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<channel>
	<title>What Will Matter</title>
	
	<link>http://whatwillmatter.com</link>
	<description>Thoughts on better parenting, teaching, management, and leadership</description>
	<lastBuildDate>Fri, 17 May 2013 14:30:08 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
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	<itunes:summary>Michael Josephson is a noted radio commentator and the founder and president of the nonprofit Josephson Institute of Ethics and CHARACTER COUNTS!. Subscribers and regular visitors to his blog at WhatWillMatter.com will find written and audio versions of radio commentaries, plus quotations, observations, guest articles, videos, images, surveys, and recommendations.</itunes:summary>
	<itunes:author>Michael Josephson</itunes:author>
	<itunes:explicit>no</itunes:explicit>
	<itunes:image href="http://whatwillmatter.com/images/WWM-graphic-for-itunes_600x600.jpg" />
	<itunes:owner>
		<itunes:name>Michael Josephson</itunes:name>
		<itunes:email>snish@jiethics.org</itunes:email>
	</itunes:owner>
	<managingEditor>snish@jiethics.org (Michael Josephson)</managingEditor>
	<copyright>Josephson Institute</copyright>
	<itunes:subtitle>Michael Josephson is a noted radio commentator and the founder and president of the nonprofit Josephson Institute of Ethics and CHARACTER COUNTS!. Subscribers and regular visitors to his blog at WhatWillMatter.com will find written and audio versions of r</itunes:subtitle>
	<itunes:keywords>ethics,character,counts,michael,josephson</itunes:keywords>
	<image>
		<title>What Will Matter</title>
		<url>http://whatwillmatter.com/images/WWM-graphic-for-itunes_600x600.jpg</url>
		<link>http://whatwillmatter.com</link>
	</image>
	<itunes:category text="Society &amp; Culture">
		<itunes:category text="Personal Journals" />
	</itunes:category>
		<rawvoice:location>Los Angeles, California</rawvoice:location>
		<rawvoice:frequency>weekdays</rawvoice:frequency>
		<atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/WhatWillMatter" /><feedburner:info uri="whatwillmatter" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><media:copyright>Josephson Institute</media:copyright><media:thumbnail url="http://whatwillmatter.com/images/WWM-graphic-for-itunes_600x600.jpg" /><media:keywords>ethics,character,counts,michael,josephson</media:keywords><media:category scheme="http://www.itunes.com/dtds/podcast-1.0.dtd">Society &amp; Culture/Personal Journals</media:category><item>
		<title>COMMENTARY 828.1: Noah’s Term Paper</title>
		<link>http://feedproxy.google.com/~r/WhatWillMatter/~3/NBY9JkvbinI/</link>
		<comments>http://whatwillmatter.com/2013/05/commentary-828-1-noahs-term-paper/#comments</comments>
		<pubDate>Fri, 17 May 2013 14:30:08 +0000</pubDate>
		<dc:creator>Michael Josephson</dc:creator>
				<category><![CDATA[Choices]]></category>
		<category><![CDATA[Commentaries]]></category>
		<category><![CDATA[choices]]></category>

		<guid isPermaLink="false">http://whatwillmatter.com/?p=21087</guid>
		<description><![CDATA[Noah really needed an ‘A’ on a term paper.  His friend Jason tells him that lots of kids “re-cycle” papers they don’t write and offers to give him a paper his older brother got an ‘A’ on three years ago. When Noah asked his for advice, his father hoped his son wouldn’t cheat but he [...]]]></description>
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		<slash:comments>0</slash:comments>
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			<itunes:keywords>choices</itunes:keywords>
	<itunes:subtitle>Noah really needed an ‘A’ on a term paper.  His friend Jason tells him that lots of kids “re-cycle” papers they don’t write and offers to give him a paper his older brother got an ‘A’ on three years ago. When Noah asked his for advice,</itunes:subtitle>
		<itunes:summary>Noah really needed an ‘A’ on a term paper.  His friend Jason tells him that lots of kids “re-cycle” papers they don’t write and offers to give him a paper his older brother got an ‘A’ on three years ago. When Noah asked his for advice, his father hoped his son wouldn’t cheat but he didn’t want to be judgmental so he said, “Son, it’s your life, I can’t tell you what you should do.  It’s a personal decision.”

I think that’s shabby parenting. Noah’s dad declined to provide moral guidance and lost an opportunity to strengthen Noah’s values and his own credibility as a reference point. Kids need parents to bolster their moral will power to resist temptations.  His reluctance to actively intervene and influence is an abdication of responsibility.

What’s more, his noncommittal response is not an expression of moral neutrality but a statement that conveys the moral judgment that honesty and integrity are optional.

