What I Want You To Know

Why you should ask why, and how to learn through experimentation.

2014-07-05T04:24:00.001-07:00

Today I found this interesting article about why it is important to ask "why", and what the answers will reveal to you as a decision maker.

Furthermore, the article touch on how businesses can use experimentation as a way to drive innovation and change in an organisation.

Find the article on the following link.

http://www.entrepreneur.com/article/235104

Making sense of big data - different analysis techniques

2014-06-25T01:19:00.000-07:00

Source: http://www.datascienceassn.org/content/descriptive-predictive-prescriptive-analytics

Written by: ironwalker

The goal of Data Analytics (big and small) is to get actionable insights resulting in smarter decisions and better business outcomes. How you architect business technologies and design data analytics processes to get valuable, actionable insights varies.

It is critical to design and build a data warehouse / business intelligence (BI) architecture that provides a flexible, multi-faceted analytical ecosystem, optimized for efficient ingestion and analysis of large and diverse datasets.

There are three types of data analysis:
Predictive (forecasting)
Descriptive (business intelligence and data mining)
Prescriptive (optimization and simulation)

Predictive Analytics

Predictive analytics turns data into valuable, actionable information. Predictive analytics uses data to determine the probable future outcome of an event or a likelihood of a situation occurring.

Predictive analytics encompasses a variety of statistical techniques from modeling, machine learning, data mining and game theory that analyze current and historical facts to make predictions about future events.

In business, predictive models exploit patterns found in historical and transactional data to identify risks and opportunities. Models capture relationships among many factors to allow assessment of risk or potential associated with a particular set of conditions, guiding decision making for candidate transactions.

Three basic cornerstones of predictive analytics are:
Predictive modeling
Decision Analysis and Optimization
Transaction Profiling

An example of using predictive analytics is optimizing customer relationship management systems. They can help enable an organization to analyze all customer data therefore exposing patterns that predict customer behavior.

Another example is for an organization that offers multiple products, predictive analytics can help analyze customers’ spending, usage and other behavior, leading to efficient cross sales, or selling additional products to current customers. This directly leads to higher profitability per customer and stronger customer relationships.

An organization must invest in a team of experts (data scientists) and create statistical algorithms for finding and accessing relevant data. The data analytics team works with business leaders to design a strategy for using predictive information.

Descriptive Analytics

Descriptive analytics looks at data and analyzes past events for insight as to how to approach the future. Descriptive analytics looks at past performance and understands that performance by mining historical data to look for the reasons behind past success or failure. Almost all management reporting such as sales, marketing, operations, and finance, uses this type of post-mortem analysis.

Descriptive models quantify relationships in data in a way that is often used to classify customers or prospects into groups. Unlike predictive models that focus on predicting a single customer behavior (such as credit risk), descriptive models identify many different relationships between customers or products. Descriptive models do not rank-order customers by their likelihood of taking a particular action the way predictive models do.

Descriptive models can be used, for example, to categorize customers by their product preferences and life stage. Descriptive modeling tools can be utilized to develop further models that can simulate large number of individualized agents and make predictions.

For example, descriptive analytics examines historical electricity usage data to help plan power needs and allow electric companies to set optimal prices.

Prescriptive Analytics

Prescriptive analytics automatically synthesizes big data, mathematical sciences, business rules, and machine learning to make predictions and then suggests decision options to take advantage of the predictions.

Prescriptive analytics goes beyond predicting future outcomes by also suggesting actions to benefit from the predictions and showing the decision maker the implications of each decision option. Prescriptive analytics not only anticipates what will happen and when it will happen, but also why it will happen.

Further, prescriptive analytics can suggest decision options on how to take advantage of a future opportunity or mitigate a future risk and illustrate the implication of each decision option. In practice, prescriptive analytics can continually and automatically process new data to improve prediction accuracy and provide better decision options.

