Weekly Tips and Tricks

IHave Been Real Busy With My Lenses

2007-06-16T04:01:00.000-07:00

Over the Past Few Days I have edited and Fixed 12 of My Squidoo Lenses. For the Most Part I added a little Fresh Content to each Lens and Edited and Proof Read existing Moules. I also Made Sure each lens had some or all of the Following Modules

Lens Intro in Introduction
Text Module with Amazing Squid Tool (Share This Module)
Text Module With Contact Me for Support
Text Module with Let's Do a Feature Lens Swap
Feature Lens with Let's Swap
The Above 5 Modules were created with http://www.squidoo.com/Amazing-Tools/
RSS Feeds
Amazon
Del.icio.us bookmarks
Ebay
Google 2 (1 with blogs and 1 with news)
Youtube vids
Featured Lens
Amazon Plexo
Links Plexo
Dilbert
Guest book

Here are the Lenses That I fixed

In Addition I have Upgraded the Amazing Squidoo Tools mainly fixing Minor Bugs.
They are Downloadable here

Create Dynamic Content on Squidoo

2007-06-14T20:57:00.000-07:00

It is really easy to create Dynamic content on Squidoo. Squidoo actually comes with Modules like Amazon, Ebay and Google that allow you to create dynamic content. Squidoo also makes it real easy to add RSS Feeds to your Lens. But for Dynamic Content beyond what Squidoo offers you need the Amazing Squidoo Iframe Tool Version 2

To see some examples of Dynamic Content in Lenses using the Amazing Squidoo Iframe Tool Version 2 visit the Amazing Dynamic Content Lens

Google Blog Search - Another Great Reason To Have an RSS Newsletter

2005-09-20T14:52:00.000-07:00

Google recently announced a Beta Version of their Blog Search Engine. Blogs are the perfect tool for a Newsletter publisher and now that Google allows users to Search Blogs their really is no better medium to publish your Newsletter (AKA Ezine) then an Online Blog with an RSS Feed.

Creating an RSS or Blog is simple here are the 4 steps to follow.

1 - Select a Topic

You need to select a topic for your Newletter. The following questions should enable you to pick many topics

What are your Hobbies?
What do you consider yourself an Expert in?
What do people seek your advice on?
What would you like to learn more about?

2 - Get a Free Blog

Go to blogger.com and get a free blog. They are owned by Google so you should not have any problems getting indexed by the Google blog search engine.

3 - Write Your First Post

Write your first post is as simple as stating what your newsletter is about and how frequently you plan to post

4 - Never Ending Content

Remember you are a newsletter publisher not an author. It is good to create original content once or twice a month but you can republish articles from others for the rest of your content.

Search Engine Masters Course
A FREE 5 day email course on how your web site can get
top 10 rankings in the other search engines.
http://ewguru.com/free-seo-ecourse

About The Author:
Mike Makler has been Marketing Online Since 2001 When he Built
an Organization of over 100,000 Members

Get Mike's Newsletter:
http://ewguru.com/newsletter

Weekly Tios and Tricks
http://ewguru.com/tips

Copyright © 2005-2006 Mike Makler the Coolest Guy in the Universe

The Absolutely Easiest Surefire Way To Start A Money Making EBay Business Today Guaranteed!

2005-09-11T15:32:00.000-07:00

By Mike Makler
Article Word Count: 330

Imagine that you own a retail store and someone comes to you with the following proposal. They will come in and stock your store. They will supply the cashier and the sales help. You set the prices for all the merchandise in your store. You only pay them the wholesale price after the item is sold. They take all the risk you get all the Reward.

That's a pretty good deal. Your only real expense is the store rent, and utilities. You have no inventory cost. No employee cost. You don't even need to be at the store to manage it because you only pay the wholesale price for items that are rung up at the cash register. If an item falls on the floor and breaks it's not your problem. If someone steals an item it's not your problem. If it is not rung up at the cash register you don't pay.

Does a deal like that really exist? No actually it doesn't exist at least not to my knowledge. If a deal like that did exist you would take it, wouldn't you? Actually a deal that is much better then that does exist.

It is called drop shipping. Imagine you have an online store with over 90,000 items to sell. You pick the item you want to sell, the Sales page with photo's, shopping cart description is automatically created you for you. The Buyer pays you directly. After you have been paid you send payment to the drop shipper with instructions on what to ship and where. Now imagine that the sales page existed on Ebay you wouldn't even need a website or an online store. Could it get easier then that.

About The Author:
Mike Makler has been Marketing Online Since 2001 When he Built an Organization of over 100,000 Members

Drop Shipping Your Way to Wealth Over 90,000 Items You can Sell on EBay Today
http://ewguru.com/ebay-dropship

Getting Started With Ebay Resource Guide
http://ewguru.com/ebay-start

Weekly Tips and Tricks Newsletter
http://ewguru.com/etips

Copyright © 2005-2006 Mike Makler

Some Nuggets From My Friend and Mentor John Reese

2005-09-08T11:50:00.000-07:00

John Reese is a hugely Successful Internet Marketer and E-Bay Seller. His Marketing Secrtes DVD Course sold over $1,000,000 during its initial Launch. When John Reese Talks top internet Marketers listen.

John Reese is my Mentor and Friend and without question the tips I learned from John Enabled me to get a Number 1 Ranking in Yahoo in under 24 Hours. (Do a Search on Coolest Guy in the Universe and see if I am still number 1)

Johh Reese in a recent article talked about the 4 Huge mistakes that Ebay Sellers Make. These mistakes are even made by some successful sellers.

The 4 Huge Mistakes acording to John are:

1 - Listing an item at the wrong time

More people browse the internet auction sites on the Weekend then at any other time. Auctions that end on Sunday between 9pm and 11pm Eastern Time tend to do better then all others.

2 - Not giving your photos the attention they deserve

You need multiple photo's at Different Angles. They say a picture is worth a Thousand Words and auctions with pictures get more bids then those without

3 - Using "Las Vegas style" listings.

Keep your Listing Simples with Item Description, Pictures and Shipping Information. No Fancy Flash animation.

4 - Using a reserve

Don't use a Reserve. Reserve not met is a huge turnoff for Auction bidders. Set your starting Price Higher.

Have you ever been to an Auto Mechanic. Do you see those huge chest of tools they have. Have you ever been to lawyer and seens huge bookcases full of books. Those are the tools of these professionals. If you want to be a professional you need Tools.

Now you turn can learn from John Reese in the comfort of your own home with a 3 month 100% RISK-FREE GUARANTEE. You have nothing to loose

10 Ways to Find Items to Sell on Ebay

2005-09-07T13:56:00.000-07:00

Last Year over 20 Billion Dollars worth of product was sold on Ebay. (Yes Biilion with a "B"). Many people are earning $10,000 or more selling on Ebay. Many more would like to sell
on Ebay but they face that big hurdle - Where Do I find Items to sell on Ebay. Here are the 11 Best Places to Find Items to sell on E-Bay.

1 - Garage Sales

The Strategy that works best with Garage Sales is stop by at the end of the day and offer to buy all the merchandise they have left. You can oftenspend $25 - $50 and then resell on Ebay for $500 or more.

2 - Storage Units

You've seen those Storage units. If people don't pay their rent the contents are auctioned site unseen. You can almost always make huge profits reselling these items on Ebayand you almost always break even if you happen to get a lemon.

3 - Household Items

Clean out the attic, go through the garage and even your closet. Most Households have hundreds if not thousands of dollars of "Junk" they can sell on Ebay.

4 - Government Auctions

Government Auctions are a great place to find things to sell on Ebay.