True, this is a personal decision.  Noah has the power; he can choose to be honest or dishonest, ethical or unethical – it’s his call.  But the real question is one of propriety: he didn’t ask his dad “What can I do?” but “What should I do?” This is a question about ethics and it can’t be dodged or evaded.

If we want our children to build good values and a strong character based on virtue we have to be willing to teach and advocate those virtues. Sometimes that means saying, “That’s wrong!”

This is Michael Josephson reminding you that character counts.

Please return to the Blog Home Page www.whatwillmatter.com  and browse to see other current and archived commentaries, quotes and other good stuff.</itunes:summary>
		<itunes:author>Michael Josephson</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:duration>1:30</itunes:duration>
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		<item>
		<title>QUOTE &amp; POSTER: Doing what you must is duty Doing what you should is virtue Doing what you can is service Doing what you are afraid of is courage Doing what you like is freedom. Liking what you do is happiness</title>
		<link>http://feedproxy.google.com/~r/WhatWillMatter/~3/Xtg56kYCx0s/</link>
		<comments>http://whatwillmatter.com/2013/05/quote-poster-doing-what-you-must-is-duty-doing-what-you-should-is-virtue-doing-what-you-can-is-service-doing-what-you-are-afraid-of-is-courage-doing-what-you-like-is-freedom-liking-what-you-do-is/#comments</comments>
		<pubDate>Thu, 16 May 2013 16:34:12 +0000</pubDate>
		<dc:creator>Michael Josephson</dc:creator>
				<category><![CDATA[Quotes, Observations]]></category>
		<category><![CDATA[Worth Reading]]></category>
		<category><![CDATA[Worth Your Time]]></category>

		<guid isPermaLink="false">http://whatwillmatter.com/?p=21106</guid>
		<description />
		<wfw:commentRss>http://whatwillmatter.com/2013/05/quote-poster-doing-what-you-must-is-duty-doing-what-you-should-is-virtue-doing-what-you-can-is-service-doing-what-you-are-afraid-of-is-courage-doing-what-you-like-is-freedom-liking-what-you-do-is/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://whatwillmatter.com/2013/05/quote-poster-doing-what-you-must-is-duty-doing-what-you-should-is-virtue-doing-what-you-can-is-service-doing-what-you-are-afraid-of-is-courage-doing-what-you-like-is-freedom-liking-what-you-do-is/</feedburner:origLink></item>
		<item>
		<title>QUOTE &amp; POSTER: No one ever said on their deathbed, “I wish I spent more time at the office.”</title>
		<link>http://feedproxy.google.com/~r/WhatWillMatter/~3/kUohpT1F-Io/</link>
		<comments>http://whatwillmatter.com/2013/05/quote-poster-no-one-ever-said-on-their-deathbed-i-wish-i-spent-more-time-at-the-office/#comments</comments>
		<pubDate>Thu, 16 May 2013 16:30:04 +0000</pubDate>
		<dc:creator>Michael Josephson</dc:creator>
				<category><![CDATA[Quotes, Observations]]></category>
		<category><![CDATA[Worth Reading]]></category>
		<category><![CDATA[Worth Your Time]]></category>

		<guid isPermaLink="false">http://whatwillmatter.com/?p=21103</guid>
		<description />
		<wfw:commentRss>http://whatwillmatter.com/2013/05/quote-poster-no-one-ever-said-on-their-deathbed-i-wish-i-spent-more-time-at-the-office/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://whatwillmatter.com/2013/05/quote-poster-no-one-ever-said-on-their-deathbed-i-wish-i-spent-more-time-at-the-office/</feedburner:origLink></item>
		<item>
		<title>COMMENTARY 827.5: Ethics: Easier Said Than Done</title>
		<link>http://feedproxy.google.com/~r/WhatWillMatter/~3/AKHuYpap-oM/</link>
		<comments>http://whatwillmatter.com/2013/05/commentary-827-5-ethics-easier-said-than-done/#comments</comments>
		<pubDate>Thu, 16 May 2013 14:30:43 +0000</pubDate>
		<dc:creator>Michael Josephson</dc:creator>
				<category><![CDATA[Commentaries]]></category>
		<category><![CDATA[The Nature of Character]]></category>
		<category><![CDATA[ethics]]></category>

