Survey showed that a lot of companies want to include social media in their marketing priorities and goals. 70% are already enjoying the benefits the channel provides, prompting them to increase their efforts. If you are one of the few who has yet to see the value of social media marketing, you might want to start integrating it to your advertising campaigns right away. The facts don’t lie, after all.

• An estimated 2.1 billion people signed up on social media
• An estimated 1.7 billion people with social media accounts use them actively

Granted that not all of them are part of your target market, the possibility of generating leads online are quite high. Moreover, there are plenty of business benefits that you can enjoy through social network.

1. Have a channel for customer engagement
   With a majority of your clients on Facebook, Google+ or Twitter, you have more opportunities to communicate and connect with them if you also have accounts on these websites. With plenty of tools available, you can engage with your customers, establish yourself as an authority on your niche, and help build trust and respect. As long as you maintain an active social presence, you can become a leader in your industry and make profit at the same time.
2. Easily promote or advertise your business
   Facebook, for example, has Facebook ads, the site’s very own form of advertising. It also offers demographic targeting, ad testing, and other built-in ad performance measurement tools. Whenever you want to run a promotion or deliver a sales pitch, you can do so with just a few clicks. But the real bonus is that your message will have a wider reach, bigger potentials, yet costs less.
3. Cost-effective marketing practices
   As already mentioned, advertising through social media is wide-reaching yet very affordable. The time to set up and manage ad pages is also shorter compared to traditional marketing campaigns. Because you don’t need to spend a lot of time and money on social media, you can invest more on other areas of your business.

Now, do you see why social networking should become a huge part of your marketing plans?

We already know that most of us cannot live without our smartphones or any other mobile device. Actually, not only our lives revolve around these devices, but the way technology evolves is revolving around us. The simple mobile phone, used at first entirely for conversations, ended up being our camera, agenda, web browser, practically a miniature computer. We don’t even bother opening up our PCs or laptops when we need to search something. We just do it on our phones. And you know very well what I am talking about.

For SEO enthusiasts, Google ranking algorithms are known to be extremely tricky. Also, they are famous for changing all the times the conditions for ranking an individual web page. So, for web design company, it is a constant struggle to fight against the mainstream and keep web pages up in the first places. But starting with this month, Google is planning another huge strike, by changing the ranking algorithms in a way nobody thought. Your first search results will be web pages that are mobile friendly. Yes, Google is showing its preference towards the websites that were created to suit mobile phone users. These pages are easier to access from a smartphone because they focus on bigger texts, the navigation is cleaner and quicker, and the size will automatically adjust to any screen width.

“Mobilegeddon” from Google is a new change might seriously unbalance the business website ranking that didn’t have the mobile responsive function. You might be wondering why Google is taking such a drastic decision. The answer lies in numbers. More than 70% of the traffic generated on Google comes from mobile phone users. So it is understandable why they want to make everything more comfortable for them, as they ended up being a majority in this game.

If you are a business owner and have a website, you cannot say you haven’t been warned. Google expressed its intentions back in February, allowing everyone almost two months to make the necessary changes. The truth is that the Internet was boiling about mobile-friendly web pages or the so-called responsive websites. With the way technology was changing and the will of the average consumer to spend more on his mobile phone, just to have better accessibility to information, having a web page suitable for mobile devices means ensuring the success of your business, with or without Mobilegeddon. Don’t worry though, as Google is not changing its opinion about the quality of content. Your web page will still have to deliver excellent information for its users. What is drastically changing is the experience of the user while navigating on the web, using his smartphone. Google considers now the user experience as a crucial aspect regarding Internet navigation.

The clock stroke twelve, so if you want to do something to salvage your business and website, start investing in a mobile-friendly website. It would be all you have to do if you didn’t do it yet because Google is not about to change its mind about this aspect. It is the world we are living in, and consumers dictate the way things happen. So we must be prepared to mold after the request.