Prescriptive analytics synergistically combines data, business rules, and mathematical models. The data inputs to prescriptive analytics may come from multiple sources, internal (inside the organization) and external (social media, et al.). The data may also be structured, which includes numerical and categorical data, as well as unstructured data, such as text, images, audio, and video data, including big data. Business rules define the business process and include constraints, preferences, policies, best practices, and boundaries. Mathematical models are techniques derived from mathematical sciences and related disciplines including applied statistics, machine learning, operations research, and natural language processing.

For example, prescriptive analytics can benefit healthcare strategic planning by using analytics to leverage operational and usage data combined with data of external factors such as economic data, population demographic trends and population health trends, to more accurately plan for future capital investments such as new facilities and equipment utilization as well as understand the trade-offs between adding additional beds and expanding an existing facility versus building a new one.

Another example is energy and utilities. Natural gas prices fluctuate dramatically depending upon supply, demand, econometrics, geo-politics, and weather conditions. Gas producers, transmission (pipeline) companies and utility firms have a keen interest in more accurately predicting gas prices so that they can lock in favorable terms while hedging downside risk. Prescriptive analytics can accurately predict prices by modeling internal and external variables simultaneously and also provide decision options and show the impact of each decision option.

Things to Come: Technology Jobs in 2018

2013-02-13T08:18:00.001-08:00

Things to Come: Technology Jobs in 2018:

Trends for technology in 2018

12 Minutes To Create a Mind-Changing Presentation | LinkedIn

2013-02-13T08:12:00.001-08:00

12 Minutes To Create a Mind-Changing Presentation | LinkedIn:

Interesting blog-post about making amazing presentations.

Dropbox Can Now Automatically Sync Your Android Photos (And It Has More Up Its Sleeve) | TechCrunch

2012-02-24T01:03:00.001-08:00

Dropbox Can Now Automatically Sync Your Android Photos (And It Has More Up Its Sleeve):

Last year, Dropbox raised a whopping $250 million funding round at a valuation in the ballpark of $4 billion. The raise had been rumored for months so it didn’t come as a huge surprise, but it still raised plenty of eyebrows. Because while Dropbox is totally awesome (I use it every day), at this point people see it as a convenient way to sync their files between computers — which it already does pretty well. So what’s all the money for?

Today, we’re getting our first taste of what’s next, and what cofounder and CEO Drew Houston calls Dropbox’s mission to solve all of the “hidden problems” that people have with technology, many of which we’ve simply become accustomed to dealing with.

Their first solution to one of these hidden problems? Helping you keep all of your photos, from all of your devices, in one place. And to get things started, they’re launching a new version of their Desktop and Android clients that’ll automatically upload your photos to your Dropbox account. Snap a few photos on your phone, and, without having to hook up any wires, they’ll be on your computer within a minute or two.

I know what you’re thinking, because it’s the first thing I said to CEO Drew Houston and Product Manager Aseem Sood: “err, don’t iCloud and Google+ already let you do this?”

I’m pretty sure they saw it coming.

The first thing they pointed out is that there are a lot of people out there who aren’t using either of those services. Most Dropbox users aren’t using Macs at all, so iCloud is out of the question, and Google+ is still just getting started (yes, the service has lots of users signed up, but how many of them are using it and have the app installed on their phone?).

Dropbox also does a couple of things that Google+ doesn’t: for one, it’ll automatically sync the full-sized version of your images — Google+ sync will downscale images to 2048px at their longest edge. And Dropbox can also sync any photos it detects on your PC: if you plug in a camera or SD card into your computer and it detects images, you’ll have the option of automatically adding them to your Dropbox folder.

This new feature could potentially eat up a significant amount of space in your Dropbox folder, so Dropbox will also be gradually boosting the limit for free users from 2GB to 5GB (they won’t do this all at once — as you use the photo feature, you’ll be able to gradually accrue more free storage). Houston explains that the goal of this feature is to make life easier for people, not to get them to upgrade to larger Dropbox storage limits, which is why they’re offering the additional free space.

