Wing It - A Digital Marketing Podcast

Redefining Success for Modern Marketing Operations - Wing It Podcast Ep 104

marketing@goosedigital.com (Goose Digital) — Thu, 09 Apr 2026 09:30:12 GMT

DISCOVER HOW GOOSE DIGITAL CAN HELP GROW YOUR BUSINESS - YOUR B2B DIGITAL MARKETING PARTNERhttps://www.goosedigital.comSUBSCRIBE TO OUR CHANNELhttp://www.youtube.com/c/goosedigital?sub_confirmation=1CONNECT WITH GOOSE DIGITALGoose Digital ► https://www.goosedigital.comLinkedIn ► https://www.linkedin.com/company/goose-digitalFacebook ► https://www.facebook.com/goosedigitalTwitter ► https://twitter.com/goosedigitalBlogs ► https://www.goosedigital.com/blog/Call Us ►1-866-64-GOOSE

Ep 103 - Founders, Funders, and the New Rules of Growth

marketing@goosedigital.com (Goose Digital) — Wed, 10 Sep 2025 13:51:09 GMT

Wing It Unhinged – All About Intelligent Marketing – Wing It Episode 102

marketing@goosedigital.com (Goose Digital) — Tue, 05 Aug 2025 17:50:00 GMT

Wing It Unhinged – Foundations, Processes and Going Back to Basics – Wing It Episode 101

marketing@goosedigital.com (Goose Digital) — Thu, 09 Jan 2025 00:00:00 GMT

Wing It Unhinged – Foundations, Processes and Going Back to Basics – Wing It Episode 101 by Goose Digital

Wing It Unhinged – Agency Personality Matters - Wing It Episode 98

marketing@goosedigital.com (Goose Digital) — Thu, 09 Jan 2025 00:00:00 GMT

This episode discusses the importance of agency-client relationships, personality fit, and communication for long-term success, plus upcoming podcast studio changes.

More Markets, More Services, More Success. Goose Digital + MoreSALES. – Wing It Episode 100

marketing@goosedigital.com (Goose Digital) — Wed, 13 Nov 2024 00:00:00 GMT

More Markets, More Services, More Success. Goose Digital + MoreSALES. – Wing It Episode 100 by Goose Digital

Funding, Networking & Scaling ft. Chris Adams of Adams Hamilton - Wing It Episode 99

marketing@goosedigital.com (Goose Digital) — Tue, 27 Aug 2024 11:05:44 GMT

The Goose Digital team talk all about Funding, Networking & Scaling with Chris Adams of Adams Hamilton.

Inside directworx's Marketing Innovations - Insurance Fireside Chat

marketing@goosedigital.com (Goose Digital) — Mon, 08 Jul 2024 16:21:08 GMT

Inside directworx's Marketing Innovations - Insurance Fireside Chat by Goose Digital

Wing It Unhinged – The Importance of a Creative Agency - Wing It Episode 97

marketing@goosedigital.com (Goose Digital) — Mon, 24 Jun 2024 11:45:10 GMT

Explore how agencies can bring fresh ideas to clients, balancing innovation with proven tactics, and the importance of curiosity in driving strategic marketing.

Wing It Unhinged – Content Strategy Meets Marketing Operations - Wing It Episode 96

marketing@goosedigital.com (Goose Digital) — Tue, 14 May 2024 13:42:08 GMT

Wing It Unhinged – Content Strategy Meets Marketing Operations - Wing It Episode 96 by Goose Digital

Wing It Unhinged - Marketing Grew Up - Wing It Episode 95

marketing@goosedigital.com (Goose Digital) — Wed, 17 Apr 2024 13:55:10 GMT

In this episode, Michael and Kevin discuss evolving marketing strategies, focusing on quality leads over quantity, aligning sales and marketing teams, and enhancing campaign effectiveness for business growth.

Wing It Unhinged - The Evolution of B2B Journeys - Wing It Episode 94

marketing@goosedigital.com (Goose Digital) — Wed, 28 Feb 2024 14:35:10 GMT

Wing It Unhinged - The Evolution of B2B Journeys - Wing It Episode 94 by Goose Digital

Wing It Unhinged - Content Marketing and A.I. - Wing It Episode 90

marketing@goosedigital.com (Goose Digital) — Tue, 21 Nov 2023 16:35:19 GMT

Wing It Unhinged - Content Marketing and A.I. - Wing It Episode 90 by Goose Digital

Wing It Unhinged - Finding The Right Marketing Agency - Wing It Episode 93

marketing@goosedigital.com (Goose Digital) — Tue, 21 Nov 2023 16:32:08 GMT

Watch or listen as Michael Turcsanyi and Kevin Butler reflect on the challenges, successes, and lessons learned from some of our recent projects and marketing campaigns. This episode features a conversation about finding the right marketing agency.

Wing It Unhinged - Reflections on Events and AI - Wing It Episode 92

marketing@goosedigital.com (Goose Digital) — Fri, 27 Oct 2023 13:58:23 GMT

DISCOVER HOW GOOSE DIGITAL CAN HELP GROW YOUR BUSINESS - YOUR B2B DIGITAL MARKETING PARTNER https://www.goosedigital.com SUBSCRIBE TO OUR CHANNEL http://www.youtube.com/c/goosedigital?sub_confirmation=1 CONNECT WITH GOOSE DIGITAL Goose Digital ► https://www.goosedigital.com LinkedIn ► https://www.linkedin.com/company/goose-digital Facebook ► https://www.facebook.com/goosedigital Twitter ► https://twitter.com/goosedigital Blogs ► https://www.goosedigital.com/blog/ Call Us ►1-866-64-GOOSE

Wing It Unhinged - Reflections on Inbound Marketing - Wing It Episode 91

marketing@goosedigital.com (Goose Digital) — Tue, 22 Aug 2023 14:48:08 GMT

Wing It Unhinged - Reflections on Inbound Marketing - Wing It Episode 91 by Goose Digital

Wing It Unhinged - Reflections From A Marketing Agency - Wing It Episode 89

marketing@goosedigital.com (Goose Digital) — Wed, 21 Jun 2023 13:49:02 GMT

Join Michael Turcsanyi and Kevin Butler as they reflect on their recent projects, sharing candid conversations about the challenges, successes, and lessons learned along the way.

