I’ve been writing about thinking critically recently and the Malcolm vs Chris vs Seth thing is great fodder.

I love Malcolm Gladwell’s criticisms of Chris Anderson’s writing here and appreciate Chris’ equally critically minded answer, but I had to take on the genius that is Seth Godin (I mean that sincerely, not sarcastically). Seth’s logic in his comment just didn’t work, imho:

“This is huge. When there are thousands of people writing about something, many will be willing to do it for free (like poets) and some of them might even be really good (like some poets). There is no poetry shortage.

“The reason that we needed paid contributors before was that there was only economic room for a few magazines, a few TV channels, a few pottery stores, a few of everything. In world where there is room for anyone to present their work, anyone will present their work. Editors become ever more powerful and valued, while the need for attention grows so acute that free may even be considered expensive.”

First of all, I’ll accept Seth’s premise that in the contest for attention, people produce free content. I mean, I’m doing it here, because Michael Gray’s got a bigger audience than I do.

Second, this contradicts Seth’s following paragraph. When the mainstream media had a monopoly on our attention, why would they have to pay for journalists to make use of that attention? By that logic, Mike should be paying me! (”Hey Mike…” ).

Seth is making a logical mistake we all know and love: mistaking causation with correlation.

Just because two things occur together (correlation) does not mean one causes the other (causation). I did go dancing this week, but that didn’t make me write this article for Wolf Howl.

Think about it.

It’s not like people didn’t have opinions on tech, health care and marketing before the web. They did.

It’s not that people didn’t share their opinions. They did, around the dinner table.

It’s just that people lacked the means to broadcast their opinions. We had repressed content, if you will.

Sure, now that the tools to unleash those thoughts on the general public are widespread, there’s greater competition for attention. Greater competition drives down prices. I get that.

But you can’t confuse – as Seth has – the two factors that affect the pricing of journalists’ work: the desire for attention (always present; just ask any public relations firm) and the technological ability to distribute content widely.

In summary, we’ve always had the competition for attention going on. Independent and self-published books existed before the web. It’s just that the web brought mass distribution to the masses.

But you didn’t need paid contributors earlier, which Seth ironically points out in highlighting the irony of him, Malcolm and Chris all selling books.

The reason journalists used to get paid was that:

1) They didn’t mostly leverage the branding that broad distribution got you. Only syndicated columnists typically did well enough to have book deals and speaking gigs that made them any decent money. This was wasted branding, imho.

2) They covered stuff that most people would find it a chore to write up, like municipal politics (Oh no, they’re moving trash day to Sunday!) or that others were not vying to report and for which there was thus no competition (eg Watergate).

Nowadays, newspapers are mistakenly filling their pages with wire content. This commodifies them. As I suggested in this article on the risk distribution, the path to saving newspapers is more journalism, not less! More research, less rehash!

I’m a great fan of Seth Godin. His powers of observation are pretty impressive, and his books typically make a strong argument based on business examples he’s observed.

But a risk that is always present in that type of writing is to mistake causation with correlation. Case studies do not prove a general rule. They just show that something occurred in a specific example. You can’t necessarily generalize. (Though I do hear that Search Engine Journal is now paying its writers, Mike… lolz). Seth is making that mistake here.
photo credit: wolfsavard

Gab Goldenberg does seo and also writes on his own blog. He recently spoke at Search Marketing Expo Advanced on the topic of longtail keyword research, and is on the schedule to speak at Affiliate Summit East.

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This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis Wordpress Theme review.

Seth Is Wrong On Paid vs Free Journalism

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As I’m fairly well known for my distrust and criticism of all things Google, so it probably comes as something of a surprise that I’m REALLY looking forward to a Google Operating System … allow me to explain …First off I’m a big fan of cloud computing, there are very few desktop apps

• Itunes – for syncing to/from my iphone and iPod
• Ultra Edit – text editing and PHP files and HTML
• Flickr Uploader – for moving pics in bulk to flickr
• VZ Access Manager – For my USB modem when I travel
• Windows Live Sync – For keeping folders on my laptop and netbook in sync.
• Carbonite – for offline backups (highly recommended)
• Quickbooks – I’d love to get off the desktop version and go online but the accountant says the version I need isn’t online yet.