5 - Consignment

This appears to be one of the fastest growing small business of the New Millennium. You sell things for other people on E-Bay and you keep 25% of the profit

6 - Ebay

If you know a market like coins, Antiques, Stamps you can often buy items on Ebay at deep discounts from motivated sellers and then turn around and sell them at a very nice profit.

7 - Retail Inventory

If you happen to own a store this is a great way to get rid of your overstock, Off Season or returned items. Using the consignment idea you can offer to sell (hard to sell items) for local merchants on Ebay.

8 - Flea Markets/Swap Meets

Flea Markets/ Swap Meets often have Day Sellers. Many of these people don't want to load up the stuff at the end of the day and take it Home. By offering to by all that is left at the end of the day you can often get great deals.

9 - Church Bazaars

The Church Bazaar strategy is similar to the Flea Market Strategy above. Offer to buy what's left at the end of the day at a deep discount

10 Fairs and festivals

Use buy it all strategy above at local fairs and festivals.

11 - Drop Ship

Drop Shipping is a great way to get items to sell on E-Bay. See the Ebay Resource link below for more information.

About The Author:

Mike Makler has been Marketing Online Since 2001 When he Built an Organization of over 100,000 Members

Drop Shipping Your Way to Wealth Over 90,000 Items You can Sell on EBay
Today
http://ewguru.com/ebay-dropship

Getting Started With Ebay Resource Guide
http://ewguru.com/ebay-start

Weekly Tips and Tricks Newsletter
http://ewguru.com/etips

Copyright © 2005-2006 Mike Makler the Coolest Guy in the Universe

Hurricane Katrina - What Went Wrong?

2005-09-07T08:54:00.000-07:00

Hurricane Katrina is a terrible tragedy. Some will say the lack of action by the Federal, State and local governments is a bigger tragedy. The Mayor of New Orleans was on a Radio Show blasting the Federal and State bureaucracies.

It appears now that the Federal troops are in place and the looting and rioting has stopped. The vast majority of people left in the Hurricane Katrina disaster area have been evacuated. The process has started to fix the levees and dry out New Orleans.

It is very easy to point fingers. It is very easy for the State Governments to say it is the fault of the National Governments. Unfortunately these mistakes and the delays in getting aid to New Orleans has probably cost the Lives of hundreds if not thousands of people. The bigger tragedy would be to not learn from the mistakes that were made and make the same mistakes in a future disaster.

A task force needs to be created to study what mistakes were made. This task force needs to determine what was done right and what can be done better. This task force needs to point out what was done wrong and what steps need to be taken to fix it without any finger pointing. It would be a far greater tragedy to not learn from the mistakes and have them repeated in a future natural disaster.

It appears that allot of the problems revolved around a federal law designed to protect the states. This law states that Federal troops cannot be used unless requested by the state governor. There may need to be revisions in this law that allows federal troops to be deployed for a short period of time without the governors request under very specific terms with proper checks and balances.

About the Author
Mike Makler Offers Financial Services (Mortgages,Life Insurance, Annuity) in Florissant Missouri which is in North St. Louis County Missouri Just Across the Bridge from St. Charles Missouri

Call Mike at 314 398-5547

Visit Mike's Web Page:
http://ewguru.com/finance

For Missouri Specific Insurance and Loan Questions:
http://ewguru.com/Mo-Finance

Get Mike's Newsletter Here
http://ewguru.com/fin-news

Hurricane Katrina

Copyright © 2005-2006 Mike Makler

[You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated getarticles At Ewguru .Com]

Beware of The Pirated Software E-Mail Scams!

2005-09-03T13:15:00.000-07:00

By Mike Makler

Article Word Count: 289

You have gotten those E_Mails buy software at deep discounts. It is very tempting to save 85% to 95% on your favorite Software Titles. Why would you pay $279 for Windows XP when you can pay $49. Most of the times these are Pirated copies of the Software. You can run into huge problems later when you seek upgrades, Support or Security patches.

Anyone can rationalize buying Pirated software. Who are you hurting? Bill Gates is so rich he can afford to loose a few sales. No you won't hurt Bill Gates to much. But what about the Microsoft Employee with a wife and a Child or 2. If Microsoft looses enough sales tom these pirates who do you think will be laid off. The Working Man with a wife and children to support. The single mom trying to make a better life for her and her children. People much like you are going to suffer the most.

If ethics alone are not enough to keep you from buying pirated software how about the fact that Microsoft is now verifying that you have a legal copy of their software before they allow you to download updates. Updates that are often meant to plug security holes in the software that leave your computers fair prey for worms. Viruses and Adware.

You will want those security updates. Buying Pirated software will cost you more in the long run because you will need to buy a Microsoft version to get support and upgrades

About The Author:
Mike Makler has been Marketing Online Since 2001 When he Built an Organization of over 100,000 Members

Get Mike's Newsletter:
http://ewguru.com/newsletter

More Articles by Mike:
http://ewguru.com/tips

Permission Based E_Mail Marketing Methods
http://ewguru.com/hbiz/amazingoffer.html

Copyright © 2005-2006 Mike Makler the Coolest Guy in the Universe

[You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated getarticles At Ewguru .Com]

The Stay at Home Mom's Dream A Low Cost Low Risk Home Based Business - Get Started Today

2005-08-27T01:59:00.000-07:00

Many Stay at home Moms need to continue to work because they also happen to be a singles Mom. In other cases the extra money a Stay at home mom earns can means her family runs out of month before they run out of money

A Hone Based online Business really is perfect for the Stay at home mom. You get to set your own work hours. You can still be a Soccer Mom and attend the school plays, PTA Meetings and Scout activities. You can work when the children are in school or after they go to bed at night. You get the freedom and flexibility to work when its best for you.

EBay may be the perfect Hone Based online Business for stay at home moms. The Start up cost's are very low. You do not need your own web page. You don't even need to know anything about Ebay as they now have services that will sell anything for you on EBay for a percentage of the Profits.

Of course the ambitious stay at home mom can take a Course at the local community college. Ebay also's offers classes which are available either online or in a classroom setting http://pages.ebay.com/university/

You can Find Items to sell at Flea Markets, Garage Sales and Store Close-Outs. One person I know goes to garage sales and offers to buy up what is left at the end of the day. He may pay $20 for Garage Sale leftovers and turn around and sell them on Ebay Separately for $500 or more. Someone Else I know works with a Drop Shipper and Sells Replica Watches.

About The Author:

Mike Makler has been Marketing Online Since 2001 When he Built
an Organization of over 100,000 Members

Get Mike's Newsletter:
http://ewguru.com/newsletter

More Articles by Mike:
http://ewguru.com/tips

Permission Based E_Mail Marketing Methods
http://ewguru.com/hbiz/amazingoffer.html

Copyright © 2005-2006 Mike Makler the Coolest Guy in the Universe

[You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated getarticles At Ewguru .Com]

9 Sure Fire Method's to Stop the Massive Bleeding in Your MLM Team and Keep It Grwoing Strong

2005-08-23T21:22:00.000-07:00

Everyone dreams of building a Profitable MLM Sales Team. Unfortunately many MLM Sales Team suffer from Massive Bleeding that starts at the Bottom and keeps moving up Month after Month. Here are 9 Simple Steps you can follow to not only stop the Bleeding but continue to grow your organization strong.

http://ewguru.com/nobleeding

Even a 70 Something Technological Challenged Mom Can Get Started in Blogging With These 10 Tips

2005-08-20T13:14:00.000-07:00

By Mike Makler

Article Word Count: 502

Blogging is all the rage. With these 10 Simple Steps even My 70 Something technological challenged Mom was able to Join the Growing number of Bloggers.

