Website Promotion

Email is Still King of the Internet | WebProNews

2011-08-13T13:11:00.000-07:00

"A new report out from Pew Internet says that based on a survey from May, search and email are the top two activities online adults engage in on the web. The number is 92% for both. 59% use dsearch on a typical day. 61% use email on an average day, however."

Social Network Sites are 5th.

11 easiest links | Wordtracker Link Builder | Wordtracker

2011-06-29T10:15:00.000-07:00

"Online directories offer a source of easy links and remain a good first step for many link building campaigns. Yet, many links from directories offer little value. Ken McGaffin outlines his approach to link building with directories.

Not all links are the same. If you're trying to get links that will boost your search engine rankings, quality counts. A small number of inbound links from relevant, authoritative sites can greatly improve your site's rankings while dozens of links from lower-tier sites can prove next to useless."

Links from directories are of questionable value, but they should provide some value.

SiteProNews: 10 SEO Mistakes to Avoid

2011-06-16T18:17:00.000-07:00

"When you're starting off in SEO there's a lot of conflicting information about what to do and what not to do. There's a constant battle between White Hat and Black Hat and which is more effective.

It's pretty easy to get frustrated at how long it actually takes to achieve a decent ranking. This can lead to taking the wrong advice. I learned by trial and error the SEO mistakes listed below.

Here are some rules to follow if you DO NOT want your site to rank in search engines."

SiteProNews: 7 Google Tools You May Have Overlooked

2011-06-16T13:26:00.000-07:00

"Google's always coming out with new fangled gizmos. It's amazing how many new, updated, or overlooked tools you can find during routine research.

Of course, not all of these are completely unknown. There are probably a few on this list that you know, and a couple you've heard of but may not know much about."

Beyond Claiming Your Place Page - Google Small Business

2011-04-27T22:52:00.000-07:00

"Last week, we invited a group of public relations and social media professionals to Google Austin to introduce them to the range of features offered as part of Google Places. Most of the attendees were experts on the basics (for instance, claiming a Place page), but many were surprised to learn about the other ways Google Places can help them connect with their customers."

Required information on Google Places.

Yext Organizes The Anti-Google Local Advertising Alliance (Screenshots)

2011-04-17T18:06:00.000-07:00

"Google, as you may have heard, is making a big push into local advertising. It is currently offering $100 million in AdWords credits to new small businesses that sign up and promotes Google Places results for all local searches. Quite frankly, this is scaring the shit out of competitors like Citysearch, Yellowbook, SuperPages, WhitePages, and Yelp. They all rely on Google search results for people to find a good portion of their listings, and if Google displaces them collectively for local business listings, their businesses will be destroyed."

Good overview of some things going on in the local search.

SiteProNews: 16 SEO Tactics That Will NOT Bring Targeted Google Visitors

2011-04-10T18:12:00.000-07:00

"In an effort to keep you from spending your precious time on supposed SEO tactics that will have absolutely no effect on your rankings, search engine visitors, conversions or sales, I present you with 16 SEO tactics that you can remove from your personal knowledge base and/or SEO toolbox as being in any way related to SEO:"

This blog does not help. Linking to this article does not help. Reading the article and following what it says might help indeed.

Local businesses - Webmaster Tools Help

2011-04-01T19:31:00.000-07:00

"If you have a brick and mortar business, or target online customers in a particular area, you can help Google provide relevant information to local users."

Great place to start for information on promoting your website locally.

Official Google Webmaster Central Blog: Google's SEO Starter Guide

2011-04-01T17:54:00.000-07:00

"Our Search Engine Optimization Starter Guide covers around a dozen common areas that webmasters might consider optimizing. We felt that these areas (like improving title and description meta tags, URL structure, site navigation, content creation, anchor text, and more) would apply to webmasters of all experience levels and sites of all sizes and types."

SEO from Google.

SEO Remains A Viable Marketing Strategy For Anyone

2011-03-06T15:18:00.000-08:00

"The reality is that there are plenty of sites, big and small, start-up and well-established, that have done just fine with SEO. They gain a good chunk of visitors to their web sites because of SEO; they come through the various algorithm updates unscathed."

Danny Sullivan is always worth reading.

Search Engine Ranking Factors | SEOmoz

2011-03-06T15:13:00.000-08:00

We know the Google Search Algorithm is confidential. Every two years, SEOmoz surveys top SEO experts in the field worldwide on their opinions of the algorithmic elements that comprise search engine rankings.

Top 5 Ranking Factors

Top 5 Negative Ranking Factors

op 5 Most Contentious Factors

Overall Ranking Algorithm

cdixon.org – chris dixon's blog / SEO is no longer a viable marketing strategy for startups

2011-03-06T15:06:00.000-08:00

" ... SEO is no longer a viable marketing strategy for startups. I talk to lots of startups and almost none that I know of post-2008 have gained significant traction through SEO (the rare exceptions tend to be focused on content areas that were previously un-monetizable)."