Branding and Marketing Performance ft. Mike Leon of Brand Heroes – Wing It Episode 88

marketing@goosedigital.com (Goose Digital) — Wed, 10 May 2023 14:20:37 GMT

Branding and Marketing Performance ft. Mike Leon of Brand Heroes – Wing It Episode 88 by Goose Digital

Wing It Unhinged - Reflections From A Marketing Agency - Wing It Episode 87

marketing@goosedigital.com (Goose Digital) — Thu, 20 Apr 2023 15:37:51 GMT

Join Michael Turcsanyi and Kevin Butler as they reflect on their recent projects, sharing candid conversations about the challenges, successes, and lessons learned along the way.

Do Revenue Owners Own Marketing Now? - Wing It Episode 86

marketing@goosedigital.com (Goose Digital) — Tue, 14 Mar 2023 14:36:55 GMT

Do Revenue Owners Own Marketing Now? - Wing It Episode 86 by Goose Digital

The Rollercoaster of Marketing - Wing It Podcast Episode E85

marketing@goosedigital.com (Goose Digital) — Tue, 14 Mar 2023 14:36:36 GMT

In this episode the Goose Digital team breaks down the ups and downs of marketing, the state of marketing in Q1 of 2023 and how it compares to Q4 of 2022, as well as what we anticipate for the rest of 2023.

Consensual Hallucination - Wing It Podcast Episode 84

marketing@goosedigital.com (Goose Digital) — Wed, 08 Feb 2023 19:26:42 GMT

In this episode Michael Turcsanyi, CEO and Kevin Butler, VP, Strategy explore the reducing tenure of Sales & Marketing Leaders, uncertainty in the markets, and business initiative ramp up around the holidays.

Insurance Providers: How to Improve Broker Communications - Wing It Podcast Episode 83

marketing@goosedigital.com (Goose Digital) — Fri, 13 Jan 2023 15:01:50 GMT

This week on the Wing It Podcast Michael and Jennifer discuss how Insurance Carriers and MGAs can use marketing automation to effectively manage broker communications.

The State of Marketing Attribution - Wing It Episode 82

marketing@goosedigital.com (Goose Digital) — Thu, 15 Dec 2022 18:52:19 GMT

Marketers are relying on Marketing Attribution even more now, to effectively manage marketing budget and ROI.

Deep Dive into Marketing Strategy - Wing It Episode 81

marketing@goosedigital.com (Goose Digital) — Fri, 18 Nov 2022 16:41:45 GMT

Michael and Kevin are back with another episode of Wing It

All About Inbound ft. Rebecca Phillips from HubSpot - Wing It Episode 80

marketing@goosedigital.com (Goose Digital) — Thu, 27 Oct 2022 13:55:37 GMT

On this episode, Michael, Chris and Mark talk all about inbound with Rebecca Phillips from HubSpot

Leveraging an Agency to Support your Marketing Strategy - Wing It Episode 79

marketing@goosedigital.com (Goose Digital) — Thu, 13 Oct 2022 16:02:14 GMT

Goose Digital team talks about marketing strategy and the benefits of partnering with a marketing agency

Act On's New Approach to Partnerships ft. Andrew McCraith - Wing It Episode 78

marketing@goosedigital.com (Goose Digital) — Thu, 13 Oct 2022 14:14:04 GMT

Act-On Software joins Goose Digital team to discuss martech, partnerships and strategic growth

Act-On: The Growth Marketing Platform of Choice ft. Gregg Ames- Wing It Podcast Episode 77

marketing@goosedigital.com (Goose Digital) — Thu, 15 Sep 2022 18:45:43 GMT

This week on the Wing It Podcast the team is joined by partners Act-On Software to talk about marketing automation, tech stack and more

Marketing Flameout: From Promise of Growth to Proof of Growth - Wing It Episode 76

marketing@goosedigital.com (Goose Digital) — Tue, 30 Aug 2022 15:44:16 GMT

This week on the Wing It Podcast the team talks about marketing performance during economic slowdown, managing teams, hiring talent and more.

Orion's Marketing Automation Journey - Wing It Podcast Episode 75 ft. Alison Hammill

marketing@goosedigital.com (Goose Digital) — Tue, 26 Jul 2022 13:33:42 GMT

This week on the Wing It Podcast the team is joined by Alison Hammill of Orion Travel Insurance to explore their journey implementing marketing automation. Learn how insurance companies can leverage marketing automation to streamline marketing communication.

The Evolution of Video Marketing - Wing It Podcast Episode 74 feat. Inverted Taco

marketing@goosedigital.com (Goose Digital) — Wed, 11 May 2022 19:09:19 GMT

This week on the Wing It Podcast the team is joined by Amr Hisham and Mike Goitanich of Inverted Taco to explore how video marketing has changed over the last several years. Video marketing is more accessible to businesses than ever before - and it's becoming more of a necessity than a nice-to-have.

Resourcing and Resignation in Digital Marketing - Wing It Podcast Episode 73

marketing@goosedigital.com (Goose Digital) — Wed, 27 Apr 2022 19:06:07 GMT

On this Wing It Podcast, the team is back in the studio to discuss The Great Resignation, and specifically how it's impacting digital marketing teams. Learn how you can better cope with losing digital marketing resources, where agencies can help, and what to look for in your next hire.