Why You Need To Care about Mobile Commerce

• There are over 1.2 billion people accessing the web through their mobile devices.
• 72% of tablets users make purchases from their devices on a weekly basis. (Google)
• 61% of people have a better opinion on brands when they provide a good mobile experience. (Latitude)
• 30% of mobile shoppers will abandon a transaction if the site is not optimized for mobile. (MoPowered)
• 41% of users have turned to a competitor’s site after a bad mobile experience.

Advantages of Mobile Commerce

Unlike desktop computer, mobile device is much more portable. A person may not always have a computer with them, but a person will always have a mobile phone with them. On top of that, ecommerce counts heavily on internet, whereas mobile commerce does not always require internet. The consumers can visit the site and carry out financial transaction using their mobile devices at anywhere and anytime. Therefore, mobile commerce allows the business to reach their customers faster and easier. As a result, more traffic is driven to the site.

Responsive Design

Responsive design allows the ecommerce site to be rendered properly and adjusted automatically according to the device screen’s size and orientation. It also keeps the process of product discovery exactly the same across all devices. No matter which device your visitors use to visit your online shop, smartphones, tablets or laptops, they still can view your products clearly and easily.

In addition, responsive design can improve the ranking of your site in search results. It is because having one URL for each page across all devices makes it easy for the users to interact with your ecommerce site. Moreover, it allows search engine to crawl your site quickly. Thus, a responsive web design is important to boost sales on ecommerce sites.

Mobile Site

If however, you already have an online store which is pretty complex and you offer a wide range of products with long description, having a mobile site will be a better option. It is due to go with responsive design can cost a lot of money and time as your site has to be reconstructed completely. Also, too much information on a small screen will only impair user experience. Mobile site is designed specifically for mobile devices, considering all limitations of the platform, mobile users will have a better experience on your site.

Do not implement responsive design simply because Google recommends it. Build your mobile shop for your customers, not Google. Before making decision to go responsive, ask yourself: Is responsive design the best solution to offer better mobile shopping experience that maximizes sales?

Google+ lays a great stress on search engine optimization (SEO), which makes it different from other social media sites like Facebook and Twitter. Due to privacy setting and restriction to access the data on other social media networks, SEO effectiveness of other social platforms is limited. Investing some time and energy into your Google+ page, it can improve your search visibility.

Higher Search Ranking

If someone is following you on Google+, your post is more likely to show up prominently for them in Google search result. Apart from that, other people who follow the person that +1 your content also has a high chance to see your post in search result. Therefore, if more people +1 or share your content on Google+, you will get more exposure to your target market.

DoFollow Link

DoFollow links are the essential component for SEO. And one of the biggest benefits of using Google+ is that the link added to Google+ page post is a DoFollow link. In other words, Google+ posts pass link equity. Moreover, most of the links in Google+ About page are followed. However, you should take note that there is a nofollow for links added within the body of the post. If you connect your Google+ page with your website and share your website on Google+, you will get link juice and this will support your search ranking.

Immediate Indexation

Google search treat Google+ content like any other page on the website. Unlike Facebook and Twitter, which hide data from Google and impede Google from accessing much of their data, Google+ posts are crawled and indexed very quickly. All of your content will get page rank in the twinkling of an eye and become available to people who are searching for answers on Google.

Authorship

Each time you post content to Google+, Google will index the post straight away. Hence, it is important to claim authorship quickly in order to increase your post’s credibility and social impact. Authorship also lets Google know you created that content. To set up Google+ authorship, you can go to Google+ Authorship page and enter your email address that matches your domain. If you are not publishing regularly on the same domain, you have to use the rel = “author” tag for all of your posts.

What’s Hot

Make use of What’s Hot page to stay on the top of what is relevant .By clicking Explore tab at the top of Google+ homepage or on Google+ dropdown menu, you can see which topics are trending for the day and you can use them in your new post wherever possible. Since there are many people searching for the topics, your post will have a better chance of being seen.

