Dental and Medical Website Design, SEO and Social Media

6 Tips to Spring Clean Your Dental or Medical Practice Website

2015-04-07T11:06:00.002-07:00

Indeed, spring is here! After months of freezing temperatures, birds are back chirping and the flowers blooming. Now is a wonderful opportunity for dentists and doctors to take a look at your practice websites and conduct annual spring makeover by getting rid of dated content and codes, old photos and tired copies and make room for fresh content, a new Responsive Dental Website Design or Responsive Medical Website Design.

Website Content Improvement
Content is the life of your website and the key component that makes patients choose your dental or medical expertise. Add new and relevant content that answers some of the most interesting questions your patients ask and make sure it's something they can share through social media. Use catchy titles that will resonate more with the patients and add infographics, interesting statistics and facts that help educate and inform patients. Pay extra attention to details like punctuation marks, spelling and grammars.

Polish Your Website Design
It's a great time for a Dental or Medical Web Design rehabilitation if your website was designed two or more years ago and it's looking tired. Your website is the window to your practice and it impacts your overall reputation. Is your website imparting the right message to your existing and prospective patients? Does it give the impression that you are someone they can trust for their dental or medical health? Your choice of colors, layout, images, call-to-action buttons and fonts should be consistent with your office interior, branding and culture. Do you have a mobile-friendly Responsive Dental Website or Responsive Medical Website? Google recently announced it will penalize websites that are not responsive or mobile-friendly because more people are turning to their smartphones and mobile devices in search of healthcare information or services. Responsive websites provide optimal experience for your patients.

Fold Away Old Photos and Display New Ones
No spring makeover is complete without replacing old photos on your site. Post new photos so you can showcase your team and your office to your site visitors. Patients wants to see beforehand the people they will trust with their health and dental needs. They want to take a look at your office photos if your are equipped with modern medical or dental equipment or if your office is clean and comfortable. They are also interested in seeing photos of successful treatments through before and after galleries. Hire a professional photographer for better photographs that will surely give the right impression and attract new patients.

Reinforce Your Calls To Action
Your calls to action, and the buttons that go with them, are keys to the doors of your dental or medical practice. Strategically designed and positioned, they help prompt people to choose you and your services. To help convert your site visitors to new patients, choose appropriate, clever and catchy calls to action.

Spruce Up Your Online Reputation
Take control, manage or clean up your online reputation. Remember that much of what appears online regarding you or your services, such as a patient's review or comment, stick around and can impact your practice. Solution21's Reputation Management System for Dental or Medical Practices is an affordable, dynamic, and efficient patient review management system designed for modern dentists and doctors. Your reputation is the core of your dental or medical practice. Without a reputation system in place, it is easy for patients to leave negative reviews elsewhere online, such as Yelp and Google+. The system helps improve your online reputation and ensure that the positive material about you rises to the top of search-engine results.

Polish Your SEO
Dental SEO or Medical SEO is an important part of spring makeover, if you want your new patients to find your practice or services online. Come up with a list of keywords to optimize that is relevant to your practice and to your patients. If you already have SEO in place, take time to go through your SEO reports and review the analytics to see if there are ways you can boost your traffic or expand your content. Perhaps, you need to expand your SEO and add new keywords to cover your new services. Make sure the meta tags are updated and meets search engine requirements. Social media sharing buttons must be in place to make it easy for your visitors to share your content, which helps spread the word about you and your services.

Freshen Up Your Practice This Spring and All Year Round
These tips are great for spring cleaning and can also be done all year round. A spring makeover should be an essential part of your marketing efforts. It can benefit your dental or medical practice for months to come by providing fresh content, well-organized site and new look to drive new patients to your site.

Need help with your site's spring makeover? As your partner, Solution21 provides complimentary assessment of your site to provide you with valuable insight and list of things to tidy up on your website. We will be more than happy to answer any questions you may have and provide digital marketing solutions to meet your dental and medical practice needs.

Start your practice website spring makeover and call us 888-423-9235 today!

Solution21's New Reputation Management System Empowers Dental and Medical Practices to Build Positive and Accurate Online Reputation

2015-03-10T14:20:00.000-07:00

Medical and Dental practices gain insights into patient experience and feedback with Solution21’s new and easy-to-use reputation management platform.

IRVINE, CALIFORNIA, March 2015— Solution21, Inc., a leader in Dental and Medical Custom Website Design and New Patient Lead Generation, announced recently the availability of Reputation Management System, an easy-to-use reputation management platform designed for dental and medical practices. Solution21’s new online management platform empowers dental and medical practices to take full control of their online reputation and proactively engage patients for valuable actionable insights.

“Every dental and medical practitioner understands that patient feedback is critical to a practice’s success, especially in this age of online reviews and social media when everything is amplified online,” said Fred Parvini, CEO and Co-Founder of Solution21. “Solution21’s Reputation Management System platform gives dental and medical practices a simple tool to proactively manage their reputation, drive patient satisfaction, receive real-time alerts and respond quickly.”

Solution21’s Reputation Management System enables dentists and doctors to proactively seek patient feedback and receive them in one place. The platform provides actionable insights as so what drives patient satisfaction and prioritize operational improvements for better patient experience.
“Solution21’s Reputation Management System platform is easy to use and strategically integrates with dental or medical website,” said Sid Marashi, VP for Operations at Solution21. “The new reputation management platform is designed to make the complicated and time-consuming reputation management process much simpler, more streamlined and accurate.”

Solution21’s Reputation Management System also makes it easy for patients to leave reviews, providing practices more accurate insights regarding services from a patient’s perspective. The platform encourages customer feedback right within the office, allowing practices to quickly identify, prioritize and address customer issues and operational improvements to enhance patient experience before it escalates and gets posted on various online reviews.

Effectively managing and improving online reputations is a critical component of marketing strategies of dental and medical practices. Solution21’s Reputation Management System allows for customized, effective responses to reviews, helping practices connect with their patients, build stronger and positive online presence.

For more information on Reputation Management System, call (888) 423-9235.

About Solution21
Solution21, founded in 2003, is a leading digital media company that provides complete online presence for dental and medical practices. Solution21 key services, such as Custom Dental Website Design, Custom Medical Website Design, Patient Appointment System, Dental SEO, Medical SEO, Google AdWords and Marketing, help dental and medical practices manage their business and reputation, generate new patients and retain existing patients. The company’s commitment to maximizing dental and medical practices online presence makes Solution21 a leading industry partner.

Solution21 is headquartered Irvine, California. For more information, visit www.solution21.com.

Top 5 New Year's Resolutions for Your Dental or Medical Practice

2014-12-31T15:30:00.000-08:00

It’s New Year and it's time to commit to new new things to promote your dental or medical practice or improve your online presence. To help you get a headstart this new year, here's Solution21's 5 great ideas for New Year’s resolutions you might want to consider to help increase the number of dental or medical patients on your roll.

Get a New Responsive Website to Capture New Generation of Patients
Redesigning your dental or medical practice site to a responsive website can help boost your practice reputation and increase traffic to your site. Your practice website is the first point-of-contact for your potential patients. A responsive website produce new patients, who use smartphones and other devices to choose their dentist or doctors. Solution21 delivers Responsive Dental Website Design and Responsive Medical Website Design incorporates best web design practices and current technologies that search engines love and patients respond to.

