Dan Matejsek (pronounced ma-tay-sek), also known as kickassmarketer, recently posted a 48-minute long video in AffPlaybook, which could shed a lot of insight for new and experienced mobile marketers.
As an experienced affiliate and now offer owner, Dan has generated revenue in the 8-figure range with Android apps.
While I am already familiar with several aspects of mobile marketing, Dan shared a number of points from his presentation which are new to me and key to making a mobile campaign with a higher chance of success.
To access the recording, you need to be an AffPlaybook member, and if you’re following the strategies that Dan lays out, your membership will be paying for itself many times over.
If you’re already a member, you can search for the thread “Behind the scenes private tour of mobile advertiser portal tour” (Yes, the title is a little redundant, but the content is good).
If you’re not a member yet, you can access my Affplaybook discount code to get $10 off per month.
You can visit Dan’s blog at kickassmarketer.
Ok, what are you waiting for?]]>
Have you ever have a project that you wanted to get out because it’ll be good for you, but you’re just keeping busy with other projects?
I have been planning to get back to writing fiction for the Kindle platform for the longest time, but consulting work, affiliate campaigns and other stuff kept getting in the way.
So here is something exciting to put out as a challenge.
I read this post about a USA Today bestselling author who writes just 500 words a day. Every day.
So I’m working out a system to write a 20,000 word fiction book in 40 days (ie: 500 words/day).
I created a Google Doc to track my progress.
It has some features like tracking my progress on a daily, weekly and macro goal basis.
I also have the flexibility to bust my weekly goals, but the next week’s goals are reset to 3,500 again, so it has features to avoid stuff like being super productive for a week or two then letting stuff die after that.
You’re welcome to copy it and use it in your own work too.
Now here’s the interesting part.
I’ve set up weekly goals of 3,500 words per week.
My challenge is that I will achieve those word goals each week, for 6 weeks and have a draft at the end of it.
If I miss one of those goals, I’ll pay out $1,000.
Haven’t worked out the payment mechanics yet. If you have a suggestion, post in the comments and let me know.
So, yeah, based on $1,000 per week, and 6 weeks in the challenge, I’m putting $6,000 on the line. (Yes, you guys qualify for this).
Important: If you would like some cash, be sure to share this post via Facebook to qualify for the cash if I mess up.
Some strategies I’m working on:
1) Achieving the weekly goal earlier than day 7!
2) Week 1,2 should be the easy weeks. Week 3,4 will be more challenging and week 5,6 is where I’ll need to work on a strong finish.
The g-doc will be updated in real-time as I complete each stage of the challenge. You can see my word count at each stage and also some periodic updates here. (I’m planning on weekly updates).
PS: It’s always good to eat your own dog food.
If you’re interested, I’m following the Kindling system, developed by Geoff Shaw. It is a comprehensive Kindle book writing training program which comes up with getting the idea for plots, planning your work, formatting it so it conforms to Kindle’s book specs, and how to promote your stuff once it’s ready.
If you’re interested in creating a business from writing and marketing books on Amazon’s platform, be sure to check out Kindling.
In an initative to help Singapore businesses combat rising costs, develop new technology and boost their efficiency, the government launched the Productivity and Innovation Credit (PIC) scheme.
The PIC scheme provides tax benefits for businesses that invest in productivity and innovation activities and successful applicants enjoy tax credits and reimbursement of their approved expenditure.That means buying items like computers and other equipment to improve their company’s operations can result in full reimbursement of their business expenses.
For the current year ending December 2014, businesses (refering to self-employed persons, including insurance agents, financial advisors, real estate agents, tradesmen), sole-proprietorships, limited liability partnerships, private limited companies can receive up to 160% reimbursement of approved activities.
What this means is spending $5,000 on a laptop means the government will reimburse you up to $8,000 (ie: 160%) if your business and your expense meets their qualifying criteria.
In particular, Internet marketers and those who use technology in their business operations (just about everyone) can benefit from this scheme.
If you look at the government website to sign up for the informational briefings, you can expect a 2-month or longer wait.
That’s one of the reasons why I’m helping to organize a series of informational briefings conducted by Daniel Goh, who has assisted in the submission of more than 100 successful PIC applications over the past 2 years.
The 160% reimbursement scheme ends this year, after which it drops to a 60% reimbursement scheme, so if it’s something you are considering, you should do it now.
Fill in your details in this form and you’ll receive information about the free briefings to be conducted in the coming weeks: PIC Informational briefing.]]>
Ok, that title is linkbait because I have contacts who are already doing that and hitting 6-figure months about half the time.
Using emailing as a traffic source, your 2 most important factors affecting open rates are:
If you have those two down, half the battle is already won.
While some continue to use long-form emails, consider going with simpler emails – a small banner or graphic, together with benefits-driven body copy will get you the clickthrough to your landing page.
If you’re matching the intent of your list with the offer, you should see average conversion rates of above 10%. Comparing this to average conversion rates of 2% to 8% (peaking at about 10-15%) using other types of traffic, including PPC search network.
It’s little wonder that email affiliates were considered some of the best affiliates at the networks where I was doing affiliate manager work.
Emailing can provide volume (once you’ve built the list) with good conversions leading to great ROIs, especially once you know what you’re doing.
It can be a little tough getting started though, especially with choosing the right ESP (email service provider).
Though I have used and promoted Aweber, GetResponse in the past,their pricing seems to have got out of control in recent years. A ESP service serving 10,000 subscribers costs $600 per year? Seems pretty outrageous.
I’ve been looking at working on projects using my own email client and riding on Amazon’s SES (Simple Email Service) delivery infrastructure, which will keep things in control.
So it was great to see a thread on AffPlaybook outlining strategies to achieve $50,000 a month in revenue with emailing.
