Website And Business

“QR Codes Must Die” – Or Maybe Just Used Better…

Nardo — Sat, 20 Aug 2022 16:30:14 +0000

Just read an article on CNN called “Why QR-code menus are still around” (August 20, 2022). It’s an interesting read. Things to pick up from it are: Restaurant owners love contact-less menus that can be accessed by QR code, as it allows for quick and inexpensive menu changes (immediate, and no reprinting required) Patrons hate them – especially when the QR code brings you to a zoom in/zoom out slide left/slide right static PDF file of the menu But a more user-friendly use of QR codes might be a happy medium, like bringing up a mobile-friendly online menu – especially

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Profile is not linked to delegate page: profile should always be linked to delegate page

Nardo — Fri, 19 Aug 2022 14:05:11 +0000

OK, so I am in the process of rebooting this blog. And I wanted to share this post onto some Facebook pages. Then, a dreaded error message… “profile is not linked to delegate page: profile should always be linked to delegate page” A quick Google search taught me that this is due to changes at Facebook; you now have to be acting in Facebook as your page (rather than your personal profile). So: changed who I am acting as on Facebook (top-right corner) and tried again. This time it worked like a charm. Resource: https://www.ybierling.com/en/blog-socialnetwork-solve-facebook-sharing-to-business-page

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3 Core Questions When Creating Content

Nardo — Fri, 19 Aug 2022 13:24:23 +0000

Google reported yesterday that… Our “helpful content update” launching next week will better surface original, helpful content made by people, for people, rather than content made primarily to gain search traffic. It’s part of a broad effort to show more unique, authentic info in results. If you are crafting a blog post or ad it would result in better results if you focused your content on these three things: Who is your target audience? Who are you writing this for? If you boil the content down to one thing only, what is your core message? What action do you want

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How to Disable Related Videos in YouTube Embeds in 2020

Nardo — Sun, 06 Dec 2020 20:17:34 +0000

A lot of websites have embedded YouTube videos on them. Up until a few years ago, you were able to select “remove related videos” when creating the video embed script; this would disable the related videos from showing up in your embedded video when the video was paused or finished. But then YouTube disabled this ability in the embed script creation process. So now, when you create an embed script for a video on YouTube, you’ll see 3 related videos when you play the embedded video and pause it. Like you can see in the screenshot below. But by adding

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Why a Site with Less Backlinks Can Outrank a Site with More

Nardo — Wed, 25 Nov 2020 16:34:25 +0000

It’s all about building trust and authority for your website. Here are some tips that can help you achieve that: Optimize your content’s structure Have a solid internal linking structure Header tags Clear titles Properly named images Proper Schema Proper accessibility (be as (O)ADA-compliant as possible) Ensure your website is secure Make sure your website downloads fast Get links in articles from (SEO’d) authorities in your niche More details can be found in this article. Photo by Merakist on Unsplash

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Instagram is Letting Advertisers Create Posts With Users’ Accounts

Nardo — Wed, 25 Nov 2020 16:03:31 +0000

Instagram is launching a new process where advertisers can publish branded content ads (sponsored posts) without the need for influencers to create an organic post first. The new process allows brands to craft an ad with the creator’s own account and even publish it. With the the creator’s approval, of course. Here’s more about how the new process works, followed by information on additional updates to branded content ads. Photo by 🇨🇭 Claudio Schwarz | @purzlbaum on Unsplash

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Google will now notify GMB account owners by email when local listings suspended

Nardo — Fri, 24 Jul 2020 23:25:50 +0000

Suspensions have been a source of considerable frustration for many local marketers and business owners. Many businesses rely on Google My Business a lot – although lots of businesses may be unaware of it. I mean, look at all those unclaimed listings… But when call volumes drop all of a sudden, and someone starts to investigate WHY, it may be because your listing has been suspended. Until recently you had to find out on your own – and a lot of damage may have been done until you do. Since last week, because of a new European law, Google has

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Ways To Improve Your Business During The Corona Crisis

Nardo — Wed, 15 Apr 2020 23:44:19 +0000

The coronavirus pandemic has resulted in businesses being temporarily closed or drastically change the way they serve their customers. And business people are experiencing anxiety over when these measures will be lifted, and what their business will look like after. In order to help businesses to make the most of a difficult situation, I am offering some ideas to improve your business during the corona crisis: 1. Do SOMETHING The worst you can do, is nothing. Even if you have to temporarily close your doors, and can’t offer takeout or delivery, and can’t sell online – you can still keep

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Chrome 80 (Feb 2020) Will Automatically Block Push Notifications

Nardo — Thu, 09 Jan 2020 14:54:53 +0000

The new Chrome version will automatically block push notifications when the user routinely blocks push notification permission requests, or the website offering the push notification has a low opt-in rate.

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What Are Local Citations?

Nardo — Tue, 30 Apr 2019 23:54:31 +0000

A local citation is any mention of your business on the web; it is any combination of your company name, phone number, address, zip or postal code, and website address. Citations in SEO are a key factor in improving your local search results. (WhiteSpark) These listings are referred to as: NAP (Name Address Phone Number) NAPW (Name Address Phone Number Website) UNAP (URL Name Address Phone Number) Citations can be found on online directories, but also on other websites (like blogs). Some of the most important online directories include: Google My Business Yelp Foursquare Citysearch Manta MerchantCircle But hyper local

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