Controversial so generating discussion and comments.

I don’t even know what to say here — TheBloggess.com

2011-02-05T05:12:00.000-08:00

"Every month or so I log into google analytics to see what people are searching for when they find my blog. It’s always entertaining, often perplexing and occasionally even terrifying. Here’s a screen shot of the 25th most popular keyword search for this blog:

So that’s 89 separate visits of people who found this blog by googling “no one’s going to be able to relate to a corpsey chocolate vampire and his gay bird lover” in the last 30 days."

A hilarious post of keywords.

SiteProNews: Google's Local Business Center: A Major Update & A New Name

2010-06-02T22:26:00.000-07:00

"If you have a brick and mortar store, and rely on walk-in traffic for your survival, you may be wondering what the Internet can do for your business. Believe it or not, a lot - and you don't even need a website."

Google's Local Business Center: A Major Update and a New Name.

Link building made easy

2010-05-30T01:03:00.000-07:00

"If you’ve been finding out about how to improve your website ranking, then you'll have heard about the power of link building."

Solid list of techniques.

Create your profile

2010-02-05T22:06:00.000-08:00

"What do people see when they find you online? You can control how you appear in Google by creating a personal profile..."

Create a personal profile in Google.

A Look at SEO From 2000-2009 - A Decade of 21st Century SEO - Jill Whalen

2010-01-07T09:45:00.000-08:00

Jill Whalen on the history of SEO.
"I've been SEO'ing websites long before the 21st century began. We say on our website that it's been officially since 1995, but I was doing SEO for my old parenting website all the way back in 1993. For me, the start of this past decade in 2000 seems like only yesterday. Sometimes I feel I've been touting the same SEO processes and procedures for the past 10 years."

SEO Tips for Small Business: How to Get Good Links - www.smallbusinesscomputing.com

2009-12-07T09:42:00.000-08:00

"The single most important factor to improve your site’s search engine optimization (SEO) — according to the 2009 SEOMoz.org survey of top SEO experts — is keyword-rich links from other Web sites that point back to your site."

Get good links.

PromotionWorld : How To Optimize Your Website For Microsoft Bing?

2009-12-04T14:17:00.000-08:00

"How To Optimize Your Website For Microsoft Bing? Microsoft Bing is an increasingly gaining popularity in the recent times. In fact, it has been the only search engine that has succeeded in at least making a dent on Google's market share. And as the proposed Microsoft-Yahoo deal goes through, Bing will anyways take over Yahoo."

Good question but boiler plate answer. Do your link building.

Discover What Google Really Thinks Of Your Pages | Search Engine People Blog

2009-11-24T16:15:00.000-08:00

"What does Google REALLY think of your site's pages? Think PageRank gives a clue? Perhaps if we were shown true PageRank, we could use it as a somewhat reliable gauge, but unfortunately, we don't have that luxury. But we don't need PageRank."

Some tools and information to discover what Google thinks of a website.

Google: Page Speed May Become a Ranking Factor in 2010 | WebProNews

2009-11-18T13:06:00.000-08:00

"Over the course of 2009, a consistent theme that Google has been involved with is that of speed. In announcement after announcement, Google has talked about the importance of speed on the web, and how the company wants to do everything it can to make the web a faster place. Has it occurred to you that how fast your page loads may have a direct effect on how your site ranks in Google?"

Google is committed to a faster Internet. Adding speed to Search Engine Ranking will help. Will it more the web away from all the video, audio, and graphics?

Wordtracker video: Why keywords matter

2009-11-17T14:09:00.000-08:00

"When you're writing copy for your web pages are you using words that doom you to failure right from the start?"

A clear video about keywords.

Top Search Engine Marketing Tools

2009-11-17T13:37:00.000-08:00

"The number of internet marketing tools launched over the past couple years has been staggering. Many of them are both free and highly valuable. SEO, which was once considered a bit of a seedy niche, has grown with search to become a mainstream marketing practice, with...

1. Google providing Webmaster Central, a blog for webmasters, & many of the best free SEO tools
2. Yahoo! offering a paid inclusion service & a webmaster focused tool by the name of Site Explorer
3. Microsoft offering SEO services

This article aims to highlight the best search engine marketing tools."

Great Tools for Website Promotion

What Browser? - Home

2009-10-06T10:34:00.000-07:00

"A few of us at Google created WhatBrowser.org to help teach people about web browsers. We wanted to show people that they have a lot of choice in browsers, since we noticed that most people were using the browser their computers came with."

Most people do not know what a browser is, or which browser they are using. This website ties to help.

Finding profitable keywords just got easier with Wordtracker

2009-10-01T18:52:00.000-07:00

"Keywords that have a high search volume and a low level of competition are the ones that can bring search marketers quick profits. Wordtracker helps you find these money-making keywords quickly and easily."

A thorough introduction to this tool with lots of examples.