The first thing that the senior member strikenr does is to set up the email system, including how you capture the email opt-ins, and present offers. While it may look simple for those following the tutorial thread, it’s probably taken a fair amount of testing to see what works and how to layer the components together and work out the sequence.
He gives a sample for a simple opt-in page, which aims for a 3% clickthrough rate. If you’re familiar with optimization strategies, you’ll understand how he choose the text on his submit button.
Once you have achieved some level of critical mass on your list, you can direct them to high quality content on your site, and send targeted offers to the list. Strikenr cites an example where a mail generated $1,500 in commissions.
He’s also worked out a system where he doesn’t have to offer a free report or ebook as opt-in bait and it ties in with his promotion. There are also opt-ins to doing only pop-ups to collect leads, so he does some comparison of alternate strategies to collect the email.
Although strikenr himself is diversifying into other traffic sources and offer promotion strategies, I can see how his methods and his detailed walkthrough can still work if adapted to other channels.
So, yes, if you copy his method verbatim, you will probably fail.
But if you take some of those basic strategies and apply them towards collecting opt-ins on Facebook using the various paid or viral promotion methods and use alternative traffic sources with a low CPM cost, like RTB (real-time bidding), you can get similar results.
There is work involved, you will need a budget for testing his system and the rewards can provide a steadier stream of income versus just doing an arbitrage campaign.
You can find strikenr’s thread on AffPlaybook by looking for “My guide to making $50k a month”.
And if you’re not an AffPlaybook member yet, you can sign up using my discount link: AffPlaybook discount code link.
You can also read my AffPlaybook product review.]]>
I was answering a question on a private forum from a writer who is contemplating whether to take up a publisher’s offer to publish his book.
He already has built up a following and was asking the opinion of the group whether he should take up the offer or consider self-publishing.
My advice to him:
It depends on where you see your strength and the publisher’s strength.
Are you interested in writing only, or would you like to get involved in the marketing and selling also?
The more you put in, the more you will get out of it (in terms of experience and profit).
If you are open to building your skillset and a more holistic writing/publishing business yourself, you will do better going down the self-publishing route.
Or if you are more keen to focus on product development and writing, then you would focus on making the prod and handing it off to the publisher to distribute, market. If you do so, note that the publisher will take the bulk of revenue and profits.
If you’re considering signing with the publisher, here are some points to take note of:
So, aside from these issues, getting a publisher deal is a big deal, right?
It will be if you get a deal with one of the big-name publishing houses like Simon & Schuster, Random House, Scholastic, Pearson.
You can take a look at the 56 biggest book publishers in 2014 here.
Behind the scenes though, here’s what I think happens.
Each agent or book rep has a finite amount of time and resources. So like an affiliate manager, he can only service so many clients well.
If you’re in his or her A-list, then fine, you’re settled.
But if you’re in the other 90%, then you have to struggle for their attention in terms of distribution and marketing efforts.
Given the choice, a book agent would focus their resources on promoting the new JK Rowling or George RR Martin book, vs take a gamble on an unknown author.
That’s the sad reality of life, and the publishing business.
One way for new authors to break out of this vicious cycle is to look at opportunities to write AND self promote.
Think of EL James’ “50 Shades of Grey” which started out as Twilight fan fiction, before having to re-brand itself due to trademark issues and benefitting from the buzz on the Twilight forums.
How about Amanda Hocking, author of the Trylle (think trolls going through the Twilight treatment and being re-imagined as beautiful creatures). Or New York Times bestseller author HM Ward, one of the stars of the indie publishing world?
If you’ve already started self-publishing or want to but don’t know where to start, I recommend Geoff Shaw’s Kindling program as a good starting point.
Having been in the program for about a year, I think he does a pretty good job at providing a holistic environment for writers to develop plots, write the novels or “how to” books and promote it via Amazon’s Kindle platform.
Those who have struck with it are seeing regular 5-figure monthly incomes from the process. A few of the writers are breaking the 6-figure/month mark, which is a testament to how indie publishing can be a viable and long-term stream of online income.
Kindling is also supported by an active networking group where the community of authors, editors, designers share ideas, promotion techniques and campaign data to help bring your business to the next level.
And yes, when you’re a hit online, inevitably the old-line dead tree book publishers will come knocking at your door.
If you’re hit by the writing bug, you’d want to check out Geoff Shaw’s Kindling.
I hear this often and get into these conversations, sometimes multiple times each day.
“If everything is available free on the Internet, why would anyone pay for stuff they can find for free?”. I often hear this from business owners and Internet marketers who’re looking at doing a paid product or service.
What happens is a long discussion, generally taking 30 minutes or longer. But it boils down to this: Is your stuff attractive and useful enough to get people to pay for it?
I’m enrolled in a couple of bootstrap startup programs at the moment, for which I’ve paid a couple of hundred. While I could have bought Eric Reis’ The Lean Startup for less than $15 at Amazon, I chose to pay about 20x that amount for a program instead.
We’ll get back to that in a moment.
The time burn
Let’s look at another example.
I was told about a social network that other startup entrepreneurs are using as a source of market research and populated by an active community. The caveat is that the members are very anti-marketing. If they feel you’re out to game the system, they’ll downvote your stuff and kick you out.
I am new to this network, so I read their entry on Wikipedia and found about 20+ writeups about them on Google News.
As I was going through the information, some of which dated back to 2012, I found that some of the stuff contradicted each other.
Maybe some of the content was superceded by updates. Maybe some authors were more authoritative (ie: knew what they were talking/writing about) than the others. It was sometimes hard to figure out who was giving good advice and who was talking out of their butt.
