Wordpress Microsites - Automotive Microsites

Automotive Advertising Network Benefits

admin — Thu, 29 Jul 2010 01:39:24 +0000

Earlier members of the Automotive Advertising Network have been experiencing the many benefits offered to members. The dealers have been able to tap into the network’s content publishing system to post their press releases, sales and new cars on local advertising portals.

The AAN represents a new Automotive Advertising model which can offer car dealers a package of digital advertising strategies to benefit their sales and search visibility. Automotive Advertising Agencies can also contact Digital Compass Marketing, creators of the AAN, to inquire about reseller packages.

The dealers have also been able to integrate the automotive social media sites like Facebook, WordPress and NING with their car inventory which has increased the exposure to their cars and traffic to their car detail pages. Car dealers in the AAN have also seen a jump in high quality inbound links to their main website pages, as well as links to service and parts.

Targeted Car Inventory Advertising

Some of the early members of the Automotive Advertising Network are listed below. You can see that for larger dealer groups that sell multiple OEM brands, they can have separate advertising pages for each brand that they represent.

Automotive Digital Marketing

Car dealers who are looking to increase first party leads and increase the visibility for the cars that they sell, need help. Car dealers are under attack from larger advertising portals and the Automotive Advertising Network (AAN) gives dealers the tools to fight back. For more information on joining the AAN, visit: www.automotiveadvertisingnetwork.com

Columbiana Buick Dealer Offers Savings with Buick Lease and Finance Specials

admin — Wed, 28 Jul 2010 14:26:07 +0000

The Summer Sales Event at Columbiana Buick Cadillac Chevrolet turns up the heat this summer with special lease and financing offers on many of the Buick vehicles in its inventory. Columbiana Buick shoppers will find numerous opportunities at the event to save money on the car they want.

The 2010 Buick LaCrosse is one highlight of the summer sale, available for a low $287 a month ($1,995 down plus 1st payment, security deposit, tax, title and tag due at signing).

The LaCrosse blends luxury styling and refinement with performance and safety to create a truly noteworthy vehicle. The most recent proof came at the Chicago Auto Show when the LaCrosse was selected as the “Best Luxury Sedan” in MotorWeek’s Drivers’ Choice Awards. Last year, the Lacrosse also was named the “Most Dependable Midsize Car” by J.D. Power and Associates and received a five-star crash test rating from the National Highway Traffic Safety Administration.

Summer Sales Event at Leading Columbiana Buick Dealership

The Lacrosse is just one of the vehicles on sale now during the Summer Sales Event at one of the leading Columbiana Buick dealers, Columbiana Buick Cadillac Chevrolet. View the new inventory at Columbiana on the web: http://www.drivecolumbiana.com/NewVehicleSearch

Stop by Columbiana Buick Cadillac Chevrolet before August 2 when this event cools down.

2010 ASMA Awards Applications Now Available

admin — Fri, 23 Jul 2010 17:50:20 +0000

Applications for the 2010 Automotive Search Marketing Architecture (ASMA) study, underwritten by PCG Digital Marketing (PCG), are now available to automotive website design companies.

The annual study and awards recognize the best automotive website platforms for automotive digital marketing strategies.

Automotive website companies are encouraged to contact Carrie Hemphill, ASMA Award Coordinator, to request the application and data entry forms via email.

Deadlines Announced

Participants in the 2010 ASMA Awards must submit their application by August 2, 2010. The completed ASMA data form with all survey data completed is due by August 27, 2010.

The 2010 ASMA will be expanded to include survey data for mobile applications, chat, video technology and iPad applications.

The 2010 study results will be announced at the 9th Digital Dealer Conference which will be held in Las Vegas from October 12-14th. A special ceremony for the award winners will be conducted during the conference luncheon sponsored by PCG Digital Marketing.

In 2009, nine companies out of the 35 included in the study received ASMA awards. The award is the most prestigious industry award for website design companies.

About The ASMA Awards

The ASMA study seeks to assist car dealers with evaluating automotive website platforms and integrated marketing tools. The 2010 ASMA Awards will include a comprehensive grid of website features, tools and architecture of all vendors. The report is the industry’s only comprehensive comparison of automotive digital marketing website technology.

Each year, over 50 automotive website platforms are considers for SEO compliance, data integration, user interface, and search marketing visibility. in 2009, only 35 were included in the ASMA report and only a fraction receive an ASMA award for excellence.

All of the companies included in the 2010 ASMA study are given the opportunity to submit their most recent examples of technology for review. This year, the participants can also elect to conduct a two hour presentation of their website and marketing technology to the ASMA review team.

For additional information, contact:

Carrie Hemphill
ASMA Coordinator
PCG Digital Marketing
732.450.8200

www.asmaawards.org

Automotive Fixed Operations Microsites

admin — Tue, 20 Jul 2010 21:03:18 +0000

As car dealers look to increase profits and revenue, their marketing agenda lately has focused on social media and how this communication channel can grow their business.

Social media of course is important but a proven money maker for car dealers is being ignored by many dealers as part of their digital advertising strategy.

When I am called into dealership meetings to review their online marketing strategy, rarely does a dealership ask about increasing service revenue through SEO and SEM.

Dealers seem to be content with service direct mail and email campaigns which work very well in most markets. Over the past few months I have been working on an SEO strategy to increase the visibility of car dealers for common service searches in Google.

It is an eye opener to see just how I have been able to increase visibility for car dealers by targeting popular service keywords. A good way to test the service visibility for any car dealer is to type in a common service for a brand that they sell in their own town.

So a BMW dealer in Virginia Beach would test their service SEO by searching Google for:

BMW Oil Change Virginia Beach (see Google Search)
BMW Brakes Virginia Beach
BMW Tires Virginia Beach

In the first case, PCG’s new Fixed Operations Microsite appears on Google Page One for Checkered Flag Auto Group ahead of all business offering a BMW Oil Change.

The service microsite is www.virginiabeachcarrepairs.com . This added visibility for car dealers over time, will increase service leads, calls and service revenue. The site is about 45 days old and it appears in Google search for a number of OEM brands and services in their market.

If you search Google Videos or YouTube videos for the Phrase “Virginia Beach Oil Change“, their service video is ranked #1. Christine at Checkered Flag does an amazing job with their service videos.

Dealers who want to gain an edge in their markets should leverage service microsites and videos to communicate an effective message. Service videos, when they are done so well like this example, can be placed in many places to increase conversion.

