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	<title>Wired PR Works</title>
	
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	<description>Getting Media and Marketing to Work for You</description>
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		<title>Personal Branding and DNA</title>
		<link>http://feedproxy.google.com/~r/WiredPrWorksByBarbaraRozgonyi/~3/ra7DaBJV1L8/</link>
		<comments>http://wiredprworks.com/2009/11/personal-branding-and-dna/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 15:18:25 +0000</pubDate>
		<dc:creator>Barbara Rozgonyi</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[crushitchicago]]></category>
		<category><![CDATA[Gary Vaynerchuk]]></category>
		<category><![CDATA[personal branding]]></category>

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		<description><![CDATA[Gary Vaynerchuk is coming to Chicago tonight! I&#8217;ll be there. Because it&#8217;s Gary V Day in Chicago, I&#8217;m sharing this post from October 9, 2008 with 20 tips and a video. Enjoy! And . . . (...)]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwiredprworks.com%2F2009%2F11%2Fpersonal-branding-and-dna%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwiredprworks.com%2F2009%2F11%2Fpersonal-branding-and-dna%2F" height="61" width="51" /></a></div><p><img src="http://wiredprworks.com/wp-content/uploads/2009/11/crushitbook.jpg" alt="crushitbook" title="crushitbook" width="99" height="116" class="alignleft size-full wp-image-3011" /><br />
 <a href="http://twitter.com/garyvee">Gary Vaynerchuk</a> is coming to Chicago tonight! I&#8217;ll be there. Because it&#8217;s Gary V Day in Chicago, I&#8217;m sharing this post from October 9, 2008 with 20 tips and a video. Enjoy! And . . . yes, I&#8217;ll be back with a report on what it&#8217;s like to meet Gary live. Thanks and congratulations to <a href="http://kellyolexa.com">Kally Olexa</a> for bringing Gary to town on his<a href="http://crushitbook.com/crush-it-book-tour/"> Crushit! book tour.</a></p>
<p>How does DNA relate to personal branding and community building? Read this post to find out.</p>
<p>On twitter, <a href="http://garyvaynerchuk.com/">Gary Vaynerchuk,</a> host of <a href="http://tv.winelibrary.com/"><em>Wine Library TV</em>: <em>Gary Vaynerchuk&#8217;s</em> daily <em>wine</em> video blog</a>, shared a link to his <a href="http://www.newmediaexpo.com">New Media Expo</a> presentation where he talked about how personal branding is in your DNA. At almost 48 minutes, the video is well worth watching [especially to hear Gary talk about his personal DNA], but if you don’t have the time right now, take a few moments and read these highlights. </p>
<p><strong><a href="http://www.newmediaexpo.com/thursday2008.htm">Gary Vaynerchuk’s New Media Expo Presentation</a></strong> – <strong>My Top 20 Takeaways</strong></p>
<ol>
<li>Understand who you are and execute it – examine your personal DNA</li>
<li>“Legacy is greater than Currency” – the quote on Gary’s favorite t-shirt and a reminder that you don’t want to go for the quick sale, instead you want to build equity in the world</li>
<li>Two things that will absolutely win this game: community and content</li>
<li>Monetize: Google the words you want to talk about and look at who’s advertising to that audience, click on the ads and contact them about sponsoring you</li>
<li>Become part of the conversation in your space, allowing at least 1-3 hours a day to comment</li>
<li>Where should you be? EVERYWHERE!!!</li>
<li>Open as many platforms as you can</li>
<li>When you comment, leave a solid response that shows you understand the space</li>
<li>Search for your name every single day</li>
<li>Take what you can and build on it</li>
<li>Produce a show and own your niche – it’s a gold rush out there</li>
<li>Use Viddler instead of YouTube; you can add your own logo to Viddler </li>
<li>Uploading to YouTube is a huge mistake; you’re promoting their brand, not yours</li>
<li>Work 17-18 hours days on your projects</li>
<li>Understand what you want – you have to go with what’s important to you whether it’s being at your kids’ soccer games or owning the New York Jets</li>
<li>Stay on brand; @garyvee is Gary’s twitter id. He says it was a huge mistake.</li>
<li>You are going to control your message anymore; that ship has sailed. You will be defined by the universe.</li>
<li>Dominate your niche, no matter how small, and find the players who pay to advertise in your field and go after them.</li>
<li>Answer every single email, even if you get 250 a day like Gary does</li>
<li>Know what’s important to you, turn down opportunities if they conflict with your priorities </li>
</ol>
<p><strong>Video: <a href="http://tv.winelibrary.com/">Gary Vaynerchuk of Wine Library TV</a></strong><strong></strong><strong> talks about Building Your Brand in a Web 2.0 World</strong></p>
</p>
<p><a href="http://barbararozgonyi-wiredprworks.com/wp-content/uploads/2008/10/iliveforthis1.jpg"></a></p>
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<p><strong>Personal Branding-DNA Profile: Take a Peak into Your Passion</strong></p>
<p>Let&#8217;s start with the top two takeaways: </p>
<li>Understand who you are and execute it – examine your personal DNA</li>
<li>“Legacy is greater than Currency” – the quote on Gary’s favorite t-shirt and a reminder that you don’t want to go for the quick sale, instead you want to build equity in the world</li>
<p>Well, what is your personal DNA brand? If you&#8217;ve lost touch with your passion or you like so many things so much you’re not sure about your true love, ponder these questions and listen for answers to help you focus. Could your passion be Alf Season 2 – the example Gary uses in the video? </p>
<p><a href="http://www.amazon.com/ALF-Season-Two-Alf/dp/B0009W5KJU"><img title="alf-season-two" style="border-right: 0px; border-top: 0px; display: inline; border-left: 0px; border-bottom: 0px" height="257" alt="alf-season-two" src="http://barbararozgonyi-wiredprworks.com/wp-content/uploads/2008/10/alfseasontwo.jpg" width="191" border="0" /></a> </p>
<ol>
<li>What do wake up excited about every morning? </li>
<li>What do you search for online? </li>
<li>What magazines and books do you read &#8211; why?</li>
<li>What do your friends ask you about?</li>
<li>What topics do know more about than most people?</li>
<li>Where do you love to go?</li>
<li>What did you like to do as a kid – why?</li>
<li>What would you do if money didn’t matter?</li>
<li>What are your doing when you’re having so much fun you lose all track of time?</li>
<li>What kind of legacy do you want to leave – for who and why?</li>
</ol>
<p><strong>Your Turn</strong></p>
<p>How about you? What would you say if someone asked you: What do you live for?</p>
</p>
<div class="wlWriterEditableSmartContent" id="scid:0767317B-992E-4b12-91E0-4F059A8CECA8:bf55562c-fdfd-4a9a-81e9-a87bf9431d41" style="padding-right: 0px; display: inline; padding-left: 0px; float: none; padding-bottom: 0px; margin: 0px; padding-top: 0px">Technorati Tags: <a href="http://technorati.com/tags/personal+branding" rel="tag">personal branding</a>,<a href="http://technorati.com/tags/Gary+Vaynerchuk" rel="tag">Gary Vaynerchuk</a>,<a href="http://technorati.com/tags/video+marketing" rel="tag">video marketing</a>,<a href="http://technorati.com/tags/web+2.0" rel="tag">web 2.0</a></div>
