Scott Bridwell - Social Media and Real Estate Marketing Consultant

For Sale: 1965 Ford Thunderbird, TBird

noreply@blogger.com (Scott Bridwell) — Sun, 28 Sep 2008 16:09:00 PDT

Here is the Craigslist Page for this beautiful car.

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Election 2008 - Which VP Should He Pick

noreply@blogger.com (Scott Bridwell) — Thu, 04 Sep 2008 15:47:00 PDT

a little weekend distraction....

Just in case you've heard the rumor, I would like to be the first person to confirm it and here is the video to prove it.

By the way, I do welcome you support.

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"Pints for Prostates" Are You Male? Do you love Beer?

noreply@blogger.com (Scott Bridwell) — Wed, 03 Sep 2008 08:24:00 PDT

It's been a while since I supported any issue via this blog. And of those I have supported none really had anything that did or for that matter could directly impact me, (except for may breast cancer awareness). Well, maybe it's a sign of my age or maybe it's a sign of my awareness, who knows...that being said I have installed a banner on the right sidebar that supports a cause called "Pints for Prostates".

Tell Me More about Pints for Prostates

Pints for Prostates is a grassroots effort to reach men with a critical message about prostate cancer screening using the universal language of beer.

Started by prostate cancer survivor and drinks journalist Rick Lyke, the goal of the program is to communicate with men in a friendly and non-threatening way about the need for regular PSA testing.

All funds raised by Pints for Prostates go directly to Us TOO International to assist with that group’s support, education and advocacy efforts.

Sponsor the Cause

Pints for Prostates is looking for brewery and beer industry sponsors. There are many ways to get involved with this important effort. Contact Rick Lyke at rick.lyke@gmail.com for a sponsorship package.

Hey Bloggers!!

You to can support this cause by placing one of the "Pints for Prostates" banners on your blog. (Go here for the code)

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How Stable is your Title?

noreply@blogger.com (Scott Bridwell) — Thu, 28 Aug 2008 16:00:00 PDT

Title companies are either closing shop or cutting back. Which has caused several people to wonder about the stability of their preferred Title Company. One thing you need to know. If your preferred company is a smaller locally owned or regionally owned company they are not the one who actually insure the title policy. Those policies are actually insured by a larger company often referred to as the "underwriter". Therefore, if you are worrying about the insurability of the title policy then you need to find out how stable is the "underwriter".

National Mortgage News Online reports today...

Fitch Downgrades Stewart's Title Subsidiaries
The insurer financial strength ratings of Stewart Title Guaranty Co. and its wholly owned subsidiary Stewart Title Insurance Co. have been downgraded from A-plus to A by Fitch Ratings. The rating outlook is stable. Fitch said the downgrade stemmed from deterioration in the profitability of the companies' parent, Stewart Information Services Corp. The previous rating had been based partly on an assumption that Stewart Information Services' technology-related investments might enable it to "show better margins than peers in a down market, which has not been the case," Fitch said. The two Stewart companies are now the only title insurers rated by Fitch to have a stable outlook, the rating agency said. Fitch can be found online at http://www.fitchratings.com, and Stewart can be found at http://www.stewart.com..(bold emphasis mine)

Disclosure: I used to work for Stewart Title (the laid me off last month so I'm not telling you this because I have a loving affiliation with them)

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Wondering about FHA Streamlined 203(k) and REO's?

noreply@blogger.com (Scott Bridwell) — Wed, 27 Aug 2008 10:35:00 PDT

Yesterday I wrote"Real Estate and the rest of the '08".

Today Kevin Sandridge left a comment that said...

"Hey Scott - what have you seen in regards to the use of FHA Streamlined 203(k) programs in your area to fix up some of these REOs? Anything?"

Well, that's not my area of expertise, so I asked Jevon Domench with New America Capital here in Vancouver, WA if he could answer that question.

