"&gt;
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 <category domain="http://www.webpronews.com/tag/amazon">Amazon</category>
 <category domain="http://www.webpronews.com/tag/ebook">eBook</category>
 <category domain="http://www.webpronews.com/tag/kindle">Kindle</category>
 <category domain="http://www.webpronews.com/tag/reader">Reader</category>
 <pubDate>Wed, 30 Sep 2009 09:24:44 -0400</pubDate>
 <dc:creator>Dan Morrill</dc:creator>
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<item>
 <title>How Much Data Do Content Owners Need?</title>
 <link>http://feedproxy.google.com/~r/WebpronewsBlogTalkRssFeed/~3/J3BikeBtl9o/how-much-data-do-content-owners-need</link>
 <description>&lt;p&gt;Mm, I love the smell of data in the work day.&lt;img height="106" width="150" align="right" class="alignright size-full wp-image-11417" title="youtube vampire logo" alt="youtube vampire logo" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/07/youtube-vampire-logo.png" /&gt; Introduced in March 2008, &lt;a href="http://www.marketingpilgrim.com/2008/03/youtube-offers-video-stats.html"&gt;YouTube Insight&lt;/a&gt; data and stats on video usage. In May of that year, they &lt;a href="http://www.marketingpilgrim.com/2008/05/youtube-free-demographic-analytics.html"&gt;added demographic data&lt;/a&gt;. And that October, they &lt;a href="http://www.marketingpilgrim.com/2008/10/youtube-unveils-click-to-buy.html"&gt;unveiled Click-to-Bu&lt;/a&gt;y, which used their Content ID system to find copyright-violating music and video on UGC content on the site and slap ads on it that would pay the content owners (and also worked with media companies&amp;rsquo; videos).&lt;/p&gt;
&lt;p&gt;I know what you&amp;rsquo;re thinking. Wait a second, Jordan&amp;mdash;the last one doesn&amp;rsquo;t have anything to do with data.&lt;/p&gt;
&lt;p&gt;And you&amp;rsquo;d be right. Until now. &lt;a href="http://googleblog.blogspot.com/2009/09/more-insight-into-claimed-content-on.html"&gt;YouTube&amp;rsquo;s Content ID and Insight programs are linking up&lt;/a&gt;&amp;mdash;now data owners will be able to view stats from not just the videos that they own, but also others&amp;rsquo; videos that use their content:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Previously, when you claimed a video with Content ID, we were only able to show you basic information (like view counts and tags) associated with the video you claimed. But now, all the statistics and data we share directly with uploaders in YouTube Insight is available to Content ID partners too, making our content management tools more useful than ever &amp;mdash; especially for partners whose claimed user videos generate lots of views for them. For example, using Insight with claimed content, Sony Music learned that the &lt;a href="http://www.youtube.com/watch?v=4-94JhLEiN0"&gt;JK Wedding Entrance Dance&lt;/a&gt; video is currently the music label&amp;rsquo;s 8th most popular video on YouTube.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Now content owners will have access to lots more data from UGC  videos that use their content:&lt;/p&gt;
&lt;ul&gt;
    &lt;li&gt;rankings&lt;/li&gt;
    &lt;li&gt;demographics&lt;/li&gt;
    &lt;li&gt;discovery sources&lt;/li&gt;
    &lt;li&gt;&amp;ldquo;other metrics for videos that you&amp;rsquo;ve claimed&amp;rdquo;&lt;/li&gt;
    &lt;li&gt;and compare them to their own uploads&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Yes, you&amp;rsquo;ll be able to tell if those two-bit hacks are totally upstaging you with their blurry, shaky video of amateur dancing and poor sound quality.&lt;/p&gt;
&lt;p&gt;Ouch.&lt;/p&gt;
&lt;p&gt;While I&amp;rsquo;m all for more data, I wonder if this isn&amp;rsquo;t going to be a gateway for abuse. The Content ID system is used to identify copyright-infringing videos&amp;mdash;but often, if the content owners can advertise on the UGC videos, the users are given tacit permission to use the content. If the content owners get jealous of these videos&amp;rsquo; status and rankings, might they request removal because of copyright violations?&lt;/p&gt;
&lt;p&gt;Yeah, in the end it&amp;rsquo;d probably be shooting themselves in the foot&amp;mdash;but seriously, when do people &lt;em&gt;ever&lt;/em&gt; have that much foresight when it comes to the Internet and business?&lt;/p&gt;
&lt;p&gt;What do you think? Shouldn&amp;rsquo;t content owners have access to data from all videos using their content? Or is this going to open the gateway for content owners&amp;rsquo; &lt;del&gt;world&lt;/del&gt; YouTube domination?&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.marketingpilgrim.com/2009/09/more-insight-into-youtube.html"&gt;Comments&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;div class="feedflare"&gt;
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 <category domain="http://www.webpronews.com/tag/google">Google</category>
 <category domain="http://www.webpronews.com/tag/youtube">YouTube</category>
 <category domain="http://www.webpronews.com/tag/content-id">Content ID</category>
 <category domain="http://www.webpronews.com/tag/youtube-insight">youtube insight</category>
 <pubDate>Wed, 30 Sep 2009 09:21:01 -0400</pubDate>
 <dc:creator>Jordan McCollum</dc:creator>
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<item>
 <title>Do We Really Watch That Many Online Videos?</title>
 <link>http://feedproxy.google.com/~r/WebpronewsBlogTalkRssFeed/~3/d-9Ga9RvpZ8/do-we-really-watch-that-many-online-videos</link>
 <description>&lt;p&gt;This week &lt;a href="http://comscore.com/Press_Events/Press_Releases/2009/9/Google_Sites_Surpasses_10_Billion_Video_Views_in_August"&gt;comScore has released the latest numbers regarding video viewed online&lt;/a&gt; and I am still scratching my head. According to the findings (remember class, repeat after me &amp;ndash; &amp;ldquo;It&amp;rsquo;s research and research ain&amp;rsquo;t perfect&amp;rdquo;) in August of 2009 there were just over 25 billion videos viewed by the approximately 161 million US Internet users. That works out to be an average of 157 videos viewed per user during that time period. Google sites alone accounted for over 10 billion of those videos with 99% of that number coming from YouTube. This number eclipses the &lt;a href="http://www.marketingpilgrim.com/2009/08/boy-we-watch-a-boat-load-of-video.html"&gt;previous month&amp;rsquo;s results&lt;/a&gt; and I am wondering if this economy is a main contributor to this amount of &amp;lsquo;free time&amp;rsquo;.&lt;/p&gt;
&lt;p&gt;I am still shaking my head. Maybe it&amp;rsquo;s just me but that seems ridiculously high. I am a heavy Internet user. I spend considerable hours everyday on the computer researching etc, etc but I come nowhere near watching 5 video clips per day. I admit I probably have the TV on too much so maybe being online is a vacation of sorts with regard to watching video. I don&amp;rsquo;t know. Am I just a really low user of online video content?&lt;/p&gt;
&lt;p&gt;Take a look at the comScore chart below to see how just how dominant Google (which is 99% YouTube in this case) is in this space as well.&lt;/p&gt;
&lt;p&gt;&lt;img height="425" width="576" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/09/Small-J-comScore-8.2009-Video.jpg" alt="Small J comScore 8.2009 Video" class="aligncenter size-full wp-image-13207" /&gt;&lt;/p&gt;
&lt;p&gt;So help me here. If you fall in line with these numbers, meaning you are a profile match to the just over 5 videos viewed per day type, what is it that you are watching? Of course, this is rated PG blog for the most part so anything deviant just keep to yourself and continue seeking help but please don&amp;rsquo;t share it here.&lt;/p&gt;
&lt;p&gt;In fact, let&amp;rsquo;s take a look at a specific type of video viewing. Let&amp;rsquo;s keep it to marketing / advertising / product related videos. As marketers we need to be careful not to just look at this large number and automatically assume that everyone is watching videos about products or something that is related to our work. I have learned to never underestimate the power and allure of &amp;ldquo;stupid human tricks&amp;rdquo; video viewing which could simply be an escape mechanism for people at their desks who can&amp;rsquo;t wait to get out of the office.&lt;/p&gt;
&lt;p&gt;What if the percentage of videos viewed that relate to marketing functions is just a small fraction of the total audience? That would be the number that we should be paying close attention to and not chase video&amp;rsquo;s version of a shiny object that will end up eating up valuable time and resources.&lt;/p&gt;
