Online marketing is inexpensive, can reach either wide or targeted audiences, is easy to alter, and above all, it works. Businesses of all sizes use online marketing for their products and services to great success. In today’s climate, consumers expect to see business advertising online, even seeking it out on occasion. Companies that choose not to market their services online not only miss out on an excellent opportunity to communicate with their client base, they also leave the door wide open for their competitors.

There are many different forms of digital marketing that are employed by successful companies throughout Utah and the rest of the world. Search Engine Optimization, or SEO, is one of the best forms of marketing services to the world. Through SEO, web page content is organized such that search engines rank that particular web page higher on Internet searches. SEO can be geared toward a particular product, location, or idea. Utah SEO helps companies and customers within the state connect with one another. This works particularly well for small businesses who are focused on the local economy, but large businesses that operate throughout the state should utilize Utah SEO as well.

Search engine marketing is a major factor in connecting with customers. When a consumer seeks a particular product or service, they often start by conducting an Internet search. Whereas search engine optimization improves the rankings of a web page, search engine marketing all but guarantees that potential clients will see a link the business. The most successful companies in Utah use search engine marketing to outshine all others. Utah online marketing that includes search engine marketing can truly be the difference between success or failure.

Another form of must have web marketing is Reputation Management. Reputation management helps by giving a company the best reputation possible on the web. With social networking services, personal blogs, and message boards taking over the online world, any consumer with a bad experience has the power to obliterate the excellent reputation of any company. A business that does not take their online identity seriously may have a bad reputation without even know it. Of course, small businesses suffer the most, which is why Utah online marketing services are greatly needed. A company like Utahwebservices.com can aid in reputation management in a way that businesses themselves simply cannot.

Whether based outside the state or inside Utah, online marketing is not just a step in the right direction, but a necessity for any business that wishes to continue to keep their doors open and revenue flowing.

• It loads quickly: Check.
• It looks clean and professional: Check.
• The color scheme is appropriate to your business: Check.
• It’s coded correctly and you don’t have too much Flash: Check.
• It has plenty of attractive and industry-appropriate images: Check.
• No one sticks around long enough to buy your products and/or services: Check.

Hey, wait a minute! That last one is problematic, isn’t it? What’s the good of having a well-designed, super-attractive website if your visitors aren’t sold on your products or services? The problem may lie with your content. Are you using the right words in the right places? Most website visitors have notoriously short attention spans: they want to know what you have to offer and they want to know it NOW without having to wade through a ton unneeded gobbledy-gook to find it.

5 Keys to Content Creation that Enhance Web Design Usability

• It has to load fast: Besides the whole SEO thing, Flash sites are notoriously slow to load. In fact, they can be downright annoying. No one wants to wait anymore to access a site. No one. Even with a super-fast connection! So if your existing web design relies heavily on Flash, it’s time to contact the Utah web design experts at WIworks and make an immediate change.

• It has to be easily navigable: Your visitors need to find what they came for NOW. They need to be able to move around your site easily and access subpages from logical places. The navigation conventions that people expect must be an automatic part of your site’s architecture. If you sell products on your site, include plenty of product photographs and make your check-out system secure and simple. All the design bells and whistles in the world simply cannot make up for a lack of basic, down-to-earth usability.

• It has to be visible: SEO-rich content and an SEO-friendly layout are absolutely essential components of website design. The right keywords in the right places along with other strategies could mean the difference between ranking on Page One of search engine results pages or total failure. Most business owners haven’t a clue how to use SEO to their advantage nor do they keep up with the latest changes: with the help of Utah SEO, your site will have maximum visibility. And that’s the name of the game. Period.

You really can have an attractive and modern site without sacrificing that all-important usability. When you find just the right combination of both, the sky’s the limit!

The charity at the closing of the contest on May 31, 2010 wins a $10,000 web design package or SEO marketing program. In the space of only 5 weeks we have added over 1,700 (fans now likes) and the momentum continues to pick up. 4 charities are clearly competing for the top prize and way ahead of the other 24 that have been nominated. So far the friendly competition between them has been fun to be involved with.

Any business looking to find a way to increase their following can use very effectively this type of marketing, whether the contest is the cutest puppy, strangest place to use a companies product, best slogan submitted or marketing jingle or even a tip of the day or gift certificate give-away. Each of these marketing programs are designed to bring new fans, friends and followers to your Facebook site and then to your other corporate offerings and services.

Care needs to be taken however to resist the temptation of turning any of your social sites into spam or heavy self promotion programs. Friends, fans and about anyone will move away from you as fast as possible. Patience in this setting is truly a virtue that will pay off handsomely in many ways to the savvy business marketer.

