Product-Led Growth (PLG) uses the digital product itself as the driver of acquisition and conversion. Users get early value and convert, which reduces reliance on sales and marketing.
How I've done it in the past:
➤ Driving Redeye to 10X (962,3%) digital revenue in 11 months with a SaaS investment tool
As Product Manager at Redeye Investment Bank, I carried out a major turn-around case - the digital transformation project Discover. In 15 months, I managed to lift a team out of a 3-year-streak of failed attempts to build an investment tool - into a successfully rebuilt and launched product (93,9% user satisfaction).
—➤ I led the commercialization project consisting of a multi-tier SaaS business model where content and functions were locked/unlocked depending on membership level.
—➤ The project resulted in revenue growth of 10x (962,3%) ARR (annual recurring revenue) after 11 months with the SaaS model, and had 30x expected ARR growth 8 months ahead.
Reached 93,9% user satisfaction, whereof 43,8% answered they were Very Positive to our tool, and 78,6% answered (after their first try) they will continue to use it.
➤ +66% e-com conversion rate improvement
Steve Stout, Senior Global Director - DTC, Fjällräven:
"Fredrik played a key role in driving our digital roadmap and tools for major improvements to our DTC business.
What sets Fredrik apart is his calm, strategic approach, moving forward with clarity and purpose.
He has a great ability to keep things moving for larger CapEx projects, and you always know the work will get done and on time.
He's a team player, a quiet leader, and someone I trusted to drive meaningful results. Any brand looking to strengthen its digital experience and DTC performance would benefit from having Fredrik on board"