William Paterson University: Popular Music Studies

Marketers who get Twitter #Music could become social media rock stars | Opinion | Marketing Week

noreply@blogger.com (David) — Sat, 20 Apr 2013 12:40:00 +0000

Marketers who get Twitter #Music could become social media rock stars | Opinion | Marketing Week: "It might seem odd to some people that Twitter - without a bunch of music rights or an ecommerce store - moved into music. But, more than half of the users on Twitter follow a music artist and eight of the top 10 most followed accounts on Twitter are musicians.. Tony Wang, managing director for Twitter UK spelled it out at the company’s Twitter4Brands conference this week: “Music is the heartbeat of Twitter”."

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Clues Emerge About Twitter’s Music Feature - NYTimes.com

noreply@blogger.com (David) — Sat, 13 Apr 2013 13:19:00 +0000

Clues Emerge About Twitter’s Music Feature - NYTimes.com: "Twitter is introducing a music feature that is expected to use the listening habits of users’ friends and contacts to recommend music for them to listen to, giving its more than 200 million users more to send tweets about and another reason to stay logged in. But exactly what form the music service will take is unclear.

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Facebook Still Reigns Supreme With Teens, But Social Media Interest Dwindling | TechCrunch

noreply@blogger.com (David) — Wed, 10 Apr 2013 19:28:00 +0000

Facebook Still Reigns Supreme With Teens, But Social Media Interest Dwindling | TechCrunch: "Over the past year, the number of teens who deem Facebook as the most important social media site has dropped from more than 30 percent to just over 20 percent. But it’s not just Facebook. Almost all social media sites have either seen a decline or stagnation in their importance to the teen demographic."

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Do social media ads really work? We put them to the test! | PCWorld

noreply@blogger.com (David) — Sat, 16 Mar 2013 13:07:00 +0000

Do social media ads really work? We put them to the test! | PCWorld: "Social media sites already offer free advertising in the form of tweets and Facebook posts, but these tools can only take your brand so far. The next step involves paying for social media ads, and if you're considering this option, you're probably most concerned with one big question: What will my return actually be? Will spending money on an ad on Twitter or Facebook bring more customers to my business than the same amount spent on Google AdWords?"

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Social Media for Musicians: 10 Musts for Social Music Marketing

noreply@blogger.com (David) — Fri, 15 Mar 2013 12:42:00 +0000

Social Media for Musicians: 10 Musts for Social Music Marketing: "It’s a busy life, being a DIY musician. Amidst all the booking, touring, songwriting, snapping Instagram photos, and hunting for mandolin strings at 11pm, it’s easy to forget the basics of social media marketing — or at least conveniently ignore them when your schedule is full.
But as they say in the sports world, “It’s all about the fundamentals.”"

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Does This Mean Less Money for Songwriters?

noreply@blogger.com (David) — Thu, 07 Mar 2013 16:48:00 +0000

Apple Trying To Undercut The Going Rate For Streaming Radio, Report Claims | TechCrunch: "The Post’s sources provided info on what other competitive services are paying out to labels in order to secure rights, and Pandora comes in lowers at 12 cents per 100 songs streamed. iHeart pays around 22 cents per 100 songs streamed, and Spotify pays 35 cents per 100 tracks played, the highest according to the Post. Apple sees the popularity of Pandora and others, and also wants to include iAds in a streaming service to make it ad-supported and boost that aspect of its business, the sources said."
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Report: Twitter Is an Awful Predictor of Public Opinion

noreply@blogger.com (David) — Tue, 05 Mar 2013 15:06:00 +0000

Perhaps unsurprisingly, Twitter reactions generally tend to be more liberal than the national average. Tracing news stories over the past year, Pew saw that Twitter reactions to stories like the federal court ruling a California law banning same-sex marriage was unconstitutional were generally very positive. And during the presidential debates, Twitter opinion was far more critical of Romney than the general public was.
Report: Twitter Is an Awful Predictor of Public Opinion:
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Pop Student Lauren Marsh Featured in the Hopewell Sun!

noreply@blogger.com (David) — Wed, 27 Feb 2013 14:20:00 +0000

Lauren has been nominated for multiple categories in for this year's Jam Awards! Lauren is a sophomore here at William Paterson University's Popular Music program.

