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	<title>Wheel Ideas</title>
	
	<link>http://www.wheelideas.com:/home</link>
	<description>Tristan Young, motoring journalist</description>
	<lastBuildDate>Fri, 24 May 2013 14:09:41 +0000</lastBuildDate>
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		<title>When will car tuners look at hybrids?</title>
		<link>http://www.wheelideas.com:/home/2013/when-will-car-tuners-look-at-hybrids/</link>
		<comments>http://www.wheelideas.com:/home/2013/when-will-car-tuners-look-at-hybrids/#comments</comments>
		<pubDate>Fri, 24 May 2013 14:09:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.wheelideas.com:/home/?p=205</guid>
		<description><![CDATA[Question: When does 178 + 141 = 220? Answer: When it’s in a Lexus IS300h. I’m referring to the horse power output of, firstly, the 2.5-litre petrol engine and, secondly, the electric motor. However, the total power output for the<span class="ellipsis">&#8230;</span><div class="read-more"><a href="http://www.wheelideas.com:/home/2013/when-will-car-tuners-look-at-hybrids/">Read more &#8250;</a></div><!-- end of .read-more -->]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is there a better way of scoring cars?</title>
		<link>http://www.wheelideas.com:/home/2012/is-there-a-better-way-of-scoring-cars/</link>
		<comments>http://www.wheelideas.com:/home/2012/is-there-a-better-way-of-scoring-cars/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 17:56:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[car reviews]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[road tests]]></category>
		<category><![CDATA[scoring]]></category>

		<guid isPermaLink="false">http://www.wheelideas.com:/home/?p=189</guid>
		<description><![CDATA[Every week I put together a ‘road test round-up’ for Auto Retail Agenda. RTR is a potted summary of how the latest new car has been received by the main mags. After two years doing this I’ve noticed that almost<span class="ellipsis">&#8230;</span><div class="read-more"><a href="http://www.wheelideas.com:/home/2012/is-there-a-better-way-of-scoring-cars/">Read more &#8250;</a></div><!-- end of .read-more -->]]></description>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Electric vehicle statistics mess</title>
		<link>http://www.wheelideas.com:/home/2011/electric-vehicle-statistics-mess/</link>
		<comments>http://www.wheelideas.com:/home/2011/electric-vehicle-statistics-mess/#comments</comments>
		<pubDate>Thu, 04 Aug 2011 09:53:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[electric cars]]></category>
		<category><![CDATA[grumble]]></category>
		<category><![CDATA[statistics]]></category>

		<guid isPermaLink="false">http://www.wheelideas.com:/home/?p=182</guid>
		<description><![CDATA[I try not to get involved in arguments about electric vehicles, mainly because I’m open-minded on the subject but also because there’s also plenty written for and against EVs elsewhere. However, I do want to get into the discussion about<span class="ellipsis">&#8230;</span><div class="read-more"><a href="http://www.wheelideas.com:/home/2011/electric-vehicle-statistics-mess/">Read more &#8250;</a></div><!-- end of .read-more -->]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Combining car launches and social media</title>
		<link>http://www.wheelideas.com:/home/2011/combining-car-launches-and-social-media/</link>
		<comments>http://www.wheelideas.com:/home/2011/combining-car-launches-and-social-media/#comments</comments>
		<pubDate>Sun, 19 Jun 2011 20:18:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.wheelideas.com:/home/?p=178</guid>
		<description><![CDATA[Last week I attended the second social media forum for PR professionals and journalists run by MIPAA – the Motor Industry Public Affairs Association &#8211; which was (as with the first) a very useful and interesting event. Talk included social<span class="ellipsis">&#8230;</span><div class="read-more"><a href="http://www.wheelideas.com:/home/2011/combining-car-launches-and-social-media/">Read more &#8250;</a></div><!-- end of .read-more -->]]></description>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>44th and proud</title>
		<link>http://www.wheelideas.com:/home/2011/44th-and-proud/</link>
		<comments>http://www.wheelideas.com:/home/2011/44th-and-proud/#comments</comments>
		<pubDate>Thu, 10 Feb 2011 20:34:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.wheelideas.com:/home/?p=173</guid>
		<description><![CDATA[There are all sorts of ways of measuring the usefulness of taking part in Twitter. For me, as a home worker, it provides one of the few things I miss about working in a large office – the banter. But<span class="ellipsis">&#8230;</span><div class="read-more"><a href="http://www.wheelideas.com:/home/2011/44th-and-proud/">Read more &#8250;</a></div><!-- end of .read-more -->]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to commission a freelance journalist</title>
		<link>http://www.wheelideas.com:/home/2010/how-to-commission-a-freelance-journalist/</link>
		<comments>http://www.wheelideas.com:/home/2010/how-to-commission-a-freelance-journalist/#comments</comments>
		<pubDate>Fri, 05 Nov 2010 14:09:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[commission]]></category>
		<category><![CDATA[commissioning]]></category>
		<category><![CDATA[freelance]]></category>
		<category><![CDATA[how to]]></category>
		<category><![CDATA[journalist]]></category>
		<category><![CDATA[writer]]></category>