I do have several other more intense and few non public programs and scripts but those all run on a dedicated server and not on my laptop or netbook. I don’t use word or excel I use google docs in apps for domains. I don’t use outlook or thunderbird I use google email for domains. I don’t use photoshop, or other desktop photo software, I use Picnik for all my photo editing, and I don’t do any video editing. So I pretty much live in my browser.

Since I don’t use many desktop apps, there’s really no need for any of my computers to have a lot of hardware horsepower, in fact the most resource intensive thing they run ran was Windows Vista. The three laptops I own all came with Vista pre-installed and ran slow, very noisy due to the fan constantly being on, and extremely hot. When I downgraded each of them to XP they ran perfectly fine. To put a fine point on it, it really doesn’t make a lot of sense to pay for hardware just to run an operating system.

While not everyone operates in a computing style like I do, there are lots of web workers and digital nomads who do, in fact I suspect this is the prime reason for the crunchpad being built. Truth be told I could probably run a linux install, but most people need want a simple GUI, and this is where the Google OS has an opportunity.

There will always be people who need a powerful OS and computer with substantial hardware, but for most it’s overkill. For most people it’s a cycle of operating system upgrades, followed by by a need to upgrade your hardware to run the new operating system. However if Google releases an OS, and makes it easy enough for everyone to use, we may finally have an option that doesn’t require paying for computer hardware just to run an OS. I understand Windows 7 is supposed to be easier to run than vista, but if Mircosoft doesn’t pay attention and service the “light computing” or netbook segment they allow google the opportunity get a foothold.

That’s not to say there aren’t privacy and “phoning home” issues that google needs to handle properly, but competition and options is a good thing … and I’m looking forward to a Google operating system
photo credit: Marcin Wichary

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Why I’m Looking Forward to a Google Operating System

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The following post is a counterpoint to the Outspoken Media post titled “Would I Recognize Your Blog In A Dark Alley“, and exists to offer an alternative path to land of unicorns and rainbows.
First off there’s nothing wrong with running a community driven website or blog, in fact in many cases it can be an excellent and very successful path to choose. That said it’s not the only choice, not the right choice for everyone and maybe not the right choice for you, and it’s important you know your options. The direct opposite of a blog which fosters a sense of community is a thought leadership blog.

Leaders don’t seek your approval, then don’t want to make you feel warm and comfortable, like you’re laying on the floor in front of firepalce with a comfy blanky surrounded by puppies, and they don’t lead by consensus. Leaders have vision, vision to do their own thing, speak their own mind, and aren’t afraid to go against the grain and be politically incorrect. Real leaders share their vision, hope that you agree, follow their lead, and join their tribe. Leaders with vision aren’t afraid to challenge and push you outside of your comfort zone.

For example let’s look at this video originally shared by Seth Godin, be sure to stick it out to the one minute mark

What’s the lesson … guy #1 isn’t seeking approval from the crowd, he’s doing his own thing, leading a movement (it’s a silly movement but a movement none the less). However notice guy #2 he’s actively seeking approval, trying to convert his friends. He helps guy #1, but without guy #1 leading the path there is no guy #2 or guy #3.

Do you think people like Jason Calacanis or Mark Cuban run blogs with a sense of community spirit or do they blog with a sense of leadership?

Now I’m not niave enough to believe that thought leadership blogs are better than community blogs. Nor am I foolish enough to believe they are the right choice for everyone, but they are an option. What a blog owner or blogging team needs to do is define the goals they have for their blog, is it be a part of the community, or is it be seen as a leader in the space. Both have value, but are in many ways mutually exclusive, and it’s nearly impossible to do both well at the same time.
photo credit: Ernst Vikne

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Leadership Blogging, It’s All About Leading

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This weekend I was doing a little housekeeping on some of my domains and hosting accounts and decided to test and see if it was possible to get a website indexed using XML Sitemaps and no external links.

Since some piano player in New Jersey owns the domain MichaelGray.com I had a few options but the best was to go with my middle initial and byt the domain MichaelAGray.com. Since I’m all about wordpress as a CMS I put the files up, put up my theme of choice thesis, tweaked it with the thesis reputation skin, and installed the XML Sitemaps plugin. I set it up to ping all of the search engines as shown below:

Within 4 days the homepage for the domain was showing in Bing and Google as shown below (yahoo just didn’t love me enough)

I’m a big advocate of using sitemaps, and I think this demonstrates their effectiveness. Unless you have a really small site or really good site architecture, chances are some parts of your website aren’t as exposed, or well linked as others, and this helps you spoon feed the search engines your content insuring better crawling.

