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            <title>WhereScape News</title>
            <link>http://wherescape.client.markerstudio.com/</link>
            <description>WhereScape News</description>
            <copyright>WhereScape</copyright>
            <webMaster>support@wherescape.com</webMaster>
            <item>
                  <title>WhereScape Software wins "Red Herring 100 Asia" Award for 2007</title>
                  <link>http://wherescape.client.markerstudio.com/news/wherescape-wins-red-herring.aspx</link>
                  <description>&lt;p&gt;&lt;b&gt;Red Herring Magazine has announced that WhereScape Software - the leading data warehouse lifecycle management company - has won a prestigious Red Herring 100&amp;nbsp;Asia 2007 Award.&lt;/b&gt;&lt;/p&gt;

&lt;p&gt;The awards celebrate the most promising private technology ventures in the Asia Pacific region, with candidates from sixteen countries including China, India, Japan, Singapore, Korea, Australia and Vietnam. Winners were announced at the Red Herring 100 Asia&amp;nbsp;event in Hong Kong, on August 29-31.&lt;/p&gt;

&lt;p&gt;The winners were selected on quantitative and qualitative criteria such as financial performance, technology innovation, quality of management, execution of strategy, and integration into their ecosystem.&amp;nbsp;&lt;/p&gt;

&lt;p&gt;"The winners are exceptional&amp;nbsp;companies who thrive on innovation and strongly define&amp;nbsp;the important&amp;nbsp;role of technology in Asia’s economy and throughout the world,"&amp;nbsp;says Joel Dreyfuss, Editor-in-Chief of Red Herring.&lt;/p&gt;

&lt;p&gt;"After a rigorous evaluation process, we’re very happy with the winners we selected. There was a large pool to choose from and we’re impressed by the caliber of innovative talent bursting from Asia’s business and technology sector.”&lt;/p&gt;

&lt;p&gt;CEO of WhereScape Software Michael Whitehead flew to Hong Kong to accept the award and attend the awards event, which brought together an elite group of entrepreneurial and global venture investment firms to showcase excellence in innovation. The event featured three days of keynote discussions, roundtable panels and networking events designed for participants to make connections and learn what it takes to achieve the best in business and technology in Asia.&amp;nbsp;&lt;/p&gt;

&lt;p&gt;He says the win is prestigious because it confirms WhereScape RED’s status as one of the most promising young companies in the region.&lt;/p&gt;

&lt;p&gt;“Past winners have gone on to lead the next wave of disruption and cutting-edge innovation,” Michael Whitehead says.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;“We’re proud that Red Herring has identified us as one of these companies. The purpose of the awards is to discover and highlight the most promising companies, and in the process help them attract capital that will enable growth and the realization of that promise. It’s a real vote of confidence to be selected as a winner.”&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;About WhereScape Software&lt;/strong&gt;&lt;/p&gt;

&lt;div&gt;
&lt;p&gt;WhereScape RED builds data warehouses faster.&amp;nbsp; It is the only Integrated Development Environment that supports the entire data warehouse management life cycle.&amp;nbsp; WhereScape RED&amp;nbsp;integrates source system exploration, schema design, metadata management, warehouse scheduling and enhancement into a single software package.&lt;/p&gt;
&lt;/div&gt;

&lt;div&gt;
&lt;p&gt;The WhereScape RED Integrated Development Environment software &lt;strong&gt;builds, prototypes and enhances data warehouses 10-100 times faster&lt;/strong&gt; than traditional software - all in the database, and all available for scrutiny and modification.&lt;/p&gt;
&lt;/div&gt;

&lt;p&gt;&lt;strong&gt;&amp;nbsp;&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;About Red Herring&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;Red Herring is a global media company uniting the world’s best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine; an online daily technology news service; technology research, and major events for technology leaders around the globe. Red Herring provides an insider’s access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. For more information, visit &lt;strong&gt;&lt;a href="http://www.redherring.com/"&gt;www.redherring.com&lt;/a&gt;&lt;/strong&gt;.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Contact at Red Herring:&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;Maggie Xiao&lt;br&gt;
Director, Red Herring APAC&lt;/p&gt;

&lt;p&gt;650.585.3419 &amp;nbsp;&lt;/p&gt;