Unless I was going to spend time to go through each item, verify the author’s credibility and check the background/validity of what they were saying, I would not be able to resolve the inconsistencies.
So while this stuff is free, it is probably great for some, if you are willing to “pay” in time to filter the gems from the trash.
From my perspective, since I can’t use it in its raw form without “fixing” it, it’s not good. Not good at all.
Why pay more?
So back to the Lean Startup stuff.
I gladly paid because I wanted to understand the stuff and find actionable strategies to use.
I didn’t want to spend days going through the material then figuring out applications for the model that Eric Ries had outlined.
There were other options too. I could have enrolled in a coaching program/mastermind that cost between $2,000 and $5,000.
I procrastinated about buying in to that.
Besides the money, it would have required quite a bit of commitment in time.
So the program I eventually signed up for, which is self-paced and decently-priced (I don’t have any intention to be startup-certified), made the most sense.
If the shoe fits
So back to the original question.
There is a lot of free stuff online, probably millions of pages related to whatever you’re looking for.
Even if it is free of cost, it is not “free of time”. If you have to spend hours looking and narrowing down stuff to what you need, then spend more hours testing and seeing which works for you, you will probably end up sending a lot of time on this. Your time has a value. Take your hourly rate (based on your opportunity cost) and multiply it by the number of hours you would spend.
Even if your time is valued at a conservative $10/hour and you spend 10 hours figuring out how to uploading a video to YouTube, insert annotations and optimize it for visibility, you would have “spent” $100 ($10/hour x 10 hours) on this.
If there’s an ebook which costs $10-20 to teach me this, you can bet that I would buy it.
If you want to get the optimal results in what you do, it’s important to use your money wisely AND use your time wisely too.
Of the two, money can be earned and spent easily, but time only flows in one direction (forward) and we all have a finite amount of that (ie: we die one day).
Having said all this, that’s one of the reasons why I embarked on my life hacking project.
If I can help you become faster, stronger and better at what you are doing and in the future things you plan to do, then why wouldn’t you want to invest in yourself?
If you haven’t yet, be sure to check out “How I will make you faster and stronger. Or I will pay you $50”
Go ahead and read it.
It won’t take much time.]]>
This may come as a surprise to some of you.
Wait for it.
There’s more to the online business than just making money.
So, I often receive questions on my blog, in the forums on social media about how to get more stuff done with a limited amount of time and money.
I probably get many more questions centered around coming up with strategies to achieve your goals, finding ways to keep yourself accountable and importantly, getting the stuff you want.
I try to answer these questions when I can, but like you, I have a limited amount of time to get my own stuff done, spend time with my wife and kids and help others.
So I’ve done the next best things. I’ve compiled many of the questions I receive and identified the issues that affect a lot of people, then narrowed it down to the biggest ones.
I’m in the process of compiling these strategies into a lifehacking guide, or as the project is known the Geek Hackery Guide.
My goal is to come up with a resource that will help you become more efficient in your work and personal life. My plan is to come up with an easy-to-read guide that provides actionable steps and strategies that you can use to see results immediately.
When I was asking around my circle for feedback about my project, something interesting happened.
I spoke to my friend, Tamar Weinberg, who’s been a writer at Mashable and Lifehacker, focused on similar issues. And the more we talked, the more I realized how her ideas and stuff she uses herself would be a great match for my project.
It was a natural step to rope in an expert like Tamar, who’s already a whiz at social media and uses technology to achieve outcomes like an email inbox with zero emails. She has, what I feel is, a few secret sauce ingredients in her stuff, which I think others would get a great deal from.
So we’ve been collaborating on this project for a while and I’ve had a chance to look at some of her material she’s been preparing.
I can easily see myself implementing several of the her techniques in my own business and life.
On my part, I’ll be focusing on my strength, the area of “inner game” – this is the world of thoughts and emotions that cause us to think and act the way we do.
You may or may not be aware that inner game sometimes acquires a bit of a bad rep, especially when it’s been linked to pick-up artists, who use these techniques to influence the behavior of women around them.
I think inner game is a neutral system, it can help some with confidence issues or procrastination issues to break through those barriers and get the results, or women they want.
In my case, I’m using it for a different outcome: To help you get the results in your work life and personal life.
What I will teach you is how you can hack, rewire and reprogram your “mindware”.
Once you have done that you can hack your behavior. This will change the results you can expect to get.
Here’s how you can participate.
1) We are launching this at an introductory price of $10.
You can pre-order it and get access to a mastermind group that we will running all the way till the product is released.
2) The product will be released on August 11.
3) And here is the interested part. If the product is not released by August 11, you will receive $50. We are using a number of our own mindware hacking techniques in our project. Part of it involves sending out a reward to you if we don’t meet our target. (How is that for motivation).
4) We want you to be 100% satisfied. If you receive the product and you’re not happy with it, just contact us and we’ll give you a full refund on your purchase.
5) We will close this offer at 100 participants. We have five already in, so there are 95 spots remaining. We are keeping it to this number because I have that amount to pay out in my Paypal account now. Also, it’s financially prudent to make offers you can keep and keep your accountable. But you should not go into debt to fulfil it.
6) Ok, we’ve made our offer. Now it’s time for you to commit. You need to pull the trigger. Take action now.
->(Update: the offer has ended. Stay tuned for future updates).
PS: After you sign up, I’ll add or invite you to a private Facebook group where you’ll get access to some goodies as you watch the project take shape.]]>
Above: Some weird stuff may have happened with the video-audio synch. Either that or I should stop lipsynching.
As I’m coming back to rebuild my online business after about 2 years of neglect, I’m looking at what I have now.
Since shifting webhosting a couple of times to my current SSD cloud VPS hosting, I’ve lost a number of my product sites along the way.