Unlock Your Data With CDPs - Wing It Podcast Episode 72 ft. David Rewalt and Heidi Smith of ActionIQ

marketing@goosedigital.com (Goose Digital) — Tue, 29 Mar 2022 14:33:09 GMT

On this episode of Wing It Podcast, Michael and Robyn are joined by David Rewalt and Heidi Smith of ActionIQ to discuss all things CDP. Learn how your business can better leverage your data, create custom 'living' audiences, and free up IT resources while simultaneously giving your marketing team more time to innovate on strategy. Check out ActionIQ's 2022 CX IQ Index here: https://www.actioniq.com/cx-iq/

Upgrade Your 2022 Marketing Strategy - Wing It Podcast Episode 71

marketing@goosedigital.com (Goose Digital) — Wed, 26 Jan 2022 15:57:11 GMT

On this week's Wing It Podcast, the team discusses the best ways to think about and develop your 2022 marketing strategies. While everyone has their own methodologies, we share a few actionable tips on reviewing your performance from last year, using anecdotes from the sales team, and how to properly shape your content strategy around your ICPs.

Capture Attention With SMS Marketing - Wing It Podcast Episode 70 ft. Benjamin Pratt of Act-On

marketing@goosedigital.com (Goose Digital) — Mon, 17 Jan 2022 16:06:46 GMT

On this Wing It Podcast, welcomes Ben from Act-On software to discuss the push into SMS Marketing, and how companies in various industries can take advantage of this exciting development. Watch as the team discusses strategies, pitfalls, and how best to implement and use SMS Marketing to grow marketing programs.

2022 Digital Marketing Attribution Playbook - Wing It Podcast Episode 69

marketing@goosedigital.com (Goose Digital) — Tue, 23 Nov 2021 16:11:42 GMT

On this Wing It Podcast, the team is back in the office for the first in-person podcast in over a year for a discussion on Digital Marketing Attribution heading into 2022. Marketing attribution is essential in all businesses, but the ways it is measured and accounted for is ever-changing. Watch as the team discusses some of the common pitfalls, and explores ways to better account for all marketing touches across the full customer journey.

Squeezing The Most Out Of Your CRM - Wing It Podcast Episode 68

marketing@goosedigital.com (Goose Digital) — Tue, 16 Nov 2021 16:25:38 GMT

On this Wing It Podcast, the team dives into some strategies for the Insurance industry to get the most value possible out of their CRM. Watch as they explore pipeline visibility, customer marketing and more as we expand on some points from Wing It 51. Watch Wing It 51 here: https://youtu.be/fkiMjWOUMDk

Content Doesn't Have to Be "The Great Unknown" - Wing It Podcast Episode 67 ft. Chris Adams

marketing@goosedigital.com (Goose Digital) — Mon, 04 Oct 2021 15:35:20 GMT

On this Wing It Podcast, the team is joined by Chris Adams of Adams Hamilton to tackle all things content & content strategy. Watch as they discuss how to properly categorize your content for different funnel stages, and question why B2B companies often struggle to produce quality content at scale.

Campaign Optimizations and Why You Need Them - Wing It Podcast Episode 66

marketing@goosedigital.com (Goose Digital) — Tue, 24 Aug 2021 13:59:45 GMT

On this week's Wing It Podcast, the team dives into paid media campaign optimization - and why actively monitoring, measuring and optimizing your paid campaigns are keys to running them successfully.

Rethinking the Digital Insurance Experience - Wing It Podcast Episode 65 ft. Kyle Landry

marketing@goosedigital.com (Goose Digital) — Tue, 17 Aug 2021 13:48:23 GMT

On this week's Wing It Podcast, the team is joined by Kyle Landry of All-Risks Insurance to talk about the digital customer experience in Insurance. Kyle and the team discuss adoption of new marketing technology, and why Kyle things a return to the more personal customer experience of the past is in the works. Learn more about Kyle and All-Risks at https://all-risks.com/

The State of Digital Marketing Expectations in 2021 - Wing It Podcast Episode 64

marketing@goosedigital.com (Goose Digital) — Wed, 28 Jul 2021 18:11:42 GMT

On this Wing It Podcast, the team continues to try out our new format as they discuss the ever-expanding range and scope of what Digital Marketing professionals are responsible for in 2021. Watch to learn more about our thoughts on customer journeys, evolving MarTech platforms, and keeping the bigger picture in mind day-to-day.

Discussing Insurance Thought Leadership and Content Strategy - Wing It Podcast Episode 63

marketing@goosedigital.com (Goose Digital) — Thu, 22 Jul 2021 13:28:59 GMT

On this Wing It Podcast, the team tries something a little different as they have a roundtable discussion about the need for more thought leadership in the insurance industry. Watch to learn more about why brokers need to create more trust-building content, choosing your audience carefully, and more.

Make Your Website Work For You: Introducing the New goosedigital.com - Wing It Podcast Episode 62

marketing@goosedigital.com (Goose Digital) — Mon, 28 Jun 2021 15:21:25 GMT

On this edition of the Wing It Podcast, the team is joined by Mark Finnegan, Director of Marketing & Partnerships at Goose Digital to talk about the launch of the brand new goosedigital.com. Watch as the team discusses the importance of planning your website launch with various stakeholders in your business, as well as going over some potential pitfalls and issues businesses may face during a new site launch process.

Digital Customer Experience in Commercial Insurance - Wing It Podcast Episode 61

marketing@goosedigital.com (Goose Digital) — Wed, 23 Jun 2021 15:08:53 GMT

This week, the insurance team talks about mid-market commercial insurance - and how they see it as an underserved segment when it comes to customer experience. While personal lines have developed over the last few years to include self service tools and automation, commercial has lagged behind. Watch as the team breaks down why this might be, and some strategies to counteract it.

