<?xml version='1.0' encoding='UTF-8'?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:gCal='http://schemas.google.com/gCal/2005' xmlns:gd='http://schemas.google.com/g/2005'><id>http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic</id><updated>2012-11-27T18:47:51.000Z</updated><category scheme='http://schemas.google.com/g/2005#kind' term='http://schemas.google.com/g/2005#event'/><title type='text'>Laura B. Poindexter speaking and event schedule</title><subtitle type='text'>Laura B. Poindexter speaking and networking schedule</subtitle><link rel='alternate' type='text/html' href='http://www.google.com/calendar/embed?src=laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com'/><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic'/><link rel='http://schemas.google.com/g/2005#batch' type='application/atom+xml' href='http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/batch'/><link rel='self' type='application/atom+xml' href='http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic?max-results=25'/><link rel='next' type='application/atom+xml' href='http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic?start-index=26&amp;max-results=25'/><author><name>Laura B. Poindexter speaking and event schedule</name></author><generator version='1.0' uri='http://www.google.com/calendar'>Google Calendar</generator><openSearch:totalResults>98</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><gCal:timezone value='America/New_York'/><gCal:timesCleaned value='0'/><gd:where valueString=''/><entry><id>http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/mnod9lv5k7bhdsjgqis1crcbl8</id><published>2012-11-27T18:47:51.000Z</published><updated>2012-11-27T18:47:51.000Z</updated><category scheme='http://schemas.google.com/g/2005#kind' term='http://schemas.google.com/g/2005#event'/><title type='html'>ASA Webinar</title><summary type='html'>When: Wed Jan 16, 2013 1pm to 3pm&amp;nbsp;
EST&lt;br&gt;


&lt;br&gt;Event Status: confirmed</summary><content type='html'>When: Wed Jan 16, 2013 1pm to 3pm 
EST&lt;br /&gt;


&lt;br /&gt;Event Status: confirmed</content><link rel='alternate' type='text/html' href='http://www.google.com/calendar/event?eid=bW5vZDlsdjVrN2JoZHNqZ3FpczFjcmNibDggbGF1cmFwb2luZGV4dGVyLmNvbV85MWpudHQybmR0ZmpwdnQ1YXR2ZmNiazVia0Bn' title='alternate'/><link rel='self' type='application/atom+xml' href='http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/mnod9lv5k7bhdsjgqis1crcbl8'/><author><name>Laura B. Poindexter speaking and event schedule</name></author></entry><entry><id>http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/3ivrj7qhk56udp07lg15un5888</id><published>2012-09-17T13:51:29.000Z</published><updated>2012-11-10T17:58:36.000Z</updated><category scheme='http://schemas.google.com/g/2005#kind' term='http://schemas.google.com/g/2005#event'/><title type='html'>ASA webinar - topic Social Media</title><summary type='html'>When: Wed Dec 5, 2012 1pm to 3pm&amp;nbsp;
EST&lt;br&gt;
&lt;br&gt;Who: Laura B. Poindexter speaking and event schedule

&lt;br&gt;Event Status: confirmed</summary><content type='html'>When: Wed Dec 5, 2012 1pm to 3pm 
EST&lt;br /&gt;
&lt;br /&gt;Who: Laura B. Poindexter speaking and event schedule

&lt;br /&gt;Event Status: confirmed</content><link rel='alternate' type='text/html' href='http://www.google.com/calendar/event?eid=M2l2cmo3cWhrNTZ1ZHAwN2xnMTV1bjU4ODggbGF1cmFwb2luZGV4dGVyLmNvbV85MWpudHQybmR0ZmpwdnQ1YXR2ZmNiazVia0Bn' title='alternate'/><link rel='self' type='application/atom+xml' href='http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/3ivrj7qhk56udp07lg15un5888'/><author><name>Laura B. Poindexter speaking and event schedule</name></author></entry><entry><id>http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/1kh0hi0fgfhnlisrslctjeek9s</id><published>2012-10-03T22:11:03.000Z</published><updated>2012-10-03T22:11:03.000Z</updated><category scheme='http://schemas.google.com/g/2005#kind' term='http://schemas.google.com/g/2005#event'/><title type='html'>CANCELLED: The Power of Email Marketing with Location-Based Marketing for Retailers</title><summary type='html'>When: Thu Oct 4, 2012 8am to 10am&amp;nbsp;
EDT&lt;br&gt;

&lt;br&gt;Where: 7917 Tysons Corner, McLean, VA 22102, USA
&lt;br&gt;Event Status: confirmed</summary><content type='html'>When: Thu Oct 4, 2012 8am to 10am 
EDT&lt;br /&gt;

&lt;br /&gt;Where: 7917 Tysons Corner, McLean, VA 22102, USA
&lt;br /&gt;Event Status: confirmed
&lt;br /&gt;Event Description: &lt;p&gt;The Power of Email Marketing with Location-Based Marketing for Retailers&lt;/p&gt;
&lt;p&gt;Register at &lt;a href="http://www.google.com/url?q=http%3A%2F%2Fconta.cc%2FOguTrV&amp;amp;ust=1354247224753000&amp;amp;usg=AFQjCNER8x4zteDR4K5IDUFXDae92augLA" target="_blank"&gt;http://conta.cc/OguTrV&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships in all types of business and organizations. This session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies that lead to increased profits, revenue and engagement.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;What is permission-based email marketing and becoming a trusted sender&lt;/li&gt;
&lt;li&gt;Email list building&lt;/li&gt;
&lt;li&gt;Increasing deliverability and open rates&lt;/li&gt;
&lt;li&gt;Writing good subject lines and content – getting readers to take action&lt;/li&gt;
&lt;li&gt;Tracking results and what to do with this information&lt;/li&gt;
&lt;li&gt;How email and social media marketing work together to achieve goals&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Location-Based Marketing for Retailers&lt;/strong&gt;&lt;br /&gt;
Come learn about all the location based online marketing tools including online review sites like Yelp! and Angie’s List, how they work and how to leverage them for your retail store.&lt;/p&gt;
&lt;p&gt;&lt;em&gt;&lt;strong&gt;Presented by Laura B. Poindexter in partnership with Constant Contact and the Women’s Business Center of Northern Virginia.&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;About Laura B. Poindexter&lt;/strong&gt;&lt;br /&gt;
Laura B. Poindexter is a renowned thought leader, guiding clients through the changing electronic marketing and social media environment. Her public seminars have helped over 1500 business owners learn and employ affordable marketing solutions. Since 2000, her company, &lt;a href="http://www.google.com/url?q=http%3A%2F%2Fwww.queenbcreative.com&amp;amp;ust=1354247224753000&amp;amp;usg=AFQjCNHdHnPNqUOGdN8wc5CfzSeG01RrCQ" target="_blank"&gt;Queenb Creative&lt;/a&gt; (formerly laura b creative), has managed clients’ online presence, maximized their social media and electronic marketing to positively impact their bottom line and enhance audience engagement.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;About The Women’s Business Center of Northern Virginia&lt;/strong&gt;&lt;br /&gt;
&lt;a href="http://www.google.com/url?q=http%3A%2F%2Fwww.wbcnova.org%2F&amp;amp;ust=1354247224754000&amp;amp;usg=AFQjCNFpruOTjOskJjtBX1L-TrgjOIwqvw" target="_blank"&gt;The Women’s Business Center of Northern Virginia&lt;/a&gt; was established to help woman in Northern Virginia who is interested in starting or expanding her small business. It offers free and low-cost business training programs, free one on one counseling, marketing assistance, access to loans, help acquiring certifications to do business with local, state and federal government, a resource library and more!&lt;/p&gt;
&lt;p&gt;Register at &lt;a href="http://www.google.com/url?q=http%3A%2F%2Fconta.cc%2FOguTrV&amp;amp;ust=1354247224754000&amp;amp;usg=AFQjCNEjlhXrIzK8e-n0VE24KwMZRoRkrA" target="_blank"&gt;http://conta.cc/OguTrV&lt;/a&gt;.&lt;/p&gt;</content><link rel='alternate' type='text/html' href='http://www.google.com/calendar/event?eid=MWtoMGhpMGZnZmhubGlzcnNsY3RqZWVrOXMgbGF1cmFwb2luZGV4dGVyLmNvbV85MWpudHQybmR0ZmpwdnQ1YXR2ZmNiazVia0Bn' title='alternate'/><link rel='self' type='application/atom+xml' href='http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/1kh0hi0fgfhnlisrslctjeek9s'/><author><name>Laura B. Poindexter speaking and event schedule</name></author></entry><entry><id>http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/2ujsj3jjsprak0ejbfiffq3iog</id><published>2012-08-14T16:38:50.000Z</published><updated>2012-08-14T16:38:50.000Z</updated><category scheme='http://schemas.google.com/g/2005#kind' term='http://schemas.google.com/g/2005#event'/><title type='html'># Keys to Email Marketing with Advanced List Building Techniques</title><summary type='html'>When: Thu Aug 16, 2012 9am to 11am&amp;nbsp;
EDT&lt;br&gt;

