Who is Sandy Moore

Google Panda Changes in Plain English

Sandy — Tue, 08 May 2012 03:36:28 +0000

I’m prompted to write this article after a client asked “Should I be worried about the latest Google Panda changes”.

According to Matt Cutts from Webmaster Central Blog, white hat SEO and/or no SEO will work with the new Panda changes. See Reference below.

Should you be worried about Google Panda changes?

Having read a couple of articles on the Panda changes, I automatically answered the following….. “As your website is only run on white hat SEO strategies and pure content, you have nothing to worry about.”

This is what Google really wants for their consumers and from my point of view, these changes,like the Panda changes that Google makes several times per year are simply a way of cleaning up the “Web spam” or “black hat” manipulators.

After all Google is an information service, they want their users to be satisfied. They want their users to keep coming back time and time again. By keeping their content at its highest quality, they know that their satisfied customers will keep coming back.

Stop Keyword Over Stuffing

As I mentioned in the 1^st paragraph, reading this article by Matt Cutts, “Another step to reward high-quality sites” and seeing exactly what he means by “Webspam” as seen in this example you can really understand why Google implemented the Panda changes and why they continue to run a tight ship. I have to admit I’m not surprised to see this type of black hat SEO, which obviously will only ever work in the short term. You can easily see why Google has made this change and why this could harm them as a search engine long term. People are looking for quality relevant content and this type of web spam above, clearly has no place on page one of any of the search engines.

What Is Google Doing?

According to MicrositeMasters.com,“Google is trying to replace or devalue “anchor text” use with niche/content relevancy of linking sites” as a primary link relevancy, (or “quality”) signal.

Anchor text, has been proven by SEO’ers for the past 10 years as easy to manipulate. However, obtaining links from websites or pages in a similar niches and with relevant content to the keyword you’re trying to rank for is generally much harder to manipulate. This reality and ease of the manipulation obviously prompted Google to create this update.”

What should you be doing?

Having read the above post from MicrositeMasters.com I’ll break it down for those who find all this SEO jargon a little confusing.

I’m not an SEO “guru” however, I have been assisting my clients large and small, find their place on page one of the search engines for the past 3 years. I’ve been using my own white hat techniques that I pass onto my clients and to date have not had any problems.

The Panda changes that have recently taken place have hurt many businesses that have been using questionable SEO methods to improve their rankings. Some white hat websites may also have been affected with a drop in Google page rank. Keep in mind that if you are one of these businesses it won’t be long before your rankings are back to normal.

In Conclusion

All Google really wants to achieve when they make these changes is to keep relevant quality content their consumers are searching for at the top and to keep those website using black hat methods where they belong, which is nowhere near page 1.

Google simply wants to give you, their customer top quality relevant search results for the keywords you enter. If this means getting rid of the bad guys, then so be it.

Keep in mind, when trying to rank on page one of Google, if you think you can pay someone a fortune to get you there faster…… BIG MISTAKE! Over the past 4 years I have watched people waste thousands of dollars to get them on page one, only to end up with empty pockets and a lot of dissapointment.

My best advice for landing your business on page 1 for the long term is, use only white hat SEO strategies. You can either learn to do this yourself with my support or contact me for a free consultation to do it for you.

Having your business on page 1 of the search engines is no longer the mystery it once was…… when you know how.

Have the Panda changes dumped on your site, have your rankings dropped?….. let me know what you think in the comments below.

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Business Card Smart Strategies To Grow Your Blog Socially

Sandy — Mon, 07 May 2012 01:05:41 +0000

How can business card grow a blog socially?

I mean, how many people talk about it, share it with friends and even access it directly on the browser? Until you become the talk of everyone in a particular niche, you’ll still struggle to drive targeted traffic, make sales and build an online empire.

The impact of business card cannot be quantified, and if you approach it professionally, your blog would begin to touch lives around the world. In this post, I want to reveal 3 steps to grow your blog in a social manner using business card. Once you’re equipped with these steps, the struggle for targeted traffic will end, giving you an open check to cash in.

