'Net Features

Is Your Facebook Page Optimized for Timeline?

Michael Garrity — Wed, 30 May 2012 18:45:00 GMT

There has been a wide spectrum of achievement since Facebook made the switch to Timeline for brands. Some companies nailed the format right away, taking advantage of the new features it presented, while others couldn’t quite figure out how to make use of them in a way that would be beneficial to their marketing efforts. Internet marketing...

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Obsessed with Klout?

Peter A. Prestipino — Wed, 30 May 2012 18:00:00 GMT

Over the past few weeks, I have been obsessed with Klout. No, not clout, but Klout — the Web-based measurement service that gauges just how influential a person really is in the social sphere of the ’Net. My interest in Klout, by all accounts, had been mild up until now. But my score has gone through the virtual roof in recent...

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Google+ Finally Goes Local

AllisonH — Wed, 30 May 2012 17:15:00 GMT

Google is finally putting last year’s acquisition of Zagat to good use. The search engine giant added a new local feature to its social network, Google+. The Local tab, which is located on the right-hand side of Google+, enables users to discover and share information about nearby places – including scores and reviews from Zagat, a...

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Toward a More Social CMS with DNN 6.2

Peter A. Prestipino — Wed, 30 May 2012 16:30:00 GMT

How social is your CMS? If you’re like most digital Web workers, the out-of-the-box CMS you use each and every day is likely not very social at all. Web content management system DotNetNuke hopes to change all that with the release of DNN 6.2, a more social CMS designed for enterprises to configure and deploy social collaboration...

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Turning CRM into a Game

Peter A. Prestipino — Wed, 30 May 2012 15:45:00 GMT

Gamification has captured the attention of digital marketers and developers, and slowly the Web community at large is beginning to see software solutions built from the ground up with that functionality at its core. One such new offering is Zurmo, an open-source CRM project that embraces game mechanics in some relatively creative ways with the...

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New-look Bit.ly Adds Curation Features

Michael Garrity — Wed, 30 May 2012 15:00:00 GMT

Popular link-shortening service Bit.ly has undergone a redesign that includes the release of a handful of new features heavily focused on curation. One of these new options is the inclusion of a bookmarking feature called “bitmarks.” With bitmarks, users will be able to save and review the links they’ve shared on Facebook and...

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Online Video Ad Views Jump 78 Percent

AllisonH — Wed, 30 May 2012 13:00:00 GMT

Social media and online video are two of the hottest topics on the Web today – so it should be no surprise that social video ads are more popular than ever. A report from social video analytics and advertising platform Visible Measures reveals that social video advertisements received more than 1.3 billion views in Q1 of 2012, which is a...

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Smarter Commerce Delivers Intelligence to CMOs

Michael Garrity — Wed, 30 May 2012 11:00:00 GMT

IBM continues to aim high with its digital marketing software, releasing some new products as part of the company’s Smarter Commerce initiative. The new software and services, announced during the Smarter Commerce Global Summit, is geared towards chief marketing officers (CMO) and offers them the ability to deliver personalized digital...

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Convert Visitors into Customers with Behavioral Data

AllisonH — Wed, 30 May 2012 01:05:00 GMT

Data solutions provider RedEye has launched a behavioral remarketing platform for e-commerce merchants called the Conversion Solution. The Conversion Solution monitors customers across multiple visits in order to increase conversions. The product gathers valuable data from registered visitors, the browser and the shopping cart so that merchants...

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Cloud Management Collaborations Made Simple

Michael Garrity — Wed, 30 May 2012 00:35:00 GMT

One of the great advantages of utilizing cloud computing is the ease with which companies and individuals can collaborate in a transparent and immediate manner. Last week, IT operations solution provider OpDemand unveiled enhancements to its product that will help facilitate the collaborative management of cloud infrastructure for agile...

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AdWords Auction Insight Report – What to Expect

Peter A. Prestipino — Tue, 29 May 2012 20:00:00 GMT

What would you do differently if you knew the paid search strategy of your competitors? Google has for quite some time provided data on impression share within campaigns and ad groups, reporting the percentage of impressions received as compared to the estimated number of impressions for which an advertiser was eligible. While that...

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Miva Merchant Adds Payment and Checkout Options

Linc Wonham — Tue, 29 May 2012 19:30:00 GMT

E-commerce software and hosting provider Miva Merchant has released a major core software update that includes several new features and modules. Current customers will notice the following new options as part of the immediate availability of Miva Merchant 5.5 PR8 Update 6: • Template Import/Export: Imports your store’s category tree...

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User Satisfaction Scores Reveal Web Application Performance

Michael Garrity — Tue, 29 May 2012 18:45:00 GMT

Real-time IT management company ManageEngine is releasing a slew of new enhanced monitoring features for its performance monitoring software package known as Applications Manager, including standardized user experience (UX) scores. These scores will give businesses managing their Web applications with ManageEngine accurate information about user...

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Audit Paid Search Campaigns with New Service

AllisonH — Tue, 29 May 2012 18:00:00 GMT

Digital performance agency iProspect has launched the Paid Search Audit Service, which is a pay-per-click (PPC) analysis that evaluates the performance of a brand’s online marketing campaign. This new tool enables businesses to leverage iProspect’s paid search experts in order to increase profitability and identify lost revenue...

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Google Penguin Update 1.1 (Watch Closely)

Peter A. Prestipino — Tue, 29 May 2012 16:54:00 GMT

An update to Google's search index arrived prior to the long holiday weekend here in the U.S. Google's Matt Cutts announced the "data refresh" on Twitter late Friday afternoon. Despite claims otherwise, this is the first official update since the "Penguin" update rolled out in late April 2012. Many SEOs noticed...

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