Circles

Circle is one of the useful features of Google+. It allows you to group your followers into different categories based on their interests, so you can share your content with only the circles that they will be interested in without spamming the other. Take a clothing store as an example, it might have one circle for female customers within specific age range, and another circle for male customers within a certain age range. When there is a promotion for certain sales, it can share the right post to the most relevant group.

Hangouts

Google+ Hangouts provide you an opportunity to have a chat session or video meeting with your customers. You can meet with 10-15 followers at a time, discuss how-to guides, host Q&A sessions, host visual demonstrations, make announcement and more by using Hangouts. In addition, Hangout on Air is a free tool that automatically recorded, uploaded to YouTube and shared on your Google+ page.

Communities

For small and medium size business, the major challenge of content marketing is building audience. Google+ offers you a platform to meet and engage with people who are also interested in the topic you are passionate about. Joining the communities will help grow your network beyond the people you know through in person connections. You can also discover your target market’s question and gain insight for blog articles and product ideas.

Every business wants to get more customers, increase their brand awareness. One of the effective ways to grow their business is through online marketing. To market your products and services online and make your business profitable, you must employ powerful online marketing strategies. Meanwhile, you should also keep an eye on several online marketing mistakes which can kill your business.

Not Figuring Out Your Target Audience

Not knowing the wants and needs of your target audience can hurt your ability to generate sales. Even if you place an advertisement on a high traffic website, sure, you may have a lot of visitors click through your site, but how many of them really interested in your products? And how many of them are converted into your customers? In order to succeed online, the primary task is to understand your customers. Address your target audience’s needs and re-evaluate them at least once a year to develop well-targeted products and improve your revenues.

Not Providing Enchanting Sales Copy

One of the common reasons why your readers do not take specific action is because you are not providing compelling sales copy. Whether it is asking the readers to sign up for a newsletter or like your page on Facebook, an irresistible sales copy is important to convert the traffic to sales. Apart from associating with beautiful rhyming words, a great sales copy is concise and speak the language the readers understand. It also encourages the readers to take action by focusing more on their benefit rather than product features.

Not Giving People a Reason to Do So

As compared to how wonderful your service or product performs its function, your readers are more concerned about how your product can make their life better. So, provide your readers a reason why they have to take action. Figure out their objections to buying from you. Tell them how you are going to make them happier or richer. Tell them what you can do to take away their problems and difficulties. To retain your current customers, you can build a mailing list and always update them about your special promotion, arrival of new products, incentives and benefits. This gives your customers a reason to purchase your product continuously.

Not Measuring Your Performance

You have to know how your advertisement placement is benefiting you, how much the advertisement was giving back to you. To ensure the money spent on advertisement is not wasted, you should have a system in place to monitor whether your advertisements are bringing the necessary traffic and whether the visitors click on that ads are being converted into your customers. Google Analytics is also a useful tool which tells you the source of your site’s traffic

Not Hosting Your Blog on Your Website

Your blog should be a part of your site (yourdomain.com/blog), not hosted on other blog hosting site. When you host your own blog, you have a full control. You are no longer restricted by the limited functionality and options of blog hosting sites. In addition, it does not cost much to buy a hosting. It is wiser to own your blog if you are building a long term online presence. Most importantly, to draw the attention of the visitors, make sure you publish high quality and useful article regularly. Respond to each comment to build trust and better relationship.

Not Simplifying the Form

The fact tells us that most people do not like to fill out the form which requires too much information. We all want to complete filling out the form as quickly as possible. The world today is fraught with internet hackers and identity thieves, asking too much information will put off your prospective customers as they may think it is a kind of invasion of privacy. Therefore, only ask for the information you really require. The less information you ask for, the higher the conversion rate.