</div>
</div>
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		<item>
		<title>Community and Social Media | Social Media Club Chicago Panel Video</title>
		<link>http://feedproxy.google.com/~r/WiredPrWorksByBarbaraRozgonyi/~3/tAj_Ta2yMd8/</link>
		<comments>http://wiredprworks.com/2009/11/community-social-media-chicago-video/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 17:42:53 +0000</pubDate>
		<dc:creator>Barbara Rozgonyi</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[community public relations]]></category>
		<category><![CDATA[social media events]]></category>

		<guid isPermaLink="false">http://wiredprworks.com/?p=2987</guid>
		<description><![CDATA[Thanks to Steve Stokes of Stoked Studios for covering Social Media Club Chicago&#8217;s first anniversary event on October 22, 2009. (...)]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwiredprworks.com%2F2009%2F11%2Fcommunity-social-media-chicago-video%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwiredprworks.com%2F2009%2F11%2Fcommunity-social-media-chicago-video%2F" height="61" width="51" /></a></div><p><img src="http://wiredprworks.com/wp-content/uploads/2009/11/IMG_0507-150x150.jpg" alt="IMG_0507" title="IMG_0507" width="150" height="150" class="alignleft size-thumbnail wp-image-2999" />Thanks to <a href="http://www.stokedstudios.com">Steve Stokes of Stoked Studios</a> for covering <a href="http://smcchicago.org">Social Media Club Chicago</a>&#8217;s first anniversary event on October 22, 2009. Many people asked about how they could watch the <a href="http://www.artistshousemusic.org/videos/social+media+club+chicago+panel+discussion+october+2009">video of the panel discussion about community and social media &#8211; click here to go the video</a>. </p>
<p>SMC Chicago President, <a href="http://twitter.com/jwillie">Jeff Willinger</a> of <a href="http://www.rightpoint.com">RightPoint Consulting</a> moderated the panel discussion. Thanks so much to our panelists: <a href="http://twitter.com/Ramon_DeLeon">Ramon DeLeon</a> of Domino&#8217;s Pizza,<a href="http://twitter.com/prsarahevans"> Sarah Evans</a> of <a href="http://sevanstrategy.com">Sevans Strategy</a>, <a href="http://twitter.com/solutionman">Gerald [and Olivia] Haman</a> of <a href="http://solutionpeople.com">Solution People </a> and <a href="http://twitter.com/whereivebeen">Katy Lynch</a> from <a href="http://www.whereivebeen.com">www.whereivebeen.com.</a> </p>
<p>First anniversary sponsors included <a href="http://www.synovate.com">Synovate</a>, <a href="http://kimballoffice.com">Kimball Office</a>, <a href="http://www.dominos.com">Dominos</a> and <a href="http://garrettpopcorn.com">Garrett Popcorn</a>. Thanks to <a href="http://artistshousemusic.org">ArtistsHouseMusic.org</a> for providing video hosting.</p>
<p><strong>Video coverage of prior Social Media Club Chicago events  . . . </strong></p>
<p><iframe name="DIKwidget12916" class="DIKwidget" src="http://www.yubby.com/widget/embed/square/12916/lang:en/500/skin:simple" width="500" height="500" allowtransparency="true" frameborder="0" scrolling="no"><a href="http://www.yubby.com/c/12916/">You are watching channel Social Media Club Chicago Videos</a></iframe></p>
<p><strong>Were you there? What did you think of this event?</strong><em></p>
<p>Disclosure: Barbara Rozgonyi is the founder of Social Media Club Chicago. </em></p>
]]></content:encoded>
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		<item>
		<title>Cool Blog Tool Video Marketing Channel Aggregator</title>
		<link>http://feedproxy.google.com/~r/WiredPrWorksByBarbaraRozgonyi/~3/exqXDvRRiSw/</link>
		<comments>http://wiredprworks.com/2009/11/blog-marketing-video-aggregator/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 17:02:28 +0000</pubDate>
		<dc:creator>Barbara Rozgonyi</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[BWE09]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://wiredprworks.com/?p=2976</guid>
		<description><![CDATA[&#8220;That was a great post. I can tell you spent lots of time on it.&#8221; &#8211; recent comment
Well, not as much time as you think and I have Yubby to thank for that. (...)]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwiredprworks.com%2F2009%2F11%2Fblog-marketing-video-aggregator%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwiredprworks.com%2F2009%2F11%2Fblog-marketing-video-aggregator%2F" height="61" width="51" /></a></div><p><img src="http://wiredprworks.com/wp-content/uploads/2009/11/IMG_0342-150x150.jpg" alt="IMG_0342" title="IMG_0342" width="150" height="150" class="alignleft size-thumbnail wp-image-2978" /><br />
&#8220;That was a great post. I can tell you spent lots of time on it.&#8221; &#8211; recent comment<br />
Well, not as much time as you think and I have <a href="http://www.yubby.com">Yubby</a> to thank for that. </p>
<p>Back at BlogWorld in Las Vegas, I met Vincent from Yubby [and Amsterdam!] as he and <a href="http://twitter.com/dan360man">Daniel Honigman</a> were <a href="http://www.bumptechnologies.com/">exchanging contact information by bumping their iPhones</a>. After I took this picture, I asked Vincent to do a video about how Yubby works. We used Vincent&#8217;s camera microphone. He then uploaded the video to my Macbook and it took me awhile to upload it to YouTube. Here it is . . . .</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/6pFnqLeXzvw&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/6pFnqLeXzvw&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p>Although it took me a little longer than I&#8217;d like to upload the video, I started using Yubby and set up a <a href="http://wiredprworks.com/2009/10/ka-cirque-du-soleil-theatrics-and-social-media/">KA review channel</a> almost right away. And, everyone who checked out BlogWorld Expo&#8217;s site, saw Yubby in action. One person told me that the Yubby videos on the BlogWorld speaker page were the reason they came to BlogWorld. </p>
<p>How do you use Yubby?<br />
1. Sign up<br />
2. Create a channel<br />
3. Search videos<br />
4. Drag icons into your channel<br />
5. Choose a style<br />
6. Grad the embed code<br />
7. Publish<br />
<em><br />
Total time to publish a channel: as little as one minute. Here&#8217;s the BlogWorld Expo Yubby channel.</em></p>
<div id="viidoo_solo_92"></div>
<p><script type="text/javascript" src="http://www.yubby.com/widget/solojs/8094/92/69105/width:425/skin:clean"></script><br />
<strong><br />
Tip: search for your name or keywords and see what comes back from 30 different video sources. Then, create, publish and promote your video marketing channels. </strong></p>
<p><em><strong>How do you use video in your marketing?</strong></em></p>
<p>Disclosure: BlogWorld Expo provided complimentary registration to members of the media. </p>
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		<title>Peter Shankman in Chicago on PR, Social Media Rules</title>
		<link>http://feedproxy.google.com/~r/WiredPrWorksByBarbaraRozgonyi/~3/bfa0d5UMolU/</link>
