http://wklondon.typepad.com/welcome_to_optimism/ Embracing failure since 1998. A weblog about life at wieden + kennedy london. 2012-01-27T13:12:00+00:00 http://wklondon.typepad.com/welcome_to_optimism/2012/01/one-little-health-lover-enjoys-our-new-lurpak-lightest-spot.html Found on Youtube - one young convert.<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=jzflVTBC6Mc:NUwdV-GGpFU:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> Lurpak neil christie 2012-01-27T13:12:00+00:00 http://wklondon.typepad.com/welcome_to_optimism/2012/01/making-a-rainbow.html By now, if you live or work in London, you will probably have seen our outdoor campaign launching new Lurpak® Lightest. It’s a hard one to miss. It’s everywhere. On everything. How very exciting. The rainbow was lovingly constructed by hand (not Photoshop, fact fans) by set designer Nicola Yeoman...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=UCh2NuWT3C0:BxI0xl6s_lg:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> Lurpak neil christie 2012-01-27T12:24:00+00:00 http://wklondon.typepad.com/welcome_to_optimism/2012/01/wieden-kennedy-wins-best-campaign-of-the-year-for-honda-at-annas.html The other night team W+K went off to the bash for the 2011 ANNAs - the awards for the best advertising in UK national newspapers. We were chuffed to pick up the main award of the night: The ANNAs Hall of Fame winner for best press campaign of the year...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=Bp0DQsIlTRg:70uq7VoT7Dw:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> ad industry honda the work neil christie 2012-01-27T10:51:04+00:00 http://wklondon.typepad.com/welcome_to_optimism/2012/01/wieden-kennedy-places-twice-in-creativitys-best-agencies-of-2011.html Creativity Magazine just published their 2011 Agency of the Year 'most creative shops' List. Wieden + Kennedy showed up twice in the top ten, with our London and Portland offices both getting a mention. Of London they said, "Cats with thumbs, sexy butter and daring digital make for a creatively...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=hxJnYTUTBAE:4eB-n4FdmM8:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> ad industry W+K worldwide neil christie 2012-01-24T09:00:47+00:00 http://wklondon.typepad.com/welcome_to_optimism/2012/01/can-you-count-suckers.html New for Nike Fuelband from W+K Portland. Great fun.<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=HNc03gwUcZI:KiCgrTBhYx0:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> nike the work neil christie 2012-01-22T09:38:41+00:00 http://wklondon.typepad.com/welcome_to_optimism/2012/01/lurpak-special-build.html Under construction: And completed: Pics by Lurpak Creative Director Ray, who was so excited about this that she spent her Saturday going down to check on the build.<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=PGlKPyzb694:3v7SVQTHRuY:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> Lurpak the work neil christie 2012-01-21T16:22:56+00:00 http://wklondon.typepad.com/welcome_to_optimism/2012/01/nestea-start-2012-.html Forget about resolutions, 2012 is all about starts! As part of our Start of Something Different campaign for NESTEA we have been asking fans to tell us what that something different is that they would like to start. Inspired by the responses, we have been working with Jeremyville to bring...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=NHyy4e1z3J4:GdTXKdhn3NY:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> ad industry Food and Drink nestea our clients our lovely people the work neil christie 2012-01-20T12:41:59+00:00 http://wklondon.typepad.com/welcome_to_optimism/2012/01/making-it-count-at-1948.html Last night saw the opening of the #makeitcount exhibition at Nike’s premiere space in Shoreditch, 1948. The exhibition showcases high profile British athlete portraiture captured for the #makeitcount campaign. Shot by reportage photographer Adam Hinton, the portraits portray the pure exhaustion experienced during their training and the pain these athletes...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=jHhycEUe3Jo:TWouJ5cvWUQ:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> nike neil christie 2012-01-18T17:22:15+00:00 http://wklondon.typepad.com/welcome_to_optimism/2012/01/branson-bought-a-planet-thats-kobesystem.html The #KobeSystem is where the successful find more success. You don't have to listen to us, though. Take their word for it.<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=BPfckiwkPfg:BaH63OPbGmE:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> nike the work W+K worldwide neil christie 2012-01-17T09:45:00+00:00 http://wklondon.typepad.com/welcome_to_optimism/2012/01/hondas-impossible-dream-in-detroit.html Our former Honda client Simon Thompson was in Detroit for the Motorshow and visited the Honda stand to check out the new Honda NSX (pictured below - drool). He took the picture above to show us that Honda USA were playing our Impossible Dream commercial on the stand. *Proud*.