Demographics

Between the 5th and 8th of July 2010 480 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 54.6% of the sample were male, 28.1% in their twenties, 34.8% in their thirties, and 37.1% in their forties.

In Q3, the story was that a pet funeral business in Hanno city in Saitama prefecture, rather that giving Fido a proper send-off, they just fly-tipped him and hundreds of his buddies down a back road. In order to counteract this problem in the future, from 2012 the government will require pet funeral business to be registered.

Note that since Japan is nominally Buddhist especially in matters of death, cremation is also the prefered method for disposing of pets. If I had a dead pet, I’d just get the council round to take him away, but I’m sure my wife would have other ideas.

Research results

Q1: Have you ever had a pet that died? (Sample size=480)

	All	Male N=262	Female N=218
Yes (to SQ)	56.3%	51.9%	61.5%
No	43.8%	48.1%	38.5%

Q1SQ: Have you had a dead pet cremated by a pet funeral business? (Sample size=270)

	All	Male N=136	Female N=134
Yes	25.2%	23.5%	26.9%
No	74.8%	76.5%	73.1%

Putting the two together we get:

Q1+Q1SQ: Have you had a dead pet cremated by a pet funeral business? (Sample size=480)

	All	Male N=262	Female N=218
Yes	14.2%	12.2%	16.5%
No	42.1%	39.7%	45.0%
Never had a dead pet	43.8%	48.1%	38.5%

Q2: Do you currently have a pet? (Sample size=480)

	All	Male N=262	Female N=218
Yes	29.0%	24.8%	33.9%
No	71.0%	75.2%	66.1%

Q3: Did you hear about the illegal dumping of dead animals by a pet funeral business? (Sample size=480)

	All	Male N=262	Female N=218
Yes	63.5%	58.8%	69.3%
No	36.5%	41.2%	30.7%

About 13 percentage points more of current pet owners knew about the story compared to non pet owners.

Q4: Given the illegal dumping and the reform in the law, if in the future your pet were to die, would you want to ask a pet funeral business for a cremation? (Sample size=480)

	All	Male N=262	Female N=218
Definitely	13.3%	11.5%	15.6%
Probably	33.1%	34.0%	32.1%
Probably not	28.3%	26.3%	30.7%
Not at all	25.2%	28.2%	21.6%

Over 85% of the people who have previously had their pets cremated would want to use the service again, versus just 32% of those who hadn’t. When asked why they would ask for a cremation, popular answers were that there was nowhere to bury their pet, they couldn’t do the cremation themselves, and they just didn’t know what to do themselves. For pet owners, however, a popular answer was that the pet was one of the family so they want to give it a proper send-off. For those who didn’t want a cremation, reasons were that they’d just bury the pet themselves, it cost money for the service, and they couldn’t trust the companies.

Demographics

Between the 25th and 27th of June 2010 560 members of the Yahoo! monitor group living in Tokyo or the three surrounding prefectures with only one dog completed a private internet-based questionnaire. There were 100 of both men and women who were married with children, 68 men and 100 women married with no children, and 92 men and 100 women unmarried and living alone. The ages of each sub-group ranged from 20 to 59 years old. There was also another 100 of both men and women unmarried but living at home, but their answers were not reported.

I’m a cat person myself with a mild dog phobia, so I cannot but be amazed at the stupidity of the owners. On the other hand if it were felines, I would fully accept the results as a balanced representation of the respect humans have for their cat masters!

Photo from Chi (in Japan) on flickr.

Research results

Q1: About how much per month do you spend on your pet? Average out irregular events like grooming, trimming, pet hotel, etc. (Sample size=560, multiple answer)

	Married with children N=200	Married, no children N=168	Unmarried, living alone N=192
Total	15,016 yen	16,303 yen	16,060 yen
Pet food, snacks, drinks, etc	4,892 yen	4,602 yen	5,002 yen
Bed, mat, toilet, etc	1,921 yen	1,624 yen	1,951 yen
Clothes, collar, lead, toys, etc	1,134 yen	1,063 yen	1,289 yen
Education, training, obedience, etc	408 yen	145 yen	296 yen
Insurance, vet fees, nursing care	3,768 yen	4,707 yen	4,439 yen
Grooming, trimming, etc	1,545 yen	1,990 yen	1,517 yen
Pet hotel	580 yen	746 yen	654 yen
Travel	768 yen	1,425 yen	912 yen