It sounds great, and I’ll be enabling it immediately, but there are still some obvious areas for improvement. Images that are synced to your Dropbox account are placed in a special Photos folder, but they’re just sorted in chronological order — there isn’t any intelligence around event or location detection, for example. Another potential issue is that Dropbox doesn’t offer any tools for managing or editing these photos, so it’ll be up to you to drag them into iPhoto or another photo editing app (the best solution will likely be to make your Dropbox folder your default image folder).

Houston agrees that they’re just beginning to scratch the surface of what’s possible here, so I’m sure we’ll see improvements soon. Oh, and don’t worry iOS users — Dropbox will be updating its app to include this functionality soon as well.

It’s worth nothing that, while this is the first time Dropbox has baked this functionality into its official app, it’s been possible to do the same thing on Android using third-party applications that take advantage of the Dropbox API. Of course, the official app has a much bigger install base.

iPhone 5 may sport a new “micro” dock connector | VentureBeat

2012-02-24T00:59:00.001-08:00

iPhone 5 may sport a new “micro” dock connector:

Apple may be getting ready to ditch the current dock connector used in iPods, iPhones, and iPads in favor of a smaller version — meaning you’ll possibly have to keep up with yet another adapter to use all the latest accessories for iOS devices.

Annoyances aside, Apple could have a very practical reason for making the change, according to a iMore report that cites an anonymous source. A smaller “micro” docking port would give the company more room for other important components within the iPhone 5, which could be the first device to receive the new dock treatment. And since the iPhone 4S has a much shorter power lifespan than all the models preceding it, the most likely use for that additional space would be to include a bigger battery.

The new docking port is said to be a new design rather than the outdated microUSB standard used by the rest of the mobile phone industry.

It’s also worth noting that Apple is moving away from its reliance of transferring information to its mobile devices through a power cord. As part of Apple’s iCloud push, the company is now enabling more OS software, app, and digital media updates over the air. That said, the dock connector will be little more than a way to charge the device as well as connect to third-party accessories.

The latest rumors speculate that the iPhone 5 will hit sometime before the end of 2012, and will feature a larger screen as well as a more curvy design.

[iPhone 5 concept image via ciccaresedesign]

VentureBeat is holding its second annual Mobile Summit this April 2-3 in Sausalito, Calif. The invitation-only event will debate the five key business and technology challenges facing the mobile industry today, and participants — 180 mobile executives, investors, and policymakers — will develop concrete, actionable solutions that will shape the future of the mobile industry. You can find out more at our Mobile Summit site.

Filed under: mobile, VentureBeat

Getting Androids and iPhones to Play Nice - Businessweek

2012-02-24T00:47:00.001-08:00

Getting Androids and iPhones to Play Nice - Businessweek:

Developers use HTML 5 to build apps that work across devices

Pity the programmer. The path used to be so clear. After coming up with the next billion-dollar software idea, the only decision to be made was whether to build it for just Windows or Mac as well. Now the options are far more diverse. Mobile platforms like iOS, Android, and Windows Phone all vie for coders’ attention alongside desktop operating systems and Web hubs such as Facebook. Each one requires time and often a different skill set.

The problem is particularly acute in video games, where iPhone users expect to be able to interact with their friends even if, God forbid, they’re using a different device. Michael Carter, a 27-year-old software engineer, thinks he has a solution in HTML 5. Carter’s company, Game Closure, builds tools that let game developers write one version of their genius idea, then publish it anywhere. In Game Closure’s take on the card-game Hearts, for instance, friends in different cities can play against each other using Facebook, an iPhone, or an Android tablet. “It’s the future,” says Carter of HTML 5.

At its core, HTML 5 is a set of standards that lets Web browsers understand animations, videos, graphics, and other multimedia content without the need to download a plug-in like Adobe’s (ADBE) Flash, which is how most Web videos and graphics are displayed today. Many technologists—including the late Steve Jobs—have criticized Flash for being buggy and draining battery life. The goal of HTML 5, which is gradually making its way into all modern browsers, including ones on mobile devices, is to make sites look and feel just like apps downloaded directly to a phone or desktop. Until recently, that was more of a promise than a reality.