Part of the rebuilding over the next couple of weeks is to have them up again.
If your sites are down, then you won’t be able to get sales from a website that isn’t there.
Likewise in the world of Internet marketing, if you don’t have campaigns up, you’ll be earning nothing.
Which is why I like Stefanie Hutson’s threads on SEO (search engine optimization) and building long-term online assets.
If you’re a member of AffPortal, you can look at “The Asset-based Approach to SEO”.
In the piece, Stefanie talks about the importance of building and owning elements of your own SEO network.
When third-party websites may remove backlinks to your site, link to you but with weird anchor text like “click here”, and do other weirder stuff, it can mess your search engine rankings,
She goes on to mention a couple of third party sites that you can create accounts at, like Blogger, Xanga, Scribd, where you can build your own asset and link to your site.
By controlling the linking asset, you have control over the type of link, anchor text and other variables which would affect your result.
Additionally, the advantage of owning one of these sites is that it has the potential to rank for your keyword in the SERPs. Have enough of these and you’ll see a wall of SEO sites where most of the results on page 1 and 2 are your sites, whether they’re YouTube videos or Pinterest pages or an Ezinearticle.
Setting up these types of sites takes time. It’ll probably take three times as long as setting up a quick-and-dirty paid traffic arbitrage campaign.
However, the payoff is that you’ll continue to benefit from them for years to come, especially if you’re building quality content.
The area I’m spending more time focused on is content strategy and content marketing.
If you’re building something that people want, it gains value.
If it’s something that people refer to often, then it gains even more value.
Can you remember the point at which Wikipedia started to replace encyclopedias, going down to the library to look at microfiche and microfilm? (If you’re younger, you may not know what this stuff is).
Likewise, the same with Google becoming the search engine of choice, and Facebook gradually become our social network of choice. (Unless you’re really young, in which case you’re probably already at Instragram or Snapchat).
The thing is that SEO and asset-based sites take much more effort to build than arbitrage campaigns.
On the flip side, they’re likely to have a much longer lifespan than the average 6 to 12 months for a CPA offer.
So you might want to spend time to diversify your income sources, even if you already are successful.
To find out more about long-term SEO strategies, you can sign up at AffPlaybook via my AffPlaybook discount code link.
Yes, I’ve disappeared from my own blog since about late 2012. No, I didn’t quit the industry or start promoting some weird MLM.
So here’s a breakdown of what I’ve been up to.
2011-2012: Neverblue affiliate manager
I had a good experience working with some of the top affiliates in the industry. Seeing how they systematize their business and scale was a good example of how you can build a business which generate fairly consistent results on a long-term basis. During my time as an AM, I was part of a team which travelled to Bangkok, Thailand, to conduct the first Neverblue Interact event. It was so popular we hosted 200 affiliates over two days.
Also, as part of the development effort, I organized an overnight hackathon-style training with hands-on campaign building in Singapore. We had some Malaysian affiliates ride a coach from Malaysia to come for the Singapore event. That was pretty strong dedication to spend about 8 hours on the bus each way to come for a workshop. At least one of them has gone on to become quite a successful affiliate.
After I left Neverblue, I did consulting work for clients, primarily running in-house paid traffic campaigns for various verticals. I had a chance to work with traffic sources that typically only large corporates or agencies had access to, which was quite an eye-opening experience. Seeing how affiliates tend to be overpaying for PPV pop traffic, I was getting a good perspective seeing what would be considered good quality leads at $0.50 CPM. That would give a good ROI for most lead gen campaigns.
July 2014: Back to the grind
With client projects finishing earlier this month (July), I finally have a chance to work on my own projects. Despite the inactivity on this block, the backlinks, pagerank are still pretty inactact and some small tests have shown that the market has only grown stronger, especially in the area of social media stuff. I’ll be working on content-based marketing and some cool social media strategies I’ve picked up recently.
Oh, and in case you missed it, I launched a suite of WordPress-related services with a partner, Siggy Gudbrandsson. It consists of a webhosting service, optimized for WordPress blogs and WordPress-powered e-commerce sites. Our own sites which reside on the platform are showing that they are ultra fast and stable after we’ve made server-level tweaks for performance.
The other service is a hand-tuned optimization service for WordPress sites. Siggy will optimize code on the theme and plugin level to optimize site speed, a factor which Google is including in it’s search engine result page (SERP) algorithm.
You can read about the launch of the WordPress optimization services and WordPress webhosting.
Complimenting the WordPress services is the launch of a new blog, AndrewWeeInside.com (nothing major on it yet) which I’ll be documenting as a followalong campaign on this blog.
Stay tuned for some interesting stuff!]]>
As any Internet marketer or business owner marketing your business online, your website is your lifeblood.
You live or die a virtual death, based on whether your blog or e-commerce store is up and running.
So, your website MUST be up at all times.
Although I had been with Bluehost shared webhosting for about 5 years, I made the choice to switch two years ago.
Much of my decision had to do with the chronic overloading of it’s servers, leading to poor performance as resources were throttled and conserved. If you exceeded 1% CPU usage, it’d be common to see a blue error screen that your site was inaccessible because it had exceeded it’s allocated resources.
So instead of rejoicing that my blog had made the list of top viewed Internet marketing or affiliate marketing blogs, my visitors would instead see the equivalent of a Windows Blue Screen of Death (BSOD). Talk about a wasted effort.
It looks like things haven’t changed much. Yesterday, I did some webhosting benchmarking for a friend, James Tippins, for his blog which is hosted on Bluehost.
This is what I saw:
If you can’t see the screenshot, it says that there are 999 other domains on that C-class IP (the unique number that a website is linked to).
