The new 5 Series earned the top rating of “Good” based on its performance in each of the Institute’s crash tests. The 2010 Top Safety Pick for the 2011 BMW 5 Series Sedan is one of numerous awards BMW has earned from the IIHS over the years.

The Institute rates vehicles “Good,” “Acceptable,” “Marginal” or “Poor” based on performance in high-speed Frontal Offset and Side Impact crash tests, as well as an evaluation of the vehicle’s Rear Crash Protection/Head Restraints, which protect against neck injuries in rear impact crashes.

In order for a vehicle to become a Top Safety Pick, it must earn “Good” ratings in all four Institute tests. Additionally, as of 2007, winning vehicles must also offer electronic stability control – a standard feature on all BMW vehicles since model year 2000, known as Dynamic Stability Control. The IIHS requires this feature based on Institute research indicating that stability control significantly reduces crash risk, especially the risk of fatal single vehicle crashes, by helping drivers maintain control of their vehicles during emergency maneuvers.

2011 BMW 5 Series

The new 5 Series integrates the latest crash avoidance technology with advanced materials, sophisticated design techniques, and state-of-the-art testing procedures.

The entire 2011 BMW 5 Series lineup is available to Atlanta BMW shoppers at BMW of Macon.  In addition to being named a top safety pick, the 2011 BMW 5 series was ranked highest in the Midsize Premium Car segment by J.D. Power & Associates in their respective categories in the 2010 Automotive Performance, Execution and Layout (APEAL) study.

BMW of Macon invites area consumers to test-drive the 2011 5 Series sedan. To schedule a test drive, call 478-757-7000 or visit http://www.bmwofmacon.com .

Atlanta BMW shoppers are reminded of the comprehensive maintenance program that comes standard with every new BMW, BMW Ultimate Service™.  The program offers a no-cost maintenance program for 4 years or 50,000 miles, whichever comes first. This includes oil services, inspection services, wiper blade inserts, brake pads, brake discs, engine drive belts, brake fluid service, and more.  Plus, BMW of Macon offers free pickup and delivery anywhere in the state of Georgia.

RCF will receive the most advanced digital marketing strategies developed by PCG.   PCG will enhance RCF’s online visibility through on-site and off-site SEO strategies, content development.

Additional PCG services will include blog and press release writing, link building, video uploads, customer review posting, Google SEO compliance, and maintaining Google Maps and Analytics.

The goal of Raymond Forbes PCG Internet Marketing campaign is to increase the frequency with which their firm appear in local and regional search results and to generate additional traffic and leads.

PCG will also train and mentor the Internet sales staff at Raymond Forbes to eventually handle these responsibilities on their own, creating an in-house team of Internet Marketing and SEO experts.

To learn more about Raymond Forbes, one of the top Brokerage Firms in New York, please visit:  www.rcfco.com

About PCG Digital Marketing

PCG Digital Marketing provides comprehensive Internet Marketing and SEO strategies to car dealers across the United States and Canada. For additional information on their services and marketing packages, visit www.pcgdigitalmarketing.com.

GlobalResearchConsortium.com explains in detail GRC’s offerings, which include research, institutional sales and trading, commission management, and minority brokerage.

GRC provides independent research firms with a uniquely-designed execution platform to trade equities and options. GRC also offers research subscribers an alternate means to pay for the research they require.

Above all, what GRC offers is a dedication to provide its clients with the best service possible.

Further reason to depend on GRC are its relationships with some of the industry’s most knowledgeable firms, including NYSE member Raymond C. Forbes & Co., Inc. an independent floor brokerage firm.  Forbes, a family-owned company with six brokers on the NYSE floor, provides execution services for major brokerage houses and financial institutions.

Part of what sets GRC apart in the industry is a commitment to getting the little things right.  As, John Wooden, the late Hall of Fame coach of the U.C.L.A. Bruins once said, “It’s the little details that are vital.  Little things make big things happen.”

Clients can depend on Global Research Consortium to do those little things right, when and how they want them done.

Visit the newly-launched GRC website for more information: http://www.GlobalResearchConsortium.com

Two trims of the Avalon are available: the Avalon and the Avalon Limited.  Both feature a 268-horsepower, 3.5-liter V6, a 6-speed automatic transmission and more than adequate fuel economy with 20 mpg city / 29 mpg highway.

Learn more about the Avalon at the Woburn Toyota website: http://www.woburntoyota.com/boston-new-toyota-all

The exterior of last year’s Avalon has been reshaped to give it a leaner, more fluid look.  That look begins at the front fascia with a slimmer chrome grille connecting the Avalon’s narrowed, more aggressive headlights.  Inside, soft leather trim covers much of the interior, including power driver’s and passenger seats.

2011 Toyota Avalon Arrives at Woburn Toyota

Toyota considered the comfort of every passenger in the newest Avalon with 40.9 inches of legroom, reclining rear seats and a nearly flat rear floor.  The Avalon will also offer a remarkably quiet cabin and smooth ride thanks in large part to its finely-tuned suspension.

The 2011 Avalon also includes numerous convenience and entertainment features such as Bluetooth streaming audio, an available 12-speaker audio system, and a voice-activated DVD navigation system with 7-inch touch screen.  Drivers tell the Avalon where to go and it charts a course for them, displaying XM NavTraffic updates to detour around unexpected tie-ups and congestion.

For performance, style and comfort, consider the 2011 Toyota Avalon, available now at Woburn Toyota, a top dealer serving Boston Toyota consumers.

The Mini Cooper is a small car by most standards, but it’s still spacious enough to seat 4 adults comfortably. For those not familiar with the brand, MINI Coopers also get exceptionally good gas mileage at 37 mpg.  Every MINI Cooper purchased from MINI of Peabody also comes standard with a 3 year, 36,000 mile no cost maintenance plan.

Boston MINI Cooper Cars

MINI owners are thrilled by the powerful engines available on the various Cooper models. The 2010 Mini Cooper offers three different engine choices. The first, offered on the base Cooper, is a 1.6-liter four-cylinder engine that puts out 118 horsepower. The Cooper S offers a turbocharged 1.6-liter four-cylinder that boasts 172 horsepower. Finally, the John Cooper Works edition Cooper hosts a high output turbocharged 1.6-liter four-cylinder engine that punches out a full 208 horsepower, which makes it among the strongest engines in its class. The Cooper and Cooper S models come standard with a six-speed manual transmission, but a six-speed automatic is available.  To see these models online visit http://www.minicarsmass.com/

Search available MINI Coopers for sale in Boston

With plenty of power and a surprisingly spacious interior, the MINI Cooper is a versatile vehicle for just about any lifestyle.

The summer sale is wrapping up at MINI of Peabody. Massachusetts and New Hampshire MINI Cooper shoppers are encouraged to visit the dealership today to take advantage of these savings.

Since MINI of Peabody opened their doors in 2002, they have developed a loyal customer base that extends well into the New England area.  The dealership hosts several events throughout the year including fun rallies and an annual October autocross.

Orlando Mitsubishi customers can find the Mitsubishi Endeavor LS in stock at an affordable price at Longwood Mitsubishi.

The Endeavor’s striking appearance attracts attention with Mitsubishi’s Geo-Mechanical Styling, a technique that put concepts like speed, motion and power into the physical layout and structure of a vehicle.

Those concepts are reinforced by the Endeavor’s 3.8-liter, 225-horsepower V6 engine, which produces 255 lb-ft of torque and 3,750 RPM.  The Endeavor also features a Sportronic Transmission, allowing Orlando Mitsubishi consumers to select the driving style that suits them best and shift from manual to automatic whenever they choose.

Shop for the Endeavor at Orlando Mitsubishi Dealer

The Endeavor also incorporates “active safety,” which helps avoid accidents in addition to protecting passengers from the ones that are unavoidable.  Features like Active Stability Control and advanced dual-stage front airbags and front and rear curtain airbags work with a unibody platform, flex-resistant chassis with reinforced steel door beams, and energy-absorbing crumple zones to deliver an incredibly safe vehicle.

In an Edmunds.com comparison test, the Endeavor was singled out as “a combination of good looks, torque-filled engine performance, smart handling and excellent (for a crossover) off-road performance.”

To learn even more about the Endeavor visit the helpful, knowledgeable staff at Longwood Mitsubishi.

