WooThemes » Blog

‘Twas The Night Before WooMas

Warren Holmes — Wed, 24 Dec 2014 09:15:09 +0000

Thank you to all our customers for a great 2014! We’ll be a little quieter over the next week as we take time off to spend with our family and loved ones. We’re still helping you in our tickets, and our knowledge-base and documentation are still available. Happy Holidays!

The post ‘Twas The Night Before WooMas appeared first on WooThemes.

How to Promote a Service E-Commerce Business

Brenda — Tue, 23 Dec 2014 13:30:16 +0000

For the purposes of this article, there are three categories of online service business: Businesses offering services that can only be delivered within a certain range (e.g. startup ISPs) Businesses offering services where distance isn’t a factor (e.g. freelance coders) Businesses that offer both types of services (e.g. design firms) This article focuses mostly on [...]

The post How to Promote a Service E-Commerce Business appeared first on WooThemes.

How To Complement Your Online Store With a Powerful Social Media Strategy

Brenda — Mon, 22 Dec 2014 13:15:48 +0000

Customers have more opportunities than ever to engage with stores they love, and you’d do well encouraging your customers to take full advantage of all the opportunities they have to talk to you. However, most retail stores are missing the boat when it comes to connecting online shoppers with offline information. They display their locations [...]

The post How To Complement Your Online Store With a Powerful Social Media Strategy appeared first on WooThemes.

Tools for WordPress Contributors

Hugh Lashbrooke — Fri, 19 Dec 2014 13:00:04 +0000

Contributing to WordPress is an exciting and rewarding task – no matter how you go about it, it’s incredibly satisfying knowing that you’re giving back to a platform and community that dominates nearly 25% of the internet. That being said, it can be very tricky to know where to start with contributions. There are so [...]

The post Tools for WordPress Contributors appeared first on WooThemes.

WooCommerce and the 2015 EU VAT Changes to Digital Goods

Mike — Thu, 18 Dec 2014 12:38:06 +0000

You may (or may not) have heard by now that the EU are introducing new rules surrounding VAT on digital goods from the 1st Jan 2015. We’ve been aware of these changes for a while now and have been working on some solutions in order to make these changes a little easier to handle. If you’ve not heard about these [...]

The post WooCommerce and the 2015 EU VAT Changes to Digital Goods appeared first on WooThemes.

WooTrip 2014 Highlights Video

Marina Pape — Fri, 12 Dec 2014 12:05:26 +0000

Heard about our 2014 WooTrip to SF? You can read the roundup here and if you’re a video person here’s the highlights video put together by the very talented Nic Smal of Derick Watts And The Sunday Blues fame. Look like fun? Check out our Careers Page to become a part of the family / action.

The post WooTrip 2014 Highlights Video appeared first on WooThemes.

A year in review for WooThemes

Mark Forrester — Fri, 12 Dec 2014 11:53:46 +0000

December is nearing an end and it’s time to reflect on another mammoth year filled with so many memorable and noteworthy moments. At Woo HQ there is a good buzz in the air and we’re looking forward to rest and good food with family and friends over the festive holidays. Learnings from 2014 There were [...]

The post A year in review for WooThemes appeared first on WooThemes.

Goodbye Timthumb, thanks for the memories

Jeff — Thu, 11 Dec 2014 13:44:14 +0000

At the beginning of October we announced that we would be officially retiring Timthumb, the image manipulation library that has been used in many popular WordPress themes for years, from our themes including our WooFramework. Why? The main reason is ultimately improved security, as Timthumb itself is no longer under development, and this means that no improvements, bug [...]

The post Goodbye Timthumb, thanks for the memories appeared first on WooThemes.

How to Use Enhanced eCommerce for Google Analytics

Brenda — Wed, 10 Dec 2014 14:00:00 +0000

Google recently announced a program called Enhanced eCommerce for Google Analytics, which utilizes further data for eCommerce site owners, not only helping you understand what types of customers are coming to your website, but how they respond while moving about the site. It replaces and adds to the current reports you receive for Google Analytics, but it [...]

The post How to Use Enhanced eCommerce for Google Analytics appeared first on WooThemes.

Rotimatic Case Study: It’s about time robots helped us eat better!

Marina Pape — Tue, 09 Dec 2014 14:00:22 +0000

Rotimatic is the world’s first fully automated robot roti-maker. While it looks like an oversized bread maker it’s actually a fascinating piece of engineering that combines motors, sensors and hundreds of parts to spit out baked rotis at a pace of about one per minute. Rotimatic’s website was designed using WordPress and they were looking for a simple yet [...]

The post Rotimatic Case Study: It’s about time robots helped us eat better! appeared first on WooThemes.