Whether your customer will complete the ordering process successfully or give up halfway, usability of your ecommerce site is the crux of matter. An ecommerce site with good usability can attract more potential customers and increase the conversion rate. The basic usability tips we have outlined are:

1. Clear navigation How do your customers get into “product” page from the homepage? How do they find out your product’s information? These are all depending on how easy to navigate your site. Your navigation bar must be easy to spot, preferably on the left or at the top of every page. There are certain items that should be accessible from every page of your site. For example, products or services, contact us and about us.

2. Search Function Nobody wants to spend their precious time reading through a list to find a product which may or may not be there. Having a search box helps your customers find what they want easily. For an ecommerce site that sold wide variety of products in particular, it is strongly recommended to insert a search box. This makes the search process quicker and gives your customers a satisfying shopping experience.

3. Break Up the Ordering Process When making an order, the buyers often have to go through a complex process. They must enter their delivery address, select their delivery method, enter their payment details and finally confirm the order. Putting all this into one page can make your customers think that they have a lot of information needed to be entered. Therefore, it is better to break up this ordering process into several steps to allow the customers focusing on every required task one step at one time.

4. Breadcrumb Navigation It is awful when you buy something online, but you do not know how many more to go to make a purchase. Breadcrumb navigation will tell your customers where they are, how much steps they have accomplished and where they are going. If your customers want to edit their mistakes in previous steps, they can use the breadcrumb navigation to go back rather than start over from scratch.

5. Simplify the Ordering Process Do not overcomplicate the ordering process. For instance, the customers are asked to enter the month of credit card expiry date in word (Jan 2) instead of number (01/02). There is no point asking them convert the number shown on the credit card to the corresponding month. Why don’t just let them enter the number straight in?

6. Address Common Customer Questions Most customers may ask some questions throughout the ordering process such as how long the delivery is likely to take and why they need to enter their date of birth. Go through the whole process and ask yourself at each step: Do the customers have any enquiry about this? Show your answers on the screen or through a hyperlink so that your customers do not require sending you a mail to get the answer.

7. Simplify the Form Filling out a form can sometimes be an annoying task if you need to fill out more than ten items. Therefore, ask for the information you actually need only. Otherwise, it can put the customers off because they may think it is invasion of privacy. Moreover, highlight the required field by marking with a red asterisk (*) to let the customers know which fields must be completed and which are optional.

8. Provide Security Most online shoppers concern about giving their credit or debit card number and about privacy bleaches. It is important to assure your customers that your ecommerce site is safe and secure so that they feel confident in buying your products at your site. Think about the concerns customers might have at each step and address them to allay these concerns. You should have encryption, updated SSL Certificate and antivirus systems in place. You can also place those little stickers at the bottom of your site to put customers’ minds at ease.

9. Ask For Confirmation Last but not least, ask the customers to confirm their order prior to submitting the order. You should tell your customers what they ordered, how much it costs, when the order is coming and where it will be delivered to. Providing a final confirmation also allows them to cancel or place an order. A confirmation e-mail should be sent out once the order is placed. The e-mail should contain all the information above and contact number for enquiries.

Your website is a very powerful tool that you can use not just for marketing, but for generating extra income as well. When the traffic that is coming into your site increases, so are the chances for you to earn money from it. If you would like to know how to do that, take a look at the following money making ideas:

1. Use your website to display advertisements

It’s not a secret that website advertisements earn money. One of the most important ingredients for having your site successfully carry advertisements is to make it as niche-focused as possible. For example, if you are a site that primarily offers health information, you are more likely to get approval for displaying ads.

When you have a niche site, all you need to do is create a media rate card with the following information:

• number of unique visitors
• number of impressions
• average duration of visit
• visitor demographics

You can then upload a rate card to your site then send it to marketing departments of different corporations as well as media-buying agencies.

2. Make use of Google AdSense

 The AdSense tool works by placing relevant ads on your site. It would look strange to see health-related ads on a site that talks about technology. This is the beauty of AdSense because it matches the ads to your site so everything looks just in place. You can even adjust the appearance of the ads so it really suits your site.