While this means that Bluehost is getting good returns on each server, it isn’t as good for you for the following reasons:
There are other factors which will hurt your business, especially on overloaded servers. I can understand how a webhosting company which charges as little as $2 a month would want to max out their servers, but it will ultimately come back to bite you if you use these cheap plans.
So, after a few bad experiences with bluehost, pre-emptively blocking my site in the middle of a product launch, and a few server outages, I decided to jump ship.
I moved to another webhost, A Small Orange, on a friend’s recommendation.
The server was much more stable, compared to Bluehost and I left my blog there.
During this time, I was focusing on my affiliate manager work with Neverblue and later as a lead generation consultant for a few advertisers/clients.
It was only in the last 2 months that I had time to focus on rebuilding my Internet businesses which I had left dormant for the past 2 years.
It was also during this time that I meet Siggy Gudbrandsson, a programmer and self-confessed hacker, who had spent the last year doing client work, focused on WordPress optimization and while consulting for them would fix bugs and errors inherent in many WordPress themes and plugins.
While I hired him to work on optimizing this blog, he found that there were some bottlenecks on a server level which made this blog 25% slower than usual. In the process of mailing A Small Orange’s tech support, he was told that they would not change the server settings. I suspect that they are deliberately kept at a lower setting so that the server is stable as they host more websites on them.
Frustrated, I took up Siggy’s offer to host this blog on a SSD-based cloud VPS server. This is a bit techie, so here’s a layman’s explanation of the differences:
Server data storage: Ok, all your WordPress files, photos, data needs to be stored on a hard disk. In regular computers and servers they use magnetic hard disks, the regular boxy hard disks that have been around since 1956 when IBM developed them for use in their mainframes. The technology hasn’t changed a lot, though storage capacities have increased many thousands of times (ie: Moore’s Law). The new development is that Solid State Drives (SSD) have been invented. SDDs use flash memory, similar to the ones used in USB storage drives. Since there are no moving parts, the speed of data access is much faster, which lets your website be displayed faster. So SSDs are better than the regular hard disks which they use in cheaper webhosting plans.
Cloud-based VPS: Based on the concept of cloud computing, our webhosting server is not located on a physical machine, but rather in a cloud. The cloud comprises a section in a network of servers. While it is in the cloud, it is not located on one physical server, but distributed across the cloud. If one part fails, another part of the cloud takes over. So there will be higher reliability as the server load is distributed across multiple servers.
I could see that this blog was loading faster as a result of the WordPress optimization and the faster, better hosting.
Here are some before and after stats:
But more than just the numbers, I could see that the site is loading much more quickly now.
So, it just made sense to form a new business with Siggy to offer the WordPress-optimized hosting to more users.
Our plan is to focus only on hosting WordPress and static HTML sites, and provide the fastest and most stable webhosting environment for these types of sites.
We have just completed a webhosting install for a client this week. You can see an improvement in her website stats:
With an improvement in page load times from 6.4 seconds to 2.1 seconds, her visitors will experience a better user experience, fast page loads, which has translated to an increase in revenue.
Here’s why you need to use our service
More importantly, we want to make sure that our platform helps you grow your business, so we’ll be periodically getting your feedback for improvements and enhancements to our service.
Ok, I’m convinced, let me in
You can check out the webhosting plan here.
And request a site speed audit and find out about our WordPress hand-tuned optimization service here.
* Note: Most webhosting companies offer a pro-rated refund based on the number of months left on your contract. So you can contact them after you have moved your website to our server, then put in a refund request. If you need advice, we’d be happy to help you.
So, here’s what I feel doesn’t work for long-term email promotion – continually sending pitch emails to the list, consisting of messages asking people to buy something. I’m pretty sure most people didn’t join a list so that they’d get ads all day.
Unless you’re sending out massive amounts of email, the promotion is likely to tank, whether it’s for a CPA (cost-per-acquistion/lead generation) offer or a CPS (cost-per-sale) offer.
Eventually the list will burn itself out, with members unsubscribing from your list, flagging you as a spammer (sending you to the spamhaus doghouse) or probably both.
With a slightly longer term view, some marketers may use an article spinner, buy PLR articles, or hire a cheap writer to knock out articles for maybe as low as $1 apiece, and post an article or mail that article out to the list. Sending low quality content to a list is better than sending ads, but not that much better. It still won’t build your long-term online business.
If you’re doing either of these approaches for some time, you’ll likely find that it’s not work.
You might find yourself trapped on an ever-spinning hamster wheel of doing stuff that gives you a poor return on your time and money. You might either end up buying email data, spend most of your time doing email swaps with other list owners, or running paid ads to replace leads which have burned out (mainly due to what you’ve done).
But what’s killing your business is not the quality of your email list, but what you’re doing with that list.
I don’t really like the “churn and burn” routine of building a list, then hammering it with offers and abandoning it a year later to build a new one, so in the course of looking for long-lasting strategies I came across Jimmy D Brown’s Promo Payoff, which he recently launched.
What attracted me about his resource of “75 email starters” or conversation starters is that you can also use them for blog posts, how to guides, landing pages.
That’s because he skips a lot of the BS marketing that most ebook marketers use and instead focuses on teaching the core principles he himself uses in his business.
Key to that is a heavy dose of attraction marketing – getting your prospective customers interested by appealing to something that THEY are interested in (rather than what you’re promoting) getting them engaged in your angle and importantly, making them want to take action.
I like this approach. I’ve used it in my dating life (in a previous lifetime). It’s always easier to make the girl come to you and give you her number…I noticed that a number of these conversation openers could also be adapted to the dating/pickup artist (PUA) vertical, so if you use them, do report back on how they’re working for you.
But, back to the product itself.
I bought a copy last week and got down to reading it early this week.