Q2: About how long per week do you spend on the following? (Sample size=560, multiple answer)

	Married with children N=200	Married, no children N=168	Unmarried, living alone N=192
Total	9.5 hours	10.7 hours	10.8 hours
Walkies	4.6 hours	5.0 hours	4.3 hours
Playing, training, obedience at home	3.4 hours	4.3 hours	4.6 hours
Brushing, other care	1.5 hours	1.4 hours	1.9 hours

Q3: About how long per week would you want to spend on the following? (Sample size=560, multiple answer)

	Married with children N=200	Married, no children N=168	Unmarried, living alone N=192
Total	13.3 hours	13.8 hours	15.6 hours
Walkies	6.0 hours	6.0 hours	6.0 hours
Playing, training, obedience at home	4.9 hours	5.7 hours	7.0 hours
Brushing, other care	2.3 hours	2.2 hours	2.6 hours

Q4: Which of the following statements do you agree with? (Sample size=560, multiple answer)

	Married with children N=200	Married, no children N=168	Unmarried, living alone N=192
I choose a home with facilities for dogs	56.0%	54.8%	69.8%
I live in an area with parks, dog runs close at hand	53.5%	59.5%	66.7%
I try to get home early for my dog	63.5%	75.0%	77.1%
Regardless of how unwell I might feel I always take the dog for walkies	50.5%	51.2%	56.3%
Spending time with my dog is more important that going to the pub, other socialising	42.5%	64.9%	66.7%
I’m most happy when playing with my dog	63.5%	77.4%	75.0%
I feel like a doting parent and spoil my dog	51.0%	68.5%	65.1%
I never fail to celebrate my dog’s birthday	41.5%	62.5%	60.4%
I sleep with my dog	38.0%	49.4%	54.2%
I bath with my dog	24.0%	19.0%	37.5%
I buy lots of toys for my dog	30.0%	36.9%	44.8%
I keep up with the trends in dog clothes, accessories	25.5%	20.8%	31.8%
I choose a dog lover as a boyfriend, husband	58.5%	70.8%	77.1%
I’ve got lots of friends I met through my dog	42.0%	50.0%	49.5%
I regularly buy dog magazines	25.0%	22.6%	32.8%
I have or participate in a doggie blog, SNS community, web site, etc	22.0%	29.8%	37.5%
I take lots of photos, videos of my dog	50.5%	53.0%	62.5%
I organise my dog photos, videos into albums	48.0%	51.8%	54.7%
My mobile phone wallpaper is my dog’s photo	43.5%	58.3%	51.6%
I’ve got photos of my dog on display everywhere	32.0%	44.1%	45.3%
I use my dog’s photo in New Year postcards	32.0%	44.0%	35.9%
I submit my dog photos, videos to magazines, television programs, etc	19.5%	18.5%	28.6%
My dog is registered with an animal model agency	14.0%	11.9%	19.3%
If my dog gets sick, injured my top priority is to get him to the vets	81.5%	92.3%	87.0%
I take my dog for regular health checks	68.0%	80.4%	75.5%
I put the air conditioning on when I leave my dog at home	48.5%	63.7%	62.5%
I have pet insurance	30.0%	26.2%	37.0%
I give my dog supplements	26.5%	34.5%	38.5%
When I leave my dog at home I watch him via a web camera	15.5%	10.7%	22.4%
If I have to put my dog into boarding kennels, I spare little expense to choose the best	56.5%	67.9%	70.3%
When going on trips I choose hotels that welcome dogs	44.0%	54.2%	50.5%
When going shopping I choose shops that welcome dogs	27.0%	33.9%	41.1%
When going to cafe, restaurant I choose places that welcome dogs	26.5%	34.5%	47.4%

Demographics

Between the 12th and 16th of July 2010 1,051 members of the goo Research monitor group completed a private internet-based questionnaire. 52.3% of the sample were male, 16.6% in their teens, 18.6% in their twenties, 21.4% in their thirties, 16.0% in their forties, 15.5% in their fifties, and 12.0% aged sixty or older.

