A Logo or a No-Go

noreply@blogger.com (Wil Thomas Web Creative) — Tue, 02 Dec 2008 20:57:00 +0000

Logos are a powerful reflection of you or your company.
Effective logos are simple, eye-catching and most of all, relevant.
1.) Use color. Remember, pleasing and complementary color combinations can be as, or more, effective as bright, obnoxious attention-getters.
2.) Fonts must be readable. Beware of highly ornamental fonts, script fonts and letters that become too much a part of the artwork.

"Ushi Planet?"

3.) "Make it make sense". Your logo connects the product or service you provide to the viewer.
If you plan to use a generic "stock" logo, don't expect to stand out. Do yourself a favor and do things right the first time -- Hire a graphic artist and create a logo you will be proud of.

Client Homework

noreply@blogger.com (Wil Thomas Web Creative) — Sat, 15 Nov 2008 22:56:00 +0000

Nothing is more frustrating to a graphic artist than the words "I’ll know what I like when I see it" from a client.

The first key to success of any project depends on clear client vision and communication, so don't be surprised if we take the initiative and force you to really think about what you want.
It is critical that you identify your spacific target audience and how you would like to be conveyed. Research several examples of web creative you like and provide with your ideas for coloring combinations. Kuler is a good resource to see what goes with what.