Therapy Marketing, SEO, Tech and Fun!

Web Visitors are Not Mind Readers: Tips for Success

elizabeth — Fri, 20 Jan 2012 19:01:36 +0000

I remember hearing that a lot of therapists have had therapy themselves. At first blush I thought, what the….? How and why, and HUH? But, yes, I get it now. The best line is from Virginia Satir, beloved attachment therapist in the marriage and family therapy world, who said “we can not see our own [...]

Do therapists have the cash flow for marketing?

elizabeth — Tue, 17 Jan 2012 20:51:18 +0000

The good news about marketing these days is you can extremely cheaply make dramatic marketing moves with huge impacts. The bad news is most therapists don’t know heads from tails around marketing, generally, let alone the internet or technology. I think a lot about newbies since I’m in that boat. I’m actually a pre-newbie since [...]

Ethics and Marketing

elizabeth — Fri, 13 Jan 2012 02:14:59 +0000

I am both looking forward to, dreading, and half-jokingly suggesting a rename of the upcoming class this semester about ethics. I think mine is “Professional Issues” but it might as well be called “How to become so scared that you do NOTHING, and let all the untrained, unlicensed, experienceless self-help marketing gurus share unwisdom to [...]

New Years Resolution For Therapists

elizabeth — Tue, 03 Jan 2012 21:25:56 +0000

I’m writing my first blog post on my BRAND NEW template. It’s still a work in progress but the simplest way to think about it is that we could ALL lose on our website or blog. (In this case I got rid of most categories, will be redoing them to the most popular posts, got [...]

Are therapists risk averse or ignorant about risk?

elizabeth — Fri, 02 Dec 2011 19:19:29 +0000

Picture me jumping up on my bandwagon now… Imagine this too common scenario. Someone puts $20 a month into the hope of finding clients. This person does get a client. The client doesn’t really pan out. Income generated: $125. Expenses: $60. Net profit: $65. This person ends the $20 listing because “it’s clearly not working.” [...]

Packaging for Client Attraction

elizabeth — Fri, 18 Nov 2011 22:45:10 +0000

This morning I had the joy of meeting my internship supervisor for therapy. She and a colleague have created an amazing group of holistic healers to help with the mind/body issues we all face. There is massage, acupuncture, holistic MD, all types of therapists, all under the same roof. Getting a tour of the office we [...]

What Daytime TV Commercials Teach Us

elizabeth — Thu, 10 Nov 2011 03:18:46 +0000

The year 2009 was a rough one for me, involving about 3 months on various levels of bedrest. Sometimes without much mobility, which nearly guarantees a lot of TV watching. I used to think those culinary institute and community college commercials were completely out of it, not bringing up their website address or having a call to [...]

Can Do Gooders Make Money?

elizabeth — Fri, 21 Oct 2011 19:24:58 +0000

I had a great conversation today with someone I’m going to partner with on some things, but it reminded me just how far I’ve come in the last six years of being in the “do gooder” business. A few key points stand out for me today. Pacing vs Leading You do this with clients. But [...]

Predictable Overwhelm

elizabeth — Wed, 05 Oct 2011 19:52:19 +0000

I’ve heard it over and over. I knew it was coming. I knew it was real. I’ve heard, or said, all the excuses. I’ve even defied many excuses people have had. But yes. Marketing is overwhelming. Therapy is overwhelming. Or in my case, graduate school, full time parenthood AND running a few businesses is overwhelming, [...]

Chasing Quality Traffic

elizabeth — Wed, 28 Sep 2011 16:19:20 +0000

One of the biggest ways to frustrate me is to say “I want a lot of website traffic!” You can get a blog, get a lot of traffic, but not a single set of eyeballs are remotely your client type! When people share their social media on Linkedin with other therapists, they get an increase [...]