One industry that has grown rapidly is the wonderful world of SEO (Search Engine Optimization) which is the process of getting your website found on a search engine. This, by the way, happens to be one of those uncomfortable places just mentioned. After all, if you don’t have the kind of visibility on Google, Bing or Yahoo that allows new buyers to find you: you’re done! Game over, doors closed, and the vultures start circling. You need to get in the game!

However, SEO in Utah is like any growth industry in that there seems to be an “EXPERT” on every corner. From the recently-laid-off guy who likes the internet and thinks he understands it, to one of your employees who built his own computer so he must be an expert in marketing. Effective SEO is not for amateurs: it is a science that requires experience in order to be done correctly. Even high-end website design companies are not necessarily the best choice for SEO service if it is not their area of expertise. In the SEO world the meaning of the term “BUYER BEWARE” becomes painfully clear if a poor choice is made up front.

No matter what your motivation, it is a given that the Internet is now the preferred vehicle of choice for finding everything from heavy equipment to bobby pins. Every industry is now being impacted by the net. If you’re not playing the game well you may end up as a very real casualty. Reality check: your Yellow Page ad is not the draw that it used to be. It hasn’t been for a long time, and this holds true for most traditional forms of advertising.

It’s time for every business to create a viable and well thought-out internet strategy. Part of that process is finding the right advisor. Ask around, consult with trusted clients or vendors who have had success online, or use search engines and select from the web marketing experts that are found on the first page of results.

Bottom line – DO YOUR HOMEWORK. Your future is at stake!

There really IS such a thing as a poorly-written blog, and whether your blogs are good or not depend on much more than just whether you have decent grammar skills. WIworks is a Utah web design company that specializes in helping businesses large and small make the most out of their blog page. Here are our 10 quick tips for success.

1. Don’t be overly promotional: Though your entries should always include one or two references to your company, being too focused on YOU will turn off readers and send them elsewhere.

2. Make sure your title is keyword-rich: When search engine crawlers read your blog’s content, the first place it will check is your H2 header. So put your important keywords front and center right from the start.

3. Make your title specific: Overgeneralization in a title will not help your readers know what your topic is right from the get-go. Keep your title short and sweet and absolutely clear. Note: people love titles that refer to a numbered list (see our title to this blog above).

4. Your content should be interesting: Make every effort to create something totally original and completely relevant to what’s happening NOW in your industry. Draw on current events as much as possible.

5. Talk to your reader: Use “you” and “your” a lot to draw your audience in and help them see how the topic relates to them personally. Speak in the language of your target audience at all times or you’ll lose them. Common sense tip of the day: make it interesting and fun, and your entry will attract more readers!

6. Grammar matters: Most readers know misspellings and other grammar mistakes when they see them. Text that is full of mistakes will decrease your credibility with your audience. Period.

7. Hire out if necessary: If you are not good at writing (and not too many of us are, frankly), hire an SEO firm like WIworks that employs professional content writers. All you have to do is feed the company topic suggestions or articles about what’s hot in your industry right now, and let the pros take it from there.

8. Use the right keyword density: Major search engine crawlers are “smart,” and will blackball blog entries that contain a disproportionate number of keywords. A good rule of thumb is you want to keep keyword density at about 4% of your total number of words.

9. Include your most important keyword or phrase in the opening and closing paragraphs for added emphasis.

10. Have fun!

SEO blogs are a great tool to help get your site noticed on a crowded information superhighway: make the most of it!

• Modify your existing content to provide up-to-the-minute, timely new information
• Share images
• Write reviews
• Upload videos
• Post to blogs and other forums
• Add plug-ins such as photograph carousels, ecommerce check-out systems, and more
• Add just about any feature or Joomla module you can think of with ease

Why We Use Joomla

At WiWorks, we don’t believe you have to pay an arm and a leg for fancy customized web design. By utilizing a Joomla template instead, we can create a professional-looking, high-function site at a fraction of the cost you might pay elsewhere. The sites that are made using the service have a built-in linking system that attracts the attention of all the major search engine “crawlers,” making it much more likely that your site will be indexed and ranked.

If your website hasn’t had a new look in years, you probably are not getting the amount of traffic it takes to become truly successful. Yet, in these difficult financial times you probably cannot afford to pay thousands of dollars for an update. When you place your trust in WiWorks, you can be sure you are getting a visually striking, SEO-friendly, easily expandable site while still staying within a reasonable budget. In this day and age, that’s something of a miracle yet we are doing it for scores of happy customers all over the nation. Contact us today, find out why we love Joomla, and see what this great service can do to help you develop the strong online presence you need to succeed.