Dealers Becoming Price Competitive

In this challenging economy, many dealers have decided to become more price competitive for common automotive services like oil changes, tires, brakes and coolant flushes. I wholeheartedly agree with this strategy.

If dealers have good service advisers, they can extend the dealership brand and customer service experience to owners of cars that dealers do not sell. The service channel can be a more effective sales and lead strategy than any other channel because of the number of car owners they touch each month.

Busy dealer groups service thousands of cars a week and if they were also marketing to all car owners in their market, these numbers could grow significantly. So I would like to cast a vote that Fixed Operations SEO and microsites be on dealership agendas for digital marketing spending.

Dealers should also create a budget to create videos for popular services that they offer which can light-up content pages. Google rewards first responders so before your competitors take the lead for service microsites in your area, make the move.

DrivingSales Executive Summit 2010

admin — Sun, 18 Jul 2010 11:39:54 +0000

The most influential automotive executives from around the United States and Canada will be attending the DrivingSales Executive Summit on October 18-20th. The annual conference will also feature top keynote speakers who are experts in social media, sales, marketing and management. Car dealers who are looking to interact with experts sharing case studies covering innovative best practices in automotive advertising, digital marketing, branding, sales and fixed operations head to this annual event.

Based on feedback from last year’s event, the 2010 DrivingSales Executive Summit is scheduled to span two days. The executive meeting ground is truly the “un-conference” as it breaks the traditional trade show mold. The topics presented and the event agenda are created by the votes of automotive dealers and not the the vendor sponsors. The result is a laser focused automotive marketing and leadership think tank that has no peer.

Brian Pasch, CEO of PCG Digital Marketing is scheduled to attend the 2010 DrivingSales Executive Summit on October 18-20th as well as be one of the breakout session presenters. The daily breakout session will feature case studies on best practices in the automotive industry. PCG Digital Marketing, a leader in automotive digital marketing and search optimization, will be sharing a case study based on a group of highly successful PCG clients. The case study format forces all presenters to “be real” and authentic and to cut down on the traditional trade show sales presentation.

Automotive Leadership

The annual conference attracts to the top executives from the automotive retail, automotive social media and digital marketing, and automotive advertising industry. The conference is unique in its format in that it is geared for dealer principals and executive management. The DSES conference speakers and the subject matter that will be presented are specifically geared to decision makers.

The 2010 Driving Sales Executive Summit is by invitation only and the first round of invites will be mailed at the end of July. The top car dealers across the country will be receiving invitations like last year as well as dealers recommended by the DrivingSales.com community; the leading social network for car dealers.

The 2010 DrivingSales Executive Summit will be held at the Encore hotel, in Las Vegas Nevada. DSES organizers have negotiated an excellent package for all attendees to enjoy the luxury of the Encore, at a very low rate.

When registering for the event, please notify DSES if you will be staying at the Encore and they will book your reservation for you. For additional information visit: http://drivingsalesexecutivesummit.com/

Automotive SEO

Last year, Brian Pasch, CEO and Founder of PCG Digital Marketing participated in an expert panel on the topic of Automotive SEO search strategies. In the photo, Brian is joined by Jared Hamilton, Paul Rushing and JD Rucker. The panel format offers automotive executives to ask questions to the panelists and get straight answers in front of their peers.

For more insights into Automotive Digital Marketing follow Brian Pasch on Facebook or Twitter: http://twitter.com/automotiveseo and http://facebook.com/pcgdigitalmarketing

Fort Worth Chevrolet Dealer Praise Chevy Volt

admin — Sat, 03 Jul 2010 01:09:17 +0000

To celebrate Chevrolet adding Texas, New York, New Jersey and Connecticut to the launch markets for the Volt, this unique electric vehicle with extended range capability will be driven 1,776 miles from Austin to New York, while passengers post real-time updates along the way.

Fort Worth Chevrolet dealer Jerry’s Chevrolet commenting on the announcement by GM said “Fort Worth residents want a green vehicle with the Chevy Bowtie and the Volt is their answer to an eco-friendly vehicle for the Dallas Fort Worth Area. Jerry’s Chevrolet in Weatherford Texas will be a great place to test drive a Chevrolet Volt.”

The Chevrolet Volt drive from New York to Texas will demonstrate the unique capabilities of the Volt, the only electric vehicle that can operate under a full range of driving conditions and climates without limitations or driver concerns of being stranded by a depleted battery. The drive may take the Chevrolet Volt through Fort Worth but the actual mapping has yet to be confirmed.

“This drive is a demonstration of the freedom the Volt will provide customers – freedom to drive where you want, when you want,” said Tony DiSalle, director of product marketing for Chevrolet Volt. “Whether you are driving 50 miles or 1,750 miles, the Volt is the only electric vehicle that can be a family’s primary car.”

Chevrolet Volt Drives to Texas

Over the course of the four days, the Volt will stop in Little Rock, AR on July 1; Nashville, TN and Roanoke, VA on July 2; Washington, D.C. and Frederick, MD on July 3; Philadelphia, PA and finally, New York City on July 4.

The “Freedom Drive” will demonstrate Chevrolet Volt’s unique capability of driving approximately 40 miles as a pure electric vehicle, with a total driving range of 340 miles, with electricity powering the car at all times and speeds. For trips of up to 40 miles, the Volt gets it power solely from electricity stored in its 16-kWh lithium-ion battery. When the Volt’s battery runs low, a sophisticated engine-generator seamlessly engages to extend the driving range to about 300 miles on a full tank of gas.

Fort Worth Chevrolet Volt Sales

According to Jerry’s Chevrolet, “There has been a strong interest from Fort Worth Chevrolet owners on when they can test drive the Chevy Volt. This bodes well to the launch success of the Chevrolet Volt”. If their initial survey data is correct, consumers across the USA are looking to see if this new technology will serve the greater America population. Fort Worth car drivers seem to be leading the way in search for a practical eco-friendly vehicle.

The Chevrolet Volt will join approximately 34.9 million travelers crossing the country to celebrate the 2010 Fourth of July holiday. AAA predicts that automobile travel will continue to be the dominant mode of transportation, with travelers taking trips at least 50 miles away from home.

The company is accelerating the national launch of the revolutionary electric vehicle in response to intense interest in the Volt from customers across the country. Today’s announcement brings the initial Volt retail markets to seven, including California, Washington D.C. and Michigan. The retail launch in Texas and New York will begin with Austin and New York City in late 2010. Chevrolet dealers in the balance of Texas and New York, as well as New Jersey and Connecticut, are scheduled to begin receiving Volts in early 2011.