Chrysler further revealed that it will begin debuting 16 new or largely redesigned vehicles during the month of August.  These new vehicles will continue to be unveiled through the end of the year.

Specific models that shone for Chrysler in July were the Chrysler Town and Country and the Chrysler Sebring.  A winner of nine-consecutive Polk Automotive Loyalty Awards, the Town and Country enjoyed an 18 percent increase over last July.  The Sebring sedan and convertible meanwhile, were up 11 percent compared to a year ago.

Top Sellers at Austin Chrysler Dealer

The Town and Country, Sebring, and, in fact, all of the top Chrysler models, are available at Mac Haik Dodge Chrysler Jeep, the first choice for Austin Chrysler consumers.  Mac Haik offers affordable prices and excellent financing options, making driving away in a new Chrysler easier than customers might imagine.  To take a new Chrysler for a test drive, contact Mac Haik Dodge Chrysler Jeep online: http://www.machaikonline.com/contact-form.htm

Mac Haik will also be a source for the exciting news on new Chrysler models as that information becomes available later this month.

Keffer Hyundai will receive the most advanced automotive digital marketing strategies developed by PCG.   PCG will enhance Keffer Hyundai’s online visibility through on-site and off-site SEO strategies, content development and the opportunity to join PCG’s exclusive Automotive Advertising Network (AAN).

The AAN combines PCG Digital Marketing’s proven strategies in Search Engine Optimization, content marketing, social media and blogging to provide dealers with an industry-leading solution for lead generation and direct sales.

Additional PCG services will include blog and press release writing, link building, video uploads, customer review posting, Google SEO compliance, and maintaining Google Maps and Analytics.

The goal of Keffer Hyundai’s Internet Marketing campaign is to increase the frequency with which their vehicles appear in local and regional search results and to generate additional traffic and leads.

PCG will also train and mentor the Internet sales staff at Keffer Hyundai to eventually handle these responsibilities on their own, creating an in-house team of Internet Marketing and SEO experts.

To learn more about Keffer Hyundai, one of the top Hyundai dealers serving Charlotte, please visit:  http://www.kefferhyundai.com/

About PCG Digital Marketing

PCG Digital Marketing provides comprehensive Internet Marketing and SEO strategies to car dealers across the United States and Canada. For additional information on their services and marketing packages, visit http://www.pcgdigitalmarketing.com

Royal Palm Toyota will receive the most advanced automotive digital marketing strategies developed by PCG.   To enhance Royal Palm Toyota’s online visibility PCG will make use of on-site and off-site SEO strategies, content development and inclusion in PCG’s exclusive Automotive Advertising Network (AAN).

The AAN combines PCG Digital Marketing’s proven strategies in Search Engine Optimization, content marketing, social media and blogging to provide dealers with an industry-leading solution for lead generation and direct sales.

Additional PCG services will include blog and press release writing, link building, video uploads, customer review posting, ensuring Google SEO compliance, and maintaining Google Maps and Analytics.

The goal of Royal Palm Toyota’s Internet Marketing campaign will be to increase the frequency with which their vehicles appear in local and regional search results and to generate additional traffic and leads.

PCG will also train and mentor the Internet sales staff at Royal Palm Toyota to eventually handle these responsibilities on their own, creating an in-house team of Internet Marketing and SEO experts. Royal Palm Toyota will also receive on-site training from the specialists at PCG Digital Marketing in order to grow and develop their Internet sales team.

To learn more about Royal Palm Toyota, please visit: http://www.royalpalmtoyota.com/

About PCG Digital Marketing

PCG Digital Marketing provides comprehensive Internet Marketing and SEO strategies to car dealers across the United States and Canada. For additional information on their services and marketing packages, visit http://www.pcgdigitalmarketing.com

Nissan North America revealed the crossover SUV’s new look at the 23rd Annual International Z Car Convention.  Nissan also announced that several trim levels of the 2011 Nissan Rogue will be available, the S, SV and Rogue S Krom Edition.

“It seems appropriate to debut the new Rogue among this important gathering of Z® enthusiasts, since Rogue shares many of the original Z®’s core values – exciting styling, excellent value and a fun-to-drive spirit,” said Al Castignetti, vice president and general manager, Nissan Division, NNA. “The Rogue S Krom™ Edition, with its more aggressive styling, sport-tuned exhaust and 18-inch wheels and tires, also fits right in among the many unique and modified Z® cars appearing at the convention.”

2011 Nissan Rogue at Texas Nissan Dealership

The Rogue has been refreshed inside and outside, offering Texas Nissan customers even more to like in an already popular Nissan model.

The exterior was revamped with a new front fascia and grille, new front and rear spoilers, new chrome side door guard molding trim accents, new front and rear tire deflectors and a new chrome license plate finisher.

The new 2011 Nissan Rogue is equipped with a standard 170-horsepower 2.5-liter 4-cylinder engine, as well as Nissan’s advanced Xtronic CVT™ (Continuously Variable Transmission).  An intuitive All-Wheel Drive system is available in each of the three trim levels as well.

The Rogue’s fuel economy has improved by one mile per gallon for highway driving (in FWD models) and city driving (AWD models). These improvements bring its EPA estimates up to 22 mpg city / 28 mpg highway in the Rogue FWD and 22 mpg city / 26 mpg highway for Rogue AWD.

This year’s Rogue also offers a long list of standard safety features, including six standard air bags – front seat-mounted side impact air bags and roof-mounted curtain side impact air bags.

With attractive looks, improved performance and a host of standard safety features, the 2011 Nissan Rogue is sure to please.  For more information on the newest Nissan Rogue, including when the Rogue will arrive, contact Jerry’s Nissan online: http://www.jerrysnissan.com

At its unveiling during the Chicago Auto Show, the concept Odyssey minivan received rave reviews.  The buzz has continued to grow, and Paul Moak Honda plans to offer a strong supply of Odysseys to meet the anticipated demand from Jackson MS Honda consumers.

The Odyssey still boasts what most expect from a minivan — the family-friendliness, the utility, and the spaciousness — but adds good looks and bold aesthetic flourishes that are dramatic departures from the conventional minivan.

2011 Honda Odyssey News from Jackson MS Honda Dealer

Lower and wider than last year’s model, the new Odyssey offers comfortable seating for eight, with more shoulder room and plenty of different configurations for fitting additional passengers, car seats or cargo.  An all-new wide mode, for instance, allows three child car seats to fit across one row.

Compared to the current Odyssey, the Concept’s slightly lower roofline (-1.0 inch) and wider stance (+1.4 inch) contribute to a sleeker, stronger and more dynamic presence with improved aerodynamics that help increase fuel economy.

Outside the Odyssey will turn heads with its “lightning bolt” beltline, which gives the minivan a distinctive look that sets it apart from the other minivans on the road.

“The Odyssey established its reputation by providing families with what they most want in a minivan – great functionality, an emphasis on safety and good fuel economy,” said Vicki Poponi, assistant vice president of American Honda product planning. “Odyssey then further delighted customers with its surprisingly engaging, fun-to-drive and dynamic nature. The next-generation Odyssey promises to take these strengths to a higher level while adding more style and personality.”

The Odyssey has already earned critical acclaim. Recent accolades include the Edmunds.com 2010 “Top Recommended” minivan award, U.S. News and World Report 2010 “Best Minivan for the Money” award, Automotive Lease Guide 2010 “Best Minivan for the Money,” the Kelley Blue Book award as one of the ten “Best New Family Vehicles of 2009″ and “2009 Best Resale Value Award” in the van category.

Jackson Honda shoppers who are interested in what the newest Odyssey offers, should look no further than Paul Moak Honda for more information.

Stay current on the latest Honda news on the Paul Moak website: http://jackson.paulmoakhonda.com/blog/

From the first time people sit behind the wheel of a Subaru, it just seems to be love at first, well, drive.  Whether it’s because Subaru vehicles boast top safety marks, iconic and rugged utility, or legendary All-Wheel Drive systems, the fact remains that customers tend to come back to Subaru for their next purchase.

And there’s hard evidence to back that up, with Subaru having won nine Polk Automotive Loyalty Awards for “superior performance in customer retention.”

