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	<title>WebsiteDoctor</title>
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	<link>https://websitedoctor.com</link>
	<description>Helping businesses increase sales by improving website experience and increasing customer lifetime value</description>
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		<title>Create a Trust-Building About Page</title>
		<link>https://websitedoctor.com/create-a-trust-building-about-page/</link>
		
		<dc:creator><![CDATA[Alastair McDermott]]></dc:creator>
		<pubDate>Sun, 26 May 2024 17:17:20 +0000</pubDate>
				<category><![CDATA[Conversion]]></category>
		<guid isPermaLink="false">https://websitedoctor.com/?p=9074</guid>

					<description><![CDATA[I&#8217;ve spent years helping businesses improve their online presence and I&#8217;ve noticed that one crucial page often gets overlooked: the About Us page. This page deserves your attention, and you can transform it into a powerful tool for building trust and converting visitors into customers. Why the About Us Page Matters About pages are quite [&#8230;]]]></description>
		
		
		
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		<item>
		<title>Passive vs Active Websites</title>
		<link>https://websitedoctor.com/passive-vs-active-websites/</link>
		
		<dc:creator><![CDATA[Alastair McDermott]]></dc:creator>
		<pubDate>Sat, 02 Apr 2022 18:13:23 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[authority building]]></category>
		<category><![CDATA[consulting]]></category>
		<category><![CDATA[consulting business growth]]></category>
		<category><![CDATA[inbound marketing]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[professional services marketing]]></category>
		<category><![CDATA[website design]]></category>
		<category><![CDATA[website optimization]]></category>
		<category><![CDATA[websites for consultants]]></category>
		<guid isPermaLink="false">https://websitedoctor.com/?p=9097</guid>

					<description><![CDATA[Want Your Website to Bring You Leads? You Have Two Choices If you&#8217;re selling high-touch professional services and you want your website to help you generate leads, you have two clear options: build a passive site that builds trust, or build an active site that attracts and converts visitors. Your website either works for you [&#8230;]]]></description>
		
		
		
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		<title>Creating Your Value Proposition</title>
		<link>https://websitedoctor.com/value-proposition/</link>
		
		<dc:creator><![CDATA[Alastair McDermott]]></dc:creator>
		<pubDate>Wed, 29 Aug 2018 09:35:43 +0000</pubDate>
				<category><![CDATA[Best of]]></category>
		<category><![CDATA[Conversion]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Positioning Statement]]></category>
		<category><![CDATA[Unique Selling Proposition]]></category>
		<category><![CDATA[Unique Value Proposition]]></category>
		<category><![CDATA[USP]]></category>
		<category><![CDATA[UVP]]></category>
		<category><![CDATA[Value Proposition]]></category>
		<guid isPermaLink="false">https://websitedoctor.com/?p=7490</guid>

					<description><![CDATA[One of the most important &#8211; perhaps the single most important &#8211; thing you must have clarity on in your business is your value proposition, also known as &#8220;positioning statement&#8220;. A quick note on terminology: for most people, these terms are completely interchangeable, and you&#8217;ll notice me switching back and forth between them all the [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>Which CMS Should You Use?</title>
		<link>https://websitedoctor.com/which-cms/</link>
		
		<dc:creator><![CDATA[Alastair McDermott]]></dc:creator>
		<pubDate>Thu, 10 May 2018 09:12:06 +0000</pubDate>
				<category><![CDATA[Conversion]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[CMS]]></category>
		<category><![CDATA[Content Management System]]></category>
		<category><![CDATA[Magento]]></category>
		<category><![CDATA[Squarespace]]></category>
		<category><![CDATA[Website System]]></category>
		<category><![CDATA[Weebly]]></category>
		<category><![CDATA[Wix]]></category>
		<category><![CDATA[WordPress]]></category>
		<guid isPermaLink="false">https://websitedoctor.com/?p=7005</guid>

					<description><![CDATA[You might have heard of content management systems and names like WordPress, SquareSpace, Wix, Weebly, Magento or Shopify. But which is right for your business website? Here&#8217;s a simple flowchart decision tree to help you choose the right CMS for your website. Use this as a starting point in your research, or in your discussion [&#8230;]]]></description>
		
		
		
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		<title>Why Your Website Has to Be Mobile Friendly</title>
		<link>https://websitedoctor.com/website-mobile-friendly/</link>
		
		<dc:creator><![CDATA[Alastair McDermott]]></dc:creator>
		<pubDate>Mon, 07 Nov 2016 09:14:46 +0000</pubDate>
				<category><![CDATA[Conversion]]></category>
		<category><![CDATA[Adapt]]></category>
		<category><![CDATA[Adaptive]]></category>
		<category><![CDATA[Desktop]]></category>
		<category><![CDATA[Device]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Mobile Friendly]]></category>
		<category><![CDATA[Responsive]]></category>
		<category><![CDATA[Smartphone]]></category>
		<category><![CDATA[Tablet]]></category>
		<category><![CDATA[Web Design]]></category>
		<guid isPermaLink="false">https://websitedoctor.com/?p=5565</guid>