Engage in Social Media to Increase Number of Patients
If you hesitated or did not do much with social media in 2014, now is the time to jump in and embrace social media like the life of your practice depends on it. If you haven't heard already, social media is the new word of mouth and helps increase the number of dental or medical patients that pick up the phone and call for an appointment. Add new social media channels to increase your visibility online. If you need help with your social media strategy, tap on the expertise of dental and medical Social Media Management (SMM) experts, such as Solution21.

Invest in a Patient Scheduling System to Reduce No Show & Increase Revenue
Free your staff and office from the burdensome task of paper-based appointment process, which requires significant time and staff resources to properly manage and keeps your practice from running at its fullest potential. Online patient scheduling software has become the most effective means to manage dental or medical appointments. Not only does it provide advanced functionality to streamline the process and make it easy for your patients to schedule appointment, it can result in significant time and monetary savings. Investing in the right patient scheduling software is imperative in improving the appointment process. Solution21’s Patient Appointment Management System is a simple, affordable, powerful and efficient patient schedule management system designed for modern dentists and doctors.

Manage Your Online Reputation to Build a Strong Online Presence
Online health information, the Internet, social media and smart devices have created a new and empowered generation of patients. They search online and use physician reviews to choose their dentist or doctor. Given these stakes, you can’t afford to leave your online reputation to chance. Afterall, you have spent years building your practice and invested time, sweat and tears. If you provide excellent service and your existing customers love you, but your practice is struggling because of negative reviews posted online about you or your services, then it's time you take charge and establish, manage and protect your online reputation. What patients say about your practice and services online has become the single most important reflection of your practice’s quality, reliability and skill. Solution21's automated Reputation Management System, which can be synced with Patient Appointment Management System, allows you to engage with your patients and provides effortless management of your online reputation.

Showcase Your Practice on a Video to Stay Competitive
Optimized, professionally produced video is one of the number one factors in overall SEO for dental and medical practices. You are missing out on potential clients if you are not utilizing online video. Video enables you to accomplish multiple marketing objectives with one media, such as increase patient confidence and showcase your practice, services and team. Get more views from potential patients with Solution21's In-Office Video Production. We are partnered with professional videographers all over the country, which allows us to create optimized and professional in-office video for you no matter where your practice is located.

Let Solution21 Help You Accomplish Your New Year's Resolutions
Solution21's web design, marketing services and products can help boost your practice online presence. For more information, contact a Solution21 web specialists at 949-336-7575 to discuss how we can help make your website work better and assist you in accomplishing your New Year's resolutions.

Top 5 Reasons to Redesign Your Practice Website

2014-11-17T08:00:00.000-08:00

Dental and medical practices continuously change—new services, new staff or locations, new procedures and equipment. The same can be said of the Internet and web technology. What was cool and cutting-edge a few years ago may be obsolete today.

These days, your audience's first impression of your dental or medical practice is based almost entirely on your website. Website redesign can be daunting and requires time and money, but it’s enormously rewarding. A current and well-designed practice website is a great investment because it remains one of the founding elements of your marketing strategy.

While there are plenty of reasons to delay revamping your website, here are 5 good reasons why you should give your practice website a complete makeover now.

1. To Make it a Mobile-Friendly Using Responsive Design
The number of people turning to mobile devices in search of dentists and doctors are growing by leaps and bounds. If your site is old and inaccessible from mobile devices and different browsers, you’re missing out on potential revenue from a new generation of tech-savvy patients.

2. To Stay Competitive
Dental and medical practice remains competitive, so standing out in the crowd should matter to you. If your competitors have updated their sites and you haven’t, it makes them look new and inviting, which can negatively impact your bottom line.

3. To Rebrand and Reflect a Modern Practice
Your online presence is looking tired, dated or stale; giving your visitors the impression your dental or medical practice is just as dated. Impart the right impression with your visitors by showing them how your practice is up-to-date with services, techniques, equipment and products. Rebrand and introduce a new logo, cleaner layout, fresh content and easy-to-read fonts to get your current patients excited and attract new patients.

4. To Incorporate Social Media
Social media sites give your practice an opportunity to engage and interact with your patients in a modern way. It’s about connecting directly with your community and earning the respect and recommendations of your patients.

5. To Improve Functionality and Usability
Website redesign is the way forward if you want to integrate blog, reviews and patient portal. This ensures that everything flows seamlessly throughout the site, without looking like the new features have been forced.

If it has been years since your website was last designed, it’s time to splurge on an upgrade. Choosing a company like Solution21 that specializes in custom medical and dental website design dental and medical website is crucial to the success of your website redesign. Call Solution21 at 949-336-7575 and our web specialists will discuss how we can help make your website work better and assist you in reaching your marketing goals.

RCMA Forge Strategic Partnership With Solution21 to Transform Practice Online Presence for Members

2014-10-22T12:39:00.000-07:00

Irvine, California and Riverside, California—October 22, 2014— Solution21 and the Riverside County Medical Association (RCMA) yesterday announced new partnership that teams the medical website design and online marketing strength and exceptional professional physician membership organization of each company to transform online presence and successfully drive practice growth to physician members of RCMA across Riverside County.

The landmark partnership aims to highlight the importance and impact of having a website and internet marketing on medical practice and spark online-led practice change. Solution21 and RCMA's shared vision for this partnership is to put in the hands of physician members the unique capabilities to harness their online presence with the company’s knowledge, experience and expertise. Specifically, the two groups are working together to deliver comprehensive website and marketing solutions:

The new partnership is built in an exclusive collaboration that draws on the distinct strengths of each company: Solution21's proven track record and local presence to provide the unique support that local medical practices requires, fused with RCMA's vast number of members practicing medicine throughout Riverside County. The partnership can transform specific aspects of how practices can leverage on their online presence to retain patients and attract new ones, allowing the physicians to achieve new levels of efficiency, effectiveness and patient satisfaction.

Saeid Marashi, a former Microsoft sales and channel executive and now Solution21's Vice President for Sales and Business Operations commented on the new partnership. "After careful evaluation Solution21's services, capabilities, and satisfied customers, we have been selected as the endorsed as website design and online marketing firm for RCMA's 1,000 members. As a market leader, Solution21 knows what it takes to create a successful online presence for our members, offering the highest quality for highly customized services at an excellent value, backed by unmatched customer support. We are honored by this endorsement and thrilled to offer our services to our members."

With this new endorsement, Solution21 offers RCMA members a 10% discount on all services and 3 months of free hosting.

About Solution21
Solution21 is a privately owned company based in Irvine, California, and is the leading provider of marketing services for the medical community. With over 10 years of experience, the company has built and maintains thousands of medical and dental websites, branding, marketing campaigns and social media services. Solution21 also offers a complete line of branding, including logo design, marketing collateral, targeted direct mail campaigns, custom advertisements, photography and video production.

About RCMA
Established in 1893, the RCMA is a professional association with over 1,000 physicians practicing medicine throughout Riverside County. Its mission is to help promote the science and art of medicine, the care and well-being of patients, the protection of the public health, and the betterment of the medical profession. The RCMA unites with other county societies in the State of California to form the California Medical Association.

To read more about RCMA endorsement of Solution21.

For more information regarding the new Solution21 website design and online marketing solutions, please visit www.solution21.com.

Press Contacts:
Victoria C.
Solution21
victoria.c@solution21.com
(949) 556-9177

Google’s Pigeon Update: How Does It Affect Your Practice Website?