There’s no notice board in my station in an obvious place, although I think I remember seeing one when I had to go to the station office, but it is probably used for internal communication only. Here’s a sample board, with the message saying “A perv was here”, taken by Tomozo on flickr.

Research results

Q1: Is there a notice board set up in the nearest station to you (JR, private railways or underground)? (Sample size=1,051)

Yes	17.6%
No	31.2%
Don’t know	51.2%

Q2: Should station notice boards be kept as is? (Sample size=1,051)

Want them to remain	47.9%
Don’t mind if they disappear	29.1%
Don’t know	23.0%

Q3: Should station notice boards be made into touch panel displays so you can enter your own messages? (Sample size=1,051)

Yes	29.8%
No	46.9%
Don’t know	23.3%

Demographics

Over the 12th and 13th of July 2010 1,087 mobile phone using members of the goo Research monitor group completed a private mobile internet-based questionnaire. 55.9% of the sample were female, 2.3% in their teens, 22.8% in their twenties, 39.7% in their thirties, 26.1% in their forties, and 9.0% aged fifty or older.

The only email newsletter I get on my mobile phone is from Mr Donut, as it sometimes offers coupons for discounts on doughnuts and coffee. Just about all my PC newsletters fall into the Other category, being related to various blogging sites and services.

Research results

Q1: Are you subscribed to any email newsletters? (Sample size=1,087)

Yes (to SQ1)	85.1%
No	14.9%

Q1SQ1: Are you subscribed to more email newsletters on your mobile phone or computer? (Sample size=925)

Mobile phone only (to SQ2)	3.1%
Mostly mobile phone (to SQ2)	10.9%
Both about the same (to SQ2)	13.3%
Mostly computer (to SQ2)	64.6%
Computer only (to SQ2)	8.0%

Q1SQ2: What kinds of email newsletters are you subscribed to on your mobile phone? (Sample size=851, multiple answer)

	Votes	Percentage
Internet shop information	582	68.4%
Bricks and mortar store information	498	58.5%
Hobbies, etc	425	49.9%
News	339	39.8%
Organisations	108	12.7%
Other	179	21.0%

Demographics

Between the 21st and 23rd of June 2010 1,137 members of the goo Research online monitor group completed a private internet-based questionnaire. 65.1% of the sample were female, 8.0% in their teens, 20.4% in their twenties, 31.2% in their thirties, 23.9% in their forties, 9.2% in their fifties, and 7.2 aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample. In addition, this question was for females only.

I don’t do any of these fashion FAILs, but my pet FAIL are Crocs regardless of the season, and Jesus sandals annoy me for some reason. I’m not really sure about number 12, lots of silver – is silver supposed to be trendy in this weather?

Ranking result

Q: What fashions should men avoid during the summer? (Sample size=740, female)

Rank		Score
1	Tucked-in polo shirts	100
2=	Sandals and socks	97.8
2=	Winter boots	97.8
4	T-shirts with worn-out necks	84.5
5	T-shirts stretched over the gut	78.3
6	Thin running shirts that show the skin beneath	67.1
7	Beach sandals in official settings	63.0
8	Shirt colours that highlight sweat	61.6
9	Tight shirts on muscular bodies	54.8
10	Too-loud Hawaiian shirts	53.6
11	Ill-suited hats	51.4
12	Lots of silver accessories	51.2
13	Sunglasses on top of the head	45.7
14	Jinbei (Japanese pyjamas) in the street	43.7
15	Shirts tight-fitting over the back	40.6
16	All-black outfits	37.7
17	Too-big baggy shorts	34.3
18	Shirts wrapped around the waist	34.1
19	Towel wrapped around the head	33.1
20	Sunglasses that used to be trendy a few years ago	31.9

Demographics

Between the 2nd and 4th of June 2010 1,561 members of the goo Research monitor group completed a private internet-based questionnaire. 52.5% of the sample were male, 16.1% in their teens, 18.1% in their twenties, 21.4% in their thirties, 16.1% in their forties, 15.8% in their fifties, and 12.4% aged sixty or older.