WIworks, Inc. is a Utah SEO and Utah web design company that helps customers all over the country display websites that not only look great and are easy to navigate, but that are also built to yield amazing Search Engine Optimization (SEO) results. The idea is to use techniques that will help national search engines to more readily recognize your site first when a potential visitor is using a search. This translates into more traffic, and more customers for YOU.

Here are some of the ways that Utah SEO with WIworks will build your website with SEO in mind.

An eye for content

National search engines are constantly broadening and changing the criteria that determine whether or not a website will rank highly on a search. With Utah SEO managing your site, you are guaranteed that its content will always reflect the very latest in optimizing techniques. Choosing just the right keywords and putting them in the right places within your content is critical in this process, as is appropriate keyword density and other factors. WIworks has been a leader in Utah SEO for over 10 years and knows how to keep a sharp eye on effective content.

Layout

The layout of your home page also factors in with its ability to rank highly on Google and other searches. The team of skilled SEO strategists and designers at WI works will make sure that your layout is as search engine-friendly as possible.

The little things are big

Did you know that even your domain name can be a boost for SEO depending on what type you choose? What may seem inconsequential at first glance can really be an important tool in helping to attract the traffic you want: Utah SEO uses “white hat” methods to optimize your site, and knows that sometimes it’s the little things that will yield big results.

Trust your website design and SEO to WIworks, Inc, and you will have a seasoned team of experts on your side to rely on in the ever-changing world of effective web design. Their professionals will not just build you a site; they will build it with SEO in mind.

1. Know Your Customer

Anyone can land on a website, but to turn a visitor into an actual customer you have to give him a good reason to stay. You have to know what brought visitors to your website in the first place in order to give them what they want. Only when you make an honest assessment can you make the right kinds of changes.

2. Assess Your Tone

If you sell high-end cosmetics and your typical customer is in a high income bracket, she will not stay at your sight long if its tone does not reflect the high quality of both your products and your clientele. Is your color palette soft and inviting or is it too simple and neutral? Is the layout awkward or sloppy? Is the style of writing and quality of the photography in tune with the product? You want visitors to trust that your site is safe and secure and that they can buy from you with confidence: in other words, the tone of your site has to convey legitimacy.

3. Assess Your Words

Is the quality of the written word an essential part of your web design? People want to be able to obtain the information they want quickly and easily and in the type of language they expect from a site like yours. Grammatical errors turn people off: make sure you have an expert proofread all content. Make sure that everything your visitors want to know is on your main page so that they are likely to stick around and become customers.

4. Say It With Pictures

Along with written information, people want to see what you sell. If your pictures are substandard in terms of quality or take too long to load, visitors will not stay for long.

5. Turn Lookers Into Buyers

Each page in your site should have a specific purpose and be interesting and engaging enough that visitors will be impressed, want to know more, and consequently will be more likely to buy from you. WiWorks helps you to optimize your website by making the necessary changes that will turn navigational and informational lookers – tire kickers — into transactional buyers.

1. Advertising Analytics

Each campaign medium is assigned a unique phone number, which allows a specialized computer program to track the origin of each call that comes over your main switchboard. On a daily basis, you will be able to analyze a variety of data that will let you know which of your advertising campaigns is generating the most response. You can then adjust your approach accordingly, saving you money!

2. Quality Control

Each call is recorded and can be accessed by management for quality control purposes. You want to know that your employees are providing the very best in customer service. Most companies cannot afford to record all incoming calls, but call tracking includes recording as a standard part of its service menu. Regular monitoring of these recorded calls helps management keep a handle on all of the company’s direct communications with the public.

3. Training Tool

These recorded calls can easily be used as a training tool both for new employees and for long-term workers. If one employee did a stellar job with customer service, that call can be circulated as an example for all to follow. Similarly, if a call was not handled properly, that recording can be used as an example of what NOT to do.

4. No New Equipment

One of the reasons businesses may hesitate to try a new system is that they fear that it will require installation of new hardware and software as well as retraining of existing employees. When you use tracking as part of your internet marketing plan, there is absolutely no software to install and each separate phone number is routed directly to your switchboard where your employees handle calls as they always have: call tracking is completely non-intrusive.

5. Increased Profits

Case studies have shown that when using this technique, companies are reporting:

• A huge increase in qualified leads from their sales departments
• Customer service is greatly improved
• Much less money wasted on ineffective marketing campaigns

All this adds up to a healthier bottom line, more brand recognition, and happier customers: you should look into call tracking and see what it can do for you!