'Net Features

The Digital Future in Focus

Peter A. Prestipino — Fri, 10 Feb 2012 03:00:00 GMT

Comscore released its annual report examining trends in the digital world including social media, search, online video, digital advertising, mobile and e-commerce. The 2012 U.S. Digital Future in Focus provides several key insights and highlights what these trends mean for the coming year. “2012 promises to be an exciting year for the...

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eTapestry Integrates with Constant Contact

Peter A. Prestipino — Fri, 10 Feb 2012 02:00:00 GMT

The leading software platforms are those that make the most (and best) third-party integrations available to their users. Blackbaud’s fundraising software eTapestry has just announced such a platform integration, partnering with email marketing service provider Constant Contact. Through the integration, nonprofits will be able to target...

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Path Analysis: Google Refreshes Search Funnel Reports

Peter A. Prestipino — Fri, 10 Feb 2012 01:00:00 GMT

Google has made several improvements to its AdWords Search Funnels, a tool initially released in 2010 that enables advertisers to better understand the series of search impressions and clicks that ultimately result in conversion. Google today provided a sampling of the improved features which include the ability to compare data ranges - giving...

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Here's How jQuery is Creating the Interest in Pinterest

Linc Wonham — Thu, 09 Feb 2012 20:00:00 GMT

Startup social networking site Pinterest has been gaining a lot of attention recently – most of it good, but some of the most recent news hasn’t been so great. But good or bad, the online visual pinboard is one of the hot topics of the day and traffic to the site is skyrocketing. As this relates to the design and development world,...

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Dollar-a-day Hosting for Video Neophytes

Linc Wonham — Thu, 09 Feb 2012 16:00:00 GMT

Online video hosting service vzaar has launched a new package that hosts up to 250 videos for less than a dollar a day. The idea behind vzaar Express is to give smaller businesses that may be new to video marketing the freedom to experiment until they’ve found the approach and message that’s right for their brand. “At vzaar, we...

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Facebook Ad Budgets Grow Faster than Paid Search

Peter A. Prestipino — Thu, 09 Feb 2012 03:00:00 GMT

Digital marketing software provider Kenshoo has unveiled some interesting growth metrics based on analysis of more than 100 billion ads delivered on Facebook through its Kenshoo Social platform. Kenshoo customers spent 109 percent more on Facebook in Q4 of 2011 than they did in the whole of Q3. While much of that can be attributed to the...

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Jivox – Video Ads for the Political Landscape

Peter A. Prestipino — Thu, 09 Feb 2012 02:00:00 GMT

The political season is certainly heating up, and there have been quite a few technology-related releases that can be directly related to a candidate's success. But perhaps none of them will play a more important role than video, as it remains a powerful engagement mechanism. The latest news comes from video ad company Jivox, which just...

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VMware Zimbra Comes to Verio

Peter A. Prestipino — Thu, 09 Feb 2012 01:00:00 GMT

Verio, best known for its online business solutions such as Web and application hosting for SMB marketing, announced the availability of VMware Zimbra for OEM and via Verio partners. VMware Zimbra, an open source messaging and collaboration platform, expands Verio’s portfolio of hosted email solutions for its OEM partners. The Verio and...

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The Dirty Secret of Pinterest - Link Swapping

Peter A. Prestipino — Wed, 08 Feb 2012 21:04:00 GMT

Social media visual pin board Pinterest, which is now receiving over 10 million unique visitors a month, is apparently swapping out the links submitted by its users for links provided by affiliate network SkimLinks and doing so for profit as an affiliate, according to at least one industry source. Joel Garcia of GTO Management ran some...

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Developers' Toolkit Released for jQuery and HTML5

Linc Wonham — Wed, 08 Feb 2012 18:00:00 GMT

ComponentOne has released of a kit of UI widgets for HTML5 and jQuery development. The centerpiece of the release – called Wijmo – is the data visualization widgets that include more HTML5 chart types and new HTML5 gauges. Wijmo extends jQuery UI and provides everything from interactive menus to rich charts. This v2 release offers...

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Mobile Web Usage is Doubling Every Year

Linc Wonham — Wed, 08 Feb 2012 15:00:00 GMT

Global Internet usage through mobile devices – not including tablets – essentially doubled from 4.3 percent in January 2011 to 8.5 percent in January 2012, according to Web analytics company StatCounter. StatCounter also reports that the use of “mobile devices”, referring to smartphones and feature phones only in their...

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SEO Meta Data Mechanics: Titles & Descriptions

Peter A. Prestipino — Tue, 07 Feb 2012 17:15:00 GMT

Inbound links and personal connections carry the strongest influence in search results listings, and today you will discover several tactics to increase both of those counts. There’s a lot more to securing first-place and first-page rankings, however, than links and personal connections. For that you’ll need to delve into the...

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Finding Lost Impressions with Share of Voice Metrics

Peter A. Prestipino — Tue, 07 Feb 2012 17:00:00 GMT

In November 2011, Microsoft AdCenter representatives indicated that impression share reporting would be coming soon; and, after much anticipation from the advertising community, it has finally arrived. Advertisers on AdCenter can now create impression share reports and access statistics about the percentage of ad impressions they may be losing...

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Doubling AOV with Behavioral Commerce

Peter A. Prestipino — Tue, 07 Feb 2012 16:30:00 GMT

The more you know about your customers, the better positioned you are to sell them products - and sell more in general. Online hat retailer Hats in the Belfry can apparently attest to that. The internet retailer selected retargeting and behavioral commerce platform Steelhouse, an Ad-Tech Innovation award winner, and saw its average order...

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Google Update Highlights Freshness

Peter A. Prestipino — Mon, 06 Feb 2012 20:44:00 GMT

Google recently announced several new search quality highlights that were rolled out in January. Perhaps more than any other "theme" from this round of updates, however, freshness seems to be the focus. Google has essentially made several adjustments/updates to the freshness algorithm it released back in November. While these...

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