Webster Productions

Getting Viewers to Watch Your Video

2017-02-07T17:31:00.001-05:00

This came across the radar a while ago but it is still useful information.

I can't remember the original source so my apologies to them! Basically it's telling you to cross promote your video content! A no brainer!

The best marketing campaigns do not, and can not, work in isolation. There can't be many brands that haven't got at least some kind of social media presence going into 2015, but there are millions of companies who never really use their accounts as fully as they should.
If you want to promote a video, then social media is perfect for getting the word out, and also for allowing others to share the content to their own feeds. If you have uploaded the video to your own site, then enable social sharing buttons on the landing page. If you have uploaded it to YouTube, Vimeo or elsewhere, encourage viewers to share from the watch page.
Post the video to Facebook, post a link to your video landing page on your Facebook brand page, tweet a link to the video, share it on Pinterest, StumbleUpon, Google Plus, post it to your company blog, post it to your LinkedIn company page, include it in an e-mail blast, get your employees and your clients to share. Every time you create and upload a video, let your target audience know it exists by publishing it via social media and encouraging them to watch, comment, like, and share.

Top 1000 YouTube Channels Rake in $23,000 Every Month

2014-08-07T13:51:00.001-04:00

We share this from a post by Jennifer Faull on thedrum.com

MDG Advertising has created an infograph highlighting the key stats around YouTube advertising.
“The video platform draws 1 billion unique users each month and its ability to catch and keep attention has brought in brands eager to reach those captive consumers,” says the MDG blog post.
“It’s an eye-opening look at the value of video advertising and illustrates why brands should use YouTube in their social media marketing efforts.”
According to the infograph, marketers are planning to spend $4.14 billion on the medium this year and that will increase to $8 billion by 2016.
It cites examples of campaign success on YouTube, stating the popularity of Old Spice’s ‘The Man Your Man Could Smell Like’ advert on the platform spawned an 800 per cent leap in Facebook interaction and a 107 per cent rise in sales.
Additionally, the top 1000 channels on the platform will bring in $23,000 every month in ad revenue.
The full infographic provides a wide range of statistics about YouTube’s growing popularity and the way in which marketers and brands can expand their social media efforts by leveraging the influence and exposure of the site.

Generating Leads With Social Media

2014-07-08T11:05:00.002-04:00

Here is some good advice on using Social Media properly. Originally from wedding resource "Waverly Brides" but relevent information for any business looking to expand reach through social media!

Neil Patel, shared with us an infographic highlighting the importance of social media and how you can use it to connect with brides.
It is important to remember that most social media platforms go beyond the reach of your friends. They make it possible for you to connect with brides based on location, demographics and other metrics that in the end, help you better understand where you marketing dollars are going.
How are you using social media to build your business?
Send us an email and we may feature your business in a highlight segment.
Below is what Neil sent us.
You’re already on social sites like Facebook and Twitter, but are you generating traffic from them? And, more importantly, are you generating leads?
One of the big misconceptions about social media sites is that they don’t drive quality visitors. Compared to outbound marketing, social media has a 100% higher lead-to-close rate.
How do you generate leads from the social web? In order to show you the steps you need to take, I’ve decided to create an infographic that will break down the whole process.
Click Infographic to see larger:

Conclusion

Only 6% of small businesses are using social media to generate sales, which means you can still get on the social media bandwagon before it gets competitive.
When you follow the 8 steps in the infographic, make sure you don’t leave out the research part. Too many companies try to generate leads from social sites without knowing what they are getting into. The last thing you want to do is waste your time driving visitors that won’t convert into leads and, eventually, sales.

Video Production Budgets 2014

2014-05-29T17:17:00.000-04:00

Claire Brinkley & SoMedia Networks

A new report has revealed that businesses are set to significantly increase their video spending this year as an increasing amount of organizations prioritize video marketing.
The 2014 Online Video Production Survey & Industry Trends Report, compiled by Flimp Media and the Web Video Marketing Council, surveyed 318 video production and marketing professionals to discover what video strategies they had in place for 2014.
From this report, three main themes for 2014 stood out.