The staff at Paul Moak Subaru, the leading Jackson MS Subaru dealer, has witnessed it countless times.

Now, with the Guaranteed Trade-In Program at Paul Moak Subaru, Subaru owners have even more reason to be loyal.

Loyal Owners Shop Jackson MS Subaru Dealer

The Guaranteed Trade-in Program offers peace-of-mind by letting customers know their current Subaru will still have a great trade-in value when they purchase their next Subaru.

The program guarantees the minimum trade-in amount owners will receive for their trade.  The value is updated monthly and is available for six years from the original vehicle warranty start date beginning with 2004 model year vehicles.

Customers can research their next Subaru on the Jackson MS Subaru dealer’s website: http://www.paulmoaksubaru.com/new-inventory/index.htm?reset=InventoryListing

There are no hassles and no questions asked.

Simply visit Paul Moak today for a vehicle evaluation to start taking advantage of the Guaranteed Trade-in Program, a thank you from Subaru for being so loyal.

The AAN represents a new Automotive Advertising model which can offer car dealers a package of digital advertising strategies to benefit their sales and search visibility.  Automotive Advertising Agencies can also contact Digital Compass Marketing, creators of the AAN, to inquire about reseller packages.

The dealers have also been able to integrate the automotive social media sites like Facebook, WordPress and NING with their car inventory which has increased the exposure to their cars and traffic to their car detail pages.  Car dealers in the AAN have also seen a jump in high quality inbound links to their main website pages, as well as links to service and parts.

Targeted Car Inventory Advertising

Some of the early members of the Automotive Advertising Network are listed below.  You can see that for larger dealer groups that sell multiple OEM brands, they can have separate advertising pages for each brand that they  represent.

• Ohio Buy Here Pay Here
• Boston Toyota
• Atamian Honda
• Atamian VW
• Rochester Used Cars
• Raleigh Used Cars
• Jacksonville Used Cars
• Auto Excel Used Cars
• Brickell Honda
• Brickell Buick
• Brickell GMC
• Carson Toyota
• Checked Flag Used Cars
• Norfolk Car Dealers
• Chesapeake Toyota
• Newport News BMW
• Virginia Beach Used Cars
• Classic Chevrolet Dallas
• Kalamazoo Buick
• Kalamazoo GMC
• Kalamazoo Pontiac
• Kalamazoo Cadillac
• Sarasota Chevrolet
• Sarasota Mazda
• Albuquerque Ford
• Turnersville Used Cars
• Greenway Dodge
• Indianapolis Chevrolet
• Baton Rouge Ford
• Jacksonville Hyundai
• Infiniti of Norwood
• Manchester Toyota
• BMW Orange County
• Fort Worth Toyota
• Fort Worth Hyundai
• Fort Worth Nissan
• Fort Worth Buick
• Fort Worth Cadillac
• Fort Worth GMC
• Fort Worth Chevrolet
• Albany Ford
• Reno Lexus
• Chicago Honda
• Chicago Infiniti
• Chicago Volvo
• Used Cars Chicago
• Austin Dodge
• Austin Jeep
• Auston Chrysler
• Boston Nissan
• McKevitt Volvo
• McPherson Used Cars
• Hutchinson Used Cars
• Miller Autos Los Angeles
• Fargo Lincoln Dealers
• Fargo Mercury Dealers
• Fargo Ford Dealers
• Fergus Falls Ford
• NJ Used Cars
• Hartford Chryslers
• Hartford Dodge
• Hartford Jeep
• Queen Acura
• Bronx Honda
• Bronx Acura
• Brooklyn Acura
• Brooklyn Honda
• Manhattan Honda
• Manhattan Acura
• Staten Island Acura
• Staten Island Honda
• Queens Honda
• Bergen County Acura
• Bergen County BMW
• Jackson Honda
• Jackson Volvo
• Honda Jackson MS
• Subaru Jackson MS
• Chantilly Acura
• Fredericksburg Nissan
• Fredericksburg Hyundai
• Chantilly Chevrolet
• Fredericksburg Honda
• Marlow Heights Honda
• Morris County Volvo
• Preston Motors Maryland
• Tallahassee Used Cars
• Tallahassee Acura
• Tallahassee Honda
• Thomasville Honda
• Tallahassee Subaru
• Seattle Used Cars
• Seattle Chrysler
• Seattle Jeep
• Seattle Dodge
• Warrenton Jeep
• Warrenton Chrysler
• Warrenton Dodge
• Shelly BMW
• Ford Dealer Lincoln
• Steve White Audi
• Stevinson Lexus
• Berlin City Kia
• Denver Mazda
• Denver Toyota
• Denver Ford
• Portland Toyota
• Portland Honda
• Portland Lexus
• Portland Nissan
• Johnstown Used Cars
• Vacaville Honda
• Buffalo Chevrolet
• Buffalo Honda
• Buffalo Nissan
• Buffalo Toyota
• Buffalo Ford
• Buffalo Buick
• Buffalo Cadillac
• Buffalo Dodge
• Buffalo GMC
• Buffalo Jaguar
• Buffalo Jeep
• Buffalo Subaru
• Buffalo Suzuki
• Buffalo Chrysler
• Long Island Jeep
• Toyota Boston
• World Hyundai Chicago

Automotive Digital Marketing

Car dealers who are looking to increase first party leads and increase the visibility for the cars that they sell, need help.  Car dealers are under attack from larger advertising portals and the Automotive Advertising Network (AAN) gives dealers the tools to fight back.  For more information on joining the AAN, visit: www.automotiveadvertisingnetwork.com

The 2010 Buick LaCrosse is one highlight of the summer sale, available for a low $287 a month ($1,995 down plus 1st payment, security deposit, tax, title and tag due at signing).

The LaCrosse blends luxury styling and refinement with performance and safety to create a truly noteworthy vehicle.  The most recent proof came at the Chicago Auto Show when the LaCrosse was selected as the  “Best Luxury Sedan” in MotorWeek’s Drivers’ Choice Awards.  Last year, the Lacrosse also was named the “Most Dependable Midsize Car” by J.D. Power and Associates and received a five-star crash test rating from the National Highway Traffic Safety Administration.

Summer Sales Event at Leading Columbiana Buick Dealership

The Lacrosse is just one of the vehicles on sale now during the Summer Sales Event at one of the leading Columbiana Buick dealers, Columbiana Buick Cadillac Chevrolet.  View the new inventory at Columbiana on the web: http://www.drivecolumbiana.com/NewVehicleSearch

Stop by Columbiana Buick Cadillac Chevrolet before August 2 when this event cools down.

The annual study and awards recognize the best automotive website platforms for automotive digital marketing strategies.

Automotive website companies are encouraged to contact Carrie Hemphill, ASMA Award Coordinator, to request the application and data entry forms via email.

Deadlines Announced

Participants in the 2010 ASMA Awards must submit their application by August 2, 2010.  The completed ASMA data form with all survey data completed is due by August 27, 2010.

The 2010 ASMA will be expanded to include survey data for mobile applications, chat, video technology and iPad applications.

The 2010 study results will be announced at the 9th Digital Dealer Conference which will be held in Las Vegas from October 12-14th.  A special ceremony for the award winners will be conducted during the conference luncheon sponsored by PCG Digital Marketing.

In 2009, nine companies out of the 35 included in the study received ASMA awards.   The award is the most prestigious industry award for website design companies.

About The ASMA Awards

The ASMA study seeks to assist car dealers with evaluating automotive website platforms and integrated marketing tools.  The 2010 ASMA Awards will include a comprehensive grid of website features, tools and architecture of all vendors.  The report is the industry’s only comprehensive comparison of automotive digital marketing website technology.

Each year, over 50 automotive website platforms are considers for SEO compliance, data integration, user interface, and search marketing visibility.  in 2009, only 35 were included in the ASMA report and only a fraction receive an ASMA award for excellence.

All of the companies included in the 2010 ASMA study are given the opportunity to submit their most recent examples of technology for review.  This year, the participants can also elect to conduct a two hour presentation of their website and marketing technology to the ASMA review team.

For additional information, contact:

Carrie Hemphill
ASMA Coordinator
PCG Digital Marketing
732.450.8200

www.asmaawards.org

Social media of course is important but a proven money maker for car dealers is being ignored by many dealers as part of their digital advertising strategy.