That’s changing in part because of the steamroller effect ofApple’s (AAPL) iPad and iPhone, which don’t run Flash content. Game Closure’s write-once, publish-anywhere tools for game makers attracted Zynga (ZNGA), which offered $100 million to buy the startup, according to people familiar with the matter who were not authorized to discuss the negotiations. Carter won’t go into specifics other than to acknowledge that “we definitely walked away from a pretty large payout. But we have a larger vision for game development.” He secured $12 million in a venture round led by Highland Capital to build his company instead and plans to make money by licensing his technology or signing revenue-sharing agreements with those who use it.

Zynga is hiring its own HTML 5 engineers to create new titles, as is Electronic Arts (ERTS).Amazon.com (AMZN) debuted an HTML 5 version of its mobile website last year, and in early February IBM (IBM) bought the development company Worklight to create HTML 5 business applications for phones and tablets. “We’re at a technological inflection point,” says Tom Conrad, the executive vice president of product at the music-streaming site Pandora (P), which rebuilt its main website in HTML 5 in 2011.

As HTML 5’s use has expanded, software engineers proficient in it are in short supply. “Just call a recruiter and ask for one—see how long it takes,” says Adam Miller, CEO of Cornerstone Software, which builds applications for HR managers. He says HTML programmers can make up to $250 an hour.

Some worry the rush to HTML 5 could lead to shoddier software. Since the very idea behind HTML 5 is universality, it may discourage developers from tailoring their code to the capabilities of specific devices. Not every phone has an accelerometer that can sense tilting, for instance. “HTML 5 is by far the greatest lowest common denominator ever invented,” says Phil Libin, CEO of Evernote, a note-taking application. “But it’s still the lowest common denominator.”

The bottom line: HTML 5 developers are in demand and can earn as much as $250 an hour, though some say tailoring apps to specific devices is preferable.

We’ll Handle Google And Apple, Mr. President; You Worry About SOPA, PCFIPA, ACTA, And Big Media

2012-02-23T15:29:00.001-08:00

We’ll Handle Google And Apple, Mr. President; You Worry About SOPA, PCFIPA, ACTA, And Big Media:

Mr. President, I’m glad your administration has taken the time to craft what looks like a fairly forward-thinking and potentially globally influential policy towards consumer privacy on the internet. No doubt it will have to be snipped here and built up there and the fast pace of the technology world may make some of its provisions quaint after a few years, but overall it seems strong, and fair to both companies and their consumers.

But if you’ll forgive me for saying so, Mr. President, I think you’re barking up the wrong tree. Google, Apple, Comcast, tracking cookies, deep packet inspection — this is something we can handle with minimal assistance. Tech is a young, fast-moving field, and tends to regulate itself, perhaps because the Internet is the collective medium of billions, and tyrants don’t live long here. And to be honest, laws passed by the U.S. are considered more rough guidelines, to be transgressed at will by individuals or multinationals.

Where we do need your help, sir, is where we, the young, free Internet, have little presence and receive no consideration. The threat of bills like SOPA, PIPA, PCFIPA, and their equivalents elsewhere is real, but they are conceived and considered in that sea of ignorance and corruption that is, I am sorry to say, your current place of residence. We need your help in Washington.

I doubt you’re unaware of this, actually. Your administration has been friendly to technology and has embraced where it could have restricted and regulated. And you did, in fact, state your opposition to SOPA — though it must be said that this opposition appeared after months of criticism from practically every independent tech group in the world; our own statement of opposition, itself quite late, appeared in November. How much of the abandonment of that bill was due to real acknowledgement of the unprecedented Internet-based activism shown on January 18th, and how much was due to your administration’s opposition, announced simultaneously and rendering it politically expedient to jump ship, we will never know. But what we do know is that we could have used your support long before then.

And the result of all that effort is that SOPA is substantially back on the table, perhaps worse than ever, tied to a fail-proof bill ostensibly about combating child pornography. I don’t need to tell you how reprehensible this tactic is, or what these desperate means say about the legitimacy of the measures to be enacted.