Video Production Numbers Will Increase in 2014

In 2013, 40% of companies were producing between 2 and 10 videos a month and an additional 28% were producing between 11 and 50 videos. 10% were producing more than 50 videos a month – a significant output by anyone’s standards – while 9% said they created one or no videos a month.

Interestingly, 70% of those surveyed said they expected the number of videos produced by their organizations to increase up to 99% this year, with a further 15% saying they expected the number to double. Only 13% said they thought numbers would remain the same and 2% said they were expecting a decrease.

2014 Video Budgets are Expected to Rise

As the output of video increases, so will the budgets behind them. Most marketing professionals expect their budgets will increase (68%), with 8% expecting their budgets to double.

In contrast, 24% said that they thought budgets would remain the same and 8% were forecasting a decrease.

Companies are Mainly Creating Videos for Their Websites

The large majority of video content produced in 2013 (80.8%) was created specifically to be displayed on a company’s website. Social media and networking sites were second in the priority list (69.2%) and lead generation was third (39.3%).

Following closely behind these areas was internal communications, including creating content for employee training and education (38.1%), creating videos for management communications (34.9%) and creating content for online video slide presentations (31.1%).

Video Marketing is Set to Evolve in 2014

It is clear that video marketing is growing in popularity, both with companies and consumers, and moving forward we should expect that the types of videos created by companies will not only grow (as indicated by figures above) but also evolve.
Many marketers and brands are still testing and adapting their video strategies to see what works and what doesn’t, and many haven’t properly utilized video effectively in the sales space.
As seen above, using video for generating sales leads was only a priority for 39% of those surveyed, yet more and more businesses seem to be turning to video to showcase their new products, reach wider audiences or motivate consumers down the sales path.
Naturally, as this becomes more cemented in marketing plans and organizational briefs, video marketing will grow, both in budget and in size, and 2014 looks to be the year this will happen.

Video & Social Media Impact

2014-05-13T16:35:00.000-04:00

A recent article in Business Insider "The Rise of Social Video: How Social Media Is Creating New Winners in Online Video," states that social media platforms such as YouTube, Facebook, and Vine are where consumers discover and watch TV content and video. Additionally, it is predicted that online video audiences will double in 2016, with the global audience totaling about 1.5 billion. Additionally, Pew Research Center's recent Internet Project report, "Online Video 2013," states that "The percent of adults who use video-sharing sites has grown from 33% in 2006 and has now reached 72%." and that "71% of adults who post videos online do so on social networking sites," and "58% of adults who watch online videos do so on social networking sites."
Avi Levine, executive director of the Digital Professional Institute-a division of the digital media arts school Tribeca Flashpoint Academy, explains that the "explosion" of social networking sites focusing on video has been a game changer.

Whether you publish your video on Vine, Facebook, or YouTube, social media has the ability to bring your video message to a wider audience than any other medium in the most cost effective manner possible.

In case you doubt how dramatically online video can impact your business, the "Social Video Report"-produced by Visibility IQ and Entertainment Media Research details these undeniable facts: "Almost six in ten internet users go on to purchase an item after seeing it in an online video!" With those kinds of numbers businesses ignore the powererful impact of social video at their own risk!

Preparing For Facebook Timeline Changes

2014-04-22T17:21:00.002-04:00

Here are some great and timely pointers from Social Media Coach Andrea Vahl originally posted on her website.

You have undoubtedly heard the news that the new Facebook Timelines are rolling out to Pages sometime soon. Facebook announced the Timeline rollout on March 10th and some Pages have it already, including Guy Kawasaki and The Nonprofit Facebook Guy (aka John Haydon). There are 4 critical changes that you can prepare for right now.

#1 Adjust Your Cover Photo

This is the biggest change that you want to prepare for right away. The profile photo is the same size but it is now moved up farther into the cover photo image and the title of your page and category is now incorporated in the lower half of your cover photo. Adjust any text or important images that may be under the profile photo.
You can also see the Like button and Share button is also incorporated into the bottom portion of your cover photo. Remove any writing in the lower 65 pixels of your cover photo. And you probably want to allow for a border above that space as well.

