tag:blogger.com,1999:blog-4255076448236179534Fri, 01 Nov 2024 10:33:26 +0000artnapapaintingswine countrywine country artart marketingsonomaopen studioartistdrawingsemailexhibitbusinesscontactsemail marketingemail newslettersexposureguestbookmailing listphotographysculpturesselling artworktextilesthanksAshley TeplinCalistogaChris PurdyNick CannPatrick O'RourkeSue ReedTom Pattonart galleryart pricesborn to driveconstant contactconversationcostsdialogdiscountdreameconomyedmund grantexperiencefreegoalsmarket valuemourningmumm'snegotiationnest galleryoscar aguilar oleapricingreceptionrecessionretail pricerugssouvenirstonetransfer ownershipupdatevertical responsewalletwendy goldmanwilliam wheelerhttp://winecountryart.blogspot.com/noreply@blogger.com (Unknown)Blogger38125tag:blogger.com,1999:blog-4255076448236179534.post-2597625867263010820Wed, 12 May 2010 00:11:00 +00002010-05-11T17:11:37.229-07:00We’ve been silent for a while as we’re hard at work developing an online store focused on selling stylish, hand-crafted functional art. It’s an exciting new venture that will promote handmade, fashionable pieces for the home, garden or office. We’re busily building the marketing and selling platform that will promote California artisans and their pieces to consumers of fine artisan craftwork. http://winecountryart.blogspot.com/2010/05/weve-been-silent-for-while-as-were-hard.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-4255076448236179534.post-3439255070655450492Mon, 08 Mar 2010 20:04:00 +00002010-03-10T16:18:39.100-08:00 <!-- /* Font Definitions */ @font-face {font-family:"Times New Roman"; panose-1:0 2 2 6 3 5 4 5 2 3; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:50331648 0 0 0 1 0;} @font-face {font-family:Verdana; panose-1:0 2 11 6 4 3 5 4 4 2; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:50331648 0 http://winecountryart.blogspot.com/2010/03/elizabeth-bush-photos-at-satori.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-4255076448236179534.post-7563413738031149935Wed, 10 Feb 2010 21:38:00 +00002010-02-21T19:10:33.845-08:00Whether you consider collage to be one of the riverheads of modernism or a simple, playful pastime, the current exhibit at the O’Hanlon Center for the Arts, Blage, has something for everyone. The collages in this exhibit represent such a wide range of styles and a variety of compositional elements the impact is visually overwhelming when first entering the gallery. But soon the eye acclimates andhttp://winecountryart.blogspot.com/2010/02/standouts-at-ohanlons-blage-exhibit.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-4255076448236179534.post-7895469906250839712Thu, 28 Jan 2010 16:26:00 +00002010-01-28T09:26:37.423-08:00 Galleries are searching online for the art that best matches their customer base. If you don’t have a web site, it’s gotten relatively easy to get one.&nbsp; There are plenty of resources available for creating your own, or joining one of the available artist portal sites.&nbsp; Here are some leads to get you started. One of the easiest and more moderately priced options is online Artist http://winecountryart.blogspot.com/2010/01/web-site-your-online-portfolio.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-4255076448236179534.post-1992891861438264332Thu, 21 Jan 2010 16:46:00 +00002010-01-24T15:58:53.328-08:00Updating the biography or curriculum vitae (CV). This is a key document that lists all your accomplishments as an artist.&nbsp; Here are some suggested guidelines to help artists get the CV tuned up for submission to the art world. Keep it current. As the artist participates in more shows, receives awards or gains collectors, these activities should all be added to the resume. Most recent at http://winecountryart.blogspot.com/2010/01/bio-and-cv-essentials.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-4255076448236179534.post-3041290784870402869Mon, 18 Jan 2010 00:06:00 +00002010-01-17T16:08:11.921-08:00Why show artwork in salons, spas, restaurants, lounges and the rest? Alternative spaces provide the artist with the wall space to exhibit their work and there are plenty of benefits for artists besides the potential for sales. Good exposure, especially if the artist hasn’t exhibited their work or hasn’t exhibited in a while. This is a terrific starting place. Good public relations. Most http://winecountryart.blogspot.com/2010/01/showing-art-in-alternative-spaces.