WideFoc.us presents:
"Creating a Sustainable Social Media Program"
Your new year's resolution was to do better at using social media for yourself or your company, but you can already feel yourself slipping. Did you take on too much, too soon? Did you set unrealistic goals and expectations for your online outreach?
Join Eric and Dina from WideFoc.us as we discuss the essential steps toward creating a social media program that you and/or your team can sustain from week-to-week and month-to-month. When you leave the seminar, you'll have a strong grasp of what you can do immediately to get your social media strategies and execution on track.
Hot snacks (and cold ones, too) will be served.
When: Tuesday, February 23, 2010 from 5:30 PM - 7:30 PM (MT)
Where: Paris on the Platte
1553 Platte Street
Denver, CO 80202
How much: $29, or two for $50
RSVP here.
Seating is limited!
This month's Mile High Social Media Club program is called "Corporate & Organizational Social Media Policy," and WideFoc.us is honored to be sponsoring the event.
We believe a concise yet flexible policy, combined with solid training in best practices (and how not to be stupid), are two keys to helping employees and stakeholders make the most of their enthusiasm about their brands.
To register, click here.
On Thursday, November 19, Eric spoke about creating a sustainable social media plan as part of the New Denver Ad Club's 3rd3rsday program.
Essential elements to a sustainable plan were discussed, including:
For the entire program, click here.
Eric will be speaking about his new young adult/middle grades novel, Ray, reflected, at JAAMM Fest at the JCC in Denver On Saturday, November 7.
Doors open at 7PM.
$5 General Admission
Tickets: www.maccjcc.org
More info on the Facebook event page, here.
Eric will be part of discussion for "journalists and newsies" on September 30, presented by the Heartland Chapter of the National Academy of Television Arts and Sciences.
Join Eric Elkins and a powerhouse panel of speakers at BusinessWire's hosted workshop.
8:00 - 8:30 a.m.: Registration and Continental Breakfast
8:30 - 10:00 a.m.: Presentations and Audience Q&A
Where:
1325 Glenarm Place
Denver, CO 80206
More info here.
Should you use Twitter? The only honest answer is… “maybe.” The social network and microblogging platform is a media darling, and allows users to engage in meaningful, interesting conversations with people ("tweeps") all over the world. But it isn’t for everyone. (more)
Eric Elkins will join fellow bloggers to speak on a panel that will explore the idea of blogging as a form of self-portraiture.
Other participants include:
The panel is part of the Mizel Museum's "My Self" exhibition, which opened May 4.
Details:
When: Monday, June 29, 8:00 pm
Where: Forest Room 5 Restaurant, 2532 15th St., Denver, 80211
Cost: $5
Feel free to RSVP on Facebook!
Boulder-based Wink Optical is a very special place. Owners Dr. Liz and Brian Erley have created an “optical fusion of personalized service, leading edge science and distinctive style.” Their fully-digital equipment is among the most advanced available, which means their prescriptions are the most accurate in the region. And their paperless system makes them a very green organization.
Creative Strategies Group, an event marketing and sponsorship agency handling Wink’s PR and marketing, brought WideFoc.us into the mix to help the company leverage its upscale client base and reputation for superior accuracy and scientific expertise.
Wink's marketing goals pose a unique challenge — They need a localized outreach that attracts discerning individuals willing to invest in themselves (their high-quality services aren’t inexpensive but you truly get what you pay for). How do we build awareness of their amazing customer service and highest-quality diagnostic tools for a very targeted audience?
The good news is that Boulder is packed from mountain to valley with early adopters who are smart and tech-savvy and are willing to spend a few extra dollars for the very best services and products. They don’t compromise when it comes to their health, and they know that their eyewear is an essential part of their day-to-day wellness.
WideFoc.us has created a plan for Dr. Liz and Brian to spread the word, in a very personal way, about how they care for their patients. Through the launch of a Wink blog and use of LinkedIn to build awareness of their thought leadership in the optical industry, plus the use of Facebook and Twitter to cultivate localized conversations and affinity with Boulder influentials, WideFoc.us has created a hybrid approach, with lots of coaching and shared execution, to help the Erleys “Think Globally, Wink Locally.”