The Central Jersey Sun - Print Version of the Sun:

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25 Social Media Resources For Musicians

noreply@blogger.com (David) — Sat, 23 Feb 2013 12:34:00 +0000

25 Social Media Resources For Musicians - MTT Open - Music Think Tank: "Social Media Resources For Musicians - At this point in time our society at large must have the “news” the instant it happens. With the evolution of social media this instant gratification is not only possible but prevalent. There are several forums available to the consumer at large the choice is all based on your wants, needs and who you are trying to reach.

You may be looking to use a particular type of medium to get your story across or perhaps you’d rather not be limited to 140 characters to say what you have to say. The social media phenomenon has had a profound effect on how businesses run. This change is most noticeable in the music industry where the record label role has drastically changed. They are no longer the middle man between the artists and their fans because the creation of music related social media sites enabled them to communicate directly."

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YouTube viewership now incorporated into Billboard charts

noreply@blogger.com (David) — Thu, 21 Feb 2013 14:53:00 +0000

YouTube viewership now incorporated into Billboard charts | Internet & Media - CNET News: "Billboard announced yesterday that YouTube streaming data is now being incorporated into its charts. YouTube viewership will now join digital and physical singles sales, terrestrial radio airplay, and streaming as the metrics that determine Billboard's chart order.

Since there are often times thousands of clips of a single music video, Billboard's YouTube data is limited to "all official videos," Vevo clips, and user-generated videos that are using "authorized audio." In other words, only legitimately used songs can be included in its charts"

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25 social media platforms that work best for musicians | www.pegasusnews.com | Dallas/Fort Worth

noreply@blogger.com (David) — Sat, 16 Feb 2013 22:15:00 +0000

25 social media platforms that work best for musicians | www.pegasusnews.com | Dallas/Fort Worth: "You may be looking to use a particular type of medium to get your story across or perhaps you’d rather not be limited to 140 characters to say what you have to say. The social media phenomenon has had a profound effect on how businesses run. This change is most noticeable in the music industry where the record label role has drastically changed. They are no longer the middle man between the artists and their fans because the creation of music related social media sites enabled them to communicate directly."
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How To Win The Most Grammys? Social Media Buzz! - Forbes

noreply@blogger.com (David) — Sat, 09 Feb 2013 23:06:00 +0000

How To Win The Most Grammys? Social Media Buzz! - Forbes: "Social media has become an indispensable part of the music business. It used to be that winning a Grammy was one of the best way for a new artist to enter into the public imagination. Now, they enter through social media, and the Grammys naturally follow.

Awards like the Grammys and the Oscars have always been a balance of critical recognition and popularity contest, but social media has shifted the equation a bit. Since building followers on Facebook and Twitter (etc.) correlates with commercial success (in terms of live show revenues if not actual record sales) it is hard to tease out how much of that popularity contest is judged on the basis of social campaigns."

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How Oreo's brilliant blackout tweet won the Super Bowl | Internet & Media - CNET News

noreply@blogger.com (David) — Mon, 04 Feb 2013 15:22:00 +0000

How Oreo's brilliant blackout tweet won the Super Bowl | Internet & Media - CNET News: "Anyone watching the Super Bowl this evening saw a great game -- and one of the greatest embarrassments in pro sports history: a power outage that halted play for a full half-hour.

As the eventual champion Baltimore Ravens and the San Francisco 49ers -- and tens of thousands inside New Orleans' Superdome and millions watching on TV -- waited, Oreo came up with an idea so brilliant and bold that it out and out won the night."

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Google+ moves up to second place in social networks

noreply@blogger.com (David) — Sun, 27 Jan 2013 18:05:00 +0000

Last year, many people dismissed Google's Google+ social network as a "virtual ghost town." That was then. This is now. According to GlobalWebIndex, Google+, with 343-million active users, has become the second largest social network globally.

http://www.zdnet.com/google-moves-up-to-second-place-in-social-networks-7000010372/

Myspace is back, but can it return to social media stardom? - GeekWire

noreply@blogger.com (David) — Wed, 16 Jan 2013 14:06:00 +0000

Myspace is back, but can it return to social media stardom? - GeekWire: "Music is the new focus of Myspace. That’s evident with the always-embedded music player on the bottom of the page and the company’s tagline: “The New Myspace helps people Discover, Connect and Share.”"