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-4255076448236179534.post-5792802443438445471Thu, 14 Jan 2010 22:12:00 +00002010-01-14T14:20:37.215-08:00 Most artists have the toughest time talking about their own art, especially when it comes to writing their artist statement. How to describe one’s creative vision and method without being verbose or sounding obtuse is one of the biggest challenges.&nbsp; Every gallery, competition or call for art asks for one, and so something gets put on paper.&nbsp; Here are some suggested Do’s and Don’ts. http://winecountryart.blogspot.com/2010/01/make-statement.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-4255076448236179534.post-4740115236944933583Sat, 09 Jan 2010 17:40:00 +00002010-01-09T19:46:54.416-08:00 Happy New Year! Holidays are over and it’s time to get back into the studio and get creative. But what about all those finished works stacked in a corner, or proudly displayed in your home? You’ve gotten comfortable with them there, right? In fact, you may hate to part with some of them. But surely you want most of them to light up the faces and hearts their public. If every pot has its lid, http://winecountryart.blogspot.com/2010/01/get-your-art-business-in-order.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-4255076448236179534.post-420327719557116240Sat, 05 Dec 2009 18:48:00 +00002009-12-05T10:58:02.720-08:00Social networks like My Space and Facebook have taken the online world by storm. The platforms are an easy, cost-effective way to reach a whole group of people and simply attach photos, videos or links. But how do we use it for marketing our wares? By connecting with a circle of family, friends and colleagues for the long haul, on their terms, and sharing information and experiences together. http://winecountryart.blogspot.com/2009/12/using-social-networking-as-social.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-4255076448236179534.post-6329164592660960457Sun, 22 Nov 2009 20:49:00 +00002009-11-22T17:40:46.019-08:00 How do you get new people to see, enjoy, and buy your artwork?&nbsp; Expand your horizons and network with new people to find people who love your art.&nbsp; Sure it’s great to hang out with your artist friends, but consider opening up to fresh opportunities. Here are a few suggestions to shake up the routine and get out of your comfort zone. •&nbsp;&nbsp;&nbsp; Go to places that foster your http://winecountryart.blogspot.com/2009/11/expand-your-networking-horizons.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-4255076448236179534.post-5415353085322726574Fri, 23 Oct 2009 00:12:00 +00002009-10-22T17:30:21.109-07:00 Retail is gearing up for the holidays, and so should you.&nbsp; Now the stores are filled with candy and orange-colored decorations, but lurking in the wings is the green and red lights, sparkling tinsel and the obligatory fruitcake.&nbsp; Radio, TV, and online advertising is cranking up, trying to get the nation up off the couch and into stores this fall. Hey, if they can get us off the couchhttp://winecountryart.blogspot.com/2009/10/gear-up-for-holidays.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-4255076448236179534.post-3100239130745999771Tue, 13 Oct 2009 15:55:00 +00002009-10-17T17:22:06.682-07:00artart marketingbusinesscontactsexposureguestbookmailing listopen studioselling artworkthanksTo those of you who sold artwork at this year’s open studios, congratulations! Not only did you sell your work, make some money, and create a little space in your studio, you’ve just started a new relationship. So nurture it like you would a new friendship. Reach out and contact them with a simple thank you note.But, you say, they only bought a small print! Hey, we’re all on a budget this year, http://winecountryart.blogspot.com/2009/10/have-you-sent-your-thank-you-cards-yet.