					<description><![CDATA[It used to be acceptable to have a desktop only website but in this day and age your business website simply must be mobile-friendly. Our internet usage has changed dramatically because of the uptake of smartphone and tablet devices, and that shows in the stats: mobile now represents 65% of digital media time (comScore report [&#8230;]]]></description>
		
		
		
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		<title>How to Create Returning Website Visitors</title>
		<link>https://websitedoctor.com/create-returning-visitors/</link>
		
		<dc:creator><![CDATA[Alastair McDermott]]></dc:creator>
		<pubDate>Mon, 18 Jul 2016 10:15:28 +0000</pubDate>
				<category><![CDATA[Best of]]></category>
		<category><![CDATA[Conversion]]></category>
		<category><![CDATA[Traffic]]></category>
		<guid isPermaLink="false">https://websitedoctor.com/?p=5321</guid>

					<description><![CDATA[In a previous article I talked about the difference between search and social visitors &#8211; it&#8217;s all about the mindset or &#8220;mode&#8221; that they&#8217;re in. One thing I mentioned that surprises some people is that our analytics tell us that around 97% of all visitors to a website visit just that one time, and never [&#8230;]]]></description>
		
		
		
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		<title>Are You Making These Website Mistakes?</title>
		<link>https://websitedoctor.com/common-website-mistakes/</link>
		
		<dc:creator><![CDATA[Alastair McDermott]]></dc:creator>
		<pubDate>Fri, 15 Jul 2016 10:12:08 +0000</pubDate>
				<category><![CDATA[Best of]]></category>
		<category><![CDATA[Conversion]]></category>
		<category><![CDATA[CMS]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Mistakes]]></category>
		<category><![CDATA[Traffic]]></category>
		<category><![CDATA[Trust]]></category>
		<category><![CDATA[Visitors]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[WordPress]]></category>
		<guid isPermaLink="false">https://websitedoctor.com/?p=5301</guid>

					<description><![CDATA[Common mistakes seen when reviewing 20+ business websites I recently did some public website reviews to help folks out with professional feedback on their site, and to get some business intelligence. You can find out more on why I did the reviews below, as well as a breakdown of the sites by business type (product/service), [&#8230;]]]></description>
		
		
		
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		<item>
		<title>The Critical Difference Between Search and Social Traffic</title>
		<link>https://websitedoctor.com/search-vs-social-traffic/</link>
		
		<dc:creator><![CDATA[Alastair McDermott]]></dc:creator>
		<pubDate>Mon, 04 Jul 2016 09:54:04 +0000</pubDate>
				<category><![CDATA[Best of]]></category>
		<category><![CDATA[Conversion]]></category>
		<category><![CDATA[Traffic]]></category>
		<guid isPermaLink="false">https://websitedoctor.com/?p=5222</guid>

					<description><![CDATA[Like most business owners, you want to increase your website traffic. There&#8217;s one simple but crucial concept you need to be aware of while you&#8217;re doing that. You already know that your traffic is made of up individual people, all with different needs, knowledge, mindsets and environment. But the important thing is how it changes [&#8230;]]]></description>
		
		
		
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		<item>
		<title>Post-mortem of a Failed Membership Site</title>
		<link>https://websitedoctor.com/post-mortem/</link>
					<comments>https://websitedoctor.com/post-mortem/#comments</comments>
		
		<dc:creator><![CDATA[Alastair McDermott]]></dc:creator>
		<pubDate>Fri, 26 Feb 2016 09:39:54 +0000</pubDate>
				<category><![CDATA[Best of]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Learning]]></category>
		<category><![CDATA[Membership]]></category>
		<category><![CDATA[post-mortem]]></category>
		<category><![CDATA[SelfAssemblySites]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[WordPress]]></category>
		<guid isPermaLink="false">https://websitedoctor.com/?p=4743</guid>

					<description><![CDATA[SelfAssemblySites is a video training membership site launched in 2011 that teaches you how to build and maintain your own website with WordPress. It has over 100 training videos with how-to&#8217;s on every aspect of the process. It failed miserably as a business. Here are some of the mistakes we made with SelfAssemblySites and the [&#8230;]]]></description>
		
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			<slash:comments>1</slash:comments>
		
		
			</item>
		<item>
		<title>Running a Website with WordPress</title>
		<link>https://websitedoctor.com/running-a-website-with-wordpress-ebook/</link>
		
		<dc:creator><![CDATA[Alastair McDermott]]></dc:creator>
		<pubDate>Fri, 06 Nov 2015 16:02:16 +0000</pubDate>
				<category><![CDATA[Tech]]></category>
		<category><![CDATA[Book]]></category>
		<category><![CDATA[Ebook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[Plugins]]></category>
		<category><![CDATA[Site]]></category>
		<category><![CDATA[Sites]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[Websites]]></category>
		<category><![CDATA[WordPress]]></category>
		<guid isPermaLink="false">https://dev.websitedoctor.com/?p=4429</guid>

					<description><![CDATA[&#8220;Running a Website with WordPress: A Quick Guide for Business Owners&#8221; is full of practical advice and tips for running a successful website including crucial topics like increasing your online sales. It&#8217;s available on Amazon Kindle US for $0.99 and Amazon Kindle UK for £0.99. It&#8217;ll soon be available in print edition. Not in the [&#8230;]]]></description>
		
		
		
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