The power of the Internet, Mr. President, which is to say the people’s power, is that of exposing something to the light — making something known. Sometimes this process amplifies something trivial, and sometimes it changes the world. But all we can do is put it out there, and in the case of legislation like this, that’s not nearly enough.

Your power, on the other hand, is to sign or veto laws in order to advance the public good. It is also to be a voice representing that public. That means expressing to a Congress full of clueless old men and bursting with lobbyist money that the U.S. should be a bastion of liberty and transparency, not a test market for shoddy laws ghost-written by dinosauric industries. SOPA was nearly passed despite the vocal protests of millions upon millions and the expert testimony of the people who literally created the Internet, among others.

What you can do for us — and when I say us, Mr. President, I mean for the entire population of the free Internet, internationally, as the U.S. is a trendsetter in this way — is establish a standard for freedom on the Internet that is fundamental enough and rigorous enough to compel both private companies and public servants to acknowledge it. I realize you’re in no position to dictate policy, but it is very important for the White House to at least signal that it has the best interests of the citizens of the Internet in mind. We have no assurance right now that that is truly the case.

The requirement of companies to respect the privacy of their users becomes hollow and cynical when the same government establishing these “rights” is actively working to undermine them. The left hand giveth, and the right hand taketh away. This is not a healthy representative government in action.

You may be aware that it is an election year, Mr. President, and I humbly suggest that the safety and privacy of this country’s citizens on the Internet (and indeed that of billions worldwide who value it for a variety of reasons, from recreation to revolution) must be an issue on which you personally, and by extension the United States, take a principled stand. This may be difficult. But you have the mixed fortune of standing over one of the many fulcrums of history, and while this critical and global issue won’t be settled in the next year, or maybe even the next decade, we rely on you to at least take a few steps in the right direction.

Geolocation’s Potential Heats Up With Geoloqi’s Battery-Saving Tech

2012-02-23T14:57:00.001-08:00

Geolocation’s Potential Heats Up With Geoloqi’s Battery-Saving Tech:

Geoloqi, a name you may know because of the mobile app that once provided automatic Foursquare check-ins and geofenced reminders, is today launching its next-generation location platform as an SDK. Although previously available in API format for developers’ use, the new iOS and Android SDK makes it even easier for developers to drop in location services into their apps, whether those are consumer-facing apps, apps for government, carriers, or the enterprise.

The company was founded by Amber Case and Aaron Parecki in 2010 and (awesomely) bootstrapped with hackathon winnings until last June when it received $350,000 in angel backing. But even when one of the co-founders is known as a “cyborg anthropologist,” what makes Geoloqi really interesting is the way it handles location services. That is to say, it handles location intelligently.

One of the primary problems with location-tracking apps today is that they have a tendency to drain smartphones’ batteries by always running the GPS in the background, or constantly pinging cell towers. With the Geloqi SDK, however, Case explains that algorithms know when to turn the GPS on and off. For example, if an app is using geofences, it knows that the GPS doesn’t have to constantly be running unless you’re near those geofences, she says. (For the uninitiated, geofences are a new-ish, but still somewhat under-utilized technology that allows events to trigger as you’re passing by a given location. One example of a geofence could be a location-based reminder, like an alert that reminds you to buy milk when you arrive at the grocery store.)

After building a sample app (the consumer-facing Geoloqi), Case says that their phone just started ringing. Enterprise, government and even carriers were interested in the technology and were inquiring about a white label version. Although the company wasn’t ready for customers, they eventually let interested parties start using a beta version of Geoloqi early last year. One such customer is TATE, Inc., a company that helps U.S. government personnel overseas, including DoD staff, contractors, and those from other agencies. With Geloqi’s carrier agnostic tech, they’re able to keep their people safe when they’re outside the U.S. using other operator networks.

In addition to real-time tracking, Geoloqi’s new SDK also provides access to location-based push messages, geofences, location-based analytics (soon), hosted spatial intelligence, plus support for iOS, Android, Windows and embedded systems.