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Digital Music News - 7 Things You Probably Don't Want to Hear as a Musician...

noreply@blogger.com (David) — Fri, 04 Jan 2013 13:06:00 +0000

Digital Music News - 7 Things You Probably Don't Want to Hear as a Musician...: "It's 2013 and the music industry is rapidly evolving. You can either keep up or get kicked out. Here are 11 ways to give you the best chance of success in 2013."
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WPU Pop Music Students Perform for Sandy Victims Toy Drive

noreply@blogger.com (David) — Wed, 12 Dec 2012 11:47:00 +0000

Radio personality Cindy Vero, 103.5 KTU along with four students from the WPU music department will be playing. Zach Matari (vocals), Zak Schweitzer (Keys), Darren Lightburn (Bass) and Anthony D'arcangelo (Drums) are the band members in the project.

When: This Thursday, December 13th from 6:00pm - 9:00pm

Where: BMW of Bloomfield, 425 Bloomfield Ave, Bloomfield, NJ

What: Sandy Relief Toy Drive for the victims of Hurricane Sandy.

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Roxtar: A free new musician-friendly social network - Music - San Antonio Current

noreply@blogger.com (David) — Wed, 05 Dec 2012 13:05:00 +0000

Roxtar: A free new musician-friendly social network - Music - San Antonio Current: "He envisioned a free website where musicians could create profiles with resumes, upload pictures and videos of themselves playing, and indicate their level of commitment and availability, from a one-night stand-in to a year-long tour.

After years of thinking about it, Reyes made it happen, sinking $40,000 of his own money into designing and building the site. Roxtarmusic.com allows musicians to search for each other by city, instrument, level of commitment, and other variables."

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Video: Led Zeppelin Honored by President Barack Obama | Guitar World

noreply@blogger.com (David) — Mon, 03 Dec 2012 18:44:00 +0000

Led Zeppelin — along with Buddy Guy, David Letterman, Dustin Hoffman and Natalia Makarova — were honored at the White House by President Barack Obama. Robert Plant, Jimmy Page and John Paul Jones each received the prestigious Kennedy Award, considered America's highest award for contribution to culture.

Video: Led Zeppelin Honored by President Barack Obama | Guitar World:

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100 Fascinating Social Media Statistics and Figures From 2012

noreply@blogger.com (David) — Fri, 30 Nov 2012 15:14:00 +0000

Facebook Statistics

1. Barack Obama's victory Facebook post was the most liked photo on Facebook with over 4 million likes. (source: The Huffington Post)
2. 25 percent of users on Facebook don't bother with any kind of privacy control. (source: AllTwitter)
3. An average Facebook users has 130 friends. (source: AllTwitter)
4. Monthly active users now total nearly 850 million. (source: Jeff Bullas)
5. 21 percent of Facebook users are from Asia, which is only less than 4 percent of Asia's population. (source: Uberly)
6. 488 million users regularly use Facebook mobile. (source: All Facebook)
7. Brazil publishes the most number of posts out of all Facebook countries. More than 800 Pages kept their Facebook walls busy with almost 86 thousand posts per month. (source: Socialbakers)
8. 23 percent of Facebook's users check their account 5 or more times daily. (source: Socialnomics)
9. Facebook hosts 42 million "Pages" with 10 or more likes. (source: Jeff Bullas)
10. More than 1 million websites have integrated with Facebook in various ways. (source: Uberly)
11. 85 percent of women are annoyed by their friends on Facebook. (source: AllTwitter)
12. Facebook has seen a 41 percent growth in active users from Russia, South Korea, Japan, India and Brazil during 2012. (source: DreamGrow)
13. 250 million photos are uploaded to Facebook every day. (source: Jeff Bullas)
14. As of 2012, 210,000 years of music have been played on Facebook. (source: Gizmodo)
15. Links about sex are shared 90 percent more than any other link. (source: AllTwitter)
16. As of 2012, 17 billion location-tagged posts and check-ins were logged. (source: Gizmodo)
17. 80 percent of social media users prefer to connect with brands through Facebook. (source:Business2Community)
18. 43 percent of Facebook users are male, while 57 percent of Facebook users are female. (source: Uberly)
19. As of April, Zygna's games revenue was 12 percent of Facebook's total income. (source: Jeff Bullas)
20. A whopping 77 percent of B2C companies and 43 percent of B2B companies acquired customers from Facebook. (source: Business2Community)