"There has been a significant increase in the use of the FHA Streamlined 203K loan program recently. We held a seminar for industry professionals (Realtors and lenders) nearly 5 months ago and it was a novel concept to all in the room at that time. We presented it from the angle that this is a way to make the most of the market that we are in. A few individuals chose to run with the concept and develop a market niche and have done quite well recently. With the amount of foreclosures on the market, this is a tremendous tool to have available to borrowers. We have about 25 lenders currently offering the program to us, but about 3 of those do it heads and tails better than anyone else out there. If you have any further questions, please do not hesitate to give me a call…"

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Real Estate and the rest of the '08

noreply@blogger.com (Scott Bridwell) — Tue, 26 Aug 2008 10:02:00 PDT

Good news for buyers - Traditionally Real Estate prices either flatten or decrease in the fall and winter. So, if you are looking to buy now may be the time you've been waiting for. You do however have another option. Wait and see if the prices continue their downward trend in '09. If those who predict that they will are correct here is what will happen...prices will trend up for a bit in the spring, if they don't hold you'll see them begin to trend down in the middle of the summer and more so in the fall of '09.

WARNING: Remember Real Estate is Local - If you are in a declining market with high unemployment, etc. then waiting maybe the best choice if you are looking at price only. Keep in mind though that you also need to factor in the cost of renting, the possibility of higher interest rates, etc.

Bad News To Real Estate Services - Things do not look good for Real Estate Services companies, especially builders. This is the time of the year that they typically begin layoffs. Many have been doing layoffs and closing offices all year. They are not done!

Good news for '09? As the foreclosure inventory begins to be bought up look to see people pumping money in to these properties. Remember many of these properties have been trashed and they will need rehabilitation. That will be good for handy men, building supply companies, etc.

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Attended a Socail Networking Twebinar on Twitter

noreply@blogger.com (Scott Bridwell) — Tue, 19 Aug 2008 14:35:00 PDT

Attended a Twebinar (it's a webinar where the participants are encouraged to interact using Twitter). Today's twebinar, hosted by Chris Brogan, was on the value of Listening.

If you've followed this blog for any amount of time you know that I have advocated the advantages of Social Networking for business for sometime now. Mainly I've talked about how you can use it to tell your story and build relationships with your clients.

You've also read where I've talked about how it can be a great tool for customer service. Today's twebinar on listening highlighted that very fact.

Imagine a couple of situations

First, you are a major brand. Did you know that you can monitor what people are saying about your brand through the use and implementation of several "free" social networking tools? Doing this gives you a good idea of what the general public thinks about your brand and also gives you a venue to react.

But I'm not a major brand...I offer a service.

That brings us to the second situation. Let's say you offer a service...you can also monitor key issues that you solve. Let's, you're a dry cleaner. You begin monitoring key words such as stains, ring around the collar, etc. When you see that someone is asking questions or has a problem around that issue you offer advice and solutions. Now, instead of being seen as a direct marketing approach you are being seen as someone who is helpful...(This is what I call "subversive marketing).

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Title Companies Close, Use Social Networking for Business, Free Marketing download.

noreply@blogger.com (Scott Bridwell) — Wed, 13 Aug 2008 16:06:00 PDT

I was asked and I accepted the invitation to join two other blogs as a contributor and both blogs featured a post from me today.

The first is the Portland Real Estate Network is featuring my post My Title Company Closed...Now What?!?!

The second is the RETechCoach.com and they are featuring my post Getting the most out of Social Media for Real Estate Marketing.

Also, last Wednesday I was interviewed by Veronika Noize of www.SOHOMarketingGuru.com. Veronika is an Author, a Coach and a Speaker who assists companies in their marketing efforts.

The interview focused on how companies, large and small, can use Social Networking in their marketing efforts. You can download and listen to the interview here.

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Social Networking is all about Customer Service

noreply@blogger.com (Scott Bridwell) — Thu, 07 Aug 2008 09:37:00 PDT

I'm amazed at the amount of professionals who have profiles on various social networks yet they never check them.

Look, if I was to come into your place of business would you ignore me? What if I had a need and you provided a product or service that could help me...would you look the other way?

Well, you should begin to look at these social networks that you are a part of as an extension of your place of business and not as a mere distraction.

Just as you would not tolerate an employee smiling or saying hi to a customer you should also not tolerate your client base being ignored online. Say hi to them from time to time, comment on a picture, follow up on a question...just in general practice good customer service.