Step 1 Pick a Topic

Pick a Topic or Theme for your Blog. Your theme should be something you are good at or something you like. Things to Blog About

your Hobby
Your Passion
Your Job
Sports
Politics
N.Y. Yankees.
Promote a Web Page

Step 2 Pick a Title

Pick a Title for your blog. If your Blogging about Model T Fords then Your Title should be something like

Restore Your Model T.
Henry Ford and the Model T
Model T Pick Your Color as Long as It's Black
Model T They Don't Make Them Like that Anymore

Step 3 Pick a Sub-Domain Name

When you sign up for your free Blogger Account you will need a Sub-Domain Name. Your Sub Domain should be related to Your Topic Your WebSite URL will be something like http://sub-domain.blogspot.com. Have 3 or 4 Sub-Domains in mind in case one is taken.

Step 4 Get Your Free Blog Account

Go to http://blogger.com and sign up for a free account

Step 5 Your Blog Description

Log in to Your Blog account and Enter your 500 Character description (After you log in click on the setting Menu and Basic Setup.) Use Keywords related to your topic in your description.

Step 6 Some Key Blog Settings

On the Basic Menu be sure and Set - Add your Blog to our listings? to YES
On the Publishing Menu be sure and Set - Notify Weblogs.com? to Yes
On the Formatting Menu set up your Time Zone
On the Archive Menu be sure and Enable Post Pages
On the Site Feed menu see the Address for your Feed http://sub-domain.blogspot.com/atom.xml

Step 7 Your First Post

Click Posting and Create and Type in the Title and Body of your first post. Be Sure and make it related to your topic.

Step 8 You Ain't Got a Thing If You Don't Do That Ping

Go to http://pingomatic.com and set up your Pings. Pingomatic will announce your Blog to many of the Major Blog Search engines. Be sure and Book mark the Pingomatic page after it is done pinging. You will want to ping every time you post to your blog.

Step 9 Get a Feed Burner Account

Feed Burner allows you to Burn Your Feed so it can be viewed in a web browser Here is a Sample Feed Burner Feed about the NY Yankee's http://feeds.feedburner.com/YahooSports-Mlb-NewYorkYankees.

After you burn your feed in Feed Burner be sure View it in a web browser and click the Add to Yahoo button.

Step 10 Blog Early and Often

Post and Ping Often. If you suffer from Blog Block here is a helpful article to help you find topic to write about Guaranteed!

http://ewguru.com/blogblock

Congratulations you are now an offical member of the blogging community.

About The Author:

Mike Makler has been Marketing Online Since 2001 When he Built
an Organization of over 100,000 Members

Get Mike's Newsletter:

http://ewguru.com/newsletter

More Articles by Mike:

http://ewguru.com/tips

Permission Based E_Mail Marketing Methods

http://ewguru.com/hbiz/amazingoffer.html

Copyright © 2005-2006 Mike Makler the Coolest Guy in the Universe

[You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated getarticles At Ewguru .Com]

Use These 7 Ideas and You Will Never Suffer From Blog Block Again Guaranteed!

2005-08-19T06:02:00.000-07:00

Is this you? It has been 3 or 4 days since you updated Your Blog. You know you need to make a Blog entry but you suffer from the Dreaded Blog Block. Here are 7 things you can write about so you will never suffer from Blog Block Again

1 - Write An Article

Do you have an Article handy that you wrote before? Have you been meaning to write that article but still haven't gotten around to it. Maybe now you should. Need a topic for that article just ask yourself some of these questions

What am I good at?
What do I like to do?
What do people ask me for advice on?
Is there a better way to do a task?

2 - Someone Else's Article.

Also known ass OPC (Other People's Content) Just go to an Article Directory and Find an Article related to your Blog. Have an opening sentence or 2 why you chose the article and a closing paragraph with related link to one of your web pages

3 - A Blurb about one of your web pages.

A Short 3 or 4 line Summary about your web page and then direct them to your link for more information.

4 - A Quick Tip

A Tip is something that is too short to qualify as an article but important enough to deserve a Blog Entry. If you are a Gardner you may write a short 2 to 10 Line Tip on the best way to keep the rabbits from eating your Carrots.

5 - A Review of your Website

This is a fantastic way to draw attention to your web site. Write a review of your web site. Gloss over the Weak Spots Brag about the good points. (Just don't over do it)

6 - A Review of your Blog

If you have more then one blog then see Step 5 and write a review of your other Blog or even a post in your other blog

7 - Coming Attractions

It's 3am you have a great Idea for an Article but you just don't feel like writing it now. Create a Blcg entry stating that you will write the article Shortly with a brief summary of the Article. This gives you something to write about now and ensures you don't forget to write the full article later.

Here are a few Bonus Ideas to ensure you never suffer from Blog Block.

Quote of the Day
Fact of the Day
Software Review
product Review
the latest Rumor or Gossip
Current Events

When all else fails write about something cute that your Child, Grandchild or Pet Did.

About The Author:

Mike Makler has been Marketing Online Since 2001 When he Built
an Organization of over 100,000 Members

Get Mike's Newsletter:

http://ewguru.com/newsletter

More Articles by Mike:

http://ewguru.com/tips

Permission Based E_Mail Marketing Methods

http://ewguru.com/hbiz/amazingoffer.html

Copyright © 2005-2006 Mike Makler the Coolest Guy in the Universe

[You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated getarticles At Ewguru .Com]

7 Key Features Any Good Article Submission Directory Should Have

2005-08-18T17:24:00.000-07:00

By Mike Makler
There are many places on the Internet where you can Submit Articles for Redistribution. Submitting Articles is very Time Consuming so why not find the Best Places to Spend your Time. Here are 7 Key Features any Good Article Submission Directory should have

1 - High Page Rank

The Higher the Google Page Rank the Better. High Page Rank Article Submission Directory Sites get more traffic. So often when your articles are published on these High Page Rank Article Submission Directory Sites you will notice an immediate impact on your Search Engine Position Here is a Free Tool that will allow you to find the Google page Rank of those Article Submission Directory Sites http://ewguru.com/googlepr

2 - RSS Feeds

Dynamic Content is the Latest Rage (Okay maybe not the latest). Many Article users will grab the RSS Feed from Article Submission Directory Sites. Look for Article Submission Sites that offer RRS Feeds By Topic and Sub Topic. If you find a High Page Rank Article Submission Directory Site that offers Feeds by Author Post their Often.

3 - Number of Articles

Some Article Directories will tell you how many articles they have. Others will make you guess. Take some time Browse the Article Submission directory see if you can determine how many Authors and Articles they Have. Some of the Top Article Submission Sites have 25,000 or more Articles with 5,000 or more Authors

4 - Easy Search Capability

What's the point of posting an Article if no one can find it. Look for Search by Author, Search by Keyword and Search by Article text. Submit an Article go back to the site a few days later. If you can't easily find your article then forget about it.

5 - Easy Submit

The Easier it is to submit your article the quicker you can move on. There are a few places that allow you to post a link to your Article. If you find a High Page Rank Site that allows you to post a link to your article you found Gold.

If you go to submit and it crashes your browser or comes up with a 404 Page not found Error Say Next.

6 - Author Index

Having an Author Index where they Display your Profile and Article Organized by sub topic is a great Touch. This often Means Extra Back Links for you and your Web Page

7 - Detail Author Profile

What could be better then placing your Link on a Web Page of a High Page Rank Article Directory Site.

Nice Bonus Upload Photo

People will are more likely to read your article and Click on your Link if they can see your Photo.

Another Bonus Good Stats

It is really nice to be able to see how many times an Article was Viewed and E-Mailed.