2014-08-08T08:00:00.000-07:00

Very recently, Google rolled out a major algorithm update for local search, which has been dubbed the "Pigeon" update by Search Engine Land, industry's leading SEO resource. Google’s previous algorithm updates were highly focused on content and backlinks. This new update is aimed at local search results and we have been seeing huge shifts in the local rankings of our clients’ websites over the past few days and hurting the practices that don’t have any Search Engine Marketing (SEM) or SEO strategies in place.

To make sure you understand how this new update impacts your practice website, we've put up this short compilation to explain the Pigeon update and how it affects your rankings and how to adapt your practice to the changes.

Shorter Map Packs

The Effect: The most obvious effect of Google Pigeon update is the shorter map packs. We used to get as much as seven search results of practices or business close us. Now, we’re getting as little as two or three, sometimes none at all. Numerous websites have encountered a drop in their traffic; this is largely due to the disappearance of some local listings.

The Fix: The quick fix is to launch a pay-per-click (PPC) campaign to cover the traffic losses. The permanent fix is to focus on building a solid presence for your practice on leading local directories. Even if your potential patients are not able to find your practice on search lists, more of them can find you through local directory sites.

Exposure through Local Carousel

The Effect: With the Pigeon update impacting the local listing packs, Google’s local carousel results remain unaffected. However, at the moment, carousel’s interactive display only affects searches for restaurants, hotels and bars. At Solution21, we think this will expand to cover healthcare services.

The Fix: It is important to local dental and medical practices to get active on Google+ so you don’t miss out on any opportunities to attract new patients. Make sure your practice information is current, accurate and consistent and that you’re using high-quality photos because the carousel puts heavy emphasis on your listing’s image, rating and accuracy. Also, encourage your patients to put in a few good words online about you and your services on Google+ and other social sites such as Yelp, Angie’s List, etc.

Wider Geographic Area

The Effect: Before the Pigeon update, Google map pack would show you search results of dentists or doctors that were in your immediate geographical area. The geographic location was tight and was centered on your zip code, displaying appropriate matches in as close as possible to your location. With the new algorithm update, the geographical search area is broader, covering a much larger local area. This makes it hard for dental or medical practices to rank or get found outside their location.

The Fix: To neutralize the impact of this new update on your practice online presence, your business listings throughout the internet’s directory listings and search engines must be accurate, up-to-date and consistent. Make sure you are listed in major, influential and relevant listings in your industry.

Promote Your Practice and Services

The Effect: Pigeon update has taken into account the fact that most mobile users don’t bother typing location on their searches anymore, allowing search engines to determine their location and provide the best results. As a result, we’re now seeing Google pick up the most important results from as far as the next town because the practices or businesses have strong SEM or SEO in place. This hurts practices that don't engage in either marketing or advertising.

The Fix: To neutralize the impact of this new update on your practice online presence and make sure you continue to leverage your online presence, you must start engaging in Search Engine Marketing (SEM). To attract potential patients within your own physical location and beyond, SEM can launch strategic and targeted ads aimed at specific locations and demographics. This remains one of the most cost-effective, efficient and measurable marketing strategies to help your practice rank and compete.

We Can Help with Our SEM Services

Overwhelmed by the impact of Google’s new update on your practice? Let us help you with our SEM services and continue to attract new patients to your practice. Please call us at 949-336-7575 or send us an email and our web specialists will contact you. You can also visit our site's SEM page to know more about your options.

Plattsburgh, NY dental practice launches responsive website

2014-06-24T06:00:00.000-07:00

Dr. Maria Szmigiel of Gentle Touch Family Dentistry is a leading cosmetic dentist in Plattsburgh, NY. She provides comprehensive restorative dentistry services and performs high-end cosmetic dental procedures. Dr. Szmigiel has an excellent reputation and her practice website ranks well for searches in her local area. Solution21, in partnership with Dr. Szmigiel, built a responsive website that will further enhance her reputation and promote her online visibility.

Gentle Touch Family Dentistry's responsive and expanded website includes in-depth information on key cosmetic dental procedures such as Invisalign, Lumineers, and teeth whitening. The new site also provides extensive information on sedation dentistry, which is an excellent alternative to a safe and anxiety-free dental experience for those who fear going to the dentist.

About Dr. Maria Szmigiel
Coming from a family of dentists, Dr. Szmigiel is committed to achieve excellence and help patients achieve optimum dental health. She graduated with honors from the prestigious Boston University Goldman School of Graduate Dentistry. Dr. Szmigiel also received certifications for Invisalign®, Lumineers™ and sedation dentistry.

About Gentle Touch Family Dentistry
Located at 91 Hammond Lane, Plattsburgh, NY 12901, Gentle Touch Family Dentistry provides quality dental services to Plattsburgh community and the surrounding areas of Clinton and Essex counties. They offer a full range of preventive, aesthetic and restorative dentistry services, each designed to enhance your smile and achieve optimum dental health. In addition, Gentle Touch Family Dentistry places a strong emphasis on preventing dental disease and educating patients on the value of good oral health. The Gentle Touch Family Dentistry team is committed to providing a professional, relaxed atmosphere to maximize your well-being.

Gentle Touch Family Dentistry
91 Hammond Lane, Plattsburgh, NY 12901
Tel: 518-324-5555

Fax: 518-324-5898
www.gentletouchfamilydentistry.com

We can help
In business for more than 10 years now, Solution21 has developed powerful and effective marketing strategies for clients across multiple platforms. The company’s core competencies include custom website design and online marketing for dental and medical practices. For more information about Solution21, contact us or call us at 949-336-7575.

Why Having a Mobile Website is Important to Your Practice

2014-05-27T14:30:00.000-07:00

More and more people are turning to their mobile devices to find their healthcare provider, so having a mobile website for your practice is crucial to your success and connecting to a growing number of patients on-the-go. At Solution21, we create a mobile website that provides seamless user experience, that is aligned to your main practice website design, to make sure your patients are one simple touch away from your practice and services all the time.

Research reveal that 83% of American adults ages 18 and older own a mobile phone, 34% of which own smartphones. With so many smartphone owners, it is important for potential and existing patients that visit your website to see a website that is mobile friendly.

Mobile search is growing fast!

90% of American adults have a cell phone
90% of smartphone users have searched for local information
67% of cell owners find themselves checking their phone for messages, alerts, or calls
65% smartphone users read reviews on their phones
34% of internet users go online using their phones
Internet access through mobile phones is overtaking desktop use
Mobile online search has grown four times

What are the advantages of having a mobile website?

One tap to calling
One tap to email and appointment request
One tap for map and directions
One tap to social networking
Quick access to information regarding your practice and services
Fast loading time
Easy navigation

What kind of patients are searching for dentists and doctors on their smart phone?

New or current patients on-the-go
New patients that work in an environment where desktop internet use is monitored
New patients in town on holiday or vacation
Seasonal patients– patients that may live in your area part time

How can this be a competitive advantage for me?

Less than 1% of dental and medical practices have a mobile website.
Google positions mobile sites (with .mobi extensions) with priority above .com sites if the person searching is using their mobile phone.
Get ahead of the competition, especially in competitive/urban areas

How can I learn more?
Feel free to give Solution21 a call at 949-336-7575 to discuss mobile website for your practice.

7 Secrets for Growing Your Medical or Dental Practice

2014-05-26T05:00:00.000-07:00

Growing your practice is of the utmost importance. Why be complacent with where you are? Growing your practice is a continuous effort that takes time and dedication. Here are a few secrets to growing your dental or medical practice that, if employed, will help immensely:

1. Office Automation

Automating your office makes your patient’s experience more streamlined and hassle-free. Less waiting and less confusion through the implementation of automation is a win-win for both you and your patients.