When I am called into dealership meetings to review their online marketing strategy, rarely does a dealership ask about increasing service revenue through SEO and SEM.

Dealers seem to be content with service direct mail and email campaigns which work very well in most markets. Over the past few months I have been working on an SEO strategy to increase the visibility of car dealers for common service searches in Google.

It is an eye opener to see just how I have been able to increase visibility for car dealers by targeting popular service keywords. A good way to test the service visibility for any car dealer is to type in a common service for a brand that they sell in their own town.

So a BMW dealer in Virginia Beach would test their service SEO by searching Google for:

• BMW Oil Change Virginia Beach  (see Google Search)
• BMW Brakes Virginia Beach
• BMW Tires Virginia Beach

In the first case, PCG’s new Fixed Operations Microsite appears on Google Page One for Checkered Flag Auto Group ahead of all business offering a BMW Oil Change.

The service microsite is www.virginiabeachcarrepairs.com . This added visibility for car dealers over time, will increase service leads, calls and service revenue.  The site is about 45 days old and it appears in Google search for a number of OEM brands and services in their market.

If you search Google Videos or YouTube videos for the Phrase “Virginia Beach Oil Change“, their service video is ranked #1. Christine at Checkered Flag does an amazing job with their service videos.

Dealers who want to gain an edge in their markets should leverage service microsites and videos to communicate an effective message.  Service videos, when they are done so well like this example, can be placed in many places to increase conversion.

Dealers Becoming Price Competitive

In this challenging economy, many dealers have decided to become more price competitive for common automotive services like oil changes, tires, brakes and coolant flushes. I wholeheartedly agree with this strategy.

If dealers have good service advisers, they can extend the dealership brand and customer service experience to owners of cars that dealers do not sell. The service channel can be a more effective sales and lead strategy than any other channel because of the number of car owners they touch each month.

Busy dealer groups service thousands of cars a week and if they were also marketing to all car owners in their market, these numbers could grow significantly. So I would like to cast a vote that Fixed Operations SEO and microsites be on dealership agendas for digital marketing spending.

Dealers should also create a budget to create videos for popular services that they offer which can light-up content pages. Google rewards first responders so before your competitors take the lead for service microsites in your area, make the move.

The most influential automotive executives from around the United States and Canada will be attending the DrivingSales Executive Summit on October 18-20th.  The annual conference will also feature top keynote speakers who are experts in social media, sales, marketing and management. Car dealers who are looking to interact with experts sharing case studies covering innovative best practices in automotive advertising, digital marketing, branding, sales and fixed operations head to this annual event.

Based on feedback from last year’s event, the 2010 DrivingSales Executive Summit is scheduled to span two days.  The executive meeting ground is truly the “un-conference” as it breaks the traditional trade show mold.   The topics presented and the event agenda are created by the votes of automotive dealers and not the the vendor sponsors.  The result is a laser focused automotive marketing and leadership think tank that has no peer.

Brian Pasch, CEO of PCG Digital Marketing is scheduled to attend the 2010 DrivingSales Executive Summit on October 18-20th as well as be one of the breakout session presenters. The daily breakout session will feature case studies on best practices in the automotive industry. PCG Digital Marketing, a leader in automotive digital marketing and search optimization, will be sharing a case study based on a group of highly successful PCG clients.  The case study format forces all presenters to “be real” and authentic and to cut down on the traditional trade show sales presentation.

Automotive Leadership

The annual conference attracts to the top executives from the automotive retail, automotive social media and digital marketing, and automotive advertising industry. The conference is unique in its format in that it is geared for dealer principals and executive management. The DSES conference speakers and the subject matter that will be presented are specifically geared to decision makers. 

The 2010 Driving Sales Executive Summit is by invitation only and the first round of invites will be mailed at the end of July.  The top car dealers across the country will be receiving invitations like last year as well as dealers recommended by the DrivingSales.com community; the leading social network for car dealers. 

The 2010 DrivingSales Executive Summit will be held at the Encore hotel, in Las Vegas Nevada. DSES organizers have negotiated an excellent package for all attendees to enjoy the luxury of the Encore, at a very low rate.

When registering for the event, please notify DSES if you will be staying at the Encore and they will book your reservation for you. For additional information visit: http://drivingsalesexecutivesummit.com/

Automotive SEO

Last year, Brian Pasch, CEO and Founder of PCG Digital Marketing participated in an expert panel on the topic of  Automotive SEO search strategies.  In the photo, Brian is joined by Jared Hamilton, Paul Rushing and JD Rucker.  The panel format offers automotive executives to ask questions to the panelists and get straight answers in front of their peers. 

For more insights into Automotive Digital Marketing follow Brian Pasch on Facebook or Twitter:   http://twitter.com/automotiveseo and http://facebook.com/pcgdigitalmarketing

Fort Worth Chevrolet dealer Jerry’s Chevrolet commenting on the announcement by GM said “Fort Worth residents want a green vehicle with the Chevy Bowtie and the Volt is their answer to an eco-friendly vehicle for the Dallas Fort Worth Area.  Jerry’s Chevrolet in Weatherford Texas will be a great place to test drive a Chevrolet Volt.”

The Chevrolet Volt drive from New York to Texas will demonstrate the unique capabilities of the Volt, the only electric vehicle that can operate under a full range of driving conditions and climates without limitations or driver concerns of being stranded by a depleted battery. The drive may take the Chevrolet Volt through Fort Worth but the actual mapping has yet to be confirmed.

“This drive is a demonstration of the freedom the Volt will provide customers – freedom to drive where you want, when you want,” said Tony DiSalle, director of product marketing for Chevrolet Volt. “Whether you are driving 50 miles or 1,750 miles, the Volt is the only electric vehicle that can be a family’s primary car.”

Chevrolet Volt Drives to Texas

Over the course of the four days, the Volt will stop in Little Rock, AR on July 1; Nashville, TN and Roanoke, VA on July 2; Washington, D.C. and Frederick, MD on July 3; Philadelphia, PA and finally, New York City on July 4.

The “Freedom Drive” will demonstrate Chevrolet Volt’s unique capability of driving approximately 40 miles as a pure electric vehicle, with a total driving range of 340 miles, with electricity powering the car at all times and speeds. For trips of up to 40 miles, the Volt gets it power solely from electricity stored in its 16-kWh lithium-ion battery. When the Volt’s battery runs low, a sophisticated engine-generator seamlessly engages to extend the driving range to about 300 miles on a full tank of gas.

Fort Worth Chevrolet Volt Sales

According to Jerry’s Chevrolet, “There has been a strong interest from Fort Worth Chevrolet owners on when they can test drive the Chevy Volt. This bodes well to the launch success of the Chevrolet Volt”. If their initial survey data is correct, consumers across the USA are looking to see if this new technology will serve the greater America population. Fort Worth car drivers seem to be leading the way in search for a practical eco-friendly vehicle.

The Chevrolet Volt will join approximately 34.9 million travelers crossing the country to celebrate the 2010 Fourth of July holiday. AAA predicts that automobile travel will continue to be the dominant mode of transportation, with travelers taking trips at least 50 miles away from home.

The company is accelerating the national launch of the revolutionary electric vehicle in response to intense interest in the Volt from customers across the country. Today’s announcement brings the initial Volt retail markets to seven, including California, Washington D.C. and Michigan. The retail launch in Texas and New York will begin with Austin and New York City in late 2010. Chevrolet dealers in the balance of Texas and New York, as well as New Jersey and Connecticut, are scheduled to begin receiving Volts in early 2011.

As part of their new strategic digital marketing strategy, Papa’s Dodge will receive the most advanced automotive digital marketing strategies developed by PCG.   Enhancing the dealer’s online visibility will be accomplished through on-site and off-site SEO strategies, content development and the opportunity to be included in PCG’s exclusive Automotive Advertising Network (AAN).  The AAN combines PCG Digital Marketing’s proven strategies in Search Engine Optimization, content marketing, social media and blogging to provide dealers with an industry leading solution for lead generation and direct sales.

Additional PCG services will include blogging, writing and publishing press releases, link building, posting customer reviews, Twitter, Facebook, Google SEO compliance, Analytics, Google Maps, video uploads and more.   The goal of the new Internet Marketing campaign will be to increase the frequency that their vehicles appear in local and regional search results and to generate additional traffic and leads to their business.