Here is a List of over 80 Article Submission Directories. Many of them still need to be evaluated. Have Fun and Good Luck. http://trafficninja.com/article-submit.html

About The Author:
Mike Makler has been Marketing Online Since 2001 When he Built an Organization of over 100,000 Members

Get Mike's Newsletter:
http://ewguru.com/newsletter

More Articles by Mike:
http://ewguru.com/tips

Permission Based E_Mail Marketing Methods
http://ewguru.com/hbiz/amazingoffer.html

Copyright © 2005-2006 Mike Makler the Coolest Guy in the Universe

[You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated getarticles At Ewguru .Com]

Create Laser Targeted Traffic to Your Online Home Based Business With These 7 Traffic Builders

2005-08-17T10:52:00.000-07:00

If you are only looking at Search Engines too send Visitors to your Online Home Based Business Web Site then you are missing out on 6 other Key Methods of Traffic Generation. With these 7 Traffic Builders anyone can create a Swarm of Laser Targeted Traffic to their Online Home Based Business Web Site.

1 - Search Engines

This is the Best Source of Laser Targeted Traffic any webmasters can receive. These are People who have gone to a search engine typed in a Search term and then clicked on a Web Site based on the Title and Description that they felt met their needs best

2 E-Mails

Their are many methods of E-Mail Marketing here are a few of the more popular ones

* E-mail Your Existing Customers
* Opt-In Safelists
* E-mail to Purchased Leads

3 Forums and News Groups Posts

Many Forums and newsgroups will allow you to post a link if it is related to the topic. Some Forums won't allow you to post a link that is not related to a topic. You can always use the Double Member trick. Create a post asking a Question. Answer the question a few hours later with a Link to your Web Site using your 2nd Member name.

4 - Article Distribution

It is not unusual by distributing just a handful of Articles to 20 or 30 Article Directories to have 10,000 or more links. If you even get 1 hit a month from each link that is 10,000 hits a Month. Again these are targeted hits from people who read an article related to a topic that interested them and then clicked on your link for more information.

5 - Testimonials

Have you used a product or service that you really liked. Send them an unsolicited testimonial with your praise and a link to your web site. Often they will publish your testimonial on the site and you now have a back link.

6 - Reciprocal Linking

This is a very simple traffic strategy. You simply offer someone a Link in return for a return Link. In an Article I read recently the Author claims to spend 30 - 45 Minutes a Day searching for Link Partners (He Types Keywords in search engines to find compatible partners) He then sends them E-mails offering Reciprocal Linking. He claims if you are persistent you can average 2 to 3 Link Partners a Day or about 100 every 2 Months.

7 - Viral Traffic Builders

Viral traffic building is an Art rather than a science. Every time you think there is no way there can be another Viral Traffic Builder, someone writes an Article with a new way. See the Resource box for a free online Viral Traffic Building E-Course.

Bonus Pay Per Click Their are many pay per Click Search Engines. Overture is the most well known. Do a Google Search on PPC and Stand Back.

Here are some More Bonus Methods of Traffic Generation. Most of these methods produce poor conversion rates but they do lend themselves well to lead Capture pages with free Give-Away's

* Banner Ads
* Exit Exchanges
* Start Page Exchanges
* surf for Hits

About The Author:
Mike Makler has been Marketing Online Since 2001 When he Built an Organization of over 100,000 Members

Get Mike's Newsletter:
http://ewguru.com/newsletter

More Articles by Mike:
http://ewguru.com/tips

Free Viral Traffic E-Course
http://ewguru.com/viral

Copyright © 2005-2006 Mike Makler the Coolest Guy in the Universe

A Third Article

2005-08-17T00:24:00.000-07:00

How I write Articles

Talk about how I was looking over the Search terms that people use to find my Web Page and how it inspired an Article

You can Find a List of Article By Mike Makler at http://ewguru.com/hbiz/articles/Mike-Makler-TOC.html

Stay Tuned 2 Articles are On the Drawing Board

2005-08-17T00:03:00.000-07:00

Currently I am in the Process of Crafting 2 More Articles.

The First Article will talk about my 7 Sources of Traffic. Most people only look to Search Engines for Traffic. I Receive Traffic from

Search Engines
E-Mails
Forum and News Group Posts
Article Distribution
Testimonals
Reciprocal Linking
Viral Traffic Builders

My Next Article will be about Counters and How I use them to Spot Trends in My Traffic. As an Example I recently noticed I was #1 on Yahoo for the Phrase Life Mastery 2006 and a Famous Guru was #3. Looking on Yahoo a Few Days later I was nowhere in site for the Phrase. Seeing how this Phrase Life Mastery 2006 is not one that I target I am not to concerned about it.

You can Find a List of Article By Mike Makler at http://ewguru.com/hbiz/articles/Mike-Makler-TOC.html

Keep those Back end Sales Flowing 24/7 Using The Funnel Theory of Marketing and Automated Tools

2005-08-15T15:02:00.000-07:00

Summary:
Studies have shown it is far more expensive to attract new customers then to resell existing customers. By Combining Automated Sales techniques with the Funnel theory of marketing you can keep your Back End Sales Flowing 24/7

Body:
The Funnel Theory of Marketing Relies on the fact that
it is far more expensive to attract new customers then to resell existing customers. By Combining Automated Sales techniques with the Funnel theory of marketing you can keep your Back End Sales Flowing 24/7

Direct Mail Merchants understand the funnel theory of marketing very well. It is not unusual to receive Direct Mail Pieces months or years after your first and only purchase from a direct mail merchant. As an Online Marketer by using Automated Tools and E-Mail you are in a far better position to take advantage of the Funnel Theory then those Offline Direct Mail Guys. (Some of those Direct Mail Guys also E-Mail me).

Product Levels
The Key to the Funnel theory is to have Products at Various Price Points. As your Customers make purchases you start to offer them products at Higher Price Points. Here are some suggested price Points

1 - Entry Level Free to $5.00

2 - Customer $5 to $100.00

3 - Spender $100 to $500

4 - Big Spender $500 - $5,000

5 - Cream of the Crop Above $5,000

The Nuts and Bolts
It appears to be a Fact that the average person needs to see your Sales Message 5-7 Times before they make a purchase Decision. By Offering a Low Cost or Free Product in return for an E-Mail Address you are feeding people into the Top (The Fat Part) of your Marketing Funnel. You send them an E-mail with a Link to their Free Download.

A Day or a so later you send them a E-mail sales letter for a Low Cost Product. Every few days you send an Additional E-mail Sales letter offering the same or a different low cost product.

When someone buys your Low Cost product they move down a little to a thinner part of your Funnel and are Added to a list of customers who bought a Level 2 Product You now start sending these Customers offers for a slightly higher priced product.

As your customers continue to buy products they keep moving to the thinner part of your funnel and are offered products at higher and higher price points.

It is Ok to cross promote your lists offering High Cost Product to your low cost buyers and Low Cost Products to High cost buyers.

A Simple Example
Let's assume we have a Cookbook of Vegetarian Recipes for Dogs. We may offer 5 Free Recipes if they join our Mailing List. Every few days you can send them an E-mail offering (you may even want to include an additional recipe) to sell them your Vegetarian Recipes for Dogs cookbook with over 500 Recipes for $19.97. (Mark Joyner told me always end your price with 97 cents).

As People Buy your cookbook for $19.97 you may want to send them a Thank You letter and add them to your next level mailing list, Some Products on this list maybe a DVD of how to house train your dog for 39.97 or a Mink Leash for 89.97.

Again as you sell these Products Move them down the Funnel and Start to offer them the $497.97 High Tech Dog House. Next you can offer them the $3,000 Doggie/Owner Cruise.

