http://wklondon.typepad.com/welcome_to_optimism/ Embracing failure since 1998. A weblog about life at wieden + kennedy london. en-GB 2013-05-17T17:26:21+01:00 http://wklondon.typepad.com/welcome_to_optimism/2013/05/look-at-my-doughy-fingers-a-bread-making-day-with-lurpak.html Hollie N writes... Why have an all agency briefing, when you can have an all agency briefing IN A BREAD MAKING KITCHEN? That's the question we shall ask ourselves from this moment on. For this week we decamped to The Underground Cookery School to receive an exciting and highly-top-secret brief...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=CaPUtZCMAMU:MsjfHFi7wWY:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> Wieden + Kennedy London 2013-05-17T17:26:21+01:00 http://wklondon.typepad.com/welcome_to_optimism/2013/05/welcome-to-the-internet-17th-may.html Get the full piece here. It's only Friday again. And that means that it's that time that I spit out the best of the last week on t'Internet for you. In true W+K spirit, this week it's going to be done in the form of a top 5. Hold your...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=VT2Ivk178GY:9ubxvXRzA7A:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> (NSFWK) Wieden + Kennedy London 2013-05-17T14:27:56+01:00 http://wklondon.typepad.com/welcome_to_optimism/2013/05/in-the-blue-corner-matt-krowbar-kramer.html Wieden + Kennedy's own Mat 'Krowbar' Kramer prepares for his first bout on 12th July by donning a rather smart new robe. Let's hope the boxing lives up to the outfit.<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=vc_MAPN6Nus:DlWU9K8bHnk:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> in the office our lovely people Wieden + Kennedy London 2013-05-17T12:37:39+01:00 http://wklondon.typepad.com/welcome_to_optimism/2013/05/respect-the-rules.html We don't have many rules round here. But we stick hard and fast to those we do. Under no circumstances can shoes be worn in the Padded Cell. So when you don't have time to take them off? Do like Tony D.<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=K-72NNs9PUM:-9VIbefJK48:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> in the office our lovely people Wieden + Kennedy London 2013-05-16T13:40:18+01:00 http://wklondon.typepad.com/welcome_to_optimism/2013/05/nike-my-time-is-now-wins-gold-at-one-show-interactive.html Woo hoo! We got a gold for interactive in the One Show awards. Well, our partners Stink Digital did. They entered it. Nice. Anyway you probably won't have seen all the content, unless you're a football-obsessed teen with loads of disposable time to scour the film. So here are the...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=jijZj6JK930:0z-pl5UYy4A:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> nike the work Wieden + Kennedy London 2013-05-14T11:24:47+01:00 http://wklondon.typepad.com/welcome_to_optimism/2013/05/if-this-then-then-the-internet-of-things.html There’s been a lot of talk about the Internet of Things recently. That is: linking up bits of your home to the internet. For example, connecting your oven to the web, turning it on or off via email, checking the temperature online, and so on. Of course, there’s a bit...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=9AZlKSrCdBc:81V1CWhi4o4:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> Planning Placement Wieden + Kennedy London 2013-05-13T10:39:16+01:00 http://wklondon.typepad.com/welcome_to_optimism/2013/05/our-friends-and-now-partners-at-dad.html We live at 16 Hanbury Street. Just down the road, at number 68, you'll find the home of D&AD - the education-led organisation for the creative and design community. Last month they knocked on our door asking for a cup of sugar. We invited them in, put the kettle on...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=UheYEeedVuE:L9HEJhl1pH8:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> ad industry design dept hello neighbour new business Wieden + Kennedy London 2013-05-13T09:02:01+01:00 http://wklondon.typepad.com/welcome_to_optimism/2013/05/welcome-to-the-internet-10th-may.html Grab it in full here. What. A. Week. It's just been one thing after another over the last seven days and the Internet can barely keep up. First the news emerged that a man in Cleveland had been holding three women captive for the last 10 years – an incredible...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=Df1OZcrQfYk:B73sAdR949E:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> (NSFWK) Wieden + Kennedy London 2013-05-10T11:20:21+01:00 http://wklondon.typepad.com/welcome_to_optimism/2013/05/words-from-a-planning-intern-tenth-week-at-wiedens.html These last few weeks I’ve been finished the final final touches to a two projects that I will hopefully be able to present to clients soon. Fingers crossed! One aspect of the role has snagged my attention recently. Planning seems to operate at the cutting edge of a lot of...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=Qa6XLrbHIRg:p0caqfbkpEU:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> Planning Placement Wieden + Kennedy London 2013-05-09T15:05:34+01:00 http://wklondon.typepad.com/welcome_to_optimism/2013/05/evelin-kasikov-in-the-l-gallery.html This month the L Gallery at Wieden + Kennedy presents Evelin Kasikov. Evelin creates truly handmade graphics. She employs the craft techniques of embroidery to create typographical illustrations firmly rooted in her graphic design background. She uses typography, grid systems and design techniques to create work at the very cutting...