&lt;br&gt;Where: ITT Tech, Chantilly
&lt;br&gt;Event Status: confirmed</summary><content type='html'>When: Thu Aug 16, 2012 9am to 11am 
EDT&lt;br /&gt;

&lt;br /&gt;Where: ITT Tech, Chantilly
&lt;br /&gt;Event Status: confirmed
&lt;br /&gt;Event Description: 3 Keys to Email Marketing with Advanced List Building Techniques

Register at http://conta.cc/M8jo3I.

Come learn the keys to using the most powerful relationship-building technology tool available today – easy, inexpensive and highly effective email marketing! We will provide three of the most important tips on how to create a permission-based list, increase your email deliverability and open rates, write good headlines and content, and strategies for getting — and keeping — high quality prospects, customers and members.

We will follow the 3 Keys with Advanced List Building Techniques to expand your list and your customer base.

Register at http://conta.cc/M8jo3I.</content><link rel='alternate' type='text/html' href='http://www.google.com/calendar/event?eid=MnVqc2ozampzcHJhazBlamJmaWZmcTNpb2cgbGF1cmFwb2luZGV4dGVyLmNvbV85MWpudHQybmR0ZmpwdnQ1YXR2ZmNiazVia0Bn' title='alternate'/><link rel='self' type='application/atom+xml' href='http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/2ujsj3jjsprak0ejbfiffq3iog'/><author><name>Laura B. Poindexter speaking and event schedule</name></author></entry><entry><id>http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/3drq39p2o75knkolm0o9b6haa0</id><published>2012-06-13T02:18:35.000Z</published><updated>2012-06-13T02:18:36.000Z</updated><category scheme='http://schemas.google.com/g/2005#kind' term='http://schemas.google.com/g/2005#event'/><title type='html'>Social Media for Brands Free Conference Call</title><summary type='html'>When: Tue Jun 19, 2012 1pm to 2pm&amp;nbsp;
EDT&lt;br&gt;


&lt;br&gt;Event Status: confirmed</summary><content type='html'>When: Tue Jun 19, 2012 1pm to 2pm 
EDT&lt;br /&gt;


&lt;br /&gt;Event Status: confirmed
&lt;br /&gt;Event Description: Like my fan page at www.facebook.com/queenbcreative to download the eBook and for dial in details</content><link rel='alternate' type='text/html' href='http://www.google.com/calendar/event?eid=M2RycTM5cDJvNzVrbmtvbG0wbzliNmhhYTAgbGF1cmFwb2luZGV4dGVyLmNvbV85MWpudHQybmR0ZmpwdnQ1YXR2ZmNiazVia0Bn' title='alternate'/><link rel='self' type='application/atom+xml' href='http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/3drq39p2o75knkolm0o9b6haa0'/><author><name>Laura B. Poindexter speaking and event schedule</name></author></entry><entry><id>http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/j3dn94h8c8te1gutn1mda8n5rs</id><published>2012-05-08T04:48:38.000Z</published><updated>2012-05-29T14:45:05.000Z</updated><category scheme='http://schemas.google.com/g/2005#kind' term='http://schemas.google.com/g/2005#event'/><title type='html'>The Power of Email Marketing with Engaging Your Mobile User</title><summary type='html'>When: Fri Jun 29, 2012 9am to 11am&amp;nbsp;
EDT&lt;br&gt;
&lt;br&gt;Who: Laura B. Poindexter speaking and event schedule
&lt;br&gt;Where: ITT Tech  14420 Albemarle Point Place Chantilly, VA 20151 
&lt;br&gt;Event Status: confirmed</summary><content type='html'>When: Fri Jun 29, 2012 9am to 11am 
EDT&lt;br /&gt;
&lt;br /&gt;Who: Laura B. Poindexter speaking and event schedule
&lt;br /&gt;Where: ITT Tech  14420 Albemarle Point Place Chantilly, VA 20151 
&lt;br /&gt;Event Status: confirmed
&lt;br /&gt;Event Description: Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships in all types of business and organizations. This session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies that lead to increased profits, revenue and engagement.

    What is permission-based email marketing and becoming a trusted sender

    Email list building

    Increasing deliverability and open rates

    Writing good subject lines and content - getting readers to take action

    Tracking results and what to do with this information

    How email and social media marketing work together to achieve goals

Engaging Your Mobile Audience
Our society is on the go more and more and getting their attention is increasingly difficult. The secret is to engage them when they need your services and that is likely when they are away from their computer screen. We will discuss
 - making your email mobile-friendly
 - building your list through QR codes and text messages
 - getting users to share your content
 - best practices for a mobile website

Register at http://conta.cc/JKNnnI</content><link rel='alternate' type='text/html' href='http://www.google.com/calendar/event?eid=ajNkbjk0aDhjOHRlMWd1dG4xbWRhOG41cnMgbGF1cmFwb2luZGV4dGVyLmNvbV85MWpudHQybmR0ZmpwdnQ1YXR2ZmNiazVia0Bn' title='alternate'/><link rel='self' type='application/atom+xml' href='http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/j3dn94h8c8te1gutn1mda8n5rs'/><author><name>Laura B. Poindexter speaking and event schedule</name></author></entry><entry><id>http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/uppd2nplql6je0pm8k8iq67c8c</id><published>2012-05-08T04:48:13.000Z</published><updated>2012-05-29T14:25:33.000Z</updated><category scheme='http://schemas.google.com/g/2005#kind' term='http://schemas.google.com/g/2005#event'/><title type='html'>Social Media Marketing Made Simple with review of Google+</title><summary type='html'>When: Fri Jun 15, 2012 9am to 11am&amp;nbsp;
EDT&lt;br&gt;
&lt;br&gt;Who: Laura B. Poindexter speaking and event schedule
&lt;br&gt;Where: ITT Tech  14420 Albemarle Point Place Chantilly, VA 20151 
&lt;br&gt;Event Status: confirmed</summary><content type='html'>When: Fri Jun 15, 2012 9am to 11am 
EDT&lt;br /&gt;
&lt;br /&gt;Who: Laura B. Poindexter speaking and event schedule
&lt;br /&gt;Where: ITT Tech  14420 Albemarle Point Place Chantilly, VA 20151 
&lt;br /&gt;Event Status: confirmed
&lt;br /&gt;Event Description: Social Media Marketing Made Simple including in-depth review of Google+

You’ve probably heard of social media. You may even understand the value social media can bring to your business. Now wondering how to start? In this introductory session, we cover strategies and best practices to get the most out of your social media activities, including:

    What social media marketing really is and why use it

    Introduction to social media channels and how to evaluate what’s right for your business or organization

    How small businesses are using these low-cost tools to gain visibility, develop relationships and drive sales and response

    How to create good content for your social media marketing campaigns and time management

    How to balance social media marketing with email marketing and your other marketing efforts.