New Haven Jeep Dealer Picks PCG Digital Marketing

admin — Thu, 17 Jun 2010 21:17:28 +0000

PCG Digital Marketing welcomes Papa’s Dodge in Connecticut to their family of growing automotive dealerships. The New Haven Dodge dealer has contracted PCG Digital Marketing to kick-start their online marketing initiatives that will include executing Search Engine Optimization strategies and managing Social Media activities such as connecting with consumers via Facebook and Twitter.

As part of their new strategic digital marketing strategy, Papa’s Dodge will receive the most advanced automotive digital marketing strategies developed by PCG. Enhancing the dealer’s online visibility will be accomplished through on-site and off-site SEO strategies, content development and the opportunity to be included in PCG’s exclusive Automotive Advertising Network (AAN). The AAN combines PCG Digital Marketing’s proven strategies in Search Engine Optimization, content marketing, social media and blogging to provide dealers with an industry leading solution for lead generation and direct sales.

Additional PCG services will include blogging, writing and publishing press releases, link building, posting customer reviews, Twitter, Facebook, Google SEO compliance, Analytics, Google Maps, video uploads and more. The goal of the new Internet Marketing campaign will be to increase the frequency that their vehicles appear in local and regional search results and to generate additional traffic and leads to their business.

To learn more about Papa’s Dodge, please visit http://www.papasdodge.com

PCG Digital Marketing Welcomes St Petersburg Area Auto Group

admin — Tue, 08 Jun 2010 17:07:48 +0000

PCG Digital Marketing welcomes the Cox Auto Group in Manatee County, Florida to their family of growing automotive dealerships. The dealer group has contracted PCG Digital Marketing to kick-start their online marketing initiatives that will include executing Search Engine Optimization strategies and managing Social Media activities such as connecting with consumers via Facebook and Twitter.

As part of their new strategic digital marketing strategy, the St Petersburg dealers will receive the most advanced automotive digital marketing strategies developed by PCG. Enhancing Cox Auto’s online visibility will be accomplished through on-site and off-site SEO strategies, content development and the opportunity to be included in PCG’s exclusive Automotive Advertising Network (AAN). The AAN combines PCG Digital Marketing’s proven strategies in Search Engine Optimization, content marketing, social media and blogging to provide dealers with an industry leading solution for lead generation and direct sales.

Additional PCG services will include blogging, writing and publishing press releases, link building, posting customer reviews, Twitter, Facebook, Google SEO compliance, Analytics, Google Maps, video uploads and more. The goal of Cox Auto’s new Internet Marketing campaign will be to increase the frequency that their vehicles appear in local and regional search results and to generate additional traffic and leads to their business.

Cox Auto Group consists of Cox Chevrolet, Cox Mazda and the Cox Pre-Owned Megaplex.

PCG Digital Marketing Wins Drivingsales Vendor Ratings Award

admin — Wed, 17 Feb 2010 01:33:26 +0000

Rumson, NJ– PCG Digital Marketing (formerly Pasch Consulting Group) won a “Top Rated” SEO Provider award in the 2009 DrivingSales Vendor Ratings Awards.

Brian Pasch, CEO of PCG Digital Marketing remarked on the significance of the award. “This is one of the highest forms of recognition any company could receive in the automotive industry. Our clients gave us this honor and we will continue to work to win their trust and business with outstanding digital marketing and Automotive SEO strategies.”

In fact, when you search in Google for the phrase “Automotive SEO”, PCG’s website is in the #1 organic position for the United States. Page one results for this important industry search phrase also contains other PCG web assets which demonstrates that the company practices what it preaches to its clients.

The PCG Digital Marketing offers strategic digital marketing services that enhance all major automotive website platforms as they providing Internet marketing services to car dealers across the nation. PCG focuses on off-site SEO strategies, geo-targeted lead generation, search engine marketing and Internet reputation management.

The 2009 DrivingSales Vendor Ratings Awards, presented at the 2010 NADA Convention and Expo, measure satisfaction with vendors by allowing dealers to rate and review their vendors online at DrivingSales.com. Only vendors who achieved top rankings in dealer satisfaction in each category, as determined by the thousands of dealers who are part of the DrivingSales.com community, received awards.

“We are proud to present this award to PCG Digital Marketing which has achieved a standard of excellence that is clearly resonating with dealers,” said DrivingSales CEO and Founder Jared Hamilton. “This year’s award winners have won recognition in one of the most challenging years on record for our industry. We salute them for their ongoing commitment to provide value to their dealer clients.”

About Brian Pasch and PCG Digital Marketing

Brian Pasch is a veteran marketing expert and a noted expert in the field of Automotive SEO and Internet marketing. His career has spanned both management and technology roles.

He continues to lead research into digital marketing strategies that can give automotive retailers a competitive edge. PCG Digital Marketing works for and with an ever-growing number of auto dealers and dealer groups from all over the country to maximize results of their digital marketing efforts.

http://www.pcgdigitalmarketing.com

About DrivingSales Vendor Ratings and Awards

DrivingSales Vendor Ratings are the industry’s first and only neutral, comprehensive vendor rating forum, featuring real-time peer reviews and honest competitor comparisons – searchable by category, company or rating – and are one of the most popular features of DrivingSales.com, which is the auto industry’s leading social media platform and largest online community. Vendor Ratings Awards are awarded to the vendors who receive the top rankings in their category. For the awards, dealers are asked to rate their vendors on a 1-5 star scale, including whether they would recommend the vendor product to colleagues, and why they would or would not recommend the product. All survey-takers are verified to ensure that they are actual dealership employees.

Automotive SEO Boot Camp Highlights WordPress Microsites

admin — Fri, 29 Jan 2010 18:21:18 +0000

The automotive industry’s first ever Automotive Marketing Boot Camp will be held on February 12th; the day before the official start of NADA in Orlando. Paul Rushing is one of 5 expert speakers presenting at the event. Rushing will host a seminar explaining how to build search engine friendly blogs and the benefits of wordpress microsites.

Rushing will demonstrate to dealers how to set up their own wordpress blog site and make the necessary adjustments so that search engines can find it. The workshop will show dealers how to install and optimize their blog to compete in their local market as well as help dealers set up a publishing schedule with topics to blog about. Rushing will also demonstrate how dealers can create their own wordpress microsites by re-purposing manufacturers’ feeds with their own content. According to Rushing, “This can bring an avalanche of traffic to a dealer’s website and eliminate their competition from money search terms.”