		<guid isPermaLink="false">http://whatwillmatter.com/?p=21069</guid>
		<description><![CDATA[As a full-time ethicist – can you believe there even is such a thing? – I spend lots of time talking and writing about right and wrong. One thing I&#8217;ve learned is that in the last analysis, consistently doing the right thing is easier said than done. For one thing, it&#8217;s not always easy knowing [...]]]></description>
		<wfw:commentRss>http://whatwillmatter.com/2013/05/commentary-827-5-ethics-easier-said-than-done/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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			<itunes:keywords>ethics</itunes:keywords>
	<itunes:subtitle>As a full-time ethicist – can you believe there even is such a thing? – I spend lots of time talking and writing about right and wrong. One thing I've learned is that in the last analysis, consistently doing the right thing is easier said than done. - </itunes:subtitle>
		<itunes:summary>As a full-time ethicist – can you believe there even is such a thing? – I spend lots of time talking and writing about right and wrong. One thing I've learned is that in the last analysis, consistently doing the right thing is easier said than done.

For one thing, it's not always easy knowing what's right. We want to believe that ethics is simple and that everything we needed to know we learned in kindergarten, but if that's so, I must have been absent that day. There are many situations where ethical values clash and there's no clear or simple right thing to do.

But even if we always knew what was right, consistently doing it isn't easy. Sometimes we just can't get everything we want by being honest and following all the rules. Ethics limits our options and can be a competitive disadvantage. So, when there's a gap between what we want to do (our desires) and what we should do (our ethical duties) we often rationalize or compromise. Thus, even basically good people lie occasionally, cheat just a little, and justify moral shortcuts. No one is perfect. It's human nature.

But it's also human nature to strive for moral perfection and to care about our character. That's the part of our nature we need to strengthen. A healthy and realistic goal is not to be perfect but to be constantly getting better. And one doesn't have to be sick to get better.

Yes, it often takes moral will power to do the right thing when it costs more than we want to pay, but that's what character is all about. For all our cynicism about the growing hole in our moral ozone, there are lots of good people who resist temptations every day.

Sure there's a price, but there's also a big pay-off. You'll improve the quality of your life and set an example for your children.

This is Michael Josephson reminding you that character counts.

Please return to the Blog Home Page www.whatwillmatter.com  and browse to see other current and archived commentaries, quotes and other good stuff.

 </itunes:summary>
		<itunes:author>Michael Josephson</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:duration>1:36</itunes:duration>
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		<item>
		<title>QUOTE &amp; POSTER: I think the purpose of life is to be useful, to be responsible, to be honorable, to be compassionate. It is, after all, to matter: to count, to stand for something, to have made some difference that you lived at all. –Leo C. Rosten</title>
		<link>http://feedproxy.google.com/~r/WhatWillMatter/~3/HiHG_CxVvyg/</link>
		<comments>http://whatwillmatter.com/2013/05/quote-poster-i-think-the-purpose-of-life-is-to-be-useful-to-be-responsible-to-be-honorable-to-be-compassionate-it-is-after-all-to-matter-to-count-to-stand-for-something-to-have-made-some-d/#comments</comments>
		<pubDate>Wed, 15 May 2013 16:10:31 +0000</pubDate>
		<dc:creator>Michael Josephson</dc:creator>
				<category><![CDATA[Quotes, Observations]]></category>
		<category><![CDATA[Worth Reading]]></category>
		<category><![CDATA[Worth Your Time]]></category>

		<guid isPermaLink="false">http://whatwillmatter.com/?p=21084</guid>
		<description />
		<wfw:commentRss>http://whatwillmatter.com/2013/05/quote-poster-i-think-the-purpose-of-life-is-to-be-useful-to-be-responsible-to-be-honorable-to-be-compassionate-it-is-after-all-to-matter-to-count-to-stand-for-something-to-have-made-some-d/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://whatwillmatter.com/2013/05/quote-poster-i-think-the-purpose-of-life-is-to-be-useful-to-be-responsible-to-be-honorable-to-be-compassionate-it-is-after-all-to-matter-to-count-to-stand-for-something-to-have-made-some-d/</feedburner:origLink></item>
		<item>
		<title>QUOTE &amp; POSTER: If you want to know how to live your life, think about what you’d like people to say about you after you die – and live backwards.</title>
		<link>http://feedproxy.google.com/~r/WhatWillMatter/~3/-zSHaa6CeOQ/</link>
		<comments>http://whatwillmatter.com/2013/05/quote-poster-if-you-want-to-know-how-to-live-your-life-think-about-what-youd-like-people-to-say-about-you-after-you-die-and-live-backwards/#comments</comments>
		<pubDate>Wed, 15 May 2013 16:03:58 +0000</pubDate>
		<dc:creator>Michael Josephson</dc:creator>
				<category><![CDATA[Quotes, Observations]]></category>
		<category><![CDATA[Worth Reading]]></category>
		<category><![CDATA[Worth Your Time]]></category>