Catching Up With SL10K & Camp Ooch feat. Karen Donaldson - Wing It Podcast Episode 60

marketing@goosedigital.com (Goose Digital) — Thu, 27 May 2021 14:06:53 GMT

On this week's Wing It Podcast, the team spends some time catching up on how Camp Ooch and the Sporting Like 10K have been continuing their incredible mission over the last year. We talk with Karen Donaldson about the virtual version of the 10K run, staying social over digital means, and their plans for the future. Learn more about Camp Ooch and the SL10K at https://sportinglife10k.ca/toronto/

Digital & Innovation in the Insurance Space - Wing It Podcast Episode 59 ft. Jason Khan

marketing@goosedigital.com (Goose Digital) — Wed, 19 May 2021 19:20:29 GMT

On this Wing It Podcast, the team welcomes Jason Khan, Director, Innovation at Wawanesa Insurance to the show. Watch as they explore emerging trends in the insurance industry from a digital perspective, discuss the importance of visibility & content, and much more!

Getting Results From Your Content Strategy - Wing It Podcast Episode 58

marketing@goosedigital.com (Goose Digital) — Wed, 28 Apr 2021 14:25:48 GMT

On this week's podcast, the team tackles the ever present challenge of content within the digital marketing landscape. Learn how you can adapt your content strategy to better fit with the other aspects of your marketing, as well as some tips on how to repurpose and right-fit your existing content for different audiences.

Starting and Growing the Insurance Marketing Journey ft. Kory Jazbec - Wing It Podcast Episode 57

marketing@goosedigital.com (Goose Digital) — Wed, 14 Apr 2021 17:57:55 GMT

This week the team sits down with Kory Jazbec, Head of Digital, Marketing Automation at RSA Canada to discuss all things Insurance & Digital. Learn how RSA Canada got its start in Marketing Automation, and what they're doing to further grow that journey.

Optimize Your New Web Experiences With Marketing Automation - Wing It Podcast Episode 56

marketing@goosedigital.com (Goose Digital) — Tue, 23 Mar 2021 14:59:09 GMT

On today's episode, the team dives into a common issue facing many companies today - when going through a rebrand or new website build, how do you optimize your funnels and build a site with your marketing automation platform in mind?

3 Keys to Insurance Marketing Success With A Small Team - Wing It Podcast Episode 55

marketing@goosedigital.com (Goose Digital) — Tue, 16 Mar 2021 13:30:33 GMT

This week on the Wing It Podcast, the team is joined by Cassidy Allison of The Commonwell Mutual Insurance Group to discuss how to excel in Insurance Marketing with a small team, Broker Education, Brand Voice, and more! The Commonwell Mutual Insurance Group: https://thecommonwell.ca/

After The Customer Journey - Now What? - Wing It Podcast Episode 54

marketing@goosedigital.com (Goose Digital) — Tue, 23 Feb 2021 14:54:40 GMT

On this episode of Wing It Podcast, the team dives deep into Customer Journeys, and how marketing teams can leverage the data that they uncover - even when they don't result in an immediate sale. The importance of storytelling, and the creation of additional customer journeys are also discussed.

Putting Your Insurance Marketing Plan Into Action - Wing It Podcast Episode 53

marketing@goosedigital.com (Goose Digital) — Tue, 16 Feb 2021 15:49:40 GMT

On this week's podcast, the team talks about some of the challenges the insurance market is facing, and the importance of putting plans into action. Listen for some actionable tips for insurance businesses at all stages of their digital transformation!

New Year, New Digital Marketing Strategy - Wing It Podcast Episode 52

marketing@goosedigital.com (Goose Digital) — Tue, 26 Jan 2021 15:50:06 GMT

On this episode of Wing It Podcast, the team discusses what is often a mad dash in January to nail down your B2B digital marketing strategy. Other topics include: why having a cohesive strategy is so important & how best to measure whether your strategy is working as intended.

The Rise of CRM In The Insurance Brokerage - Wing It Podcast Episode 51

marketing@goosedigital.com (Goose Digital) — Tue, 12 Jan 2021 15:46:12 GMT

On this episode of Wing It Podcast, we discuss the trend of Insurance brokerages implementing CRMs such as Salesforce to augment their organizations. The team goes over some of the best practices, challenges, and benefits these brokerages face with this transition.

Foolproof Your Funnel for 2021 - Wing It Podcast Episode 50

marketing@goosedigital.com (Goose Digital) — Mon, 23 Nov 2020 16:15:08 GMT

On this special edition 50th episode of the podcast, the team discusses the 5 stages of the marketing funnel from aircover to bottom of funnel. Plus, each team member shares one tactic or tip around the funnel that they think will be crucial for 2021.

Build vs. Buy: The Insurance Tech Stack Problem - Wing It Podcast Episode 49

marketing@goosedigital.com (Goose Digital) — Mon, 16 Nov 2020 21:50:29 GMT

Is it better to build your own custom software, purchase a pre-built solution, or some combination of the two? The team discusses the 'build vs. buy' argument for the insurance industry's technology stack, and what the common bonuses and pitfalls are for each approach.

Get Out Of The Weeds: Thinking Critically About End Results - Wing It Podcast Episode 48

marketing@goosedigital.com (Goose Digital) — Mon, 19 Oct 2020 19:11:52 GMT

This week the team discusses the importance of revisiting your marketing plan and focusing on your end result when creating marketing materials and executing. This allows marketers to "get out of the weeds" and achieve much better sales & marketing alignment.

Building Loyalty with Today's Insurance Customer - Wing It Podcast Episode 47 ft. Pete Tessier

marketing@goosedigital.com (Goose Digital) — Wed, 14 Oct 2020 20:38:14 GMT

This week, the team speaks with Pete Tessier of the Insurance Podcast to talk all things digital & insurance in today's climate - the importance of building loyalty with your customers, impacts of COVID-19, where to meet your customers digitally, and much more.