2. Embrace New Medical or Dental Technology

This is one of the most important secrets to growing your dental or medical practice. New technology is arguably the most effective way of letting potential patients know that you are keeping up with the times. Having up-to-date equipment means that you are committed to providing the highest quality service.

3. Referral Program

Referral programs incentivize recommendations for your patients. By giving rewards for recommending new patients, you are both gaining new clientele and ensuring a high retention rate for your current patient.

4. Connect with Patients Through Blogging

As with most businesses, the likelihood of you having a website is very high. However, many sites lack having a blog on their site which is proving more and more fruitful for businesses to have. Keeping your patients in the loop through blogging makes them feel like a member of the family. Making them feel involved lets them know you value their business and their opinions.

5. Personalized and Genuine Customer Service

Customer service is the most important thing provided by any business. No one wants to patronize a business where the employees don’t go the extra mile. Going above and beyond will help you set yourself apart from everyone else. Help your employees master customer service through providing them with resources like online trainings.

6. Community Involvement

Getting involved in the community is an effective way of letting people know about your practice. Sponsoring events or sports teams gets your name circulating and lets potential patients know that you care about helping others.

7. Renovate or Relocate Office

Giving your office a “face lift” can create a soothing atmosphere that gives your patients the peace of mind they desire. Optimizing your space in order to make it more friendly and welcoming to your patients will make a difference in how people see your practice.

By employing these secrets to growing your dental or medical practice, you are setting yourself up for incredible success. Taking these steps shows your potential patients that you will do anything and everything to make them happy.

Regulating and Responding to Patient Feedback Online

2014-05-22T05:00:00.000-07:00

Social media is everywhere today, and many medical and dental practices are trying to figure out the right balance to use this tool for marketing and promotion. At the same time, social media can also be a way for patients to review and send feedback about a business or practice—both positive and negative. Here are some tips to manage you social media presence, avoid the detrimental effects of negative feedback, and ensure that you get the maximum benefit from your online presence.

How Social Media Benefits Patients & Practitioners

Social media is a powerful tool for connecting people, taking word-of-mouth advertising to a new level. It allows people to solicit and share feedback with friends, family, and colleagues about consumer experiences. For patients, social media also offers a direct connection to your practice so they can stay updated with what is happening, and a well-executed marketing plan keeps your practice at the top of patients’ minds so they visit and recommend you for dental or medical care.

Minimizing Negative Reviews and Feedback

While the internet can be a great place for customers to find you, it can also be a place where people go to broadcast negative experiences. Here are some tips for combating negative reviews and building and maintaining a positive online presence:
• Develop your brand early and often by posting content that positions you as an expert in your field.
• Encourage satisfied patients to post positive reviews.
• Offer a way for patients to share their feedback with you privately, and be responsive by correcting potential problems quickly.
• Monitor online mentions of your practice using Google alerts so you can find out about negative reviews right away.
• Be proactive by responding to patients’ questions and comments on social media to build a loyal patient base.

Being proactive with your social media presence can help you minimize negative information and establish a positive reputation with current and future patients.

We Can Help Manage Your Social Media

Managing social media requires time, skills and manpower. Solution21 offers custom social media and marketing solutions. Please call us at 949-336-7575 or send us an email and our web specialists will contact you.

Impact of Net Neutrality on Your Dental or Medical Practice

2014-05-19T05:00:00.000-07:00

Internet service providers (ISPs) can now charge extra to ensure that businesses have a speedy internet that runs smoothly— a sort of “tiered” system with a fast lane and a slow lane.

Net Neutrality: What it is, and How it Affects your Practice

Simply put, net neutrality is a network design paradigm that argues for broadband network providers to be completely detached from what information is sent over their networks.

Since the internet was first widely available, we have seen it grow and expand tremendously, often without very many rules or regulations. The ability to view and read articles, watch patient education videos, listen to podcasts, search, and send email have long been taken for granted based on “network neutrality,” a guiding principle that preserved an open and transparent internet for all content and all websites equally.

The Future of Your Website

With these changes coming, it’s important to take a look at your website and figure out how it might be affected. If you choose not to pay the fee for upgraded service, here are some tips to optimize your site:
• Avoid graphics-heavy content, such as Flash, or large photos that will load slowly.
• Keep patient education videos short, and use lower resolution for faster loading times.
• Build websites that have a mix of text and video content, with smaller video files and smaller photo files so the site continues to load quickly. Adding more text can help portions of the page load quickly so potential patients will not get frustrated and surf away from your site.

The internet is a constantly changing medium, and it’s important to continue to adapt to maximize the way consumers can find and use information from your site.

This Should Matter to Your Medical or Dental Practice: Senior Citizens Internet Use on the Rise

2014-05-15T05:00:00.000-07:00

Most dental and medical practices know that social media and online marketing are effective for reaching young consumers, but today they are increasingly effective tools for reaching out to seniors (age 65 and older) as well.

What the Research Shows

The Pew Research Center’s Internet & American Life Project tracking surveys have mapped internet usage since 2005, and in 2013 they showed a surprising trend of senior citizens getting online. Some of the report’s key findings include:

Usage of social network sites by seniors has tripled in the last four years from 13 to 43 percent. In 2005 just 1 percent of seniors were online.
More than 7 in 10 American adults use social networking, which is up from 8 percent in 2005.
Facebook and YouTube remain more popular among seniors than Twitter— Twitter usage for 65+ consumers has only increased 1 percent since 2010.
Women use social media at a higher rate than men across all age groups.

Adjusting Your Online Strategy for Seniors

With more seniors online than ever before, it’s important to make some adjustments to your medical or dental practice website to cater to accommodate the growing number of senior citizens going online. This trend will likely continue, so developing a senior-friendly website now is critical for future your success.

Organize your website so it is clear and easy to read.
Use a bright background (preferably white) with dark text.
Use larger text or offer the option to increase font size on your website.
Display your contact information clearly on all your website and social media pages.
Use videos and pictures to keep your website visually interesting and informative for people of all ages.
Write blog posts and post information on social media sites that is catered specifically to the health concerns of senior citizens.
Build a mobile-friendly site for seniors using the web on tablets and smartphones.

Don’t miss out on the opportunity to market to a huge group of people that have significant health needs—develop a senior-friendly web and social media presence today.

We Can Help You Build a Senior-Friendly Website

Let Solution21 help you build a website that ! We can plan an organized and effective social media strategy to get potential clients interested in your services! Contact a Representative to learn more. .

Advanced SEO to Optimize Your Practice Website

2014-05-13T05:00:00.000-07:00

To accommodate the rising number of patients searching for their physician or dentist online prior to booking an appointment, your practice needs two important things: a high-performing website and your searchability.

Using the best practices for search engine optimization (SEO) when creating content for your website is a sure-fire way to raise your organic ranking so your potential patients can find you on top of the search list— the key element in bringing in new revenue-generating patients. Optimizing your practice website is an exciting way to bring your practice into the modern world.

SEO Key Factors

Combining all the factors below will help determine how search engines rank your website among your competitors. Be sure to build on your online presence with SEO in mind.