&lt;p&gt;Thanks for stopping by and we look forward to hearing from you.&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.marketingpilgrim.com/2009/09/do-you-actually-watch-157-videos-per-month.html"&gt;Comments&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;br /&gt;&lt;a href="http://aj.600z.com/aj/63590/0/cc?z=1"&gt;&lt;img src="http://aj.600z.com/aj/63590/0/vc?z=1&amp;dim=9392" width="500" height="75" border="0"&gt;&lt;/a&gt;&lt;div class="feedflare"&gt;
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&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/WebpronewsBlogTalkRssFeed/~4/d-9Ga9RvpZ8" height="1" width="1"/&gt;</description>
 <category domain="http://www.webpronews.com/tag/google">Google</category>
 <category domain="http://www.webpronews.com/tag/youtube">YouTube</category>
 <category domain="http://www.webpronews.com/tag/comscore">comScore</category>
 <category domain="http://www.webpronews.com/tag/videos">Videos</category>
 <pubDate>Wed, 30 Sep 2009 09:17:34 -0400</pubDate>
 <dc:creator>Frank Reed</dc:creator>
 <guid isPermaLink="false">51944 at http://www.webpronews.com</guid>
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<item>
 <title>Texas Tech Head Coach Outlaws Twitter from Team</title>
 <link>http://feedproxy.google.com/~r/WebpronewsBlogTalkRssFeed/~3/NaE1BIkMYsE/texas-tech-head-coach-outlaws-twitter-from-team</link>
 <description>&lt;p&gt;Unless you are a college football fan (hang in there social media geeks, we&amp;rsquo;ll get to your stuff soon enough &lt;img class="wp-smiley" alt=";-)" src="http://www.marketingpilgrim.com/wp-includes/images/smilies/icon_wink.gif" /&gt; ) you probably wouldn&amp;rsquo;t even have a clue what this post is about. Honestly, unless you are a Texas Tech student or fan or resident of Lubbock, TX you may not know what a Red Raider is. One thing for certain though that more folks in the social media world will know about them because their coach, Mike Lynch, has banned Twitter usage from his team completely.&amp;nbsp;&lt;img align="right" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/09/Texas-Tech.jpg" alt="" /&gt;&lt;/p&gt;
&lt;p&gt;That&amp;rsquo;s right &amp;ndash; banned. Not limited or restricted &amp;ndash; just banned. Oh, you say, there can&amp;rsquo;t be any teeth in that policy. How could he possibly enforce that? Fear might work since he has already suspended one player indefinitely from the team because of breaking the rule. If there is any question, &lt;a href="http://mashable.com/2009/09/28/texas-tech-twitter-ban/"&gt;Mashable reports&lt;/a&gt;&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Following a few suspect tweets by team members, Coach Mike Leach has announced that Texas Tech players are now banned from Twitter altogether. SportingNews also reports that one of the offending Twitterers, offensive lineman Brandon Carter, was &amp;ldquo;suspended indefinitely for violating team rules and his Twitter page was nowhere to be found.&amp;rdquo;&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Honestly, I am at a loss on this one. Here is one of the tweets that Carter floated&lt;/p&gt;
&lt;p&gt;&lt;img alt="brandon-carter" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/09/brandon-carter.jpg" class="aligncenter size-full wp-image-13189" style="width: 456px; height: 248px;" /&gt;&lt;/p&gt;
&lt;p&gt;My hope is that there is more than this tweet used to suspend someone like this kid indefinitely. There was no finger pointing except at himself so that seems to be harsh. I will say that there could be more to this since this was the only tweet from Carter that was shown.&lt;/p&gt;
&lt;p&gt;All of this points back to the need for organizations from companies to sports teams and all stops in between to understand that the world has changed. Whether it&amp;rsquo;s for the better or not is not the debate. Right now, it is just a fact that it has. Everyone is going to have to be definitive in their stance but there may need to be a little flexibility moving forward &lt;a href="http://mashable.com/2009/08/18/sec-social-media-policy/"&gt;like the SEC (Southeastern Conference) did recently &lt;/a&gt;regarding the use of social media in any form as it relates to the events that are in a college stadium in the league. I did a double take on that one because it is just asinine to even think it let alone say it.&lt;/p&gt;
&lt;p&gt;We have seen social media in sports be addressed by the &lt;a href="http://www.marketingpilgrim.com/2009/09/nfl-no-fun-league-policies-around-social-media-expand.html"&gt;NFL&lt;/a&gt; and &lt;a href="http://www.marketingpilgrim.com/2009/04/9589.html"&gt;other colleges in other sports&lt;/a&gt;. We have seen social media addressed in a variety of ways by &lt;a href="http://www.marketingpilgrim.com/2009/09/washington-posts-social-media-guidelines-get-posted.html"&gt;companies&lt;/a&gt; and &lt;a href="http://www.marketingpilgrim.com/2009/08/the-few-the-proud-the-marines-are-banned-from-social-media-sites.html"&gt;organizations&lt;/a&gt; &lt;a href="http://www.marketingpilgrim.com/2009/08/british-troops-encouraged-to-tweet-to-a-degree.html"&gt;worldwide&lt;/a&gt; as well. My question is are we any closer to actually understanding what the implications of using or banning social media will be in the near and long term?&lt;/p&gt;
&lt;p&gt;Go ahead, Pilgrims, take your shots (or your swings or &amp;ndash;insert sports clich&amp;eacute; here-).&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.marketingpilgrim.com/2009/09/twitter-gets-blitzed-out-of-lubbock.html"&gt;Comments&lt;/a&gt;&lt;/p&gt;&lt;div class="feedflare"&gt;
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 <pubDate>Tue, 29 Sep 2009 13:17:47 -0400</pubDate>
 <dc:creator>Frank Reed</dc:creator>
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<item>
 <title>Facebook Is Still In The Thoughts of Marketers</title>
 <link>http://feedproxy.google.com/~r/WebpronewsBlogTalkRssFeed/~3/Fiu0vudu4ME/facebook-is-still-in-the-thoughts-of-marketers</link>
 <description>&lt;p&gt;It&amp;rsquo;s always great when the mainstream media realizes (again) that something is big&amp;mdash;like social media marketing or Facebook. The &lt;a href="http://blogs.wsj.com/digits/2009/09/25/marketing-on-facebook-requires-a-delicate-balance/"&gt;Wall Street Journal&lt;/a&gt; posted an article Friday on the popularity of social media marketing &lt;em&gt;on&lt;/em&gt; Facebook. Okay, so really they were reporting about the Social Data Summit in New York Thursday.&lt;/p&gt;
&lt;p&gt;At the summit, Facebook&amp;rsquo;s social graph was the brass ring&amp;mdash;everybody wanted a way to tap into the friend data and relationships in Facebook, but most users aren&amp;rsquo;t happy with sharing that information. Beacon, Facebook&amp;rsquo;s efforts to leverage friendship data and connections &lt;em&gt;for&lt;/em&gt; people (and selected advertisers), &lt;a href="http://www.marketingpilgrim.com/2009/09/facebook-beacon-bows-out.html"&gt;will officially come to an end&lt;/a&gt; once a court approves a class-action settlement.&lt;/p&gt;
&lt;p&gt;It&amp;rsquo;s little wonder Facebook friends are so highly prized to marketers&amp;mdash;according research firm Nielsen Claritas, Facebook&amp;rsquo;s audince is a &lt;a href="http://www.readwriteweb.com/archives/more_proof_facebook_for_the_rich_myspace_for_the_poor.php"&gt;far more affluent demographic&lt;/a&gt; these days than that of the former social media king, MySpace:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;According to the research, the top third of lifestyle segments relative to affluence (aka the &amp;ldquo;richest&amp;rdquo; users) are 25% more likely to use Facebook than those in the lower third. The bottom third segments related to affluence (aka the &amp;ldquo;poorest&amp;rdquo;) are 37% more likely to use MySpace. Also of note, Facebook users are more likely to use LinkedIn, a site for professional business networking, and again, another factor which points towards the differences in demographics between the two social networks.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;So if Beacon is out, what &lt;em&gt;can&lt;/em&gt; marketers do to leverage social connections without freaking people out?&lt;/p&gt;
&lt;p&gt;Well, you could ask. That&amp;rsquo;s what &lt;a href="http://adage.com/digital/article?article_id=139255"&gt;Red Robin is doing&lt;/a&gt;. They&amp;rsquo;ve found that simply having fans isn&amp;rsquo;t enough&amp;mdash;those fans have to be active. (Admit it: how often do you go digging through what all your friends are fans of and viewing those pages?) So when customers check out, the restaurant includes an online survey address on the receipt (with incentives for taking the survey, of course&amp;mdash;cash prizes).&lt;/p&gt;
&lt;p&gt;As part of the survey, they are asked to recommend Red Robin to a friend via their Facebook profile. (This makes it sound like RR is asking people to go to individuals&amp;rsquo; profiles to post on their wall, but the rest of AdAge&amp;rsquo;s coverage sounds more like the people surveyed can just post on their own wall.)&lt;/p&gt;