Officially it consists of 4 guides in PDF format. They average about 35 pages each, and module 1 is geared towards newer marketers (as mentioned above, the techniques apply whether you’re using it for an email sequence, a one-off or series of blog posts, adcopy for offer landing pages, etc). Because it’s not based off of some weird trend or loophole, you’d find that the techniques help you build a solid foundation in content-based marketing.
Here are some highlights.
In module 2, angle #51, Jimmy goes into the “What else are you missing?” promotion angle.
By hooking on a development in your market, you can build immediate interest, then dovetail your offer into that.
Let me give you an example.
Say you have a Google News alert set for a specific keyword like smart phones.
Once you get the news alert, you get to work, crafting content themed around it.
If there’s a malware-specific alert (like the Heartbleed bug), you focus on the key questions:
1) What’s this issue about?
2) Why is it important and how does it affect me?
3) What can they do about it and how does the thing you’re promoting help with the solution.
The “thing” (solution) you’re promoting could be a mobile CPA offer, a CPS product, a paid guide.
If you’ve done your work correctly, you’ll have a decent conversion.
Because they’ve already bought into your angle – they’re read through the content, they agree with it (if they didn’t they’d stop reading).
So when they get to the recommendation, they are already pre-sold into you and the next step is pulling the trigger.
You can do some damage if you’ve set this up right.
Use your power responsibly.
And if you need specific pointers, Jimmy goes into some detail in his guide.
Module 2, Angle #60,
I call this the “cat shit” angle.
Have you heard of “Kopi Luak”?
It’s a special coffee found mainly in Sumatra, Indonesia.
The Asian Palm Civet feeds on ripe coffee berries in the forest.
Since only ripe and the tastiest berries are eaten by the civet cat, the seeds it swallows also end up in its stomach.
So organically, the cat has “curated” the best coffee beans. This is in contrast to normal coffee harvesting where machines gather coffee beans, regardless of whether they’re ripe or green and unripe, leading to an inferior flavor.
But to havest the coffee beans from the civet cat, the harvesters look for civet cat poop, then dig the undigestible coffee beans from it. They wash it and package it, selling it for a premium.
A cup of Kopi Luak can sell for $40 to $75 at speciality coffee shops.
But if you were to send out a mailing for ‘cat poop coffee’ you’re proabbly going to see poor response rates, and maybe a number of unsubscribes.
Instead, the marketers have decided to focus on the taste profile of the coffee and how rare and exclusive it is.
Both realities are true -
1) The coffee comes from cat poop
2) It has an excellent taste profile and is (pardon the pun) a pain in the butt to harvest.
But picking your angle and working it through fully (ie: not just a few random bullet points) is what’s going to get you the conversion.
Every product/service/offer has it’s positives and negatives, if you as the marketer are dwelling on the negatives, you’re pretty much sunk.
So while Jimmy gives you a massive swipe file of what works, the important thing is not just to clone and blindly use the templates, but to study them and figure out why they’re working and the key principles involved in getting the conversion.
On the content marketing front, Jimmy covers strategies in module 3.
Take angle #33 for example.
He describes and decontructs the “Top (number) tips for (getting a good result)”
“Top 5 tips to lose 10 lbs in 2 months”
“Top 9 ways to attract the woman of your dreams”
There’s a sequencing involved in presenting the pre-sell, you want to emphasize that it wasn’t something you just banged out in 5 minutes, so showing the effort with an opener like
“It took me a lot of trial and error, but I’ve work out the best way to (name the goal).”
(top 3 to 10 tips to do _____)
There’s some other stuff you need to include to make the message work as a whole, so you can check it out for the step-by-step.
He also shows you how to embed a relevant targeted call to action in the mail.
There are 50 samples of formatting content to embed these calls in your messages (again, it works equally well in emailing, blogging, landing page adcopy).
In modulet 4, there’s a list of 52 promotion methods to boost conversion.
1) Testing coupon codes, how to structure your bonus/incentive for offer conversion
2) Payment plans, – how to structure and present them
3) Loyalty programs – why and how you should implement them
4) How to effectively use scarcity strategies in your campaigns.
5) Tying a promotion to a popular culture reference, how to boost boost virality by incorporating elements from YouTube and Vine.
6) How to reactivate and entice inactive customers to come back
7) Tips to edge out competitors by making minor tweaks to your promotion, especially their blindspots
8) Packaging promotions – multiply the effect of a promotion by these bundling strategies.
9) Creating an “Everyone wins” promotion (page 28)
In additon to the core course, Promo Payoff also comes with 4 bonuses
Hey, are you still here?
Go get your copy of Payoff Promo at the 50% off early bird launch price now.]]>
Would you pay for something that you can get free online?
Specifically training in online marketing, affiliate marketing and lead generation?
How do you compare a free Internet marketing forums like the Warrior Forum, Wicked Fire or one of the other free forums, compared to a paid forum, like AffPlaybook?
A simple reply might be “You get what you pay for”.
But let’s assume you don’t buy the “free is junk, paid is quality” argument and look at the facts.
When I’ve gone into one of the free sites, I’ve found that the content posted by members tend to consist mainly of jokes, casual chat, stuff for sale and tips.
What you get out of most Internet marketing forums?
Often the jokes and chat stuff takes up most of the bandwidth, with some members coming up with stuff or services to sell to other members. The stuff for sale could be good, especially if it’s a newer provider or developer who wants to establish themselves and do some beta testing, build up goodwill or collect customer reviews.
The “tips” you get are often very hit and miss. You might occasionally get a gem, but often it’s a miss, particularly if the person giving you advice is pulling stuff out of the air, or plain making up stuff or lying through his (or her) teeth.
