On Wednesday I told you that top income earners don’t chase their family around or beg friends to join their business. I mean really…how appealing is that?

To review, all they do this: ATTRACTION MARKETING.

Simple review huh?

Seriously though, if you don’t have it down yet, you need to. The concept of attraction marketing. If you didn’t get the link, here it is again – http://ping.fm/Lq90I

So, to the relevant – NEWSFLASH: You have 2 target markets.

1) Current Network Marketers

2) People Actively Looking To Get Involved In Network Marketing

…And that’s it!

Of those 2 groups, neither care about your business or how great your product is or how great a track record your company has.

They already have a business…and 97 networkers out of 100 that you speak to are losing more money than they’re making!

So if they’re not looking for a product or a business opportunity, what are your prospects REALLY looking for?

People want to understand how to MARKET their business so they can actually make some money, period! People want to find a real LEADER who can actually show them exactly how to overcome their challenges and get results.

Those are the 2 reasons people are going to join YOU…

1) They either see you as a leader who can help move them closer to their goals…

2) …Or you have a marketing system, skills, or knowledge…that will help them make money.

When you know how to do BOTH of those things…people will literally gravitate to you like you’re a marketing magnet. The sky’s the limit.

There literally is ZERO competition.

Oh, and get this…

Instead of you having to build a website from scratch that positions you as a leader, learn html, test, tweak, and then learn how to make it into a duplicable system for your team IF you ever see results, we’ve completed this painful process for you:

http://ping.fm/DJwhZ

In the next post you will learn how to truly leverage yourself and build relationships with thousands of people all at once. Now THAT is exciting!

MLM Marketing Strategy #2 – The Elite Minority

I designed this blog to teach struggling network marketers how the top earners REALLY build their businesses (they don’t want you to know this stuff, so congratulations because you have found your leader that will finally reveal the hidden truth about MLM)

I’m building a new series of posts designed around the marketing system I use to build our business. There will be approximately 10-12 blog posts in this training.

This is meant to give you a glimpse as to what resources and strategies are available for network marketers to utilize in their online business.

So, with that said, why waste any time. Lets get started on our First Strategy:

There are 2 MAIN PROBLEMS facing most marketers:

1. Lack of leads
2. Running out of money

These 2 obstacles are actually VERY EASY to overcome…IF you apply the training and tactics I’m going to be teaching you in this upcoming series of posts.

The old idea of how you think you should build a network marketing business is dead.

Forget everything you have ever been taught!

Be honest with yourself.

You know its NOT WORKING.

Are you aware that 90% of network marketers make less than $10.00 a week?! I’m going to show you why…

You know you need to learn marketing and how to generate hundreds of your own leads.

You know that you need more CASHFLOW in your business.

You know that you deserve this!

Watch for my next blog post that’s going to have the first of MANY strategies and techniques to explode your business.

You will find some real ground breaking ideas and concepts that will transform you and your business…if you apply them.

For now make sure to read everything here: Prospect Attraction Alliance

I’m here to help.
Linus Ruzicka

Do you know why? Honestly!

If I were to come up and ask you right now for a great reason why someone should join you in your business, what would your answer be?

Would it be something cheesy like “So they can learn to make money online”?

Or would you even have an answer at all?

Well, what I’m about to reveal to you here will help you with that answer.

This was the topic of our training webinar tonight.

Really it comes down to two specific questions: Are they joining your Business?- OR – Are they joining You?

Most people when asked why someone should join them in their business will provide answers that are being taught to them by their uplines – but from the 1990’s.

Do these sound familiar?

• They should join you for the extra income they’ll generate.
• They will have more time and freedom
• They will be able to work from home.
• They’ll have financial freedom.
• They can retire early.
• They can pay for their child’s education.
• They can leave a legacy.
• They’ll be helping others.
• They’ll get amazing benefits from the products we offer.

They should sound familiar because hundreds of MLM companies TELL you that’s why someone would want to join your business opportunity.

Problem is, its people joining your business opportunity, and not YOU.

So, to switch that frame of thinking in your mind on why someone should join you, we need to look at sponsoring tactics that are being used by only 3% of network marketers currently.