3. Make use of TextLinkAds

 TextLinkAds offer direct click-throughs from text on your site. You submit your site to TextLinkAds then you upload the ad code you are provided with. You can reject or approve the ads that are supplied to you. Once everything is done, you start warning whenever visitors click on your ads. You can also try this with Skimlinks, which turns the content on your site into affiliate links so that you can earn money as well.

4. Go for sponsored conversations

Services like IZEA allow you to get paid for posts. What they do is that they match bloggers with advertisers. Although some people doubt the ethics behind paying a blogger to write something good about a product, but it does earn you money.

5. Sign up for affiliate schemes

There are affiliate schemes like Amazon Associates where you earn up to 10% in referrals by driving traffic to Amazon through specially formatted links. The referral fee you earn is through the sales generated through those links. You get monthly checks from Amazon, plus it’s not hard to join and it’s free.

6. Make use of sponsored features

 There are several options when it comes to this. You can approach advertisers and suggest to them a sponsored eBook, e-news, podcast, webchat, poll, or survey. These will then be added to your site at a low cost, but something that you can earn revenue from. Take a look at these following services you can try:

• Blurb – for eBook creation
• SurveyMonkey – for a survey or poll feature
• MailChimp – for email marketing

7. Offer your expertise for a fee

Although you may offer free information on your website, you can ask for a fee if you want visitors to access more information. Here are a couple of examples:

• Offer teleclasses – You can invite customers and contacts to a call where you get to offer them your expertise on a one-to-many basis.
• Offer webinars – You can deliver a presentation to an audience will pay to see your presentation. Your can do this through GoToWebinar.

8. Make a deal with suppliers

Let’s say you host a travel blog. You can agree with agencies whenever a booking is made through your website.

9. Turn your blog into a book

How many times have we seen a successful blog turned into a book? Turning your blog into a book gives your audience a physical copy of stories they loved from your site.

10. Ask for donations

Other popular sites do it, why can’t you? Once you’ve built up a community, you can ask them for a small favor of donating a small amount to keep your site running. You can do this through the donate feature from PayPal.

As you can see, there is more than one way to make money out of your website. So, choose an option that works best for you and see the money roll in.

1. Make Your Website Link-Worthy
Make your site worth a link by offering something that your audiences will appreciate to gain more quality inbound links from the other sites. Creating linkable content can encourage others to link to you. The linkable content can be your product or service reviews, how-to articles, tools, tips and so on. Adding free tools or free downloads regularly is a good strategy to increase inbound links if you are not a writer. Also, create a link page before requesting a link can lead to better reception from potential link partner.

2. Create a Blog
When talking about attracting links, content is your greatest asset. Publishing high quality and informative articles that are pertinent for your audiences will make your site becomes a trustworthy source in the eyes of your target audiences. Creating fresh and amazing content on a regular basis for your blog will help you gain loyal readers. They will find your posts useful and hence share your posts with their friends across social media platforms. Undoubtedly, more links are built naturally.

3. Determine What Type of Sites You Want To Link With
You should figure out all of the different types of sites that are relevant to your market and have the potential to trade links with your site. Let’s say your site was selling yoga clothes. You can approach to the sites that sold yoga mats, yoga balls and wrist saver. As a result, the number of links from the other sites in your target market will be boosted.

4. Find Quality Link Partners
Look for the links that search engines think that they are valuable. You can evaluate your link partners by using Bing Toolbar. The toolbar will integrate with your web browser and show you the r[-anking of each site you visit. The higher the page is ranked, the better it is. An easy way to find quality link partners quickly is using Open Directories and Yahoo! These directories do not simply list a site. So, your potential link partners listed in these directories are most probably high quality.

5. Prepare For Contact
Once you finish evaluating your potential link partners and create a list, you have to get in touch with them. Keep in mind that sending a generic email to request for a link can hardly get a response. Instead, you should send a custom e-mail to each one requesting and telling them why linking to your site is beneficial to each other.