1. Be Simple But Creative

The first rule of business card marketing is to simplify the whole process. Let’s consider it; the entire business and all the furniture, fitting and asset can be compressed and embedded into a business card. Do you know that I can decipher the ‘level’ of your business, by merely looking at your card?

Off course, some business cards are so rich, but the company or service itself is actually growing. If you ask me, I think that’s a good strategy. The role of a business card is to show prospective clients how professional your services are, and how quickly you can deliver without adulterating quality.

Everyone is looking for shortcuts to achieve big results. That’s why we have software, apps for mobile devices and even plugins for our wordpress blog. When you make a business card simple, probably while background with black or read text color, you’ll automatically sound a loud gong in prospect’s mind.

2. Speak Brand In Your Business Card

Before exchanging a business card with someone, ensure you’ve stealthily added brand consciousness on it.

Any success you attain outside of your uniqueness is only temporal. The real success online is closely-tied to your brand. There is a particular thing that separates you from the next person. With the emerging trend of business startup and entrepreneurship, without a brand identity, competition might drown you.

On the business card, your business logo should be prominent. Also, use a combination of solid and light colors and blend the background. Above, I suggested white background with black or red text color, but that’s not all. Be creative and use few matured colors properly blended.

The right colors on business card can act as the ‘spice’ to encourage potential client into hiring you. Don’t just give any business card out; give away the best card that speaks brand (unique identity).

3. Juice-Up Business Card With Media Presence

Media practitioners like professional business card. You’re likely going to win a project if your business card gets to the media. Who is the media? You know… we often throw this word out but so many people don’t even understand what ‘media’ means in the concept of web marketing.

In simple explanation, the media is the name given to a group of persons who consistently source of valuable, quality and interesting news-worthy content both online and offline. In essence, anyone can join this group of content enthusiasts, provided the person can share, archive, print and distribute content across the web, in a friendly and legitimate manner.
On the internet, press release distribution is a profitable way to get media-love.

When you combine press release distribution with business card marketing, your blog and online business will go on steroid.

Business Card Recap

All in all, business card is more powerful than you think. It’s the true explanation of who you’re to the core, and what you can and cannot do. A business can be improved or destroy by tweaks made on a business card. When creatively designed and shared, you’ll get your business on the fast-lane, where success is as sure as your next meal. Take action on these tips and improve your online business – You’ll make it, don’t give up too soon!

About the Author:

Michael Chibuzor is a creative freelance writer. He helps small and mid-sized online businesses to grow their customer base and increase sales. If you’re looking for quality and persuasive contents, hire Michael to write SEO Contents to improve ROI.

Related posts: 5 Smart Ways To Supercharge A Blog With Creative Press Release Distribution How Online Communities can Help Grow Your Business Your Blog and Why you Need it to Build your Business Related posts:

I Have Breast Cancer | Share my Story and be Breast Aware

Sandy — Tue, 13 Mar 2012 01:08:32 +0000

Breast cancer, I know this is off topic, considering my usual topics are about online marketing and related topics. I’m taking advantage of this platform (my online office) to reach as many people as possible about this very important topic.

Before I tell you my story I want to tell you why I am sharing this with you. For those of you, who know me, know that I am my own boss and have been for over 3 years now, full-time. I help businesses gain a presence on page one of the search engines using some amazing free strategies and dabble in some affiliate marketing on the side. I’m a solo parent and have two gorgeous sons that I adore.

I love my life!!!

First of all, I’m not looking for your sympathy.

I want to make everyone more aware of breast cancer.

It can happen to you, your wife, girlfriend, mother, your sister, your friend, your aunty, your mother in law, your next door neighbour.

Breast cancer does not run in my family…… I am the first one.

Breast cancer can touch anyone and everyone, even men.

One in Every Nine Women are diagnosed with Breast Cancer

According to the Australian Government, Cancer Australia website

One in nine women will be diagnosed with breast cancer before the age of 85. I am one of these women and I’m 51.

I have Breast Cancer and I am Grateful!

Ok, so you are probably thinking….. Sandy, why are you grateful?