		<guid isPermaLink="false">http://www.wheelideas.com:/home/?p=167</guid>
		<description><![CDATA[Having been on both sides of the fence as both an editor and now as a freelance journalist, I thought I’d put together a short guide on how to commission a journalist or writer. First off, there are some essential<span class="ellipsis">&#8230;</span><div class="read-more"><a href="http://www.wheelideas.com:/home/2010/how-to-commission-a-freelance-journalist/">Read more &#8250;</a></div><!-- end of .read-more -->]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Car manufacturer warranties</title>
		<link>http://www.wheelideas.com:/home/2010/car-manufacturer-warranties/</link>
		<comments>http://www.wheelideas.com:/home/2010/car-manufacturer-warranties/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 15:32:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[car manufacturer]]></category>
		<category><![CDATA[warranty]]></category>

		<guid isPermaLink="false">http://www.wheelideas.com:/home/?p=158</guid>
		<description><![CDATA[After today&#8217;s announcement that Vauxhall was moving to a &#8216;lifetime&#8217; warranty I thought I&#8217;d spend five minutes compiling a chart of who offers what in the way of warranties. Add a comment if you think they&#8217;re wrong or go out<span class="ellipsis">&#8230;</span><div class="read-more"><a href="http://www.wheelideas.com:/home/2010/car-manufacturer-warranties/">Read more &#8250;</a></div><!-- end of .read-more -->]]></description>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Guerrilla marketing on Google Maps</title>
		<link>http://www.wheelideas.com:/home/2010/guerrilla-marketing-on-google-maps/</link>
		<comments>http://www.wheelideas.com:/home/2010/guerrilla-marketing-on-google-maps/#comments</comments>
		<pubDate>Mon, 02 Aug 2010 15:19:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[Volvo]]></category>
		<category><![CDATA[XC60]]></category>

		<guid isPermaLink="false">http://www.wheelideas.com:/home/?p=153</guid>
		<description><![CDATA[I tried this idea some time ago, but because of the speed with which pictures take to be approved for use on Google Maps (very slowly) I forgot about it, until now. About a year ago I was running a<span class="ellipsis">&#8230;</span><div class="read-more"><a href="http://www.wheelideas.com:/home/2010/guerrilla-marketing-on-google-maps/">Read more &#8250;</a></div><!-- end of .read-more -->]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Alastair Campbell’s Top Gear secret</title>
		<link>http://www.wheelideas.com:/home/2010/alastair-campbell%e2%80%99s-top-gear-secret/</link>
		<comments>http://www.wheelideas.com:/home/2010/alastair-campbell%e2%80%99s-top-gear-secret/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 19:34:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Alastair Campbell]]></category>
		<category><![CDATA[Clarkson]]></category>
		<category><![CDATA[Star in a Reasonably Priced Car]]></category>
		<category><![CDATA[Top Gear]]></category>

		<guid isPermaLink="false">http://www.wheelideas.com:/home/?p=142</guid>
		<description><![CDATA[I&#8217;m just back from a day’s reporting on a fleet conference and have come back with a story that’s a bit different from the normal fleet lines. Guest speaker was Alastair Campbell, former PM spin doctor extraordinaire, who went down<span class="ellipsis">&#8230;</span><div class="read-more"><a href="http://www.wheelideas.com:/home/2010/alastair-campbell%e2%80%99s-top-gear-secret/">Read more &#8250;</a></div><!-- end of .read-more -->]]></description>
		<wfw:commentRss>http://www.wheelideas.com:/home/2010/alastair-campbell%e2%80%99s-top-gear-secret/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>New media or knew media</title>
		<link>http://www.wheelideas.com:/home/2010/new-media-or-knew-media/</link>
		<comments>http://www.wheelideas.com:/home/2010/new-media-or-knew-media/#comments</comments>
		<pubDate>Fri, 25 Jun 2010 17:54:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Honda]]></category>
		<category><![CDATA[Juke]]></category>
		<category><![CDATA[Nissan]]></category>
		<category><![CDATA[Nissan Juke]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.wheelideas.com:/home/?p=137</guid>
		<description><![CDATA[Until now I’d only heard about specialist firms that offered car maker PR departments a way in to the social media scene by ‘reaching out’ to bloggers. One such PR person told me that whenever they’d tried using such agencies,<span class="ellipsis">&#8230;</span><div class="read-more"><a href="http://www.wheelideas.com:/home/2010/new-media-or-knew-media/">Read more &#8250;</a></div><!-- end of .read-more -->]]></description>
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		<slash:comments>0</slash:comments>
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