6. Check For Links
It may take a month or even longer to see who has linked to your site. If you have a lot of links to be checked, you can utilize link popularity tool. You can start following up with the site that has not linked to your site after a month. Do not waste your time following up with all the sites in your list. You can just choose the sites with high page ranks in your list and follow up with them only.

7. Share Links On Social Media Site
Huge rise of content shared through social services such as Facebook, Twitter and Google+ has brought profound impact on search. Thus, use your RSS feed to syndicate your blog automatically on the social media sites that you are active on. Your posts will be shared on these social media sites automatically once a new content is published on your blog. You can also bookmark your post on the popular social bookmarking sites to create inbound links.

Strong Passwords

We all know the importance of using complex passwords, but how many of us really always practice it. To protect your website in the long run, it is vital to use good passwords to your server and website admin area. For the sake of your users, you should make sure they are using the strong passwords to protect their accounts even though most users do not like enforcing password requirements. Strong passwords should be at least 8 characters, including uppercase letter and number. You can also use the tools that store your passwords safely. For extra security, you can salt your passwords, a new salt per password.

Update Your Software

Updating all your software to the newest versions makes your website strong enough to crack. It is very crucial to avoid website security hole in outdated software that gives the chance to hackers to abuse it. Not only the software like Content Management System (CMS) or forum, this is also applying to shopping cart, photo gallery and other server operating systems.

Secure FTP (SFTP)

It is wise to switch from FTP to SFTP. You have to send your username, passwords and all unencrypted files over the Internet if you upload your files to your server via FTP program. As a result, those who successfully intercept your FTP passwords can upload any files they like to your site and use them to do whatever they want. Unlike the plain FTP, a secure FTP allows you to upload your files in fully encrypted glory to your server. Hence, nobody can find out what you are uploading to the server.

Firewall

Firewall keeps your computer safe from intruders by acting as a filter between the Internet and your computer or network. It determines what packets should be accepted or dropped and controls the traffic flowing in and out of networks. Firewall can block the unauthorized access to your website. It can be configured to block all kinds of activities, specific IP addresses, SSH, FTP, administrator interfaces, and even entire countries from seeing your site.

Secure Socket Layer (SSL)

When you are passing the personal information or collect credit card through the website, you have the responsibility to protect your customer’s sensitive information. Encrypting your pages with SSL Certificate provides security to your website. Through this, a secure connection is built to prevent eavesdropping and message forgery when your web applicants are communicating across the Internet. A padlock icon will be displayed and your page will start with “https” instead of “http” if your page is encrypted.

Delete Installation Folder

Delete your installation folder after completing the installation is also a good way to protect your website. If your installation folder is remained in your computer, the attackers will get the opportunity to break into your computer and run the installer again. They can clear out your database and control your website and content once they successfully intrude into your computer. Another alternative is to rename your installation folder if you want to keep it in your computer.

Backup Your Data

No matter how many precautions you have taken to secure your website, hackers are always prowling for ways to get into your site. Therefore, backup your website daily. These include the files, site content, database and other things required to run your website. Keep them off the server or the other computer that is not same as your web server. To avoid anything from going wrong, test your website restore process regularly. Write down the instructions in case other people need to do it. If hacking really happens to your website, you can restore your website rapidly so that it can operate normally in the shortest time possible.

Always Update Yourself

Technology keeps changing, the attackers will also change their strategies to break into your website. Thus, keep yourself updated on the last bugs and viruses on the Internet is your top imperative to protect your website from threats. You can equip yourself with latest information by following the credible technology blogs or subscribing technology journals.

Google Analytics

In order to allow your website to be tracked, you have to set up for a Google Analytics account.