You should be focusing on prospects that are out on the internet today. Here are the reasons they make such AMAZING prospects:
• They already have prior knowledge or experience in the MLM industry
• They have been in at least one MLM company, but often they have been in many more.
• They’re already sold on the idea of the network marketing model.
• Way too many prospects are struggling to make a profit in their current MLM company.

Now, this is where YOU come in! This is where you separate yourself from the chaff.

Looking at the four reasons I just listed, ask yourself the question again, “Why would anyone join YOU?”

The answer is that it all has to do with attraction marketing. How someone sees you. Are you the CEO of You, Inc. or are you the guy looking in from the outside of You, Inc?

Here’s how you become the CEO of You, Inc.:

1. Create Relate-ability with the prospect. They like you because of the relationship you’re building. How’s that done? You need to be active on the phone, your auto-responders, videos, etc. so that they feel like they already know you before they even join you.

2. Trust. In today’s age of scams, fraud, and internet crimes, so many people are leery of being too trusting too early. You MUST have the prospects trust or you go nowhere.

3. Respect/leadership. You must be a leader (maybe not if you’re just getting started). The lead has to respect you for who you are, what you’ve done already, and what you’re providing to them. How’s the best way to create this? Self study. The number one thing you should spend time on as a network marketer is improving yourself as a leader, mentor, and provider.

4. Support and training. Provide this to your prospects from the get-go and they automatically view you as the leader they want to follow, instead of your competition.

Now, before you go out just randomly jumping into these steps trying to become CEO, keep in mind that there are basics you want to keep in mind.

You can cover a lot of the bases if you just get active and get to know your prospects. Call them, text them, send them an e-mail, find them on Skype. Find out what they do for a living, how long they’ve been in MLM, get an idea of the success they’ve had already, the marketing they’ve done already.

This is the biggest area where so many people just drop the ball and never connect with their leads. If you never connect, the only thing they’re hearing from you is your auto responder messages.

The more you know about them, the more your own personal history will come out, and often times, you’ll form a bond that you may have never known existed prior to your contact. So get active and call your leads.

If you haven’t already, how much money have you been leaving on the table?

Before, during, and after your initial phone call or personal contact with your lead, you’re already establishing value with your messages. When you add a personal call, you take that value a step further.

You’re going to qualify yourself as a leader with your story, the success you’ve had already, what it is that you’re going to offer and provide to them, and essentially what you’re going to do to help them.

Now here is where the main money making activity comes into play when you’re talking with your leads. You’ve already established who you are and what you do. You’ve built that trust. You’ve built that relationship. They are now ready to be led to action.

By that I mean that you need to give them clear instructions on what you’re going to expect and how you operate. Give them clear instructions on what you want them to do. “O.k. Kyle, here’s how I work. It sounds like there may be a potential for us to work together here. What I want you to do next is…” Then you send them to a link, or have them fill out an application, or go to a training webinar. Something that is going to send them into producing money for you. This is where the money is made!

You are in this for money also correct? So why aren’t you monetizing your leads and helping them to do the same thing?

It’s that simple! Sure, there are more details that you’re just going to have to work through, but that is the basics of it all.

This is a process that I never created, I just follow it to a tee. It is an essential step to go through if you have any money making goals in this industry.

So, this is it as far as training on making you the CEO of You. Inc.

I want you now to go visit my blog at http://www.LinusRuzicka.com and sign-up for my Prospect Attraction Newsletter. It’s on the right had side of the screen. And YES, it’s free!

You will receive some great free tutorial videos on the exact marketing resources, strategies, and game plan that I use to make an income in this volatile, but very lucrative industry. All of this is free. Let’s start you on the road to getting you some effective training to attract more leads that are seeking you out and some money pouring into your business! So go now to http://www.LinusRuzicka.com, fill in the boxes on the “Prospect Attraction Guide” newsletter form, and click the “Submit” button.

And no, I’m not leaving yet, you’ll see more of me on the inside!

“You cannot legislate the poor into freedom by legislating the wealthy out of freedom. What one person receives without working for, another person must work for without receiving. The government cannot give to anybody anything that the government does not first take from somebody else. When half of the people get the idea that they do not have to work because the other half is going to take care of them, and when the other half gets the idea that it does no good to work because somebody else is going to get what they work for, that my dear friend, is about the end of any nation. You cannot multiply wealth by dividing it.”

