The social landscape is going to change this week, here is a handy guide to navigating successfully for your brand.

So what is actually happening?

Status: TikTok will go away on 1/19 . Read the latest here ➜

It’s technically still possible this week, but someone buying TikTok looks unlikely (but wait, did Elon enter the chat?) Learn more about this potential sale here ➜

So what is going to happen on 1/19?

Your phone will still have the app, but it will likely be removed from the US App store, therefore it will slowly stop working as you will no longer be able to update the app (For reference, TikTok updates the app a few times a month, so it will most likely render itself unusable sooner than later). Learn more here ➜

In fact — you should delete the app entirely. Since TikTok can no longer be updated, this introduces a new security threat. Keep it safe, and delete the app – it’s not like you can enjoy it anyways!

Prepare for the ban with these tips:

No matter the outcome, let your audience know where to find you

We suggest using this week to post on TikTok alerting your fans where to find you (like Instagram). A quick post can suffice, or a dedicated video with a personal sentiment could create a bigger migration over to Instagram.

People are not guaranteed to follow you on Instagram, but users are savvy and we are all in the same boat – put in your best effort to let people know where they can find you!

Make sure your Instagram is linked in your bio + on your Linktree for easy access.

Respond to recent comments from fans telling them that they can expect the same content on your Instagram and to follow you there. This personal touch is nice and can garner more crossover of followers.

You’re going to want to download this

Download your audience data from TikTok. You can do this in your analytics view. So you can keep it for reference!

Download your content and back it up.

You can do this through a few different apps, but we recommend Repurpose.io. Set up workflows to download your content to your Google Drive and repurpose + post your TikTok videos to a new account like YouTube shorts. For a small fee, it’s a lifesaver.

“But I still have content to post!” It’s okay! We recommend:

If you have a campaign running, influencer partnerships, or content in drafts you want to use – post them! Also, stick to any contractual obligations you have for posting this week. Just be aware that engagement might be down due to people leaving the app ahead of 1/19.

This is a great time to begin cross-posting your TikTok content on other platforms and to start making the switch.

We don’t suggest starting new campaigns, series, partnerships or VIP (very important posts) on TikTok this week. It’s time to let go

Some great things can come from this

It’s time to get to know your audience. Again

Take this time to throw a lot of different things at the wall and see what sticks and attracts new followers. This can be in the form of a new platform for your brand (like YouTube shorts), or trying new messaging and styles on Instagram. During times of uncertainty, anything goes!

This could look like: posting a mixture of TikTok humor, carousels and different messaging on Instagram and mixing up your content calendar for a bit to test and learn. Make it fun!

Trial Reels on Instagram is a great way to test and learn:

Trial Reels is a new update that is a way for you to post videos to people who DON’T follow you (yet!).

This is a great way to test messaging and content without filing your public-facing feed with duplicative content or information that your current followers already know.

Our suggestion: Take your tried and true top posts / messaging, and repost as a trial. You can slightly adjust messaging, sound, or clips, and see which are resonating with new people. Throw on a trending song and see how far it can reach with this fresh approach!

Smarter, not harder: It’s okay to repurpose TikTok content!

BUT, let’s do it in the best way possible. It is best practice (on any platform) to use the native features like text and music. While you can reuse a video you already have, we suggest editing it in Instagram and adding text, closed captions, music, ect. To appease the algorithm.

This is also a great time to get to know the Instagram explore page again.

The platform has changed, but behaviors have not:

Discovering new brands and shopping on social is a habit social users have burned into their brains. This isn’t going to change anytime soon. In fact, there is just more room for people to buy your products on Instagram now that TikTok shop is going away. Make sure you have iG shopping set up if not already! See how here ➜
Maybe this is a good time to look at your packaging so that it is as eye-catching as possible, rework your social strategy for growth, or make sure your website is easy to shop. We can help ➜

People still want to be entertained! Make them laugh, provide value, try new things, be educational…there is no limit to how you can entertain your audience and make the most of the platforms we have access to.

Keep an eye out for NEW

Instagram has some fun updates coming up (like tabs in the feed instead of highlight bubbles), YouTube shorts will most likely rise due to the similar explore page as TikTok, and more apps will be coming out. This is an exciting time! Just keep your apps updated to make the most of them.

Keep an eye on:

• Lemon8 – A similar app to TikTok that utilizes video, but it is owned by ByteDance, the same owner as TikTok so issues may arise here as well in the future.

• Bluesky – An online community forward app that lets you control what content you’re getting served, while keeping your socials streamlined.