&lt;p&gt;What do you think? Are you trying your hand at Facebook marketing? Will Red Robin&amp;rsquo;s campaign be effective, or will that still be considered an invasion of privacy by some?&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.marketingpilgrim.com/2009/09/marketers-still-taking-facebook-seriously-with-good-reason.html"&gt;Comments&lt;/a&gt;&lt;/p&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?a=Fiu0vudu4ME:f6XgW_63eNQ:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?a=Fiu0vudu4ME:f6XgW_63eNQ:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?a=Fiu0vudu4ME:f6XgW_63eNQ:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?i=Fiu0vudu4ME:f6XgW_63eNQ:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?a=Fiu0vudu4ME:f6XgW_63eNQ:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
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 <category domain="http://www.webpronews.com/tag/marketing">Marketing</category>
 <category domain="http://www.webpronews.com/tag/facebook">Facebook</category>
 <category domain="http://www.webpronews.com/tag/media">media</category>
 <category domain="http://www.webpronews.com/tag/social">social</category>
 <category domain="http://www.webpronews.com/tag/wsj">WSJ</category>
 <pubDate>Tue, 29 Sep 2009 09:54:23 -0400</pubDate>
 <dc:creator>Jordan McCollum</dc:creator>
 <guid isPermaLink="false">51930 at http://www.webpronews.com</guid>
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<item>
 <title>Washington Post Cracks Down On Journalists' Social Media Activities</title>
 <link>http://feedproxy.google.com/~r/WebpronewsBlogTalkRssFeed/~3/JoFNeJIAn_M/washington-post-cracks-down-on-journalists-social-media-activities</link>
 <description>&lt;p&gt;What is probably most ironic about the story that you are about to read is the fact that an journalistic icon, the Washington Post, is trying to maintain control of its staff while it can&amp;rsquo;t even keep an internal memo from going public. Having made that observation from the start you can see that this is not going to get any better for them.&amp;nbsp;&lt;img align="right" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/09/WashingtonPostVAcover-300x223.jpg" style="width: 246px; height: 183px;" alt="" /&gt;&lt;/p&gt;
&lt;p&gt;The information that has hit the media stream is the social media guidelines that have been imposed on the staffers of the Washington Post as the newspaper tries to hold on to some shred of integrity in the new world order. &lt;a href="http://paidcontent.org/article/419-wapos-social-media-guidelines-paint-staff-into-virtual-corner/"&gt;paidContent.org&lt;/a&gt; has &amp;lsquo;received&amp;rsquo; a copy of the entire directive. Some highlights:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;When using social networking tools for reporting or for our personal lives, we must remember that Washington Post journalists are always Washington Post journalists. The following guidelines apply to all Post journalists, without limitation to the subject matter of their assignments.&lt;/p&gt;
&lt;p&gt;Using Social Networking Tools for Reporting&lt;/p&gt;
&lt;p&gt;When using social networks such as Facebook, LinkedIn, My Space or Twitter for reporting, we must protect our professional integrity. Washington Post journalists should identify themselves as such. We must be accurate in our reporting and transparent about our intentions when participating. We must be concise yet clear when describing who we are and what information we seek.&lt;/p&gt;
&lt;p&gt;Using Social Networking Tools for Personal Reasons&lt;/p&gt;
&lt;p&gt;All Washington Post journalists relinquish some of the personal privileges of private citizens. Post journalists must recognize that any content associated with them in an online social network is, for practical purposes, the equivalent of what appears beneath their bylines in the newspaper or on our website.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;So you get the gist from the few snippets above and the rest of the &amp;lsquo;media&amp;rsquo;, of course, like the folks at &lt;a href="http://www.techcrunch.com/2009/09/28/twitter-unearths-a-journalistic-secret-they-have-opinions/"&gt;TechCrunch&lt;/a&gt;, are up in arms. Personally, I see both sides of this one pretty clearly and as it in a world where everything is relative and everyone is right (which is just plain idiotic but that&amp;rsquo;s for another place and time) this is to be expected.&lt;/p&gt;
&lt;p&gt;From the reporter&amp;rsquo;s point of view I suspect they would feel like they are indentured servant of sorts to the newspaper that pays them to do their jobs on behalf of the newspaper (without which, by the way, most of them would have no voice at all). I get that and I can see where the policy would feel somewhat Draconian. Reporters are people too and deserve a private life. One thing though is that life is full of compromises and this may be one of them in the new media world order.&lt;/p&gt;
&lt;p&gt;As for the company, they are on the edge as it is because they probably feel like they have lost control of everything. Advertising is in the crapper and newspapers are the whipping boys of everyone these days. The last thing they need is to have a rogue comment or two show up in the hands of a competitor that paints them as a shill for whatever constituency might benefit from someone&amp;rsquo;s (i.e. a staffer&amp;rsquo;s) opinion.&lt;/p&gt;
&lt;p&gt;I think this one is a lose / lose. Journalistic integrity is a myth. Everyone has opinions. The idea of fair and balanced and &amp;ldquo;We report, you decide&amp;rdquo; is pure marketing BS. It&amp;rsquo;s how far a publication lets its opinions go that defines who they are and what position they hold in the marketplace.&lt;/p&gt;
&lt;p&gt;The Washington Post is just exhibiting the desperate state of media as it goes through the growing pains of once having complete control and ultimate power to being relegated to the sidelines of relevancy because it has abused its position for far too long. People are fed up with the mainstream media controlling the message like these guidelines attempt to do so this will not help their efforts to stay alive.&lt;/p&gt;
&lt;p&gt;Oh, as for you reporters who are upset about this, just go out and start a blog! That&amp;rsquo;s where the real money is anyway! Great benefits too! In other words, relax. You should be happy that you have a job these days.&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.marketingpilgrim.com/2009/09/washington-posts-social-media-guidelines-get-posted.html"&gt;Comments&lt;/a&gt;&lt;/p&gt;&lt;br /&gt;&lt;a href="http://aj.600z.com/aj/63590/0/cc?z=1"&gt;&lt;img src="http://aj.600z.com/aj/63590/0/vc?z=1&amp;dim=9392" width="500" height="75" border="0"&gt;&lt;/a&gt;&lt;div class="feedflare"&gt;
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&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/WebpronewsBlogTalkRssFeed/~4/JoFNeJIAn_M" height="1" width="1"/&gt;</description>
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 <pubDate>Mon, 28 Sep 2009 15:53:04 -0400</pubDate>
 <dc:creator>Frank Reed</dc:creator>
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<item>
 <title>Doctor Trainees Sharing Private Patient Information on Facebook</title>
 <link>http://feedproxy.google.com/~r/WebpronewsBlogTalkRssFeed/~3/CK9Z6vpNAq8/doctor-trainees-sharing-private-patient-information-on-facebook</link>
 <description>&lt;p&gt;Social media has become the newest and possibly best way to expose just how stupid people can be. Last week we talked about the &lt;a href="http://www.marketingpilgrim.com/2009/09/social-media-stupid-human-tricks-are-funny.html"&gt;rocket scientist burglar&lt;/a&gt; who left Facebook&amp;rsquo;s equivalent of breadcrumbs to his front door. Hey, he is 19 years old and probably not the sharpest knife in the drawer anyway so maybe it&amp;rsquo;s not that unusual (actually it is but for this post we&amp;rsquo;ll say it). Well, let&amp;rsquo;s jump to the other end of the spectrum and find out just how stupid aspiring doctors can be when it comes to social media.&lt;img align="right" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/09/Doctor.jpg" alt="" /&gt;&lt;/p&gt;
&lt;p&gt;Yup, that&amp;rsquo;s right, doctors. Those people who need to go to school forever so they can carry huge loans into the workplace and then hopefully help us regular human beings stay healthy. According to an article by the &lt;a href="http://news.bbc.co.uk/2/hi/health/8266546.stm"&gt;BBC&lt;/a&gt; there appears social media shows no discrimination when it comes to exposing stupidity&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Research in the Journal of the American Medical Association found examples of web gossip by trainee doctors sharing private patient stories and details.&lt;/p&gt;