You may even offer them products for cats or birds as many pet owners have multiple pets.

Tools
All you need now are a Lead Capture Page and an Autoresponder. A lead capture page is a Page with an Input form where prospective Customers sign up for your newsletter. An Autoresponder is an E-mail Robot Pre Loaded with your Messages that are automatically sent to your customers. Most Autoresponders come with software that automatically builds your input form you simply cut and paste it and place it on your lead capture page.

Now that you are building that list of Vegetarian dogs you may want to have other Entry level or free products targeting other segments of the Dog Market or the Pet Market. Think of Lead Capture (Filling the Fat end of your Funnel) as a garage sale one man's junk is another man's treasure. Free Recipes may appeal to one dog owner where as Free or Low Cost plans to build a Dog House may appeal to another Dog Hose.

Don't be afraid to Sales Pages with Low Cost Products as well. The More open doors you give your customers to enter your sales funnel the more customers you will have

About The Author:

Mike Makler has been Marketing Online Since 2001 When he Built
an Organization of over 100,000 Members

Autoresponders, Leads and Generic Lead Capture Pages

http://ewguru.com/ufd

Get Mike's Newsletter:

http://ewguru.com/newsletter

More Articles by Mike:

http://ewguru.com/tips

Copyright © 2005-2006 Mike Makler the Coolest Guy in the Universe

Are Meta Tags Really Dead? -- Not According to Yahoo!

2005-08-15T06:24:00.000-07:00

Are Meta Tags Really Dead?

Right in their Guidelines Yahoo Tells You that Meta-Tags are Not Totally Dead and Buried

(The Below Information was Taken Directly From the Yahoo Help File http://help.yahoo.com/help/us/ysearch/basics/basics-18.html)

Pages Yahoo! Wants Included in its Index

Original and unique content of genuine value
Pages designed primarily for humans, with search engine considerations secondary
Hyperlinks intended to help people find interesting, related content, when applicable
Metadata (including title and description) that accurately describes the contents of a web page
Good web design in general

Right in their Guidelines Yahoo States "Metadata (including title and description) that accurately describes the contents of a web page." By Title MetaData they mean the text between the Tags in your HTML Page. By Description Yahoo mean the actual Meta Tag Name="Description". So Meta Data at least as Far as Yahoo is Concerned is Not Dead.

Let's Examine Some of the Key Points that Yahoo states are important in their help file and see how we can employ some simple methods to meet Yahoo's Guideline.

Original and unique content of genuine value

Yahoo is looking for well written Keyword rich Content that has useful information. Concentrate on 1 Keyword or Keyword Phrase per Web Page. If You web Page is less then 500 Words use a
Keyword Density of about 2-3%. If your Web Page is Above 500 Words Use a Keyword Density of About 5%. Try to Keep your Web Pages under 750 Words.

Pages designed primarily for humans, with search engine considerations secondary

Yahoo and Google are working hard to get rid of those Robotic Page Writers. Your pages should be fairly well written, It is OK to Optimize for search engines as long as your content is Human Engineered Well.

Hyperlinks intended to help people find interesting, related content, when applicable

Try and have 3 or 4 Links to closely related Content. It is ok to link to other web Pages within in your site but 1 or 2 external links should be mixed in when Possible. Make sure you use your Keyword or Phrase in the Anchor text for your Link.

Metadata (including title and description) that accurately describes the contents of a web page

Your Title and Description Meta Data Should Accurately reflect your web page Content. Every web page from your site should have unique Title and Description Meta Data. Both Title and
description Meta Data should use Keywords and Keyword Phrases. Don't use the same keyword or phrase directly next to each other.

Title Meta Data

Keep your Title less then 80 Characters if at all possible. Place your Title Meta Data First. Place the exact same Title at the very top of your Web Page Preferably inside the H1 Tag.

Description Meta Data

The Description Meta Tag should appear directly under the Title Meta Data. Keep your Descriptions between 100 and 150 Characters if possible. Your Keyword Density in your Description should be about 10%. Make sure your Description accurately reflects your
web page. Where possible the text in your description Meta Data should actually appear Word for Word near the Top of your Web Page.

Power User Super Tip -
Where it fits use your description within h2 tags as a Sub Page Header Directly under your title

Good web design in general

Books have been written about Web Design, Some key points is to make sure your web sites is thematic and pages are related to each other,. For every page you create to target a Keyword phrase have 3 or more (as many as 10 related pages). Either add new pages once or more a week or significantly change current pages. Make your Web Pages easy to crawl. Have a well organized Drill Down Site Map. As an Example if your Web Page is about Real Estate your
Site-Map may look something like this

Real Estate Topics

Buying a Home

Your Perfect Neighborhood
Finding a Lender
Hidden Deals in those FSBOs (For Sale by Owner)

Selling a Home

Picking a Realtor
Pricing your Home
Get Your Home Ready for the Sale

Investment Property

Landlord Tenet relations
......

Commercial Real Estate
Vacation Property
Retirement Homes

It is Fairly easy to give Yahoo what they want and improve your Page Ranking. Just give Yahoo what they are telling you they want.

About The Author:

Mike Makler has been Marketing Online Since 2001 When he Built
an Organization of over 100,000 Members

Get Mike's Newsletter:
http://ewguru.com/newsletter

More Articles by Mike:
http://ewguru.com/tips

Permission Based E_Mail Marketing Methods
http://ewguru.com/hbiz/amazingoffer.html

Copyright © 2005-2006 Mike Makler the Coolest Guy in the Universe

Duplicate the Exact Steps Used to get a Number 1 Yahoo Ranking in less then 30 Days

2005-08-14T23:48:00.000-07:00

As proof of how well the below steps works I achieved a #1 Ranking in Yahoo, T.on.y R.obb.ins the Late Nite Self Improvement TV Guru was Third.

If you have ever been into a McDonalds you will understood the value of the Cookie Cutter Model. Every McDonalds you go in are the Same. The Kitchen's are laid out identically, the procedures from everything to checking the toilet paper to ordering Hamburgers are all Laid out in detail. Have you ever seen a McDonalds go out of business. McDonalds is like a legal cash printing press. If you have a Good Formula you just repeat it over and over again.

Search Engine Rankings are the Same. Once you Crack the Code, Once you find the Formula, Once you know the Cookie Cutter, Simply repeat the Steps over and over again with different Niche Markets and Different Products. Now you can Duplicate the Exact Steps used to get a Number 1 Yahoo Ranking in less then 30 Days and Beat out T.on.y R.obb.ins.

The Yahoo Search Engine returns about 1/3 of all Search Results on the Internet. Clearly if you could achieve a Top Ranking in Yahoo for some relatively Popular Keyword Phrase your Web Page should see a Fair amount of traffic. Yahoo Tells you exactly what they want so why not give it to them

According to Yahoo here is what they want you to do to get a High Search Engine Ranking http://help.yahoo.com/help/us/ysearch/basics/basics-18.html

Pages Yahoo! Wants Included in its Index

Original and unique content of genuine value
Pages designed primarily for humans, with search engine considerations secondary
Hyperlinks intended to help people find interesting, related content, when applicable
Metadata (including title and description) that accurately describes the contents of a web page
Good web design in general

Unfortunately, not all web pages contain information that is valuable to a user. Some pages are created deliberately to trick the search engine into offering inappropriate, redundant or poor-quality search results; this is often called "spam." Yahoo! does not want these pages in the index.

In the Same Help Section Yahoo Tells you what it does not want. The List of what Yahoo Does Not Want is Somewhat larger then what it wants.