O.k., so if you haven’t heard yet, I’m in the 90 Day challenge with DK and Jimmy Davis.  One of our goals on a daily basis is to follow 100 new people on Twitter.  The idea is that after 30 days you should have 30,000 new followers and you will have contact to 30,000 new people.

Well, that’s assuming that everyone follows you, which to me, should be the protocol, and really just good manners.

While at Starbucks this weekend a thought occurred to me.   What am I hoping to get out of this?  Am I doing this to get exposure for my face, name, and tweets to as many people as possible – or – should I be doing this to follow my mentors and the like and get others to follow me as well?

My thought came to me as I was looking at my Tweetdeck page with the most recent 500 tweets from people I follow and tons of automated DM’s from people I just followed.

What quality am I looking at here?

Judging by the tweets popping onto my page, it looks like the majority of the folks I see are out spamming their biz opportunities.

Really?!  Is that why I’m following you?  To get “the next best biz opp?”

And then just 30 minutes ago I got a message from Mike Dillard echoing the same thoughts I was having.

In the message he said this  “… It’s not the number of people who follow you on Twitter that matters, it’s the number of people who actually listen to you.

So, to help make my account more unique and “real-time,” I will be implementing a new tool  to weed out those that I know are just following me to gain exposure for themselves, have not reciprocated a follow to me, or those that I know are just spamming their business (these are easy to ID, just pop on twitter for a few minutes…you’ll see them).

This should drastically cut into my “homework” for the 90 day challenge, but I can’t stand it any longer.  It’s driving me nuts.

If you are someone who really wants my following, just follow me back and I’ll return the favor.

For those that I weed out, and you don’t notice, and I never hear back from you, then the better off we both are.

If I lose some followers during this process,  that’s fine. I’m doing what I can to be authentic here.

On the flip side, if you continue following me because you really want to know what I have to say and offer you in value, then THANK YOU. That’s what this tool is all about.

My Twitter address is www.Twitter.com/roozeekuh

Sincerely,

Linus Ruzicka

Mike Dillard Webinar Recording

It happened just like I said it would…I knew it!

Before we even started our webinar last night with industry legend Mike Dillard we were at MAX CAPACITY!!!  1,000 MEMBERS!!!  In fact I signed in 15 minutes early knowing this would happen.

Needless to say we had a lot of upset guests who couldn’t get on the webinar last night to receive the invaluable training Mike provided exclusively for our members.

As promised, we recorded it !

BUT here’s the catch…We’re only giving this recording to our members!

I’ve never done this before on this blog, so this is first and a rarity.

I can not bypass the fact that you need to invest in yourself and your education to become a leader in this industry.  So that is why I’ve made this offer like I have.  It is that VALUABLE!

You can actually become a member of my marketing system for $1.00 and you’ll learn exactly how the top earners are crushing the competition… the exact marketing strategies that generate well over 100+ leads per day.

And, I’m going to throw in this Mike Dillard recorded webinar training for FREE!

When you listen to Mike on this recording I’ll guarantee that you will have an “ah-ha” moment that could potentially generate you a 6-7 figure income in this industry.

And the cool part about all of this is that we’ve designed a 100% generic marketing system that was built around the EXACT principles that Dillard dissects on this call!

It’s brilliant!

Here’s the link…www.MLMLeadSystemPRO.com

If you’re not willing to trade $1.00 for a 1 hr. training with the man who revolutionized the MLM industry forever, then how do you plan on getting anywhere in this industry?

I’m dedicated to creating leaders, and without investing in educating yourself, how can you lead by example?

What’s a Funded Proposal?

Is this your Sales Funnel?

Before I get into that, a little background first.

My wife has an extensive computer and I.T. background, and she’s fairly keen on web site design and HTML code.  Before she took on the full time job of being mom, and heck, even now, she talks computer language that I simply don’t understand.  It just never clicked with me.

I’d always tell her I had no clue to what she was talking about when she and another computer tech would get together.