&lt;p&gt;Over half of 78 US medical schools studied had reported cases of students posting unprofessional content online.&lt;/p&gt;
&lt;p&gt;One in 10 of these contained frank violations of patient confidentiality.&lt;/p&gt;
&lt;p&gt;Most were blogs, including one on Facebook, containing enough clinical detail that patients could potentially be identified.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;OK, so no one is perfect. I get that. Shouldn&amp;rsquo;t someone who is deemed &amp;ldquo;smart&amp;rdquo; enough to become a doctor at least use a little common sense when it comes to social media? This is more evidence, unfortunately, of just how disconnected from reality some Millenials appear to be (yes I am making an assumption that most aspiring doctors will fall into this group).&lt;/p&gt;
&lt;p&gt;The overriding point of this is the need for boundaries when it comes to social media. While most would say that social media should be wide open all the time I say you are completely wrong. Imagine if human beings in general were allowed to be &amp;ldquo;wide open all the time&amp;rdquo; meaning what if there were no laws or boundaries for society in general. What would you have? I&amp;rsquo;ll let you take that one but anarchy is a likely result.&lt;/p&gt;
&lt;p&gt;It is critical for organizations and professions to be defining exactly what is and is not acceptable as it relates to social media. While there is likely to be a degree of &amp;lsquo;figuring this out as it goes&amp;rsquo; it is incumbent upon any responsible group to at least put in a social media policy framework. In Britain, at least, it appears as if the medical profession has not stepped up to the plate yet.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;A spokesman for the British Medical Association said: &amp;ldquo;Patient confidentiality is paramount and medical students and doctors obviously need to be very careful about any information they post online.&amp;rdquo;&lt;/p&gt;
&lt;p&gt;The UK&amp;rsquo;s regulator of doctors, the General Medical Council, does not have guidance that covers medics&amp;rsquo; blogging.&lt;/p&gt;
&lt;p&gt;But a spokeswoman advised doctors: &amp;ldquo;You must make sure that your conduct at all times justifies your patients&amp;rsquo; trust in you and the public&amp;rsquo;s trust in the profession.&amp;rdquo;&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;While this shows recognition of the need this is not even close to having a policy in place and rings very hollow. Does your organization have any policies in place as it relates to social media? Are you aware of any social media policies for professions in general? If so please share them with us because it looks like there is a real need for some simple common sense in the application of social media beyond just telling people what you are up to.&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.marketingpilgrim.com/2009/09/aspiring-doctors-may-have-knowledge-but-arent-always-smart.html"&gt;Comments&lt;/a&gt;&lt;/p&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?a=CK9Z6vpNAq8:rN2QJ08EBq0:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?a=CK9Z6vpNAq8:rN2QJ08EBq0:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?a=CK9Z6vpNAq8:rN2QJ08EBq0:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?i=CK9Z6vpNAq8:rN2QJ08EBq0:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?a=CK9Z6vpNAq8:rN2QJ08EBq0:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/WebpronewsBlogTalkRssFeed/~4/CK9Z6vpNAq8" height="1" width="1"/&gt;</description>
 <category domain="http://www.webpronews.com/tag/facebook">Facebook</category>
 <category domain="http://www.webpronews.com/tag/doctor">doctor</category>
 <category domain="http://www.webpronews.com/tag/information">Information</category>
 <category domain="http://www.webpronews.com/tag/media">media</category>
 <category domain="http://www.webpronews.com/tag/patient">patient</category>
 <category domain="http://www.webpronews.com/tag/private">private</category>
 <category domain="http://www.webpronews.com/tag/social">social</category>
 <pubDate>Thu, 24 Sep 2009 09:30:25 -0400</pubDate>
 <dc:creator>Frank Reed</dc:creator>
 <guid isPermaLink="false">51881 at http://www.webpronews.com</guid>
<feedburner:origLink>http://www.webpronews.com/blogtalk/2009/09/24/doctor-trainees-sharing-private-patient-information-on-facebook</feedburner:origLink></item>
<item>
 <title>MySpace Introduces Twitter Sync</title>
 <link>http://feedproxy.google.com/~r/WebpronewsBlogTalkRssFeed/~3/Ix-609DciFY/myspace-introduces-twitter-synch</link>
 <description>&lt;div style="text-align: justify;"&gt;MySpace began rolling out new functionality today that allows users to &lt;a href="http://www.myspace.com/sync" target="_blank"&gt;&lt;font color="#0000ff"&gt;sync&lt;/font&gt;&lt;/a&gt; their MySpace status updates with a Twitter feed.&amp;nbsp; Any U.S. user can opt-in so that updates created on MySpace will appear on Twitter and posts to Twitter appear within their MySpace status &amp;amp; mood.&lt;/div&gt;
&lt;div style="text-align: justify;"&gt;&amp;nbsp;&lt;/div&gt;
&lt;div style="text-align: justify;"&gt;&lt;img alt="" src="http://www.hypebot.com/.a/6a00d83451b36c69e20120a588fbf0970b-400wi" /&gt;&lt;/div&gt;
&lt;div style="text-align: justify;"&gt;&amp;nbsp;&lt;/div&gt;
&lt;p&gt;&lt;span class="bodytext"&gt;
&lt;p style="text-align: justify;"&gt;The system was created using open authentication technology OAuth which allows limited data to be shared between sites while protecting account credentials.&lt;/p&gt;
&lt;/span&gt;&lt;span class="bodytext"&gt;
&lt;p&gt;&lt;strong&gt;Syncing functionality includes:&lt;/strong&gt;&lt;/p&gt;
&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
    &lt;li&gt;Status updates synced from MySpace to Twitter and vice versa&lt;/li&gt;
    &lt;li&gt;Updates originating from MySpace will be noted as such on Twitter and vice versa&lt;/li&gt;
    &lt;li&gt;Status syndication can be enabled for one-way or two-way&lt;/li&gt;
    &lt;li&gt;When updates post to Twitter, readers have a link back to MySpace to make commenting easy&lt;/li&gt;
    &lt;li&gt;Enables on-the-go status syncing (for Twitter and MySpace Mobile &amp;ndash; WAP and apps)&lt;/li&gt;
    &lt;li&gt;Open authentication technology (OAuth) protects account credentials and data shared between sites&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;a href="http://www.hypebot.com/hypebot/2009/09/myspace-beats-facebook-with-twitter-synch.html"&gt;Comments&lt;/a&gt;&lt;/p&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?a=Ix-609DciFY:hKEawCIQF70:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?a=Ix-609DciFY:hKEawCIQF70:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?a=Ix-609DciFY:hKEawCIQF70:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?i=Ix-609DciFY:hKEawCIQF70:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?a=Ix-609DciFY:hKEawCIQF70:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/WebpronewsBlogTalkRssFeed/~4/Ix-609DciFY" height="1" width="1"/&gt;</description>
 <category domain="http://www.webpronews.com/tag/twitter">Twitter</category>
 <category domain="http://www.webpronews.com/tag/mood">mood</category>
 <category domain="http://www.webpronews.com/tag/myspace">MySpace</category>
 <category domain="http://www.webpronews.com/tag/status">Status</category>
 <category domain="http://www.webpronews.com/tag/sync">Sync</category>
 <category domain="http://www.webpronews.com/tag/synch">synch</category>
 <category domain="http://www.webpronews.com/tag/user">user</category>
 <pubDate>Tue, 22 Sep 2009 09:42:40 -0400</pubDate>
 <dc:creator>Bruce Houghton</dc:creator>
 <guid isPermaLink="false">51846 at http://www.webpronews.com</guid>
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<item>
 <title>Newspaper Publishers Divided Over Paid Content</title>
 <link>http://feedproxy.google.com/~r/WebpronewsBlogTalkRssFeed/~3/Cvw7qpnWQFs/newspaper-publishers-divided-over-paid-content</link>
 <description>&lt;p&gt;So the big guys like&lt;a href="http://www.marketingpilgrim.com/2009/08/all-murdoch-news-subscription.html"&gt; Rupert Murdoch&lt;/a&gt; and &lt;a href="http://www.marketingpilgrim.com/2009/09/another-media-giant-says-paid-content-on-the-way.html"&gt;Barry Diller&lt;/a&gt; have already told us that paid content for newspapers is the wave of the future. Of course, when these two titans of the media world say jump the rest of us mere mortals are supposed to enthusiastically yell &amp;ldquo;How high?!&amp;rdquo; While, these guys have been right more often than not the rest of their industry peers aren&amp;rsquo;t so sure about paid content being the best things since colored ink for the newspaper industry.&lt;img align="right" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/09/Pay-for-Content.jpg" alt="" /&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.mediapost.com/publications/?fa=Articles.showArticle&amp;amp;art_aid=113851"&gt;The Center for Media Research is reporting&lt;br /&gt;