Making Dollars: Clearing Up Spotify Payment Confusion

noreply@blogger.com (David) — Tue, 27 Nov 2012 04:22:00 +0000

A recent article in Pitchfork by Damon Krukowski claims that indie artists gets paid .005 cents per stream, then goes on to show his math: $29.80 paid for 5,960 streams. That's .005 DOLLARS, not .005 cents. That's off by a multiple of 100. Many acts, such as Grizzly Bear, took that incorrect math and tweeted to their fan base with extrapolated, incorrect assumptions about what artists get paid, and I watched scads of people retweet that misinformation, with the inference that Spotify and/or other elements in the music industry are not dealing with artists fairly.

Universal Music Group expands deal with Moontoast

noreply@blogger.com (David) — Wed, 14 Nov 2012 13:45:00 +0000

“Social is the next frontier in the digital music revolution, and Moontoast’s market-leading platform allows UMG’s artists and labels to reach their fans anytime and anywhere,” Randy Malinoff, head of D2C eCommerce for UMG, said in a statement. “Having already powered successful campaigns for our Universal Music Nashville, Island Def Jam and Interscope labels, we’re thrilled to select Moontoast to power our direct to consumer initiatives companywide.”

Grooveshark launches dramatically altered website | ITProPortal.com

noreply@blogger.com (David) — Fri, 19 Oct 2012 12:30:00 +0000

Grooveshark launches dramatically altered website | ITProPortal.com: "Grooveshark has launched its drastically revamped site, which has been several months in the making.

In a blog post, it was announced that the new version of the site would see more emphasis placed upon social features, the discovery of new music and the requirements of artists.

In terms of the service's enhanced social experience, users can now spy on friends' music choices in real time, as well as getting suggestions based on their musical preferences. You can also now post updates and share songs and playlists on other social media platforms"

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FREE Next Big Sound, NARM Music Analytics Webinar This Thursday 10/18 - hypebot

noreply@blogger.com (David) — Wed, 17 Oct 2012 12:32:00 +0000

FREE Next Big Sound, NARM Music Analytics Webinar This Thursday 10/18 - hypebot: "Musicians and music marketers spend an increasing amount of time reaching out to fans on social media. But what actually works? The answers are found in a daunting mountain of metrics spread across multiple networks. But this Thursday, October 18, 4-5 PM EST, music analytics provider Next Big Sound is offering some advice in a NARM sponsored webinar that's free for Hypebot readers.

During the webinar, they'll explore the basics of getting started in music analytics and take you on a tour of the tools that help make that possible. Then they'll look at the emerging universe of data science exploring "how social media can incrementally improve sales forecasting, provide intelligence to unlock actionable correlations and predictive analytics", as well as, to help discover emerging artists."

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Myspace’s Comeback Strategy: Giving Music A Totally New Look

noreply@blogger.com (David) — Wed, 10 Oct 2012 14:36:00 +0000

While the old school Myspace gave many their first taste of social media, at its heart, the site was a place where musicians could host their songs and cultivate a fan base. Before services like SoundCloud came along--and before independent tunes got slick, cheap DSLR videos to premiere along with them--Myspace was an easy, free way for artists to get their music out there. And though Facebook eventually won the greater social media war, nothing really emerged to take Myspace’s place in the music world. The Vanderhooks saw it as a "huge gap in the market place. None of the social platforms that were out there were really servicing the artists’ needs." So, over the course of the last 14 months, that’s exactly what they built: a striking new site that gives artists a handsome place to host their music and fans a place to connect with the artists they love.

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