You may also want to consider removing your company name if you have it in the cover photo since it will always appear there with the overlay. Notice that The Nonprofit Facebook Guy shows just a tagline on his cover photo.

#2 Adjust Your Category

If you haven’t done so already, make sure the Category of your Page reflects what you do. The Category is much more prominent in the new Facebook Timeline. Go to Edit Page, then Update Page Info to check your Page category.
This is also a good time to review your Short Description and Long Description and see if those need updates as well.

#3 Choose your 3 Best Apps that you will display

The Apps section can now be found in two places. Once under the More button right below the cover photo and also on the left sidebar.
Your most important App should be first, in this case the Email Signup and then your next 2 best Apps should be listed next. This is similar to the current layout where you have 3 available Apps (including the Photos) that you are showing on the first line of your Apps area. The App cover photo sizes remain the same at 111 x 74 px.

#4 Adjust any graphics on your Apps

If you have an arrow on any App graphic that points to the Like button, it is now moved from the right corner to 580 pixels from the left side. So you may want to adjust that arrow.
You also notice that the Cover Photo is always showing so that any App you select is displaying lower than it used to. There may not be any adjustments needed for this but something to be aware of.

The other major change is the single column Timeline. I think this will make the Timelines more readable again. What are your thoughts about the new Timeline layout? Let us know.

40% Of Consumers Are Unaware That Google Adwords Are Adverts

2014-04-02T15:55:00.000-04:00

This post writtern by Graham Charlton on the Econsultancy website came across our radar, we thought we should share!

Research carried out by Bunnyfoot suggests that many people are unaware of the difference between paid and organic search listings, with 40% of web users unaware they were adverts.
While conducting a research project for an insurance sector client, Bunnyfoot discovered that 81% of users clicked on Google Adwords listings as opposed to natural search results.
Further investigation of this surprising bias revealed that 41 out of the 100 individuals tested did not know that Adwords were paid-for adverts, believing them instead to be the most authoritative links.
Looking at a Google results page for 'car insurance', the paid ads do stand out thanks to the background shading, while Google does add the label 'ads related to car insurance' at the top.
However, this label could be easily missed and, if you don't know they're ads, the shading could mean anything.

In addition, the background shading isn't always easy to see on every monitor, while Google's new hybrid sponsored ad for its own insurance comparison site looks more organic than ad.
In short, it's easy to see why the users in the Bunnyfoot research were unaware that these ads were ads.
Bunnyfoot's heatmaps illustrate this point.
This shot shows the results page for 'car insurance'

The heatmap suggests that the PPC ads may be more valuable than the top natural positions, for this search at least.

I asked Bunnyfoot co-founder Rob Stevens about the test and the implications of the results:

Can you tell me a bit more about the test and participants?

The test was conducted as part of an end-to-end customer experience research project for an insurance sector client. With a view to exploring a representative of the general UK population rather than an online only population, test participants were recruited from an in-street intercept.

In theory, your findings would mean that the top two or three paid results would do better than the top organic ones...

In this particular study, we found that 81% clicked on paid results, 19% on organic search results.
In theory this may be true for some categories and the heatmap for ‘Car Insurance’ supports this hypothesis. Results of the eye tracking tests support the notion that internet users do not differentiate between organic and paid search results.
The heat map demonstrates that it’s the area of the screen displaying the top results, regardless of whether they are natural or paid for, that receives the most activity and attention from users.
In this scenario, specific terms are more likely to convert than generic ones: Marketers should optimise more specific searches for click through like “car insurance for porsche over 40” rather than “Cheap car insurance”.

Stats we published recently suggest that the vast majority of clicks are on organic results. How does this fit with your findings?