For more information on the wordpress blogging seminar hosted by Paul Rushing, visit http://www.automotivemarketingbootcamp.com/instructors/

In addition to learning about wordpress blogs and microsites, the Boot Camp will also cover these important elements of automotive digital marketing strategies: social networking, video marketing, link building, content creation, SEO and pay-per-click marketing.

Rushing will be among 5 Automotive Marketing experts who will be sharing best practices and hands-on skills training. The roster of speakers also includes Tim Jennings, an expert in automotive video marketing, Brian Pasch, respected leader in Internet Marketing and Search Engine Optimization, JD Rucker, a leading automotive social media expert and CMO of TK Carsites, and Eric Mayhew, Manager of Advertising Products at Dealer.com who will lead a class on managing and leveraging Google Adwords to increase sales for a dealership.

The full roster of speakers and class descriptions can be found online at http://www.automotivemarketingbootcamp.com/instructors/

The Automotive Marketing Boot Camp will be 2 hours in length and offers attendees 10 hands-on classes which will deliver the abilities dealers need to understand, manage and catapult their online marketing strategy to the next level. Every participant will be required to bring a laptop since the boot camp will feature hands on skills training. This will enable participants to take back to their dealership and implement what they learned in class.

Registration is limited to 75 seats per class and is filling up quickly. Automotive Principals, General Managers, General Sales Managers or Internet Sales Managers are encouraged to register online at http://www.automotivemarketingbootcamp.com/paypal

Buffalo Auto Show

admin — Tue, 12 Jan 2010 19:49:46 +0000

The Niagara Frontier Automobile Dealers Association (NFADA) is please to announce the 2010 Buffalo Auto Show. West Herr Automotive Group is proud to be involved once again as an exhibitor at the annual event.

Car enthusiasts are encouraged to mark their calendars now for the 2010 show schedule; February 10-14th. Come witness the hottest new models of automobiles before they even hit the showroom floors! Meet celebrities, bring the kids; there will be lots of fun for the entire family. Don’t miss your chance to one-stop-shop for your next hot rod.

Kevin Leigh, Director of eBusiness at West Herr, commented about the upcoming show “The West Herr Auto Group is very excited about the new show as we will have a chance to display some of the most anticipated cars that include the 2010 Jaguar XF as well as the 2011 Ford Fiesta. “

The Ford Fiesta Movement gaiend nationwide attention in advance of the Summer release. For more information on the all new 2011 Ford Fiesta visit: http://www.fiestamovement.com/

Consumer looking to attend the 2010 Buffalo Auto Show should know that it is conveniently located in the heart of downtown Buffalo. The Buffalo Niagara Convention Center offers access to great accommodations, shopping, thriving nightlife, world-class theater and exciting restaurants.

The physical address of the Buffalo Niagara Convention Center, for the purposes of map requests on the internet, is 153 Franklin Street, Buffalo, NY 14202. Their mailing address is Convention Center Plaza,Buffalo, NY 14202.

Buffalo Auto Show Savings

West Herr Auto Group is running special Buffalo Auto Show promotions, discounts and incentives. Check their website at http://westherr.com for the instant savings on all new and used cars in stock with limited time show discounts.

Toyota Tells Dealers To Stop Using Microsites

admin — Sun, 10 Jan 2010 03:18:57 +0000

According to highly trusted sources,Toyota dealers will be getting a letter in the mail very soon. These letters will vary but different versions will say:

Toyota is telling their dealers that they should only have ONE website.
Toyota believes that dealers should not operate microsites to drive in their own first party leads.
Toyota does not believe that dealers should have their own outside blogs.
Dealer must surrender domains to Toyota that include the word “Toyota” outside of their primary domain.

It would seem that Toyota would like to force dealers to purchase leads at $20 a pop from third party resellers. Their actions seem to encourage dealer dependency on Cars.com and Autotrader.com for listing their car inventory instead of on their own localized microsites.

Microsites would have allowed them to create their own regional car listing portals and to collect more first party leads.

So much for thinking that Toyota understands Internet Marketing and Web 2.0.

Toyota Crackdown

If you are a Toyota dealer that operate microsites on multiple domains or landing pages that include the word “Toyota” you will be asked to remove your content and hand over the domain ownership to Toyota immediately.

This popped up when we tried to run a Google Adwords campaign to a dealer microsite that had the word Toyota in the URL name. Google blocked the ad because it was not a registered dealer domain name. It appears that Toyota gave Google a list of approved primary dealer domains and locked down anyone using Toyota in the domain that was not a primary dealer.

Sub-domains are OK for now

This crackdown will reduce Toyota dealers to having one website with the option of having multiple sub-domains. Blogs hosted outside the dealer’s primary domain will be forced to be taken down.

A sub-domain example is http://service.woburntoyota.com and dealers can create as many sub-domains as they want. They will not be able to create a website at www.toyotaservicewoburn.com or www.bostontoyotaservice.com. It is not clear if the sub-domain names will be limited in terms of city names that can be used.

Regardless of Toyota’s motives or an attempt to keep the “brand” consistent and to limit the use of their “mark” in domain names, dealers will be hurt in many ways. Dealers will have no choice but to forfeit all non-primary domains.

Since Toyota dealers will be knocked out of the box for their current web marketing investments, I will also talk about third party companies and private individuals that own domains that include the word “Toyota”.

I will also discuss what alternatives dealers have for replacement Internet Marketing strategies.

While Toyota dealers can take out TV, radio and print advertising that crosses official PMA lines, this move by Toyota is not about protecting dealer ‘s primary market areas .

If it’s a move to cut down on third party lead collector’s that will also fail because of sub-domains. Just type into Google “Toyota Cars” and you’ll see some of the largest lead collectors on Page One.

Lead Collectors will Smile

This crackdown will be welcome news for third party lead collectors and automotive listing websites that have been blocked from Google Page One from multiple dealer owned microsites. Many companies will be popping champagne when they will have easier access to get on Google Page One since dealers will not be able to own multiple versions of their own domain names.

Toyota’s decision to limit their dealers to one domain for their branded marketing will impact their ability to compete; dealers in larger cities where franchises are close together will be hurt even more.