Here’s my story.

The way I look at this situation is with an open heart and an open mind. My life has been a picture of good health to date and I am grateful for this. It’s this good health that will get me through this journey, I feel strong!

This is How I Found out I Had Breast Cancer

Like I said earlier, I’m 51 and grateful that Australia is my home and breast cancer awareness is paramount in this country. From the age of 50 every woman is offered a complimentary mammogram through the Australian government breast cancer awareness program.

On the 14^th February, 2012, I had my first mammogram. A few days later I received a letter to say I’d been recalled to have more test as there were suspicious lumps in my breasts. My mum eased my mind by telling me she had also been recalled on her first test. I wasn’t at all worried until I arrived at the next appointment where more images were taken of my left breast, followed by an ultra sound.

I took my girlfriend Tracey with me who is an amazing woman and support for me. When the nurse said “if the ultrasound proves positive you will be here for about 3 hours because we’ll then carry out a biopsy” my girlfriend and I just looked at each other and said that won’t happen. Lol…….

Sure enough I stayed for a double biopsy. They had discovered 3 lumps (in their words, bad looking lumps). A week later I was back to hear the results….. Malignant or benign? The result was Malignant!

Funnily enough I stayed so positive for the next week and simply continued to live my life with my 2 beautiful boys, who have both been so strong. Children really keep you in the here and now.

You Have Invasive Breast Cancer Sandy

A week later, sitting in the specialist’s office, I was calm, positive and smiling. I had been told the week before at the breast screening clinic that the malignant lumps will be removed including a small amount of surrounding tissue. In my mind this was a great result, everything was going to be fine…… so I thought……

Five minutes later I was being told I had grade 3 breast cancer and my left breast will have to be removed along with all the lymph nodes under my left arm. He must have seen the look on my face, because he then said “You look shocked, is this the first time a mastectomy has been mentioned to you?”

I was shocked and yes, no one, until now had mentioned breast removal. Tomorrow, Wednesday 14^th March 2012, exactly 1 month to the day from my first mammogram, I will undergo a radical mastectomy.

I’m not too sure what lies ahead, however I am 110% sure I will be victorious in my battle with breast cancer… I have so much support from people reaching out to me and my family, it is truly overwhelming.

Not only do I have the support of my Mum, my 2 boys and my good friend Tracey, I have friends and colleagues worldwide praying for me and sending me their wishes and thoughts every day.

Word travels fast when you have the support of the most amazing group of people online, through Facebook and Skype etc. What touched me the most was when I found out my Mums neighbour has started a prayer chain for me and there are groups of people praying for me all over the world.

Knowing I have all this awesome support simply blows my mind.

I urge you to please share my story and share your story with me and my readers in the comments below. Early breast screening could save your loved ones and by sharing my story you will make more people breast aware.

Early breast screening is paramount to the survival of breast cancer patients.

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Facebook for Business in 2012

Sandy — Wed, 07 Mar 2012 12:32:59 +0000

Thousands of consumers and businesses are using Facebook for Business, however are they using it the right way and can they capitalise in 2012 on the through traffic?

Who’s using Facebook for Business?

I don’t know anyone who doesn’t have a Facebook account and any offline or online business that isn’t promoting their company online is leaving thousands of dollars on the table. For those of you not using Facebook for Business, it’s time to take a closer look. This isn’t a fad this is the way life is now, go online or go broke.

Facebook for Business, why should you care?

Internet users are 51% more likely to buy from your brand if they follow you on Facebook.
Plus they are 60% more likely to recommend your brand. – eMarketer
70% of Internet Users reported “trusting” consumer opinions posted in social media.
Internet users spend 6 hours a month on some form of social media. – Nielsen

Even though some people may follow your business and not necessarily buy from you they are very likely to recommend your business and brand to their friends.

Facebook for Business – How do you capitalise in 2012?

Here’s some quick Facebook facts –

Over 500 million people on Facebook worldwide

Approximately 500,000 – 750,000 accounts are opened every day

There are 150 million on mobile

Facebook is #2 in web traffic (Google is #1)

When you think about the amount of times you search Google each day, we can confidently say that Facebook is the second most popular site for traffic online.