What Yahoo! Considers Unwanted Some, but not all, examples of the more common types of pages that Yahoo! does not want include: http://help.yahoo.com/help/us/ysearch/basics/basics-18.html

Pages that harm accuracy, diversity or relevance of search results
Pages dedicated to directing the user to another page
Pages that have substantially the same content as other pages
Sites with numerous, unnecessary virtual hostnames
Pages in great quantity, automatically generated or of little value
Pages using methods to artificially inflate search engine ranking
The use of text that is hidden from the user
Pages that give the search engine different content than what the end-user sees
Excessively cross-linking sites to inflate a site's apparent popularity
Pages built primarily for the search engines
Misuse of competitor names
Multiple sites offering the same content
Pages that use excessive pop-ups, interfering with user navigation
Pages that seem deceptive, fraudulent or provide a poor user experience

Step 1 Use Keywords or keyword Phrases in the Title

Make sure your Title that accurately reflects the contents of your Web Page, Make Sure you use the Target KeyWords or Keyword Phrases in the Title. Make sure you place your Title between the Title /Title tags in your Header

Step 2 Place Your Title Prominently on your Web Page

Place The Exact Same Title from your Title Meta Tag at the very Top of your Page between H1 and /h1 Tags. With very few exceptions your Page Title in the Header Tag should be identical to your Title Meta-Tag.

Where it makes sense you should place your Keyword or Keyword Phrases in h2 or h3 in Subtitle Blocks throughout your web Page as Sub Headings

Step 3 Limit the Quantity of Keyword or keyword Phrases Per page

It is best to pick one keyword or Phrase per page and concentrate on it. You should target a Keyword Density of about 3%. http://www.organicseo.org/Choosing_Your_Target_keywords

Step 4 Have some Useful Content about your Keyword or Keyword Phrase

You need to have some useful content. Search engines are getting much smarter about Robotic Page Writers. One rule of thumb is don't place anything on your web Page you Don't want to read Yourself. The Ideal Web Page is a "Perfect Balance" between Human Readability and Search Engine Friendly KeyWord Rich content.

Step 5 Links Related to Your Keyword or Keyword Phrase

Use Links either to related Content in your own web Pages or to External Pages. If you do link to an External Page Send the Web Master of that Page a Note telling him that you linked to him and asking for a Link Back. Make sure to use your Keyword or Phrase in anchor text for these Links

Step 6 Make Your Keyword or Keyword Phrase Stand Out

As you use your Keyword or Phrase in your Web Page do something to make it stand out, Bold the Font or Make the Font Bigger.

Step 7 Use the Description Meta-Tag

Yahoo states that they want to see a Description Meta Tag that accurately reflects the content on your Page, Your Description should be between 100 and 150 Characters in length. Find some Text near the Top of your Web Page that Describes it accurately. Any Well written web page should have some text near the top that explains what is on the rest of the Page

Step 8 Link Partners

You do want some Links from External Sources to your Web Page. http://www.createafreewebsite.net/finding-link-partners.html

Step 9 Under Promise and Over Deliver

Make sure you have other web pages closely related to your Keyword Phrase. You can either create these yourself or find 5 or 10 Articles related to your page and Post then on your Web Page.

Super User Tip: If you do re post the article of someone else do something to make it different. Don't change the Article itself as they would violate the Terms of use. Add a Short Paragraph before the Article telling why you like it or why it is related to your theme. Add a Short Blurb after the article with some related links.

Step 10 Create a Mini Site Digest

Build a Web Page that lists all the Web Pages that are Related. So if your Web Page is about Real Estate you may have a Group of Pages about the Following Topics

Buying a Home
Selling a Home
Investment Property
Loans and Trust Deeds
Home Improvement
Home Decorating

Create a Site Digest for each of the Above Topics.

As proof of how well the above steps works I achieved a #1 Ranking in Yahoo for the Phrase 'life mastery 2006' without the Quotes T.on.y R.obb.ins was actually #3. Go ahead do the search see if an ewguru Page appears at the top spot.

About the Author:

Mike Makler has been Marketing Online Since 2001 When he Built an Organization of over 100,000 Members using Permission Based E_Mail Marketing Methods
http://ewguru.com/hbiz/amazingoffer.html

Get Mike's Newsletter:
http://ewguru.com/newsletter

More Articles by Mike:
http://ewguru.com/tips

Copyright © 2005-2006 Mike Makler The Coolest Guy in The Universe

3 Simple Steps on how to get Unlimited E-Mail Accounts for Pennies a Day

2005-08-14T02:47:00.000-07:00

As an Online Home Based busy owner you will reach a point where all those free E-Mail Accounts just don't work anymore. It is possible to get Unlimited E-Mail Accounts for Pennies a Day just follow these 3 Simple Tips

1. Register a Domain Name
You can use any Registrar you like For a list of accredited Registrars you may want to visit Internic http://www.internic.net/regist.html. Godaddy has a Reputation of being a low Cost high Quality Registrar

2. Find A Web Host
You need to be very careful about which Web Host you pick. It is possible to get a Reliable Web host for about $5 a year. Go to http://www.findmyhosting.com/ and do a search on Web Hosts for under $5 a Month with unlimited E-Mail Accounts and you will be shocked How Many Hosts for $5 a Year or Less you can Find. Be sure and read the user Ratings as well as the Downtime Reports for the Web Hosts. You want one with favorable user comments and very little downtime.

A Note about low Cost Web Host's. Do not use a Low Cost Web Host to set up a Massive Web Site. They just won't give you enough Bandwidth or Disk Space. Only use a Low Cost host for small Web sites and E-Mail Accounts.

3. Setup E-mail Accounts
Once you have your Host you can Set-up Your E-Mail Accounts. Most Web Host's allow you to set up at 4 Different Types of E-Mail accounts.

Pop 3/SMTP
These are your Standard E-Mail accounts you use with Outlook
Forwarders
These E_mail Accounts work like redirect URLS. I have an E-mail Address called mike@Domain.com. I have an Account Mike-bc.domain.com but all mail that is sent to mike-bc.domain.com actually goes to mike@domain.com The Real power of this is that I can have an unlimited number of accounts Forwarded to Mike@Domain.com. Like Mike-LH@Domian.com and Mike-Ads@ Domain.com

Similarly I may have Mike-Newsletter@domain.com and Mike-Ezine@Domain.com all going to OnlineRequests@domain.com

Another Twist on Forwarders. Let's say you have many Domains. Domain1, Domain2, Domain3 and Domain4. You can actually forward Name@domain1.com to Name@Domain4.com

Any E-Mail account that has other accounts Forwarding E-Mails to it are Collection Accounts.
Default
default@Domain.com

This is a real Special Collection account I like to think of it as The Catch-All Collection Account. The Default E_mail account is like a Lost and Found let's say somebody sends an E-Mail to something@domain.com and that account doesn't exist it then gets routed to default@Domain.com
Auto Responders -
Most Web Host's will allow you to set up a Limited autoresponder that only sends 1 Return Message

Is it Really Just Pennies a Day?
In Step 1 You registered a Domain for $10 a Year Tops. In Step 2 You Found a Web Host for $5 a Year So for a Grand Total of $15 a Year less the 5 Cents a Day you now have Unlimited E-Mail Accounts.

About the Author:
Mike Makler has been Marketing Online Since 2001 When he Built an Organization of over 100,000 Members

Mike uses and recommends Kiosk Web Hosting
http://ewguru.com/kiosk

Get Mike's Newsletter:
http://ewguru.com/newsletter

More Articles by Mike:
http://ewguru.com/tips

Copyright © 2005-2006 Mike Makler the Coolest Guy in the Universe

[You have permission to publish this article electronically
or in print, free of charge, as long as the bylines are
included. A courtesy copy of your publication would be
appreciated.]