Well, now, here I am as an internet marketer, and of course we have lingo that we use that most people have NO CLUE about.  There are even some internet marketers that have no clue as to what certain lingo actually means.

I know I didn’t when first started down this internet entrepreneur path.  I remember reading Mike Dillards “Magnetic Sponsoring” almost two years ago and asking myself “What the hell is a funded proposal?”  And “How do you make a sales funnel?”   I had no clue at all what those terms meant.

Fast forward 2 years and here I sit now instructing others on what “Funded Proposal” and “Sales Funnel” actually mean.

In reality they are truly simple concepts.

Let’s tackle sales funnel first, because as we get into what a sales funnel is, it becomes apparent what a funded proposal is.

...or is THIS your Sales Funnel

Sales Funnel – As I Was Taught

A sales funnel is typically seen with an attraction marketing system.  (I’ve supplied a diagram here at the bottom of the article since some people are more visual learners).  It all starts off with the marketing methods you’re using.  That’s essentially the opening of the funnel.

You have your marketing resources catching people’s attention and drawing them into the funnel.  They enter the funnel once they fill out the form on your PERSONAL lead capture page.  I say “personal” because no one is going to opt in on your business lead capture page.  They want to join a leader, not a business.

The lead capture page is the entrance into the funnel – when they click that “Sign Up Now” or “Enter Here” button, they enter a whole new concept in network marketing.

The best part is that they are qualifying themselves to do it.  It is their decision.  You’ve sold them nothing, other than yourself as a leader, a mentor, and as someone that can show them how to get more leads and more cash into their business.

At this point when you start marketing correctly, there should be a large number of leads pouring into the sale funnel from your social networking sites (Twitter, Youtube, Facebook, etc.), banner ads, forums, and blogs.  The number of leads will be even larger if you’re using Pay-Per-Click (PPC) advertising – but that’s a different topic for a different time.

All of these leads have clicked on an ad, seen your lead capture page, and filled out the form.  What happens now?

Well, they immediately start receiving e-mail messages from your auto-responder like clockwork on auto-pilot.

Building Your List

You have probably heard over and over, the money is in your list – your list of contacts and prospects.  Or maybe “monetize your list”?  Does that sound familiar?  If so, your list is simply the leads that have opted into your personal lead capture page.  That’s it!  The more leads that opt in, the larger your list grows.

I only wanted to clarify this because some people still seem confused as to what a “list” actually means.

The Auto-Responder

What’s in the messages?

Well there are different things you want to have in there.  First off, a welcome message greeting your leads into your site and setting the tone of what to expect in the coming days, weeks, or months (depending on the number and scheduling of your messages).

There are several things you can be offering to people via the auto-responder.  Things to help build your rapport with the lead – like links to valuable resources, information about you (your background or your story), who you are, and what you’re all about.  Essentially ways for the lead to learn more about who you are.

Of course one other way to get to know your leads, and vice versa, is to actually call them.  Crazy concept I know!  If a lead includes their number on the form, give them a call!  It is an immeasurable way to build that relationship with your lead and for them to get to know you.  There are a METRIC TON of network marketers out there that NEVER do this.  Imagine how you will stand out from the crowd just because you took 5-10 minutes to call a new lead.  They’ll love you for it!

You can also include an initial boot-camp or training camp scenario via messages and video links that include the training information that you may have offered on your lead capture page.  This is another great way to promote you as a leader because you’re giving away your valuable information for free.

Back to the auto-responders.  Now, keep in mind, you’re not slamming them with your business right off the bat.  You introduce them to that later on down the road.  You use the auto-responders to simply tell them about you, help build your relationship, and put in your affiliate links to your affiliate sites that you use to market yourself.  That way, when they click on the links that you offer them, and they purchase something from that site, you get a commission from that sale. This can happen many times or just once.

This is how you can get paid over and over even when your leads never join you in your primary business!

Remember the Funded Proposal I was telling you about?  Well this is the best place to introduce it because it ties in with your affiliate links.

The Funded “Decent” Proposal

The funded proposal is a vital part to your sales funnel.  A funded proposal is the process of the selling of an inexpensive but very useful product to cover the costs of your business, then introducing your actual business later on after your leads have gotten to know you.