    In-depth review of Google+
    Google+ has been around for just a year but has already altered the social media landscape. Come learn why you should be on Google+ and how to use it effectively to market your business.



Register at http://conta.cc/KDWUK9</content><link rel='alternate' type='text/html' href='http://www.google.com/calendar/event?eid=dXBwZDJucGxxbDZqZTBwbThrOGlxNjdjOGMgbGF1cmFwb2luZGV4dGVyLmNvbV85MWpudHQybmR0ZmpwdnQ1YXR2ZmNiazVia0Bn' title='alternate'/><link rel='self' type='application/atom+xml' href='http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/uppd2nplql6je0pm8k8iq67c8c'/><author><name>Laura B. Poindexter speaking and event schedule</name></author></entry><entry><id>http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/ghr45sbs2vo4sr0ff7e2tj357g</id><published>2012-03-20T17:15:55.000Z</published><updated>2012-05-10T09:20:59.000Z</updated><category scheme='http://schemas.google.com/g/2005#kind' term='http://schemas.google.com/g/2005#event'/><title type='html'>Stand Out to Survive</title><summary type='html'>When: Wed May 30, 2012 8am to 1pm&amp;nbsp;
EDT&lt;br&gt;
&lt;br&gt;Who: Laura B. Poindexter speaking and event schedule
&lt;br&gt;Where: Carrabba&amp;#39;s, Reston
&lt;br&gt;Event Status: confirmed</summary><content type='html'>When: Wed May 30, 2012 8am to 1pm 
EDT&lt;br /&gt;
&lt;br /&gt;Who: Laura B. Poindexter speaking and event schedule
&lt;br /&gt;Where: Carrabba&amp;#39;s, Reston
&lt;br /&gt;Event Status: confirmed
&lt;br /&gt;Event Description: Join us for this FREE half day seminar for business owners who want to catapult their business to the next level. Register today, seats are limited!

For more information and to register, visit www.queenbcreative.com/stand-out.

Seminar is 8am-12pm followed by an optional networking lunch from 12-1pm, which costs $23.</content><link rel='alternate' type='text/html' href='http://www.google.com/calendar/event?eid=Z2hyNDVzYnMydm80c3IwZmY3ZTJ0ajM1N2cgbGF1cmFwb2luZGV4dGVyLmNvbV85MWpudHQybmR0ZmpwdnQ1YXR2ZmNiazVia0Bn' title='alternate'/><link rel='self' type='application/atom+xml' href='http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/ghr45sbs2vo4sr0ff7e2tj357g'/><author><name>Laura B. Poindexter speaking and event schedule</name></author></entry><entry><id>http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/rbin1k34bqeed63lo0fnleg0tk</id><published>2012-04-12T21:39:46.000Z</published><updated>2012-05-10T08:22:43.000Z</updated><category scheme='http://schemas.google.com/g/2005#kind' term='http://schemas.google.com/g/2005#event'/><title type='html'>Social Media Marketing Made Simple with Top 5 Business Tips by Platform</title><summary type='html'>When: Thu Jun 21, 2012 11:30am to 1pm&amp;nbsp;
EDT&lt;br&gt;
&lt;br&gt;Who: Laura B. Poindexter speaking and event schedule
&lt;br&gt;Where: Microsoft Store  7917 Tysons Corner Center [it is IN the mall, 2nd floor, Sesction P] McLean, VA 22102 
&lt;br&gt;Event Status: confirmed</summary><content type='html'>When: Thu Jun 21, 2012 11:30am to 1pm 
EDT&lt;br /&gt;
&lt;br /&gt;Who: Laura B. Poindexter speaking and event schedule
&lt;br /&gt;Where: Microsoft Store  7917 Tysons Corner Center [it is IN the mall, 2nd floor, Sesction P] McLean, VA 22102 
&lt;br /&gt;Event Status: confirmed
&lt;br /&gt;Event Description: Social Media Marketing Made Simple with Top 5 Business Tips by Platform

Register at http://conta.cc/IotOMu

You’ve probably heard of social media. You may even understand the value social media can bring to your business. Now wondering how to start? In this introductory session, we cover strategies and best practices to get the most out of your social media activities, including:

    What social media marketing really is and why use it

    Introduction to social media channels and how to evaluate what’s right for your business or organization

    How small businesses are using these low-cost tools to gain visibility, develop relationships and drive sales and response

    How to create good content for your social media marketing campaigns and time management

    How to balance social media marketing with email marketing and your other marketing efforts.

Top 5 Business Tips by Platform
This concise review will help you differentiate which social media platforms are right for your business including 5 specific tips on best business practices on each of the major social networking sites, inclduing:

    Facebook
    Google+
    Twitter
    LinkedIn
    YouTube
    FourSquare
    Pinterest


Register at http://conta.cc/IotOMu</content><link rel='alternate' type='text/html' href='http://www.google.com/calendar/event?eid=cmJpbjFrMzRicWVlZDYzbG8wZm5sZWcwdGsgbGF1cmFwb2luZGV4dGVyLmNvbV85MWpudHQybmR0ZmpwdnQ1YXR2ZmNiazVia0Bn' title='alternate'/><link rel='self' type='application/atom+xml' href='http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/rbin1k34bqeed63lo0fnleg0tk'/><author><name>Laura B. Poindexter speaking and event schedule</name></author></entry><entry><id>http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/linjem5remhcqa41601q80e0kk</id><published>2012-04-12T21:39:16.000Z</published><updated>2012-05-10T08:20:42.000Z</updated><category scheme='http://schemas.google.com/g/2005#kind' term='http://schemas.google.com/g/2005#event'/><title type='html'>The Power of Email Marketing with Location Based Marketing for Retailers</title><summary type='html'>When: Thu Jun 14, 2012 8am to 10am&amp;nbsp;
EDT&lt;br&gt;
&lt;br&gt;Who: Laura B. Poindexter speaking and event schedule
&lt;br&gt;Where: Microsoft Store  7917 Tysons Corner Center [it is IN the mall, 2nd floor, Sesction P] McLean, VA 22102 
&lt;br&gt;Event Status: confirmed</summary><content type='html'>When: Thu Jun 14, 2012 8am to 10am 
EDT&lt;br /&gt;
&lt;br /&gt;Who: Laura B. Poindexter speaking and event schedule
&lt;br /&gt;Where: Microsoft Store  7917 Tysons Corner Center [it is IN the mall, 2nd floor, Sesction P] McLean, VA 22102 
&lt;br /&gt;Event Status: confirmed
&lt;br /&gt;Event Description: The Power of Email Marketing with Location Based Marketing for Retailers

Register at http://conta.cc/HGY6NU

Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships in all types of business and organizations. This session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies that lead to increased profits, revenue and engagement.

        What is permission-based email marketing and becoming a trusted sender
        Email list building
        Increasing deliverability and open rates
        Writing good subject lines and content - getting readers to take action
        Tracking results and what to do with this information
        How email and social media marketing work together to achieve goals


Location Based Marketing for Retailers
Come learn about all the location based online marketing tools including online review sites like Yelp! and Angie&amp;#39;s List, how they work and how to leverage them for your retail store.