So, I don’t have a problem with free stuff (heck, Wikipedia is free), what I have a problem with is the low signal-to-noise ratio. There’s too much noise (junk) for the signal (useful stuff) you get. It might cost you nothing out of your pocket, but it will cost you in time to go through the lot, trying to find something useful.
To put things into context: Time is a finite resource. Everyone, whether you’re Donald Trump, Elon Musk or (insert your favorite business person or celeb) is subject to the same 24 hours per day. If you’re starting out and money is tight, it seems like money is your biggest limitation. But time is ultimately going to be your biggest bottleneck in starting or growing a business.
So it’s important to see that in the bigger picture, time is your most scarce and precious resource.
Building your online business
When it comes to building your online business, I think most people will agree that making the best use of your time is going to show the biggest results whether you succeed or fail.
That’s one of the reason why I’ve been going for quality, even if I have to pay for it, rather than try to hunt for gold in the mud heaps of free stuff out there.
It takes time and it takes money to come up with a quality product, so yes, I believe in “you get what you pay for”. That’s one of the reasons why I’ve benefitted from my membership in AffPlaybook (formerly called PPV Playbook) since early 2010, and why I’ve been recommending it to new and experienced affiliate marketers and internet marketers since the time I’ve joined.
The site’s members consist of newer affiliates as well as veterans who’ve been in the business for 10 years or more.
AffPlaybook affiliate marketing forum review
In it’s current form, the site’s content consists of:
Here’s an idea of some of the discussion sections in the forum:
As of writing this AffPlaybook review in June 2014, there are more than 12,000 discussion threads, 100,000 posts across the tutorials, traffic generation and offer conversion discussion sections and case studies, with an active membership.
Here are some of the major threads / case studies / training in the site:
Is AffPlaybook worth it? Will I see results?
The thing to realize about AffPlaybook is that you will get results only if you take action.
And by action, I don’t mean, launch one campaign and when it doesn’t show results immediately, then you give up.
Internet marketing and affiliate marketing are a long-term play. A principle that a mentor shared with me early on was “If you do what you’re supposed to do, you’ll get what you’re supposed to get”.
Some of that stuff out there that says “You can generate full time income in just 30 minutes a day” is flat-out hype. If you’re earning what you might earn in your day jobs, working 8 hours a day, in just 30 minutes a day, it’s likely you’re taking a massive short cut somewhere, or doing something less than ethical or legal. It won’t last.
An online business can be as “solid” as a bricks-and-mortar one. Look at Amazon.com. And it wasn’t built in a day. Neither can your online business.
So what does it take to be successful on the internet?
If you’re someone that gives up easily, then internet marketing, affiliate marketing are probably not a good fit for you. (Neither would day trading, options trading, forex or any activity that involves any risk, for that matter).
If you’re motivated to succeed, then focus on build up your online business.
If you lack ideas on how to get started, or want strategies and systems to bring it to the next level, then I think AffPlaybook would be a good fit for you.
Oh, and there’s more…
So, you know how you hear that you need some keyword tool or research tool so you can do market research so you know how to better position or market your own product or an affiliate product?
The bad news is that some of this stuff can cost hundreds of dollars. That’s hundreds of dollars per month!
The good news is that AffPlaybook includes a suite of tools as part of its membership.
Aff Robot tools worth it?
Some might be wondering if these are some second-rate tools that have been bundled in to increase the value of the membership.
But before we get to that, here’s an idea of what you’ll be getting.
AffPlaybook Tools include ones dealing with PPC traffic, PPV (pop up) traffic, display/banner traffic, SEO analysis/optimization tools. Additionally there’s landing page buildings, page rotation scripts, which you will need to use.
In addition there’s other goodies like WordPress plugins, specially for internet marketers/affiliates.
Oh, and like I mentioned earlier, if you’re doing datafeed sites, there’s a datafeed script which you can use to create them.
But don’t just be impressed by seeing more than 20 tools for you to use. Many of the experienced members just use those tools along, without having to buy more $97/mth or $197/mth, to build their income to 5-figures per month or more.
AffPlaybook discount code?
So if you’re interested in building out or growing your online business, then you should check out AffPlaybook.
And to sweeten the deal, if you signup via the link below, it includes an in-built $10 discount every month, which will help you save more of your ad budget for your traffic campaign.
>>> AffPlaybook discount code signup
As the presentation was presented primarily in a series of data screenshots and brief commentary, I’ll add transitions so it won’t be as jarring.
Some info about App Annie:
It recently launched a new product focused on ASO – app store optimization – which lets you see the keywords apps are ranking for.
App annie intelligence covers the iOS and android markets worldwide
Of the top 10 countries:
Top iOS store countries
Top Google Play countries
Turkey, Mexico, Brazil and Thailand are the leading emerging markets for downloads
India doesn’t have a major PC gaming market, but mobile gaming opens up the market to all phone users.
Emerging market opportunities:
The top Google Play games in Mar 2014, by revenue comprised mostly Japanese and Korean games, with 1 standout being Brave Frontier by Gumi, which launched in multiple languages in multiple countries over a period of 3 months.
Also for the month of March 2014, the top Southeast Asian countries were:
The top game publishers in Southeast Asia include:
Most of the top game developers are based in Thailand, with some coming from Singapore
The top game publishers by revenue include:
Line in contention to dominate SE Asia?
Line is prominent in the games market in Southeast Asia, especially Thailand
Its Facebook and WeChat games are expected to launch soon
The dominant mobile messaging platforms include:
Some background about 6waves.
Challenges facing game developers
Here are some of the key challenges new developers face:
Here are 5 keys to increasing your chances of success.
Key 1: Clearly define your goals
Most of developers don’t have a clear enough focus. If you’re not clear what you want, neither will the gamers and consequently your chances are success are much lower.