		<comments>http://wiredprworks.com/2009/10/peter-shankman-haro-chicago-social-media/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 14:57:27 +0000</pubDate>
		<dc:creator>Barbara Rozgonyi</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Media Relations]]></category>

		<guid isPermaLink="false">http://wiredprworks.com/?p=2961</guid>
		<description><![CDATA[Peter Shankman visited Chicago this week and I was there! Now this is one guy I’ve always wanted to meet. (...)]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwiredprworks.com%2F2009%2F10%2Fpeter-shankman-haro-chicago-social-media%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwiredprworks.com%2F2009%2F10%2Fpeter-shankman-haro-chicago-social-media%2F" height="61" width="51" /></a></div><p><img src="http://wiredprworks.com/wp-content/uploads/2009/10/IMG_05411-150x150.jpg" alt="BarbaraRozgonyi-PeterShankman" title="BarbaraRozgonyi-PeterShankman" width="150" height="150" class="alignleft size-thumbnail wp-image-2964" /><br />
<a href="http://twitter.com/skydiver">Peter Shankman</a> visited Chicago this week and I was there! Now this is one guy I’ve always wanted to meet. I’m a fan of<a href="http://helpareporterout.com"> HARO [helpoutareporter.com</a>], more stats on that later, and Peter’s brilliance in general. </p>
<p>Although most people associate Peter with HARO, did you know he’s also the author of<a href="http://www.amazon.com/Outrageous-Stunts-Work-Company-Needs/dp/047004392"> C<em>an We Do That?! Outrageous PR Stunts That Work&#8211;And Why Your Company Needs Them</em></a>, a blogger, a skydiver, an entrepreneur, a marathoner and owner of two fat cats.</p>
<p>Thanks to <a href="http://twitter.com/merrittpr">Catherine Merritt </a>of <a href="http://mortons.com">Morton’s Steakhouse</a> and <a href="http://twitter.com/AllanSchoenberg">Allan Schoenberg</a> of <a href="http://twitter.com/cmegroup">CME Group</a> for organizing this event – a 90 minute presentation followed by 30 minutes of dialogue. I took notes and today I’m sharing them with you. Note: this is what I wrote down and may not be completely accurate, especially when quotes come in.</p>
<p><strong>An Afternoon with Peter Shankman in Chicago</strong></p>
<p><a href="http://twitter.com/wiredprworks/statuses/5208662783">wiredprworks: 2010 is the year social media will become ubiquitous @skydiver</a></p>
<p><a href="http://twitter.com/wiredprworks/statuses/5208607324">wiredprworks: @skydiver live tweeting is a great way to promote your brand</a></p>
<p><em>Note: After sending out those two tweets, I switched to taking notes so I could write this post.</em> </p>
<p>We don’t have the right to own social media. If you have to call yourself a key influencer, you’re not.</p>
<p><a href="http://www.helpareporterout.com">HARO Help Out a Reporter Statistics</a><br />
Published three times a day with 30-50 queries per issue.<br />
Approximately 125,000 members<br />
37,000 journalists<br />
93% of journalists return with new queries<br />
target: small businesses – 97.9% of the country<br />
In a few weeks, query emails will be masked and timed. Addresses that email the HARO masked email after the expiration date with a spam pitch will be banned from the HARO database – automatically. </p>
<p><strong>Social Media Rules You Need to Know</strong><br />
<em><br />
1.	Transparency</em><br />
Admit it, right away, when you screw up. Say how you’re going to fix it. Eliminate PR spin. For example, when HARO is late people get a reason and an apology.</p>
<p><em>2.	Relevance</em><br />
The media landscape is fractured. Peter asked where and how people got their news in the morning. He gets his from podcasts that he listens to while he’s running or working out. To be relevant, be where people are and ask them what they want. For example, Amazon started out as “The Earth’s Biggest Book Store”  &#8211; the last thing Peter bought from them was a blender, not a book.</p>
<p><em>3.	Brevity</em><br />
In the 80s, the average attention span was 3 minutes. Today it’s the time it takes to read a text message or about 2.7 seconds. So how does twitter fit it? Putting all of your bets on twitter might not be the wisest move. Until twitter makes $1 one, they are pets.com waiting to happen. Look at myspace.com – it got “Arsenio-ed,” a new verb. </p>
<p>Peter advises <strong>trust in the concept of short-message, not so much the brand</strong>. Surveys say that 90% of first contacts in the future will come through the written word in the form of a 140-200 character message.<br />
<em><br />
How to make sure you understand brevity: Learn to write.</em></p>
<p>“Stop hurting America.” Jon Stewart </p>
<p>For example, make your emails easy to read and respond to right away. [test: how much more precise could your emails be? Measure: response time and actions taken.] If you get an email from Peter that says your email was in his spam folder, chances are you don’t know how to write. </p>
<p><strong>Get their interest in short bursts, then write a novel</strong>.</p>
<p><em>4.	Top of mind or presence of mind</em><br />
Peter told the story of<a href="http://en.wikipedia.org/wiki/Barry_Diller"> Barry Diller, a former president at Paramoun</a>t, who talked to 10 people every morning. Where did he get the names and numbers? His rolodex . Peter explained what a <a href="http://www.rolodex.com/sanford/consumer/rolodex/index.jhtml?_requestid=99215">Rolodex</a> was/is to the under 25 crowd. </p>
<p>How does this idea work for Peter? Every morning while he’s having coffee, he checks into Facebook. His “Rolodex” is the birthday list. Everyone gets either a wish on Facebook, via email or live on a personal call. </p>
<p>Peter says we talk to 3% of our network on a regular basis. “That’s pathetic. Why are we there?” <strong>To know what’s going on in your network, you have to  stay in touch.</strong></p>
<p>After Peter&#8217;s presentation, he took questions from the audience and covered these topics:</p>
<p><em>The Future of Social Media </em></p>
<p>Looking out 24 months to October 2011, Peter mused that Facebook and Google will own everything. He asked us to imagine a world where everyone you meet is in your network.</p>
<p>A plasma screen on the wall in your bathroom greets you with your network home page. Updates from people closest to you run in ticker-type fashion on the bottom of the screen. </p>
<p>Right now, Facebook doesn’t completely understand relevancy. Soon, we’re going to live in a world fueled by relevance.<br />
<em><br />
The Future of Public Relations</em></p>
<p>Your job is now how to get other people to do your PR for you. No longer is it about you telling people how great you are. Now, it’s people telling you how great I am. That’s why great customer service and building trust and  relationships is so important. It’s not just about pitching reporters. It’s about crafting the message.</p>
<p><em>Social Media and Business</em></p>
<p>For businesses, traditionally information flowed from outside our network in. Now, information is flowing from inside the network out.<br />
To monitor social media use these free tools: <a href="http://www.filtrbox.com">filtrbox</a> and <a href="http://www.peoplebrowsr.com">peoplebrowsr</a></p>