Content- the actual words or text on your site
HTML- the programming language used to build the site
Architecture- refers to structure, while considering the way users interact with your site and the content search engines use to crawl your pages
Link Building- a comprehensive tactic that involves linking to and from reputable websites
Location- important if your practice is focused on the local market, best to incorporate your location into your content to help narrow it down

SEO Best Practices

Strategic placement of key terms throughout content- The key words/phrases you want to appear in response to searches should be used occasionally in the text on your website. Using a keyword once per 100 words is a safe rule to follow.
Keyword research and analysis- Find out exactly what terms are your potential patients looking for before creating your content. Through Google Adwords Keyword Tool, you can determine what people are search for online, including volume and geographic area.
Hyper-localize search terms- If you’re located in highly-competitive area like Boston, you need to engage in more Advanced SEO to compete for the top ranks in search results. It’s much easier to rank higher in a community-based searches, like “pediatric dentistry West Roxbury" or "cosmetic surgeon Irvine".
Keep an active blog- Discuss topics relevant to your practice through your blog, giving your more room to use varied search terms. By regularly creating content on your blog with inblund links, your practice will appear in relevant search terms.

SEO Practice to Avoid

Keyword stuffing- Avoid using excessive keywords within your text. You will actually get you penalized by Google and placed further down in search rankings.
Getting too visual- Having too many photos and graphic arts on your site may look nice, but it can slow your website down, specially if the visual elements are not optimized for web use. A slow loading time will turn off your visitors, eventually negatively affecting your site’s search rankings.Poorly-written content- Creating quality content with SEO requires skills and experience. If your potential patients visits your site and finds useless or hard to understand information, it’s highly likely for them to turn to your competitors for their medical or dental care.

Main SEO Benefits

Branding Opportunities- As anyone in marketing will tell you, branding is what sets you apart from everyone else. Advanced SEO allows you to couple this branding with increasing the visibility of your practice. By having targeted SEO content, you are making sure that your practice shows up in search results in Google, Bing, Yahoo and other search engines for related keywords. The higher the quality of your SEO content associated with your practice, the higher the probability your practice’s website will rank on the first page of search engines, resulting in higher visibility to potential clients.

Insight into Customers- Why optimize your dental or medical practice with SEO? To help you understand your patients. Using an SEO checklist shows you the best ways to track search results and website hits, allowing you to see what your patients are most interested in. This means that you will be able to see what people want so you can adjust your practice accordingly. SEO makes it easier to know what your patients are looking for and what they want from you.

Brings Traffic to Your Business- SEO brings traffic to your website. Having more traffic increases the likelihood of someone patronizing your practice. A good SEO allows your potential clients to see exactly what you are all about and what you most want them to understand about your practice. Having this customizable content at your fingertips can be an incredibly buoy to your practice.

Optimization, if done correctly and professionally, directs traffic to your website and to your practice or business. Having more web traffic increases the likelihood of someone visiting your practice. A good SEO allows your potential patients to see exactly what you are all about, the services you provide and what you most want them to understand about your practice. Having this customizable content at your fingertips can be an incredible plus to your practice.

Get Professional SEO Help

We can put together a customized Advanced SEO strategies to get your prospective patients interested in your medical or dental services. Contact Solution21 SEO specialists at 949-336-7575 for more information.

Solution21 and OCMA Enter Strategic Partnership

2014-05-12T13:00:00.000-07:00

We have high standards and are proud to partner with an exceptional physician member non-profit organization, the Orange County Medical Association (OCMA), and offer its members our results-oriented, creative and lead generation services.

The OCMA 2014 Preferred Business Partners meeting held May 8 at the OCMA headquarters in Irvine, CA was led by Dr. Thomas Kockinis, current OCMA President.

As part of the event, Solution21, OCMA's preferred partner for website design and internet marketing, delivered a presentation on the importance of having a website and internet marketing and their impact on medical practice.

The presentation, entitled "Your Website: The Game Changer!," was delivered by Solution21's Vice President for Sales and Business Operations, Sid Marashi.

Well-attended and received enthusiastically by OCMA physician members with practices all over Orange County, the presentation tackled the key elements of having a successful online presence for medical practice, such as website design, search engine optimization (SEO), AdWords and re marketing. Marashi also stressed the importance of selecting a web design and marketing company that has a proven track record and local presence to provide the unique support that local medical practices requires.

"When choosing a website design and lead generation company, you can select from individuals and companies, those who do custom design versus those who design from templates, and those who are overseas or out-of-state versus local," said Marashi, a former Microsoft (Middle East) sales and channel executive.

For upcoming OCMA events, please visit their website at https://www.ocma.org/Events.aspx.

We Answer Common Questions About Secure Forms

2014-05-01T05:00:00.000-07:00

How does it benefit my patients?
This will allow your patients to fill out your forms in advance, thereby patient wait time and eliminate some administrative steps. Be pro-active and send your patient forms before their appointment day.

Will any SSL encrypted form comply with HIPAA?
No. SSL encryption alone is not enough to comply with HIPAA rules. Anyone who collects electronic patient health information (ePHI) must follow HIPAA guidelines. In addition to encryption, you must have an audit trail in place of who has accessed the information, a business associate agreement on file with your vendor, and the vendor must comply with HIPAA regulations internally on their server. Please contact us for a list of HIPAA rules and the specific mechanism Solution21 has in place to help your business easily comply.

How does the form set-up process work?
Solution21 looks at your current forms and converts them to electronic format for you. Or you can use Solution21 prepared forms. There is a non-refundable set-up fee for this service. Our support team will walk you through the entire process to ensure a smooth and easy set-up.

How are the online medical forms secured?
The forms are not transmitted by e-mail, but you will receive an e-mail notification when a new form has been submitted. Patient forms are encrypted and stored on a separate secure server to keep your patient information safe and HIPAA compliant. All user activity is logged. In addition to be encrypted by 128-bit encryption while in transit, the data in forms are also encrypted on the server, where the highest security methods available are used.

Will online patient forms work with my medical records system?
For most systems, yes. All medical records systems are different, but most will allow you to store the online submission as a PDF file associated with a patient's record.

Will it improve staff efficiency?
Yes, absolutely! Secure medical forms will provide a new tool for your clients that will ease the daily input efforts of your staff spent following up and filling paper works, improving your office efficiency and saving your practice time and money.

Do the online medical forms work with a paper based medical record system?
Yes. You can easily print the records and file them in the patient's chart.

What are the computer requirements to run the medical record system?
The system is web based and will run on any computer platform, including Windows, Mac, Linux, or other system platforms, with no software installations in the office necessary.

Is it necessary to follow all of the HIPAA Policies?
Yes. The penalties for knowingly violating HIPAA polices are severe. Learn more.

Solution21 Form Solutions web application is developed by Solution21 internally and is not a resold solution. Solution21 does not outsource development and all its operations are fully based in the U.S. Call us at 949-336-7575 to find out more about secure forms.

7 Ways to Monetize Your Social Media

2014-04-28T05:00:00.000-07:00

Dental and medical practices may find it hard to turn a profit from using social networks. Monetizing your social networks requires time and expertise. In this blog, we feature 7 effective ways that could help your practice turn a profit through social media network.

Engaging your Audience
Interacting with your audience is ultimate way to monetize your social media. To be more effective, start a conversation or some type of dialogue with your audience. Running an effective campaign, advertising, and even creating your online store is all about engaging with your audience. It is much easier to promote your services and practice when you got the attention of your audience.