Here are some questions you and your team should be able to answer:
You should play to your development strengths
Once you have fleshed out the basics of the game’s direction, you should refine the vision:
Who are you targeting?
Is it a mass audience? Niche audience? Or somewhere in between?
Be sure to define your success
Set formal targets like
Also work out and be willing to adapt to a realistic timeframe for success
Investment (both time and money) are required
Be sure to factor in continuous tweaking and balancing to optimize product to make it the best you can bring to the market
Here a reality check:
Most games don’t immediately take off.
If your game publishing platform allows you to collect user feedback, use that data to continually refine your game.
If you’re following these steps, it lessens your chances of getting lost in the marketplace.
Most games launched are likely to fail and game marketplaces are filled with these “zombie games/app” (ie: not the undead, but almost behaving like it).
In summary, launch the best possible game you are capable of, making sure to think clearly about your focus.
Key 1 takeaways-
1) Your goals inform your launch strategy and tactics
2) Be sure to follow the markets and competition closely
3) Innovation and the first mover advantage are key differentiators.
Key 2: Launching your game is only the beginning
If you want to maximize the chances of a successful game launch, consider the life cycle of a game.
Doing stuff after the launch is important for your success.
Consider the importance of live ops – creating and adding new content, events, promotions to your game to keep users engaged and occupied.
Some examples of live ops:
1) Clash of Clans added a clan vs clan (ie: guild war) feature
2) Developer SuperCell did a crossover with GungHo and featured Dragonball manga/anime characters together with GungHo game characters.
Here’s an example of live ops done well: GungHo’s Puzzle and Dragons is 2 years old, yet it is showing record sales and profit, due largely to its live ops.
The topic is important for live operations to be featured in investor calls for listed developers.
The principle in live ops is pretty simple.
Invest in your players and they’ll do the same to support your efforts. Look at opportunities for crossovers and events to keep players happy and engaged
Key 3: Take more shots
The riskiest thing you can do is launch your game on a single platform, in a single language, for a single market.
Spread out your risk. Think cross platform, leverage on technologies like Unity 3D and get as many platforms as possible.
Some of the platforms you might want to consider include: iOS, Android, Facebook, Microsoft, Amazon, as well as specialist/proprietary platforms like Tencent, Line,.
Games which have implemented the multiscreen strategy well, enabling seamless play between platforms like Facebook, and letting players also have a similar experience on mobile, include Game of Thrones Ascent, King’s Bounty, Farmville 2.
Once players are invested, they will play wherever they can.
Going cross platform is something you should do if you have the capability.
Key 4: Think globally
Somewhat related to the previous point,
Most games launched only in English
If the English language game doesn’t get traction, the other language versions will usually never launch.
This could be a mistake.
The breakdown of mobile gaming revenue is as follows: 50% from Asia, 50% from the rest of the world.
The top grossing countries include:
Creating German, French, Italian, Spanish versions of your app, could give it a second chance, even if it doesn’t make a big splash in the English market.
The top iOS games in Japan as by Japanese developers. You’ll need to localize your game if you want to appeal to Japanese gamers.
The game Wonderland Epic, based on Alice in Wonderland, underwent an extensive makeover in game art from Western to Anime/Asian art when it was marketed in Japan.
Factors like language, graphics, UI (button colour, button placement) make a big difference in how your game performs.
For example, red is an auspicious colour in Chinese culture and is used for “Ok” or confirmation buttons.
But in the West, red is typically used for stop signs.
Another example of successful localization: Boom Beach, following translation to other languages, saw revenue increase 17x, and profit increase 4x.
There can be significant revenue in other languages.
Culturiation goes a long way.
Key 5: Team up when necessary
Most developers may prefer to self publish (and keep the bulk of revenue and profit) vs working with publishers
The biggest benefit of distributing your game via a publisher include the following:
1) User acquisition from an existing playerbase
2) Ability to distirbute globally
3) Saving on your need to allocate resources for marketing, freeing up time
Allows developers to focus fully on development, instead of marketing and distribution.
Here’s a summary of the 5 keys:
1) Clarify your vision: stay focused
2) Plan for post launch – especially live ops engagement
3) Think cross platform – increase your chances of success
4) Think globally – expand your reach to more countries, more markets, more languages
5) Leverage strong partners where appropriate
With most publishers Jeff’s company iDreamsky will optimize the game’s source code.
The general observation being that Western developers take a fairly passive approach to monetizing their app.
For example, in Fruit Ninja (by Halfbrick Studios), the store is located two screens deep, making it difficult for gamers to find the storefront.
After tweaking by iDreamsky the store is located on the front page.
Giving players a chance to try out purchase options
New players may not be aware that they are able to buy various blades and swords and more importantly what benefit they get from buying the blades.
So after some tweaking of the game code, they can try out the various blades, by buying a time-limited trial using free or paid currency. In this way they can try out various blades and find one that they like.
With most American game portals and platforms offering hard cash purchases in denominations like US$1, US$2, US$5 and so on, the Chinese game platforms give game developers the opportunity to provide purchase options in smaller amounts, as low as US$0.50 or even US$0.10.
Active player reactivation
After the system recognises that a player has not been playing for a week, it proactively starts a re-engagement, re-activation process by offering a promotion, like offering a $0.10 package for items which would normally cost $3.
By converting a free player into a paid player, the process of promoting further paid upgrades becomes easier.
Also, with the micropayment options available, it gives iDreamsky a variety of tools and options to not only reactivate dormant players, but also move their status into one willing to make in-app purchases.
By using these promotions to convert free-to-play players to players willing to spend on in-app purchases, the playerbase increases in value and revenue also increases correspondingly.]]>