<p><em>Personal Networks Becoming More Influential</em></p>
<p>When Peter’s Delta flight had to make an emergency landing [the wing fell off], Southwest answered the Peter’s tweets before Delta did. <em>Great customer service always wins, but “if you can’t trust your employees to make decisions, at the end of the day, nobody wins.”</em></p>
<p>Peter recommends all businesses read <a href="http://www.amazon.com/Raving-Fans-Revolutionary-Approach-Customer/dp/0688123163"><em>Raving Fans: A Revolutionary Approach to Customer Service by Ken Blanchard</em></a>, published in 1993. </p>
<p><em>Twitter Observations</em><br />
The art of twitter is not in the tweet.<br />
The art of twitter is in the value of the retweet.<br />
The loneliest person on twitter is the person who only talks about himself.</p>
<p><em>Future of TV Journalism</em></p>
<p>More than 50% of CNN’s election coverage came from citizen journalists. Citizen journalism is becoming real journalism. By 2015, TV will be more about analyzing and less about reporting.</p>
<p><strong>Peter Shankman Videos</strong></p>
<p>Hope you enjoy this Peter Shankman HARO channel I created on <a href="http://www.yubby.com">Yubby</a>.</p>
<p><iframe name="DIKwidget9930" class="DIKwidget" src="http://www.yubby.com/widget/embed/square/9930/lang:en/500/skin:simple" width="500" height="500" allowtransparency="true" frameborder="0" scrolling="no"><a href="http://www.yubby.com/c/9930/">You are watching channel Peter Shankman HARO</a></iframe></p>
<p><em>What questions would you ask Peter about HARO, social media, PR, journalism &#8211; or anything?</em></p>
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		<title>Online PR for Do It Yourself Types</title>
		<link>http://feedproxy.google.com/~r/WiredPrWorksByBarbaraRozgonyi/~3/LBq9amMWVXQ/</link>
		<comments>http://wiredprworks.com/2009/10/online-pr-for-do-it-yourself-types/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 02:16:16 +0000</pubDate>
		<dc:creator>Barbara Rozgonyi</dc:creator>
				<category><![CDATA[Online PR]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Seminars]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Media Relations]]></category>
		<category><![CDATA[PR Web]]></category>

		<guid isPermaLink="false">http://wiredprworks.com/?p=2929</guid>
		<description><![CDATA[Rather than print out pages of handouts, I&#8217;m posting my Digital PR workshop materials here for the world to enjoy. (...)]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwiredprworks.com%2F2009%2F10%2Fonline-pr-for-do-it-yourself-types%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwiredprworks.com%2F2009%2F10%2Fonline-pr-for-do-it-yourself-types%2F" height="61" width="51" /></a></div><p><img src="http://wiredprworks.com/wp-content/uploads/2009/10/shutterstock_32957200-300x179.jpg" alt="shutterstock_32957200" title="shutterstock_32957200" width="300" height="179" class="alignleft size-medium wp-image-2931" /></p>
<p>Rather than print out pages of handouts, I&#8217;m posting my Digital PR workshop materials here for the world to enjoy.</p>
<p>First, we&#8217;ll talk about <a href="http://wiredprworks.com/2007/03/the-public-relations-primer-become-your-own-publicist/">how to become your own publicist using the PR P-R-I-M-E-R</a></p>
<p>Next, we&#8217;ll go over the Digital PR=Publicity Repositioned presentation.</p>
<div style="width:425px;text-align:left" id="__ss_2353385"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/wiredprworks/rozgonyi-publicity-repositioned-final" title="Rozgonyi  Publicity  Repositioned Final">Rozgonyi  Publicity  Repositioned Final</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=rozgonyi-publicity-repositioned-final-091026204600-phpapp02&#038;stripped_title=rozgonyi-publicity-repositioned-final" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=rozgonyi-publicity-repositioned-final-091026204600-phpapp02&#038;stripped_title=rozgonyi-publicity-repositioned-final" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object>
<div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/wiredprworks">CoryWest Media, LLC</a>.</div>
</div>
<p>Then, we&#8217;ll cover <a href="http://wiredprworks.com/2007/08/press-release-template-35-essential-elements-for-a-news-worthy-release-ezine-article/ ">essential elements of online and social media press releases</a>. </p>
<p>And, we&#8217;ll cover some real-life success stories. Have to join us in person to see those, but here are some videos to inspire and inform. </p>
<p><iframe name="DIKwidget9661" class="DIKwidget" src="http://www.yubby.com/widget/embed/square/9661/lang:en/500/skin:simple" width="500" height="500" allowtransparency="true" frameborder="0" scrolling="no"><a href="http://www.yubby.com/c/9661/">You are watching channel Another channel of wiredprworks 2</a></iframe></p>
<p>Disclosure: image provided by <a href="http://shutterstock.com">shutterstock.com</a> </p>
<p><em><br />
Have you tried do-it-yourself online PR? What lessons would you share? </em></p>
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		<title>Chamber of Commerce B2B – Social Marketing Expo</title>
		<link>http://feedproxy.google.com/~r/WiredPrWorksByBarbaraRozgonyi/~3/l6aFwJOvrHk/</link>
		<comments>http://wiredprworks.com/2009/10/chamber-of-commerce-b2b-social-marketing-expo/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 17:28:23 +0000</pubDate>
		<dc:creator>Barbara Rozgonyi</dc:creator>
				<category><![CDATA[Conferences]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Online PR]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Seminars]]></category>
		<category><![CDATA[community public relations]]></category>
		<category><![CDATA[event PR]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://wiredprworks.com/?p=2895</guid>
		<description><![CDATA[Coming up on October 30 in Lombard, Illinois . . . here&#8217;s a press release about an event that&#8217;s expected to draw over 500 people and 50 exhibitors. (...)]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwiredprworks.com%2F2009%2F10%2Fchamber-of-commerce-b2b-social-marketing-expo%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwiredprworks.com%2F2009%2F10%2Fchamber-of-commerce-b2b-social-marketing-expo%2F" height="61" width="51" /></a></div><p><img src="http://wiredprworks.com/wp-content/uploads/2009/10/lombard-expologo.jpg" alt="lombard-expologo" title="lombard-expologo" width="255" height="114" class="alignleft size-full wp-image-2920" /></p>
<p>Coming up on October 30 in Lombard, Illinois . . . here&#8217;s a press release about an event that&#8217;s expected to draw over 500 people and 50 exhibitors. Need a <a href="http://wiredprworks.com/social-media-pr-keynotespeaker/">business to business social networking or social media marketing strategies speake</a>r? We released new about the expo via <a href="http://prweb.com">PRWeb</a>.</p>
<p><a href="http://www.prweb.com/releases/2009/10/prweb3034994.htm">Social Media Talks Buzz Up Lombard Chamber Business EXPO</a></p>