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=T8R1qq-y7Ok:y9R5tKuv8Aw:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> L Gallery Wieden + Kennedy London 2013-05-07T17:31:39+01:00 http://wklondon.typepad.com/welcome_to_optimism/2013/05/wk-london-creates-gulp-a-new-milkshake-brand.html Here's what Fast Company Create has to say about our recent work developing a new milkshake brand for our clients Arla Foods. The London agency has demonstrated a way with food advertising. Recently it was charged with creating a whole brand identity for a frothy new product. Childlike but not...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=eYNLWxCImPQ:DqG6ZyvcsyA:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> arla foods the work Wieden + Kennedy London 2013-05-06T20:28:09+01:00 http://wklondon.typepad.com/welcome_to_optimism/2013/05/welcome-to-the-internet-3rd-may.html Download the full pdf here. IT'S FINALLY SUNNY - WOOHOO! That's right, the weather is beautiful outside and there's nothing better to do when our nearest star is burning brightest than sitting inside and looking at YouTube videos on the Internet. Living the dream my friends, living the dream. I'm...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=W6K94-e9iBc:ctl0NGrBcpg:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> (NSFWK) Wieden + Kennedy London 2013-05-03T10:51:13+01:00 http://wklondon.typepad.com/welcome_to_optimism/2013/05/whats-it-like-being-a-digital-strategist-at-wieden-kennedy.html This article previously appeared on YCN. Matt Simpson works as a strategist at the London office of advertising agency Wieden + Kennedy. Here he shares his professional story to date and some valuable pointers for those looking to follow in his footsteps. YCN: What does your role entail? Matt Simpson:...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=FoaBRh_N1AQ:-dm2wz_g_2k:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> our lovely people Wieden + Kennedy London 2013-05-02T14:13:14+01:00 http://wklondon.typepad.com/welcome_to_optimism/2013/05/whos-game-is-it-anyway.html Whatever you think about climate change, its clear the battle to save the world (or our finances, depending on how you view it) isn’t a clean one. Recently, the fight has gone online. According to environmentalist Al Gore and his people, lobbyists (mainly for fossil fuels) have started to foul...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=7QGlcOEBkdE:ILxpgXZ9R9k:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> Planning Placement Wieden + Kennedy London 2013-05-01T12:35:31+01:00 http://wklondon.typepad.com/welcome_to_optimism/2013/04/take-a-gulp-.html We've been squirreling away on a special project of late. Working with our friends at Arla on their new-to-market ready-to-drink milkshake, Gulp. Available in three lip-smacking flavours it's on sale NOW so you can all rush out, buy and try. Our role has been to create the brand tone of...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=YGXBrfq4y0g:OSG8Zf40Ix0:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> Wieden + Kennedy London 2013-04-30T20:40:44+01:00 http://wklondon.typepad.com/welcome_to_optimism/2013/04/lucky-number-seven.html We've had no less than seven new starters in the last few weeks. It feels like they've been coming in by the coach load! The agency is full of life, Thursday nights at the Golden Heart are (once again) heaving with W+Kers and the sun is shining. Good times. So,...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=bgGVSpd15-M:i3jAkQnw1PE:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> our lovely people Wieden + Kennedy London 2013-04-26T14:29:58+01:00 http://wklondon.typepad.com/welcome_to_optimism/2013/04/words-from-a-planning-intern-ninth-week-at-wiedens.html Summer’s finally here! Hurrahs all round. But work continues apace. As I've got further involved with various projects, something about the ad industry continues to be of interest - the amount of interaction everyone has with each other. Maybe it doesn't seem unusual, but it's particularly striking for me, coming...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=znNcAcq1HRM:0gJBeVRyzkg:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> how we think Planning Placement Wieden + Kennedy London 2013-04-25T17:40:55+01:00 http://wklondon.typepad.com/welcome_to_optimism/2013/04/the-asa-gets-pussy-whipped-by-cheeky-drinks-brand.html It's not often that I amuse myself by reading transcripts of ASA disputes, but this is an exception. 'Cheeky' energy drink brand Pussy has been running a deliberately provocative poster campaign. As was no doubt intended, this has provoked some controversy and people have complained to the ASA. Rather than...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=NlRiTtfsLP4:8zMO0lxwwew:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> ad industry Wieden + Kennedy London 2013-04-24T12:10:55+01:00 http://wklondon.typepad.com/welcome_to_optimism/2013/04/honda-the-more-we-look-the-more-we-learn.html Our Honda Channel 4 idents have been selected by D&AD for their professional awards 2013. That's a good excuse to share them again here. Each clip shows how observation of nature has inspired Honda engineers to create technical innovations. This seemed appropriate for Honda's sponsorship of documentary programming on 4....