Winning Content by Leen Jones

Chronos vs Kairos: Do We Plan for the Right Concept of Time?

Colleen — Sun, 28 Feb 2010 14:35:00 +0000

The ancient Greeks got some things very right. Elizabeth Gilbert, author of Eat, Pray, Love, reintroduced the Greek muse into our modern concept of creativity during a brilliant TED talk. [...]

Know Your Content Before You Test It

Colleen — Wed, 24 Feb 2010 14:42:10 +0000

Read (or watch or listen to) your content before you let users test it. You might think, “Isn’t that obvious?” Probably. But when we’re busy, it’s easy to skip this [...]

Take a Tour of Editorial Strategy This Wednesday

Colleen — Sun, 14 Feb 2010 17:55:41 +0000

Jeff MacIntyre, a leading content strategist hailing from New York, will guide Atlanta Content Strategy on an in-depth tour of editorial strategy. Jeff will explain how editorial strategy solves the [...]

Analytics Help Answer Content Questions

Colleen — Fri, 05 Feb 2010 18:46:02 +0000

I recently talked analytics with Jeff Chasin, a sharp web analyst contracting for IBM and member of Atlanta Content Strategy. He kindly let me share some of our conversation. How Do [...]

The New Rules of Persuasion

Colleen — Wed, 27 Jan 2010 04:30:37 +0000

Not long ago, B.J. Fogg shared his latest insights into technology and persuasion—and his take on a winning solution. I don’t agree that many “crummy trials” beats “deep thinking,” but [...]

THURS – Content Strategy: What’s in It for You?

Colleen — Mon, 18 Jan 2010 14:37:10 +0000

Content strategy consultant Margot Bloomstein will travel from Boston to tell Atlanta Content Strategy exactly what this Thursday. I recently asked Margot about two of my favorite things: content strategy [...]

Remember References

Colleen — Thu, 14 Jan 2010 15:28:08 +0000

References. They’re not just something your 5th grade teacher required in your report about snails. References show respect of other people’s intellectual property. And, in an age when anyone can [...]

Changes for the New Year

Colleen — Mon, 04 Jan 2010 05:54:45 +0000

2009 was a very good year for the consultancy I co-founded, threebrick. To best prepare for 2010, we made some tough but exciting decisions to better serve interactive in the [...]

Marissa Mayer: Glamour Woman of 2009

Colleen — Sat, 02 Jan 2010 19:16:24 +0000

Marissa Mayer, Google’s VP of search and user experience, is one of Glamour’s women of 2009. She is a “powerhouse of creativity and business acumen.” And, she wears Armani. Go well-dressed women [...]

Analyze Your Content. Be Really Great.

Colleen — Wed, 16 Dec 2009 08:03:37 +0000

Content for most organizations is a challenge, if not a problem. Solving a problem starts with understanding it. How? By analyzing it. I like Steve Jobs’ take on analysis as [...]