Facebook for Business in 2012

Facebook is one of many faces and is constantly updating the way we use it. Sometimes I’m not sure if they are attempting to make it more difficult for the average user, however I am sure they are making it easier for businesses and organisations to express their identity through new features just released.

For those already using Facebook for business you will perhaps be aware of these new changes:-

Brand your Page

Highlight what matters

Manage everything in one place………… See the highlights here

Be ready, these Facebook for business page changes take place on March 31^st, 2012.

Facebook for Business – Your cover photo

Your cover photo is the first thing people will see when they visit your page. It’s important you choose a unique cover photo that represents you and your business brand. This could be a menu item if you are a restaurant, album artwork if you are a band or performer or a picture of customers using your products. Be creative and experiment with images your audience will respond well to.

You will find more information about cover photo’s here.

To be successful using Facebook for business it is imperative you have an appropriate amount of training in this area so you don’t make mistakes and drive thousands of potential customers away from your business.To be successful using Facebook for business it is imperative you have an appropriate amount of training in this area so you don’t make mistakes and drive thousands of potential customers away from your business.

Facebook for Business – Customer Service

Without you knowing it … your customers are looking for you on Facebook, if for instance they have technical issue with your product or questions about the service that you offer. When you have customers coming to your Facebook Business Page looking for answers this is a good thing. If your customer service is up to scratch and your company standards are high in this regards this is the place for you.

Imagine the feedback for your brand, business, company when a customer can have their question answered online and the problem fixed in a matter of minutes instead of waiting for up to an hour on a phone line or worst still a queue.

Many companies these days are employing someone from inside their business to man their social networking sites and keeping customers up to date with the latest information about the company and the latest products on offer.

Facebook for Business – When Customer Service Counts

Even companies known for poor customer service, such as a particular phone company here in Australia are on Facebook Pages! Now you may think this is a risk for a business of this size not generally known for its good customer service (I speak from my own experience). This would be one of the most disliked phone services in Australia as far as their customer service goes.

So, why would they risk people seeing abuse from their customers? There are many reasons:-

They want to be seen by the millions of people and potential customers that flock to Facebook daily.

They know that although there customer service may not be up to standard, they want your opinions on how to improve your experience with their company. What better place to get your instant point of view in real time.

They want you to see their latest products the minute it hits the market, you’ll see it on Facebook.

Imagine those Companies using Facebook for Business that have excellent customer service and offer online attention for their customers in real time? These customers are spreading the word online at a rapid rate of knots by hitting the “LIKE” button and sharing it with their friends, leaving you great product reviews and testimonials all over Facebook.

It’s no wonder thousands of businesses are making Facebook for Business their product of choice for advertising their business in 2012.

Facebook for Business | Where should you start?

It’s not really about where you should start but WHEN you should start and the answer is right now!

If you have someone in your business that is computer savvy and is keen to learn how to master your social networking it would pay to look at Mastering Social Media here. This is a training and marketing platform for those wishing to be successful online and learn how to market their business using social media and Facebook for business in particular. This is also a platform to learn how to generate new customers for your business long term through free online marketing strategies. I also offer personal support and guidance along the way when required.

There is a right and a wrong way to use Facebook for business so I highly recommend you source out the right information to assist you with the different strategies when using Facebook for business.

If you don’t have a staff member to do this for you or you would like to save yourself the time it takes to learn and implement Facebook for business, there are other choices available.

To discuss further options I can be contacted via the following methods below.

Phone: +61 415 145 948 or jump onto Skype.com and call me directly free of charge, Skype to Skype.

Skype: sandymoore1

If emailing the subject line should read:- Facebook for Business

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Top Five Cs For Organizing Successful Webinars Online

Sandy — Thu, 01 Mar 2012 04:17:27 +0000

Guest Author | Michael Chibuzor

Do you’ve plans to organize a webinar this year?