Special Promotions
Facebook, Twitter, YouTube and Google+ are excellent channels to reach out to your current and prospective patients by providing special promotions such as coupon codes, discounts, or new services. The viral nature of social media could result in a rapid and vast response from your audience. To generate bigger response, your practice could offer a large prize to every person who shares your promotions to their friends through social media channels.

Creative Campaigns
All of the special promotions mentioned above can be a part of a creative campaign for your practice. By introducing multiple creative campaigns, your audience will come back for more incentives and offers, keeping your flow of social media monetization. Creative campaigns is more engaging visually and generates more interest from your audience.

Social Media Insights

Facebook Insights offer a granular analysis and understanding of trends within your user demographics, consumption of content. Insights provides Facebook Platform developers and Facebook Page owners with metrics around their content. Understanding Facebook Insights is critical for monetization. You will have the ability to understand the trends and create campaigns and post content specifically catered towards your specific audience.

Advertising
You can create several ads on Facebook that target your audience based on their location, demographics, and interests. Learn more about Facebook advertising here.

Mailing Lists
Mailing lists are a direct line of communication between your practice and your loyal and new patients. You can build your mailing list inviting them to your social media circles and actively engaging them.
When you treat your mailing list like a preferred method of contact, your audience feel a special connection to you as their healthcare provider. This presents your practice various opportunities to maintain communications with your audience outside the social media.

Cross Promotion
Promotion across all social media can increase monetization. Make your campaign go viral by sharing your content across all social media. YouTube is a great place to start. Wherever you want to share video, start with YouTube and send a link. Youtube allows you to share and go viral with your content while watching your statistics on a single social platform.

You need help managing your social media? Solution21 offers social media and marketing solutions starting at $500/month. Please call us at 949-336-7575 or email us and our web specialists will contact you.

Oshawa's most awarded dentist Dr. Frank Gold launches website redesign

2014-04-10T04:00:00.000-07:00

Dr. Frank Gold, the multi-awarded Oshawa dentist, is proud to announce the launch of the newly-redesigned SourceDental.com. The expanded website includes in-depth information on key dental procedures such as dental implant, cosmetic family dentistry. Displaying his commitment to patient care and comfort, the site emphasizes how Dr. Gold incorporates new technology and industry trends into the dental care of his patients.

Dr. Gold's Source Dental, one of Oshawa's largest dental practices, is located in Durham region's largest shopping mall, the Oshawa Centre. It is a state-of-the-art full-service dental office which provides a wide range of dental procedures including same-day porcelain CEREC crown, same-day emergency treatment, Invisalign® teeth aligning, sleep apnea treatment and snoring appliances. Located inside the Oshawa Centre, the largest mall in the Durham region, Source Dental has been serving the Oshawa community and surrounding areas for nearly 10 years. The practice reflects a decade of tradition of providing quality dental care, while also incorporating new technology and industry trends. Dr. Gold helps patients maintain and improve healthy smiles through a range of services tailored to their individual needs and goals.

The new SourceDental.com website was designed by Solution21. In business for more than 10 years now, Solution21 has developed powerful and effective marketing strategies for clients across multiple platforms. The company’s core competencies include strategic planning and consulting; creative services; and online marketing for local and international clients. For more information about Solution21, email us at design@solution21.com or call 949-336-7575.

Dr. Nabeel M. Rahman, DDS Launches New Website for Chesapeake Dental Practice

2014-03-27T06:30:00.000-07:00

Chesapeake, Virginia's third most populous city, has a new dental office to serve dental patients. Dr. Nabeel M. Rahman, DDS has launched a completely new website, in partnership with Solution21, Inc. The new website www.chesapeakedentist.com provides a better user experience for his current and prospective dental patients.

Dr. Rahman's new website features a wealth of information for dental patients in Chesapeake who are considering dental implants, cosmetic dentistry or teeth whitening, to name a few. The site have all the information to help educate patients about dental procedures, such as root canal treatment, veneers and laminates and more. They can also get to know more about Dr. Rahman by reading through his biographical information here.

The new website also features a comprehensive smile gallery with before and after dental treatment photos. It also features section with testimonials from Dr. Rahman's happy and satisfied dental patients, giving prospective patients a glimpse into the kind of dental care experience one can expect from Dr. Rahman’s practice. Lastly, website visitors can conveniently schedule an appointment online to take the next step in their oral health care. Dr. Rahman hopes that these changes will help attract more patients to his friendly and caring dental practice in Chesapeake.

More about Dr. Nabeel M. Rahman

Dr. Nabeel Rahman is a board certified dental surgeon who has been practicing in Chesapeake. Active member of numerous study clubs in Chesapeake, Dr. Rahman attended various symposiums and world congress meetings related to implant dentistry. Apart from being skilled at implant dentistry, Dr. Rahman also provides other dental procedures including crowns and veneers, periodontics, dentures and veneers. To learn more, or to schedule a complimentary consultation, call his practice today at 757-547-2323.

Dr. Nabeel M. Rahman, DDS
109 Gainsborough Square, Suite N
Chesapeake, VA 23320
Phone: 757-547-2323

Improve Patient Care with Secure Online Forms

2014-03-19T04:00:00.000-07:00

Streamline your patient patient office visit, increase staff productivity and improve your health care with Solution21 Secure Forms. Because it saves you and your patients time, it also it leads to more efficient collection, higher-quality and assessment of data.

The average time patients lose in filling paper-based forms in your office is 20 minutes, not counting typographical errors and forgotten information. Enable your patients to fill out secure and HIPAA compliant patient registration and medical history forms through your website before their scheduled appointment. Most patients like being able to do these forms at their leisure.

Despite some physicians' reservations, over 90 percent of patients are able to fill out forms online1, regarless of age or computer background. Patient-entered information have proven to be more effective. Afterall, they are the most interested in providing accurate and thorough health history.

4 Reasons your patients should pre-register with Solution21 secure forms

Immediate results and positive return on investment. By having your patients use Solution21 secure forms, you save your practice and office valuable time and money by reducing use of valuable staff time and resources in preparing charts and records.
Solution21 secure forms are HIPAA compliant. Following strict HIPAA guidelines, our forms are tested to securely and safely transfer information from your patients to your office for data management.
Professional and highly customizable. Reflect your brand on your forms for a more professional look and brand consistency.
One-time data entry and easy patient record retrieval. Solution21 secure forms means digital data integration with your system for medical histories completed online, treatment authorizations, informed consents and fees and payments. Eliminating the need to re-enter information from paper to your system. Retrieval of patient records for subsequent visits is easier.
Patient convenience. By having a custom Solution21 secure forms available on your practice website, patients can conveniently take their time in filling out the forms in the comfort of their homes and submit ahead of their visit. This reduces their waiting in your office. And this allows you more time to make unhurried assessment and plan for their care.

Solution21 Secure Forms makes putting your patient forms online and complying with HIPAA extremely easy. Everything is digital, secure, and all in one place.

Solution21 Secure Forms are developed by Solution21 internally. Solution21 does not outsource development and all its operations, including hosting and customer support, are fully based in the U.S. For more information on Solution21 Secure Forms, please email our representatives at marketing@solution21.com or call 949-336-7575.

Source:
1. Slack WV, Leviton A, Bennett SE, Fleischmann KH, Lawrence RS. Relation between age, education, and time to respond to questions in a computer-based medical interview. Comput Biomed Res. 1988;21:78–84.