&lt;/a&gt;&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;According to a survey conducted for the American Press Institute, reported in Media Buyer/Planner, more than half of newspaper publishers believe readers will pay to access online newspaper content. 51% of publishers say they believe they can successfully charge for content, while 49% either aren&amp;rsquo;t sure or believe paying for content will not work.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;So half of the these folks say they believe it can happen which is not quite the same as saying that it is definitely the way to go and that the industry will be saved. The following bit if data from the survey shows just how out of touch this group may be over all though.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;68% of publishers said they thought that, even if readers object to paying for content, they would have a difficult time finding that information in other places, while 52% said they thought it would be either very easy or somewhat easy for readers to find replacement content.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Hard to find information elsewhere? We&amp;rsquo;re talking about the Internet, right? There are always options.&lt;/p&gt;
&lt;p&gt;There&amp;rsquo;s more in the details and, of course, it&amp;rsquo;s more fun to talk tough than to be tough.&lt;/p&gt;
&lt;ul&gt;
    &lt;li&gt;58% of publishers said they are considering charging for content&lt;/li&gt;
    &lt;li&gt;49% said they have no timetable in mind for how that will play out&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Right now we are in the all talk phase of this next generation of newspapers and everyone can sound ready to go but who will be the first to really make the move and step out as the guinea pig? That is the online equivalent of &amp;lsquo;breaking through to the other side&amp;rsquo; or &amp;lsquo;walking the plank&amp;rsquo;. There will be no halfway reactions on this subject, so who will have the stones to be the poster child for paid content? Any thoughts?&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.marketingpilgrim.com/2009/09/newspaper-publishers-half-way-sure-about-paid-content-success.html"&gt;Comments&lt;/a&gt;&lt;/p&gt;&lt;br /&gt;&lt;a href="http://aj.600z.com/aj/63590/0/cc?z=1"&gt;&lt;img src="http://aj.600z.com/aj/63590/0/vc?z=1&amp;dim=9392" width="500" height="75" border="0"&gt;&lt;/a&gt;&lt;div class="feedflare"&gt;
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&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/WebpronewsBlogTalkRssFeed/~4/Cvw7qpnWQFs" height="1" width="1"/&gt;</description>
 <category domain="http://www.webpronews.com/tag/content">content</category>
 <category domain="http://www.webpronews.com/tag/divide">divide</category>
 <category domain="http://www.webpronews.com/tag/industry">industry</category>
 <category domain="http://www.webpronews.com/tag/media">media</category>
 <category domain="http://www.webpronews.com/tag/newspaper">Newspaper</category>
 <category domain="http://www.webpronews.com/tag/paid">paid</category>
 <category domain="http://www.webpronews.com/tag/publisher">Publisher</category>
 <pubDate>Tue, 22 Sep 2009 09:39:21 -0400</pubDate>
 <dc:creator>Frank Reed</dc:creator>
 <guid isPermaLink="false">51844 at http://www.webpronews.com</guid>
<feedburner:origLink>http://www.webpronews.com/blogtalk/2009/09/22/newspaper-publishers-divided-over-paid-content</feedburner:origLink></item>
<item>
 <title>Facebook Gives Up On Beacon</title>
 <link>http://feedproxy.google.com/~r/WebpronewsBlogTalkRssFeed/~3/n-fWQ7DOsM0/facebook-gives-up-on-beacon</link>
 <description>&lt;p&gt;Announced in November 2007, &lt;a href="http://www.marketingpilgrim.com/2007/11/facebooks-announcement.html"&gt;Facebook&amp;rsquo;s Beacon&lt;/a&gt; integrated advertising and profiles on the popular social network. It initially looked like a great way for Facebook to monetize&amp;mdash;but users saw the implementation, where their activities on other sites were broadcast on FB without their consent, as highly invasive. Facebook &lt;a href="http://www.marketingpilgrim.com/2007/11/facebook-blinks-on-beacon.html"&gt;reformed the program&lt;/a&gt; to &lt;a href="http://www.marketingpilgrim.com/2007/11/facebook-follows-through-on-beacon-changes.html"&gt;be opt-in&lt;/a&gt;, and &lt;a href="http://www.marketingpilgrim.com/2007/12/zuckerberg-on-beacon-weve-made-a-lot-of-mistakes.html"&gt;apologized&lt;/a&gt;. And now, &lt;strong&gt;Facebook is &lt;a href="http://mashable.com/2009/09/19/facebook-beacon-rip/"&gt;ending Beacon&lt;/a&gt; altogether&lt;/strong&gt;.&lt;img align="right" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/07/Facebook-Icon.jpg" alt="" /&gt;&lt;/p&gt;
&lt;p&gt;Mashable reports (emphasis added):&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;This week Facebook said that it has settled a class-action lawsuit against the product, &lt;strong&gt;agreed to shut it down completely&lt;/strong&gt;, and will establish a $9.5 million &amp;ldquo;settlement fund&amp;rdquo; to fund initiatives related to online privacy.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;The &lt;a href="http://mashable.com/2008/08/14/facebook-beacon-class-action-lawsuit/"&gt;suit&lt;/a&gt;, filed just over a year ago, alleged that Facebook had invaded its users&amp;rsquo; privacy, collecting information about them (and others) from around the Internet without their consent. They also said the opt-out was too difficult, since you had to visit each partner site (of which there were 44) to opt out. (However, there was a privacy control to turn the feature off completely).&lt;/p&gt;
&lt;p&gt;The settlement must still be approved by the court, in this case, the US District Court of Northern California.&lt;/p&gt;
&lt;p&gt;As Mashable points out, however, Beacon&amp;rsquo;s legacy will live on. By creating partnerships with and data collection from third-party sites, it paved the way for Facebook Connect, which may actually be the &lt;a href="http://www.marketingpilgrim.com/2009/09/connect-propelled-facebook-past-myspace.html"&gt;biggest feature that added to the site&amp;rsquo;s global growth&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.marketingpilgrim.com/2009/09/facebook-beacon-bows-out.html"&gt;Comments&lt;/a&gt;&lt;/p&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?a=n-fWQ7DOsM0:jCzLyZ8y4GU:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?a=n-fWQ7DOsM0:jCzLyZ8y4GU:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?a=n-fWQ7DOsM0:jCzLyZ8y4GU:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?i=n-fWQ7DOsM0:jCzLyZ8y4GU:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?a=n-fWQ7DOsM0:jCzLyZ8y4GU:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/WebpronewsBlogTalkRssFeed?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/WebpronewsBlogTalkRssFeed/~4/n-fWQ7DOsM0" height="1" width="1"/&gt;</description>
 <category domain="http://www.webpronews.com/tag/facebook">Facebook</category>
 <category domain="http://www.webpronews.com/tag/beacon">Beacon</category>
 <category domain="http://www.webpronews.com/tag/connect">Connect</category>
 <category domain="http://www.webpronews.com/tag/end">end</category>
 <category domain="http://www.webpronews.com/tag/lawsuit">Lawsuit</category>
 <category domain="http://www.webpronews.com/tag/privacy">Privacy</category>
 <pubDate>Mon, 21 Sep 2009 14:35:45 -0400</pubDate>
 <dc:creator>Jordan McCollum</dc:creator>
 <guid isPermaLink="false">51837 at http://www.webpronews.com</guid>
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<item>
 <title>Omniture and comScore Join Forces For Online Metrics</title>
 <link>http://feedproxy.google.com/~r/WebpronewsBlogTalkRssFeed/~3/oHmlSYEkrMc/omniture-and-comscore-join-forces-for-online-metrics</link>
 <description>&lt;p&gt;It seems that getting &lt;a href="http://www.marketingpilgrim.com/2009/09/adobes-analysis-of-omniture-pass-the-cigars-its-a-buy.html"&gt;itself acquired&lt;/a&gt; by Adobe isn&amp;rsquo;t enough to keep the web analytics giant &lt;a href="http://www.omniture.com/en/"&gt;Omniture&lt;/a&gt; busy. It has announced today that it will partner with &lt;a href="http://www.marketingpilgrim.com/2008/04/is-comscore-the-boy-that-cried-wolf.html"&gt;&lt;span style="text-decoration: line-through;"&gt;the Boy That Cried Wolf&lt;/span&gt;&lt;/a&gt; comScore to unify online audience metrics.&lt;img align="right" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/09/reeses.png" alt="" /&gt;&lt;/p&gt;