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-4255076448236179534.post-579358285676079599Tue, 29 Sep 2009 19:45:00 +00002009-09-29T14:57:34.044-07:00artart marketingartistdreamgoalsopen studioFor many wine country artists, open studios have just ended, and a sense of relief is in the air. A lot of creative energy, hard work and resourcefulness went into pulling it together, but now it’s over. Artists sold their works, sometimes a little, sometimes a lot. But generally, there’s a sense of satisfaction, exhaustion, and calm for artists in the valley.So what’s next? Pack it up, kick http://winecountryart.blogspot.com/2009/09/setting-your-sights-on-next-goals.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-4255076448236179534.post-2473755520072132890Tue, 15 Sep 2009 18:55:00 +00002009-09-15T16:23:15.687-07:00art pricesbusinesscostsdiscountexperienceexposuremarket valuenegotiationpricingretail priceselling artworktransfer ownershipGearing up for your open studio? Have you considered your pricing and your discount policy? Here are some pointers to help you sell with confidence and enjoy the process of selling your artwork.o Establish your retail price. Many art buyers are under the mistaken impression that getting art from the artist’s studio means getting a 50% discount. You have your overhead and marketing http://winecountryart.blogspot.com/2009/09/open-studio-pricing-prepare-to.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-4255076448236179534.post-3250439749254097891Thu, 10 Sep 2009 20:21:00 +00002009-09-10T15:45:51.150-07:00art marketingborn to driveconstant contactemailemail marketingemail newslettersNick Cannvertical responseIf you have the names of more than 20 guests, buyers or potential buyers, and you want your artwork to be highlighted in the email with descriptive text, you’re talking about sending an email newsletter.Instead of sending an email from your personal account, e.g. yahoo, why not consider one of the business email providers such as Constant Contact or Vertical Response? (There are many other http://winecountryart.blogspot.com/2009/09/showcase-your-work-with-professional.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-4255076448236179534.post-1917227071660872075Sat, 05 Sep 2009 17:16:00 +00002009-09-10T16:00:56.299-07:00artart marketingartistconversationdialogemailemail marketingemail newslettersexhibitopen studiothanksupdateNow that you’ve collected some names and emails from visitors to your exhibits, you want to start a dialog with them. Engage them in a conversation about your art, invite them to see your work at exhibits, and entice them to buy.Step 1: Send a thank you note. Thank them for stopping by your studio, or your exhibit and signing your guest book. Refresh their memory about your work with a short http://winecountryart.blogspot.com/2009/09/how-to-use-email-to-market-your-artwork.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-4255076448236179534.post-2248037626574734045Sun, 30 Aug 2009 04:33:00 +00002009-08-30T10:09:16.676-07:00artexhibitmumm'snapareceptionOn one of the hottest nights of the year, Napa Valley Open Studios opened with a preview exhibition and spectacular reception at Mumm’s Napa in Rutherford, CA. Although temps were hovering in the mid-90s even after sunset, artists and art enthusiasts mingled with the fabulous new creations by this year’s open studio artists.The exhibit at Mumm’s is an incredible opportunity to preview the new http://winecountryart.blogspot.com/2009/08/on-one-of-hottest-nights-of-year-napa.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-4255076448236179534.post-4502541546390728661Tue, 25 Aug 2009 17:33:00 +00002009-08-29T13:28:07.879-07:00art marketingcontactsemailexhibitguestbookmailing listnapaopen studioHere's an easy way to gather names for future marketing efforts. You can do this at any exhibit, including the Napa Valley Open Studios which is coming up September 19, 20, 26 &amp; 27.o Your exhibit guestbook is a potential gold mine. Be ready this year with a centrally located, easy-to-write-in guest book that has enough room to collect this essential info: email address, first name and http://winecountryart.blogspot.com/2009/08/creating-your-contact-list.