• Neptune – This app is allegedly similar to TikTok, but with lots of capability to rewire your explore page, promote community and enjoy art without the ads. The catch? It’s not out yet, but people are trying to propel it to launch sooner.

• If you haven’t already, start uploading on YouTube shorts from your already posted TikTok content – you can do this via Repurpose.io while you sleep

How we can help!

As we begin a new year, and a new social landscape, P+W is here to help with all things strategy and content.

Maybe you want to try a new look? Maybe your Instagram needs a new tone of voice and road map? Maybe your product needs some new flashy packaging to catch eyes on social? We are the team for you

Signing off in a post-TikTok world,
P+W

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Exciting news is in the air as Pulp+Wire achieves a significant milestone by earning a coveted spot on the prestigious 2023 Inc. 5000 list. This recognition places us among the fastest-growing private companies in America, and we’re thrilled to share this momentous achievement with our dedicated team, clients, and supporters.

A Testament to Growth and Innovation: Inc. 5000 Recognition

Securing a place on the Inc. 5000 list is not just another accolade—it’s a testament to the relentless dedication and innovation that define Pulp+Wire. This recognition highlights our company’s substantial growth, resilience, and commitment to delivering exceptional services in the dynamic, ever-changing landscape of marketing and design.

Celebrating Our Team’s Hard Work

Our incredible team has been the driving force behind this accomplishment. Their unwavering dedication, creativity, and collaborative spirit have propelled Pulp+Wire to new heights. This achievement is a shared success, reflecting the collective efforts of every team member who contributes to our mission of delivering outstanding results for our clients.

A Thank You to Our Clients and Supporters

We extend our deepest gratitude to our clients and supporters who have played a crucial role in our journey. Your trust and collaboration have been instrumental in our growth, and we look forward to continuing to exceed expectations and deliver impactful solutions.

Looking Ahead

As we celebrate our inclusion in the Inc. 5000 list, we’re energized and motivated to continue pushing boundaries, exploring new horizons, and setting even higher standards for ourselves. This achievement serves as a stepping stone for Pulp+Wire, and we are excited about the opportunities and challenges that lie ahead.

Thank you to everyone who has been a part of our journey. Here’s to continued growth, innovation, and success for Pulp+Wire in the years to come!

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A Remarkable Achievement: Two Years in a Row

Securing a spot on the Inc. Power Partner list for the second consecutive year is a testament to Pulp+Wire’s unwavering commitment to client excellence, our solution-oriented approach, and our company mission to build strong meaningful brands that have impact. We take great pride in being acknowledged among the select companies that consistently contribute to the success of businesses across various industries.

Helping Businesses Thrive in Their Core Competencies

We understand the challenges founders and brands face in navigating the complexities of selecting partners crucial to running their companies. Our inclusion in the Power Partner Awards underscores our role in making these decisions a little bit easier for businesses. Whether it’s crafting impactful marketing campaigns or driving brand innovation, Pulp+Wire is dedicated to helping companies thrive in their core competencies.

Acknowledging Real-World Impact

Decisions about which vendors to partner with have real-world ripple effects, influencing the livelihoods of employees and the overall success of a business. Being recognized as an Inc. Power Partner emphasizes the positive impact Pulp+Wire has on our client’s businesses through our expertise and commitment to excellence.

Gratitude to Our Partners

We extend our deepest gratitude to our clients and partners for their trust and collaboration, making this recognition possible. As we celebrate our second consecutive year as an Inc. Power Partner, we look forward to continuing our journey of helping businesses shine in their respective industries.

Without you, our clients, brands, and supporters, none of this is possible, onward and upward!

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Silver Standout: Company of the Year – Business Services (More than 10 employees)

Pulp+Wire has been honored with the Silver Award for Company of the Year in Business Services (More than 10 employees). This recognition underlines our team’s dedication, expertise, and impactful contributions to the business services landscape.

Silver Achievement: Woman-Run Workplace of the Year (More than 10 employees)

In the category of Woman-Run Workplace of the Year (More than 10 employees), we are delighted to accept the Silver Award. This acknowledgment celebrates our commitment to fostering an inclusive and empowering workplace for women within Pulp+Wire.

Bronze Distinction: Best Female Entrepreneur – Business Services

Our founder, Taja Dockendorf, has been awarded the Bronze for Best Female Entrepreneur in Business Services. Taja’s visionary leadership and entrepreneurial spirit have been pivotal in steering Pulp+Wire to success, and this award is a testament to her unwavering commitment to building, investing in and creating brands with impact.

These awards, received at the 2023 Stevie® Awards for Women in Business, reflect not only our dedication to excellence in business services but also our commitment to creating a workplace that champions the entrepreneurial spirit and empowers female leadership.