Even if you’re not ready to host an online meeting like guest blogging contest, video conferencing or distinct discussion, these top five Cs would help you succeed when the right time comes. Webinar is a powerful marketing system. A blogger friend of mine organized his in 2010 and it was a hit.

I don’t know where you’re right now in your web marketing career, truth is: you can go the extra mile. There is a better side of every business. If you’ve temporal downturns, there is an uptown breakthrough at the other side. Enjoy these five Cs for organizing successful webinars online. Let’s go…

1. Create – Command – Communicate – Cooperate – Convert

The first thing to make your webinar a success is creation. What do you’ve to create? I think ideas are the best things to work on. Once you’ve it in measurable quantity and quality, you’re good to go.

Without the right ideas, whatever dreams of hitting the right button will grow dim. Create information that’s worth grabbing. You need to study your niche to determine what they actually want and use that knowledge to create lasting impression. It might not be easy to fully understand your niche, but you could approach it with open minds.

Want a successful online webinar? Create an idea that’s worth listening and subscribing to.

2. Command

Next is command.

Man was created to command attention. In copywriting, you can’t go far or make headway if your headline is questionable and boring. A great online meeting has its base on command.

There is an order for every business setup. You need to pinpoint what ‘order’ yours is built on. That’s the best way to command attention in webinar organization.

Commanding attention is the key to reader engagement and sales conversion. If you fail to pique me with your marketing offers and cause me to listen, how would I buy your products? Command attention with strong headline, have benefits that’s like none other and there would be massive attendance on your webinar.

3. Communicate

It’s time for us to communicate with the right tools. I wonder how many bloggers and internet entrepreneurs understand the immense impact of eloquent speech. Have you been to a conference where the speaker is an orator?

He knows when to go slow and when to increase pace. If you can communicate your brand efficiently, nothing will be impossible for you to achieve. In organizing any form of online meeting; webinar, video conferencing and the likes, learn to communicate like a motivational speaker.

Your guests need to be persuaded. One of the principles in marketing is that you’ve to persuade people or else, they would leave. Even when they’re desperate for solutions, you’ve a role to convince them with your strongest benefits. Learn to communicate today and successful webinar will be yours.

4. Cooperate

Productive webinar revolves around cooperation.

You need to cooperate with guests, your fellow hosts and everyone you invite. It’s not enough to have people honor your webinar, treating them like Kings and Queen is the key to repeated patronage.

I’m sure you would like to sell your own product or an affiliate offer or even recommend a paid membership site. All these are legit ways to make money from your webinar but you’ve to cooperate with everyone. If you make a promise, ensure you deliver.

We are asked to under promise and over deliver. As much as this phrase has become popular, I don’t see the impact if you aren’t true to your words. Instead of striving to over-deliver on what you promised, at the detriment of your own goals, deliver just what you promise. It would enhance your online reputation more.

5. Convert

In as much as you want to teach others how to do a particular thing, it’s important to keep your ultimate goal at hand. Converting prospects and guests are the main objectives of hosting an online meeting. For bloggers who launched a guest blogging contest, I’m sure they wanted to increase readership as they work towards a better engaged blog.

Engagement is a continuous thing. I discovered recently that some posts will engage readers more while at some point, your bounce rate would be high. The moment you convert your readers into subscribers (email and RSS), the channel of success has began. Here, you could make money on the frontend and backend seamlessly.

Ensure you’ve a strong landing page, to enable you convert readers, guests and partners. I don’t know what else to say, but conversion is my final word in organizing successful webinar.

Webinar Success Recap

You can go anywhere, achieve whatever goal you set in your business, but don’t lose hold on the importance of making the web a better place. Take your time when writing web contents.

Eliminate unnecessary expectations and work really hard. Webinar has a strong impact on your bottom-line – don’t joke with it. See you at the top!

Check out Michael Chibuzor’s Info below……

Want to host a successful webinar?. Michael Chibuzor invites you to check out GoToMeeting promotion codes and GoToWebinar coupon to enable you organize your own meeting without much ado. Its’ time to take your online business to the next level, organize your online meeting today.

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How to Find a Top Online Business

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