Toyota could be planning on taking domains like www.chicagotoyota.com from individual dealers and turning it into a local lead generation website for their dealers, but that will have to be seen. For now, they will force all dealers to forfeit their domains to Toyota and then go after third parties.

If a third party takes down the domain and just parks it or converts it into a consumer blog with no money making purpose, Toyota may not be able to recover these domain names because they will fail the three basic criteria listed by the WIPO, shown later in this article.

Some Third Party Lead Collectors Will Be Shutdown

Their decision will also affect smaller lead collection companies that have purchased domains like:

http://www.toyotacarsforsale.com
http://www.toyotatrucksbonusbucks.com
http://www.toyota-camry.com

Some of these websites are secretly operated by Toyota dealers and others are just selling the leads to resellers. Both will be impacted by this crackdown.

Are User Forums in Jeopardy?

I don’t know if Toyota plans to go after popular user group forums that generate revenue from ads sales and Google Adwords like:

http://www.toyotanation.com
http://www.toyotaforums.net/
http://www.toyota-4runner.org/

As you read the rules set by the WIPO a sticking point for these sites are that they are generating revenue off the Toyota name and that may give Toyota a case against them. Forum owners will say that this is freedom of speech but the WIPO might use their advertising revenue against them.

If Toyota chooses to leave forum websites up, they may be creating a double standard for dealer and third party compliance.

Let me say that I do not believe that these Toyota forum sites confuse the public, but that is not the standard that Toyota appears to be using. If dealer brand microsites are being taken down that are clearly marked as a local dealer and not corporate, then a larger agenda is at play.

WIPO Official Rules Pertaining to Domain Names

The official rules regarding domain names that include a trademarked word like “Toyota” are not cut and dry. I have tried to simplify my interpretation but here is the official wording from the governing body pertaining to domain disputes.

(i) the domain name registered by the Respondent is identical or confusingly similar to a trademark or service mark in which the Complainant has rights; and

(ii) the Respondent has no rights or legitimate interests in respect of the domain name in question; and

(iii) the domain name has been registered and is being used in bad faith.

If a non-Toyota dealer, like an independent used car dealer, who operates a website like www.bostonusedtoyotacars.com, that provides information on Toyota cars and the website doesn’t look like a Toyota branded site, do they violate all three of the guidelines above? Would any consumer think this is the corporate Toyota site? I do not think so. Since the used car store can legally sell Toyota used cars in Boston, did the owner purchase the domain in bad faith? I don’t think so.

Examples of Other Domain Disputes

There are a number of cases where upset consumers have created a website to express their dissatisfaction with a company or person. The domain they posted content on included a trademarked, incorporated or individual’s name.

In recent news was a case filed by Fox TV anchor Glen Beck against the owner of the domain:

www.glennbeckrapedandmurderedayounggirlin1990.com

The WIPO (http://www.wipo.int) dismissed Beck’s claim, you can read this blog post: Glen Beck Dispute

What May Be Safe

When challenged in domain name disputes, some individuals were victorious based on a few conditions and freedom of speech laws. If we applied past WIPO domain dispute decisions to Toyota’s current efforts to collect many Toyota domains in use, they would most likely lose in all cases where:

The site did not confuse the consumer in thinking that they are on a Toyota Corporate website.
1. Shouldn’t copy the layout of Toyota.com or related properties
2. Shouldn’t attempt to make visitors think they are on a Toyota site
It should not contain the Toyota logo.
It clearly identifies itself as an independent website.
The site should not be created to divert customers from the primary trademark holder.
1. Examples: Toyota.net or ToyotaCorp.com could not be used
It is not for profit and informational in nature.

I’m not pretending to provide legal advice here, so you can read the rules yourself or hire an attorney for legal advice if you want to fight the letter that will soon arrive at your door.

From my interpretation of past cases from the WIPO, creating a blog at www.toyotacartalk.com and allowing consumers to express their opinions would be allowed by teh WIPO. Toyota would most likely lose a case if they wanted to take down a blog with this name as long as it is not making money or using the Toyota logo. It is a matter of freedom of speech.

Case in Point: Freedom of Speech

A famous freedom of speech case was over a Web site www.chelwest.com, operated by Frank Redmond, which expresses inflammatory opinions about a public hospital — Chelsea and Westminster in London. Redmond was not happy with the hospital’s treatment of his daughter.

The hospital claimed that the site’s name is too similar to its own site, and that “Chelwest” is part of the hospital’s branding and therefore its intellectual property.

The hospital’s Web site is www.chelwest.nhs.uk.

The single person panel ruled in favor of Redmond. The reasons were: Redmond is not using the site for any commercial gain and it is immediately apparent to Internet users who visit the site that it is not the official site; Redmond, according to the panel is simply criticizing the hospital with opinions which he believes to be true; it is not obvious that Chelwest is branding of the hospital.

This case is interesting because the panelist deciding the case had tried to draw up a set of criteria that could be used to judge whether a freedom of speech site should be permissible or not.

What CAN Toyota Dealers Do?

From what I have been told Toyota dealers can NOT create blogs or marketing websites outside of their primary domain. If you have a free VOX, WordPress or NING community website that will have to be taken down. If Toyota dealers scream loud enough that might change but for now dealers will buckle because Toyota holds the purse strings.

So could Miller Toyota create a website called “www.ilovemillercars.com”?

From what I know, the answer is No

What Toyota dealers can do is push their inventory out to highly optimized local website properties that do not contain Toyota in the domain name but in the sub-domain. There are a number of related solutions that will allow Toyota dealers to post their cars, stories and sales on third party websites that have high rankings.

Any Toyota dealer that needs help, can call or ask questions on this forum.

Before Toyota started this crack down, it was clearly cheaper for Toyota dealers to own their own marketing microsites, but now Toyota will increase their advertising spending costs several fold.

PCG Has Dealer Alternatives

The ruling will be good for PCG because we have many automotive domain names that do not include Toyota in the URL that we can optimize for local Toyota dealers. We will move any microsite content with the now prohibited domains to their primary websites. We also have a few new strategies that will be compliant so no Toyota dealer will be left behind.

Since we will only work for one Toyota dealer in a marketing region, those that act quickly will have a solution that can be implemented quickly.

In the end, it’s bad for Toyota dealers and will be a costly decision to limit free market thinking on the Internet. As I stated before. Toyota dealers can take out TV, radio and print advertising that crosses official PMA lines so this is not about protecting dealer franchise marketing.