That’s not to say you should use sitemaps and not worry about spiders being able to crawl, because internal anchor text can play a huge role in SEO. However use on XML sitemaps as a redundant backup plan to help make sure you fully crawled and indexed.
photo credit: D?ri

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Can You Get a Website Indexed with No Links and XML Sitemaps?

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Thanks to this Months Sponsors – June 2009

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Recently Google announced they are experimenting with including Wikipedia in Google News. Personally I’m not a fan of Wikipedia, so I think this is the perfect opportunity to share some tactics on how to make Wikipedia a whole lot more fun.

A key part of this strategy is knowing the rules better than most of the other people involved. Why … if you know the rules better than they do you can force them into doing things which may result in their short term gain, but an overall win for your strategy.

Threshold for Inclusion

This rule is a key part of you overall strategy, according to Wikipedia the threshold for inclusion is verifiability, not truth, really go check for yourself. So all this means is you have to find a reliable source with a history of fact checking to use as your source material for example CNN saying bigfoot isn’t a myth. Oh sure later on that story was proven to be a hoax, but CNN doesn’t say that on that page or even link to a later article, in fact finding a story with facts open to debate can even work to your advantage. The takeaway here is use good trusted verifiable sources as the basis for your entry.

Neutral Point of View

As wikipedia strives to be more encyclopedic in nature and contain more verifiable facts, entries are also supposed to have a neutral point of view. News sources are also supposed to have a neutral point of view, but as anyone who has compared CBS, FOX, and CNN can tell you media has a bias, and so should your entries in wikipedia. For example, if you were to edited the wikipedia entry for Supreme Court Nominee Sonia Sotomayor saying “she has a racial bias”, your entry would get edited out for not having a Neutral Point of View (NPV). Instead go with “many conservatives have argued she has a racial bias” with a nice reputable verifiable source. The fact that you can find reputable sources news sources that state otherwise is irrelevant … unless you need to invoke the next rule …

Three Revert Rule

The rule basically states “Contributors must not perform more than three reverts on a single page within a 24-hour period”. There are some other subtleties so you really should acquaint yourself with some of the rules finer points and details. The rule was implemented and put into place to prevent edit wars. If the rule is invoked troublemakers accounts can be suspended or banned and pages can be locked, preventing further editing, which is what you want to happen. The key is of course getting it to be locked in place with the edit you want there, this requires a bit of timing, and “wasting” a move to get your opponent to move (in chess we call this zugzwang). Often times this requires a wingman to pull of properly as no one wants to appear to self interested. If there’s no wingman around using a Netbook on a Verizon air card IP, a disposable Gmail account, and cookie shredder works too (just sayin’ ) . If you’ve ever attended a wikipedia session at a search conference, you’ve got a good idea what wikipedia administrators think are likely signs someone is a spammer (you know in case you intentionally wanted to give them a bone and divert them from your true course). The goal here is to use your zombie account to insert some inflammatory but cite able “facts” or NPV opinions, and engage the three revert rule at the right time getting your edits locked in while the admins sort it out. Those edits may not be permanent, but you just want to make the wikipedia article as dated and irrelevant to the general public for as long as possible.

The tactics work well in the short term, but what about a more long term solution that has a bit more sticking power, that you can use to deal with some pesky wikipedia result that Google always like to show first … read on …

Wikipedia is an Online Encyclopedia

While wikipedia fully admits it isn’t a paper encyclopedia, it does strive to be encyclopedic in nature, in some cases helping wikipedia on the path to being more encyclopedic, or correctly more academic, can be in your best interest. Generally speaking you try to make your copy easy to read and understand, with your keyword or variations built into the text naturally, but what if you didn’t. What if instead of trying to make sure the keywords were contained in the text, you made sure the keywords were absent from it. What if instead of a high keyword density you tried to get it as low as possible. What if instead of trying to be clear, concise and easy to understand, you strove to be over as many people’s heads as possible. What if you used this tactic of reverse optimization to “improve” that wikipedia article situated above you.

Even if you do an exceptional job and eliminate the keyword from the page everywhere except the title, the wikipedia result isn’t going to disappear, but it has a good chance of dropping to the #2 or #3 slot. So go out and find that writer you fired for using superflously excessive adjectives and having a writing style that meanders about like a 5 year old in a chuck e. cheese, and make wikipedia better, or at least more encyclopedic in nature.