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Are you managing your online presence

noreply@blogger.com (Scott Bridwell) — Tue, 05 Aug 2008 09:32:00 PDT

I was doing a little research on a potential client the other day so I (can you guess - I Googled them). Sure I get the typical company website (which is no more than an online billboard) but I also got a link to one of the online sites that she syndicates her listings to. I click the link to view the listing...yup, it's there, her name is there, her company is there...but wait...no picture, no contact information, nothing. Sure I could follow the listing link backwards and get all of that...but I want it now.

Here's a valuable hint - if you are syndicating your listings to one of these sites be sure you have a profile on that site. Not very many people are actually going to take the extra steps to contact you. Theses sites are a great tool, if you use them.

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If you want to Stand Out on the Internet.

noreply@blogger.com (Scott Bridwell) — Mon, 04 Aug 2008 16:20:00 PDT

I spend a lot of time discussing with clients their online presence and for those that have a website I always ask the same question. Do you visit your own site? Most of the time the answer is no. I then follow up with this question, If you won't visit your site why should I? Their answer is usually a mixture of [insert blank stare] and "Well, I know what's on there". That's when I ask them to show me their site and usually it is a standard company template with all of the boiler plate language that everyone else in their has on their site.

If you want to stand out on the web then you have to stand out on the web.

Ask yourself this, "If this wasn't my site and I landed on it...would I come back?" A fun little exercise that I ask them to do is simply take a survey of the sites you frequent.

Why do you go there?
What does it offer you that similar sites don't?
Look at the design - are the pictures, how much text is there, how long does it take you to find what you're looking for.

I asked someone these and similar questions once about their site. Their answer was I don't have time to surf the internet. Well, then why are you talking to me about your online presence. Standing out on the web takes more than embedding a few keywords into your code. It takes some thought, some careful planning and most of all it will take work. By work I simply mean that not only should your content be relevant and engaging it needs to be fresh.

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Social Media and Real Estate Marketing Consultant

noreply@blogger.com (Scott Bridwell) — Mon, 28 Jul 2008 16:20:00 PDT

So, here's the plan. For years I've consulted and coached Agents and Lenders on various aspects of their marketing. I've helped them set up blogs, social networks, direct mail marketing etc.

The thought now is to begin monetizing that and take it to a bigger level than just south west Washington.

What to look for?

A more targeted opt-in email system that focuses in on specific how to's of marketing Real Estate.
White Papers
Tele-conferences
Seminars

Services Offered:

Set up and if need be run email campaigns for Agents and Lenders
Set up Blogs and help you link them to your various Social Networks
Continuing Education for Realtors - Washington State Certified Clock Hour Instructor
Mobile Notary - Got an after hours signing and your EO can't make it...give me a call

Attention Brokers - Feel free to call me if you would like to schedule a time where we can sit down and discuss these and other services that will make your agents more successful.

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I just lost my job...Again!

noreply@blogger.com (Scott Bridwell) — Fri, 25 Jul 2008 10:27:00 PDT

Remember this post..."Anybody Hiring"

Well, here we go again...I just lost my job!

I was assured it was nothing personal and I believe them...This market is crazy right now and it doesn't seem to be turning anytime soon.

My resume is next to my picture on the sidebar (FYI - take a look at it and if you have suggestions that could make it stronger let me know)

************
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Push those listings with vflyer, Postlets, Point 2...any others?

noreply@blogger.com (Scott Bridwell) — Thu, 24 Jul 2008 14:19:00 PDT

I'm in an office today and an agent was telling me how she gets more phone calls from her Craigslist ads than anything else...the only problem she said that posting on Craigslist is a lot of work.

So I suggested that she try

Vflyer - The cost for this one starts at $12.95 a month (they've got a video so watch it)
Postlets - This one is free (probably doesn't have the services that vflyer has...but then again...you may not need all of the services that vflyer offers.
Point 2 - This one not only syndicates to craigslist but to social networks as well...

Hey...do you have a service/site that I can suggest?

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Facebook moving into the Coorporate world...

noreply@blogger.com (Scott Bridwell) — Thu, 24 Jul 2008 11:54:00 PDT

Today Jeremiah Owyang wroteWhat ‘Facebook Connect’ Means for Corporate Websites.

Here's a snippet from Facebook...

[Facebook Connect will allow corporate websites to allow users to authenticate, interact, and share with their Facebook network –all without leaving the corporate website]

Speaking of Facebook...if you haven't connected with me do it, what's wrong with you?