To learn more about Papa’s Dodge, please visit http://www.papasdodge.com

As part of their new strategic digital marketing strategy, the St Petersburg dealers will receive the most advanced automotive digital marketing strategies developed by PCG.   Enhancing Cox Auto’s online visibility will be accomplished through on-site and off-site SEO strategies, content development and the opportunity to be included in PCG’s exclusive Automotive Advertising Network (AAN).  The AAN combines PCG Digital Marketing’s proven strategies in Search Engine Optimization, content marketing, social media and blogging to provide dealers with an industry leading solution for lead generation and direct sales.

Additional PCG services will include blogging, writing and publishing press releases, link building, posting customer reviews, Twitter, Facebook, Google SEO compliance, Analytics, Google Maps, video uploads and more.   The goal of Cox Auto’s new Internet Marketing campaign will be to increase the frequency that their vehicles appear in local and regional search results and to generate additional traffic and leads to their business.

Cox Auto Group consists of Cox Chevrolet, Cox Mazda and the Cox Pre-Owned Megaplex.

Brian Pasch, CEO of PCG Digital Marketing remarked on the significance of the award. “This is one of the highest forms of recognition any company could receive in the automotive industry.  Our clients gave us this honor and we will continue to work to win their trust and business with outstanding digital marketing and Automotive SEO  strategies.”

In fact, when you search in Google for the phrase “Automotive SEO”, PCG’s website is in the #1 organic position for the United States.  Page one results for this important industry search phrase also contains other PCG web assets which demonstrates that the company practices what it preaches to its clients.

The PCG Digital Marketing offers strategic digital marketing services that enhance all major automotive website platforms as they providing Internet marketing services to car dealers across the nation.  PCG focuses on off-site SEO strategies, geo-targeted lead generation, search engine marketing and Internet reputation management.

The 2009 DrivingSales Vendor Ratings Awards, presented at the 2010 NADA Convention and Expo, measure satisfaction with vendors by allowing dealers to rate and review their vendors online at DrivingSales.com. Only vendors who achieved top rankings in dealer satisfaction in each category, as determined by the thousands of dealers who are part of the DrivingSales.com community, received awards.

“We are proud to present this award to PCG Digital Marketing which has achieved a standard of excellence that is clearly resonating with dealers,” said DrivingSales CEO and Founder Jared Hamilton. “This year’s award winners have won recognition in one of the most challenging years on record for our industry.  We salute them for their ongoing commitment to provide value to their dealer clients.”

About Brian Pasch and PCG Digital Marketing

Brian Pasch is a veteran marketing expert and a noted expert in the field of Automotive SEO and Internet marketing. His career has spanned both management and technology roles.

 He continues to lead research into digital marketing strategies that can give automotive retailers a competitive edge.  PCG Digital Marketing works for and with an ever-growing number of auto dealers and dealer groups from all over the country to maximize results of their digital marketing efforts.

http://www.pcgdigitalmarketing.com  

About DrivingSales Vendor Ratings and Awards

DrivingSales Vendor Ratings are the industry’s first and only neutral, comprehensive vendor rating forum, featuring real-time peer reviews and honest competitor comparisons – searchable by category, company or rating – and are one of the most popular features of DrivingSales.com, which is the auto industry’s leading social media platform and largest online community. Vendor Ratings Awards are awarded to the vendors who receive the top rankings in their category.   For the awards, dealers are asked to rate their vendors on a 1-5 star scale, including whether they would recommend the vendor product to colleagues, and why they would or would not recommend the product.  All survey-takers are verified to ensure that they are actual dealership employees.

Rushing will demonstrate to dealers how to set up their own wordpress blog site and make the necessary adjustments so that search engines can find it.  The workshop will show dealers how to install and optimize their blog to compete in their local market as well as help dealers set up a publishing schedule with topics to blog about.  Rushing will also demonstrate how dealers can create their own wordpress microsites by re-purposing manufacturers’ feeds with their own content.  According to Rushing, “This can bring an avalanche of traffic to a dealer’s website and eliminate their competition from money search terms.”

For more information on the wordpress blogging seminar hosted by Paul Rushing, visit  http://www.automotivemarketingbootcamp.com/instructors/

In addition to learning about wordpress blogs and microsites, the Boot Camp will also cover these important elements of automotive digital marketing strategies: social networking, video marketing, link building, content creation, SEO and pay-per-click marketing.    

Rushing will be among 5 Automotive Marketing experts who will be sharing best practices and hands-on skills training.  The roster of speakers also includes Tim Jennings, an expert in automotive video marketing, Brian Pasch, respected leader in Internet Marketing and Search Engine Optimization, JD Rucker, a leading automotive social media expert and CMO of TK Carsites, and Eric Mayhew, Manager of Advertising Products at Dealer.com who will lead a class on managing and leveraging Google Adwords to increase sales for a dealership.

The full roster of speakers and class descriptions can be found online at http://www.automotivemarketingbootcamp.com/instructors/

The Automotive Marketing Boot Camp will be 2 hours in length and offers attendees 10 hands-on classes which will deliver the abilities dealers need to understand, manage and catapult their online marketing strategy to the next level.  Every participant will be required to bring a laptop since the boot camp will feature hands on skills training.  This will enable participants to take back to their dealership and implement what they learned in class.

Registration is limited to 75 seats per class and is filling up quickly.  Automotive Principals, General Managers, General Sales Managers or Internet Sales Managers are encouraged to register online at http://www.automotivemarketingbootcamp.com/paypal

Car enthusiasts are encouraged to mark their calendars now for the 2010 show schedule; February 10-14th.  Come witness the hottest new models of automobiles before they even hit the showroom floors!  Meet celebrities, bring the kids; there will be lots of fun for the entire family.  Don’t miss your chance to one-stop-shop for your next hot rod.

Kevin Leigh, Director of eBusiness at West Herr, commented about the upcoming show “The West Herr Auto Group is very excited about the new show as we will have a chance to display some of the most anticipated cars that include the 2010 Jaguar XF as well as the 2011 Ford Fiesta. “

The Ford Fiesta Movement gaiend nationwide attention in advance of the Summer release.  For more information on the all new 2011 Ford Fiesta visit: http://www.fiestamovement.com/

Consumer looking to attend the 2010 Buffalo Auto Show should know that it is conveniently located in the heart of downtown Buffalo.  The Buffalo Niagara Convention Center offers access to great accommodations, shopping, thriving nightlife, world-class theater and exciting restaurants.

The physical address of the Buffalo Niagara Convention Center, for the purposes of map requests on the internet, is 153 Franklin Street, Buffalo, NY 14202.  Their mailing address is Convention Center Plaza,Buffalo, NY 14202.

Buffalo Auto Show Savings

West Herr Auto Group is running special Buffalo Auto Show promotions, discounts and incentives.  Check their website at http://westherr.com for the instant savings on all new and used cars in stock with limited time show discounts.

• Toyota is telling their dealers that they should only have ONE website.
• Toyota believes that dealers should not operate microsites to drive in their own first party leads.
• Toyota does not believe that dealers should have their own outside blogs.
• Dealer must surrender domains to Toyota that include the word “Toyota” outside of their primary domain.

It would seem that Toyota would like to force dealers to purchase leads at $20 a pop from third party resellers.  Their actions seem to encourage dealer dependency on Cars.com and Autotrader.com for listing their car inventory instead of on their own localized microsites.

Microsites would have allowed them to create their own regional car listing portals and to collect more first party leads.

So much for thinking that Toyota understands Internet Marketing and Web 2.0.

Toyota Crackdown

If you are a Toyota dealer that operate microsites on multiple domains or landing pages that include the word “Toyota” you will be asked to remove your content and hand over the domain ownership to Toyota immediately.

This popped up when we tried to run a Google Adwords campaign to a dealer microsite that had the word Toyota in the URL name. Google blocked the ad because it was not a registered dealer domain name. It appears that Toyota gave Google a list of approved primary dealer domains and locked down anyone using Toyota in the domain that was not a primary dealer.

Sub-domains are OK for now

This crackdown will reduce Toyota dealers to having one website with the option of having multiple sub-domains. Blogs hosted outside the dealer’s primary domain will be forced to be taken down.