Although the potential for Geloqi’s revenue possibilites lie with its carrier, government and enterprise relationships, such a technology will also help heat up the consumer app space, too, especially when plans start at $19/month (and testing is free).

Geoloqi is not alone in hoping to heat up this location services market, however. Other companies, like Urban Airship for example, which acquired SimpleGeo in 2011, will also help bring location-based push messaging to mobile apps.

As a potential user of such apps, watching the technology advance is exciting. To date, most of us have been hesitant to use too many GPS-enabled apps, primarily because of the battery drain issues. But if the technology can be pushed forward in a way to reduce the impact on battery life, it could become common for apps to not just remind us and alert us to things, but do so smartly.

Imagine coupon and deals apps that could tell you if you’re passing by a place that has a special available, grocery shopping apps that send you your list as you walk in the store, friend-tracking apps whose reminders can be configured by proximity, news apps hyper-targeted to your neighborhood or block, and so on.

More details on Geoloqi’s SDK, its pricing and support options are available on the company’s developer site here.

Correction: The consumer-facing mobile application no longer does automatic Foursquare check-ins, but the iTunes App Store description claimed it did, up until this article’s posting this morning. The company just sent in an update to Apple which will correct the description in the App Store.

With New Facebook Integration, Prescreen Relaunches To Make Movie Discovery More Social

2012-02-23T14:56:00.000-08:00

With New Facebook Integration, Prescreen Relaunches To Make Movie Discovery More Social:

So there you are, an independent filmmaker at a top film festival. Your movie is received well, gets some good buzz, but it’s six months before you secure distribution. You’re ready to release, but remember all those people eager to watch the movie six months ago? They’ve gone on to something else. The point is that independent filmmakers have a tough time with marketing and promotion; they don’t have the resources or tools to expand their outreach. Only the big Hollywood studios have the resources to drive enough cross-platform advertising to stir up buzz over their upcoming blockbusters, six months in advance. And, it goes without saying that this isn’t just limited to independent filmmakers, it’s true for musicians, artists, and many more.

That’s why early ThePoint/Groupon employee Shawn Bercuson, Zoosk Co-founder John Smart, Dan Rummel, Lee Wilson, and Tyler Seymour launched Prescreen last September – to bring movie lovers an easy way to discover independent films they wouldn’t otherwise and, in turn, give filmmakers, producers, and more a shot at drumming up interest in (and bringing eyeballs to) their work.

Prescreen aims to provide independent filmmakers with an alternative to traditional advertising and marketing channels with an on-demand platform that borrows a page from Groupon, serving users with daily emails that feature a particular film that it thinks will strike their fancy. Users can watch trailers of a wide range of movies for free, discovering new, curated content, and then purchase the content they want to watch, streaming it on-demand for up to 60 days.

Today, Prescreen is getting a makeover in an attempt to boost its social credentials, relaunching with a new social movie discovery experience that features Facebook Open Graph integration. While Prescreen initially targeted independent films, Bercuson tells us that the team doesn’t want to limit Prescreen content just to movies; instead, they’re going after all long-form content, and will begin to add indie-ish stand-up comedy specials, concerts, larger budget movies, and more. Prescreen aims to continue supporting indie movies, focusing on premium content – a more targeted, socially crowdsourced version of Netflix.

In the new Prescreen, users sign up for free through Facebook Connect to watch free trailers and can bookmark new content with its “add to queue” button (something with which both Netflix and users of the awesome Watch It service will be familiar with) before going on to rent on-demand.

And what good would having an early Groupon employee be without offering users the chance to earn rewards and discounts by sharing movies with their friends? Prescreen continues to offer social sharing discounts, as well as daily deal-type offerings when new titles are introduced on the site. With the new Facebook integration, users can now have viewed trailers or queued movies pop up in their Facebook timeline or news feed, and, if their Facebook friends have signed up, users can also view what their friends are watching.