What it does is fund your business long enough with immediate profits so you can advertise more which brings you more leads, meaning you can sponsor more leads into your primary business.

If done correctly, your expenses should equal $0, or you can actually be making a profit.

Examples could be commissions from the affiliate links you provide in your auto-responder messages.  The resources for affiliate commissions are endless.  To name a few there is Mike Dillard’s Magnetic Sponsoring course and all of those products, Ann Sieg’s Renegade Marketer course, MLM Lead System PRO, Perry Marshall’s Definitive Guide to Google Adwords, list builders, auto-responders, social networks, e-books, etc.  The list can really be endless.

The primary reason for a funded proposal is what I’ve just gone over – the sales of your inexpensive products to fund your business.  But there are other reasons as well.

1.    When you have someone that purchases products from your affiliate links or buys your e-books, you have an existing customer as well as their contact information.  They are a lead!  It is much easier to introduce them to your affiliate links and products later on rather than a “cold” prospect you’ve not built a relationship with.

This is how the REAL money is made in network marketing!

2.    Because of the help you’ve already provided through your valuable information in the e-books, you’ve positioned yourself as a leader, not a salesman.  You’ve offered them a solution, your advice, your help, and a system.

3.    The information they’ve already bought from you via your affiliate links or your written material is educating & training them.  If they choose to become a part of your business and downline, they’re already trained.  Your work is darn near complete.

4.    The biggest problem with anyone joining a network marketing business is that it can take FOREVER before they feel any sort of positive cash flow.  The funded proposal eliminates this problem.  Your leads and downline get into positive cahsflow quickly and this eliminates burnout or dropout, instead, it builds confidence and momentum.

If you use a funded proposal system, it means positive cash flow for you, endless leads for you, and a monetary source for more advertising, and even more leads.

This is the system that the top income earners are using.  They aren’t selling their biz opportunity upfront.  They sell and promote everything BUT their primary business.

The funded proposal drops money into their business and attracts more network marketers to them.  Attraction Marketing!

Back to the Sales Funnel

Up to this point your leads are getting the e-mails from your auto-responder.  They are learning valuable information, techniques, strategies, and what it takes to become successful in this industry.

They’re also learning some information about you and the leader that you are.

But, I one thing I always do is provide more of who I am.  More of me so that my leads and prospects get a better idea of who I am.  I simply compose one message and add it into my auto-responder to send out to my leads.  That message contains all of the links to my social networking sites –  my blog, Face Book, Twitter, YouTube, MySpace, Better Networker.com, etc.  All of those sites contain videos, photos, ideas, thoughts, tips, and strategies that I give away for free.

This way, whatever I post in those sites, my leads can get updates about me instantly.  Plus they get to look at what I’m up to at any given point and realize that I’m just a regular Joe.  I’m not doing anything special.  I just figured out the method to get this to work for me, so I teach others how to do it as well.  Pay it forward!

The leads that have made it this far into the sales funnel are highly qualified leads.  They’ve gone to my lead capture page, they’ve received my messages via the auto responder, and I’ve talked with them personally over the phone.  They’re attending the training calls or webinars.  Some leads I even get to meet locally or at conferences.

They’ve visited my blog, seen my profiles on Twitter or Face Book, and subscribed to my newsletters.  I’ve been building a relationship with them all.

When a lead has made it this far, they are very qualified!

The next step is the end of the sales funnel – the introduction of my primary business.

This is where you hope to drive ALL of your leads to.  It never happens because some leads fall out of the funnel along the way.  And that’s o.k.!  Fall out will happen no matter what sales funnel system you’re using.  But the ones that make it this far are introduced to my primary business.

They are introduced through several different avenues.  First is through my auto-responder messages.  A message containing the links to my primary business lead capture page is sent out and introduces the lead to what I do.

Another route is through my blog site or Facebook.  I simply send them a message when the timing is right, or they click on my banner ads, or they are directed there by a message I leave, or they attend a training webinar and are introduced that way.

When I’ve done a good enough job with providing training for my leads and built that relationship with them, they will join my business because they see what I and my business can bring them.

Really, That’s it!