I’m surprised at the number who surf while watching television! I very rarely do so, perhaps because I can’t handle Japanese television as a background task because I need to use too much brain to follow the Japanese, especially as I often need to read the ever-present subtitles to help my understanding. Furthermore, even though television is a passive task, being married I think it is ignoring my spouse to some degree, and anyway it’s difficult to type with one arm round her shoulder…

Research results

Q1: How often per week do you use the following types of media? (Sample size=1,561)

Television

Every day	87.5%
Six days a week	1.7%
Five days a week	2.1%
Four days a week	1.2%
Three days a week	1.7%
Two days a week	1.7%
One day a week	1.1%
Less than that	1.4%
Not at all	1.7%

Newspapers

Every day	52.7%
Six days a week	2.0%
Five days a week	3.4%
Four days a week	1.5%
Three days a week	3.2%
Two days a week	2.5%
One day a week	3.8%
Less than that	9.5%
Not at all	21.5%

Radio

Every day	14.2%
Six days a week	1.6%
Five days a week	6.0%
Four days a week	2.4%
Three days a week	3.8%
Two days a week	4.6%
One day a week	6.2%
Less than that	19.5%
Not at all	41.7%

Magazines

Every day	2.9%
Six days a week	0.5%
Five days a week	1.5%
Four days a week	1.9%
Three days a week	6.1%
Two days a week	7.8%
One day a week	15.4%
Less than that	38.6%
Not at all	25.2%

Internet from computer

Every day	87.8%
Six days a week	3.7%
Five days a week	3.5%
Four days a week	1.5%
Three days a week	1.8%
Two days a week	0.6%
One day a week	0.8%
Less than that	0.4%
Not at all	0.0%

Internet from mobile phone

Every day	27.3%
Six days a week	1.8%
Five days a week	2.9%
Four days a week	1.6%
Three days a week	4.0%
Two days a week	3.0%
One day a week	5.3%
Less than that	16.8%
Not at all	37.3%

Internet from smartphone

Every day	3.3%
Six days a week	0.3%
Five days a week	0.4%
Four days a week	0.4%
Three days a week	0.5%
Two days a week	0.8%
One day a week	0.5%
Less than that	0.6%
Not at all	93.1%

By sex, daily PC internet usage was higher than daily television watching for men, but the opposite for women. Interestingly, for both men and women daily use of either media increased with age.

Q2: How long per day do you use the following types of media? (Sample size=1,561)

Television

Less than 10 minutes	1.9%
Less than 20 minutes	1.1%
Less than 30 minutes	4.9%
Less than an hour	12.9%
Less than two hours	26.0%
Less than three hours	18.7%
Less than four hours	13.1%
Less than five hours	11.3%
Less than eight hours	5.1%
Less than ten hours	1.5%
Over 10 hours	1.7%
Don’t use at all	1.7%

Newspapers

Less than 10 minutes	23.4%
Less than 20 minutes	14.0%
Less than 30 minutes	21.1%
Less than an hour	16.8%
Less than two hours	2.8%
Less than three hours	0.3%
Less than four hours	0.1%
Less than five hours	0.0%
Less than eight hours	0.0%
Less than ten hours	0.0%
Over 10 hours	0.0%
Don’t use at all	21.5%

Radio

Less than 10 minutes	19.9%
Less than 20 minutes	4.0%
Less than 30 minutes	10.1%
Less than an hour	11.5%
Less than two hours	6.1%
Less than three hours	2.6%
Less than four hours	1.0%
Less than five hours	1.5%
Less than eight hours	1.1%
Less than ten hours	0.5%
Over 10 hours	0.2%
Don’t use at all	41.7%

Magazines

Less than 10 minutes	32.3%
Less than 20 minutes	9.1%
Less than 30 minutes	15.6%
Less than an hour	13.8%
Less than two hours	2.8%
Less than three hours	0.2%
Less than four hours	0.2%
Less than five hours	0.0%
Less than eight hours	0.0%
Less than ten hours	0.0%
Over 10 hours	0.0%
Don’t use at all	25.2%

