Wiseaff

New Conference for Affiliate Managers - Imwave CEO speaking

Tony Pantano — Thu, 19 Jan 2012 15:36:26 -0500

There is a new conference coming in March 2012 that is geared specifically toward affiliate managers who are responsible for their company’s affiliate marketing strategy, management and operations. The conference is called Affiliate Management Days, hosted in San Francisco March 8-9, 2012. This is an interesting premise as its focus is on the affiliate managers and how to run an...

Google Taking Privacy Policies Seriously Now?

Tony Pantano — Tue, 26 Jul 2011 16:08:18 -0400

I've been working with a particular client for several years now doing their SEM on a performance basis. Early this week, out of the blue, I received an email from Google with the following Subject: Your AdWords account: Site violation Here is a short excerpt of the message: We've reviewed your account and found that one of your sites is...

Affiliate Tax Propaganda - Affiliates Continue to be the Human Shields

Tony Pantano — Thu, 31 Mar 2011 15:32:05 -0400

Well this tax issues continues to made news and most of the time it is misinformation and/or partial truths. Sadly this issue has continued to be branded as the Amazon Tax and as such has been positioned as a David and Goliath issue: The Big Bad Online Only Retailer v. Mom and Pop America The problem is, this has nothing...

Affiliate Tax / Amazon Tax / Nexus Tax.... Be Proactive.

Tony Pantano — Fri, 28 Jan 2011 14:52:53 -0500

Today I met with my representative to the Pennsylvania State Legislature. The purpose of the meeting? To discuss the Amazon Tax and its implication to Imwave’s business. Pennsylvania is not currently discussing this (at least not that we are aware of), but in light of recent events in Illinois it has become clear that these issues can rise up and...

What’s Holding the Affiliate/Performance Marketing Industry Back?

Tony Pantano — Mon, 15 Nov 2010 15:53:42 -0500

The PMA (Performcance Marketing Association) has a great section on their website called "Ask the Expert." Recently Rebecca Madigan asked me what I thougth was holding our industry back from greatness. I thought about this for a while and sent her the following answer which they posted under the Ask the Expert section. What are your thoughts? What’s Holding the...

RIP - Yahoo Search Marketing / Panama / Overture

Adam Viener — Wed, 27 Oct 2010 07:36:22 -0400

We just got word today, that the transition from Yahoo Search Marketing to Bing is complete. Now you can manage all your ads across Yahoo and Bing from your Microsoft AdCenter account. This combination of a single ad serving platform gives advertisers access to 163 million unique searches and 33.8% of the US search queries on Yahoo! Search, Bing, and...

KaChing - Turning your Passion into Profits - Joel Comm does it Again!

Adam Viener — Tue, 27 Jul 2010 08:38:05 -0400

I have been a big fan of Joel Comm for a long time. For me, it started with his AdSense Secrets Book. He showed me how ANYONE could make extra money with your websites using the power of Google's AdSense program. I had known about AdSense, and had even toyed with it on some of my sites, but it wasn't...

Thanks for the $0 Check Yahoo!

Adam Viener — Fri, 04 Jun 2010 11:36:40 -0400

It seems like there was a time where all the Internet marketers were taking pictures of themselves holding up their largest checks, and saying look how much I made! Probably the most famous of these is Shoemoney's 132k check from Google Adsense (see pic). At Imwave, we never felt the need, or maybe we never had a check worthy enough...

CPA Network Survival

Blog Editor — Thu, 13 May 2010 09:01:39 -0400

Chris Trayhorn wrote an interesting CPA Survivor article for mThink, in which he looks at the landscape of CPA networks and the number of failing networks and those that are "refinancing, merging or crouching in a defensive posture" and questions which ones will survive. Chris believes that BRAND is the key to survival in the CPA network space. While I...

Former Linkshare President to Head GSI Media, Inc.

Adam Viener — Wed, 21 Apr 2010 09:28:51 -0400

GSI Commerce has appointed Stephen Denton, former President of Linskshare, to head up their new GSI Media Division with the vision of combining leading media networks under one roof. Here is the press release: KING OF PRUSSIA, Pa., Apr 20, 2010 (BUSINESS WIRE) -- GSI Commerce Inc, (NASDAQ: GSIC) the leading provider of e-commerce and multichannel solutions, today announced that...