Again, it probably now goes without saying, but everyone’s on Facebook – even your cat – and social proof, or influence, has proven to be an effective way to discover new content, travel destinations, music, clothes, etc. that is relevant to you personally. The idea being, who knows you better than your friends? And whose recommendations do you trust more than a close friend, or loved one? A stranger?! Don’t be ridiculous! Not in the Facebook Era.

Thus, allowing users to see what their friends are watching helps them discover titles that are relevant to them, but it’s also a great, organic way for content producers to turn up the buzz on their work. Good old-fashioned word-of-mouth marketing, viral-social-graph-style.

As to monetization, beyond taking a cut of on-demand sales (the rest goes directly to the content owner), Prescreen also provides content producers with analytics and demographic info related to their content, allowing them to better target their marketing efforts. Those who offer their content exclusively to Prescreen get that stuff for free, and those who are already sharing their content on other sites pay a fee.

Prescreen’s model definitely capitalizes on a growing trend among artists, which is to bypass traditional deals with big media, (like going to HBO for a comedian), and offer their content on their own site for a price they choose. This obviously also means they don’t have to deal with profit-sharing. Prescreen could become a go-to resource for artists that want to avoid contracts, losing control of their content and so on.

The CEO also tells us that not only are they planning to build a dashboard for content producers (to view analytics, etc.), but they want to expand the role of content curation on the site by bringing in, say, a famous director, who gets to feature his or her favorite indie horror films for a week. This seems like a no-brainer, as it could be a big draw for viewers, and fun for the notables.

Obviously, the startup wants to take advantage of the multi-billion dollar industry that is entertainment marketing. Bercuson believes that by offering Facebook integration for viral sharing and by working with content producers to place ads on the site and giving them access to views, demographics, it will be able to boost conversion and get a leg-up on Hollywood, which is still stuck in those CPM models. At least that’s the hope.

By tracking views on trailers, and then comparing that to what viewers actually watch, the company will start to get a better sense of how the two correlate – how much/often intent (watching trailers) leads to making a purchase. That’s the key. They can then tweak discounts, flash deals, etc. accordingly, and marketers start to know how best to target, and when.

The startup has raised $1 million in seed financing to date, from the likes of Former Facebook VP Chamath Palihapitiya, Ed Cluss, Auren Hoffman of Rapleaf, Saad Khan of CMEA Capital, and Bercuson himself. They’re also in the process of attempting to build out their advisory board with industry veterans, and already have Blockbuster exec Tim Wesley and IM Global Founder Stewart Ford.

For more on Prescreen, check them out at home here. And let us know what you think in the comments.

Box bets on Android in business with new update, gives all users 50GB storage free

2012-02-23T14:22:00.001-08:00

Box bets on Android in business with new update, gives all users 50GB storage free:

Cloud storage powerhouse Box has updated its Android app with tons of new features. And to celebrate, the company is giving away 50GB of free storage to any Android user who logs in during the next 30 days.

There has been a lot of movement in the cloud-storage space in the past six months, so Box’s effort to bulk up in mobile aren’t surprising. Apple recently announced it would directly integrate its consumer cloud solution iCloud with its upcoming Mountain Lion Mac OS. Microsoft is also on its way to making its SkyDrive product available everywhere as well as integrating it with Windows 8. Google may also enter the fray with its own Drive cloud-storage service in the next few months. And of course, you’ve got big players like Dropbox, SugarSync, and Amazon Cloud Drive that continue to innovate, too.

Box’s new Android update brings the company full speed into the present with an overhauled user interface, new features, and compatibility with Ice Cream Sandwich, the latest version of the Android OS. The company actually worked with Google to help redesign the user interface with Ice Cream Sandwich in mind, which even users who have an older version of Android will benefit from. New features include the ability to comment on files, add teammates to individual folders, and batch uploads for uploading multiple files at once.

Those concerned about Android fragmentation need not worry too much, as Box supports most older versions of Android. “What’s great is that Box is not a super intensive application,” Box VP of Platform Matthew Self told VentureBeat. “The experience is fairly consistent across all Android devices.”

