MPYER Marketing and Advertising

It's April Fool's Day!

noreply@blogger.com (Unknown) — Tue, 01 Apr 2014 20:23:00 +0000

It's April Fool's Day and some of our favorite brands are having fun! Most importantly, their pranks are getting our attention and causing conversation. See "April Fools' Day 2014: The Best of Brand Hoaxes" from our friends at Adweek below:

http://www.adweek.com/adfreak/april-fools-day-2014-best-brand-hoaxes-156671

Happy Valentine's Day!

noreply@blogger.com (Unknown) — Fri, 14 Feb 2014 17:09:00 +0000

Happy Valentine's Day from US to YOU!

-The M-Team

http://business.time.com/2014/02/13/this-is-the-most-romantic-ad-youll-see-this-valentines-day/

Guess Who's Getting Old!?!

noreply@blogger.com (Unknown) — Tue, 11 Feb 2014 17:02:00 +0000

This past weekend, we celebrated the 5 Year Anniversary launch of MPYER Marketing & Advertising as a full service marketing & adverting consulting firm, and we would like to say THANK YOU! In 2009, when we officially opened our doors, we had no idea of what was in store. However, we immediately found that our desire for MPYER to be successful was not entirely ours, but a desire shared by You as well... Our Family (Clients) & Friends. MPYER is here today because of you and we know with your continued support, will be here tomorrow!

Thank You for an amazing 5 years and WE look forward to thanking you over and over again for many years to come!

-The M-Team

BEGIN BRANDING WITH YOUR CURRENT BELIEVERS...

noreply@blogger.com (Unknown) — Tue, 07 Jun 2011 15:08:00 +0000

M-Tip Branding 101:

Not using existing clients, consumers, and/or patients for branding your company's products or services is a common mistake made when starting a marketing campaign. One of the best marketing tools in your arsenal is WOM (word of mouth advertising). Ask your customers, clients or patients if they will join you in getting the word out — ask for their opinion about your product(s) or service(s), current ads or seminars; ask them what they think your company’s greatest strength is — and ask if you can quote them in your campaign advertising.

You will find that these individuals are one of your greatest resources because of their first-hand knowledge of your product or service(s), valuable insight, and most importantly, the ones willing to refer a new customer.

Your M-Tip to Take:
BEGIN BRANDING WITH YOUR CURRENT BELIEVERS. When it comes to your product(s) or service(s)... they are the ones that have already been there, done that, and will most likely do it again!

"Your brand is created out of customer contact and the experience your customers have of you."
-Stelios Haji-Ioannou

MPYER Marketing & Advertising
MPYER.com
Nashville, TN
1.877.87.MPYER

ref site:(PI)

Small Business Saturday!

noreply@blogger.com (Unknown) — Fri, 26 Nov 2010 17:09:00 +0000

We hope that everyone is having a great Thanksgiving Weekend and has successfully/safely made it through the early morning sales! We thank EVERYONE for your continued support and ask that you get out tomorrow to support our local businesses for “Small Business Saturday!” Read more below...

http://www.katu.com/news/local/110503224.html

An MPYER SOCIAL MEDIA MARKETING TIP from the M-Team:

noreply@blogger.com (Unknown) — Tue, 26 Oct 2010 14:10:00 +0000

SOCIAL MEDIA MARKETING TIP: Try to refrain from being judgmental of innovative ways to reach new customers and/or clients. Social Media can be a fun way to reach out and let the world know who you are/"What Your Secret is" via your company’s unique voice. If you need help with evaluating options, brainstorming & dev...ising a plan of execution and/or in communicating "Your Secret," feel free to give us a shout!

MPYER in the news! Check us out!

noreply@blogger.com (Unknown) — Wed, 08 Sep 2010 16:02:00 +0000

http://getyourbizsavvy.com/2010/08/overcoming-limitations-part-6/?awesm=fbshare.me_ARI4D

noreply@blogger.com (Unknown) — Thu, 15 Apr 2010 16:52:00 +0000

Documentary Pays Homage to Nashville News Legend

Documentary depicts the life and honors the achievements of journalism pioneer Robert Churchwell

Nashville, TN – (April 15, 2010) – Recognized for breaking the color barrier for black reporters, Robert Churchwell will be honored in a film documenting his lifetime contributions and service to the journalism profession.

The documentary, Robert Churchwell: The Jackie Robinson of Journalism, will debut Thursday, April 22nd, during The Nashville Film Festival with a special presentation by News Channel 5’s Vicki Yates. The story will capture Churchwell’s determination to succeed at changing our nation through journalism, dedication to the Nashville community and endearment for his family.

Heralded as the first African-American to work as a reporter at a daily southern newspaper, Churchwell was hired at the conservative daily paper and now defunct, Nashville Banner, in 1950 as an attempt to attract more black readers.

Though he spent several years at the Banner, he was met with many objections. Initially, Churchwell didn’t receive a desk in the newsroom. In fact, he wrote stories from his dining room and was oftentimes excluded from staff editorial meetings. Despite these obstacles, he excelled in the field of journalism and garnered the respect of his colleagues. “He is someone who I admire for their enormous persistence in the face of odds. He came into the beginnings of his career at a time when so many doors were closed, and it never slowed him down,” said Tennessee Governor Phil Bredesen.

Churchwell also earned several accolades as the first black member of Sigma Delta Chi’s Middle Tennessee Professional Chapter and a recipient of the Society of Professional Journalists Helen Thomas Lifetime Achievement Award, an award last given to NBC Nightly news anchor Tom Brokaw.

“We know that the viewing audience will be inspired by the story of Robert Churchwell. Even though he faced a harsh reality, his compelling story is one that chronicles a commitment to making America a better place,” said Gloria Repress-Churchwell, founder of The Robert Churchwell Foundation.

