Therapy Marketing, SEO, Tech and Fun!

Are you constipated?

elizabeth — Thu, 17 May 2012 16:36:58 +0000

Sorry for the metaphor, folks, but this is how I think. I believe many therapists feel this way. You have a passion, a pressure to do more, ideas that you want to share…something burning inside you. But it just won’t come out. No matter how hard you try, how much you meditate, or clear your [...]

Finding Your Networking Mindset

elizabeth — Fri, 04 May 2012 19:49:09 +0000

I just got back from a networking group for private practice therapists and am inspired! (What, me, inspired? I know. Like saying I’m breathing…) I see my own reflection in the common themes newbies have to networking and marketing. I’m over about 90% of it, and the 10% haunts me today, as I face similar [...]

Quitting a Therapy Directory – Part Two

elizabeth — Thu, 26 Apr 2012 21:27:00 +0000

I wrote part one about when it is very logical to quit a therapy directory. Now on to the reasons that make me cringe a bit for the therapists own growth and marketing savvy knowledge. Four really common reasons that make me cringe a bit are: I’m not getting any emails or calls. You need [...]

Before Quitting a Therapy Directory Listing – Part One

elizabeth — Wed, 25 Apr 2012 21:30:17 +0000

Let’s start this conversation by describing the most common reasons therapists give for quitting their therapy directory advertising. Let’s also assume you’re already on a therapy directory because this is not a post about why you should JOIN them. That is a whole other issue related to your marketing referral sources. Many reasons you may [...]

What to Write: the Challenge, Chore and My Offer

elizabeth — Sat, 07 Apr 2012 22:52:30 +0000

I was just helping a friend in Facebook on blogging. She has three jobs, is busy, not techie, and is brand new to that world. I gave her a lot of really fun ideas and she’s more excited now. Sound familiar? Lately I’ve had some goofy experiences that reinforce a strength of mine. I’m GOOD [...]

Four Ways to Combat Therapy Marketing Fear

elizabeth — Sat, 17 Mar 2012 19:07:13 +0000

Marketing For Therapists is doing what you already do so well. Listen, absorb, and find patterns, ideas, and solutions inside what is said. My blog post Being of Service IS Marketing is a popular post that for many rejiggers what marketing really looks like. Some of you will be more exhausted by reading this post, [...]

5 Ways to Differentiate as a Therapist

elizabeth — Thu, 08 Mar 2012 02:41:30 +0000

I say it a lot. Therapists treat themselves like a commodity. I have never actually come up with a post like this in a presentation but it’s a fun challenge. How can you, a therapist with minimal experience, or thirty years of tenure, differentiate in an authentic way? And how can you not feel like [...]

List Building vs Networking

elizabeth — Fri, 02 Mar 2012 16:08:39 +0000

I have so many therapist friends doing so many awesome things. We keep up as colleagues would, as friends would. I cheer them on from the sidelines. And then it happens. I get an email from them. Only it’s not a “yo, how’s it going?” email. It’s a canned, template email. FROM. THEIR. LIST. Wha??? [...]

Are you cool enough for message board communities?

elizabeth — Wed, 29 Feb 2012 22:06:32 +0000

I’ve been selling more of my premarital books lately and have been meaning to go see my web traffic to learn what’s going on. Yes, this cobbler’s kids have no shoes. I’ve actually thought about making the time for my own websites and doing everything that I know works, and then reporting the results back [...]

Practice Building

elizabeth — Wed, 15 Feb 2012 22:55:00 +0000

Turns out this phrase, “practice building”, gets 12,000 searches a month and has low competition. Have I ever used the term practice building? I don’t think so! What does this mean? Other than I’ve been a very busy bee and not had any regularly scheduled, weekly time to dedicate to my consulting business, it means [...]