Register at http://conta.cc/HGY6NU</content><link rel='alternate' type='text/html' href='http://www.google.com/calendar/event?eid=bGluamVtNXJlbWhjcWE0MTYwMXE4MGUwa2sgbGF1cmFwb2luZGV4dGVyLmNvbV85MWpudHQybmR0ZmpwdnQ1YXR2ZmNiazVia0Bn' title='alternate'/><link rel='self' type='application/atom+xml' href='http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/linjem5remhcqa41601q80e0kk'/><author><name>Laura B. Poindexter speaking and event schedule</name></author></entry><entry><id>http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/vevp1fnu1714vcslbg92gps370</id><published>2012-04-12T21:38:41.000Z</published><updated>2012-05-10T08:14:52.000Z</updated><category scheme='http://schemas.google.com/g/2005#kind' term='http://schemas.google.com/g/2005#event'/><title type='html'>Social Media Marketing Made Simple with Showing Your Stuff on YouTube</title><summary type='html'>When: Thu Jun 7, 2012 8am to 10am&amp;nbsp;
EDT&lt;br&gt;
&lt;br&gt;Who: Laura B. Poindexter speaking and event schedule
&lt;br&gt;Where: Microsoft Store  7917 Tysons Corner Center [it is IN the mall, 2nd floor, Sesction P] McLean, VA 22102 
&lt;br&gt;Event Status: confirmed</summary><content type='html'>When: Thu Jun 7, 2012 8am to 10am 
EDT&lt;br /&gt;
&lt;br /&gt;Who: Laura B. Poindexter speaking and event schedule
&lt;br /&gt;Where: Microsoft Store  7917 Tysons Corner Center [it is IN the mall, 2nd floor, Sesction P] McLean, VA 22102 
&lt;br /&gt;Event Status: confirmed
&lt;br /&gt;Event Description: Social Media Marketing Made Simple with Showing Your Stuff on YouTube

Register at http://conta.cc/HKrwIm

You’ve probably heard of social media. You may even understand the value social media can bring to your business. Now wondering how to start? In this introductory session, we cover strategies and best practices to get the most out of your social media activities, including:

    What social media marketing really is and why use it

    Introduction to social media channels and how to evaluate what’s right for your business or organization

    How small businesses are using these low-cost tools to gain visibility, develop relationships and drive sales and response

    How to create good content for your social media marketing campaigns and time management

    How to balance social media marketing with email marketing and your other marketing efforts.

Showing Your Stuff with YouTube
The evolution of the Internet and widespread broadband access has made the power of video accessible to the small business owner. Find out how to draw web site traffic and gain customers using videos on YouTube, the #2 site for search.

Learn how to use visual content to promote your business. If you join me, you will learn how to:

    educate your prospects to be better customers and promoters of your product
     increase your web site visits by giving yourself a presence on this site which is the #2 search engine behind Google
    re-purpose your YouTube videos in your other marketing efforts, including your Linkedin profile
    customize your YouTube channel
    create videos cost-effectively
    tag your videos with keywords

Register at http://conta.cc/HKrwIm</content><link rel='alternate' type='text/html' href='http://www.google.com/calendar/event?eid=dmV2cDFmbnUxNzE0dmNzbGJnOTJncHMzNzAgbGF1cmFwb2luZGV4dGVyLmNvbV85MWpudHQybmR0ZmpwdnQ1YXR2ZmNiazVia0Bn' title='alternate'/><link rel='self' type='application/atom+xml' href='http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/vevp1fnu1714vcslbg92gps370'/><author><name>Laura B. Poindexter speaking and event schedule</name></author></entry><entry><id>http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/15i3ncpq5ulonvushlkafve828</id><published>2012-01-04T15:55:26.000Z</published><updated>2012-05-07T18:21:24.000Z</updated><category scheme='http://schemas.google.com/g/2005#kind' term='http://schemas.google.com/g/2005#event'/><title type='html'>Social Media Marketing Made Simple PLUS Getting Started with Social Campaigns</title><summary type='html'>When: Fri May 18, 2012 11:45am to 2pm&amp;nbsp;
EDT&lt;br&gt;

&lt;br&gt;Where: ITT Technical Institute  14420 Albemarle Point Place  Chantilly, VA 20151
&lt;br&gt;Event Status: confirmed</summary><content type='html'>When: Fri May 18, 2012 11:45am to 2pm 
EDT&lt;br /&gt;

&lt;br /&gt;Where: ITT Technical Institute  14420 Albemarle Point Place  Chantilly, VA 20151
&lt;br /&gt;Event Status: confirmed
&lt;br /&gt;Event Description: Social Media Marketing Made Simple PLUS Getting Started with Social Campaigns

Learn the Best Practices for your social media presence - including Facebook, Twitter, LinkedIn &amp;amp; more – that you can use to build the relationships that mean success for your business or organization! Come learn the essential elements of transforming new prospects into repeat, passionate customers, members, volunteers and referral generators – and who in turn help you grow your business using the power of social media marketing.

• Extend your online marketing reach;
• Reach with endorsement; that is, get your passionate customers/members to tell your story and spread the word; and
• Leverage content that helps your friends, fans &amp;amp; followers to share their experience.
Word-of-mouth has always been the best way to attract new people to your business. Constant Contact&amp;#39;s Social Campaigns product makes it easy for you to supercharge your social word-of-mouth to get you what you want from your social media marketing: more fans and more new business.
Along the way, we&amp;#39;ll discuss tricks of the trade and other relevant best practices. You&amp;#39;ll have plenty of time to ask questions, provide feedback, share your experiences and listen to how others are using Constant Contact Social Campaigns to grow their business and establish lasting relationships with customers.

This Lunch-n-Learn is followed by a live 45 minute demo of Constant Contact&amp;#39;s email marketing product with the 3 Keys to Email Marketing beginning at 1:15 pm.

About Laura B. Poindexter, Principal, Queenb Creative
Laura is a renowned thought leader, guiding clients through the changing electronic marketing and social media environment. Since 2000, her company Queenb Creative (formerly laura b creative), has managed clients&amp;#39; online presence, maximized their social media and electronic marketing. In January 2012, Laura was named the first Constant Contact Local Expert in Northern Virginia.

Register at: http://bit.ly/yaXn75</content><link rel='alternate' type='text/html' href='http://www.google.com/calendar/event?eid=MTVpM25jcHE1dWxvbnZ1c2hsa2FmdmU4MjggbGF1cmFwb2luZGV4dGVyLmNvbV85MWpudHQybmR0ZmpwdnQ1YXR2ZmNiazVia0Bn' title='alternate'/><link rel='self' type='application/atom+xml' href='http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/15i3ncpq5ulonvushlkafve828'/><author><name>Laura B. Poindexter speaking and event schedule</name></author></entry><entry><id>http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/a0m1betf8322pkuab9srqlrc7o</id><published>2012-04-11T14:07:26.000Z</published><updated>2012-04-19T13:00:30.000Z</updated><category scheme='http://schemas.google.com/g/2005#kind' term='http://schemas.google.com/g/2005#event'/><title type='html'>Online Advertising: Using Your Ad Dollars Effectively</title><summary type='html'>When: Tue May 1, 2012 12pm to 1pm&amp;nbsp;
EDT&lt;br&gt;
&lt;br&gt;Who: Laura B. Poindexter speaking and event schedule
&lt;br&gt;Where: Community Business Partnership, 7001 Loisdale Road, Suite C Springfield, VA  22150
&lt;br&gt;Event Status: confirmed</summary><content type='html'>When: Tue May 1, 2012 12pm to 1pm 
EDT&lt;br /&gt;
&lt;br /&gt;Who: Laura B. Poindexter speaking and event schedule
&lt;br /&gt;Where: Community Business Partnership, 7001 Loisdale Road, Suite C Springfield, VA  22150
&lt;br /&gt;Event Status: confirmed
&lt;br /&gt;Event Description: Join us to learn:
- the different avenues for your advertising dollars online
- integrating your online efforts with your complete marketing strategy
- how to evaluate if your online marketing is effective