How To Bring Order To Your Frantic Digital Marketing - Wing It Podcast Episode 46

marketing@goosedigital.com (Goose Digital) — Thu, 24 Sep 2020 19:46:56 GMT

With businesses continuing to adapt to the various challenges of 2020, marketing leaders are faced with the challenge of meeting yearly and Q4 goals with limited resources. This week, the team discusses some strategies to bring a bit of order to what could be described as frantic marketing under considerable pressure.

7 Steps to Secure Your Insurance Marketing Automation - Wing It Podcast Episode 45

marketing@goosedigital.com (Goose Digital) — Fri, 18 Sep 2020 14:34:01 GMT

On this week's Wing It Podcast, the team dives in to Jen's latest blog -The Marketing Automation Checklist - Insurance Edition. The question of complexity within an organization is the main theme here, as the team discusses the importance of choosing an automation platform that fits that level of complexity. Read the blog here: https://www.goosedigital.com/the-marketing-automation-checklist-insurance/

Grow Faster By Moving Faster - Wing It Podcast Episode 44

marketing@goosedigital.com (Goose Digital) — Mon, 24 Aug 2020 15:29:08 GMT

Marketing teams are busy - there's more to do and learn than ever before, and even the simplest sounding campaigns have tons of moving parts. On this Wing It Podcast, the team discusses this development and how marketing teams and businesses can do more with less and continue to grow by moving faster.

Building & Maintaining Your Insurance Email Opt-In List - Wing It Podcast Episode 43

marketing@goosedigital.com (Goose Digital) — Tue, 18 Aug 2020 13:46:11 GMT

On today's Wing It podcast, the group discusses the importance of building and maintaining an email list in the insurance space. We explain why it's important to keep the list up to date, why to build it in the first place, as well as some actionable tips for capturing additional information on your customers & prospects.

Beyond the Basics: When and Why to Graduate to an Automation Platform - Wing It Podcast Episode 42

marketing@goosedigital.com (Goose Digital) — Tue, 28 Jul 2020 18:10:37 GMT

On this Wing It Podcast, the team discusses the continued importance of email communication, especially in today's socially-distanced world. In that vein, they talk about the best time to, and reasons for, upgrading from a simple email provider to a more complex and robust marketing automation platform.

Don't Let Your Data Stop You From Starting - Wing It Podcast Episode 41

marketing@goosedigital.com (Goose Digital) — Mon, 20 Jul 2020 15:23:44 GMT

On this Wing It Podcast, the team discusses how businesses in the insurance space can utilize the data they already have to begin the marketing process regardless of how complete it is. We also explain how to work on your incomplete data while still learning and executing your marketing strategy.

The Make-Up of a Marketing Team of One - Wing It Podcast Episode 40

marketing@goosedigital.com (Goose Digital) — Tue, 23 Jun 2020 20:43:02 GMT

In this podcast, the team discusses how marketing teams that are small, or even only one person, can best leverage their time and relationships to make a significant impact on their businesses. By using test and learn strategies and forming strong partnerships with flexible agencies and vendors, these teams can truly help drive growth.

Tackling the Insurance Content Challenge - Wing It Podcast Episode 39

marketing@goosedigital.com (Goose Digital) — Tue, 16 Jun 2020 18:53:55 GMT

This week, the group discusses some tips to help the insurance industry tackle a problem that many industries face: creating and distributing content. Both creating and distributing are equally important - and the team discusses a few strategies to help make both easier and more efficient.

(Re)designing your Digital Marketing Funnel - Wing It Podcast Episode 38

marketing@goosedigital.com (Goose Digital) — Thu, 28 May 2020 18:58:53 GMT

Based on Kevin's latest blog article on how B2B businesses can rebuild their digital marketing funnel during the era of COVID-19, the group discusses how leveraging your data, improved messaging and segmentation can help these businesses make the most of their budget and time. Read the whole blog here: https://www.goosedigital.com/how-to-redesign-your-digital-marketing-funnel/

Digital Branding & Scaling Personalization - Wing It Podcast Episode 37 ft. Scott Bartley of BILD

marketing@goosedigital.com (Goose Digital) — Mon, 11 May 2020 15:04:55 GMT

In this podcast BILD and Toronto Home Show's Scott Bartley, Director of Marketing & Partnerships, joins us to discuss how organizations should be pivoting their trade show focused marketing strategies during COVID-19, what to consider as well as what goes into a digital rebrand, and more! Check out more about BILD at https://www.bildgta.ca/

No More Trade Shows: First 4 Weeks for B2Bs During COVID-19 - Wing It Podcast Episode 35

marketing@goosedigital.com (Goose Digital) — Mon, 27 Apr 2020 20:16:37 GMT

On this Wing It Podcast, the team explores how B2B businesses who rely heavily upon trade shows and face-to-face meetings can pivot some of their marketing spend to digital means. At the same time, the team explores how communicating effectively with your existing customers is crucial during this period.

Driving Value With Insurance Communications During COVID-19 - Wing It Podcast Episode 34

marketing@goosedigital.com (Goose Digital) — Tue, 21 Apr 2020 13:43:24 GMT

On this Wing-It Podcast, the team (virtually) explores some best practices on how to react to the COVID-19 pandemic within the realm of insurance communications. Topics include how to remain sensitive and how to properly leverage your Marketing Automation tools to reassure your existing customers.

Insurance Recruitment & 100 Years of Service - Wing It Podcast Episode 36 ft. IBAO

marketing@goosedigital.com (Goose Digital) — Tue, 17 Mar 2020 20:21:43 GMT

A few weeks ago, before the Coronavirus fully hit Canada, the Goose team talked with Brett Boadway and Norah Black of IBAO (Insurance Brokers Association of Ontario) about issues important to the insurance industry including recruitment, attracting millennials as both clients and colleagues, and celebrating 100 years of IBAO. The Coronavirus pandemic has further highlighted the value the insurance industry provides and why the strength of its continuity is more important now than ever. Learn more about the IBAO at https://www.ibao.org/ !