If you've followed this blog or spoken with me at all I've been saying that Companies need to begin utilizing the power of social networks...however, studies say that 22% of all companies block such sites. That's a dumb idea.

Think about it...your employees are on these sites, your customers are on these sites. Instead of blocking these you should instead be trying to figure a way to monetize.

How does this apply to Real Estate?

Simple, big RE brand takes this idea and runs with it. Users can then syndicate your listings, home ideas, whatever to their "friends". The possibilities for you agents are huge.

Or what about you Title Company?

Agents who have such accounts can now pass on your information about fees, changes in RE Law, events, whatever to their friends (which by the way often include other agents, lenders and...wait...get this...buyers and sellers.

Wait Scott don't tell everyone...I want to be the first! Don't worry, the majority won't do it.

..............
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Walking Away From your Mortgage

noreply@blogger.com (Scott Bridwell) — Tue, 22 Jul 2008 10:27:00 PDT

Trent over at "The Simple Dollar" asks "Is it Ethical to Walk Out on a Mortgage?"

His post was inspired by an email he got from an old college friend and his reply back. Trent makes what I think are 3 good arguments for not walking out on your mortgage.

"...any time you agree to borrow or lend from someone else, part of the assumption is good faith."
"...it’s also financially stupid when you start looking at the big picture."
"...you’re probably walking away because you’re in an adjustable rate mortgage that’s either recently adjusted or about to adjust. The government is about to bail you out." (see - Dodd-Shelby HOPE for Homeowners Act)

Look, I don't think Trent is referring to people who have to (because of sickness, death, jobs, etc) walk away from their home. I believe his point here is directly focused on people who can pay their mortgage that just walk away. Big Difference.

How can I or this blog better serve you?

Got and Idea? Shoot me an email scott[at]scottbridwell[dot com] or give me a call 360.216.1762

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When quoting someone you should always consider the source.

noreply@blogger.com (Scott Bridwell) — Mon, 21 Jul 2008 08:32:00 PDT

Every morning our corporate site has quote of the day that they call "Something to Think About". Here is todays...

"Never do things others can do and will do if there are things others cannot do or will not do." - Amelia Earhart

Yeah...that advise worked out real well didn't it there Amelia...

..................
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Because I value Transparency...I need to update, correct and announce a few things

noreply@blogger.com (Scott Bridwell) — Fri, 18 Jul 2008 13:29:00 PDT

UPDATE: Now you can joing the "Save My Starbucks" campaign

In regards to a couple of my posts...

"What do Real Estate and Coffee Have in Common? Well if you ask Starbucks, A Lot!" It seems that Starbucks is actually closing 19 stores in Washington State and one is near me. (see Columbian Report)...Hmmmm....who's right, The Columbian or the Seattle PI?
"Are Foreclosures Slowing Down in Clark County?" We pulled a foreclosure report at the office for last week and found that there were 95 new Notice of Trustee Sales filed.

By the way, if you'd like to receive a copy of the Foreclosure report that we publish every week just let me know. But I must warn you...due to the State of Washington's Insurance Commissioner rules we must charge you $10 a month.

Stay Tuned - One of our Escrow Officers will be featured in a new National TV Show...I'll give you the details next week.

How can I or this blog better serve you?

Got and Idea? Shoot me an email scott[at]scottbridwell[dot com] or give me a call 360.216.1762

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Are Foreclosures Slowing Down in Clark County?

noreply@blogger.com (Scott Bridwell) — Thu, 17 Jul 2008 14:54:00 PDT

Pacific West Appraisal Services Blog has a post today in regards to Foreclosures in Clark County Washington.
He states...

"We have been seeing the number of monthly NTS activity rise for the last two years. Looking at the graph presented here, you can see that the NTS activity has leveled off. It is still at about four times the rate it was two and a half years ago. But, the good news is that it does appear to have leveled off." (read full post)

Keep in mind - Foreclosures are High, there is no question about that. In addition I will need to see more than just one quarter of flattening/decline to feel better about the whole situation.

I still believe that much of the problem in regards to short sales and foreclosures could be alleviated if the banks did a better job (see my post on that here).