About Laura B. Poindexter
Laura B. Poindexter is a renowned thought leader, guiding clients through the changing electronic marketing and social media environment. Her public seminars have helped hundreds of business owners learn and employ affordable marketing solutions. Since 2000, her company, Queenb Creative (formerly laura b creative), has managed clients’ online presence, maximized their social media and electronic marketing to positively impact their bottom line and enhance audience engagement.

a Greater Springfield Chamber of Commerce Brown Bag Luncheon event

Register at http://business.springfieldchamber.org/events/details/brown-bag-seminar-05-01-2012

Chamber members - FREE
Non-members - $10.00
payable at door</content><link rel='alternate' type='text/html' href='http://www.google.com/calendar/event?eid=YTBtMWJldGY4MzIycGt1YWI5c3JxbHJjN28gbGF1cmFwb2luZGV4dGVyLmNvbV85MWpudHQybmR0ZmpwdnQ1YXR2ZmNiazVia0Bn' title='alternate'/><link rel='self' type='application/atom+xml' href='http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/a0m1betf8322pkuab9srqlrc7o'/><author><name>Laura B. Poindexter speaking and event schedule</name></author></entry><entry><id>http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/0qesm6umao2p30897efo64vhoo</id><published>2012-02-07T03:02:51.000Z</published><updated>2012-04-15T06:12:58.000Z</updated><category scheme='http://schemas.google.com/g/2005#kind' term='http://schemas.google.com/g/2005#event'/><title type='html'>The Power of Email Marketing</title><summary type='html'>When: Wed Apr 25, 2012 8am to 10am&amp;nbsp;
EDT&lt;br&gt;

&lt;br&gt;Where: Microsoft Store  7917 Tysons Corner Center [it is IN the mall, 2nd floor, Sesction P] McLean, VA 22102 
&lt;br&gt;Event Status: confirmed</summary><content type='html'>When: Wed Apr 25, 2012 8am to 10am 
EDT&lt;br /&gt;

&lt;br /&gt;Where: Microsoft Store  7917 Tysons Corner Center [it is IN the mall, 2nd floor, Sesction P] McLean, VA 22102 
&lt;br /&gt;Event Status: confirmed
&lt;br /&gt;Event Description: Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships in all types of business and organizations. This session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies that lead to increased profits, revenue and engagement.

 - What is permission-based email marketing and becoming a trusted sender
 - Email list building
 - Increasing deliverability and open rates
 - Writing good subject lines and content - getting readers to take action
 - Tracking results and what to do with this information
 - How email and social media marketing work together to achieve goals

Please visit http://conta.cc/AEjCKy to register.

Please note this seminar is from 8:00-10:00am EST. Sometimes Google Calendar changes the time zone.</content><link rel='alternate' type='text/html' href='http://www.google.com/calendar/event?eid=MHFlc202dW1hbzJwMzA4OTdlZm82NHZob28gbGF1cmFwb2luZGV4dGVyLmNvbV85MWpudHQybmR0ZmpwdnQ1YXR2ZmNiazVia0Bn' title='alternate'/><link rel='self' type='application/atom+xml' href='http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/0qesm6umao2p30897efo64vhoo'/><author><name>Laura B. Poindexter speaking and event schedule</name></author></entry><entry><id>http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/vid5a1iv0e67g2tfl0b3fsq65c</id><published>2012-02-07T02:54:55.000Z</published><updated>2012-04-15T05:42:35.000Z</updated><category scheme='http://schemas.google.com/g/2005#kind' term='http://schemas.google.com/g/2005#event'/><title type='html'>Social Media Marketing Made Simple with Marketing in Short Bursts with Twitter</title><summary type='html'>When: Thu May 24, 2012 8am to 10am&amp;nbsp;
EDT&lt;br&gt;

&lt;br&gt;Where: Microsoft Store  7917 Tysons Corner Center [it is IN the mall, 2nd floor, Sesction P] McLean, VA 22102 
&lt;br&gt;Event Status: confirmed</summary><content type='html'>When: Thu May 24, 2012 8am to 10am 
EDT&lt;br /&gt;

&lt;br /&gt;Where: Microsoft Store  7917 Tysons Corner Center [it is IN the mall, 2nd floor, Sesction P] McLean, VA 22102 
&lt;br /&gt;Event Status: confirmed
&lt;br /&gt;Event Description: Social Media Marketing Made Simple with Marketing in Short Bursts with Twitter

Register at http://conta.cc/yIekQf

You’ve probably heard of social media. You may even understand the value social media can bring to your business. Now wondering how to start? In this introductory session, we cover strategies and best practices to get the most out of your social media activities, including:

    What social media marketing really is and why use it

    Introduction to social media channels and how to evaluate what’s right for your business or organization

    How small businesses are using these low-cost tools to gain visibility, develop relationships and drive sales and response

    How to create good content for your social media marketing campaigns and time management

    How to balance social media marketing with email marketing and your other marketing efforts.

Marketing in Short Bursts with Twitter
The media is all aflutter over Twitter, the leading micro-blogging site. You may be thinking that Twitter can not help your business, but used in the right way Twitter can help you reach your customers directly via web, email, even text messages to their cell phones.

Learn how to promote your business on this unique microblogging sites that limits your posts to 140 characters.

If you join me, you will learn:

     how to share information through tweets to build a community of followers interested in your product or service
     enhance interaction with your customers and prospects through direct messaging
    automate communication tasks using Twitter
    Use the endless array of available free Twitter apps to streamline your social media efforts
    integrate Twitter with your other social media marketing efforts

 
Wow, the class was amazing, Laura. Chock full of great tips; extremely thorough.

~ Fletch Wiley
musician/composer
on Effective Blogging seminar


Register at http://conta.cc/yIekQf

Please note this seminar is 8:00-10:00am. Google calendar sometimes has an inaccurate time zone.</content><link rel='alternate' type='text/html' href='http://www.google.com/calendar/event?eid=dmlkNWExaXYwZTY3ZzJ0ZmwwYjNmc3E2NWMgbGF1cmFwb2luZGV4dGVyLmNvbV85MWpudHQybmR0ZmpwdnQ1YXR2ZmNiazVia0Bn' title='alternate'/><link rel='self' type='application/atom+xml' href='http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/vid5a1iv0e67g2tfl0b3fsq65c'/><author><name>Laura B. Poindexter speaking and event schedule</name></author></entry><entry><id>http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/7ao3lj2gruvngcin41bq6s4mvk</id><published>2012-02-07T03:04:41.000Z</published><updated>2012-04-15T05:41:15.000Z</updated><category scheme='http://schemas.google.com/g/2005#kind' term='http://schemas.google.com/g/2005#event'/><title type='html'>The Power of Email Marketing with Engaging Your Mobile Audience</title><summary type='html'>When: Tue May 22, 2012 8am to 10am&amp;nbsp;
EDT&lt;br&gt;

&lt;br&gt;Where: Microsoft Store  7917 Tysons Corner Center [it is IN the mall, 2nd floor, Sesction P] McLean, VA 22102 
&lt;br&gt;Event Status: confirmed</summary><content type='html'>When: Tue May 22, 2012 8am to 10am 
EDT&lt;br /&gt;

&lt;br /&gt;Where: Microsoft Store  7917 Tysons Corner Center [it is IN the mall, 2nd floor, Sesction P] McLean, VA 22102 
&lt;br /&gt;Event Status: confirmed
&lt;br /&gt;Event Description: Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships in all types of business and organizations. This session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies that lead to increased profits, revenue and engagement.