Insurance Customer Marketing - Wing It Podcast Episode 33

marketing@goosedigital.com (Goose Digital) — Thu, 20 Feb 2020 14:25:09 GMT

This week Jen is here to talk with the team about how too often, organizations focus on marketing to new leads and forget how important it is to continue to market to their existing customer base. With marketing automation tools, it's never been more efficient or effective to cross sell and upsell your existing customers while providing additional value.

Sales & Marketing Valentine's Edition - Wing It Podcast Episode 32

marketing@goosedigital.com (Goose Digital) — Fri, 14 Feb 2020 14:22:39 GMT

Sales & Marketing, or Smarketing? Names aside, this Valentine's Day the team dives into the eternal question of how Sales and Marketing can work better together, who owns what, and how organizations can better reach an alignment between the two departments.

Digital Systems & Insurance Transformation - Wing It Podcast Episode 31

marketing@goosedigital.com (Goose Digital) — Tue, 28 Jan 2020 18:11:18 GMT

We talk with Adam Thomson of Toole Peet Insurance about all things digital and insurance - and where we think the industry is headed going into 2020.

Who Owns Your Customer Experience? - Wing It Podcast Episode 30

marketing@goosedigital.com (Goose Digital) — Fri, 24 Jan 2020 15:28:45 GMT

On this Wing It Podcast, the group dives in to the question of Customer Experience. More specifically, we talk about the ownership of the Customer Experience in various organizations, how to best decide the correct team for the job, and why it's so important and talked about right now.

Outsourcing Marketing Automation: Expectations vs Reality - Wing It Podcast Episode 29

marketing@goosedigital.com (Goose Digital) — Wed, 27 Nov 2019 21:37:44 GMT

We were inspired by a LinkedIn post from Sara McNamara, about the challenges of building your own marketing automation team vs. outsourcing it to an agency (like Goose Digital!). We tackle Sara's post and offer our own views and experiences; the reality and expectations from outsourcing to a digital marketing automation agency.

Get Closer to Your Customers with InsureTech - Wing It Podcast Episode 28

marketing@goosedigital.com (Goose Digital) — Tue, 26 Nov 2019 19:47:14 GMT

We talked with Thomas Accardo, CEO of BrokerLift, about bringing digital insurance technology to not just brokers, but the customers too. Tech is great if it speeds up your employee's workflows, but does InsureTech ultimately help the customer?

2020 Insurance Trends That Don't Suck - Wing It Podcast Episode 27

marketing@goosedigital.com (Goose Digital) — Thu, 21 Nov 2019 16:00:03 GMT

Adam Mitchell, President of Mitchell & Whale Insurance Brokers, shared with us what he sees as the top trends in insurance going into 2020 (hint: it starts with d and ends with igital!).

Kickstarting the Broker Digital Journey - Wing It Podcast Episode 26

marketing@goosedigital.com (Goose Digital) — Thu, 14 Nov 2019 17:38:35 GMT

We had a discussion on insurance and finance tech with Apollo Exchange, an e-commerce marketplace that enables brokers to instantly bind insurance products.

Save Money With Marketing Automation - Wing It Podcast Episode 25

marketing@goosedigital.com (Goose Digital) — Fri, 16 Aug 2019 20:33:38 GMT

Our 25th episode is (finally) here! We got a special intro to mark the occasion. Say your business has all these marketing tools, one for email, one for CRM, one for your forms... it can get pretty chaotic (and expensive!), right? In this episode, we talk about consolidating your marketing tools into one marketing automation platform, helping your marketing department become more efficient, cost-effective, and impactful for your business.

Driving Marketing Performance - Wing It Podcast Episode 24

marketing@goosedigital.com (Goose Digital) — Tue, 25 Jun 2019 19:08:52 GMT

How do you drive performance in your digital programs, once you've completed your technology implementation? Let's say you're a year into a new CRM, or marketing automation system, and now you've started to plateau. What's the next step to continue delivering results?

Conquering Cancer (ft. Canadian Cancer Society) - Wing It Episode 23

marketing@goosedigital.com (Goose Digital) — Tue, 18 Jun 2019 15:46:10 GMT

1 in 2 Canadians will be diagnosed with cancer in their lifetime. Let's get that number to 0. We speak with the Canadian Cancer Society's GTA Director, Tanya, and COMDA.COM, Ontario's #1 donor, about the great work the Society's doing and how you can get involved in defeating this horrible disease. HELP COMDA CONQUER CANCER https://www.comdagives.com/ GET INVOLVED WITH THE CANADIAN CANCER SOCIETY https://www.cancer.ca/en/?region=on

Commercial Insurance Digital Revolution - Wing It Podcast Episode 22

marketing@goosedigital.com (Goose Digital) — Thu, 30 May 2019 21:19:33 GMT

Insurance is undergoing sweeping digital transformation, but often the tech focus is on personal insurance, leaving commercial on the wayside. In this episode, we discuss how lessons learned from the PI side can be used to revolutionize the way CI brokers engage with their customers and prospects. DISCOVER HOW GOOSE DIGITAL CAN HELP GROW YOUR BUSINESS - YOUR B2B DIGITAL MARKETING PARTNER https://www.goosedigital.com

Always Be Closing - Wing It Podcast Episode 21

marketing@goosedigital.com (Goose Digital) — Wed, 22 May 2019 19:21:28 GMT

It's all about sales. The software's in place. The tools are ready. You have your lead gen flow down pat, but now what? Marketing automation is all about enabling your sales team, giving them the tools to close the deal and drive revenue.