As we look to 2024 we will push forward with continued growth, innovation, and making a positive impact in the business services sector! Learn more about the award here

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August 2023 – Pulp+Wire has secured four prestigious honors at the IBA Stevie Awards, solidifying our position as a leading force in the global branding and design arena. At this year’s awards hosted in Italy, we brought home the following awards. 

Gold: Advertising or Design Agency of the Year

Our team’s hard work and dedication have been recognized with the Gold Award for Advertising or Design Agency of the Year. This accolade is a testament to our commitment to pushing creative boundaries and making a significant impact on a global scale.

Gold: For our founder, Taja Dockendorf’s Entrepreneurial Success

Our Founder and Leader, Taja Dockendorf, received the Gold Award for Best Entrepreneur – Advertising, Marketing & PR. This recognition speaks volumes about Taja’s leadership, vision, and the pivotal role she plays in propelling Pulp+Wire to new heights.

Silver: Company of the Year – Advertising, Marketing & PR (Small)

In the Company of the Year – Advertising, Marketing & PR (Small) category, we proudly received the Silver Award. This acknowledgment highlights our team’s exceptional contributions, proving that our size doesn’t limit our ability to set industry standards.

Bronze: Taja Dockendorf – Innovator of the Year

Taja’s innovative spirit earned her the Bronze Award for Innovator of the Year. This accolade showcases her ability to drive creativity and innovation within Pulp+Wire and the broader creative landscape.

These awards are not just acknowledgments; they reflect our commitment to achieving excellence on a global scale. The IBA Stevie Awards are renowned for recognizing outstanding achievements worldwide, and we are honored to be among the distinguished recipients.

None of this is possible without our remarkable team, clients, and supporters. Your dedication and belief in our vision have played a pivotal role in these achievements.

Cheers to Pulp+Wire’s continued success, innovation, and impact on the global stage! To explore more about the Stevie Awards, visit Stevie Awards.

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In the dynamic and competitive landscape of the advertising industry, recognition is hard-earned and well-deserved. Pulp+Wire, a leading creative agency based in Portland, has recently added another win by securing silver (2nd place) for AdAge Small Agency of the Year, specifically celebrated for its outstanding culture.

Pulp+Wire has long been recognized for its innovative approach to branding, packaging and design, consistently pushing the boundaries of creativity to deliver impactful and memorable brands that stand out on shelf. But internally it was the agency’s commitment to fostering a unique and inspiring workplace culture played a pivotal role in clinching this prestigious award.

At the heart of Pulp+Wire’s success is its people-centric philosophy. The agency recognizes that a vibrant and inclusive workplace culture not only attracts top talent but also fuels the creativity and collaboration needed to stay ahead in the fast-evolving world of branding and design. This acknowledgment by AdAge is a testament to Pulp+Wire’s unwavering dedication to cultivating a workplace where employees thrive and ideas flourish.

One standout aspect of Pulp+Wire’s culture is its unwavering commitment to work/life balance. The agency understands the importance of providing its employees with the tools and resources they need to maintain a healthy balance between their professional and personal lives. To this end, Pulp+Wire offers unlimited vacation, empowering its team to take the time they need for rest and rejuvenation without the constraints of traditional time-off policies.

In a unique move that sets Pulp+Wire apart, the agency observes two “dark weeks” during the year when all employees take time off simultaneously. This intentional break allows the entire team to step away, renew, and recharge collectively. It not only reinforces the agency’s commitment to employee well-being but also creates an atmosphere of shared relaxation and revitalization.

Pulp+Wire’s dedication to its employees goes beyond time off, extending into comprehensive retirement planning and compensation packages. The agency understands the significance of financial well-being and strives to provide its team with the support needed to plan for a secure and fulfilling future.

The recognition from AdAge is a significant achievement for Pulp+Wire, marking a milestone in the agency’s journey of excellence. It not only validates the exceptional work produced by the agency but also underscores the importance of a thriving culture, work/life balance, and employee-centric benefits in the world of advertising.

As Pulp+Wire continues to set new standards in creativity, innovation, and workplace benefits, this accolade serves as a reminder that success in the competitive realm of small agencies requires a holistic approach. Here’s to many more years of groundbreaking creativity, cultural excellence, and employee well-being.

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Link the to Article: Your Coworkers Are Less Ambitious; Bosses Adjust to the New Order

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From the article:

Beyond packaging and brand, we also developed the foundational brand strategy, messaging, and a website that pulls the full vision together and brings the brand to life for this delightfully sweet client.

You can check out more over at Daysie’s website.

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