 - What is permission-based email marketing and becoming a trusted sender
 - Email list building
 - Increasing deliverability and open rates
 - Writing good subject lines and content - getting readers to take action
 - Tracking results and what to do with this information
 - How email and social media marketing work together to achieve goals

Engaging Your Mobile Audience
Our society is on the go more and more and getting their attention is increasingly difficult. The secret is to engage them when they need your services and that is likely when they are away from their computer screen. We will discuss:

    making your email mobile-friendly
    building your list through QR codes and text messages
    getting users to share your content
    best practices for a mobile website


Please visit http://conta.cc/xTpatm to register.

Please note this seminar is from 8:00-10:00am EST. Sometimes Google Calendar changes the time zone.</content><link rel='alternate' type='text/html' href='http://www.google.com/calendar/event?eid=N2FvM2xqMmdydXZuZ2NpbjQxYnE2czRtdmsgbGF1cmFwb2luZGV4dGVyLmNvbV85MWpudHQybmR0ZmpwdnQ1YXR2ZmNiazVia0Bn' title='alternate'/><link rel='self' type='application/atom+xml' href='http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/7ao3lj2gruvngcin41bq6s4mvk'/><author><name>Laura B. Poindexter speaking and event schedule</name></author></entry><entry><id>http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/sjr5t487acefrn0n2gqr81kugs</id><published>2012-04-12T21:36:52.000Z</published><updated>2012-04-15T04:48:46.000Z</updated><category scheme='http://schemas.google.com/g/2005#kind' term='http://schemas.google.com/g/2005#event'/><title type='html'>3 Keys to Email Marketing</title><summary type='html'>When: Thu May 17, 2012 11:30am to 1pm&amp;nbsp;
EDT&lt;br&gt;
&lt;br&gt;Who: Laura B. Poindexter speaking and event schedule
&lt;br&gt;Where: Microsoft Store  7917 Tysons Corner Center [it is IN the mall, 2nd floor, Sesction P] McLean, VA 22102 
&lt;br&gt;Event Status: confirmed</summary><content type='html'>When: Thu May 17, 2012 11:30am to 1pm 
EDT&lt;br /&gt;
&lt;br /&gt;Who: Laura B. Poindexter speaking and event schedule
&lt;br /&gt;Where: Microsoft Store  7917 Tysons Corner Center [it is IN the mall, 2nd floor, Sesction P] McLean, VA 22102 
&lt;br /&gt;Event Status: confirmed
&lt;br /&gt;Event Description: 3 Keys to Email Marketing 

Register at http://conta.cc/HHJnhj

Yes indeed: email marketing is THE #1 highest return-on-investment marketing you can do: an average of $43 realized for every one dollar you spend.

Wow. So what are you waiting for?

Come learn the keys to using the most powerful relationship-building technology tool available today - easy, inexpensive and highly effective email marketing! We will provide three of the most important tips on how to create a permission-based list, increase your email deliverability and open rates, write good headlines and content, and strategies for getting -- and keeping -- high quality prospects, customers and members.

A briefer version of the Power of Email Marketing, focusing on the most important aspects of:

    What is permission-based email marketing and list building

    How to decide on the best format, content, and frequency for your organization

    Getting readers to take action, tracking results, and what to do with this information

Register at http://conta.cc/HHJnhj</content><link rel='alternate' type='text/html' href='http://www.google.com/calendar/event?eid=c2pyNXQ0ODdhY2Vmcm4wbjJncXI4MWt1Z3MgbGF1cmFwb2luZGV4dGVyLmNvbV85MWpudHQybmR0ZmpwdnQ1YXR2ZmNiazVia0Bn' title='alternate'/><link rel='self' type='application/atom+xml' href='http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/sjr5t487acefrn0n2gqr81kugs'/><author><name>Laura B. Poindexter speaking and event schedule</name></author></entry><entry><id>http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/5416alujeho7mllovi7sm8jloo</id><published>2012-04-12T21:22:10.000Z</published><updated>2012-04-15T04:44:46.000Z</updated><category scheme='http://schemas.google.com/g/2005#kind' term='http://schemas.google.com/g/2005#event'/><title type='html'>Social Media Marketing Made Simple with Making an Impact on LinkedIn</title><summary type='html'>When: Wed May 2, 2012 8am to 10am&amp;nbsp;
EDT&lt;br&gt;
&lt;br&gt;Who: Laura B. Poindexter speaking and event schedule
&lt;br&gt;Where: Microsoft Store  7917 Tysons Corner Center [it is IN the mall, 2nd floor, Sesction P] McLean, VA 22102
&lt;br&gt;Event Status: confirmed</summary><content type='html'>When: Wed May 2, 2012 8am to 10am 
EDT&lt;br /&gt;
&lt;br /&gt;Who: Laura B. Poindexter speaking and event schedule
&lt;br /&gt;Where: Microsoft Store  7917 Tysons Corner Center [it is IN the mall, 2nd floor, Sesction P] McLean, VA 22102
&lt;br /&gt;Event Status: confirmed
&lt;br /&gt;Event Description: Social Media Marketing Made Simple including Making an Impact on LinkedIn

Register at http://conta.cc/IHGF0F

You’ve probably heard of social media. You may even understand the value social media can bring to your business. Now wondering how to start? In this introductory session, we cover strategies and best practices to get the most out of your social media activities, including:

    What social media marketing really is and why use it

    Introduction to social media channels and how to evaluate what’s right for your business or organization

    How small businesses are using these low-cost tools to gain visibility, develop relationships and drive sales and response

    How to create good content for your social media marketing campaigns and time management

    How to balance social media marketing with email marketing and your other marketing efforts.

Making an Impact on LinkedIn
Find out how to be more active on this business networking site. Learn about the new functionality that LinkedIn has added that can help you establish yourself as an expert in your line of work. If you could only take advantage of one social media outlet, I recommend LinkedIn. But, you need to have a strategy and be active. If you join me, you will learn:

    how to expand your network
    establish yourself as an expert within your field
    get introduced to the right person at a company where you are trying to get your foot in the door
    integrate LinkedIn to your other social media marketing efforts

Register at http://conta.cc/IHGF0F</content><link rel='alternate' type='text/html' href='http://www.google.com/calendar/event?eid=NTQxNmFsdWplaG83bWxsb3ZpN3NtOGpsb28gbGF1cmFwb2luZGV4dGVyLmNvbV85MWpudHQybmR0ZmpwdnQ1YXR2ZmNiazVia0Bn' title='alternate'/><link rel='self' type='application/atom+xml' href='http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/5416alujeho7mllovi7sm8jloo'/><author><name>Laura B. Poindexter speaking and event schedule</name></author></entry><entry><id>http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/4dl0pirag7ek1iqe7jhf5u10r4</id><published>2012-01-17T21:23:04.000Z</published><updated>2012-04-05T12:00:57.000Z</updated><category scheme='http://schemas.google.com/g/2005#kind' term='http://schemas.google.com/g/2005#event'/><title type='html'>Social Media Marketing Made Simple with Facebook Timeline</title><summary type='html'>When: Tue Apr 10, 2012 8am to 10am&amp;nbsp;
EDT&lt;br&gt;
&lt;br&gt;Who: Laura B. Poindexter speaking and event schedule
&lt;br&gt;Where: Microsoft Store, Tysons Corner Center, 1961 Chain Bridge Road,Tysons Corner, VA 22102
&lt;br&gt;Event Status: confirmed</summary><content type='html'>When: Tue Apr 10, 2012 8am to 10am 
EDT&lt;br /&gt;
&lt;br /&gt;Who: Laura B. Poindexter speaking and event schedule
&lt;br /&gt;Where: Microsoft Store, Tysons Corner Center, 1961 Chain Bridge Road,Tysons Corner, VA 22102
&lt;br /&gt;Event Status: confirmed
&lt;br /&gt;Event Description: You’ve probably heard of social media. You may even understand the value social media can bring to your business.  Now wondering how to start?  In this introductory session, we cover strategies and best practices to get the most out of your social media activities, including: 
 - What social media marketing really is and why use it 
 - Introduction to social media channels and how to evaluate what’s right for your business or organization 
 - How small businesses are using these low-cost tools to gain visibility, develop relationships and drive sales and response 
 - How to create good content for your social media marketing campaigns and time management
 - How to balance social media marketing with email marketing and your other marketing efforts.