Again, this is good for some businesses but NOT local Toyota dealers who were smart enough to be entrepreneurial in their Internet Marketing plans.

I’ll have more to report as this story unfolds…

This blog post is not intended to give any legal advice. If you are involved in a domain dispute, contact your lawyer or a domain litigation attorney.

Woburn Toyota

admin — Wed, 23 Dec 2009 04:54:40 +0000

Woburn Toyota, a leading Toyota dealer in the Boston suburbs, is proud to announce their current sale which is offering Massachusetts car buyers a great opportunity to purchase a new or used Toyota at some of the best prices of the year.

If you are looking to purchase a new Toyota car or a used Toyota car in the greater Boston area, let the staff at Woburn Toyota demonstrate the savings you can realize by shopping in Woburn.

If you have a trade, give Woburn Toyota a call so that we can estimate your curent trade in value. If you need to schedule a Toyota Recall Service or repair, please contact our service department today.

If you are looking for their Spanish language website visit: Woburn Toyota Espanol

Boston Nissan Cars

Wobrun Toyota dealership is located at:

394 Washington Street
Woburn, MA 01801-2110
Phone: 877-275-1907

View Larger Map

2010 Acura MDX NJ Sale

admin — Sun, 20 Dec 2009 18:41:19 +0000

Park Avenue Acura today announced special pricing on the 2010 Acura MDX. The enhanced 2010 MDX has bold new styling, an all-new six-speed transmission, a revised chassis, additional content along with enhanced safety and convenience features.

The 2010 MDX luxury SUV, is now on sale at Park Avenue Acura with a manufacturers suggested retail price* (MSRP) starting at $42,230, plus a destination and handling (D&H) charge of $810, Acura announced today.

“The 2010 MDX raises the bar yet again with its fresh looks, an all-new 6-speed transmission and lots of new customer-relevant technology.” stated Michael Najdzin GSM at Park Avenue Acura.

2010 Acura MDX

New Jersey Acura shoppers will be glad to know that 7-passenger 2010 Acura MDX receives more aggressive styling in the form of new front and rear bodywork, a bold new front grille, numerous trim enhancements, revised taillights and polished stainless-steel exhaust finishers. New 18-inch diameter 5-spoke aluminum wheels are standard with 19-inch diameter 7-spoke aluminum wheels available as part of the Advance Package.

Powering every MDX to handle New Jersey highways and back roads is a more refined engine that teams with an all-new 6-speed automatic transmission for better performance and improved fuel efficiency. The new 3.7-liter VTEC® V-6 generates 300 horsepower and 270 lb-ft of torque while achieving an EPA estimated city/highway fuel mileage of 16/21 mpg** (an improvement of 1 mpg city and 1 mpg highway over the 2009 MDX). Standard on every MDX is Acura’s exclusive Super Handling All-Wheel Drive™ (SH-AWD®) system that provides outstanding handling and excellent all-season capability.

Inside, the 2010 MDX receives a host of new features and technologies that make it even more luxurious. Topping the list is the expanded use of Milano Premium Leather, a new sport steering wheel with racing-inspired paddle shifters, new gauges, easier to understand button placement for center stack functions, available ventilated front seats and upgraded interior trim.

The 2010 MDX will be available in New Jersey five trim packages including: the well-equipped MDX; MDX with Technology Package; MDX with Technology and Entertainment Packages; MDX with Advance Package; and MDX with Advance and Entertainment Packages.

2010 Acura MDX Prices

Despite only a 3-percent increase in price, the 2010 base MDX receives a plethora of new standard content including a power rear tailgate, steering wheel mounted paddle shifters, an auto-dimming rearview mirror with integrated rear view camera screen, LED backlit instrumentation, a new hill start assist feature and premium loop-style floormats.

Also included is the MDX’s previous standard equipment including items such as: a leather trimmed interior, power moonroof, a tri-zone climate control system and Bluetooth® HandsFreeLink® wireless telephone interface. Also standard with the 2010 MDX is an 8-speaker, 253-watt Acura Premium Sound System that features XM® Radio with a new Note function, an in-dash 6-disc CD changer and AUX jack connectivity for personal audio devices.

The MDX with Technology Package adds Milano Premium Leather seating surfaces, Acura Navigation System with Voice Recognition™, AcuraLink Real-Time Traffic™ with Traffic Rerouting™, AcuraLink Real-Time Weather™ with radar image maps, a new full VGA color display screen and an innovative multi-view rear camera.

Additionally, the Technology Package includes an Acura/ELS Surround® 410-watt Premium Audio System with 10 speakers, hard disk drive (HDD) media storage, in-dash CD, DVD-Audio, MP3, WMA and DTS® player, AM/FM tuner, XM® Radio with Note function music reminder, Dolby® Pro Logic® II, Song By Voice™ (SBV), USB port and AUX jack connectivity.

In addition to the features found in the Technology Package, the new Advance Package adds several premium technologies including the Collision Mitigating Braking System™ (CMBS™), Adaptive Cruise Control (ACC), an all-new blind spot information system (BSI) and the Active Damper System.

The Advance Package makes use of special 19×8-inch 7-spoke aluminum-alloy wheels with Michelin Latitude all-season tires and auto-leveling HID front headlights. Also part of the Advanced Package are ventilated front seats, a sport steering wheel with unique design racing-inspired paddle shifters and textured metallic interior accents.

An Entertainment Package (available with Technology and Advanced Packages) includes a new Rear Entertainment System (RES) complete with a DVD player, power folding 9-inch full VGA color screen (with 400-percent improved resolution), dual wireless headphones and a wireless illuminated remote control. Also included are heated second row outboard seats and a 115-volt plug located in the center console.

Like all 2010 Acura models, the MDX is covered by a comprehensive 4-year/50,000 mile bumper-to-bumper limited warranty and a 6-year/70,000 powertrain limited warranty. Additional ownership benefits include Acura Total Luxury Care® (TLC®), which provides free 24-hour roadside assistance, concierge service and trip routing.