A sales funnel explained from top to bottom.

This is how the top income earners make money online.  There is no selling, no cold calling, no chasing family or friends.  Its attraction marketing that attracts other network marketers to you and what you have to teach.

I hope that these terms are a little less “Greek” to you now and that they make more sense.

It would have been a lot easier on me if I had known what they all meant when I started my network marketing career.  I would have saved a lot more money, had more leads into my system, and more cash flow into my business.

That’s why I wrote this article.  To make things a little more clear to you, especially if you’re just getting started in your network marketing career.

Here’s the Sales Funnel Diagram I Promised You…

Sales Funnel Diagram

You want to learn from the best of the best, right?

Here he is…

MIKE DILLARD HIMSELF!

You’re getting access to the biggest name in our industry this week because of your alliance with me.

I am 100% dedicated to bringing you unparalleled value in every subject relevant to making MILLIONS in this industry: marketing, mindset, recruiting, closing, phone skills, leadership, team building, etc…

You will most likely NEVER get to hear from Mike on a live training call again. I promise you that after this webinar you will want to call me up and thank me personally for inviting you to this very special & exclusive training.

In this industry success can happen overnight, in a moment…

THIS WEBINAR WILL BE PACKED 10 MINUTES BEFORE WE EVEN GET STARTED SO REGISTER NOW AND MAKE
SURE YOU GET TO THE WEBINAR EARLY ON WED NIGHT!

MLMLeadSystemPro Live Webinar Training – Mike Dillard.  Join us for the Dillard Webinar on Wednesday, March 11

Space WILL BE limited.

Reserve your Webinar seat now here: Mike Dillard Webinar

Live Marketing & Training Call for MLMLeadSystemPRO Members and Guests.

Join Us this Wednesday Night and listen live.

9PM Eastern
8PM Central
7PM Mountain
6PM Pacific

Time Converter Link:  http://www.timeanddate.com/worldclock/converter.html

Title: MLMLeadSystemPro Live Webinar Training – Mike Dillard
Date: Wednesday, March 11, 2009
Time: 9:00 PM – 10:30 PM EDT
Register here:  Mike Dillard Webinar

After registering you will be directed to the details for log-in information to join this Webinar.

You may very well have that life-changing “ah-ha” moment when you’re listening to insight from one of the most powerful forces in the network marketing industry today! In fact, the odds are in your favor.

Your Call…

We have had some extremely powerful webinar trainings up to this point, which should have put a few thousand dollars extra into YOUR pocket if you implemented what I showed you.

I wanted to write you really quickly to let you know that if you were to make it to just ONE of our value-packed webinars, IT WOULD BE THIS ONE!

There is 1 marketing strategy, 1 approach that every single top earner in this industry has mastered and it’s called… ATTRACTION MARKETING!!!

And what I’m doing for my very valued subscribers is sending every one of them an email notification because this Wednesday we will be interviewing the PIONEER of ATTRACTION MARKETING,

MR. MIKE DILLARD HIMSELF!!!

This guy is probably the biggest name in the MLM / Network marketing industry, PERIOD!

To get him on a call for a 1-on-1 interview is damn near impossible! Unless of course you are revolutionizing the entire MLM online industry by taking Dillard’s proven principles and reaching MILLIONS of struggling networkers globally… Luckily that’s what we’re doing

Dillard has created over 100+ millionaires with his teachings… He was the first guy in the industry to bring the term “ATTRACTION MARKETING” to the marketplace… He has the LARGEST list of active network marketers on the planet…

He charges over $1,000 / hr for his time! And I’m just going to give him to you this Wednesday!!! (keep in mind that I can give you access to a SYSTEM that wraps Mike Dillard’s proven principles into a duplicable SYSTEM that ANY network marketer can use to explode ANY MLM business overnight… its EXACTLY what the top earners are doing to build MLM EMPIRES!)

Trust me you DO NOT want to miss this call because chances are you will never be able to hear Mike Dillard on a live training again!!!

Mark your calendars now… This Wednesday, March 11th at 9:00 PM EST / 6:00pm PST… Keep your eyes on your inbox over the next couple of days as I’ll be sending you the details of the call.

We’ll see you then!