&lt;p&gt;mxiao@redherring.com&lt;/p&gt;</description>
                  <pubDate>Fri, 28 Sep 2007 11:18:46 GMT</pubDate>
                  <author>WhereScape.com</author>
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            <item>
                  <title>WhereScape Software Makes Finals of Red Herring Awards</title>
                  <link>http://wherescape.client.markerstudio.com/news/wherescape-red-herring-award.aspx</link>
                  <description>&lt;p&gt;&lt;strong&gt;WhereScape Software makes finals of &amp;quot;Red Herring 100 Asia&amp;quot; Awards 2007&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;strong&gt;Red Herring Magazine has announced that WhereScape Software - the leading data warehouse lifecycle management company - has been short listed as a finalist for the Red Herring 100 Asia 2007 awards. &lt;br /&gt;&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;The awards are designed to celebrate the most innovative technology companies in the Asia Pacific region, honoring companies from sixteen countries including China, India, Japan, Singapore, Korea, Australia and Vietnam. The winners will be announced at the Red Herring 100 Asia event in Hong Kong, on August 29-31.&lt;/p&gt;&lt;p&gt;&lt;br /&gt;The Red Herring editorial team selected the finalists based on quantitative and qualitative criteria such as financial performance, technology innovation, quality of management, execution of strategy, and integration into their ecosystem.&amp;nbsp; &lt;/p&gt;&lt;p&gt;&lt;br /&gt;&amp;quot;The finalists are exceptional companies who thrive on innovation and strongly define the important role of technology in Asia&amp;rsquo;s economy and throughout the world,&amp;quot; says Joel Dreyfuss, Editor-in-Chief of Red Herring.&lt;/p&gt;&lt;p&gt;&lt;br /&gt;President of WhereScape Software Michael Whitehead says becoming a finalist is prestigious because it confirms WhereScape RED&amp;rsquo;s status as one of the most promising young companies in the region. &lt;br /&gt;&amp;ldquo;When you look at past finalists you see companies that have gone on to lead the next wave of disruption and cutting-edge innovation,&amp;rdquo; he says. &lt;/p&gt;&lt;p&gt;&lt;br /&gt;&amp;ldquo;We&amp;rsquo;re proud that Red Herring has identified us as one of these companies. The purpose of the awards is to discover and highlight promising companies, and in the process help them attract capital that will enable growth and the realization of that promise. It&amp;rsquo;s a real vote of confidence to be chosen, and we look forward to the final awards.&amp;rdquo; &lt;/p&gt;&lt;p&gt;&lt;br /&gt;About WhereScape Software&lt;br /&gt;WhereScape RED is the only comprehensive Integrated Development Environment for data warehousing that supports the entire data warehouse management life cycle.&amp;nbsp; WhereScape RED integrates source system exploration, schema design, metadata management, warehouse scheduling and enhancement into a single, simple integrated design.&lt;/p&gt;&lt;p&gt;The WhereScape RED Integrated Development Environment software builds, prototypes and enhances data warehouses 10-100 times faster than traditional software - all in the database, and all available for scrutiny and modification.&lt;/p&gt;&lt;p&gt;&lt;br /&gt;About Red Herring&lt;br /&gt;Red Herring is a global media company uniting the world&amp;rsquo;s best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine; an online daily technology news service; technology research, and major events for technology leaders around the globe. Red Herring provides an insider&amp;rsquo;s access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. For more information, visit &lt;a href="http://www.redherring.com/"&gt;www.redherring.com&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;Contact at Red Herring:&lt;br /&gt;Maggie Xiao&lt;br /&gt;Director, Red Herring APAC&lt;br /&gt;650.585.3419&amp;nbsp;&amp;nbsp; &lt;br /&gt;&lt;a href="mailto:mxiao@redherring.com"&gt;mxiao@redherring.com&lt;/a&gt;&amp;nbsp; &lt;br /&gt;&amp;nbsp;&lt;/p&gt;</description>
                  <pubDate>Wed, 15 Aug 2007 13:17:10 GMT</pubDate>
                  <author>WhereScape.com</author>
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                  <title>WhereScape to Exhibit at SQL Server PASS Conference</title>
                  <link>http://wherescape.client.markerstudio.com/news/wherescape-exhibit-sql-server.aspx</link>
                  <description>&lt;p&gt;&lt;strong&gt;Visit WhereScape at the 2007 PASS Community Summit&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;WhereScape will be exhibiting at the Microsoft SQL Server Users Conference and Expo, September 18-21 2007, Denver Convention Center,&amp;nbsp;Denver Colorado.&lt;/p&gt;</description>
                  <pubDate>Tue, 14 Aug 2007 13:18:44 GMT</pubDate>
                  <author>WhereScape.com</author>
            </item>
            <item>
                  <title>WhereScape RED Customer Naturally Fresh featured in DM Review Magazine</title>
                  <link>http://wherescape.client.markerstudio.com/news/feature-in-dm-magazine.aspx</link>
                  <description>&lt;p&gt;