Park Avenue Acura

Contact Information

Park Ave Acura
171 Route 17
Rochelle Park, NJ 07662

Sales: (201) 587-9000
Service: (201) 587-0029
Parts: (201) 587-0028

Showroom Hours

* Monday: 9:00am-8:00pm
* Tuesday: 9:00am-8:00pm
* Wednesday: 9:00am-8:00pm
* Thursday: 9:00am-8:00pm
* Friday: 9:00am-6:00pm
* Saturday: 9:00am-5:00pm
* Sunday: Closed

For additional information, you can view Park Avenue Acura’s current inventory of 2010 Acura MDX cars by clicking on this link: Acura MDX New Jersey

Watertown Ford Partners With PCG for Digital Marketing

admin — Wed, 09 Dec 2009 18:11:14 +0000

Watertown Ford in Massachusetts has joined the ranks of hundreds of auto dealers who have selected the Pasch Consulting Group for Internet Marketing success. The Pasch Consulting Group specializes in Automotive SEO and digital marketing.

Watertown Ford’s new online strategy includes a new wordpress microsite which is highly searchable by Google, Yahoo and Bing. A keyword rich URL and optimized inventory pages for every Ford model are just a few of the enhancements that will be featured on their new site.

Watertown Ford Sales

Watertown Ford’s new marketing microsite is located at http://www.forddealerboston.com and has the latest information on Ford sales and promotions in the Boston area. If you are looking for a Ford car or truck in Massachusetts, use these links to view Watertown Ford’s latest inventory:

WordPress Automotive Microsites

The building of the WordPress microsite is a strategy that has worked well for PCG and many of their clients. Many PCG automotive microsites hold the #1 listing on Google for their respective search phrases. The power of the internet is harnessed by some 85% of car shoppers looking for information before they purchase. The Watertown Ford microsite will be the gateway connecting consumers looking for information with live dealer inventory ready for sale.

According to Mike Warwick, Internet Director for the Melkonian Auto Group:

“I was referred to Brian Pasch and the Pasch Consulting Group by Ralph Paglia. Ralph is the head of Digital Marketing at ADP and is a digital marketing expert. A recommendation from Ralph is high praise.”

Additional components of the Watertown Ford Internet Marketing project include Google Page One Management, link building, basic website SEO, content development and Internet Reputation Management. Warwick added:

“PCG takes the time to show our Internet Managers how to employ their strategies rather than attempting to keep their ‘secrets’ to themselves,” added Warwick. ” There are very few SEO consultants who are willing to show you what to do rather than simply doing it and charging you for it.”

Pasch Monthly Internet Marketing Plans

If you would like more information on the automotive monthly marketing packages offered by the Pasch Consulting Group, please call us at 732-450-8200.

Teddy Nissan Pre-Grand Opening Sale

admin — Mon, 21 Sep 2009 01:46:13 +0000

Teddy Nissan, a new Nissan dealer located in the Bronx, has created a special Private Sale for New York Nissan car shoppers.

Their promotional advertisement posted on their Facebook page indicates that you can purchase a 2009 Nissan Altima for $179/month with $2,009 down. You can also get a 2009 Nissan Rogue for $189/month for $2,009 down.

Contact the sales team at Teddy Nissan for all the program details; ask for Stan Sher Internet Director. You can reach Stan at: (866) 575-0367

The Teddy Nissan grand opening celebration will be in early October. Here is a message from the Teddy Nissan private sale event mailer created by Level 5 Advertising. (See Advertisement):

Teddy Nissan is your All-New Nissan Headquarters. We are conveniently located at 3660 Boston Road in the Bronx and will take care of all your Nissan needs.

Before we announce our “Grand Opening” to the general public, we are hosting a “Private Sale” for all Nissan owners within our district. During this exclusive Private Sale at Teddy Nissan, we are offering current Nissan owners up to $8000** in automatic discounts, 0% APR financing†, as well as, 120% of Kelley Blue Book fair market value for your trade-in††.

If you are not currently in the market for a new Nissan, Teddy Nissan is offering 20% Off Any Major Service and a $9.95 Oil and Filter Changes to all new Teddy Nissan service customers.

Please call us and ask to speak with me, the VIP Manager, and I will assist you with scheduling your Sales or Service needs.

I look forward to hearing from you.
Regards, Joe Smith
Joe Smith
Teddy Nissan

*All prices plus tax, tags and processing fee. On approved credit. Includes all applicable rebates and incentives. 0% = $16.67 per thousand financed on approved credit through NMAC. lease $4900 due at signing for 39 mos. includes all incentives plus tax, tags, freight and $395 proc fee. **Discounts vary by model. †With approved credit. ††Less reconditioning. Cannot be combined with other offers. See dealer for complete details. Offers expire 9/30/09.

Pasch Consulting Group Creates New Microsites for Griffith Motors

admin — Tue, 08 Sep 2009 20:22:37 +0000

Griffith Motors has selected the Pasch Consulting Group to create two new microsites for enhanced automotive Internet marketing and SEO. The new strategy will also include brand specific and geo-targeted Press Releases on the Internet.

The new microsites can be found at http://www.oregonhonda.net/ and http://www.oregontoyota.net/

The Pasch Consulting Group has pioneered the use of wordpress microsites for automotive Internet marketing and first party lead generation. The two dedicated wordpress microsites for Griffith Motors will be utilized as lead generators. The PCG microsites use content based SEO strategies that deliver powerful search rankings results. The building of the automotive microsite is a strategy that has worked well for PCG and many of their clients. Many PCG wordpress microsites hold the #1 listing on Google for their respective search phrases.

The Pasch Consulting Group recommends a round robin approach for successful automotive marketing. “We don’t advise our dealers to ditch their current media plans,” says Brian Pasch, CEO, “we help them add a healthy dose of Internet marketing into their mix. A comprehensive approach combining several media vehicles can help saturate a dealer’s target audience more effectively.”

Recent reports suggest that consumers, an estimated 85%, are now turning to the Internet to make purchases, small and large. “It would be difficult for businesses to succeed without a clear message on the Internet to their target audience. If their business is not on the Internet, they are passively giving up a number of sales to their competitors,” says Pasch.

To learn more about wordpress microsites, visit www.seomicrosites.com

Microsites for the Dental Industry Grow in Demand

admin — Wed, 17 Jun 2009 18:56:58 +0000

Microsites, websites, and Internet Marketing are no longer marketing strategies for reserved for bigger, national businesses. Even localized business owners like Dentists are catching on to the power of lead generation through Internet Marketing.

The Pasch Consulting Group (PCG) is the fastest growing Search Engine Optimization Company that specializes in websites, microsites and SEO. We are pleased to welcome Bogota Dental Center in Bogota, NJ to our growing family of businesses across the nation who are now leveraging the power of the Internet to increase their bottom line.