&lt;p&gt;Joking aside, it looks like a peanut butter/chocolate moment for the world of online audience measurement. The partnership will see comScore combine the data it gets from a 2 million person global panel with Omniture&amp;rsquo;s&amp;ndash;raise pinky to side of mouth&amp;ndash;&lt;em&gt;1 trillion&lt;/em&gt; quarterly web site transactions. According to the announcement:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;This strategic partner relationship blends these two methodologies in a highly automated way to create a unified approach for audience measurement designed to enable publishers to represent themselves in a more comprehensive manner to advertisers, and for advertisers to better optimize their media planning with the benefit of more extensive media reach data.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;That&amp;rsquo;s a fancy way of saying the data is going to be a lot more accurate from here on out. As Josh James, Omniture CEO and co-founder puts it, &amp;quot;With this relationship, Omniture and comScore will enable publishers who have rich, highly targeted audience segments to reliably demonstrate their value to advertisers and also help advertisers find these attractive consumer segments. The combined offering will provide advertisers and publishers with a common currency to measure the value of online audiences across an ever-increasing number of digital channels.&amp;quot;&lt;/p&gt;
&lt;p&gt;So what does this mean for publishers and advertisers? I like how Scott McDonald, SVP Research, Conde Nast Publications explains how it will help (in theory):&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&amp;quot;For more than a decade, we have fretted about &amp;ndash; and sometimes quarreled about &amp;mdash; the discrepancies between the audience estimates derived from third-party panels like comScore&amp;rsquo;s and those derived from web site analytics systems like Omniture&amp;rsquo;s. This collaboration represents the most significant effort to date to harmonize the two approaches and give the industry, at last, a common and convergent set of numbers.&amp;quot;&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;It&amp;rsquo;s a real kumbaya moment for the measurement world. Now we just need to see if the two ingredients can combine to make something as tasty as a Reese&amp;rsquo;s cup!&lt;/p&gt;
&lt;p&gt;&lt;em&gt;What do you think of this partnership?&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.marketingpilgrim.com/2009/09/omniture-comscore-join-forces-for-good-measure.html"&gt;Comments&lt;/a&gt;&lt;/p&gt;&lt;div class="feedflare"&gt;
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 <category domain="http://www.webpronews.com/tag/announcement">announcement</category>
 <category domain="http://www.webpronews.com/tag/audience">audience</category>
 <category domain="http://www.webpronews.com/tag/comscore">comScore</category>
 <category domain="http://www.webpronews.com/tag/metrics">Metrics</category>
 <category domain="http://www.webpronews.com/tag/omniture-0">Omniture</category>
 <category domain="http://www.webpronews.com/tag/online">Online</category>
 <category domain="http://www.webpronews.com/tag/site">site</category>
 <category domain="http://www.webpronews.com/tag/web">Web</category>
 <pubDate>Mon, 21 Sep 2009 13:30:14 -0400</pubDate>
 <dc:creator>Andy Beal </dc:creator>
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<item>
 <title>Facebook Has Hit The 'Cash Positive' Mark</title>
 <link>http://feedproxy.google.com/~r/WebpronewsBlogTalkRssFeed/~3/8BCxZAG7wuo/facebook-has-hit-the-cash-positive-mark</link>
 <description>&lt;p&gt;Facebook is &lt;em&gt;still&lt;/em&gt; growing. They&amp;rsquo;re now at 300 million members&amp;mdash;you know, roughly the population of the US. But unlike the US, Facebook has also entered the world of &amp;ldquo;&lt;a href="http://blog.facebook.com/blog.php?post=136782277130"&gt;free cash flow positive&lt;/a&gt;.&amp;rdquo;&lt;img align="right" src="http://www.marketingpilgrim.com/wp-content/uploads/2008/12/facebook-logo-150x100.jpg" alt="" /&gt;&lt;/p&gt;
&lt;p&gt;In his &lt;a href="http://blog.facebook.com/blog.php?post=136782277130"&gt;post announcing the milestones&lt;/a&gt;, CEO Mark Zuckerberg says that they&amp;rsquo;d hoped to reach cash positive &lt;a href="http://www.insidefacebook.com/2009/06/03/exclusive-discussing-the-future-of-facebook-with-ceo-mark-zuckerberg/"&gt;sometime next year&lt;/a&gt;&amp;mdash;but, happily, they made enough to cover their operating expenses starting last quarter.&lt;/p&gt;
&lt;p&gt;It&amp;rsquo;s been a while since we&amp;rsquo;ve heard financial news from Facebook&amp;mdash;and the last reports weren&amp;rsquo;t so good. Almost a year ago, many were speculating whether Facebook was &lt;a href="http://www.marketingpilgrim.com/2008/10/facebook-headed-for-financial-ruin.html"&gt;headed for financial ruin&lt;/a&gt;, and their &lt;a href="http://www.marketingpilgrim.com/2008/11/facebook-ad-rates-fall.html"&gt;ad rates had fallen&lt;/a&gt;. And less than six months ago, there were some reports that Facebook was &lt;a href="http://www.marketingpilgrim.com/2009/04/facebook-snubs-4-billion-valuation.html"&gt;snubbing a $4B valuation&lt;/a&gt; despite needing the cash the sale would have given them. (A far cry &lt;a href="http://www.marketingpilgrim.com/2007/10/facebook-sells-2-to-microsoft-for-240-million.html"&gt;from $15B&lt;/a&gt;, eh?)&lt;/p&gt;
&lt;p&gt;Up to this point, it seemed that Facebook was struggling to monetize itself enough to cover its costs. But according to Zuckerberg, their finances are better than fine. One recent effort that may have helped (but, let&amp;rsquo;s be honest, is so new that it probably hasn&amp;rsquo;t made a whole lot of money yet) was &lt;a href="http://www.marketingpilgrim.com/2009/08/facebook-gift-shop-to-open-to-developers-sell-physical-goods.html"&gt;opening the gift shop to developers&lt;/a&gt;. &lt;a href="http://www.insidefacebook.com/2009/09/15/facebook-reaches-300-million-monthly-active-users/"&gt;Inside Facebook&lt;/a&gt; notes a few other potentially contributing efforts:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;What&amp;rsquo;s driving Facebook&amp;rsquo;s revenue growth? A combination of revenue streams: Facebook&amp;rsquo;s self-service ad business has been very strong lately, it continues to invest heavily in brand advertising efforts, and it also continues to release many experimental expansions to its virtual goods and virtual currency business, Facebook Credits. The company is also still deriving revenue from its advertising deal with Microsoft, signed when Microsoft invested in Facebook in 2007.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;If Facebook is a &lt;a href="http://www.insidefacebook.com/2009/09/15/facebook-reaches-300-million-monthly-active-users/"&gt;microcosm of the Internet&lt;/a&gt;, and they make money off serving ads that lead to other parts of their site (driving up time onsite and possible ad rates), perhaps this is a good sign for the Internet at large.&lt;/p&gt;
&lt;p&gt;What do you think? Is Facebook&amp;rsquo;s cash positive status a sign of a turn around? Or are clever new monetization strategies keeping Facebook ahead of the curve?&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.marketingpilgrim.com/2009/09/facebook-hits-300-million-and-cash-positive.html"&gt;Comments&lt;/a&gt;&lt;/p&gt;&lt;br /&gt;&lt;a href="http://aj.600z.com/aj/63590/0/cc?z=1"&gt;&lt;img src="http://aj.600z.com/aj/63590/0/vc?z=1&amp;dim=9392" width="500" height="75" border="0"&gt;&lt;/a&gt;&lt;div class="feedflare"&gt;
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 <category domain="http://www.webpronews.com/tag/facebook">Facebook</category>
 <category domain="http://www.webpronews.com/tag/cash">cash</category>
 <category domain="http://www.webpronews.com/tag/milestone">milestone</category>
 <category domain="http://www.webpronews.com/tag/positive">positive</category>
 <category domain="http://www.webpronews.com/tag/revenue">Revenue</category>
 <category domain="http://www.webpronews.com/tag/us">US</category>
 <pubDate>Thu, 17 Sep 2009 16:24:25 -0400</pubDate>
 <dc:creator>Jordan McCollum</dc:creator>
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<item>
 <title>The eBay-Skype Deal Hits Roadblock</title>
 <link>http://feedproxy.google.com/~r/WebpronewsBlogTalkRssFeed/~3/ojZ6jevgkkE/the-ebay-skype-deal-hits-roadblock</link>