While a direct comparison between the two pieces of research is problematic due to a number of key differences, the two data sets are reconcilable and valuable shared learnings can be taken from both.
The quoted GroupM research looks at a wide range of verticals from “airlines” and “online games” to “government” and “current news,” while this particular piece of research of ours looked at one very specific vertical - car insurance.
The MEC sample is across all data while Bunnyfoot looked exclusively at the sub set of car insurance, a category that is full of Adwords - and importantly the familiar brands abound within those Adwords - and this would have a significant bearing on results.
The specific categories undoubtedly have an effect on tests of this nature. As internet users do not follow one particular behaviour for every search they carry out, we would expect each search vertical to produce very different search patterns.
With that in mind, we would envisage the vertical “government” - one of the categories looked at in the GroupM research - generating very different behaviour from the car insurance category.
The type of search and the keywords are important considerations also. While the Bunnyfoot research looks at ‘head term’ searches, it’s unclear from the published article what the GroupM research explores. Reading the article and looking at the infographic, we would expect that the study probably includes a lot of long-tail searches.
We find that in many cases involving long tail searches (e.g. an individual searches “renew car tax”), there won’t even be any Adwords displayed and so by definition the clicks will land only on natural results in those cases.

What are the key takeaways for marketers?

The key takeaway for marketers from this test is that there is a world of people out there who don’t know adwords are ads and marketers should be wary of making assumptions that remove them from a true consumer perspective.
We were astounded by the numbers when they first came in but there can be no doubt about it: a significant slice of internet users simply don’t recognise Adwords listings as sponsored links.
I posit that there is a digital technorati that live a lot of their life online, they (we) know that Google ads are Google ads and don’t often click them.
I don’t know what the % is but we could apply Pareto Rule for lack of a better tool: 80% of the clicks come from 20% of the people.
Secondly - and with the above in mind - Google Ads can be a far more effective brand building tool than they are often given credit for. If the market really gets hold of this and buys into the idea that PPC on Adwords is even more effective than was previously thought this could see the cost of Google Adwords rocketing.
This makes it imperative for marketers to maximise the conversion of browsers to buyers and the most cost effective way of doing this is usability. This could put $50 or more on to the stock value of Google.

Are there easy opportunities for PPC in the kinds of results which have no or fewer PPC listings?

Absolutely, but the user experience needs to be right before spending any money on hits. It’s all very well carrying out a PPC campaign that delivers people to a particular destination for the duration of the campaign, but it’s the user experience that converts clicks and achieves longer term success.

Visual Media Is The Social King

2014-03-28T12:42:00.001-04:00

Visual Media (Photos/Videos) are essential to your Social Marketing success. Visual Media is easily shared, has no cultural or language barriers, and connects with viewers on an emotional level. There are over 60 million photos shared daily on Instagram alone!
One easy way to include Visual Media in your efforts is to use Twitter Cards.
Check it out, it's a lot of fun. Remember it's important to keep your Visual Media relevent to your campaign goals!

Getting The Most From Video Players

2014-02-10T18:50:00.001-05:00

Your choice of a video player is an often overlooked aspect of realizing maximum return from your websites videos. Here is a thoughtful article that came through the linkedIn video marketing group. Written by Colin Osing + appearing on somedia networks .
We thought we should share this one! Good work Colin!

So you’ve created a professional, high-quality company profile or explainer video for a client. The spokesperson or owner sounds great, the lighting is perfect and the length is bang-on, long enough to keep viewers engaged but not so long so as to bore them into checking out (right in that 60-90 second sweet-spot).
Posted to YouTube. Shared to Facebook. Added to your client’s LinkedIn page. And of course, embedded on your client’s website, blog and campaign landing page.
Now what?
Have you thought about how to leverage that video to drive leads back to your client? How to use the video to gather valuable feedback? Or how to use the video to funnel viewers to a specific landing page or offer? Are you set up to track the video’s performance, by location, and then report back to your client? Is the video SEO-friendly?
As Internet marketers, we need to ask ourselves questions like these every time we integrate video into an online campaign, and especially when running a video campaign.

Use Video Players to Drive Traffic

Video players host video content and the good ones enable deep user engagement. Using the right video player platform (yes, there are many options – SoMedia VideoPlayer, ViewBix and Wistia to name a few) could mean the difference between the success and failure of your marketing efforts, or at the very least, not understanding if you are succeeding or failing.