A sub-domain example is http://service.woburntoyota.com and dealers can create as many sub-domains as they want. They will not be able to create a website at www.toyotaservicewoburn.com or www.bostontoyotaservice.com. It is not clear if the sub-domain names will be limited in terms of city names that can be used.

Regardless of Toyota’s motives or an attempt to keep the “brand” consistent and to limit the use of their “mark” in domain names, dealers will be hurt in many ways. Dealers will have no choice but to forfeit all non-primary domains.

Since Toyota dealers will be knocked out of the box for their current web marketing investments, I will also talk about third party companies and private individuals that own domains that include the word “Toyota”.

I will also discuss what alternatives dealers have for replacement Internet Marketing strategies.

While Toyota dealers can take out TV, radio and print advertising that crosses official PMA lines, this move by Toyota is not about protecting dealer ‘s primary market areas .

If it’s a move to cut down on third party lead collector’s that will also fail because of sub-domains. Just type into Google “Toyota Cars” and you’ll see some of the largest lead collectors on Page One.

Lead Collectors will Smile

This crackdown will be welcome news for third party lead collectors and automotive listing websites that have been blocked from Google Page One from multiple dealer owned microsites. Many companies will be popping champagne when they will have easier access to get on Google Page One since dealers will not be able to own multiple versions of their own domain names.

Toyota’s decision to limit their dealers to one domain for their branded marketing will impact their ability to compete; dealers in larger cities where franchises are close together will be hurt even more.

Toyota could be planning on taking domains like www.chicagotoyota.com from individual dealers and turning it into a local lead generation website for their dealers, but that will have to be seen. For now, they will force all dealers to forfeit their domains to Toyota and then go after third parties.

If a third party takes down the domain and just parks it or converts it into a consumer blog with no money making purpose, Toyota may not be able to recover these domain names because they will fail the three basic criteria listed by the WIPO, shown later in this article.

Some Third Party Lead Collectors Will Be Shutdown

Their decision will also affect smaller lead collection companies that have purchased domains like:

• http://www.toyotacarsforsale.com
• http://www.toyotatrucksbonusbucks.com
• http://www.toyota-camry.com

Some of these websites are secretly operated by Toyota dealers and others are just selling the leads to resellers. Both will be impacted by this crackdown.

Are User Forums in Jeopardy?

I don’t know if Toyota plans to go after popular user group forums that generate revenue from ads sales and Google Adwords like:

• http://www.toyotanation.com
• http://www.toyotaforums.net/
• http://www.toyota-4runner.org/

As you read the rules set by the WIPO a sticking point for these sites are that they are generating revenue off the Toyota name and that may give Toyota a case against them. Forum owners will say that this is freedom of speech but the WIPO might use their advertising revenue against them.

If Toyota chooses to leave forum websites up, they may be creating a double standard for dealer and third party compliance.

Let me say that I do not believe that these Toyota forum sites confuse the public, but that is not the standard that Toyota appears to be using. If dealer brand microsites are being taken down that are clearly marked as a local dealer and not corporate, then a larger agenda is at play.

WIPO Official Rules Pertaining to Domain Names

The official rules regarding domain names that include a trademarked word like “Toyota” are not cut and dry. I have tried to simplify my interpretation but here is the official wording from the governing body pertaining to domain disputes.

(i) the domain name registered by the Respondent is identical or confusingly similar to a trademark or service mark in which the Complainant has rights; and

(ii) the Respondent has no rights or legitimate interests in respect of the domain name in question; and

(iii) the domain name has been registered and is being used in bad faith.

If a non-Toyota dealer, like an independent used car dealer, who operates a website like www.bostonusedtoyotacars.com, that provides information on Toyota cars and the website doesn’t look like a Toyota branded site, do they violate all three of the guidelines above? Would any consumer think this is the corporate Toyota site? I do not think so. Since the used car store can legally sell Toyota used cars in Boston, did the owner purchase the domain in bad faith? I don’t think so.

Examples of Other Domain Disputes

There are a number of cases where upset consumers have created a website to express their dissatisfaction with a company or person. The domain they posted content on included a trademarked, incorporated or individual’s name.

In recent news was a case filed by Fox TV anchor Glen Beck against the owner of the domain:

www.glennbeckrapedandmurderedayounggirlin1990.com

The WIPO (http://www.wipo.int) dismissed Beck’s claim, you can read this blog post: Glen Beck Dispute

What May Be Safe

When challenged in domain name disputes, some individuals were victorious based on a few conditions and freedom of speech laws. If we applied past WIPO domain dispute decisions to Toyota’s current efforts to collect many Toyota domains in use, they would most likely lose in all cases where:

1. The site did not confuse the consumer in thinking that they are on a Toyota Corporate website.
   1. Shouldn’t copy the layout of Toyota.com or related properties
   2. Shouldn’t attempt to make visitors think they are on a Toyota site
2. It should not contain the Toyota logo.
3. It clearly identifies itself as an independent website.
4. The site should not be created to divert customers from the primary trademark holder.
   1. Examples: Toyota.net or ToyotaCorp.com could not be used
5. It is not for profit and informational in nature.

I’m not pretending to provide legal advice here, so you can read the rules yourself or hire an attorney for legal advice if you want to fight the letter that will soon arrive at your door.

From my interpretation of past cases from the WIPO, creating a blog at www.toyotacartalk.com and allowing consumers to express their opinions would be allowed by teh WIPO. Toyota would most likely lose a case if they wanted to take down a blog with this name as long as it is not making money or using the Toyota logo. It is a matter of freedom of speech.

Case in Point: Freedom of Speech

A famous freedom of speech case was over a Web site www.chelwest.com, operated by Frank Redmond, which expresses inflammatory opinions about a public hospital — Chelsea and Westminster in London. Redmond was not happy with the hospital’s treatment of his daughter.

The hospital claimed that the site’s name is too similar to its own site, and that “Chelwest” is part of the hospital’s branding and therefore its intellectual property.

The hospital’s Web site is www.chelwest.nhs.uk.

The single person panel ruled in favor of Redmond. The reasons were: Redmond is not using the site for any commercial gain and it is immediately apparent to Internet users who visit the site that it is not the official site; Redmond, according to the panel is simply criticizing the hospital with opinions which he believes to be true; it is not obvious that Chelwest is branding of the hospital.

This case is interesting because the panelist deciding the case had tried to draw up a set of criteria that could be used to judge whether a freedom of speech site should be permissible or not.

What CAN Toyota Dealers Do?

From what I have been told Toyota dealers can NOT create blogs or marketing websites outside of their primary domain. If you have a free VOX, WordPress or NING community website that will have to be taken down. If Toyota dealers scream loud enough that might change but for now dealers will buckle because Toyota holds the purse strings.

So could Miller Toyota create a website called “www.ilovemillercars.com”?

From what I know, the answer is No

What Toyota dealers can do is push their inventory out to highly optimized local website properties that do not contain Toyota in the domain name but in the sub-domain. There are a number of related solutions that will allow Toyota dealers to post their cars, stories and sales on third party websites that have high rankings.

Any Toyota dealer that needs help, can call or ask questions on this forum.

Before Toyota started this crack down, it was clearly cheaper for Toyota dealers to own their own marketing microsites, but now Toyota will increase their advertising spending costs several fold.

PCG Has Dealer Alternatives

The ruling will be good for PCG because we have many automotive domain names that do not include Toyota in the URL that we can optimize for local Toyota dealers. We will move any microsite content with the now prohibited domains to their primary websites. We also have a few new strategies that will be compliant so no Toyota dealer will be left behind.

Since we will only work for one Toyota dealer in a marketing region, those that act quickly will have a solution that can be implemented quickly.

In the end, it’s bad for Toyota dealers and will be a costly decision to limit free market thinking on the Internet. As I stated before. Toyota dealers can take out TV, radio and print advertising that crosses official PMA lines so this is not about protecting dealer franchise marketing.

Again, this is good for some businesses but NOT local Toyota dealers who were smart enough to be entrepreneurial in their Internet Marketing plans.

I’ll have more to report as this story unfolds…

This blog post is not intended to give any legal advice. If you are involved in a domain dispute, contact your lawyer or a domain litigation attorney.