<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=4y5y4dZ90TA:9nr-NalDVgg:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> honda neil christie 2012-01-16T10:30:50+00:00 http://wklondon.typepad.com/welcome_to_optimism/2012/01/wonderful-and-wise-new-lurpak-campaign-from-wieden-kennedy.html We are delighted to announce the launch of our new campaign for Lurpak Lightest. Not only is it a new campaign, it’s a brand new product and Lurpak’s biggest launch in 10 years. It’s a hugely important launch for the brand, allowing them to compete with other low fat spreads...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=TeX0SoIxZpU:i70sHVBC7kg:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> Lurpak the work neil christie 2012-01-13T15:44:32+00:00 http://wklondon.typepad.com/welcome_to_optimism/2012/01/dannie-stewart-proving-that-going-back-to-basics-with-the-iphone-is-the-way-forward-retro-handset-for-all-mobile-phones.html Dannie Stewart proving that going back-to-basics with the iphone is the way forward. Retro handset for all mobile phones – http://amzn.to/As76rB<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=gwJC7Is5kyI:T4neSjiu4oY:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> in the office our lovely people neil christie 2012-01-13T15:11:06+00:00 http://wklondon.typepad.com/welcome_to_optimism/2012/01/make-it-count-more-work.html We blogged earlier about our new 'Make it Count' campaign for Nike. This is the year to step up and Make it Count. To celebrate Nike has launched a campaign which sees top UK athletes make their pledges for the forthcoming year, whilst inspiring people to be part of the...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=B7YiiwGosW0:H_PRX6-bRB0:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> nike the work neil christie 2012-01-12T13:55:01+00:00 http://wklondon.typepad.com/welcome_to_optimism/2012/01/new-nike-campaign-how-will-you-makeitcount-in-2012-.html If you commute in London you may have seen yesterday's Nike cover-wrap on the Metro (above). This was part of our new campaign 'Make it count'. January 2012 marks the beginning of a very important year. Not just for the cream of the sporting crop but for everyone. This is...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=WBYzhlWoVDQ:kJdBddEsyoM:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> nike the work neil christie 2012-01-06T09:00:00+00:00 http://wklondon.typepad.com/welcome_to_optimism/2011/12/wieden-kennedy-named-most-viral-agency-of-2011.html Wieden + Kennedy tops the list of 'most viral' creative agencies in 2011, according to Ad Age's round up of the most-viewed videos in social media in 2011. Spots for Old Spice and Chrysler by W+K Portland racked up over 190 million views, more than twice as much as the...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=UbvkVy5DCic:ldsSUCbEBQ4:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> ad industry W+K worldwide neil christie 2011-12-31T10:07:42+00:00 http://wklondon.typepad.com/welcome_to_optimism/2011/12/itvs-2011-ad-of-the-year-cravendale-cats-with-thumbs.html It's a big thumbs up from W+K's Freddie Powell and Helen Foulder at the news that our Cravendale 'Cats with Thumbs' spot was voted number one best TV ad of 2011 by viewers of ITV, the UK's biggest commercial TV channel. ITV's top 20 ads of the year were featured...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=eid18dJexcc:XEOng56lCXY:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> cravendale P&G stuff neil christie 2011-12-31T09:53:51+00:00 http://wklondon.typepad.com/welcome_to_optimism/2011/12/carols-and-bin-bags.html Couple of mentions for us in year end round-ups. Our Choir of You Christmas message made AdWeek's top ten (above). And our festive bin bags made it to PSFK's top five list of best packaging ideas, (below).<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=0JevLAcT7bc:4QzsbAEJzSA:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> in the window stuff neil christie 2011-12-23T10:45:16+00:00 http://wklondon.typepad.com/welcome_to_optimism/2011/12/wk-goes-off-the-grid-for-honda.html To support the launch of the 2012 Honda Civic, Wieden + Kennedy London has created a unique 360º video experience that lets viewers venture into the unknown. Inspired by the Street View experience, ‘Off the Grid’ is an interactive film that explores incredible environments. The Civic design team threw out...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=5zlsSU-_84w:d5Q57q6_YYw:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> honda neil christie 2011-12-19T17:16:51+00:00 http://wklondon.typepad.com/welcome_to_optimism/2011/12/wk-londons-2011-in-review.html I don’t go to many ‘industry’ get-togethers, but when I do I’m always struck by the relentless positivity of people in this business. Even when Soho’s burning, there are sten guns in Shoreditch and hungry wolves are running wild in the streets, the happy folk of adland talk about what...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=ufj3i5yTX0k:1mls0A5v22g:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> stuff neil christie 2011-12-19T17:11:24+00:00 http://wklondon.typepad.com/welcome_to_optimism/2011/12/wieden-kennedy-names-four-new-partners.html Here's the story, as reported by AdWeek: Wieden + Kennedy, well-known for its careful selection in adding new partners, named four additional ones at the independent Portland, Ore.-based agency: Portland managing director Tom Blessington, London managing director Neil Christie, Portland executive creative director Mark Fitzloff, and global interactive ECD Iain...