Send A Kid To Camp With Sporting Life's 10K Run For Ooch! - Wing It Podcast Episode 20

marketing@goosedigital.com (Goose Digital) — Tue, 09 Apr 2019 17:41:26 GMT

Every year, Goose Digital participates in Sporting Life's 10K Run for Camp Ooch. $300 sends a kid affected with (or by) childhood cancer to Camp Ooch for a day. Click here to join the run on May 12, or donate directly to a runner or team (like Goose Digital!): https://sportinglife10k.ca/toronto/register/ Camp Oochigeas (Ooch) is a privately funded, volunteer-based organization that provides kids with and affected by childhood cancer with unique opportunities for growth through challenging, fun, enriching and magical experiences. https://www.ooch.org

Grow Your Business..Properly (ft. Jeff Wiener, KickAss Entrepreneur) - Wing It Podcast Episode 19

marketing@goosedigital.com (Goose Digital) — Mon, 25 Feb 2019 20:47:59 GMT

Jeff Wiener, the Kickass Entrepreneur and founder of Digitcom, sits down with us to discuss the common mistakes new business owners make in growing their business, including not understanding marketing or how to scale properly.

We Visited Act - On's HQ! - Wing It Podcast Episode 18

marketing@goosedigital.com (Goose Digital) — Thu, 21 Feb 2019 15:32:24 GMT

We were invited to Act-On's headquarters in Portland, Oregon, to attend their partner summit earlier this month. At the week-long event, we got to learn about upcoming software updates to Act-On, training sessions, and great networking opportunities.

What Is Marketing Automation - Wing It Podcast Episode 17

marketing@goosedigital.com (Goose Digital) — Mon, 21 Jan 2019 16:47:32 GMT

Marketing Automation. At Goose Digital, it's what we specialize in...but what is marketing automation exactly? We get back to basics and answer this fundemental question.

B2B Digital Transformation (ft. Mike Warren, COMDA.COM) - Wing It Podcast Episode 16

marketing@goosedigital.com (Goose Digital) — Thu, 10 Jan 2019 20:06:07 GMT

The B2B digital revolution isn't happening - it's already happened. Businesses are learning (whether the hard or easy way), that the old ways of sales and marketing no longer work. Digital transformation, therefore, is not only preferred but required to survive in today's market. Michael Warren, President of COMDA.COM, joins us to discuss how COMDA has had to embrace digital transformation in order to stay competitive, even after 45 years in business. Use promo code GOOSE25 at checkout to save $25 on your next COMDA.COM order! https://www.comda.com

12 Ways Santa Claus Uses Marketing Automation - Wing It Episode 15

marketing@goosedigital.com (Goose Digital) — Fri, 21 Dec 2018 14:35:23 GMT

The gift's out of the sleigh bag - Santa Claus is an "official" client of Goose Digital. After a lengthy implementation process, learn about the 12 ways Santa Claus is using his marketing automation software to bring holiday cheer to kids around the globe! Happy Holidays!

Will Robots Take Your Marketing Job - Wing It Ep. 14

marketing@goosedigital.com (Goose Digital) — Wed, 12 Dec 2018 20:51:55 GMT

Will marketing automation take your marketing job? With the power of machine learning (or AI) growing exponentially each year, what can marketers expect or plan for in their future? In this episode, Goose Digital's marketing automation experts discuss how automation will not only free up time spent on manual tasks but also give marketers the freedom to pursue a broader, increasingly sophisticated, digital strategy.

Act - On's CRO The Future Of Marketing Automation - Wing It Episode 13

marketing@goosedigital.com (Goose Digital) — Thu, 29 Nov 2018 22:12:38 GMT

We had Act-On's Chief Revenue Officer, Chris Masino, in our office this week to talk about the Future of Marketing Automation. Adaptive sending, AI, machine learning...there's a lot on the horizon for marketers to help overcome challenges and thrive in an evolving digital ecosystem.

Augment Your Marketing Reality (with AR & VR) - Wing It Podcast Ep. 12

marketing@goosedigital.com (Goose Digital) — Mon, 12 Nov 2018 21:43:06 GMT

There's a lot of talk in tech and entertainment about virtual and augmented reality, but did you know these powerful storytelling tools can be leveraged to help your marketing efforts too? Special guest, VR/AR expert, Stephen Shew, discusses with us how these technologies will impact the future of marketing and the need for an innovation budget in your organization.

Power Your B2B Marketing With Personalization - Wing It Podcast Ep. 11

marketing@goosedigital.com (Goose Digital) — Wed, 31 Oct 2018 15:34:49 GMT

Whether B2C or B2B, people expect a personal touch in marketing these days. It's simply not enough now to grab a name field and add that to your email - to engage with your audiences, a deeper level of personalization is required. In this episode, Goose Digital's Emily Crawford guest stars to discuss the need for deep personalization in B2B marketing to truly separate your business and make a lasting impression. DISCOVER HOW GOOSE DIGITAL CAN HELP GROW YOUR BUSINESS - YOUR B2B DIGITAL MARKETING PARTNER https://www.goosedigital.com SUBSCRIBE TO OUR CHANNEL http://www.youtube.com/c/goosedigital?sub_confirmation=1 CONNECT WITH GOOSE DIGITAL Goose Digital ► https://www.goosedigital.com LinkedIn ► https://www.linkedin.com/company/goose-digital Facebook ► https://www.facebook.com/goosedigital Twitter ► https://twitter.com/goosedigital Google+ ► https://plus.google.com/+Goosedigital Blogs ► https://www.goosedigital.com/blog/ Call Us ►1-866-64-GOOSE