In-depth review of Facebook and Facebook Timeline
Facebook forced all business pages to the new Timeline format on March 30. Come find out how to update your page to take advantage of this new format and how to market effectively to your fans and prospective fans.

Register at http://conta.cc/HfGk3R</content><link rel='alternate' type='text/html' href='http://www.google.com/calendar/event?eid=NGRsMHBpcmFnN2VrMWlxZTdqaGY1dTEwcjQgbGF1cmFwb2luZGV4dGVyLmNvbV85MWpudHQybmR0ZmpwdnQ1YXR2ZmNiazVia0Bn' title='alternate'/><link rel='self' type='application/atom+xml' href='http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/4dl0pirag7ek1iqe7jhf5u10r4'/><author><name>Laura B. Poindexter speaking and event schedule</name></author></entry><entry><id>http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/_csp68t3gdtmn4rb370rmuqbie1q36sb1cplnaor4ec</id><published>2012-01-31T14:32:27.000Z</published><updated>2012-03-15T10:29:06.000Z</updated><category scheme='http://schemas.google.com/g/2005#kind' term='http://schemas.google.com/g/2005#event'/><title type='html'>Social Media Marketing Overview: CANCELLED</title><summary type='html'>When: Thu Mar 15, 2012 8am to 10am&amp;nbsp;
EDT&lt;br&gt;

&lt;br&gt;Where: Microsoft Store, Tysons Corner Center, 1961 Chain Bridge Road,Tysons Corner, VA 22102
&lt;br&gt;Event Status: confirmed</summary><content type='html'>When: Thu Mar 15, 2012 8am to 10am 
EDT&lt;br /&gt;

&lt;br /&gt;Where: Microsoft Store, Tysons Corner Center, 1961 Chain Bridge Road,Tysons Corner, VA 22102
&lt;br /&gt;Event Status: confirmed
&lt;br /&gt;Event Description: You&amp;#39;ve heard about the sites: Linkedin, Facebook, Twitter. Everyone says &amp;quot;You need to be on there&amp;quot;, but you have no idea what they are or how to leverage them to increase business. You may have even joined one of two of these Social Media sites but you haven&amp;#39;t seen a difference in your business. This overview will show the impact of social media in today&amp;#39;s society and help you differentiate which social media platforms are right for your business.

Visit http://conta.cc/xTfwRO to register.

Please note this seminar is 8:00-10:00am EST. sometimes Google Calendar changes the time zone displayed.</content><link rel='alternate' type='text/html' href='http://www.google.com/calendar/event?eid=X2NzcDY4dDNnZHRtbjRyYjM3MHJtdXFiaWUxcTM2c2IxY3BsbmFvcjRlYyBsYXVyYXBvaW5kZXh0ZXIuY29tXzkxam50dDJuZHRmanB2dDVhdHZmY2JrNWJrQGc' title='alternate'/><link rel='self' type='application/atom+xml' href='http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/_csp68t3gdtmn4rb370rmuqbie1q36sb1cplnaor4ec'/><author><name>Laura B. Poindexter speaking and event schedule</name></author></entry><entry><id>http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/lc89u7cqhd6upsl5m9ju92acb8</id><published>2012-03-09T10:50:38.000Z</published><updated>2012-03-09T10:50:38.000Z</updated><category scheme='http://schemas.google.com/g/2005#kind' term='http://schemas.google.com/g/2005#event'/><title type='html'>Social Media Marketing Made Simple</title><summary type='html'>When: Fri Apr 20, 2012 8am to 10am&amp;nbsp;
EDT&lt;br&gt;

&lt;br&gt;Where: ITT Tech, 14420 Albemarle Point Place, Chantilly, VA 20151
&lt;br&gt;Event Status: confirmed</summary><content type='html'>When: Fri Apr 20, 2012 8am to 10am 
EDT&lt;br /&gt;

&lt;br /&gt;Where: ITT Tech, 14420 Albemarle Point Place, Chantilly, VA 20151
&lt;br /&gt;Event Status: confirmed
&lt;br /&gt;Event Description: You’ve probably heard of social media. You may even understand the value social media can bring to your business.  Now wondering how to start?  In this introductory session, we cover strategies and best practices to get the most out of your social media activities, including: 
 - What social media marketing really is and why use it 
 - Introduction to social media channels and how to evaluate what’s right for your business or organization 
 - How small businesses are using these low-cost tools to gain visibility, develop relationships and drive sales and response 
 - How to create good content for your social media marketing campaigns and time management
 - How to balance social media marketing with email marketing and your other marketing efforts.

Register at http://conta.cc/yyqeCJ

Please note this seminar is 8:00-10:00am. Google calendar sometimes has an inaccurate time zone.</content><link rel='alternate' type='text/html' href='http://www.google.com/calendar/event?eid=bGM4OXU3Y3FoZDZ1cHNsNW05anU5MmFjYjggbGF1cmFwb2luZGV4dGVyLmNvbV85MWpudHQybmR0ZmpwdnQ1YXR2ZmNiazVia0Bn' title='alternate'/><link rel='self' type='application/atom+xml' href='http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/lc89u7cqhd6upsl5m9ju92acb8'/><author><name>Laura B. Poindexter speaking and event schedule</name></author></entry><entry><id>http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/vhmgsfc23bsne463lu6q417n40</id><published>2012-03-09T10:43:37.000Z</published><updated>2012-03-09T10:43:37.000Z</updated><category scheme='http://schemas.google.com/g/2005#kind' term='http://schemas.google.com/g/2005#event'/><title type='html'>The Power of Email Marketing</title><summary type='html'>When: Fri Mar 23, 2012 8am to 10am&amp;nbsp;
EDT&lt;br&gt;

&lt;br&gt;Where: ITT Tech, 14420 Albemarle Point Place, Chantilly, VA 20151
&lt;br&gt;Event Status: confirmed</summary><content type='html'>When: Fri Mar 23, 2012 8am to 10am 
EDT&lt;br /&gt;

&lt;br /&gt;Where: ITT Tech, 14420 Albemarle Point Place, Chantilly, VA 20151
&lt;br /&gt;Event Status: confirmed
&lt;br /&gt;Event Description: Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships in all types of business and organizations. This session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies that lead to increased profits, revenue and engagement.

 - What is permission-based email marketing and becoming a trusted sender
 - Email list building
 - Increasing deliverability and open rates
 - Writing good subject lines and content - getting readers to take action
 - Tracking results and what to do with this information
 - How email and social media marketing work together to achieve goals

Please visit http://conta.cc/xuFyjG to register.