Box will also be adding support for four languages — French, Italian, German, and Spanish — to the Android app, which ties to Box’s growing international presence. Self told me that 40 percent of the company’s users are now outside of the U.S. and 20 percent of the company’s revenues are generated from international markets.

On top of giving away 50GB of free storage for life for those who login from Android devices, Box will also be giving away 20 Samsung Android tablets to a single company that can compellingly explain how it plans to use Box to improve its daily routines. Two runners-up for the contest will win a Samsung Galaxy Tab.

The new Box Android app is available today in the Android Market, and will soon be available in the Amazon Appstore, Barnes & Noble Nook Store, LG World, and the Verizon Store.

A few more screenshots from the new Box Android app can be viewed here:

And you can check out a Box-created infographic that describes just how big 50GB is as well:

Filed under: cloud

Facebook’s ad revenue will hit $5B in 2012, but growth rates have peaked

2012-02-23T14:19:00.001-08:00

Facebook’s ad revenue will hit $5B in 2012, but growth rates have peaked:

Facebook is set for a record-shattering initial public offering and, according to a new report, it will bring in more than $5 billion in advertising revenue this year. But Facebook’s financial future may not be as bright as the eye-popping figure would at first suggest.

2011 was a banner year for Facebook in terms of advertising revenue. The social network saw 68.2 percent growth and took home $3.1 billion in ad revenue for year. In 2012, market research firm eMarketer predicts that Facebook’s ad revenue will balloon to $5.06 billion, but the figure represents just 60 percent growth over 2011 and points to a downward spiral in growth rates.

Ad revenue growth will be nearly sliced in half by 2013 and inching closer to zero by 2014, eMarketer estimates. Facebook will make $6.72 billion from ad revenue in 2013 (32.8 percent growth over 2012) and $7.64 billion in 2014 (13.7 percent growth over 2013), the firm predicts.

The dramatic decline in growth rates means that Facebook will need to radically grow its payments business to please future shareholders and continue to post strong annual revenue gains.

In 2011, just $557 million of Facebook’s revenue came from payments, and eMarketer pegged the company’s ad business as generating 85 percent of total revenue. The payments figure is, however, up fivefold over the previous year and suggests that the alternative money-maker could eventually grow to be a big and important business for Facebook.

And while Facebook’s ad revenue growth seems to have peaked, one other thing to consider is that the company is taking an even larger chunk of the overall online ad revenue market with each passing year. Facebook will account for 6.5 percent of online ad revenue in the U.S. in 2012, according to eMarketer, and will increase its share to 7.1 percent by 2013.

Filed under: media, social, VentureBeat

Veteran Googler Dennis Woodside To Replace Sanjay Jha As Motorola Mobility CEO

2012-02-23T14:10:00.000-08:00

Veteran Googler Dennis Woodside To Replace Sanjay Jha As Motorola Mobility CEO:
With Google’s purchase of Motorola nearing completion, some anonymous sources close to the situation have revealed that a management shakeup is in the works too. According to a new report from Bloomberg, Motorola CEO Sanjay Jha will be replaced by veteran Googler Dennis Woodside when the deal comes to a close.

Woodside is no stranger to the Google-Motorola situation — in addition to serving as an SVP and President of Google Americas, Woodside was also chosen to lead Motorola Mobility’s integration into Google last September. Though Woodside’s selection for the spot isn’t a huge surprise considering his role in bringing the two companies together, earlier rumors indicated that Google Chief Business Officer Nikesh Arora would eventually be the one to take Motorola Mobility’s helm.

No word yet on when the shakeup will officially occur, but it’s quite the move for Motorola Mobility. Since Jha became CEO of Motorola’s Mobile Devices division in mid-2008, the company went from producing occasionally-handsome featurephones to becoming a major player in the smartphone space thanks to their timely adoption of the Android platform.

While Mr. Jha can probably see the light at the end of the tunnel, he still has some time left to enjoy his position. Though both the U.S. Department of Justice and the European Commission warily signed off on the transaction, Google still needs approval from China, Taiwan, and Israel before they the deal can be finalized.