Internet from computer

Less than 10 minutes	1.1%
Less than 20 minutes	1.5%
Less than 30 minutes	4.2%
Less than an hour	15.2%
Less than two hours	27.5%
Less than three hours	19.7%
Less than four hours	10.8%
Less than five hours	9.2%
Less than eight hours	5.3%
Less than ten hours	1.9%
Over 10 hours	3.5%
Don’t use at all	0.0%

Internet from mobile phone

Less than 10 minutes	28.4%
Less than 20 minutes	5.9%
Less than 30 minutes	9.2%
Less than an hour	8.3%
Less than two hours	5.4%
Less than three hours	2.8%
Less than four hours	1.1%
Less than five hours	1.0%
Less than eight hours	0.3%
Less than ten hours	0.0%
Over 10 hours	0.3%
Don’t use at all	37.3%

Internet from smartphone

Less than 10 minutes	1.7%
Less than 20 minutes	0.8%
Less than 30 minutes	1.2%
Less than an hour	1.5%
Less than two hours	0.6%
Less than three hours	0.6%
Less than four hours	0.3%
Less than five hours	0.1%
Less than eight hours	0.2%
Less than ten hours	0.0%
Over 10 hours	0.1%
Don’t use at all	93.1%

By age and sex, the biggest PC internet addicts were women in their twenties, with 25.9% being online for over four hours per day, followed by men in their forties with 23.1%, then women in their fifties with 22.5%. The least addicted were women in their teens, with only 13.6% managing four or more hours per day. The figures were reversed for mobile phone internet, with 51.6% online for over a hour per day, followed by 29.0% of women in their twenties, then 26.2% of teenage boys. Under 2% of men in their forties and fities, and none in their sixties, managed an hour online.

Q3: Do you tend to surf the internet or check email on your computer while watching television? (Sample size=1,535)

Yes, always	36.5%
Yes, often	27.6%
Can’t say	5.0%
Not really	7.9%
Not at all	23.1%

70.7% of men in their twenties and 69.3% of men in their thirties tended to be on the internet as they watched television.

Q4: Do you tend to surf the internet or check email on your mobile phone while watching television? (Sample size=966)

Yes, always	23.3%
Yes, often	23.5%
Can’t say	9.4%
Not really	13.4%
Not at all	30.4%

Women in their teens and twenties were most likely to multi-task with their mobile, with 75.2% and 63.7% respectively tending to do both at the same time, and for each age group women were up to 50% more likely to use their mobiles in front of the television.

Q5: What do you do on the internet? (Sample size by internet access method)

	PC N=1,561	Mobile phone N=979	Smartphone N=107
Search for, obtain information	96.9%	62.1%	67.3%
Enter promotions, answer questionnaires	81.4%	19.45	15.0%
Purchase goods, services	79.8%	16.8%	18.7%
Keep in touch, exchange information	61.4%	57.2%	44.9%
Fill up free time	59.3%	60.6%	65.4%
Create information	32.4%	18.3%	22.4%
Participate in communities	27.9%	21.5%	24.3%
Use electronic government, local government services	16.9%	2.0%	5.6%
Sell goods, servicces	14.4%	3.4%	6.5%
Other	1.7%	1.6%	2.8%

Q6: Do you use the following social media through computer-based internet? (Sample size=1,561, multiple answer)

Video sharing service	56.8%
Personal blogs	41.6%
Community site	27.7%
Mini blog (Twitter, etc)	14.7%

Demographics

Between the 29th of June and the 2nd of July 2010 474 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 54.6% of the sample were male, 27.4% in their twenties, 34.2% in their thirties, and 38.4% in their forties.

I feel that the CLUB BBQ demographic tends to be more technical than the average user, and that is perhaps reflected in the choice of search engine in Q1SQ3 where Google beats Yahoo! by a factor of three to one, despite other surveys with a wider demographic spread indicating that Yahoo! is a few points ahead of Google.

I use Opera and use its built-in toolbar to search Google. I’ve heard from a few people that Bing is actually worthwhile trying out, but when I’ve tried it out it very cleary biases my search towards Japan-located and Japanese-language results and I don’t know how to tell it to take a more global view.