PCG created an optimized microsite for Bogota Dental to gain additional visibility on the Internet for consumers searching their desired keywords, ‘Dentist Bergen County’.

So what is a microsite and how is it different from a website?

For starters, a microsite is in fact a website. We call it a microsite because it is a smaller extension of your main marketing website. How does it differ? A company’s main website will often have a URL that is ‘name’ specific. For example, our main marketing website for the Pasch Consulting Group is www.paschconsulting.com . We have several microsites that use less fancy names, but contain important keywords that we think our target audience may be searching. In fact, one of our microsites is www.seomicrosites.com , to capture leads from people searching information on SEO and microsites. Another one of our microsites is www.dealer-seo.com , this site focuses on ‘car dealer seo’.

Search engines place significant “weight” on the domain name in determining who appears on page one of search results. If your domain does not contain important search phrases, you are already at a disadvantage. There are always exceptions to this rule but a good domain can translate into page one success in a short period of time.

How Can the Dental Industry Benefit from A Microsite?

The main website for Bogota Dental center is www.bogotadentistry.com . When they told us they wanted to attract more leads for people searching for a ‘dentist Bergen County’, we quickly purchased the domain www.dentistbergencounty.com and created a very similar looking website. Now, for marketing purposes, they can advertise their main website which is easy for patients to remember, (bogotadentistry.com), and for Internet Advertising purposes, they can capture more leads of people searching for a ‘dentist Bergen County’ using their microsite, (dentistbergencounty.com). Since the URL name contains the exact keywords that search, the microsite will easily appear on Google page 1 search results page as an exact match. (as of writing this article, the microsite is already listed at #4 on Google page 1).

Many of our microsites already hold the #1 Google organic listing for their respective search phrases including njbmwdealer.com, bmwusedcars.com, and oceancountycosmeticdentist.com, to name a few. Notice how all of the microsite URLs contain rich keyword search phrases.

How Can I Get A Microsite for My Business?

Contact the Pasch Consulting Group today. In most cases, we can have your microsite completed in just a few short weeks. So don’t wait, increase sales and Internet leads with proven microsite marketing strategies.

Contact:

Brian Pasch

CEO

732-450-8200

Brian@paschconsulting.com

www.paschconsulting.com

Illinois Used Car Dealer Launches New Automotive Microsite

admin — Tue, 16 Jun 2009 18:19:02 +0000

Tom Sparks used cars of Illinois has embarked on a new Internet Marketing adventure with the Pasch Consulting Group (PCG). PCG is a leader in Automotive microsite marketing strategies with a number of car dealers across the country already using PCG microsites to boost their organic SEO visibility.

PCG will create 2 new microsites for Tom Sparks. The first will optimize visibility of their used car inventory for Illinois shoppers. The second microsite will be revamped in Spanish to target Spanish speaking used car shoppers.

The new microsites feature PCG’s dedicated inventory module for the car industry which creates Google compliant pages for the entire inventory of vehicles. The project will increase the visibility of their inventory and help increase consumer direct leads.

The new sites are located at http://www.tomsparksusedcars.com/ and http://www.autosusadosillinois.com/

The Pasch Consulting Group has helped car dealers across the country dominate organic search results in their state. The building of the automotive microsite is a strategy that has worked well for PCG and many of their clients. Many PCG microsites hold the #1 listing on Google for their respective search phrases. The Tom Sparks microsites will be the gateway connecting consumers looking for information with live dealer inventory ready for sale.

For more information on automotive microsites, visit http://www.seomicrosites.com/

Stoneham Ford in Massachusetts Gets New Automotive Microsite

admin — Tue, 16 Jun 2009 17:17:02 +0000

The Pasch Consulting Group (PCG), has been selected for another Automotive Digital Marketing project for Stoneham Ford in Massachusetts. PCG is the fastest growing Automotive Search Engine Optimization Company and specializes in automotive websites and Automotive SEO.

The new marketing strategy for Stoneham Ford will include the creation of a WordPress microsite, which offers new and used Ford cars and trucks for Boston car buyers. The Stoneham Ford microsite will feature a Google search compliant page for every Ford car, truck and SUV available at Stoneham.

The new microsite is located at www.fordmassachusetts.com

The microsite strategy is a proven tactic that is already bringing success to many PCG clients. A number of PCG created microsites hold the #1 listing on Google for their respective search phrases. The use of tailored SEO tactics will give Stoneham Ford a major edge over competitors competing to sell Ford models like the Ford Edge, Ford Flex and Ford F-150. Each model will have an optimized page dedicated to that specific model.

For more information on Automotive SEO and Automotive Microsites, visit www.seomicrosites.com/

Ocean County Dentist Launches PCG Microsite

admin — Sun, 18 Jan 2009 05:03:53 +0000

We are pleased to announce the launch of a new marketing microsite for Aesthetic Dental Creations based in Jackson New Jersey. The microsite will be located at: www.oceancountycosmeticdentist.com . The website will be a marketing tool for their state of the art dental pratice in Southern New Jersey.

The new microsite will be managed by Dr. Balaji Srinivasan, the founder of this New Jersey dental practice . The microsite will be fully operational by January 23, 2009.

The microsite is using WordPress technology so that updating the website is very easy and convenient for the non-programmer.

MINI Car Dealer Microsite Created

admin — Sun, 18 Jan 2009 04:39:36 +0000

Another PCG Microsite is being launched in 2009. We are pleased to announce the launch of a new microsite for MINI of Peabody. The MINI Cooper microsite is placed on a powerful URL: www.minicarsmass.com .

The new Pasch Consulting Group microsite will be an Internet marketing tool for sharing MINI news and dealer activities to consumers in the greater Boston Massachusetts area.

The new microsite will be managed by Lori Conolly, who heads up marketing for MINI of Peabody. The microsite will be fully operational by February 1, 2009.

The microsite is using WordPress technology so that updating the website is very easy and convenient for the non-programmer.

BMW Microsite Launched

admin — Sat, 29 Nov 2008 19:11:52 +0000

We are pleased to announce the launch of a new marketing microsite for BMW of Peabody. The microsite is placed on a powerful URL: www.massbmw.com . The website will be a marketing tool for sharing BMW news and dealer activities to consumers in Massachusetts.

The new microsite will be managed by Lori Conolly, who heads up marketing for BMW of Peabody. The microsite will be fully operational by February 1, 2009.

The microsite is using WordPress technology so that updating the website is very easy and convenient for the non-programmer.