<p>Lombard, Illinois October 16, 2009 &#8212; Successful businesses know that one of the best places to network is a chamber of commerce business EXPO. Even better? Add in presentations on how to build up social media buzz and then attend a networking reception. Thanks to the <a href="http://lombardchamber.com">Lombard Area Chamber of Commerce and Industry</a>, businesses can do all three at the 13th Annual Expo at the Westin Lombard Yorktown Center in Lombard, Illinois. Social Media keynote speaker Barbara Rozgony of CoryWest Media, LLC &#8211; online at http:wiredPRworks.com &#8211; a virtual <a href="http://wiredprworks.com">PR, social media and marketing consultancy</a> will present three 20-minute social networking presentations: Facebook: Your Business or Your Life; Twitter 101: How to Tweet: Not for Birds, But for Business; and LinkedIn: 5 Power Strategies to Stand Out and Be Sought Out.</p>
<p>The &#8220;Wired PR Works&#8221; presentation is being sponsored by Chamber Gold Member <a href="http://ppsbankcard.com">Premier Payment Systems provider of Merchant Card Services</a>. For more information visit: http://lombardchamber.com or call 630.637.5040.</p>
<p>Yvonne Invergo, Lombard Area Chamber of Commerce and Industry executive director, says exhibitors represent a wide variety of business sectors including banking, finance, insurance, marketing, computer, healthcare, senior living, education, publications, recreation, government and more. A social networking reception, at Harry Caray&#8217;s Italian Steakhouse from 4:00 p.m. to 6:00 p.m., follows the EXPO.</p>
<p><em>Sponsored by Premier Payment Systems, Barbara Rozgonyi&#8217;s social media keynote presentations will cover:</em> </p>
<p><strong>Facebook: Your Business or Your Life? | at noon</strong><br />
How to have it both ways and become friends with people you can do business with<br />
Learn how to harmonize your business, life and branding into a unified, cohesive presence that compliments your business &#8211; and your life!</p>
<p><strong>Twitter 101: How to Tweet: Not for Birds, but for Business | at 1:00 p.m.</strong><br />
How to fly into twitter and attract a flock of loyal followers and customers<br />
Birds tweet, but should you? Find out if twitter is a time-waster or a tool worth turning on and powering up. Discover how to leverage twitter to attract prospects, connect with customers, personalize branding and respond to everyone, including the media.</p>
<p><strong>LinkedIn: 5 Power Strategies to Stand Out and Be Sought Out | at 2:00 p.m</strong>.<br />
Becoming an authority on LinkedIn is easier than you think. In this session, take a look at the top five strategies authorities use to get attention and claim their space on LinkedIn: profiles, recommendations, answers, company sites and networks.</p>
<p><strong>About Premier Payment Systems, specializing in merchant accounts for credit card processing </strong><br />
Premier delivers a personalized hands-on approach to businesses that are looking for competitive merchant solutions. Managed by an expert team with a collective 50 plus years experience in the bankcard industry, Premier&#8217;s leadership&#8217;s extensive background in risk management, leadership and sales management drives the company&#8217;s service and its vision. Premier&#8217;s diverse client portfolio consists of thousands of businesses, some of whom process as little as $60,000 annually in credit card charges while others process in excess of $100 million annually. Headquartered in Chicago&#8217;s western suburbs, Premier&#8217;s client base includes internet, retail, wholesale, mail order, phone orders and home-based businesses. Partnerships and alliances with the most well respected financial institutions in the world include First Data, named by Inc as the #1 Fastest Growing Business in Financial Services Industry 2008. For more information, visit http://ppsbankcard.com.</p>
<p>###</p>
<p>Disclosure: Thanks to <a href="http://ppsbankcard.com">Premier Payment Systems</a> for sponsoring my presentation and the event promotions. </p>
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		<title>Google Wave Live Collaborative Communication</title>
		<link>http://feedproxy.google.com/~r/WiredPrWorksByBarbaraRozgonyi/~3/k5VXXVbz-bY/</link>
		<comments>http://wiredprworks.com/2009/10/google-wave-live-collaborative-communication/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 14:54:25 +0000</pubDate>
		<dc:creator>Barbara Rozgonyi</dc:creator>
				<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://wiredprworks.com/?p=2891</guid>
		<description><![CDATA[How do you think Google Wave will change the way you communicate? That&#8217;s the question on my mind today.
My Google Wave invitation arrived on October 24. Now, I can invite 20 people to join me. (...)]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwiredprworks.com%2F2009%2F10%2Fgoogle-wave-live-collaborative-communication%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwiredprworks.com%2F2009%2F10%2Fgoogle-wave-live-collaborative-communication%2F" height="61" width="51" /></a></div><p><img src="http://wiredprworks.com/wp-content/uploads/2009/10/wavelogo1.png" alt="wavelogo" title="wavelogo" width="256" height="256" class="alignleft size-full wp-image-2917" /></p>
<p>How do you think Google Wave will change the way you communicate? That&#8217;s the question on my mind today.</p>
<p>My Google Wave invitation arrived on October 24. Now, I can invite 20 people to join me.  </p>
<blockquote><p>Invite others to Google Wave<br />
Google Wave is more fun when you have others to wave with, so please nominate people you would like to add. Keep in mind that this is a preview so it could be a bit rocky at times.<br />
Invitations will not be sent immediately. We have a lot of stamps to lick.<br />
Happy waving! </p></blockquote>
<p>My first impression? Wow &#8211; I wish all of my contact were on gmail and is the email address I want to use for Google Wave? Think about that before your sign up. By the way, my address is corywestmedia at gmail.com. A few people have already asked to be on my invite list. I&#8217;m just getting started and wanted to share a few resources with you.</p>
<p>At first, I thought I&#8217;d offer invitations throughout my social network, but it makes more sense to invite people you want to communicate with. Once you have your invite, what do you do with it? <a href="http://www.examiner.com/x-19762-Social-Media-Examiner~y2009m10d14-You-got-your-Google-Wave-invite-now-what">Getting started guide to Google Wave</a>.</p>
<p><strong><br />
What is a wave?</strong></p>
<blockquote><p>A wave is equal parts conversation and document. People can communicate and work together with richly formatted text, photos, videos, maps, and more.<br />
A wave is shared. Any participant can reply anywhere in the message, edit the content and add participants at any point in the process. Then playback lets anyone rewind the wave to see who said what and when.<br />
A wave is live. With live transmission as you type, participants on a wave can have faster conversations, see edits and interact with extensions in real-time. Source: Google</p></blockquote>
<p><strong>Google Wave Inbox</strong></p>
<p>Here&#8217;s a look at my Google Wave inbox. As you can see, I don&#8217;t have too much going on here yet . . . </p>