Please note this seminar is from 8:00-10:00am EST. Sometimes Google Calendar changes the time zone.</content><link rel='alternate' type='text/html' href='http://www.google.com/calendar/event?eid=dmhtZ3NmYzIzYnNuZTQ2M2x1NnE0MTduNDAgbGF1cmFwb2luZGV4dGVyLmNvbV85MWpudHQybmR0ZmpwdnQ1YXR2ZmNiazVia0Bn' title='alternate'/><link rel='self' type='application/atom+xml' href='http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/vhmgsfc23bsne463lu6q417n40'/><author><name>Laura B. Poindexter speaking and event schedule</name></author></entry><entry><id>http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/gpv0qm1j9e4n7834st6t52vh08</id><published>2012-02-14T21:10:48.000Z</published><updated>2012-02-23T14:08:49.000Z</updated><category scheme='http://schemas.google.com/g/2005#kind' term='http://schemas.google.com/g/2005#event'/><title type='html'>3 Keys to Email Marketing Lunch and Learn</title><summary type='html'>When: Wed Feb 29, 2012 11:30am to 1pm&amp;nbsp;
EST&lt;br&gt;
&lt;br&gt;Who: Laura B. Poindexter speaking and event schedule
&lt;br&gt;Where: Microsoft Store, Tysons Corner Center, 1961 Chain Bridge Road,Tysons Corner, VA 22102
&lt;br&gt;Event Status: confirmed</summary><content type='html'>When: Wed Feb 29, 2012 11:30am to 1pm 
EST&lt;br /&gt;
&lt;br /&gt;Who: Laura B. Poindexter speaking and event schedule
&lt;br /&gt;Where: Microsoft Store, Tysons Corner Center, 1961 Chain Bridge Road,Tysons Corner, VA 22102
&lt;br /&gt;Event Status: confirmed
&lt;br /&gt;Event Description: Yes indeed: email marketing is THE #1 highest return-on-investment marketing you can do: an average of $43 realized for every one dollar you spend.

Wow. So what are you waiting for?

Come learn the keys to using the most powerful relationship-building technology tool available today - easy, inexpensive and highly effective email marketing! We will provide three of the most important tips on how to create a permission-based list, increase your email deliverability and open rates, write good headlines and content, and strategies for getting -- and keeping -- high quality prospects, customers and members.

Register for this FREE workshop today! Space is limited!

Register at http://conta.cc/ytXFrs

Please note this seminar is 11:30am - 1:00pm. Google calendar sometimes shows an inaccurate time zone.</content><link rel='alternate' type='text/html' href='http://www.google.com/calendar/event?eid=Z3B2MHFtMWo5ZTRuNzgzNHN0NnQ1MnZoMDggbGF1cmFwb2luZGV4dGVyLmNvbV85MWpudHQybmR0ZmpwdnQ1YXR2ZmNiazVia0Bn' title='alternate'/><link rel='self' type='application/atom+xml' href='http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/gpv0qm1j9e4n7834st6t52vh08'/><author><name>Laura B. Poindexter speaking and event schedule</name></author></entry><entry><id>http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/_e5n6qeb260p3eqjechm3appg6or32oj765pj4r9gcc</id><published>2012-01-16T14:15:35.000Z</published><updated>2012-02-16T10:25:12.000Z</updated><category scheme='http://schemas.google.com/g/2005#kind' term='http://schemas.google.com/g/2005#event'/><title type='html'>Social Media Marketing Overview</title><summary type='html'>When: Thu Feb 16, 2012 8am to 9:30am&amp;nbsp;
EST&lt;br&gt;

&lt;br&gt;Where: Fortessa Conference Room, 22601 Davis Drive  Sterling, VA 20164
&lt;br&gt;Event Status: confirmed</summary><content type='html'>When: Thu Feb 16, 2012 8am to 9:30am 
EST&lt;br /&gt;

&lt;br /&gt;Where: Fortessa Conference Room, 22601 Davis Drive  Sterling, VA 20164
&lt;br /&gt;Event Status: confirmed
&lt;br /&gt;Event Description: guest speaker at Countryside Connection, a Loudoun County Chamber of Commerce leadshare group. This is a free event and open to members and non-members.

I will present a 20 minute version of my Social Media Marketing Overview.

This overview will show the impact of social media in today’s society and help you differentiate which social media platforms are right for your business. Laura B. Poindexter of Queenb Creative will share specific tips on best business practices on all the major social networking sites. In fact, if you have any questions you&amp;#39;d like to ask, please submit them on Laura&amp;#39;s Facebook page at http://www.facebook.com/laurabcreative.</content><link rel='alternate' type='text/html' href='http://www.google.com/calendar/event?eid=X2U1bjZxZWIyNjBwM2VxamVjaG0zYXBwZzZvcjMyb2o3NjVwajRyOWdjYyBsYXVyYXBvaW5kZXh0ZXIuY29tXzkxam50dDJuZHRmanB2dDVhdHZmY2JrNWJrQGc' title='alternate'/><link rel='self' type='application/atom+xml' href='http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/_e5n6qeb260p3eqjechm3appg6or32oj765pj4r9gcc'/><author><name>Laura B. Poindexter speaking and event schedule</name></author></entry><entry><id>http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/40u6n1n81cu6gr5hrjuimq6des</id><published>2012-02-15T02:33:40.000Z</published><updated>2012-02-15T02:33:40.000Z</updated><category scheme='http://schemas.google.com/g/2005#kind' term='http://schemas.google.com/g/2005#event'/><title type='html'>eBusiness Now! Technology Support for Small Businesses</title><summary type='html'>When: Wed Feb 15, 2012 8am to 4:45pm&amp;nbsp;
EST&lt;br&gt;

&lt;br&gt;Where: DC Convention Center,801 Mt Vernon Place, NW,Washington, DC 20001
&lt;br&gt;Event Status: confirmed</summary><content type='html'>When: Wed Feb 15, 2012 8am to 4:45pm 
EST&lt;br /&gt;

&lt;br /&gt;Where: DC Convention Center,801 Mt Vernon Place, NW,Washington, DC 20001
&lt;br /&gt;Event Status: confirmed
&lt;br /&gt;Event Description: JUST for small business - one day - with information-packed seminars, workshops and panel discussion - the tools you need to succeed --

and it&amp;#39;s FREE!

Join us at the eBusiness Now! event! Thanks to SCORE and key technology sponsors, we are delivering a day-long, free event for small businesses. Held at the DC Convention Center, eBusiness Now! will provide insight from high-level keynote speakers, plus workshops and discussion panels focusing on how to use technology to boost your performance.

This free event includes a sit-down lunch with featured speakers to provide in-person discussion, networking opportunity and practical information that can be used to improve your bottom line.

FEATURED SPEAKERS include:
* Senator Ben Cardin of Maryland
* Ron Cates, Constant Contact Director New Market Development &amp;amp; Southwest Region
* FCC Commissioner Mignon Clyburn

WORKSHOPS with Practical and Useful Advice include:
* Boosting Your Business Using Technology - Cut through the hype to find real business value.
* Getting in Tune with Your Customer Base - Using Social Media (Facebook, Google+, Twitter, etc.) to engage your customers.

BUZZ SESSIONS - Exciting AM &amp;amp; PM Panel Discussion include:
* Automating Your Business Operation - Building and populating the perfect Web Site.
* Making Sure Your Customers Find You - Understanding and Using SEO and Paid Search.
* Delivering the Goods - Effective use of Cloud Computing, Social Media, and other tools.
* Improving Your Cash Flow - Using technology in new ways to enhance your bottom line.

REGISTRATION is LIMITED at this FREE Event! Don&amp;#39;t wait - use the link to reserve your seat today.

We&amp;#39;ll see you there!</content><link rel='alternate' type='text/html' href='http://www.google.com/calendar/event?eid=NDB1Nm4xbjgxY3U2Z3I1aHJqdWltcTZkZXMgbGF1cmFwb2luZGV4dGVyLmNvbV85MWpudHQybmR0ZmpwdnQ1YXR2ZmNiazVia0Bn' title='alternate'/><link rel='self' type='application/atom+xml' href='http://www.google.com/calendar/feeds/laurapoindexter.com_91jntt2ndtfjpvt5atvfcbk5bk%40group.calendar.google.com/public/basic/40u6n1n81cu6gr5hrjuimq6des'/><author><name>Laura B. Poindexter speaking and event schedule</name></author></entry></feed>