UPDATE

PS to all you wikipedia editors talking about me over here, I’ve had comments turned off for a few months now so no I’m not afraid of you, don’t flatter yourselves, and secondly the links to you are nofollowed you know the same way you link to everyone else so don’t go congratulating yourselves on anything.

Here’s another little tip help destroy the value of internal links within wikipedia by removing, slowly and systematcially over time strive to create orphan page with very few or no internal links.

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This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis Wordpress Theme review.

How to Invalidate Wikipedia Articles

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One of the key aspects of any SEO strategy is knowing the risks of the tactics you use. As those tactics approach or break Google’s guidelines the more likely they to get you penalized or banned. Knowing where you are on the risk scale helps you know when it is imperative that you take precautions and try to create a barrier of plausible deniability.

Three tactics that I feel that warrant creating that level of plausible deniability are link buying, buying hosted content, and paying to have negative posts removed/changed. Last week a site I’m involved in received an email similar to this at the webmaster account:

From:Jane@WellKnownDomain.com
Subject: Purchasing Direct Advertising

Hi this is Jane from from WellKnownDomain.com we see that you run a website in the widget area and are very interested in purchasing a direct text link from you. We would like the link to be placed directly in the content area of one or more of your posts.

Hoping to hear back from you.

Jane

There are several things wrong with this type of approach:

• If I reply to the email and it doesn’t bounce back, as long as the headers don’t look forged it’s very hard to deny it’s real.
• If I look at your backlink profile and see some suspicious behavior like really targeted anchor text, it’s hard to deny you aren’t doing this as a regular practice.
• Mentioning things like “direct link” and “in the content area” make it very hard to deny that someone with SEO knowledge or SEO guidance isn’t involved (the search engines call this intent).

If you are aware of the risks involved with these types of tactic, and still want to try them, at the very least put a layer of protection between yourself and the website. Try something like this:

From:Janet@gmail.com
Subject: Advertising Inquiry

Hi this is Janet I see that you run a website in the widget area. I have a client and would be interested in knowing if you accept advertising and what types of placements are available.

Hoping to hear back from you.

Janet

If you get a response and it looks promising then follow up with a SECOND email inquiring about placement within posts and if they offer on-site tracking or if you can use your own direct tracking URL’s. You really don’t want to give away the domain until as late as possible, and you are comfortable the person on the other end isn’t going to NARC on you. Until you give away the domain there’s no direct connection between you and the target domain and deniability is still an option. I understand that this way takes much, much longer to do, but IMHO giving up your domain and signaling your intent to buy links with an SEO mindset in a first contact email is a kamikaze move. If you use your noodle there are  other ways you can put barriers between the website you are buying links from, but don’t ask cause I’m not telling.

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This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis Wordpress Theme review.

How to Practice Kamikaze SEO

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Anytime a social media consultant starts talking to prospective clients and they bring up blogging, they talk about how RSS can be used to help them directly connect with their customers … the truth is in most cases it’s a BIG FAT LIE!

First off persoanlly I’m a big fan of RSS, I use it daily to help me efficiently process  a large amounts of information, the problem is I’m a techno-weenie-geek, and not “regular people”, and therein lies the problem.

In the past two to three years I’ve probaly looked at the backend and RSS subscribers of several hundred blogs. Across those hundreds of blogs once you step out of the techno-weenie circle, RSS adoption drops off the cliff. Let me give you an example, according to Google Reader TechCrunch has ~347,000 subscribers

Also according to Google reader techcrunch has more people reading it than read the politics section of MSNBC or the Washington post

If you seriously believe that techcrunch has as much reach as the Washington Post just turn off the computer and step away from the desk, because your reality is severely distorted and you need some quality AFK time. What these numbers really show is that RSS has a higher adoption rate within certain spheres of influence.

According to Feedburner I have ~10K subscribers

According to Google reader that’s almost 2,000 more people than subscribe to the New York Times travel section

Do I really have more reach than the travel section of the New York Times … hardly. While Google has tried to make RSS adoption higher with the google desktop, and Microsoft has tried with windows vista desktop gadget, most people simply don’t get or use RSS in a meaningful or significant way.