 <description>&lt;p&gt;Just when eBay thought they had moved Skype, the &lt;a href="http://online.wsj.com/article/SB125313063626017009.html?mod=djemalertTECH"&gt;Wall Street Journal tells us &amp;ldquo;Not so fast!&amp;rdquo;&lt;/a&gt; A copyright suit has been filed in Northern California by the founders of Skype over the use of a technology by Skype. The license to continue its use ended in March and since then the founders of Skype and the flounders that bought it have been duking it out in a the UK which has already cast doubt on the deal. The added US suit really puts the Skype deal in jeopardy.&lt;img align="right" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/03/skype-logo.jpg" alt="" /&gt;&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;The suit, filed Wednesday in the Northern California U.S. District Court, extends the drama behind eBay&amp;rsquo;s tumultuous relationship with Skype.&lt;/p&gt;
&lt;p&gt;Skype&amp;rsquo;s founders, Janus Friis and Niklas Zennstrom, left Skype in 2007, two years after eBay bought the online communications provider. Their company, Joltid Ltd., has been embroiled in an intellectual property dispute with Skype since March, putting a cloud over eBay&amp;rsquo;s efforts to unload Skype.&lt;/p&gt;
&lt;p&gt;At the heart of the dispute is a peer-to-peer technology called &amp;ldquo;global index&amp;rdquo; that is owned by Joltid. That technology is also used at the core of Skype&amp;rsquo;s software, which routes calls over the Internet instead of traditional phone lines.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;As if the &lt;a href="http://www.marketingpilgrim.com/2009/09/skype-being-sold-by-ebay.html"&gt;Skype saga hasn&amp;rsquo;t been dramatic enough&lt;/a&gt; (you know that little $900 million write down eBay had to endure?) this really makes for some business theater. Joltid is looking for an injunction against Skype and damages that could be in the range of $75 million daily based on its attempt to claim profits made during the time the license was suspended to the present.&lt;/p&gt;
&lt;p&gt;I suggest you take a run at the WSJ article to see just how nasty and contentious this thing is getting. Business can at times be difficult but not only does there appear to be some bitterness and animosity between the founders of Skype and eBay but they have even named the investors looking to buy Skype in the suit as well. The claim is that the investor group knew there were violations. Now the whole thing is up in the air.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;EBay has acknowledged the fight with Joltid could affect Skype&amp;rsquo;s operation, and possibly closure of its sale. In a regulatory filing, eBay said consummation of the sale was subject to there being no changes in Skype that have an adverse effect on the company, as well as consent from the buyers on the settlement of pending litigation.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;So pull up a chair and grab a snack because this could get interesting. Maybe it&amp;rsquo;ll be the business equivalent of a mixed martial arts brawl but if this follows the form of most of these things it will end up looking more like a WWE production.&lt;/p&gt;
&lt;p&gt;As a user of Skype I just want them to figure it out and make sure the service isn&amp;rsquo;t disrupted. While that sounds nice I think that the possibility of Skype&amp;rsquo;s service being &amp;lsquo;interrupted&amp;rsquo; looks better than ever.&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.marketingpilgrim.com/2009/09/ebays-skype-deal-in-peril.html"&gt;Comments&lt;/a&gt;&lt;/p&gt;&lt;div class="feedflare"&gt;
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 <category domain="http://www.webpronews.com/tag/ebay">eBay</category>
 <category domain="http://www.webpronews.com/tag/founder">founder</category>
 <category domain="http://www.webpronews.com/tag/lawsuit">Lawsuit</category>
 <category domain="http://www.webpronews.com/tag/skype">skype</category>
 <category domain="http://www.webpronews.com/tag/wall-street-journal">Wall Street Journal</category>
 <pubDate>Thu, 17 Sep 2009 16:21:11 -0400</pubDate>
 <dc:creator>Frank Reed</dc:creator>
 <guid isPermaLink="false">51808 at http://www.webpronews.com</guid>
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<item>
 <title>Diller States That Paid Content Is On The Way</title>
 <link>http://feedproxy.google.com/~r/WebpronewsBlogTalkRssFeed/~3/4JgTpQSrQKU/diller-states-that-paid-content-is-on-the-way</link>
 <description>&lt;p&gt;Remember not so long ago when &lt;a href="http://www.marketingpilgrim.com/2009/08/all-murdoch-news-subscription.html"&gt;Rupert Murdoch was espousing the future of paid content&lt;/a&gt;? It is unavoidable was the cry but there has been not much said since. That is, until Barry Diller stated his version of the story at the Goldman Communacopia conference as reported by the &lt;a href="http://www.businessinsider.com/barry-diller-of-course-people-are-going-to-pay-for-content-on-the-web-2009-9"&gt;Business Insider&lt;/a&gt;. Diller has never been one to pull punches so his assessment of the situation comes as no surprise.&lt;img align="right" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/09/Diller-2.jpg" alt="" /&gt;&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;He says &amp;ldquo;people will pay for things&amp;rdquo; on the Web and anyone that&amp;rsquo;s worried about upsetting the Internet community is a fool.&lt;/p&gt;
&lt;p&gt;If you look back just eight years, says Diller, you&amp;rsquo;d see everyone writing off the music business as dead and gone, since all music was going to be free, illegal downloads. Now there&amp;rsquo;s iTunes a good business with smart pricing, and billions in revenue.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Diller&amp;rsquo;s contention is that the pricing model for this movement is the key element for unlocking the flood gates. Once that is figured out then all bets are off. There was no prognostication as to how quickly this could take place but there is a &amp;ldquo;the sooner the better&amp;rdquo; situation in the online publishing world. We don&amp;rsquo;t need Mr. Diller to tell us that one.&lt;/p&gt;
&lt;p&gt;Of course, there&amp;rsquo;s so much more to talk about in the online world and Mr. Diller didn&amp;rsquo;t disappoint. He continues&lt;/p&gt;
&lt;blockquote&gt;
&lt;ul&gt;
    &lt;li&gt;There&amp;rsquo;s no business model for Web video, but he points out that when he suggested pre-rolls for Web video years ago, &amp;ldquo;it was like a cross to a vampire.&amp;rdquo; Now they&amp;rsquo;re everywhere.&lt;/li&gt;
    &lt;li&gt;Not a fan of the banner ad. Display ads are just the first stage, there&amp;rsquo;s a tremendous amount of time to improve.&lt;/li&gt;
    &lt;li&gt;Bing is a &amp;ldquo;good product&amp;rdquo; but it&amp;rsquo;s &amp;ldquo;real foolishness&amp;rdquo; to challenge Google head-on.&lt;/li&gt;
&lt;/ul&gt;
&lt;/blockquote&gt;
&lt;p&gt;So Pilgrims, what&amp;rsquo;s your take on Barry&amp;rsquo;s bits of wisdom? Will you pay for your content that up until now has been free? I for one am a bit baffled by the parallel drawn between music and published content. While I may listen to a song a hundred times I won&amp;rsquo;t revisit content the same way. A song at less than a buck is a great value. An article at any price? Not so sure. Then again Barry wouldn&amp;rsquo;t be the first person to call me a fool!&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.marketingpilgrim.com/2009/09/another-media-giant-says-paid-content-on-the-way.html"&gt;Comments&lt;/a&gt;&lt;/p&gt;&lt;div class="feedflare"&gt;
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 <category domain="http://www.webpronews.com/tag/barry-diller">Barry Diller</category>
 <category domain="http://www.webpronews.com/tag/content">content</category>
 <category domain="http://www.webpronews.com/tag/model">model</category>
 <category domain="http://www.webpronews.com/tag/paid">paid</category>
 <category domain="http://www.webpronews.com/tag/price">Price</category>
 <pubDate>Thu, 17 Sep 2009 16:13:59 -0400</pubDate>
 <dc:creator>Frank Reed</dc:creator>
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<item>
 <title>Twitter Secures One Billion Dollars In Funding</title>
 <link>http://feedproxy.google.com/~r/WebpronewsBlogTalkRssFeed/~3/0tgPSHshvdU/twitter-secures-one-billion-dollars-in-funding</link>
 <description>&lt;p&gt;So it looks like Twitter has entered some rarefied air for sure. According to&lt;a href="http://www.readwriteweb.com/archives/on_twitter_whats_valuation_got_to_do_with_revenue.php"&gt; ReadWriteWeb&lt;/a&gt; and &lt;a href="http://www.techcrunch.com/2009/09/16/source-insight-venture-partners-is-the-new-twitter-investor/"&gt;TechCrunch&lt;/a&gt; the micro-blogging juggernaut is moving into an exclusive club by securing a new round of funding ($50 million) based on a valuation of $1 billion (yup, it&amp;rsquo;s a b). No doubt, this will begin to stir the supporters and detractors alike. Unless we have ridiculously short memories or just think that this time will be different one has to wonder how a company that no one can figure out revenue wise can be valued at that much.&lt;img align="right" src="http://www.marketingpilgrim.com/wp-content/uploads/2009/02/twitter-logo.jpg" alt="" /&gt;&lt;/p&gt;