Woburn Toyota, a leading Toyota dealer in the Boston suburbs, is proud to announce their current sale  which is offering Massachusetts car buyers a great opportunity to purchase a new or used Toyota at some of the best prices of the year.

If you are looking to purchase a new Toyota car or a used Toyota car in the greater Boston area, let the staff at Woburn Toyota demonstrate the savings you can realize by shopping in Woburn. 

If you have a trade, give Woburn Toyota a call so that we can estimate your curent trade in value.  If you need to schedule a Toyota Recall Service  or repair, please contact our service department today.

If you are looking for their Spanish language website visit: Woburn Toyota Espanol

Boston Nissan Cars

Wobrun Toyota dealership is located at:

394 Washington Street
Woburn, MA 01801-2110
Phone: 877-275-1907

Park Avenue Acura today announced special pricing on the 2010 Acura MDX. The enhanced 2010 MDX has bold new styling, an all-new six-speed transmission, a revised chassis, additional content along with enhanced safety and convenience features.

The 2010 MDX luxury SUV, is now on sale at Park Avenue Acura with a manufacturers suggested retail price* (MSRP) starting at $42,230, plus a destination and handling (D&H) charge of $810, Acura announced today.

“The 2010 MDX raises the bar yet again with its fresh looks, an all-new 6-speed transmission and lots of new customer-relevant technology.” stated Michael Najdzin GSM at Park Avenue Acura.

2010 Acura MDX

New Jersey Acura shoppers will be glad to know that 7-passenger 2010 Acura MDX receives more aggressive styling in the form of new front and rear bodywork, a bold new front grille, numerous trim enhancements, revised taillights and polished stainless-steel exhaust finishers. New 18-inch diameter 5-spoke aluminum wheels are standard with 19-inch diameter 7-spoke aluminum wheels available as part of the Advance Package.

Powering every MDX to handle New Jersey highways and back roads is a more refined engine that teams with an all-new 6-speed automatic transmission for better performance and improved fuel efficiency. The new 3.7-liter VTEC® V-6 generates 300 horsepower and 270 lb-ft of torque while achieving an EPA estimated city/highway fuel mileage of 16/21 mpg** (an improvement of 1 mpg city and 1 mpg highway over the 2009 MDX). Standard on every MDX is Acura’s exclusive Super Handling All-Wheel Drive™ (SH-AWD®) system that provides outstanding handling and excellent all-season capability.

Inside, the 2010 MDX receives a host of new features and technologies that make it even more luxurious. Topping the list is the expanded use of Milano Premium Leather, a new sport steering wheel with racing-inspired paddle shifters, new gauges, easier to understand button placement for center stack functions, available ventilated front seats and upgraded interior trim.

The 2010 MDX will be available in New Jersey five trim packages including: the well-equipped MDX; MDX with Technology Package; MDX with Technology and Entertainment Packages; MDX with Advance Package; and MDX with Advance and Entertainment Packages.

2010 Acura MDX Prices

Despite only a 3-percent increase in price, the 2010 base MDX receives a plethora of new standard content including a power rear tailgate, steering wheel mounted paddle shifters, an auto-dimming rearview mirror with integrated rear view camera screen, LED backlit instrumentation, a new hill start assist feature and premium loop-style floormats.

Also included is the MDX’s previous standard equipment including items such as: a leather trimmed interior, power moonroof, a tri-zone climate control system and Bluetooth® HandsFreeLink® wireless telephone interface. Also standard with the 2010 MDX is an 8-speaker, 253-watt Acura Premium Sound System that features XM® Radio with a new Note function, an in-dash 6-disc CD changer and AUX jack connectivity for personal audio devices.

The MDX with Technology Package adds Milano Premium Leather seating surfaces, Acura Navigation System with Voice Recognition™, AcuraLink Real-Time Traffic™ with Traffic Rerouting™, AcuraLink Real-Time Weather™ with radar image maps, a new full VGA color display screen and an innovative multi-view rear camera.

Additionally, the Technology Package includes an Acura/ELS Surround® 410-watt Premium Audio System with 10 speakers, hard disk drive (HDD) media storage, in-dash CD, DVD-Audio, MP3, WMA and DTS® player, AM/FM tuner, XM® Radio with Note function music reminder, Dolby® Pro Logic® II, Song By Voice™ (SBV), USB port and AUX jack connectivity.

In addition to the features found in the Technology Package, the new Advance Package adds several premium technologies including the Collision Mitigating Braking System™ (CMBS™), Adaptive Cruise Control (ACC), an all-new blind spot information system (BSI) and the Active Damper System.

The Advance Package makes use of special 19×8-inch 7-spoke aluminum-alloy wheels with Michelin Latitude all-season tires and auto-leveling HID front headlights. Also part of the Advanced Package are ventilated front seats, a sport steering wheel with unique design racing-inspired paddle shifters and textured metallic interior accents.

An Entertainment Package (available with Technology and Advanced Packages) includes a new Rear Entertainment System (RES) complete with a DVD player, power folding 9-inch full VGA color screen (with 400-percent improved resolution), dual wireless headphones and a wireless illuminated remote control. Also included are heated second row outboard seats and a 115-volt plug located in the center console.

Like all 2010 Acura models, the MDX is covered by a comprehensive 4-year/50,000 mile bumper-to-bumper limited warranty and a 6-year/70,000 powertrain limited warranty. Additional ownership benefits include Acura Total Luxury Care® (TLC®), which provides free 24-hour roadside assistance, concierge service and trip routing.

Park Avenue Acura

Contact Information

Park Ave Acura
171 Route 17
Rochelle Park, NJ 07662

Sales: (201) 587-9000
Service: (201) 587-0029
Parts: (201) 587-0028

Showroom Hours

* Monday: 9:00am-8:00pm
* Tuesday: 9:00am-8:00pm
* Wednesday: 9:00am-8:00pm
* Thursday: 9:00am-8:00pm
* Friday: 9:00am-6:00pm
* Saturday: 9:00am-5:00pm
* Sunday: Closed

For additional information, you can view Park Avenue Acura’s current inventory of 2010 Acura MDX cars by clicking on this link: Acura MDX New Jersey

Watertown Ford’s new online strategy includes a new wordpress microsite which is highly searchable by Google, Yahoo and Bing.  A keyword rich URL and optimized inventory pages for every Ford model are just a few of the enhancements that will be featured on their new site.

Watertown Ford Sales

Watertown Ford’s new marketing microsite is located at http://www.forddealerboston.com and has the latest information on Ford sales and promotions in the Boston area.  If you are looking for a Ford car or truck in Massachusetts, use these links to view Watertown Ford’s latest inventory:

• New Ford Vehicles
• Used Ford Vehicles

WordPress Automotive Microsites

The building of the WordPress microsite is a strategy that has worked well for PCG and many of their clients.  Many PCG automotive microsites hold the #1 listing on Google for their respective search phrases.  The power of the internet is harnessed by some 85% of car shoppers looking for information before they purchase.  The Watertown Ford microsite will be the gateway connecting consumers looking for information with live dealer inventory ready for sale.

According to Mike Warwick, Internet Director for the Melkonian Auto Group:

“I was referred to Brian Pasch and the Pasch Consulting Group by Ralph Paglia.  Ralph is the head of Digital Marketing at ADP and is a digital marketing expert. A recommendation from Ralph is high praise.”

Additional components of the Watertown Ford Internet Marketing project include Google Page One Management, link building, basic website SEO, content development and Internet Reputation Management.  Warwick added:

“PCG takes the time to show our Internet Managers how to employ their strategies rather than attempting to keep their ‘secrets’ to themselves,” added Warwick.  ” There are very few SEO consultants who are willing to show you what to do rather than simply doing it and charging you for it.”

Pasch Monthly Internet Marketing Plans

If you would like more information on the automotive monthly marketing packages offered by the Pasch Consulting Group, please call us at 732-450-8200.

Their promotional advertisement posted on their Facebook page indicates that you can purchase a 2009 Nissan Altima for $179/month with $2,009 down. You can also get a 2009 Nissan Rogue for $189/month for $2,009 down.