		<guid isPermaLink="false">http://whatwillmatter.com/?p=21081</guid>
		<description />
		<wfw:commentRss>http://whatwillmatter.com/2013/05/quote-poster-if-you-want-to-know-how-to-live-your-life-think-about-what-youd-like-people-to-say-about-you-after-you-die-and-live-backwards/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://whatwillmatter.com/2013/05/quote-poster-if-you-want-to-know-how-to-live-your-life-think-about-what-youd-like-people-to-say-about-you-after-you-die-and-live-backwards/</feedburner:origLink></item>
		<item>
		<title>COMMENTARY 827.4: Avoiding Temptations</title>
		<link>http://feedproxy.google.com/~r/WhatWillMatter/~3/UQ9mFeoGNtE/</link>
		<comments>http://whatwillmatter.com/2013/05/commentary-827-4-avoiding-temptations/#comments</comments>
		<pubDate>Wed, 15 May 2013 14:30:55 +0000</pubDate>
		<dc:creator>Michael Josephson</dc:creator>
				<category><![CDATA[Commentaries]]></category>
		<category><![CDATA[Parenting, Family]]></category>

		<guid isPermaLink="false">http://whatwillmatter.com/?p=21058</guid>
		<description><![CDATA[When my daughter Samara was four she pointed to a delicate glass vase and asked, “What’s that?” “It’s very special,” I answered. “It was my mother’s. I would really feel bad if it ever got broken, so please be careful to never, never touch it.” Without a moment’s hesitation she said, “Then you should never, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<itunes:subtitle>When my daughter Samara was four she pointed to a delicate glass vase and asked, “What’s that?” - “It’s very special,” I answered. “It was my mother’s. I would really feel bad if it ever got broken, so please be careful to never, never touch it.” - </itunes:subtitle>
		<itunes:summary>When my daughter Samara was four she pointed to a delicate glass vase and asked, “What’s that?”

“It’s very special,” I answered. “It was my mother’s. I would really feel bad if it ever got broken, so please be careful to never, never touch it.”

Without a moment’s hesitation she said, “Then you should never, never put it where I can reach it.”

Her remark reminded me of an Oscar Wilde quote: “I can resist anything but temptation.” Samara understood the power of the temptation and shifted the responsibility to me. If I wanted the vase safe, keep it out of her path. And, of course, she was right. We would both be happier if I didn’t tempt her.

After all, it is easier to avoid than resist temptations. Even people of character can succumb to temptations at weak moments. If you’re on a diet, don’t let them bring out the dessert tray. If you’re on a tight budget, don’t even window shop for things you can’t afford. And if you’re committed to celibacy or fidelity don’t get near situations where your resolve could be tested.

The 19th century English novelist Margaret Oliphant said, “As a general rule, temptations come when they are sought.” If we’re honest with ourselves we would have to admit that many of the morally precarious situations we’ve found ourselves in were not entirely unwelcome. It’s reckless to invite temptation to sit beside us and believe that we will have the strength to say no at the right time.

This is Michael Josephson reminding you that character counts.

Please return to the Blog Home Page www.whatwillmatter.com  and browse to see other current and archived commentaries, quotes and other good stuff.</itunes:summary>
		<itunes:author>Michael Josephson</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:duration>1:33</itunes:duration>
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		<item>
		<title>QUOTE &amp; POSTER: Be cautious but not timid; Believe you will succeed, But don’t be afraid of failing. Remember, every meaningful Achievement is built on the foundation stones of false starts and failure. -Michael Josephson</title>
		<link>http://feedproxy.google.com/~r/WhatWillMatter/~3/NNVQ8gRN2Bg/</link>
		<comments>http://whatwillmatter.com/2013/05/quote-believe-you-will-succeed-but-dont-be-afraid-of-failing-remember-every-meaningful-achievement-is-built-on-the-foundation-stones-of-false-starts-an-3/#comments</comments>
		<pubDate>Tue, 14 May 2013 17:50:21 +0000</pubDate>
		<dc:creator>Michael Josephson</dc:creator>
				<category><![CDATA[Quotes, Observations]]></category>
		<category><![CDATA[Worth Reading]]></category>
		<category><![CDATA[Worth Your Time]]></category>
		<category><![CDATA[achievement]]></category>
		<category><![CDATA[success]]></category>