&lt;p&gt;While I am not an analyst I did think about staying at a Holiday Inn Express over the past year so I qualify for jumping into the fray, right? Let&amp;rsquo;s hear what the RWW folks had to say first though.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;While it&amp;rsquo;s unlikely that Twitter CEO Evan Williams was wearing a Dr. Evil costume when he delivered the news, he had the pleasure of announcing his company&amp;rsquo;s $1 billion dollar valuation today at an all hands meeting. According to TechCrunch, the company has raised a $50 million dollar funding round and the money will be in the bank shortly. Given the fact that Twitter turned down an offer to be purchased by Facebook earlier in the year, it appears the two are about to tango.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;So of course, this conversation wouldn&amp;rsquo;t be nearly as much fun without bringing Facebook into the mix. Facebook is starting to look almost like IBM compared to Twitter. What with actual revenue generation plans and actually having the audacity to be cash flow positive one begins to wonder if Facebook is going to actually merit its own valuation. As we &lt;a href="http://www.marketingpilgrim.com/2009/09/facebook-hits-300-million-and-cash-positive.html"&gt;mentioned yesterday&lt;/a&gt;, Master of the Universe, Mark Zuckerberg, has something to say in the &lt;a href="http://blog.facebook.com/blog.php?post=136782277130"&gt;Facebook blog&lt;/a&gt;.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;We&amp;rsquo;re also succeeding at building Facebook in a sustainable way. Earlier this year, we said we expected to be cash flow positive sometime in 2010, and I&amp;rsquo;m pleased to share that we achieved this milestone last quarter. This is important to us because it sets Facebook up to be a strong independent service for the long term.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;So is Twitter in for the long term? They certainly still have the buzz going and now there appears to be a a real Facebook faceoff looming for the foreseeable future.&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;In the past, ReadWriteWeb has looked at Twitter&amp;rsquo;s platform potential. The service has already been used to create meme trackers, emergency alert services, news feeds and brand monitoring tools. As the infrastructure and search have improved, Twitter has become the go-to site for real time media. But can the company make a Facebook-like leap?&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;Facebook has added Twitter like features so why not? So what&amp;rsquo;s your take? I bet there at least a billion opinions on this one.&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.marketingpilgrim.com/2009/09/a-billion-reasons-for-twitter-to-be-happy.html"&gt;Comments&lt;/a&gt;&lt;/p&gt;&lt;br /&gt;&lt;a href="http://aj.600z.com/aj/63590/0/cc?z=1"&gt;&lt;img src="http://aj.600z.com/aj/63590/0/vc?z=1&amp;dim=9392" width="500" height="75" border="0"&gt;&lt;/a&gt;&lt;div class="feedflare"&gt;
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&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/WebpronewsBlogTalkRssFeed/~4/0tgPSHshvdU" height="1" width="1"/&gt;</description>
 <category domain="http://www.webpronews.com/tag/twitter">Twitter</category>
 <category domain="http://www.webpronews.com/tag/billion">billion</category>
 <category domain="http://www.webpronews.com/tag/funding">Funding</category>
 <category domain="http://www.webpronews.com/tag/revenue">Revenue</category>
 <category domain="http://www.webpronews.com/tag/secure">secure</category>
 <pubDate>Thu, 17 Sep 2009 16:11:30 -0400</pubDate>
 <dc:creator>Frank Reed</dc:creator>
 <guid isPermaLink="false">51805 at http://www.webpronews.com</guid>
<feedburner:origLink>http://www.webpronews.com/blogtalk/2009/09/17/twitter-secures-one-billion-dollars-in-funding</feedburner:origLink></item>
<item>
 <title>Ask.com Stepping Up in Fight Against Breast Cancer</title>
 <link>http://feedproxy.google.com/~r/WebpronewsBlogTalkRssFeed/~3/S95hzMlaAUs/askcom-stepping-up-in-fight-against-breast-cancer</link>
 <description>&lt;p&gt;OAKLAND, Calif., September 14, 2009 &amp;mdash; Ask.com, a leading search engine and operating business of IAC (Nasdaq: IACI), today announced the launch of its Search for the Cure&amp;reg; program and charitable commitment to Susan G. Komen for the Cure&amp;reg;, the world's largest and most progressive grassroots network of breast cancer survivors and activists fighting to save lives and end breast cancer forever.&lt;/p&gt;
&lt;p&gt;The Ask.com Search for the Cure program is a first-of-its-kind donation to Susan G. Komen for the Cure. The initiative makes it easy, educational, and free for consumers to support the fight against breast cancer. Starting today, Ask.com is featuring new homepage themes, called skins, which are designed to educate consumers about breast cancer and inspire support for Susan G. Komen for the Cure. The skins display a weekly series of questions that challenge consumers&amp;rsquo; knowledge of breast health and breast cancer issues. From September 13, 2009 through October 31, 2009.&amp;nbsp; Ask.com will donate 10 cents for select items downloaded and/or activity completed on their site, www.ask.com, with a minimum guaranteed donation of $50,000 up to $100,000.&amp;nbsp; Consumers can use Ask.com to find answers to the questions, and individual donation tallies are tracked via a display at the top of the homepage.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;&amp;ldquo;The Ask.com Search for the Cure program seeks to empower consumers in the fight against breast cancer through an interactive, educational experience that doesn&amp;rsquo;t cost them a dime or require much time &amp;ndash; which we hope will encourage support of this important cause regardless of financial or schedule constraints,&amp;rdquo; said Scott Garell, president of Ask Networks. &amp;ldquo;Susan G. Komen for the Cure has saved millions of lives by funding breast cancer research and education programs globally, and we are honored to join forces with this extraordinary organization of activists and survivors in furthering the search for the cures.&amp;rdquo;&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;In addition to the individual donations generated through the Search for the Cure program, Ask has pledged to invest $1 million through December 2010 as part of its commitment to Susan G. Komen for the Cure, which will raise awareness and encourage involvement in finding the cures for breast cancer.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;&amp;ldquo;Susan G. Komen for the Cure offers supporters ways to engage in the breast cancer movement in ways that are easy and meaningful to them,&amp;rdquo; &lt;/em&gt; said Hala Moddelmog, President and CEO of Susan G. Komen for the Cure. Ask.com has created an easy, engaging, and cost-free way for consumers to get involved and generate funding that is crucial to breast cancer research and education. We are thrilled that Ask.com has joined our cause with such an innovative program.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;center&gt;&lt;a href="http://www.pagetrafficblog.com/ask-com-invites-consumers-to-search-for-the-cure%C2%AE-in-the-fight-against-breast-cancer/6975/"&gt;&lt;img border="0" src="http://www.pagetrafficblog.com/wp-content/uploads/2009/09/Komen-Screenshot.jpg" alt="" style="width: 367px; height: 212px;" /&gt;&lt;/a&gt;&lt;/center&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.pagetrafficblog.com/ask-com-invites-consumers-to-search-for-the-cure-in-the-fight-against-breast-cancer/6975/"&gt;Comments&lt;/a&gt;&lt;/p&gt;&lt;div class="feedflare"&gt;
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&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/WebpronewsBlogTalkRssFeed/~4/S95hzMlaAUs" height="1" width="1"/&gt;</description>
 <category domain="http://www.webpronews.com/tag/ask">Ask</category>
 <category domain="http://www.webpronews.com/tag/breast">breast</category>
 <category domain="http://www.webpronews.com/tag/breast-cancer">Breast Cancer</category>
 <category domain="http://www.webpronews.com/tag/cancer">cancer</category>
 <category domain="http://www.webpronews.com/tag/fight">fight</category>
 <category domain="http://www.webpronews.com/tag/step">step</category>
 <category domain="http://www.webpronews.com/tag/up">up</category>
 <pubDate>Mon, 14 Sep 2009 10:06:15 -0400</pubDate>
 <dc:creator>Navneet Kaushal</dc:creator>
 <guid isPermaLink="false">51745 at http://www.webpronews.com</guid>
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