Most of them are very easy to use. Sign up, upload your video and build the player to your specs. If you are using the right video player platform, it can be a powerful, interactive marketing tool with SEO, lead-generation, branding and video analytics features. A professionally shot video combined with an interactive video player will greatly enhance your ability to deliver results for your clients. Here’s how:
1. Video players can capture leads and drive traffic
Different players do this in different ways. Players like ViewBix offer what they call ‘apps’ – third party overlays that enable things like polls or contact forms. SoMedia offers integrated marketing plug-ins on their player that enable businesses to promote offers, coupons, showcase content, with clicks directed to the web page of choice and leads funneled to the email of choice. It’s features like these that really turn your videos into marketing tools.

2. Video players can improve SEO
Video now appears in almost 70% of search results according to Marketing Week. Internet marketing ‘winners’ are those taking the time to optimize their videos for the search engines. Great video players offer simple user-friendly tools that enable the following:
•   Title, description and tagging
•   Auto-generation of meta data
•   Auto-generation of a video XML sitemap
•   Video transcripts
•   Custom thumbnails
3. Video players enable performance analytics
Successful video marketing requires access to accurate data and analytics. A great video player platform delivers this with detailed performance and engagement analytics necessary to track ROI. Some of the basics you should be tracking:
•   Views and plays by video, geography and playback location
•   Completion and drop-off rates
•   Drop-off points
•   Social traction (number of shares and to which networks)
•   Click-through rates
•   Minutes watched
If you are an Internet marketer investing time and money in producing and delivering video content for clients, do not let this investment go to waste. Make sure you take those final few steps to market, measure and optimize via video players and analytics.

What Exactly Is Marketing About?

2014-02-04T16:46:00.001-05:00

We just read this blogpost from a company named digitalaptitude.com. We don't know them personally but they hit the nail on the head with the following statement taken from their recent study "TheNew Rules of digital Marketing" We plan on following them to see what they may bring to the marketing arena, and you might consider doing the same.

The way most companies market themselves doesn’t make any sense. These companies focus too much on tactics, like SEO or social media. They jumped into SEO when they heard that SEO was “the next big thing”, they jumped into social media because they “have to be on Facebook these days” and they jumped into Pinterest and Instagram when they became popular because they didn’t want to “miss the train.”

Marketing is about being strategic. It’s not about doing something because “it’s the new thing”; it’s about being where your customers are. Instead of trying every marketing tactic in the world and hoping that something will work, start with the end goal in mind and design your marketing strategy backwards from there.

Average 2014 Superbowl Commercial Cost

2014-02-03T14:13:00.000-05:00

2014 Superbowl :30 Ad cost

Video Marketing Notes for 2014

2014-01-28T11:23:00.000-05:00

From a recent article by Troy Dreier on "onlinevideo.net"

Video marketing was a major trend in 2013, with agencies and brands understanding the need to create original online video and use it to engage with customers. In 2014, video marketers will need to up their game, putting more time, effort, and creativity into online video.
That’s the advice of Demand Metric, a marketing advisory firm that recently issued an outlook study spelling out what challenges will face the industry in the coming year.

“The most significant trend of 2013 was video marketing,” writes Demand Metric research analyst Kristen Maida. While video marketing didn’t emerge in 2013, she notes that that was the year creating online video and getting it shared became urgent for marketers. The key to doing that was producing relevant, engaging videos targeted at the desired audience.
The change for 2014, Maida writes, is to build on that foundation and grow like crazy. Marketers need to bump up their video output considerably. Video will be the most used and shared type of online content within two years, she says. Social networking will remain the best way to get videos shared, so marketers will need to stay on top of social media trends to ensure they’re focusing on the ones best for their brands.
“In 2013, online video and video marketing went mainstream,” agrees Phi Schmidt, a senior research analyst for Demand Metric. The trend goes hand-in-hand with the rise of mobile devices such as iPhones and iPads.
In 2014, consumers will look to online video for brand marketing messages, Schmidt says. They’ll expect high-quality professional video — accessible on all devices — as part of their shopping experience. Create low-quality video or offer streams that constantly buffer and you’ll lose those buyers.
Not only do videos need to get more professional in 2014, they need to get more interactive. Make a big impression and engage viewers by adding interactive elements to your videos this year.