1. Go to http://www.google.com/analytics.
2. Sign into your Google account or create one.
3. After signing into Google account, click sign up to create Google Analytics account.
4. Enter your account name, website’s URL and pick your time zone on Create New Account Page.
5. Agree the user agreement and click Create Account.
6. Copy tracking code from Tracking Code Page.
7. Paste the tracking code on the pages on your website you want to be tracked before the “</body>” tag. You can also give it to your web designer or your web programmer by copy it into a text document.
8. Return to Google Analytics and check whether your tracking status is tracking installed. (It takes approximate 24 hours to update in your Google Analytics account)

Once your account is set up and your website is tracked, you can gain the information that Google Analytics tracks.

Google Analytics Dashboard

Click Home and Google Analytics dashboard will show you the proportion of your site’s traffic source:

• Search engine: Queries that sent traffics from both major and minor web    search engine such as Google, Yahoo and Windows Live.
• Direct Navigation: Typed in your site address, bookmarks your site and email links without tracking codes
• Referring site: From links on the other websites or in trackable email, promotion and branding campaign links

Click Add Widget if you want to track other kinds of information such as Unique Pageviews and Unique Visitors.

Landing Pages Report

To view landing pages report, click Behavior > Site Content > Landing Pages.

The report shows you which landing pages on your website is the most popular and the number of visitors that each landing page greets over a certain time period.

To see which landing pages bring the most traffic from Google search:

1. Add Secondary Dimension for Source.
2. Use advanced search, Include: Source, Exactly Matching: Google

Google Webmaster Tools

Google Webmaster Tools consist of three main indicators that provide indispensable tracking information. Go to your website in Google Webmaster Tools and click Search Traffic on the menu, you will see the three indices: search queries, links to your website, and internal links.

Search Queries Page

This page shows the following elements:

• Queries: This query list is the total number of search queries (keywords) that showed page from your website over given period.  It gives you details on which query your site is currently ranked for and helps you for further content optimization.
• Impressions: This will tell you the number of times your website showed up to the users in search results for a specific keyword search.
• Clicks: This indicates the number of times the users click your site from search results for a particular query.
• Click Through Rate (CTR): This metric constitutes the percentage of users that locate your site and click your site. If your click through rate is low, you should improve the title tag and meta description of that page to be more attractive.
• Average Position: This information lets you know how high your website is ranked in organic search results for each query. Green means that your site’s average top position is increasing.

You can click on the keyword to see which landing pages contain that keyword. Alternatively, you can click the Top Pages tab that shows you which landing pages greet visitors the most. Click on the pages in the list and it will show you the top keywords of that page.

Links to your site

This page tells you which websites or blogs provide a link to your website, which pages on your website with the most links as well as the anchor text on other websites that link your website. You can monitor your link growth in Google Webmaster Tools.

Link has a profound impact on your website’s ranking in search results. Getting more trusted site to link to you is a good way to improve your position in search results. If your web page’s ranking is plummeting, you should consider reviewing your inbound links as they can be unnatural link. You can find out the links from poor quality sites to maintain your link quality.

Internal Links

This page lists a sample of your web pages that consist of incoming links from the other internal pages. From Google point of view, the more the internal links pointing to a page, the more important that page is.

If your important page does not appear in the list, the problem might lie with the internal link structure of that page. So, if you want your important page like contact page to rank high, make sure you build more internal links to it.

Enabling Google Webmaster Tools Search Query Data within Google Analytics

You can do this by connecting your accounts:

1. Go to Google Analytics, Reporting > Traffic Sources > Search Optimization > Queries.
2. Click on Setup button, it appears the Admin settings for your website profile.
3. The bottom is Webmaster Tools Settings, click Edit.
4. Click Add a site to Webmaster Tools > Add A Site
5. Select the domain of the website in the list and save.
6.  Go to Traffic Sources > Search Optimization > Queries and see your data after a few days.

Alexa

Details about website that Alexa has given to you include Top Sites, Internet Traffic Statistics and Metrics, Related Links and Search Analytics for SEM and SEO. Moreover, it enables you to compare site statistics up to 3 sites. Alexa gets the information from Alexa Toolbar that people install it into their browsers. It tracks their activity in Internet, the websites their visit and also the frequency they visit.