I was told by a banking insider that the fact is some banks would rather sell the home after the foreclosure than work with the distressed borrower. If that is the case they should still do a better job of expediting the sale. Currently a bank owned property can take as long as four months to close.

How can I or this blog better serve you?

Got and Idea? Shoot me an email scott[at]scottbridwell[dot com] or give me a call 360.216.1762

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What do Real Estate and Coffee Have in Common? Well if you ask Starbucks, A Lot!

noreply@blogger.com (Scott Bridwell) — Tue, 15 Jul 2008 15:05:00 PDT

I found something interesting in this report from the Seattle PI.

Starbucks has released their list of stores that will close in the coming days/months and not one store in Oregon or Washington made the list. Is that because....

Northwesterners are just absolutely addicted to coffeee?
or, as the story suggests is it directly tied to the fact that even though several Real Estate Markets nationwide are down, those in the Pacific Northwest have held up fairly well.

How can I or this blog better serve you?

Got and Idea? Shoot me an email scott[at]scottbridwell[dot com] or give me a call 360.216.1762

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Social Media Marketing when done properly is Subversive

noreply@blogger.com (Scott Bridwell) — Tue, 15 Jul 2008 11:01:00 PDT

Dave Risley has a post this morning called "Social Media & Internet Marketing: How NOT To Make Money Online"

Dave has some great points in regards to Spam on Social Media Sites. Take me on Twitter as an example. Everyday I get a notification that someone is following me. I then look to see who it is and find out that they are following 1000's of people and maybe 20 to 80 people are following them. I also notice that they have some type of "makemoneyonmyscam.com" url. No I'm not following you and I often block them from following me.

It's no secret that many of us use Social Media as a venue to reach potential clients.

However, Social Media Marketing is about being Subversive. What do I mean by that? Social Media is about building relationship, those relationships build trust, that trust builds referrals and referrals equal business. Nobody likes going to an after hours event only to have someone cram their product or service down their throat, as a matter of fact that's a great way to get me to not use you.

How can I or this blog better serve you?

Got and Idea? Shoot me an email scott[at]scottbridwell[dot com] or give me a call 360.216.1762

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Is it true that Washington State accepts a "copy" of the note as acceptable in a foreclosure hearing?

noreply@blogger.com (Scott Bridwell) — Tue, 15 Jul 2008 08:39:00 PDT

Got that very question in my email just this morning...

Hi Scott

I am in the northern part of the state in (location removed).. And am 60 days late on my mortgage..

Is it true that Washington State accepts a "copy" of the note as acceptable in a foreclosure hearing?

I am trying to save my home and would like to use this defense?

Thanks
(name removed)

Here is my Response
The following is not legal advise. I'm merely going to share with you information in regards to your question.
Back in November I wrote a post "The Devil is in the Details". Which quoted a news story about a guy that had taken the lender to court over this very issue. (New York Times - here's the story)
I know that in Washington state a lender can use a lost note affidavit to file for a reconveyance (which is the instrument used once the mortgage has been paid). So the assumption is that they will accept the same thing in a foreclosure. That was also the assumption and practice of banks mentioned in the New York Times Story above.
In that case the person in foreclosure was able to take the lender to court, all the way to the U.S. District Court. Which would indicate that at the least you will need to retain the services of an attorney. One would have to ask, which is cheaper settle with the bank or hire the attorney.
What is an alternative - See if the bank will modify your loan? I recently saw a case where the bank modified the loan that was four months behind. Remember, every circumstance is different.
Again, none of this constitutes legal advice. As a matter of fact if you are an attorney, experienced in this area of law, I would love to hear your thoughts on this matter.

How can I or this blog better serve you?

Got and Idea? Shoot me an email scott[at]scottbridwell[dot com] or give me a call 360.216.1762

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Update: Indymac Bank Closed by The Office of Thrift Supervision (aka the Feds)

noreply@blogger.com (Scott Bridwell) — Fri, 11 Jul 2008 16:18:00 PDT

My original post

Thanks to @MikeMueller for the heads up on the IndyMac Bank Situation view his video post here.

Here is a link to Google News in regards to IndyMac Bank.

By the way I tried going to www.indymacbank.com and it timed out.

How can I or this blog better serve you?