Recapping IBAO 2018 - Wing It Podcast Ep. 10

marketing@goosedigital.com (Goose Digital) — Mon, 22 Oct 2018 17:30:03 GMT

Last week, Goose Digital exhibited at the Insurance Broker's Association of Ontario annual convention, #IBAO18 in Niagara Falls. In episode 10 (double digits!!) we recap what inspired us at the show, what we learned and some trends we're seeing in the insurance industry's digital transformation. DISCOVER HOW GOOSE DIGITAL CAN HELP GROW YOUR BROKERAGE - YOUR INSURANCE DIGITAL MARKETING PARTNER https://www.goosedigital.com/insurance SUBSCRIBE TO OUR CHANNEL http://www.youtube.com/c/goosedigital?sub_confirmation=1 CONNECT WITH GOOSE DIGITAL Goose Digital ► https://www.goosedigital.com LinkedIn ► https://www.linkedin.com/company/goose-digital Facebook ► https://www.facebook.com/goosedigital Twitter ► https://twitter.com/goosedigital Google+ ► https://plus.google.com/+Goosedigital Blogs ► https://www.goosedigital.com/blog/ Call Us ►1-866-64-GOOSE

When Your Sales Team Is Part Of Your Digital Strategy - Wing It Podcast Ep. 9

marketing@goosedigital.com (Goose Digital) — Tue, 09 Oct 2018 19:31:03 GMT

Sales and marketing alignment has never been more critical. More than ever, sales people have become brand ambassadors, holding the relationships with prospects and clients alike. Learn how Marketing can support and empower sales people throughout journeys and sales cycles, plus how Sales can positively enhance an organization's digital marketing strategy. This week's podcast features a special guest: Daniel Simmons, Director of Cloud Strategy at Beanfield Metroconnect.

Breaking Down 2018's Gartner Magic Quadrant For Marketing & CRM - Wing It Podcast Ep. 8

marketing@goosedigital.com (Goose Digital) — Wed, 26 Sep 2018 18:13:54 GMT

Who are the top digital marketing and CRM players in 2018? Which lead management platform(s) should your business invest into? Earlier this September, Gartner released their 2018 Magic Quadrant for Marketing & CRM Lead Management. Goose Digital's marketing automation experts break down Gartner's report and discuss the top performers, some surprising exclusions and analysis of where the MarTech industry is headed. GARTNER 2018 MAGIC QUADRANT FOR CRM LEAD MANAGEMENT - https://www.gartner.com/doc/reprints?id=1-5FMK00W&ct=180913&st=sb DISCOVER HOW GOOSE DIGITAL CAN HELP GROW YOUR BUSINESS - YOUR B2B DIGITAL MARKETING PARTNER https://www.goosedigital.com SUBSCRIBE TO OUR CHANNEL http://www.youtube.com/c/goosedigital... CONNECT WITH GOOSE DIGITAL Goose Digital ► https://www.goosedigital.com LinkedIn ► https://www.linkedin.com/company/goosedigital Facebook ► https://www.facebook.com/goosedigital Twitter ► https://twitter.com/goosedigital Google+ ► https://plus.google.com/+Goosedigital Blogs ► https://www.goosedigital.com/blog/ Call Us ►1-866-64-GOOSE

5 Reasons You NEED A Marketing Agency - Wing It Podcast Ep. 7

marketing@goosedigital.com (Goose Digital) — Wed, 19 Sep 2018 20:53:09 GMT

Thinking about hiring a digital marketing agency to support your business? Goose Digital's team discuss the essential reasons you need a digital marketing agency and the top questions to ask when deciding who to hire.

What Is The Modern Customer Journey (Part 2) - Wing It Podcast Ep. 6

marketing@goosedigital.com (Goose Digital) — Fri, 14 Sep 2018 13:54:37 GMT

Part 2 of 2. How does the digital marketer engage with their customers and prospects? What does the modern digital customer journey look like? Goose Digital's team discusses how marketing automation, digital marketing, and customer journey mapping work together to create a seamless, engaging customer experience.

What Is The Modern Customer Journey (Part 1) - Wing It Podcast Ep. 5

marketing@goosedigital.com (Goose Digital) — Fri, 31 Aug 2018 15:55:25 GMT

Part 1 of 2. How does the digital marketer engage with their customers and prospects? What does the modern digital customer journey look like? Goose Digital's team discusses how marketing automation, digital marketing, and customer journey mapping work together to create a seamless, engaging customer experience.

OUTSOURCE Your Digital Marketing? - Wing It Podcast Ep. 4

marketing@goosedigital.com (Goose Digital) — Fri, 10 Aug 2018 18:59:10 GMT

What roles should you outsource when building a marketing department? Goose Digital breaks down a digital marketing team and discusses which roles should (or shouldn't) be outsourced to an external partner. READ THE ORIGINAL BLOG POST HERE http://bit.ly/2KH8irL

Marketing Automation WITHOUT a CRM? - Wing It Podcast Ep. 3

marketing@goosedigital.com (Goose Digital) — Fri, 03 Aug 2018 13:26:09 GMT

On this episode, the Goose Digital team discusses the role marketing automation plays in end-to-end customer journeys and the evolving role of marketing and marketers in the digital age. Michael Turcsanyi, CEO of Goose Digital, hosts with guests Kevin Butler (VP Strategy) and Chris O'Neill (VP Business Development).

How Marketing Has CHANGED - Wing It Podcast Ep. 2

marketing@goosedigital.com (Goose Digital) — Fri, 03 Aug 2018 13:19:30 GMT

The Goose Digital team discusses the role marketing automation plays in end-to-end customer journeys and the evolving role of marketing and marketers in the digital age. Michael Turcsanyi, CEO of Goose Digital, hosts with guests Kevin Butler (VP Strategy) and Chris O’Neill (VP Business Development).

Insurance Broker Pain Points - Wing It Podcast Ep. 1

marketing@goosedigital.com (Goose Digital) — Tue, 26 Jun 2018 20:12:38 GMT

On this inaugural episode, Goose Digital CEO, Michael Turcsanyi, discusses the insurance industry's digital revolution and the lesson Brokers/Marketers can take from other industries like tech and retail. Joining Michael are Robyn Croll (VP Customer Insights), Jen Pugsley (Director Client Services), and Chris O'Neill (VP Business Development).