The documentary will premiere during The Nashville Film Festival held at Regal Green Hills Cinemas, 3815 Green Hills Village Drive, Nashville, TN, 37215, Thursday, April 22nd at 7:00 p.m. For ticket or showtime information, contact The Robert Churchwell Foundation at: info@TheRobertChurchwellFoundation.org.

Invisible Ink Advertising... The Next BIG THING!

noreply@blogger.com (Unknown) — Thu, 01 Apr 2010 15:30:00 +0000

HAPPY APRIL FOOL'S!

April Fool's Day is definitely the one time of the year to pull off the best, methodical, and deviously planned prank on your friends, family, and even co-workers... especially co-workers! However, what about your customers and potential clients? What about your brand?

Is it for your customers and potential clients?
YES- it can possibly afford you the opportunity to show a different side of you and your company!

Can it help or hurt your brand?
HELP- it can possibly create a buzz and gain your brand and/or company more attention!

See below, how companies have had fun with April 1st:

http://www.mediaweek.co.uk/news/994520/Brands-indulge-April-Fools-Day-shenanigans/

So... What should you do? BE CREATIVE AND HAVE FUN... with in reason! LOL!

Once again, Happy April Fool's Day from your friends at MPYER!

-Jamal

If you happen to have any comments, questions, or needs, please feel free to give us a shout at info@MPYER.com or 1.887.87.MPYER.

MPYER Marketing & Advertising
164 Rosa L. Parks Blvd, Suite 204
Nashville, TN 37203

MPYER, LLC Marketing Consulting Firm Offers New Growth Options for Nashville Businesses

noreply@blogger.com (Unknown) — Mon, 29 Mar 2010 23:16:00 +0000

MPYER, LLC Marketing Consulting Firm Offers New Growth Options for Nashville Businesses

Nashville, Tenn. — (May 18, 2009) — When MPYER, LLC owner Jamal Hipps chose to open his new business, he had a vision. He saw his company transforming conventional companies into atypical, thriving empires. From that embryonic foresight, he fostered the premiere marketing consulting firm with the oh-so-fitting name, MPYER, LLC (“empire”), indicating the results he hopes to accomplish for each of his clients here in Nashville, and beyond. Located downtown in Cummins Station, the firm is now open and ready for business — looking only for those serious clients who are prepared to see their establishment’s outreach skyrocket as a result of exceptional marketing strategy.

What’s unique about MPYER, LLC’s business approach is Hipps’ definitive focus on building brand perceptions through strong, established relationships. “We begin by listening,” he said. “Then we create by collaborating. Our goal is to connect our clients with their customers by indentifying the specific wants and needs between the two, and create a customized marketing plan that strengthens the bond.” The company’s catchy tagline, “What’s Your Secret?” drives home the fact that MPYER, LLC has the “distinctive ability to determine a client’s own ‘secret,’ or ‘niche within their industry,’ and reveal it to targeted customers through a unique, multi-faceted plan.

Furthermore, the name MPYER, LLC not only heralds what it hopes to bring about for clients, it is also an acronym for: Maximizes Potential Yielding Exceptional Results. “We specialize in a wide array of Consulting Services including: Advertising, Graphic Design, Public Relations, Media Training, Crisis Management, Image Consulting, Event Planning and Management, Media Planning and Placement and more,” said Hipps. “Also, we assist clients on a project by project basis or can function as an internal marketing department.”

MPYER, LLC mastermind Jamal Hipps is a graduate of Belmont University’s MBA program and has extensive experience in the business field. Previously, he worked as the Middle, TN Area Marketing Manager for Regions Bank/AmSouth Bank, a Consumer Relationship/Sales Support Marketing Associate and assisted part-time with game day marketing for the Tennessee Titans.

Yolanda Hollingsworth, Director of Marketing at Regions Bank in Middle, TN, worked with Jamal for the past 7 years. “If there is one person that has the initiative and dedication to make a company grow, it is Jamal. At Regions, if there was something he believed in, he would do whatever it took to get it done,” she said. “His energy, his people skills and his exceptional ability to understand his clients and each of their unique visions will take him far.”

For more information or to look in to joining MPYER’s ‘Family Client Network’, visit www.MPYER.com or contact Jamal at jamal@MPYER.com.

Are you Facebook Advertising yet? If so...

noreply@blogger.com (Unknown) — Mon, 29 Mar 2010 20:18:00 +0000

Facebook, to some, has proven to be one of the greatest things since sliced bread or even the iPod. We enjoy the ability to connect with college buddies, recent personal & professional acquaintances, long lost friends from the good ol' sandbox days OR even "the class nose-picker (honestly, the one that you were too scared to play with in the sandbox)" just to see how they actually turned out. Now, small business owners and corporations, are finding ways to use this site as form of communication to stay in touch with a new desired "friend," consumers. These companies have begun setting up a fan pages, sending out friend requests, and even placing ads on Facebook with the hopes of gaining attention and driving traffic to their fan page or company site. It's extremely easy to do and can be economically beneficial in comparison to other traditional alternatives. However, like any new thing, "every body's doing it!" Which leaves the question... Are you doing it better? Hopefully, the following tips in the linked article will be beneficial in maximizing the Facebook Ad experience...

http://www.inc.com/magazine/20100201/how-to-advertise-on-facebook.html

Also, for Facebook's list of common advertiser mistakes, go to:
facebook.com/ads/mistakes.php

If you happen to have any comments, questions or needs, please feel free to give us a shout at info@MPYER.com or 1.887.87.MPYER.

Enjoy!

-The M-Team

MPYER Marketing & Advertising
164 Rosa L. Parks Blvd, Suite 204
Nashville, TN 37203