Top 10 Things You Need to Do to Have a Successful eCommerce Holiday Season

Brenda — Mon, 08 Dec 2014 14:00:04 +0000

Consumers spend around $52 billion on holiday shopping, and 90 percent of people will complete at least some of their shopping online. Those are some huge numbers, potentially bringing holiday cheer for all eCommerce website owners and businesses that are preparing for that holiday rush. In short, the holidays are a good curse. As an [...]

The post Top 10 Things You Need to Do to Have a Successful eCommerce Holiday Season appeared first on WooThemes.

Case Study: Trendy Resumes

Marina Pape — Fri, 05 Dec 2014 13:00:47 +0000

Given the importance of the moment a prospective employer opens a job application and reviews a resume it’s mind-blowing how many are badly formatted, vanilla or stuck in the nineties. Trendy Resumes are offering a solution in the form of a user-friendly, online platform powered by WooCommerce and we chatted to Antonio Iacopino, Trendy Resumes CEO. Tell us a little [...]

The post Case Study: Trendy Resumes appeared first on WooThemes.

A WooConf Highlight

Ryan — Thu, 04 Dec 2014 15:19:02 +0000

It seems wild that it’s been just over a month since we pulled off a very successful conference all about WooCommerce, if I can speak for and brag on our planning team. They did an incredible job with the first ever WooConf, and for many, the first conference they’ve helped plan. Of course, this wouldn’t [...]

The post A WooConf Highlight appeared first on WooThemes.

Storefront Lookbook: volume 1

James — Thu, 04 Dec 2014 12:30:08 +0000

In the Storefront lookbook we explore different aesthetics you can create using Storefront core and the optional extensions available for purchase. The following designs can be created without touching a single line of code and help demonstrate the creative power that Storefront and it’s suite of extensions provides. In volume 1 we’re looking at the [...]

The post Storefront Lookbook: volume 1 appeared first on WooThemes.

When Upselling Hurts: How Too Much Cross-Promotion Can Kill Conversions

Brenda — Wed, 03 Dec 2014 14:00:29 +0000

First of all, don’t get me wrong: cross-selling and upselling, employed in moderation, are extremely useful. As you may know, it’s six to seven times easier, and cheaper, to sell more to an existing customer than to hook in a new one. But it’s crucial that it be done right. For example, most eCommerce retailers [...]

The post When Upselling Hurts: How Too Much Cross-Promotion Can Kill Conversions appeared first on WooThemes.

How to Create a High-Converting Email Opt-in Form

Brenda — Tue, 02 Dec 2014 16:01:21 +0000

Not everyone who looks at your site will buy something the first time. In fact, 98.5% won’t. However, most people who visit your site without a reason to come back probably won’t do that either. How do you remind them, then? Well, you could get them to like your Facebook page, but the chances they’ll [...]

The post How to Create a High-Converting Email Opt-in Form appeared first on WooThemes.

Case study: Dark Horse

Marina Pape — Mon, 01 Dec 2014 16:09:42 +0000

WooThemes tend to have a soft spot for anything South African and Dark Horse is no exception. I met co-founder, Jarrad Nelson at The Old Biscuit Mill in Cape Town last year and heard a little of their story (whilst drooling over a very beautiful leather satchel). Dark Horse were early adopters of WooCommerce and our company journeys have [...]

The post Case study: Dark Horse appeared first on WooThemes.

6 Tips To Improve eCommerce Customer Retention

Brenda — Fri, 28 Nov 2014 14:46:39 +0000

It’s always been cheaper to get your previous customers to make additional purchases than it is to find new customers. This is especially true in eCommerce, where there are more and more sites competing for a finite number of internet users. Customer profits also tend to increase the longer a customer spends shopping with you. [...]

The post 6 Tips To Improve eCommerce Customer Retention appeared first on WooThemes.

A very Black Friday (and weekend and Monday)

Marina Pape — Thu, 27 Nov 2014 15:30:33 +0000

This year for Black Friday we’re doing something a little different… The more you spend the more you save with our sitewide Sliding Discounts and we’ve created three buck-saving Bundles. These offers will be live until 12am PST on Monday 1 December as a second wave of celebration for Cyber Monday: We’re thankful for a good year, have a blast making [...]

The post A very Black Friday (and weekend and Monday) appeared first on WooThemes.

Nearly 10,000 downloads for Storefront in week one

James — Thu, 27 Nov 2014 14:59:18 +0000

We don’t plan to do this every week but thought it would be nice to roundup what’s happened in the seven days since we launched Storefront, our free WooCommerce theme. Overall reception has been really positive, in the comments on WooThemes.com, the reviews on WordPress.org and in the larger community. We’ve racked up almost 10,000 [...]

The post Nearly 10,000 downloads for Storefront in week one appeared first on WooThemes.