		<guid isPermaLink="false">http://whatwillmatter.com/?p=21066</guid>
		<description />
		<wfw:commentRss>http://whatwillmatter.com/2013/05/quote-believe-you-will-succeed-but-dont-be-afraid-of-failing-remember-every-meaningful-achievement-is-built-on-the-foundation-stones-of-false-starts-an-3/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://whatwillmatter.com/2013/05/quote-believe-you-will-succeed-but-dont-be-afraid-of-failing-remember-every-meaningful-achievement-is-built-on-the-foundation-stones-of-false-starts-an-3/</feedburner:origLink></item>
		<item>
		<title>QUOTE &amp; POSTER: It’s better to be hated for what you are than to be loved for something you are not. –Andre Gide</title>
		<link>http://feedproxy.google.com/~r/WhatWillMatter/~3/chsefFHavLA/</link>
		<comments>http://whatwillmatter.com/2013/05/quote-poster-its-better-to-be-hated-for-what-you-are-than-to-be-loved-for-something-you-are-not-andre-gide/#comments</comments>
		<pubDate>Tue, 14 May 2013 17:47:19 +0000</pubDate>
		<dc:creator>Michael Josephson</dc:creator>
				<category><![CDATA[Quotes, Observations]]></category>
		<category><![CDATA[Worth Reading]]></category>

		<guid isPermaLink="false">http://whatwillmatter.com/?p=21063</guid>
		<description />
		<wfw:commentRss>http://whatwillmatter.com/2013/05/quote-poster-its-better-to-be-hated-for-what-you-are-than-to-be-loved-for-something-you-are-not-andre-gide/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://whatwillmatter.com/2013/05/quote-poster-its-better-to-be-hated-for-what-you-are-than-to-be-loved-for-something-you-are-not-andre-gide/</feedburner:origLink></item>
		<item>
		<title>COMMENTARY 827.3: I Didn’t Want the Janitor to Lose His Job</title>
		<link>http://feedproxy.google.com/~r/WhatWillMatter/~3/p0Zsc6j-TOU/</link>
		<comments>http://whatwillmatter.com/2013/05/commentary-827-3-i-didnt-want-the-janitor-to-lose-his-job/#comments</comments>
		<pubDate>Tue, 14 May 2013 14:30:44 +0000</pubDate>
		<dc:creator>Michael Josephson</dc:creator>
				<category><![CDATA[Commentaries]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[The Nature of Character]]></category>

		<guid isPermaLink="false">http://whatwillmatter.com/?p=21053</guid>
		<description><![CDATA[The primary responsibility for instilling good values and building character is with parents. This doesn&#8217;t mean, however, that teachers and coaches don&#8217;t have a critically important role. The unfortunate fact is that far too many kids are raised in morally impoverished settings that foster lying, cheating, and violence. If we don&#8217;t give these children moral [...]]]></description>
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		<itunes:subtitle>The primary responsibility for instilling good values and building character is with parents. This doesn't mean, however, that teachers and coaches don't have a critically important role. - The unfortunate fact is that far too many kids are raised in ...</itunes:subtitle>
		<itunes:summary>The primary responsibility for instilling good values and building character is with parents. This doesn't mean, however, that teachers and coaches don't have a critically important role.

The unfortunate fact is that far too many kids are raised in morally impoverished settings that foster lying, cheating, and violence. If we don't give these children moral instruction, many of them will become predators. And I know it works because of Jesse, a young man I met in Tulare County, California.

Jesse was in an alternative school because he had serious behavioral problems. About a month after his school incorporated character-development strategies into the curriculum, Jesse found the janitor's keys. To a kid with a history of theft, this was a mighty temptation. When he voluntarily turned them in, people were shocked. When I asked him why, he surprised me with his answer. He didn't say anything about a new commitment to honesty. He said simply, "I didn't want the janitor to lose his job."

It's likely Jesse would not have thought about the janitor weeks before. What changed was he had been given a simple thinking tool that helped him see the way his choices could affect other people. Jesse was taught to identify "stakeholders" – all the people likely to be affected by a choice – and to think about how they might be affected.

Despite Jesse's flaws, he had decent instincts and didn't want to do something that would hurt the janitor. His teachers didn't teach him to care about others, but they gave him a way of thinking that unleashed the caring part of his nature.

This is Michael Josephson reminding you that character counts.

Please return to the Blog Home Page www.whatwillmatter.com  and browse to see other current and archived commentaries, quotes and other good stuff.</itunes:summary>
		<itunes:author>Michael Josephson</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:duration>1:31</itunes:duration>
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	<media:credit role="author">Michael Josephson</media:credit><media:rating>nonadult</media:rating><media:description type="plain">Michael Josephson is a noted radio commentator and the founder and president of the nonprofit Josephson Institute of Ethics and CHARACTER COUNTS!. Subscribers and regular visitors to his blog at WhatWillMatter.com will find written and audio versions of r</media:description></channel>
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