<p><img src="http://wiredprworks.com/wp-content/uploads/2009/10/google-wave-inbox-300x168.png" alt="google-wave-inbox" title="google-wave-inbox" width="300" height="168" class="alignleft size-medium wp-image-2898" /></p>
<p> . . . but you can see a video embed, this one is an introduction to how to use Google Wave by Dr. Wave</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/YiGdUmvPRy8&#038;rel=0&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/YiGdUmvPRy8&#038;rel=0&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></embed></object></p>
<p><strong><a href="http://mashable.com/2009/05/28/google-wave-guide/">Google Wave Terminology</a></strong><br />
Google Wave comes with its own language. Get ready to use terms like blip, robots, gadgets, wavelet and wave.</p>
<p><img src="http://wiredprworks.com/wp-content/uploads/2009/10/waveentities-300x190.png" alt="waveentities" title="waveentities" width="300" height="190" class="alignleft size-medium wp-image-2892" /></p>
<p><a href="http://wave.google.com/help/wave/about.html#video">Google Wave Guide</a>.<br />
Highly recommended, it takes 80 minutes to watch this video.</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/v_UyVmITiYQ&#038;rel=0&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;hl=en&#038;feature=player_embedded&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/v_UyVmITiYQ&#038;rel=0&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;hl=en&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></embed></object></p>
<p>For more resources, check out <a href="http://mashable.com/tag/google-wave/">Mashable&#8217;s Google Wave guide</a> and check out these videos:</p>
<p><iframe name="DIKwidget9571" class="DIKwidget" src="http://www.yubby.com/widget/embed/square/9571/lang:en/500/skin:simple" width="500" height="500" allowtransparency="true" frameborder="0" scrolling="no"><a href="http://www.yubby.com/c/9571/">You are watching channel Another channel of wiredprworks</a></iframe></p>
<p><em>Already using Google Wave? How is it working for you</em>? </p>
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		<title>Twitter Lists 10 Steps + 1 Video</title>
		<link>http://feedproxy.google.com/~r/WiredPrWorksByBarbaraRozgonyi/~3/uJckJs0SiFI/</link>
		<comments>http://wiredprworks.com/2009/10/twitter-lists-tips-how-to-video/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 12:45:30 +0000</pubDate>
		<dc:creator>Barbara Rozgonyi</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://wiredprworks.com/?p=2882</guid>
		<description><![CDATA[By the end of the year we&#8217;re going to talk about lists, not followers. @scobleizer via @wireprworks
At BlogWorld Expo, I found this greeting on my twitter home page: New! Lists. (...)]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwiredprworks.com%2F2009%2F10%2Ftwitter-lists-tips-how-to-video%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwiredprworks.com%2F2009%2F10%2Ftwitter-lists-tips-how-to-video%2F" height="61" width="51" /></a></div><p><img src="http://wiredprworks.com/wp-content/uploads/2009/10/shutterstock_39193423-200x300.jpg" alt="shutterstock_39193423" title="shutterstock_39193423" width="200" height="300" class="alignleft size-medium wp-image-2883" /></p>
<blockquote><p>By the end of the year we&#8217;re going to talk about lists, not followers. @scobleizer via <a href="http://twitter.com/wiredprworks/statuses/4929276146">@wireprworks</a></p></blockquote>
<p>At BlogWorld Expo, I found this greeting on my twitter home page: <em>New! Lists. A great way to organize the people you follow and discover new and interesting accounts. (BETA) Lists are timelines you build yourself, consisting of friends, family, co-workers, sports teams, you name it. You&#8217;re part of a small group receiving this feature, so don&#8217;t tweet about it yet!</em></p>
<p>While covering the <a href="http://search.twitter.com/search?q=bwe09%2C+smbadugly">social media bad and ugly session at BlogWorld</a>, as I was tweeting about twitter lists, I got this tweet from <a href="http://twitter.com/barbarajones">Barbara Jones</a>: @wiredprworks is there a way @scobelizer sets up the lists? i&#8217;m not there but curious #bwe09</p>
<p>I asked the question, which prompted Robert to do a demo for the entire room and tweeted back this response:<br />
wiredprworks: @BarbaraJones &#8211; sets up categorizes, then adds people can have up to 20 twitter lists w 500 ppl in ea #bwe09 #smbadugly</p>
<p>[Thanks to Barbara, founder of <a href="http://one2onenetwork.com/">One2One Network</a>, for asking this very timely question and for giving me permission to use her tweet.]</p>
<p>Then, <a href="http://twitter.com/marismith">@marismith</a> offered to give me a twitter list demo. I asked if I could video her demo. Mari said yes and then edited and uploaded it to YouTube. Thanks Mari!</p>
<p><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/pgh75af_k2w&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/pgh75af_k2w&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object></p>
<p> <a href="http://scobleizer.posterous.com/twitter-lists-limitations-bugs-impact-and-bri">Read Robert Scoble&#8217;s take on twitter lists</a>. and check out <a href="http://twitter.com/Scobleizer/lists">@scobleizer&#8217;s lists</a>.<br />
<strong><br />
10 Twitter List Steps</strong><br />
1. Get out a piece of paper and a pen or pencil.<br />
2. Write down the top 20 categories you want to reach &#8211; think of keywords, location, topic, issues.<br />
3. Jot down the people you like to follow in each category.<br />
4. <a href="http://search.twitter.com">Search twitter</a> to find other people to fill in.<br />
5. Check out other lists for inspiration and follow them if you find them interesting.<br />
6. Make your list public or private.<br />
7. Tweet people or DM and let them know they are on your list.<br />
8. When you&#8217;re added to a list, tweet the owner with a thank you and a link to their list.<br />
9. List your list on your blog and explain why you included each person.<br />
10. Converse with the people on your list.</p>
<p><strong>Twitter List Resources</strong></p>
<p><a href="http://www.pcworld.com/article/173797/twitter_lists_roll_out_to_the_public.html">Twitter Lists Roll Out to the Public</a> via <a href="http://pcworld.com">PC World</a></p>
<p><a href="http://www.adelemcalear.com/2009/10/16/part-1-what-are-twitter-lists/">Twitter List Series by Adele McLear</a> [ht to <a href="http://pistachioconsulting.com">Pistachio Consulting</a>]</p>
<p><a href="http://www.techcrunch.com/2009/10/15/breaking-twitter-begins-lists-rollout/">TechCrunch on the Twitter Rollout</a></p>
<p>Disclosure: image provided by <a href="http://shutterstock.com">shutterstock.com</a></p>
<p><em>How are you using twitter lists?</em></p>
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		<title>Embracing Awesomeness in 140 Characters at BWE09</title>
		<link>http://feedproxy.google.com/~r/WiredPrWorksByBarbaraRozgonyi/~3/cXtKb9x513k/</link>
		<comments>http://wiredprworks.com/2009/10/embracing-awesomeness-in-140-characters-at-bwe09/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 16:43:15 +0000</pubDate>