So does this mean RSS is a failure and you should give up blogging … no, but it does mean you need to have realistic goals. If your subject matter doesn’t heavily intersect or overlap with things techno-weenie’s are interested in, your RSS subscribers will be low. However you can use your blog like an email newsletter and send people updates to their inbox, something most people do understand. If you use google feedburner the service is available for free and pretty much manages itself (unless you get the occasional kook who can’t figure out how to unsubscribe himself and you have to do it manually). Your blog can still be used for viral content, linkbuilding, and ranking in the SERP’s you just won’t have that direct pipeline into people’s attention stream that you do for those who suffer bordline infomania
photo credit: kennymatic

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The Big Fat RSS Lie

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Probably the biggest kerfuffle at SMX advanced this past week was Google’s reversal on how they crawl javascript links, and how they are handling pagerank scuplting.

First let’s look at the javascript linking issue, I agree with Danny Sullivan that this change of them not reccomending using javascript when they originally did is disturbing. What I’d like to see from Google is a clarification on what types of links/implementations they will be crawling, and how long people who where using these methods have to fix them, before they run the risk of incurring a paid link penalty. While we don’t have an official how/why from Google on why they made this change I suspect it’s because too many shoddy web 2.0 programmers use javascript to build mission critical navigation. Without crawling those elements google is missing parts of the web it’s wants access to. And yes using client side code like javascript or AJAX for mission critical elements or navigation does make you a shoddy programmer.

Next lets talk about pagerank sculpting, unless you have seen a noticeable drop in traffic that you can only attribute to pagerank sculpting, I don’t think you need to be rushing out and making any changes. What’s a better course, and one I’m doing, is setting up a few tests on a few different sites trying different combinations and seeing what works for you. If there is any difference in the sculpted vs non sculpted implementations, then it’s time to re-act. Remember using test results from only one site is a dangerous thing. Why did Google make this change, IMHO there are two reasons, first the nofollow was probably cutting them off from content they felt they wanted access to. Secondly I don’t think they were all that keen on you artificially forcing the pagerank around where you wanted it on your website. In my opinion google saw this pagerank sculpting like an actress in a pair of spanx and wearing a push up bra, objects appeared larger than they really were.

That said it’s probably a good idea to brush up on your understanding of Siloing as a natural form of limiting pagerank distribution.

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SMX Advanced Pagerank Sculpting and Javascript Linking

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In old days newspapers and magazine figured out there where optimal times for publishing certain types of stories, example Tuesday was traditionally “Science Times Tuesday”. As old world publishers transitioned to online publishers those rules probably don’t apply anymore and just might be working against them.
In the interest of disclosure I feel it’s important to say I have had travel clients in the past in still do some work in the travel sector today. That’s one of the reasons I have a scan feed folder set up for travel news, which is what led to this post. As long as I can remember one of the key features of the New York Times was the Friday “weekender” and “travel” sections, which where packed with things to do and places to go. Some newspapers operated slightly differently having the travel section on Sunday, but the prevailing logic was travel was part of the “weekend” section in newspaper world. This mentality continues to this day, as you can see in the graphs below which show publishing volume via RSS for the New York Times travel section:

The vast majority of the stories published under this feed are published on Saturday. I’d estimate about 75%-80%, and I wonder if they aren’t doing themselves a disservice sticking to this antiquated rule of Weekend = Travel. I’ve seen thousands of analytics profiles over the years, and I can only recall a handfull who as a rule had higher than average traffic on the weekend as a typical behavior. Most sites are busy during the week (and working hours) and have traffic patterns that look similar to the one shown below.

Truth be told exceptional content will make it’s way to the top even if it’s published on a holiday weekend on a saturday night at 2 AM, but let’s be honest even the best of writers can turn out mostly good, some excellent, and a few exceptional posts per month, and fighting with the calender and your readers habits isn’t helping you, so when you publish that post is important. Here are my tips for making the calendar work for you and not against you:

• Develop an editorial calendar – it makes sure you don’t miss things and minimizes the day to day pressure of “I have to blog today and have nothing to write about” .
• Avoid conflicting with conferences and big news stories – Unless you are writing about the conference or news event, don’t compete with it for attention, wait for it to be over, and don’t let people steal your thunder.
• Don’t publish when no one is reading – unless you are trying to fly under the radar and avoid detection, publish when people are more likely to read not when they aren’t.
• It’s a Global Web not a Local One – Where are the majority of your followers based, schedule your publishing times to accommodate the majority of them, but don’t neglect the others.

photo credit: ptL2007

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Does Your Publishing Schedule Match Your Readers Habits

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