<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=YeKQci0wZ74:tbcV_S8tS4o:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> honda the work Wieden + Kennedy London 2013-04-24T10:51:00+01:00 http://wklondon.typepad.com/welcome_to_optimism/2013/04/update-from-our-friends-at-solar-aid.html Here's an update from our friends at Solar Aid, with whom we worked on our Off/On project. Solar Aid managed to exceed their target for the year by getting over 400,000 lights into hands and homes by the end of March. We heard yesterday that as a result of their...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=uTx3W0GVpb8:piyKsM8P_4s:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> off/on our friends Wieden + Kennedy London 2013-04-24T09:34:30+01:00 http://wklondon.typepad.com/welcome_to_optimism/2013/04/new-advertising-improving-tesco-brand-perceptions-says-marketing-week.html Marketing Week has just released a brand audit of Tesco, which demonstrates that perception of the brand is improving, following a gradual decline in recent years and the impact of the horsemeat scandal. Tesco Buzz, Index and Impression scores all improved markedly between mid 2012 (when Wieden + Kennedy was...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=k0s1gX_c-WM:vyh4nLsg0zQ:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> ad industry Tesco Wieden + Kennedy London 2013-04-23T16:47:49+01:00 http://wklondon.typepad.com/welcome_to_optimism/2013/04/to-the-life-less-ordinary-.html If you are an avid reader of this blog you may well be aware of past Finnish adventures undertaken by W+K London's Brown Forman team. All in the name of research, of course. Last week saw the completion of the new global repositioning work which is currently in transit to...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=1C2ejOaAXB8:16rhDIlm_uE:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> Finlandia the work Wieden + Kennedy London 2013-04-23T15:20:06+01:00 http://wklondon.typepad.com/welcome_to_optimism/2013/04/welcome-to-the-internet-22nd-april.html Download the PDF here. I'll be brief this week, highlighting the most pressing points from around the web in a few truth bullets for you. South Korean Internet-monger PSY continues to break YouTube after releasing his hotly anticipated follow up to Gangnam Style, Gentleman. It's basically the same song but...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=ppsbA6DtdWQ:vPLuMXFEbLU:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> (NSFWK) Wieden + Kennedy London 2013-04-22T20:22:58+01:00 http://wklondon.typepad.com/welcome_to_optimism/2013/04/founders-day-the-aftermath.html There were a few people feeling unwell after our Founders' Day celebrations. But perhaps the least well is our Head of Creative Services Tony Wallace, who managed to break his ankle. Get well soon, Tony.<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=m-wFgVFNNWk:VGmrl_SyE3I:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> our lovely people Wieden + Kennedy London 2013-04-22T12:41:26+01:00 http://wklondon.typepad.com/welcome_to_optimism/2013/04/seven-on-seven-the-who-how-what-and-why.html Seven on Seven stormed New York for seven hours yesterday. Hosted for the first time at The New School to pack in everyone wanting to attend, the event – more of an experience and experiment than a conference – saw 14 super talented individuals come together. Over 450 of us...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=nmAZSOCmjKM:Zd-fk8tpIC8:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> our friends Web/Tech Wieden + Kennedy London 2013-04-21T15:24:55+01:00 http://wklondon.typepad.com/welcome_to_optimism/2013/04/seven-on-seven-when-art-and-tech-combine.html This weekend New York is home to Rhizome's Seven on Seven conference. Now in its fourth year, the event pairs up seven leading artists with seven thought-leading technologists to collaborate on seven projects. W+K has been involved with the event since its inception and this year is no exception. 2013...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=GC6-KcbK78k:AUs8c55sA2I:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> our friends Web/Tech Wieden + Kennedy London 2013-04-19T19:52:53+01:00 http://wklondon.typepad.com/welcome_to_optimism/2013/04/wk-go-wild-in-the-country.html Yesterday was our annual founders' day event; this year was the 31st anniversary of the founding of Wieden + Kennedy. To celebrate, the agency went on a camping trip. The excitement was in tents.<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=ZBapzIsvZXI:sPGIuuMtCZk:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> our lovely people Wieden + Kennedy London 2013-04-19T17:28:57+01:00 http://wklondon.typepad.com/welcome_to_optimism/2013/04/words-from-a-planning-intern-eighth-week-at-wiedens-.html Currently, I’m involved with two different campaigns that have started more or less the same time. This means I can see two different approaches to the way a project is set up, how the creative brief is developed and presented, to the kind of territories (the sorts of things we...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=ntY0NEFhiOI:s6yP6pWca4Q:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> how we think Planning Placement Wieden + Kennedy London 2013-04-17T10:51:30+01:00 http://wklondon.typepad.com/welcome_to_optimism/2013/04/the-return-of-mad-men.html “Midway in our life’s journey I went astray from the straight road and woke to find myself alone in a dark wood.” In the first scene of adland drama Mad Men, which returned to UK screens last week, we heard these words spoken by Don Draper, as we watched an...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=HwE_OouvDEQ:RRVKTNmc4NM:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> ad industry Wieden + Kennedy London 2013-04-15T08:57:10+01:00