		<dc:creator>Barbara Rozgonyi</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Awesomeness]]></category>
		<category><![CDATA[BWE09]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://wiredprworks.com/?p=2865</guid>
		<description><![CDATA[The opening keynote sets the conference theme. Kudos to BlogWorld New Media Expo for selecting Laura Fitton, aka @pistachio, to open the conference. Lucky for you – and for me, I took notes. (...)]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwiredprworks.com%2F2009%2F10%2Fembracing-awesomeness-in-140-characters-at-bwe09%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwiredprworks.com%2F2009%2F10%2Fembracing-awesomeness-in-140-characters-at-bwe09%2F" height="61" width="51" /></a></div><p><img src="http://wiredprworks.com/wp-content/uploads/2009/10/IMG_03381-300x225.jpg" alt="IMG_0338" title="IMG_0338" width="300" height="225" class="alignleft size-medium wp-image-2871" /></p>
<p>The opening keynote sets the conference theme. Kudos to BlogWorld New Media Expo for selecting <a href="http://twitter.com/pistachio">Laura Fitton, aka @pistachio</a>, to open the conference. Lucky for you – and for me, I took notes.  </p>
<p>But first, my @pistachio connection. In spring 2008, Laura was live-tweeting a conference in Boston. I was following her. She mentioned the speaker’s name, which sounded familiar. I Googled the speaker and found that she was someone I knew from high school so I told Laura who started a conversation with the speaker. Thanks to Laura, I reconnected with someone I’d lost touch with. I’ve met Laura at several conferences. She’s a down to earth, brilliant type that truly exudes her gift and passion for communication and connection.</p>
<p>When I saw Laura on Saturday, I thanked her for her keynote speech. She apologized for making me get up early. Laura’s worth waking up for any day. You can follow Laura Fitton on twitter @pistachio and see what&#8217;s new with <a href="http://pistachioconsulting.com/">Pistachio Consulting.</a><br />
<strong><br />
Highlights from Laura Fitton’s 2009 BlogWorld Expo Opening Keynote</strong></p>
<p>Laura encouraged us to embrace our inner [and outer!] awesomeness::her whole talk was about awesomeness and you and how awesomeness cannot be separated from you.</p>
<p>If you are putting your light under a bushel basket, something’s happening that only you can do. </p>
<p>Laura procrastinated when she did things out of fear so she promised herself that she will make no decisions out of fear.</p>
<p>If you don’t seize it, if you don’t let people help you, then something that’s important will be lost.</p>
<p>Awesome is not a private street. The more goofy she is, the more people like her.</p>
<p>Challenge and Inspire &#8211; <a href="http://awesomefoundation.org/"><br />
Awesome Foundation</a> </p>
<blockquote><p>What is Awesome?<br />
Awesomeness is often overlooked by mainstream culture, which tends to rehash the same broadly appealing but mediocre creations. Thankfully, there is the web. Awesomeness is more the product of a creator’s passion than the prospect of audience or profit. Awesome creations are novel and non-obvious, evoking surprise and delight. Invariably, something about them perfectly reflects the essence of the medium, moment, or method of creation. Awesomeness challenges and inspires &#8211; Awesome Foundation</p></blockquote>
<p>Twelve people together each donate $100 to silly, random projects. One Awesome Foundation winner invented a hand-held cotton candy gun that will coat a rotating human being in 1-2 minutes. </p>
<p>Everybody’s got to find their comfort level &#8211;  go out to where your edges are.</p>
<p><strong>What’s your superpower?</strong></p>
<p>Laura’s superpower is: being really lucky. Be Lucky – it’s an easy skill to learn.  Read  <a href="http://www.richardwiseman.com/">The Luck Factor by Richard Wiseman</a> and learn how to maximize change opportunities, listen to lucky hunches, expect good fortune and turn bad luck to good. </p>
<p>Twitter is a lot about little tiny interactions. Twitter taught Laura to scan the horizon and realize the possibilities.<br />
<strong><br />
Want to change the world? Start simple. Believe in someone. Show them. Tell them.</strong><br />
Learn to not be afraid of who you actually are.</p>
<p>Be uniquely you. Talk about your passions.</p>
<p><em>Influence [was] attracting attention to yourself<br />
Influence [is] providing attention and value to others </em></p>
<p><strong><br />
Additional Resources Mentioned in Laura’s Keynote</strong><br />
<a href="http://blogs.harvardbusiness.org/haque/2009/09/is_your_business_innovative_or.html">Umair Haque&#8217;s Awesomeness Manifesto</a><br />
<em><br />
I&#8217;d like to advance a hypothesis: awesomeness is the new innovation.</em> &#8211; Umair Haque</p>
<p><em>Four pillars of Awesomeness by Umair Haque</em><br />
Ethical production<br />
Insanely great stuff<br />
Love<br />
Think Value</p>
<p><a href="http://www.thinkbigmanifesto.com/">The think big manifesto by Michael Port </a></p>
<p><em><a href="http://pistachio.posterous.com/lauras-rules-0">Laura’s Rules</a><br />
I think the absolute central challenge in life is to learn to not be afraid of who you actually are.<br />
1. be kind and fair to everyone.<br />
2. don&#8217;t worry whether or not anyone likes you.<br />
3. help people.<br />
4. ask.<br />
5. act. (get excited and share it)<br />
6. love yourself.<br />
7. love others. (try radical forgiveness)<br />
8. gratitude for everything.<br />
9. hope is your only hope. (and fear is your only worry)<br />
10. be present.<br />
BONUS: adversity is an opportunity: ask yourself, when something goes wrong, &#8220;what bullet did i just dodge?&#8221;<br />
</em><br />
<a href="http://blogs.zappos.com/blogs/ceo-and-coo-blog/2009/01/25/how-twitter-can-make-you-a-better-and-happier-person">How Twitter Can Make You a Better and Happier Person by Tony, CEO of Zappos.com</a></p>
<p>Disclosure: Thanks to<a href="http://blogworldexpo.com"> BlogWorld Expo</a> for granting me a media pass to share this coverage with you.<br />
Image: Laura Fitton at BlogWorld Expo 2009 by <a href="http://thesociallens.com">thesociallens.com</a><br />
<em><br />
How about you? What&#8217;s your super power? How are your sharing your awesomeness with the world?</em></p>
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		<title>Digital PR Social Media Workshop Chicago</title>
		<link>http://feedproxy.google.com/~r/WiredPrWorksByBarbaraRozgonyi/~3/EI79gDtkZ0Q/</link>
		<comments>http://wiredprworks.com/2009/10/digital-pr-social-media-workshop-chicago/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 15:33:36 +0000</pubDate>
		<dc:creator>Barbara Rozgonyi</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Digital PR]]></category>
		<category><![CDATA[Non-Profit PR]]></category>
		<category><![CDATA[Panoramic PR]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Media Speaker]]></category>

		<guid isPermaLink="false">http://wiredprworks.com/?p=2860</guid>
		<description><![CDATA[Looking for a workshop on how to hone your digital PR and social media skills? I&#8217;m teaching one on October 27.