Facebook Checklist

2014-01-20T19:11:00.000-05:00

Here is a quick Facebook checklist for marketers.
Courtesy of Social Media Coach Andrea Vahl

Happy Holidays!

2013-12-20T13:25:00.002-05:00

Warm Wishes For The Happiest Holiday Season To All!

Thank You For Your Support!!

2013-12-17T11:52:00.000-05:00

Here is a revealing infographic from ReelGenie Marketing Associate Dianna Bai:

The Video Marketing Revolution” infographic highlights the explosive popularity of online video and its proven effectiveness for improving sales. These two factors will drive marketers to invest seriously in the medium in the near future.
While video was formerly seen as too expensive for production, the more pressing question for brands today is whether they can afford not to join the growing movement!

Mobile video Spikes 133%!

2013-12-13T13:33:00.000-05:00

Here's an interesting article by Michelle Clancy in Rapidtvnews.com

Mobile video spikes 133% in 12 months

Michelle Clancy | 12-12-2013

Mobile TV viewing has more than doubled in just one year. While mobile viewing levelled off in the third quarter due to seasonal factors, the overall share of mobile and tablet video views has increased by 74% since January, and by 133% from September 2012 to September 2013.

Ooyala data shows that as more premium, long-form content becomes available online, consumers are increasingly turning to mobile phones and tablets as first-screen devices. Mobile and tablet video viewers spent nearly 60% of their total viewing time watching premium, long-form content running more than ten minutes.

Mobile overall accounted for 9.2% of streaming video views, while tablets accounted for 6.4% of all online video plays.

Additionally, for digital distribution in general, live video continues to outstrip video-on-demand (VOD). PC viewers in particular are drawn in by live linear streaming, breaking news, sports and special events, watching live video for 30 minutes on average, 11 times longer than VOD. Audiences on smart TVs, gaming consoles and set-top boxes watched live video nine times longer than VOD, for an average of 46 minutes per play.

Long-form content is beginning to make inroads, the study showed, with tablet TV viewers spending 25% of their viewing time watching videos more than 60 minutes long. Connected TV viewers spent nearly a third of their time watching videos longer than an hour.

Google's New Search Algorithm

2013-09-30T12:57:00.001-04:00

Google has unleashed a brand new search algorithm, it's called Hummingbird and it helps the search engine be more capable of interpreting queries. The idea behind Hummingbird is to understand the intent behind a search rather than just interpreting keywords contained in the search. This is huge and will change much of what we do now to optimize for search.
In other words, previously a search for "how to change an automobile tire" would focus on keywords such as: automobile and tire. Consequently the results would yield a plethora of ads and information based on those words rather than what you were actually searching for.
This has changed! The new algorithm places emphasis on the fact that you are looking for how to information (in this case on changing a tire).
Now, user intent is more important than keyword phrases.
What this means to your video marketing efforts is that it is more important than ever to think about what question are you answering or what problem you are solving with your content. If you are not doing either of these things then what exactly does your content offer the viewer?

Why Video Is A Must For Marketers

2013-08-22T12:44:00.000-04:00

Amazingly, we still get asked why video is a must for marketing!
Here is an excerpt from a recent post on the Business 2 Community website that helps answer the question:

Today, video marketing’s status as the fastest growing online marketing media format is unrivaled. It’s impossible for anyone with an internet connection to avoid video marketing. Friends share links to viral videos via social networking sites. Brands use video to sell their products and services, before producing further how-to videos to help buyers use their purchases. Videos start playing when you visit websites, whether you’ve requested them or not. Businesses are flocking to video marketing, impressed by its wickedly effective conversion rates and incredible shareability, and video advertising is growing at a phenomenal rate. Yet, it was only April 2005 that YouTube published its first video (and less than a second since it published its last one). So why is video marketing so effective? And how has it
Read more at http://www.business2community.com/digital-marketing/why-online-video-is-the-ultimate-game-changer-0585397#6jg9ZEsPpbgG8RvG.99