Research results

Q1: Have you ever used an internet search engine from a computer? (Sample size=474)

	All	Male N=259	Female N=215
Yes (to SQs)	93.5%	92.3%	94.9%
No	6.5%	7.7%	5.1%

Q1SQ1: On days when you use your computer, about how many times per day do you search the internet? (Sample size=443)

	All	Male N=239	Female N=204
Once or twice	16.5%	10.0%	24.0%
Three or four times	22.6%	22.2%	23.0%
Five to nine times	21.2%	18.4%	24.5%
Ten to fourteen times	17.6%	20.5%	14.2%
Fifteen to nineteen times	1.4%	1.7%	1.0%
Twenty or more times	20.8%	27.2%	13.2%

Q1SQ2: Which web browser do you currently use the most on your computer? (Sample size=443)

	All	Male N=239	Female N=204
Internet Explorer	45.8%	40.2%	52.5%
Firefox	32.5%	34.7%	29.9%
Google Chrome	5.9%	7.9%	3.4%
Safari	5.9%	5.0%	6.9%
Other	9.9%	12.1%	7.4%

For those in their twenties, Firefox won with 45% versus 32% for IE, but for those in their thirties and forties Internet Explorer managed to reach a majority of users (51%) versus 29% and 27% for Firefox. Safari was almost twice as popular with those in their forties, perhaps reflecting an older demographic for Mac owners.

Q1SQ3A: Which search engine do you currently use the most on your computer? (Sample size=443)

	All	Male N=239	Female N=204
Google	75.8%	84.9%	65.2%
Yahoo!	21.7%	13.0%	31.9%
Bing	0.2%	0.0%	0.5%
Other	2.3%	2.1%	2.5%

Q1SQ3B: Which search engine do you currently use the most on your computer? (Sample size=443)

	All	IE users N=203	Firefox users N=144	Other users N=96
Google	75.8%	60.1%	88.2%	90.6%
Yahoo!	21.7%	35.5%	11.1%	8.3%
Bing	0.2%	0.5%	0.0%	0.0%
Other	2.3%	3.9%	0.7%	1.0%

Q1SQ4: Most of the current search engines display links that allow you to search with your keywords only for images or only in blogs, etc. Do you use these specialised search features? (Sample size=443)

	All	Male N=239	Female N=204
Yes, frequently	21.7%	22.6%	20.6%
Yes, sometimes	47.6%	49.4%	45.6%
Just once or twice	17.2%	17.6%	16.7%
No, never	13.5%	10.5%	17.2%

Q1SQ5A: How do you currently most often carry out searches? (Sample size=443)

	All	Male N=239	Female N=204
Using search toolbar	49.4%	48.1%	51.0%
From search engine home page	42.9%	43.5%	42.2%
Using address bar	5.0%	5.4%	4.4%
Using portal site, news site, etc search feature	1.1%	1.7%	0.5%
Other	1.6%	1.3%	2.0%

Q1SQ5B: How do you currently most often carry out searches? (Sample size=443)

	All	IE users N=203	Firefox users N=144	Other users N=96
Using search toolbar	49.4%	39.9%	61.1%	52.1%
From search engine home page	42.9%	55.2%	32.6%	32.3%
Using address bar	5.0%	2.5%	4.2%	11.5%
Using portal site, news site, etc search feature	1.1%	0.5%	1.4%	2.1%
Other	1.6%	2.0%	0.7%	2.1%

The using address bar option in the “Other browser” category was mostly Chrome users – it was in fact the most popular search method for users of Google’s broswer.

Demographics

Between the 7th and 12th of July 2010 1,095 members of the goo Research monitor group completed a private internet-based questionnaire. 52.6% of the sample were male, 16.3% in their teens, 17.9% in their twenties, 21.4% in their thirties 16.4% in their forties, 15.5% in their fifties, and 12.4% aged sixty or older.

Although I’ve been to two 3D movies, I’ve not actually watched 3D television. I was in a store with a pair of 3D glasses set up, but they had some really rather uninteresting scenery sample playing, so I didn’t bother having a peek through the specs. I’ve no desire to buy despite manufacturers strongly pushing the new technology.