Contact the sales team at Teddy Nissan for all the program details; ask for Stan Sher Internet Director.  You can reach Stan at: (866) 575-0367

The Teddy Nissan grand opening celebration will be in early October. Here is a message from the Teddy Nissan private sale event mailer created by Level 5 Advertising. (See Advertisement):

Teddy Nissan is your All-New Nissan Headquarters. We are conveniently located at 3660 Boston Road in the Bronx and will take care of all your Nissan needs.

Before we announce our “Grand Opening” to the general public, we are hosting a “Private Sale” for all Nissan owners within our district. During this exclusive Private Sale at Teddy Nissan, we are offering current Nissan owners up to $8000** in automatic discounts, 0% APR financing†, as well as, 120% of Kelley Blue Book fair market value for your trade-in††.

If you are not currently in the market for a new Nissan, Teddy Nissan is offering 20% Off Any Major Service and a $9.95 Oil and Filter Changes to all new Teddy Nissan service customers.

Please call us and ask to speak with me, the VIP Manager, and I will assist you with scheduling your Sales or Service needs.

I look forward to hearing from you.
Regards, Joe Smith
Joe Smith
Teddy Nissan

*All prices plus tax, tags and processing fee. On approved credit. Includes all applicable rebates and incentives. 0% = $16.67 per thousand financed on approved credit through NMAC. lease $4900 due at signing for 39 mos. includes all incentives plus tax, tags, freight and $395 proc fee. **Discounts vary by model. †With approved credit. ††Less reconditioning. Cannot be combined with other offers. See dealer for complete details. Offers expire 9/30/09.

]]> http://www.seomicrosites.com/20090920-teddy-nissan-pre-grand-opening-sale/feed/ 0 http://www.seomicrosites.com/20090908-pasch-consulting-group/ http://www.seomicrosites.com/20090908-pasch-consulting-group/#comments Tue, 08 Sep 2009 20:22:37 +0000 admin http://www.seomicrosites.com/?p=334 Griffith Motors has selected the Pasch Consulting Group to create two new microsites for enhanced automotive Internet marketing and SEO.   The new strategy will also include brand specific and geo-targeted Press Releases on the Internet.

The new microsites can be found at http://www.oregonhonda.net/ and http://www.oregontoyota.net/

The Pasch Consulting Group has pioneered the use of wordpress microsites for automotive Internet marketing and first party lead generation.  The two dedicated wordpress microsites for Griffith Motors will be utilized as lead generators.  The PCG microsites use content based SEO strategies that deliver powerful search rankings results.  The building of the automotive microsite is a strategy that has worked well for PCG and many of their clients.  Many PCG wordpress microsites hold the #1 listing on Google for their respective search phrases.

The Pasch Consulting Group recommends a round robin approach for successful automotive marketing.  “We don’t advise our dealers to ditch their current media plans,” says Brian Pasch, CEO, “we help them add a healthy dose of Internet marketing into their mix.  A comprehensive approach combining several media vehicles can help saturate a dealer’s target audience more effectively.”

Recent reports suggest that consumers, an estimated 85%, are now turning to the Internet to make purchases, small and large.  “It would be difficult for businesses to succeed without a clear message on the Internet to their target audience.  If their business is not on the Internet, they are passively giving up a number of sales to their competitors,” says Pasch. 

To learn more about wordpress microsites, visit www.seomicrosites.com

The Pasch Consulting Group (PCG) is the fastest growing Search Engine Optimization Company that specializes in websites, microsites and SEO.  We are pleased to welcome Bogota Dental Center in Bogota, NJ to our growing family of businesses across the nation who are now leveraging the power of the Internet to increase their bottom line. 

PCG created an optimized microsite for Bogota Dental to gain additional visibility on the Internet for consumers searching their desired keywords, ‘Dentist Bergen County’. 

So what is a microsite and how is it different from a website? 

For starters, a microsite is in fact a website.  We call it a microsite because it is a smaller extension of your main marketing website.  How does it differ?  A company’s main website will often have a URL that is ‘name’ specific.  For example, our main marketing website for the Pasch Consulting Group is www.paschconsulting.com .   We have several microsites that use less fancy names, but contain important keywords that we think our target audience may be searching.  In fact, one of our microsites is www.seomicrosites.com , to capture leads from people searching information on SEO and microsites.  Another one of our microsites is www.dealer-seo.com , this site focuses on ‘car dealer seo’.

Search engines place significant “weight” on the domain name in determining who appears on page one of search results. If your domain does not contain important search phrases, you are already at a disadvantage. There are always exceptions to this rule but a good domain can translate into page one success in a short period of time.

How Can the Dental Industry Benefit from A Microsite?

The main website for Bogota Dental center is www.bogotadentistry.com .  When they told us they wanted to attract more leads for people searching for a ‘dentist Bergen County’, we quickly purchased the domain www.dentistbergencounty.com and created a very similar looking website.  Now, for marketing purposes, they can advertise their main website which is easy for patients to remember, (bogotadentistry.com), and for Internet Advertising purposes, they can capture more leads of people searching for a ‘dentist Bergen County’ using their microsite, (dentistbergencounty.com).  Since the URL name contains the exact keywords that search, the microsite will easily appear on Google page 1 search results page as an exact match.   (as of writing this article, the microsite is already listed at #4 on Google page 1). 

Many of our microsites already hold the #1 Google organic listing for their respective search phrases including njbmwdealer.com, bmwusedcars.com, and oceancountycosmeticdentist.com, to name a few.  Notice how all of the microsite URLs contain rich keyword search phrases. 

How Can I Get A Microsite for My Business?

Contact the Pasch Consulting Group today.  In most cases, we can have your microsite completed in just a few short weeks.  So don’t wait, increase sales and Internet leads with proven microsite marketing strategies.

Contact:

Brian Pasch

CEO

732-450-8200

Brian@paschconsulting.com

www.paschconsulting.com

PCG will create 2 new microsites for Tom Sparks.  The first will optimize visibility of their used car inventory for Illinois shoppers. The second microsite will be revamped in Spanish to target Spanish speaking used car shoppers.

The new microsites feature PCG’s dedicated inventory module for the car industry which creates Google compliant pages for the entire inventory of vehicles.  The project will increase the visibility of their inventory and help increase consumer direct leads. 

The new sites are located at http://www.tomsparksusedcars.com/ and http://www.autosusadosillinois.com/

The Pasch Consulting Group has helped car dealers across the country dominate organic search results in their state.  The building of the automotive microsite is a strategy that has worked well for PCG and many of their clients.  Many PCG microsites hold the #1 listing on Google for their respective search phrases.  The Tom Sparks microsites will be the gateway connecting consumers looking for information with live dealer inventory ready for sale. 

For more information on automotive microsites, visit http://www.seomicrosites.com/

 The new marketing strategy for Stoneham Ford will include the creation of a WordPress microsite, which offers new and used Ford cars and trucks for Boston car buyers.   The Stoneham Ford microsite will feature a Google search compliant page for every Ford car, truck and SUV available at Stoneham.

 The new microsite is located at www.fordmassachusetts.com

 The microsite strategy is a proven tactic that is already bringing success to many PCG clients.  A number of PCG created microsites hold the #1 listing on Google for their respective search phrases.   The use of tailored SEO tactics will give Stoneham Ford a major edge over competitors competing to sell Ford models like the Ford Edge, Ford Flex and Ford F-150.  Each model will have an optimized page dedicated to that specific model.

For more information on Automotive SEO and Automotive Microsites, visit www.seomicrosites.com/

The new microsite will be managed by Dr. Balaji Srinivasan, the founder of this New Jersey dental practice . The microsite will be fully operational by January 23, 2009.

The microsite is using WordPress technology so that updating the website is very easy and convenient for the non-programmer.

The new Pasch Consulting Group microsite will be an Internet marketing tool for sharing MINI news and dealer activities to consumers in the greater Boston Massachusetts area.

The new microsite will be managed by Lori Conolly, who heads up marketing for MINI of Peabody.  The microsite will be fully operational by February 1, 2009.

The microsite is using WordPress technology so that updating the website is very easy and convenient for the non-programmer.

The new microsite will be managed by Lori Conolly, who heads up marketing for BMW of Peabody.  The microsite will be fully operational by February 1, 2009.

The microsite is using WordPress technology so that updating the website is very easy and convenient for the non-programmer.