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-4255076448236179534.post-656728468195215299Wed, 19 Aug 2009 16:57:00 +00002009-08-29T13:30:19.724-07:00artart marketingartistnapasonomawine countryWine Country Art is now Wine Country Art Marketing. Instead of trying to round up all of the art happenings in Napa &amp; Sonoma counties, and highlighting the artists and their shows, I’m going to start talking about what I know best: marketing.Specifically, I’ll be writing about basic marketing principles and how artists can use them to promote themselves, their art, and their careers. This http://winecountryart.blogspot.com/2009/08/introducing-wine-country-art-marketing.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-4255076448236179534.post-1656563704456399430Fri, 01 May 2009 17:23:00 +00002009-06-26T10:05:58.815-07:00Jocelyn Audette's landscapes thoroughly explore the natural beauty of the Napa and Sonoma areas. The artist interprets the scene using a variety of media including oil paintings, encaustics and watercolors. Her bold, yet delicate encaustics capture each subject and captivate the viewer while her watercolors are easy on the eyes, using a bright pallete to express the many seasons in the Napa http://winecountryart.blogspot.com/2009/05/jocelyn-audette-at-folio.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-4255076448236179534.post-6586029501216372059Sun, 05 Apr 2009 15:40:00 +00002009-04-11T14:18:06.316-07:00The third venue for the Art Walk is the Calistoga Roastery, 1426 Lincoln Avenue where the incomparable Sue Reed has a sampling of her paintings and jewelry.Whether divined or channeled, her metaphysical designs soothe you and draw you closer. Even the bright yellow walls of the coffeehouse are no match for her paintings. And yes, she's got a harmonious line of fashion jewelry with pricing http://winecountryart.blogspot.com/2009/04/calistoga-art-walk-sue-reed.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-4255076448236179534.post-1238583844404023916Sat, 04 Apr 2009 18:27:00 +00002009-04-10T14:40:12.791-07:00artHere is another one of the art shows that are part of the Calistoga Art Walk.Philip Parker is showing his paintings at Bank of America, 1429 Lincoln Avenue. A prolific painter with a collection spanning 25 years, Parker stays close to home with landscapes painted the open air in Napa and Sonoma Valleys. No vineyard oils here though, with moody skies and muted tones, Parker brings his own http://winecountryart.blogspot.com/2009/04/calistoga-art-walk-philip-parker.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-4255076448236179534.post-1193680028092395964Fri, 03 Apr 2009 17:13:00 +00002009-04-10T15:57:42.959-07:00Calistoga's got a slammin' First Thursday Art Walk and the artists this month are stellar. They set the bar high so I'm making a point to trek up to 'stoga every month from now on.Over at WestAmerica Bank, 1110 Washington Street, Rebecca Dant is exhibiting her latest pieces. She's taken a whole new approach this year in producing brilliant, uplifting, larger-than-life images of flowers from herhttp://winecountryart.blogspot.com/2009/04/calistoga-art-walk-rebecca-dant.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-4255076448236179534.post-8433147079759789895Thu, 05 Mar 2009 17:24:00 +00002009-04-10T15:55:05.844-07:00The di Rosa Preserve is just a few miles west of downtown Napa, but feels like a world apart.The current exhibit at the Gatehouse features works by artists responding to nature in natural and unnatural ways. Some of the 7 artists have their senses of humor firmly intact as they created detailed paper towel art, silver toy-sized art of mis-matched animal body parts, and entire dioramas showing http://winecountryart.blogspot.com/2009/03/unnatural-at-di-rosa-preserve.htmlnoreply@blogger.com (Unknown)0tag:blogger.com,1999:blog-4255076448236179534.post-2646371251308482193Tue, 17 Feb 2009 20:46:00 +00002009-02-28T14:45:25.151-08:00artart galleryeconomymourningrecessionsouvenirwalletwine countrywine country artThe deep recession, with its lost jobs and falling home values nationwide, poses another kind of threat: to the art galleries. The tide of big spenders that decorated their homes with vineyard and wine art from their trip to the wine country is receding, leaving some communities high and dry. Yountville lost one gallery last year and Images Fine Art South on Washington is closing April 30.http://winecountryart.blogspot.com/2009/02/sign-of-times.htmlnoreply@blogger.com (Unknown)0