Research results

Q1: Do you know about 3D television? (Sample size=1,095)

Yes (to SQ)	95.7%
No	4.3%

Q1SQ: Have you ever watched a 3D television demonstration, etc? (Sample size=1,048)

Have watched	31.1%
Haven’t watched	68.6%
Don’t know	0.3%

Q2: Ignoring whether you’ll buy or not, would you want a 3D television? (Sample size=1,095)

Definitely want	5.9%
Want	23.6%
Don’t want	41.4%
Can’t say	29.1%

Demographics

Between the 23rd and 28th of June 2010 462 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 56.3% of the sample were male, 32.9% in their twenties, 33.5% in their thirties, and 33.5% in their forties.

I recharge my phone about once every three days, but I blame that more on a two year old battery than on my occasional email habit.

It would have been nice to also see a breakdown of recharging habits against smartphones and feature phones.

Research results

Q1: Do you currently have a mobile phone? (Sample size=462)

	All	Male N=260	Female N=202
Yes (to SQs)	92.2%	89.6%	95.5%
No	7.8%	10.4%	4.5%

Q1SQ1: What mobile phone feature do you most often use? (Sample size=426)

	All	Male N=233	Female N=193
Email	50.9%	44.6%	58.5%
Internet	27.0%	27.0%	26.9%
Voice calls	15.3%	20.2%	9.3%
Games	1.9%	1.7%	2.1%
Taking photographs	1.2%	0.9%	1.6%
One seg television	0.9%	1.7%	0.0%
Music player	0.5%	0.9%	0.0%
Other	3.0%	1.6%	2.9%

Q1SQ2: When do you recharge your mobile phone? (Sample size=426)

	All	Male N=233	Female N=193
While there is still some charge left	71.1%	71.7%	70.5%
After the battery goes flat	13.6%	12.4%	15.0%
Both about the same	15.3%	15.9%	14.5%

Q1SQ3: About how often do you recharge your mobile phone? (Sample size=426)

	All	Male N=233	Female N=193
Every day	45.3%	51.5%	37.8%
Once every two or three days	32.9%	27.5%	39.4%
Once a week	18.3%	18.9%	17.6%
Once every two weeks	2.6%	1.3%	4.1%
Once every three weeks	0.5%	0.4%	0.5%
Once a month	0.2%	0.0%	0.5%
Less than once a month	0.2%	0.4%	0.0%

Almost three-quarters of the mainly internet-users recharged daily, whereas under a third of the emailers did. Furthermore, over a third of voice callers managed to go a week between recharges.

Q1SQ4: Do you carry a mobile phone recharger with you? (Sample size=426)

	All	Male N=233	Female N=193
Yes, usually	13.8%	16.3%	10.9%
Yes, occasionally	22.3%	24.5%	19.7%
No, never	63.8%	59.2%	69.4%

Q1SQ5: Do you feel uneasy if your mobile phone battery goes flat? (Sample size=426)

	All	Male N=233	Female N=193
Yes, very much so	20.4%	18.5%	22.8%
Yes, a little	52.3%	49.4%	56.0%
No, not at all	27.2%	32.2%	21.2%

Demographics

Over the 29th and 30th of June 2010 1,065 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.7% of the sample were male, 16.1% in their teens, 18.5% in their twenties, 20.9% in their thirties, 16.2% in their forties, 16.2% in their fifties, and 12.1% aged sixty or older.

Sort-of connected with this topic, on the news tonight I saw an item on the use of the iPad by seniors. There were things like a training school for older people, with almost everyone over 70 years old and the oldest 95, who said he was keen to learn how to use it. There also seems to be a mini boom in the Japanese software industry for making OAP-targeted iPad applications.

Research results

Q1: Do you know about “software keyboards” that appear on screen and can be interacted with by mouse, pen, or finger? (Sample size=1,065)

Yes (to SQ1)	65.3%
No	34.7%

Q1SQ1: Have you ever used a software keyboard? (Sample size=695)

Yes	44.5%
No (to SQ2)	55.5%

Q1SQ2: Would you like to use a software keyboard? (Sample size=386)

Want to use	58.0%
Don’t want to use	17.4%
Don’t know	24.6%

Putting everything into a single question, we get:

Q1+SQ1+SQ2: Would you like to use a software keyboard? (Sample size=1,065)

Want to use	21.0%
Don’t want to use	6.3%
Don’t know	8.9%
Already used one	29.0%
Don’t know the term	34.7%