Today video's status as the fastest growing marketing format is unrivaled.
Businesses are flocking to online video due to it's effective conversion rate, sharability and cost effectiveness.
Video demands attention. You can't skim read a video you either watch it or you don't. It would take 1.8 million words to convey the combined meaning expressed in a one minute video! Online video works differently than TV ads. For an online video campaign to be succesful it must have impact and engage viewers. It should have something that they want to share with friends.
Smart Brands use online video to tell a story and elicit an emotional response from the viewer. This starts a conversation with potential customers. This is where the impact factor comes in to play. The more impact and conversational engagement you can create the more the impact of the investment grows and is shared further spreading the message.

The B2Community article uses statistics from kickstarter campaigns to make it's point: "Kickstarter projects with great video are 85% more likely to achieve their funding targets"!

The days of thinking video would be a nice to have marketing tool someday are long over. Video is the must have in any marketing effort!

The Value of Video Video is based on artistic and creative forms of art that have been around for thousands of years. We’re no strangers to these individual concepts online. Visual art is represented with images and web design, aural art is captured by music and voice, and the conceptual story is told through text. However, when you combine these different elements, you create a little piece of magic. Because one minute of video can represent the combined meaning that it would take 1.8 million words to express. Yet it takes only a fraction of the effort to produce than those 1.8 million words would.
Read more at http://www.business2community.com/digital-marketing/why-online-video-is-the-ultimate-game-changer-0585397#6jg9ZEsPpbgG8RvG.99

Businesses are flocking to video marketing, impressed by its wickedly effective conversion rates and incredible shareability, and video advertising is growing at a phenomenal rate. Yet, it was only April 2005 that YouTube published its first video (and less than a second since it published its last one). So why is video marketing so effective? And how has it become the ultimate game-changer for online marketing?
Read more at http://www.business2community.com/digital-marketing/why-online-video-is-the-ultimate-game-changer-0585397#6jg9ZEsPpbgG8RvG.99

Today, video marketing’s status as the fastest growing online marketing media format is unrivaled. It’s impossible for anyone with an internet connection to avoid video marketing. Friends share links to viral videos via social networking sites. Brands use video to sell their products and services, before producing further how-to videos to help buyers use their purchases. Videos start playing when you visit websites, whether you’ve requested them or not. Businesses are flocking to video marketing, impressed by its wickedly effective conversion rates and incredible shareability, and video advertising is growing at a phenomenal rate. Yet, it was only April 2005 that YouTube published its first video (and less than a second since it published its last one). So why is video marketing so effective? And how has it become the ultimate game-changer for online marketing?
Read more at http://www.business2community.com/digital-marketing/why-online-video-is-the-ultimate-game-changer-0585397#6jg9ZEsPpbgG8RvG.99

Will Your Business Benefit From Online Video?

2013-07-01T14:29:00.001-04:00

Look at it this way:

YouTube is the second largest search engine in the world and it is all about video. Twitter is up there with Vine video. And now Facebook has turned on video in Instagram (you need the latest updated app to use it).

Do you think they're trying to tell you something?

Great news for marketers, YES. If used properly.

If not... well, look out for what your competition will do to you!

If you don't know by now that conversion rates and sales are indisputably higher when video supports a product, (this is true in both B2B or B2C) then you have managed to stay blissfully far from what you could achieve in business!

The real question to ask yourself is why would you hesitate to fully engage?

Bear in mind:

Facebook Users Watch 500 years of YouTube video every day!
700 YouTube videos are shared on Twitter each minute.
Instagram had 5 million videos uploaded in the first 24 hours.
We'd call these some pretty compelling stats.

Mobile Screens Matter!

2013-06-13T19:26:00.000-04:00

If you are still on the fence about whether to include mobile in your marketing mix take a look at this image from the MIT techreview page on Twitter/ (twitter.com/techreview)

More people have access to mobile screens than toilets!

Enough said!