Got and Idea? Shoot me an email scott[at]scottbridwell[dot com] or give me a call 360.216.1762

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Quoted in regards to B2B Marketing for Title Companies

noreply@blogger.com (Scott Bridwell) — Fri, 11 Jul 2008 11:33:00 PDT

The Title Report - A subscription based industry newsletter, has another quote from me in regards to B2B Marketing for Title Companies. It was pulled from this post.

With 80 percent of all real estate transactions starting on the Web, Scott Bridwell, of Stewart Title of Western Washington, asks, “Why can’t those searches begin on title company Web sites and why can’t title companies advertise on sites like Trulia, Zillow, or Housefront? Better yet, partner with them to provide downloads — such as demographics, property profiles, etc. — that are branded with both company names.”

After that quote a few others are quoted who tend to think that the idea of Title Companies marketing to consumers isn't a great idea. (note: this is a subscription based newsletter so I'm not uploading the article...to read the full report you'll need to be a subscriber)

Not an easy road
While it may sound like a bed of roses, some are skeptical marketing to consumers will provide any rate of return.
Bret Violette, president of RealEstate.com, said it makes sense for title companies wanting to be more transparent, but if prices are fixed, it comes down to service.
“I think in a capitalist society there should be an opportunity for a core part of the real estate purchase price to be competitive,” he said. “But unless something were to fundamentally change — such as rates weren’t regulated — that could allow companies to market to consumers by saying ‘we will do a super job for you, we offer great rates, we have a leading national underwriter’ and all the reasons why in a capitalist society consumers select one company versus another — for now, it doesn’t register on the radar screen with everything a buyer has going on.”
Joe Piernock, president of Corporate Development Services, tends to agree. He said title work is a specialty skill most consumers have little experience dealing with, and they have little drive to obtain that experience. He said the Government Accountability Office (GAO) report is asking the industry to educate millions of residential buyers who only use these services a handful of times in their lifetime and have little regard for the risks involved.
“That is a tough assignment, and I am not sure if it addresses the need they perceive,” he said. “A better time for outreach might be at the closing table itself. A few extra minutes of face-to-face time would help consumers feel better about the services provided.”

Okay, these are the very reasons Title Companies should market to the consumer. Never mind the fact that we can't compete based on pricing, you should never compete based on pricing. As to the consumer not being familiar about the industry, seriously, that's what marketing is for...to educate them.

Yes the closing table is a great place to touch consumers, no one is advocating not doing that. Marketing is not a zero sum game. It is not a matter of this or that. It is better seen as a "this and" type of thing or as channels of marketing.

Imagine an ad where a buyer gets a notice that there is a cloud on his title. As the buyer is stressing on what to do, the guy from the Allstate Commercial (as an example) steps in and tells how "Brand X" title company provides coverage for that.

Or, Imagine an ad where 1st time buyers are stressing over their closing, and the ad is designed to show the closing company as friendly, informative, and technologically advanced. Then the ad ends with, "For your next real estate transaction as for "Brand X" title and escrow."

And that's just video ads, the geeks at the Title Companies should begin building widgets for people (their own agents, the RE Professionals, FSBO's, anybody) to place on their websites. The widgets could provide all types of information from local sales data, to rates, to national news, to a Real Estate Word of the day.

And then there is Social Media Optimization...There is a huge window of opportunity for Title Companies in this area.

How can I or this blog better serve you?

Got and Idea? Shoot me an email scott[at]scottbridwell[dot com] or give me a call 360.216.1762

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OUCH!!! - This ain't good "IndyMac cuts work force by half"

noreply@blogger.com (Scott Bridwell) — Mon, 07 Jul 2008 18:26:00 PDT

Battered lender to lay off 3,800, slash salaries and stop handling new loans in effort to maintain liquidity.

NEW YORK (AP) -- Mortgage lender IndyMac Bancorp Inc., struggling to raise capital to stay in business, said Monday it has stopped accepting new loan submissions in its main mortgage lending divisions and plans to slash 3,800 jobs, or more than half of its work force.

The move comes as the lender works with U.S. banking regulators, who have determined the company is no longer well capitalized and...(Read More)

How can I or this blog better serve you?

Got and Idea? Shoot me an email scott[at]scottbridwell[dot com] or give me a call 360.216.1762

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