Work At Home Business Tip - Test Everything

2005-08-13T20:51:00.000-07:00

Dinner With Mark Joyner About 3 Years ago in Los Angeles I was Fortunate enough to have dinner with Mark Joyner. I was at a Seminar and I was standing in the Hotel Lobby talking with Mike Litman and Mark Joyner came buy and said to Mike let's do dinner, he looked at me and said why don't you Join Us. Mark Joyner was talking about one of his online Programs and how he tested 1000's of Headlines. Mark's Message is you can never test enough. One Small change can have a dramatic impact on Click Thru Rate. Things like Color, Font Size, Wording, Placement all effect your Click thru Rate.

KeyWord Phrases As a Small Work-At-Home Business I realize you probably do not have the resources of a Mark Joyner to do 1000's of tests for 1 Headline, But that shouldn't stop you from Testing. There are lot's of things you can do to test. Let's say you are running a Google Ad Words campaign for your work at Home Business and you are using the Following Keyword phrases

1. Work at Home
2. Work at Home Mom
3. Work at Home Dad
4. Online Business
5. Part Time Income

Split Testing

You can do Split testing. You would Run 2 Different Ads for each Keyword Phrase. You would then see which Ad got better results for each Keyword Phrase. Now that you have found your "Best Ad" So Far for each key word phrase you can now proceed to see if you can find Better Ads for one or more of your Keyword Phrases. Just Continue to do Split Testing with each of your Ads. You can run a Completely Different Ad Against your Best Ad or you can Tweak your Best Ad Slightly.

Some Tweaks you might try are
- Changing one or two Words.
- Changing a Capitalization,
- Changing Fonts
- Changing Punctuation

Some Ad Word Guru's Maintain you should constantly be running Split Tests always searching for a 'Better Ad'.

Split Testing works with any type of Ad. You decide to run some Ezine Ads. You want to know which Ezine Pulls best so you run the Same Ad in Each Ezine and see which Ezine(s) received the Best Pull Rate. Now that you know which Ezines Pull Best you can Now Do Split Testing to see which Ezine Ad Pulls Best.

Ad Tracking The Missing Ingredient. How do You know Which Ad is Best? The Secret is Ad Trackers. Ad Tracker is an Alias for a Website URL. Let's Say the web page you want to send people too is http://ewguru.com You would send them to your Ad Tracking link instead. By Seeing which Ad Tracking Link received the Best Click Thru Rate you of Course would know which Ad Pulled Best.

Mike Makler has been Marketing Online Since 2001 When he Built an Organization of over 100,000 Members

Some of Mike's Preferred Trackers:
http://ewguru.com/trackeverything

Get Mike's Newsletter:
http://ewguru.com/newsletter

More Articles by Mike:
http://ewguru.com/tips

Copyright © 2005-2006 Mike Makler the Coolest Guy in the Universe

[You have permission to publish this article electronically
or in print, free of charge, as long as the bylines are
included. A courtesy copy of your publication would be
appreciated.]

Simple 3 Step Get a Domain Process

2005-08-13T19:16:00.000-07:00

Step 1

Decide on a Theme.
Maybe you want a web page about Loans. Perhaps your theme is a little Broader like Debt Reduction and Bill Consolidation.

Step 2

Find a Domain Name that Matches your Theme Go to http://www.domaininformer.com/tools/
Now click on Domain Suggestion and Enter Debt in the Type in Box.

Step 3

It Looks like http://debtdispatch.com/ is Available. Simply go to Godaddy.com or any other Registrar that you like and Register your Domain. Godaddy seems to be reasonably priced and they have a good reputation.

Host Your Domain

Now All that is left is to host your Domain. There are hundreds of Web Hosts available some good and some not so good. It is really hard to know which ones to use. Findmyhosting.com has a Web Hosting rating service where users rate Web Hosts. They also Tell you the Up time History of your Web Hosts. I currently use 4 Different Web Hosts. They all have there ups and Down's.

About the Author:
Mike Makler has been Marketing Online Since 2001, When he built his first Sales organization of over 100,000 Members.

Mike recommends Kiosk Web Hosting
http://ewguru.com/kiosk

Get Mike's Newsletter:
http://ewguru.com/newsletter

More Articles by Mike:
http://ewguru.com/tips

Copyright 2005-2006 Mike Makler the Coolest Guy in the Universe

[You have permission to publish this article electronically
or in print, free of charge, as long as the bylines are
included. A courtesy copy of your publication would be
appreciated.]

Use Permission Based E-Mail Marketing to Promote your Home Based Business

2005-08-13T14:26:00.000-07:00

With all the negative Publicity that S.pam is Getting, Permission Based E-mail Marketing is frequently too often overlooked as the Misunderstood step Child of Internet Marketing. Unfortunately Many people confuse Permission Based Opt-In E-Mail Marketing with that Ugly 4 Letter S-Word S.Pam.

Permission Based E-Mail Marketing is Sending E-Mails to People who have agreed to receive them. Many Top Internet Marketers go to great lengths to build an Opt-In Mail List. Creating an Opt-In List is fairly easy. If you know the Right Steps

1 - Generate a Lead Capture Page

2 - Drive Traffic to Your Lead Capture Page.

Simple yes Easy No. You could spend Years Building Lead Capture Pages and sending traffic to them and still have a List of only a few thousand at Best. Here are a few more methods you can use to help improve your Lead Capture Efforts

1 - Pop-Up Subscription Box on All of Your Web Pages
2 - A List Sign Box on All of Your Web Page
3 - Going Viral by Creating an E-Book or Free Software that you allow everyone to give out. Of course you would require people to sign up for your list before you give them the freebie.

If you haven't built a large Opt-In E-Mail List or If just want to send some extra E-mail you could 'Borrow' Someone Else's Opt-In List. Here are a 6 Methods to 'Borrow' the Opt-In E-mail lists of Other's

1 Pay a Fee - You can pay someone with a list anywhere from $5 to many Thousands of Dollars to send an E-Mail to their Opt-In E-Mail List

2 Joint venture - This Method is Often used with a Digital Downloadable Product. The Joint Venture Partner would get a Percentage (10% to 75% are very Common) in return for sending an E-mail to their List. The List members would download from a Special Link so that orders could be tracked

3 Barter - A Good Friend of Mine would offer a Free Solo Ad or Solo Mailing in his E-Zine in return for a Digital Product.

4 Ezine Ads - You could run Solo Ads or Solo E-Mails in E-Zines.

5 Submit Articles - When you submit an article they are often picked up by E-Zines and Republished. Your Resource Box is then seen by all the Members of the E-Zine.

6 Paid to Read - This Method works best with Free or Low Cost Products. Do a Google Search on Paid To read and you will find hundreds if not thousands of them. The Members are often Paid anywhere from 1 cent to 5 Cents to read an E-Mail and Click on a Link. As an Advertiser you would pay $5 to $20 Per Thousand clicks.

Now that we know how to borrow someone else's list the next question you may want to ask is Should I borrow someone's list. Let's do a Simple Cost Benefit analysis

A Solo Mailing to an Opt-In List of 100,000 Members costs $100 is it a good deal for you. In order to decide if this is a good value you need to know 2 Numbers, Your Conversion Percentage and your Profit per Sale. If you do not know your conversion Percentage use a real low number like 1/10 of a Percent or 1 in 1,000. So for a Conversion rate of 1/10 of a Percent with 100,000 E-mails you could expect 100 Sales. If your Profit per sale is more then $1 then this is a Good Deal.