Low-Effort Customer Support: Key to Success

2014-03-18T18:00:00.000-07:00

There are many website design companies out there, but there's only a few that offer unlimited customer support with their hosting package. At Solution21, we understand what exceptional customer service is about-- it’s about helping you manage your website so you can stay focused on your practice.

Being focused on your practice promotes customer satisfaction and customer satisfaction is directly linked to your practice revenue. Advertising may win us new customers, but it's the quality of our service that will keep them.

What drives a successful business?

Simple. Low-effort or low-barrier customer support. Customers choose to continually do business with a company based on the quality of service they receive– not just the products or packages they sell. Solution21 Customer Support, ranked for fast response time and quality of customer service, implements a low effort or low-barrier approach to fulfill the customer’s needs. It is quickly becoming the key to business differentiation. Low effort or low-barrier is basically how easy it is for a customer to have that stellar service experience, which puts a company top of mind for the next purchase.

A survey by Avaya, a global business solutions provider, cited that more than eight-in-ten U.S. adults say they would likely stop spending money with a company as a result of a bad customer experience— that's eight-in-ten. What's more insightful is that over half of U.S adult consumers admitted they would be willing to spend extra for exceptional customer service.

What is covered by your unlimited customer support?

To make it easy for customer to reach us for customer support, Solution21 offers different channels customer can use to contact support, through email support@solution21.com and by calling the hotline, 949-336-1889.The hotline was set up to make it quicker for customers to reach a live service representative.

As part of the hosting fee, all Solution21 clients receive unlimited customer support. Solution21 Customer Support consists of all the help you need to keep your website current, freeing you to make focus and make the most out of your practice. This includes content (text and photo) update, new promotions, Web Mail and Solution21 website-specific technical support.

The average turnaround time for delivering results is three to five business days. However, if there's a big volume of work, the wait can stretch up to five business days.

For VIP clients, Solution21 Customer Support offers VIPs get the perks of fast-track delivery and guaranteed priority service within two working days.

What is not covered by your customer support?

Solution21 Customer Support don't cover client-side computer issues such as browser updates, internet outtages, Third party email software issues, such as Outlook and Gmail These are not Solution21 products and therefore not covered by Customer Support. Please contact an IT specialist or email software support to help you address these issues.

What Solution21 clients say about our Customer Support

Here are few of the customer feedback from Solution21 clients who take advantage of the unlimited customer support:

"The service is great. It's the first time I have been offered this unlimited customer support in all the years that I have had a website. It makes managing my website so much easier and hassle free." — Dr. Paul N.
"We think your service is excellent. I called one time to ask about my website and the explanation by your agent was fast and accurate. I plan to continue using your services." — Dr. Harold S.
"I am impressed at the level of customer support I get from you. You addressed our concern on time. We intend to continue working with Solution21." — Dr. Martha A.

Solution21 Customer Support main mission

That is to make managing your practice easier for you! Leading dentists, surgeons, health professionals, clinics and institutions trust Solution21 Customer Support representatives to help manage their website every day. Our representatives are knowledgeable and equipped with information on customers and past interactions and website issues. They are highly trained to to address technical questions and to follow-up on issues appropriately. Solution21 Customer Support team works hard to earn customers' trust, providing you with unprecedented service and peace of mind.

Are you taking advantage of Solution21 unlimited customer support service? Contact support@solution21.com or call 949-336-1889 if you need help with your Solution21 website.

Photos to Post on Your Social Media

2014-03-17T04:00:00.000-07:00

With social media, it's all about the photos. Top image sharing sites like Pinterest, Instagram and Vine are proof of this. Leading internet marketing agency, Hubspot, recently revealed a study that says photos on Facebook produce 53 percent more Likes than a text message post. Your dental practice needs exposure and you can do this by engaging in social media and posting great images.

Here are 5 photos your social media followers want to see:

Followers
This is a guaranteed to be liked and shared. Obtain permission and post pictures of your patients on social media, preferably of them smiling after the treatment. In this day and age of selfies, who wouldn't love to see pictures of ourselves and our children with perfect smiles on the website. This is proves to your patients that you are their number 1 fan and that you care about their smiles.

Yourself and your team
Patients will more likely stay loyal to their dentist or doctor who takes time to pose with the staff and post their photo on social media. Your patients are sure to keep coming to your office if show that you and your staff are sociable and likable.

Equipment and technology
While dentistry and dentists may be a common sight, the same cannot be said of dental equipment. There are some amazing dental technology that have been invented to make trips to dental office less painful and these are worth sharing on social media. It will help educate your patients, ease their fears and highlight your dental expertise by discussing some the tools you have and how they are used. You will be surprised at how many patients are interested in advancements in dental technology.

Special moments
Posting photos of special moments that patients don't normally have a chance to see make your social media followers feel as if they belong to a family and that they are part of your group in a special way. Special events such as birthdays, events and celebrations, or of your pets, are all worth capturing and shared on social media.

Outside the office
People, be they patients or not, are always fascinated to see professionals as real people with real interests and hobbies or activities. Share photos of your hobbies, vacations, charity work and anything you think that will help people trust you with their health. Remember, if patients feel like they know you or connect with you, they are more likely to stay loyal to your practice. Some might think this is too personal, but social media is personal. Your followers are your patients and your patients are people.

Too busy to manage your practice social media needs? Let Solution21 help! We can plan an organized and effective social media strategy for your practice to keep your patients engaged and to get potential clients interested in your services. Contact a Solution21 social media specialist at 949-336-7575 or email info@solution21.com to learn more.

Spreading the Good News About Your Practice with Press Releases

2014-03-08T05:00:00.000-08:00

Although you are a doctor first, your medical practice is a business. In order to sustain that business, you must market it so that you can spread the good news about your medical services. One of the best ways to market yourself is with a press release. A successful press release relies on two factors: writing and distribution.

Press releases must be expertly written to convey the news or information about your practice in the most interesting and valuable way. Additionally, your press release must reach the right audience. Highly effective press release distribution is all about targeting the right audience, media outlets (such as Dental Tribune), people and reporters, as well as key bloggers, influencers and decision makers.

Here is a list of why press release is important to your practice:

Instant exposure
As soon as you send a press release out, you gain instant exposure. With press release that is optimized, news about your practice will show up on news sites, giving your practice access to an audience you could not reach on your own.

Defining your brand
In order for people to truly take note of your dental or medical practice, you must create a well defined brand that they can identify with. Whether you already have a strong brand, or are looking to establish a brand identity, a press release can help you along.

Gossip on your terms
As your brand grows, people will talk about your practice no matter what. With a press release, you gain the opportunity to dictate the tone and direction of the conversation. Since you can choose to focus on the positives, even directly address the negatives, you have better control of the conversation altogether. It gives a lot of opportunities for your practice to shine.

More inbound linkback opportunities
The internet inbound linking and linkback remains one of the best ways to grow your internet presence and optimize your practice's website for a better ranking on the search engine result list. When you create a press release, you can add a link to your medical practice's website so that every time that your press release is posted somewhere, you website receives another linkback.

Rapid internet traffic spike
A well optimized press release will stand at the forefront of news related to your industry for weeks on end. As long as this is the case, you will see an exponential spike in web traffic to your medical practice's site. This means more opportunities to gain more patients. Although this spike in web traffic is temporary, it will have the residual effect of creating a long-term traffic increase.