In the latest edition of DM Review, read about how WhereScape customer Naturally Fresh quickly deployed a data warehouse with WhereScape RED.
&lt;/p&gt;
&lt;p&gt;
&lt;a href="http://www.dmreview.com/article_sub.cfm?articleId=1087637" target="_blank"&gt;http://www.dmreview.com/article_sub.cfm?articleId=1087637&lt;/a&gt;&lt;/p&gt;</description>
                  <pubDate>Sun, 1 Jul 2007 10:26:38 GMT</pubDate>
                  <author>WhereScape.com</author>
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                  <title>Master distributor set to expand Australian market</title>
                  <link>http://wherescape.client.markerstudio.com/news/expand-australian-market.aspx</link>
                  <description>&lt;p&gt;Atlanta, GA - WhereScape today announed that it has appointed Sydney-based MIP as its master distributor, kicking off a major drive to expand sales, usage and deployment of WhereScape RED across Australia.
&lt;/p&gt;&lt;p&gt;
Founded fifteen years ago in the U.K, MIP is well known for launching products like Infomatica, Microstrategy, Clementine and Forest &amp; Trees into the Australian market.
&lt;/p&gt;&lt;p&gt;
The new distributor plans to be highly pro-active in increasing the presence and usage of WhereScape RED across Australia, says CEO Steve Hitchman.
&lt;/p&gt;&lt;p&gt;
&amp;quot;The market really needs this capability,&amp;quot; he says.
&lt;/p&gt;&lt;p&gt;
&amp;quot;It will save Australian customers huge amounts of time and money, reduce risk, and radically improve the time to market for their data warehousing and business intelligence projects.&amp;quot;
&lt;/p&gt;&lt;p&gt;
WhereScape RED builds data warehouses 10-100 times faster than existing solutions and encapsulates the principles and best practices of data warehousing out of the box.
&lt;/p&gt;&lt;p&gt;
&amp;quot;These are the things which make data warehouses successful,&amp;quot; Steve Hitchman says.
&lt;/p&gt;&lt;p&gt;
&amp;quot;Traditionally, they have only been available from the brains of specialist data warehouse practitioners.  Australian customers can gain significant benefits from using this type of next generation technology. We will generate interest through trade and road shows, seminars and through our relationships with other companies in the data space.&amp;quot;
&lt;/p&gt;&lt;p&gt;
MIP is also building up a WhereScape RED skill base that can be deployed to support any reseller.
&lt;/p&gt;&lt;p&gt;
 &amp;quot;We’re working to grow and deepen the support skill base that’s available to Australian customers and resellers. We’re here to support resellers that have extra support needs of any kind. If a reseller asks us for help, they’ve got it.&amp;quot;&lt;/p&gt;&lt;p&gt;</description>
                  <pubDate>Tue, 1 May 2007 10:39:29 GMT</pubDate>
                  <author>WhereScape.com</author>
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                  <title>WhereScape Signs Technology Agreement with MicroStrategy</title>
                  <link>http://wherescape.client.markerstudio.com/news/technology-agreement-with-micro-strategy.aspx</link>
                  <description>&lt;p&gt;
&lt;strong&gt;Agreement Will Lead to Integration Between WhereScape&amp;#039;s Data Warehouse Solution and MicroStrategy&amp;#039;s Business Intelligence Software&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;
Atlanta, GA - WhereScape Software, provider of the first lifecycle management software solution specifically designed for data warehouses, announced today a technology agreement with MicroStrategy, a leading worldwide provider of business intelligence software.
&lt;/p&gt;&lt;p&gt;
WhereScape will deliver a version of WhereScape RED that integrates with MicroStrategy and enables users to easily create new data warehouses and data marts at least 30 percent faster, or in a matter of hours or a day, compared to traditional methods which take weeks and months. Not only does this make developers more productive but it slashes data warehouse development costs by as much as half. With WhereScape RED, MicroStrategy users also will be able to quickly and easily create meta data for new MicroStrategy &amp;quot;projects&amp;quot; that will help minimize the complexity and time to create business intelligence reports. A “project” is a mapping that communicates with MicroStrategy business intelligence tools on what data will be available to the users and how to access it.
&lt;/p&gt;&lt;p&gt;
WhereScape RED addresses the growing need for an Integrated Development Environment that supports the entire data warehouse lifecycle and provides enterprises with far more productivity, flexibility and speed in building, prototyping and enhancing data warehouses. WhereScape RED provides a complete and integrated data warehouse lifecycle management environment for data warehouses developed on Oracle, SQL Server or Teradata.
&lt;/p&gt;&lt;p&gt;
&amp;quot;The data warehouse industry needs products like WhereScape RED, which are designed to reduce data warehouse development time and maintenance costs,” said Sanju Bansal, MicroStrategy COO. “We are pleased that WhereScape Red has developed a version of their product that makes it easier for our customers to build new MicroStrategy business intelligence applications.&amp;quot;
&lt;/p&gt;&lt;p&gt;
&amp;quot;We are excited to have one of the world&amp;#039;s leading providers of business intelligence solutions as our technology partner,” said Michael Whitehead, president and CEO of WhereScape. “The upcoming integrated solution between WhereScape RED and MicroStrategy will provide a powerful data warehouse and business intelligence solution for users.&amp;quot; &lt;/p&gt;</description>
                  <pubDate>Mon, 26 Mar 2007 10:32:44 GMT</pubDate>
                  <author>WhereScape.com</author>
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