If Your profit per sale is less then $1 it still may be a good deal if you can get some of those 100 Buyers to Purchase additional Products Later.

Mike Makler has been Marketing Online Since 2001 When he Built an Organization of over 100,000 Members largely with Permsision based Marketing
http://ewguru.com/hbiz/amazingoffer.html

Get Mike's Newsletter:
http://ewguru.com/newsletter

More Articles by Mike:
http://ewguru.com/tips

Copyright © 2005-2006 Mike Makler the Coolest Guy in the Universe

[You have permission to publish this article electronically
or in print, free of charge, as long as the bylines are
included. A courtesy copy of your publication would be
appreciated.]

7 Ways to Spot a PayPal Scam E-Mail

2005-08-12T22:23:00.000-07:00

Paypal is a great site and is used by many to send and receive money. Unfortunately some dishonest people are using the Popularity of Paypal to line their own pockets with gold at the expense of unsuspecting Pay Pal members. These paypal Scam Artists will try to get your Paypal ID and password so they can Login then Clean out your Paypal Account of all funds. Paypal is fully aware of this problem and is doing everything possible to stop this. Unfortunately if someone logs into an account with a valid Id and Password it is very hard for Paypal or any other secure site for that matter to stop it. As a Consumer you need to be educated so you can protect yourself.

A Typical Paypal Scam Artist will send you an e-mail requesting that you update your account. Often this request to update your account is made under some false pretence like it is suspended or has been suspected of Fraudulent use. Here is a Copy of a recent Paypal Scam E-mail I received
http://ewguru.com/hbiz/scam.html. You will notice the Pay Pal Link on this page looks real. Don't click it. You can however do a right click properties and notice that it is in fact a phony link.

Paypal has an excellent online Article about how to spot Fake E_mails. Much of the Material in this article is derived from the paypal site http://www.paypal.com/us/cgi-bin/abuser?cmd=kept/general/SecuritySpoof

Here are 7 ways to spot a Pay Pal Scam E-mail

1 - Any E-mail Sent to an E-mail Address that is Not Your Primary Pay Pal E-mail Account is more then likely a scam.

2 - Fake links. After you click on the Link if it doesn't Start https://www.paypal.com then it is a Fake Link. Even if it says Paypal in it somewhere it is a Fake Link. The term "https" should always precede any website address where you enter personal information. The "s" stands for secure. If you don't see "https," you're not in a secure web session, and you should not enter data.
(This goes for any payment Processor including your online Bank Accounts)

3 - Subject like Please Restore Your Account Access.

4 - Generic greetings. Lot's of emails begin with a Greeting, such as: "Dear PayPal member.

5 - Many Fake emails try to trick you with the threat that your account is in jeopardy if you don't sign in and fix it NOW!

6 - Emails that appear to be websites. Some emails will look like a website in order to get you to enter personal information. PayPal never asks for personal information in an e-mail.

7. Misspellings and bad grammar. Fake emails may contain misspellings, incorrect grammar, missing words. Many Times these are used to trick the E-mail Filters

A quick review
If you receive an E-mail with a Link requesting you to click on the link and sign in to your Pay Pal account, Don't Do It!

If you receive an E-mail with what looks like a Paypal Sign in Form, Don't Sign it!

If you are unsure if the e-mail is Real or fake forward it to spoof@paypal.com and request assistance.

If you absolutely must login to your pay pal account then I would highly recommend you do the Following. Close all open Browser sessions. Run a Spyware check on your computer You can get a free Spyware program here (http://www.download.com/Spyware-Doctor/3641-8022_4-9063584.html) then type in https://www.paypal.com/ directly into your Browser window do not click on any links.

Mike Makler has been Marketing Online Since 2001, When he built his first Sales organization of over 100,000 Members.

Subscribe to Mike's Newsletter here:
http://www.ewguru.com/hbiz/list-sign-up.html

More Articles by Mike:
http://weeklytipsandtricks.blogspot.com

Copyright Â© 2005-2006 Mike Makler

[You have permission to publish this article electronically
or in print, free of charge, as long as the bylines are
included. A courtesy copy of your publication would be
appreciated.]

10 Things the Work at Home Online Business Owner can Do to Improve their Search Engine Rankings

2005-08-12T12:28:00.000-07:00

Summary:
Search engine theory is great but most Web Masters Say Show me the Results. These 10 easy to follow tips are sure to boost your Page rankings for a Targeted Keyword or Phrase.

Body:
By Mike Makler

Search engine theory is great but most Web Masters Say Show me the Results. These 10 easy to follow tips are sure to boost your Page rankings for a Targeted Keyword or Phrase.

Step 1 Use Keywords or keyword Phrases in the Title /Title Block

If This were a Web Page The Text between the title and /Title headings would be
10 Things the Work at Home Online Business Owner can Do to Improve their Search Engine Rankings. http://ewguru.com/kw-suggestion

Step 2 Use H1 and H2 tags with Your Keywords and keyword Phrases

Now Place Your Title at the very Top of your Page between H1 and /h1 Tags. With very few exceptions your Page Title in the Header Tag should be identical to your Title Meta-Tag. Where it makes sense you should place your Keyword or Keyword Phrases in h1,h2 and h3 blocks throughout your web Page as Sub Headings

Step 3 Concentrate on 1 Keyword or keyword Phrase Per Page.

It is best to pick one keyword or Phrase per page and concentrate on it. You should target a Keyword Density of about 3%.
http://www.organicseo.org/Choosing_Your_Target_keywords

Step 4 Have some Meaningful Content about your Keyword or Keyword Phrase

You need to have meaningful content Search engines are getting much smarter about Robotic Page Writers. One rule of thumb is don't place anything on your web Page you Don't want to read Yourself. The Ideal Web Page is a "Perfect Balance" between Human Readability and Search Engine Friendly KeyWord Rich.

Step 5 Have some Meaningful Links Related to Your Keyword or Keyword Phrase

Use Links either to rela6ted Content in your own web Pages or to External Pages. If you do link to an External Page Send the Web Master of that Page a Note telling him that you linked to him and asking for a Link Back See Step 9. Make sure to use your Keyword or Phrase in these Links

Step 6 Place Your Keyword or Keyword Phrase in Bold

As you use your Keyword or Phrase in your Web Page do something to make it stand out, Bold the Font or Make the Font Bigger. The Search Engines Love This

Step 7 Use the Description Meta-Tag

This is the actual Description the Search engines use when they display Results. This description should accurately match your web page. If at all possible find 2 or 3 sentences at the top of the web page that describe it well and place them in this Tag. If Not you may want to create a Lead Paragraph for your web page and Description

Step 8 Create A Google Sitemap

Here is an Excellent article on how to create a Google Site Map http://ewguru.com/hbiz/googlesitemap.html

Step 9 Use a Robots.txt File

Here is an Excellent Article on a Robots.txt File http://www.searchengineworld.com/robots/robots_tutorial.htm

Here is a Tool that Validates your Robots.txt File http://www.searchengineworld.com/cgi-bin/robotcheck.cgi

Step 10 Get Some Link Partners

http://www.createafreewebsite.net/finding-link-partners.html

Bonus Step 11

Create a Blog entry about your Web Page (don't forget the link) and use Pingomatic to notify the Blog Search tools that you updated your Blog

Once you have applied the above 11 steps to your web page be sure and test it. Do a search on your Keyword Phrase in and out of quotes and note your Position. Repeat this test once or twice a week and note your results.

Mike Makler has been Marketing Online Since 2001, When he built his first Sales organization of over 100,000 Members.

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http://weeklytipsandtricks.blogspot.com

Copyright © 2005-2006 Mike Makler

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