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=901S7DFPBGw:CHvymDkbSQA:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> W+K worldwide neil christie 2011-12-14T12:20:14+00:00 http://wklondon.typepad.com/welcome_to_optimism/2011/12/wieden-kennedy-wins-stride-gum-account.html Great news! We have been awarded STRIDE gum’s advertising business in the US. Our responsibilities will cover the U.S. market and include digital and social media activity. The account will be led from Wieden + Kennedy’s London office. (That's us.) Stephanie Wilkes, vice president US Confections at Kraft Foods, which...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=DHEVfeikmzA:bRISxrwffsU:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> new business Stride neil christie 2011-12-14T12:04:10+00:00 http://wklondon.typepad.com/welcome_to_optimism/2011/12/happy-christmas-to-all-our-readers.html A Choir Of You from Wieden + Kennedy London on Vimeo. Here's our Christmas greetings thing. You can see it in action in the window of our offices on Hanbury Street. Or you can check it out at www.choirofyou.com Here's what Creativity magazine said about it: The agency holiday greetings...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=U5p_-ySTIy8:F7IaoixDL_8:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> in the window neil christie 2011-12-14T08:56:48+00:00 http://wklondon.typepad.com/welcome_to_optimism/2011/12/the-man-who-gave-us-santa.html Mat Kramer writes: If you’re like me, Christmas only begins when you see the Coca-Cola trucks ('holidays are coming') advert on TV. That’s when you knew you could start getting excited. It’s the subject of many a thrilled status update. I’ve always loved that image on the back of the...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=kr-jgoJGa3w:q8R-Q2kblmU:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> coca-cola in the office neil christie 2011-12-12T09:53:34+00:00 http://wklondon.typepad.com/welcome_to_optimism/2011/12/christmas-party.html The agency Christmas party was last night. I'll just share this one image.<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=PoA6IDmw87g:dojEc9p-J9M:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> our lovely people neil christie 2011-12-09T19:15:57+00:00 http://wklondon.typepad.com/welcome_to_optimism/2011/12/introducing-alphalabs.html As part of the Nokia Lumia 800 launch, Wieden + Kennedy, Nokia and onedotzero collaborated to create alphalabs.cc, an experiment that merges technology and the arts. This project started with the objective of getting Nokia’s new Windows Phone devices into the hands of developers. In the light of the partnership...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=rXXzkHr5OKg:HzgxtQYXgTQ:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> nokia neil christie 2011-12-08T12:33:28+00:00 http://wklondon.typepad.com/welcome_to_optimism/2011/12/wieden-kennedy-launches-lexicon-devil-mobile-game.html We have created Lexicon Devil for Nokia - a simple, fun and addictive word game that you can play on your Windows phone. The goal is to make the longest word with the eight letter tiles given to you at random. You play against up to 20 other people online....<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=KHMR8ALufdE:ufJAqS8xHKU:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> nokia the work neil christie 2011-12-07T17:06:37+00:00 http://wklondon.typepad.com/welcome_to_optimism/2011/12/leanne-goes-heston-for-mince-off.html HR's Leanne made a stunningly visual entry to the W+K mince-pie bake-off with her fairy-light enhanced box of home-made festive pies. But despite the high quality of Miss Defrond's presentation, the judges' vote for best pies went to Miss Sophie Bodoh.<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=urqKovWZlLU:zUvi53l0erY:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> in the office our lovely people neil christie 2011-12-06T17:06:33+00:00 http://wklondon.typepad.com/welcome_to_optimism/2011/12/new-work-for-ivory-soap.html Nice, simple new work for Ivory soap in the U.S. from our chums at W+K Portland.<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=QJuKyJC8g-0:EReiNeSeyVA:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> P&G the work neil christie 2011-12-06T08:46:03+00:00 http://wklondon.typepad.com/welcome_to_optimism/2011/12/new-work-for-the-guardian.html On Wednesday the Guardian team went on a shoot. We shot lots and lots of glass. And via the magic of retouching we made this rather beautiful image. Which went into this ad, which via the magic of some superb repro looks great in the paper this morning. Which is...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=Oa53x2Ccy24:YoGmXpStI0Q:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> neil christie 2011-12-02T12:20:32+00:00 http://wklondon.typepad.com/welcome_to_optimism/2011/12/fight-winter-in-new-online-game-for-nike.html A new online game for Nike, created by our chums at W+K Portland. You can play it here.<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/WelcomeToOptimism?a=9FLBftjsHjA:rWZNdXDhRP4:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WelcomeToOptimism?d=yIl2AUoC8zA" border="0"></img></a> </div> nike neil christie 2011-12-02T10:36:11+00:00