Here&#8217;s the event description. (...)]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwiredprworks.com%2F2009%2F10%2Fdigital-pr-social-media-workshop-chicago%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwiredprworks.com%2F2009%2F10%2Fdigital-pr-social-media-workshop-chicago%2F" height="61" width="51" /></a></div><p><img src="http://wiredprworks.com/wp-content/uploads/2009/10/shutterstock_39182452-300x186.jpg" alt="shutterstock_39182452" title="shutterstock_39182452" width="300" height="186" class="alignleft size-medium wp-image-2861" /></p>
<p>Looking for a <a href="http://budurl.com/diydigitalpr">workshop on how to hone your digital PR and social media skills</a>? I&#8217;m teaching one on October 27.<br />
Here&#8217;s the event description. Register for<a href="http://diy-digitalpr-glenellyn.eventbrite.com/"> DIY Digital PR Social Media Workshop</a>.</p>
<p>&#8220;Ingredient X: Top Secret Digital Fuel for Powerful Business Results&#8221;</p>
<p>Learn how to propel your reach directly to people who can bring you business using the power of low or no cost digital PR.</p>
<p>PR is the hottest, yet most overlooked, marketing tool in the business world. Why? Most people mistakenly think PR only stands for press release or public relations. As media outlets shrink and more people move online, traditional PR is morphing into new models. Go behind the screen to see how CoryWest Media, LLC redefines PR as page rank, personal record, pitch redux and publicity redefined with real-client success stories from businesses in DuPage County and find out how you can put the power of low or no cost PR to work for you and your business.</p>
<p>You&#8217;ll Learn How to . . .</p>
<p>·       Think like a publisher that distributes highly valued information</p>
<p>·       Use keywords to get your news on page one and share throughout social networks</p>
<p>·       Make media connections that have local and global impact</p>
<p>·       Attract attention with stories that get picked up and spread around</p>
<p>·       Build credibility with journalists and social networks</p>
<p>·       Track results that give you insights you can’t get anywhere else</p>
<p>·       Set up an always-on online newsroom for reporters, investors and the community</p>
<p>About Your DIY Digital PR Guide . . . .Barbara Rozgonyi</p>
<p> DuPage county marketing, communications and PR projects: Drury Design Kitchen &#038; Bath Studio, Bridge Communities, C.H.A.D., District 41, Village of Glen Ellyn, Glen Ellyn Chamber of Commerce, Glen Ellyn Public Library, Simple Truths, Glen Ellyn Economic Development Corporation, Healthy DuPage, The Academy for Non Profit Excellence at College of DuPage, Naperville Women in Business social media workshops, Wheaton Chamber Women in Business Expo Workshops</p>
<p>Known for being edgy, grounded and prophetic, Barbara’s the founder of CoryWest Media, LLC, a virtual public relations and marketing consultancy that gets new media to work for you. An accomplished marketing and PR strategist, Barbara’s creative career highlights include managing the intranet launch at Sears in 1998. As publisher of wiredPRworks.com, Barbara reports on ways to use marketing, social media and public relations to grow business, build brands and connect communities.</p>
<p>Recently featured on inc.com, Barbara’s content ranks in junta42’s top marketing blogs, is featured on Alltop PR and is mentioned in David Meerman Scott’s book, “The New Rules of Marketing and PR.” A founding member of Social Media Club Chicago, Barbara loves to share her passion for communicating effectively online with everyone, especially at live events. </p>
<p>Barbara is featured as a LinkedIn expert in Larry Weber&#8217;s new book &#8220;Sticks &#038; Stones: How Digital Reputations are Built over time and lost in a click.&#8221;</p>
<p>Barbara&#8217;s training experience goes back to her late 20s when she was the national sales training manager for a major healthcare provider. She left her corporate career to found CoryWest and took her love of teaching and training to college classrooms and the business world. The creator of the Marketing Transformations Process and The Accelerated Marketing Plan, Barbara blends her experience as a sales trainer, agency owner, marketing consultant and social media enthusiast into lively, dynamic programs that start working while her students are still in the room. </p>
<p>Reviews and Recommendations</p>
<p>“As I said to you personally, when I was looking for teacher suggestions, four different people mentioned your name. And they were certainly correct! Based on my observations, and the enclosed student evaluations, the class was very successful. Everyone commented on your depth of knowledge and your engaging style of teaching.”<br />
Kathy Doyle, Academy for Non-Profit Excellence, College of DuPage</p>
<p>“Great speaker and great topic for today’s techno savvy consumers! Barbara presented ideas for every level of experience.” West Suburban Women Entreprenuers, LinkedIn 101</p>
<p>“The majority of evaluation forms gave you the highest mark in all categories. The large majority found the information very valuable and left motivated to jump in and get started in social networking.”</p>
<p>Liz Stapleton, LE, CPE Electrology Association of Illinois</p>
<p>&#8220;Barbara enthusiastically shared her wisdom of LinkedIn 101, with our woman&#8217;s group. I found her wonderfully open to working with the various levels of need. She was thorough, lively, warm and generous with her presentation style. I loved having the opportunity to work with her. I&#8217;d recommend Barbara as a speaker and as a social media expert&#8221;</p>
<p>“Barbara’s presentation was outstanding. Her warmth, charm and funny stories made everyone feel comfortable and at home, as if you were chatting with a friend.”</p>
<p>“Barbara was informative, approachable, and responsive to every question.”</p>
<p>“Barbara is warm, positive, and patient. Barbara adapted her slide materials for our group, rather than have the group adapt to her knowledge. She is knowledgeable, professional, thoughtful, and through.”</p>
<p>“Since your presentation, I have activated one new blog, at wordpress, which I had never previously heard of, added a couple of posts to another new one, upgraded my profile on LinkedIn, signed myself up for Google Alerts, checked myself out on Google and was amazed at some of what I found, and followed up on a conversation with another attendee who may be a new business lead. Not a bad ROI for my time. Thanks.”</p>
<p>&#8220;I&#8217;ve known Barbara Rozgonyi for over 8 years. During that time, she has consistently been on the<br />
cutting-edge of marketing, leveraging the latest technology to produce big results &#8230; whether teaching<br />
entrepreneurs how to write for the web, landing top blog rankings or using social media to connect with an audience. I&#8217;ve learned to listen carefully when Barbara talks about the newest tool she&#8217;s been &#8220;playing&#8221; with &#8230; because within 12 to 24 months, it&#8217;s bound to be something that mainstream marketers are using and teaching. If you want help navigating the fast-changing world of social media, Barbara Rozgonyi is your guide.&#8221; Jenny Hamby, seminar marketing coach and copywriter</p>
<p>Guarantee</p>
<p>We want you to be completely satisfied with your experience. If, at any time after the first two hours you don&#8217;t feel that the workshop is right for you, let Barbara know. We will refund your tuition &#8211; no questions asked.</p>
<p>Sponsors</p>
<p>Organization: Glen Ellyn Chamber of Commerce http://www.glenellynchamber.com</p>
<p>Location: Crowne Plaza, Glen Ellyn http://cpglenellyn.com</p>
<p>Questions? email corywestmedia @gmail.com or call/text 630.207.7530</p>
<p>Image: courtesy of <a href="http://www.shutterstock.com">Shutterstock.com</a></p>
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