Create a high quality press release to market your practice soon!
At Solution21, we take pride in making our clients’ practice easier by handling all your practice press release needs. After consultation with you, we craft an engaging, professional press release that highlights what is most appealing and attractive about your practice news. Then we send your news out to the right media channels, ensuring that you receive optimal results.

Whatever your press release writing and distribution needs may be, we can help. Contact our a Solution21 internet marketing expert today through email at marketing@solution21.com or phone 949-336-7575 to discuss more about press release.

Win the Hearts and Minds of Your Patients and Keep Them for Life

2014-03-03T05:00:00.000-08:00

In this environment of stiff competition, where dentists or doctors are fighting for better online traffic, it can be highly challenging to keep patient or win new patients and grow your dental or medical practice. So how do you differentiate yourself from the rest of the crowd?

The big differentiating factor is your customer service. It's what will help you thrive in such a competitive market. Here, we compiled a list of 5 Customer Service Tips to help you and your dental or medical staff.

Fish for positive reviews
There are numerous avenues for your tech-savvy patients to post online reviews of dentists and doctors. There's ZocDoc, Yelp, Rateadentist, Healthgrades, Angie’s List, etc. Actively seek out positive reviews by encouraging your patients to go on one of these sites to post share their wonderful experience at your office. Remember, it is these very same reviews pages that prospective patients check out before deciding to avail of your services, so make an effort to regularly monitor what your patients say about you on these review sites.

Don't panic if you find some negative comments in your reviews. The first thing you need to do is understand what the complaint is about, see if your other patients are commenting on the same issue, listen hard and perhaps you will find that it's a valid concern that needs to be addressed, helping improve your services.

Get help from new technology
Impress your patients, starting with a dental or medical website that is both stunning and highly functional, and they will be talking about your practice with friends and families. You know by now how word-of-mouth is good for your practice. Nowadays, most patients seek dentists and doctors with offices that are technologically connected. In healthcare, technology means less paperwork, less waiting time, less invasive procedures and less pain!

Patient portals can give patients access to their lab results without having to call or come in the office to collect results. Online appointment or contact forms can save time for your patients and your employees. A report by the Internet Journal of Healthcare Administration revealed that message appointment reminders reduced patient no-shows by about 36 percent.

Survey your patients
Regularly surveying your patients two to three times a year should be a key part of your efforts to win over your patients and keep them for life. This allows for enough time to analyze the data and to work on the improvements to help you perform better for your patients. Separate your questions about your performance as healthcare provider and your office so that you can assess the information accordingly.

Educate your patients
Empower your patients with the right information by explaining procedures fully and completely. This is where resources , such as our Patient Education Videos, discussing conditions and procedures are important to help them get prepared. The more the patients understand, the less anxious they will be about their treatment.

Achieve a balanced atmosphere
Maintain a balanced atmosphere in the office— friendly, professional and strict. Greet your patient as soon as they walk into your office with a pleasant greeting and a smile. Ask them how their day is coming along, ask about their families and their pets or work. Never leave the front desk vacant, and always assist the patients as if they are your number one priority. Be a little more personal by standing up to talk to the patient to have an eye to eye contact.

When patients refuse or fail to pay, don’t brush it under the carpet nor confront or offend them. Instead, kindly remind them of the practice policies. If a patient is perennially late for appointments, gently discuss how it effects your practice. Build a trusting relationship with your patients and they will likely to return and stay loyal to you and your practice.

At Solution21, we’d like our clients to get ahead of the competition with great websites and exceptional customer service. Is there anything we missed? Write us and give us your feedback here or by calling us at 888-423-9235!

Youtube, You Win!

2014-02-27T05:00:00.000-08:00

YouTube offers tremendous opportunity for your dental and medical practice. It provides more brand awareness, engagement, traffic to your website, and adds value to your current and potential patients.

YouTube has become the place for video marketing. It has over 1 billion users each month, said to have an average of 100 hours of videos uploaded every minute, and 6 billion hours of videos watched every month. It can help improve your Google search ranking. Why? Because it works and it is owned by Google and linked with Google+.

Dental office video options

Studies have shown that audiences of potential dental patients enjoy short videos that explain dental treatments, discuss oral health, showcase before and after photos, and provide office tours. You can choose the more conservative and serious dental office videos or stand out from the rest of the competition with creative animated whiteboard videos. Videos can be customized for your practice with an original script and original look. It's entertaining, educational and great way to promote your practice. Did we mention it will help increase your conversion rate? Below is a sample of animated video by Top Web Dental.

What types of videos can your dental practice have?

Videos can range from humorous to highly educational. Here's a list of videos that can provide value to your audience and engage them differently through the comment section. Let your audience have their say, whether they like or dislike your videos, and reply to them appropriately. By linking your YouTube channel to your Google+, you increase your online exposure. Here are few video ideas:

Educational- how treatments work
Testimonials- patients giving reviews on camera
Health Tips- oral health, post-op care instructions
Informative- explaining facts and figures, debunking myths
Behind the scenes- tour of the office, meet the team, step-by-step treatment

Technical options

Sharing videos is such a simple way of boosting your digital presence and engaging your current and potential patients. And it helps with your SEO tremendously!

YouTube includes tools that can enable you to edit options, such as captions, annotations, add text and links to your videos. includes some editing options such as captions and annotations. Simply put, your patients can link to your website from within your video. In turn, this will increase traffic to your website and improve your search rankings.

Furthermore, YouTube offers an analytics tool that provides information such as video views, subscribers, minutes viewed, likes, etc. Get to know this tool so you can track the success of your videos.

Get on video marketing and take advantage of this video networking. Promoting your dental and medical practices through YouTube videos has become extremely popular and successful. If you're lucky and the video goes viral, it can produce an unbelievable reach and bring your dental or medical practice the success it deserves.

For more information on video marketing, contact Solution21 today.

Dr. Y.H. Salem Launches New Varicose Vein Treatment Center Website to Serve Hungtington Beach and Orange County

2014-02-20T04:00:00.000-08:00

Varicose Veins MD Care provides Hungtington Beach and Orange County a safe and modern vein treatments center. Treatments are performed under the medical supervision of Board Certified General Surgeon, Dr. Y.H. Salem. A full menu of services offers specialized surgical and non-surgical vein and venous condition treatments.

Some of Varicose Veins MD Care procedures include:

Spider Veins
Varicose Veins
Endovenous Laser Therapy
RadioFrequency Ablation
Sclerotherapy
VNUS Closure Procedure

For a comprehensive list of services and procedures, please visit the Treatments section of their new website. The varicose veins medical website was created in partnership with Solution21.

Please join Varicose Veins MD Care in their mission to provide comprehensive, quality and professional vein treatment and medical spa care to the Huntington Beach and Orange County areas by visiting their new vein treatment and medical spa website.

If you are in the Huntington Beach or Orange County area, Varicose Veins MD Care is accepting new patients. To schedule an appointment with varicose vein doctor, Y.H. Salem, please call the phone number listed below. You can also learn more and get more contact information by visiting the contact page at www.varicoseveinsmdcare.com or by visiting one of their three office branches:

Huntington Beach
8101 Newman Ave, Ste D
Huntington Beach, CA 92647
Phone: 714-545-5200
Fax: 714-375-7933
Email: staff@theveinsurgeon.com

Foothill Ranch
26781 Portola Pkwy #E
Foothill Ranch, CA 92610

Phone: 949-527-2722

Anaheim
631 S Brookhurst St. Ste 214
Anaheim, CA 92804

Phone: 657-201-3461

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