Getting More You Tube Views

2013-06-11T11:17:00.003-04:00

Ok, so with 24 hrs. of video being uploaded to YouTube every 60 seconds it would seem impossible for your video content to be found or stand out.
Don't fret, you know you have to be on YouTube and there are things that you can do to help be found.
Here are a few good ways to get started:

First: Use links in your video description. Keep it short and to the point since YouTube will cut your text off after about two sentences so put your link at the beginning of your video every time you upload. Embed your video's on your website so Youtube can be used to help refer traffic there.

Go to: My Videos/Edit Video/Description

Also, YouTube now has Social Media sharing badges on its video pages! Viewers can connect their SM accounts to YouTube and share videos. No need to do anything special here just be aware of this feature.

Use YouTube Bulletins to post links to your video on subscribers pages!
Go to: My Channel/Bulletins

USE AutoPlay Set this for one of your videos and every visit to your channel will rank as a view!
Go to: My Channel/Video Playlist

Enjoy! and GET STARTED

How Marketers And Advertisers Are Using Video & Social

2013-05-17T13:05:00.000-04:00

An informative infographic from our marketing group:

Click on image to see full screen:

Google's New SEO Changes

2013-05-16T12:08:00.000-04:00

Every business knows how important Search Engine Ranking and optimization is. Here is a video outlining Google's new SEO changes coming this summer.

http://www.youtube.com/watch?feature=player_embedded&v=xQmQeKU25zg

Global Web Ad Spending On The Rise

2013-05-02T11:57:00.000-04:00

Here is some illuminating information from Nielson regarding increase in Internet ad spending and some insight into how media budgets are breaking down. Note that television still commands the majority of Ad Dollars!
(Click on the image graphics for the full view).

Advertising is on the rise around the globe and across nearly all media types, according to Nielsen’s Global AdView Pulse report. Gains in areas such as Internet (+7.2%), radio (+6.6%) and TV (+3.1%) offset the 1.3 percent decline in magazine spending in the first half of 2012, leading overall advertising investment to be up 2.7 percent.

Internet advertising made a powerful surge in the emerging markets of the Middle East & Africa (+30.3 percent) and Latin America (+20.6 %). Interestingly, despite being down in overall ad spend, Europe saw the third highest increase in Internet ad spend of any region (+11.2%).
While television continues to hold the majority of advertising dollars globally (61%), the medium saw the biggest increases in Middle East & Africa (+30.1 percent), Latin America (+6.2%) and North America (+4.0%). TV investments declined 2.2 percent in Europe and grew nominally in Asia Pacific (+1.4%).
Magazine spending fell significantly in both Europe and North America, but magazines and newspapers both saw growth in other markets including Latin America, Asian Pacific, and the Middle East & Africa.
Cinema experienced a noteworthy 40.2 percent gain in the Asia Pacific market and a marginal gain in Europe of .4 percent. This led to an increase of 5.9 percent globally despite decreases in Latin America (-21.1%) and the Middle East & Africa (-19.1%).
Outdoor media ad spend grew during the first half of 2012, with the biggest gains in the Middle East & Africa (+38.8%)and the Asia Pacific (+16.7%).
Radio, which saw a global increase of 6.6 percent, was also up in all regions measured.

Methodology

Nielsen Global AdView Pulse measures ad spending for TV, newspapers, magazines, radio, outdoor, cinema and Internet display advertising. Some markets may exclude select media due to data availability.

Brand Websites-Most Important Digital Marketing Tool

2013-03-28T12:43:00.000-04:00

Not so surprising information posted by David Moth on econsultancy reports:

Brand websites, social media and online advertising are regarded as the three most effective components of digital marketing by executives in the US, according to a survey by Gartner.
When asked what activities contribute to marketing success some 45% cited the brand website as one of their top three responses, while 43% pointed to marketing on social networks and the same proportion opted for online advertising.
Overall, digital marketing budgets were found to average 2.5% of revenue, with a prediction they will increase by 9% in 2013.

We note the 2.5% marketing budget as a good (conservative) guide when determining your digital marketing budget. Don't forget to include production costs which will vary by your content needs.