wordworkers.de - A blog by Bjoern Sjut

Marketing Festival 2015 | 26-28. Nov | Brno, Czech Republic

Tue, 14 Apr 2015 15:52:41 +0200

Marketing Festival 2015 | 26-28. Nov | Brno, Czech Republic: Join me at the Marketing Festival 2015....

If this is how your attribution works

Fri, 12 Sep 2014 09:27:43 +0200

First click attribution is like saying my first girlfriend is the reason for marrying my wife...

Die Navinum iPhone App

Thu, 02 Jan 2014 17:09:51 +0100

Die Navinum iPhone App: Die Navinum iPhone App ist live - und bietet automatische Erkennung von...

Meet me at the Pirate Summit

Fri, 16 Aug 2013 13:34:01 +0200

Meet me at the Pirate Summit: I will be one of the speakers at this year’s pirate summit in...

I gave a talk on ROI oriented Online Marketing recently at the...

Fri, 30 Nov 2012 11:18:27 +0100

I gave a talk on ROI oriented Online Marketing recently at the first German Google Analytics Conference. If you would like to have the charts, give me a heads up.

Macht uns das Internet dumm?

Mon, 03 Sep 2012 14:14:22 +0200

“Achtung, Computer! Macht uns das Internet dumm?”, ist der Titel der Sendung, und mit...

Es ist gar nicht so einfach, tieferes Google Analytics Wissen zu...

Wed, 08 Aug 2012 15:37:19 +0200

Es ist gar nicht so einfach, tieferes Google Analytics Wissen zu ergattern. Zwar gibt es jede Menge Blogs, Bücher, Konferenzbeiträge - aber sie machen fast alle dort Schluss, wo man einen Beratungstag verkaufen kann.

Der Analytics Summit in Hamburg Ende November soll hier auch gehobene Ansprüche erfüllen. In meinem Vortrag zum Thema ROI-Messung versuche ich das natürlich auch…

Datadriven sports journalism done right. The New York Times...

Mon, 06 Aug 2012 13:04:18 +0200

Datadriven sports journalism done right. The New York Times plots Usain Bolt against all other 100m sprinters in olympics history.

Navinos - personalisierte Weinempfehlungen

Mon, 06 Aug 2012 10:17:48 +0200

Navinos - personalisierte Weinempfehlungen: Weinkauf im Internet – das war lange kein Genuss....

How to time your event tracking in Google Analytics

Thu, 26 Jul 2012 10:44:30 +0200

How to time your event tracking in Google Analytics: Every analytics user knows about the...

"In God we trust, all others bring data."

Wed, 25 Jul 2012 17:30:00 +0200

“In God we trust, all others bring data.” - William Edwards Deming, as quoted in...

Spamgourmet is still one of my most favorite services nobody...

Tue, 24 Jul 2012 16:21:03 +0200

Spamgourmet is still one of my most favorite services nobody really knows about. I’ve been using it for years - and I just discovered that it prevented almost 57.000 mails from reaching my inbox! That is Fifty-Seven-Thousand emails!

Exchange your old [WHATEVER] for a new [WHATEVER] have been...

Tue, 24 Jul 2012 10:05:21 +0200

Exchange your old [WHATEVER] for a new [WHATEVER] have been popular offline retail promotion tools. Amazon.de is pushing that now towards the web: Just send in a photo of your old razor - and get a voucher for a new one…

Axe creates a beautiful commercial based on the customer insight...

Mon, 23 Jul 2012 21:01:05 +0200

Axe creates a beautiful commercial based on the customer insight that every man had a woman he didn’t dare to talk to in his life…

Get a free introduction in Finance class from the University of Michigan

Mon, 23 Jul 2012 12:23:28 +0200

Get a free introduction in Finance class from the University of Michigan: Gautam Kaul is one of the...

One of the typical challenges that subscription models face is...

Fri, 20 Jul 2012 17:20:32 +0200

One of the typical challenges that subscription models face is cash-flow. A good way around it is to incentivize annual up-front payments. This is usually done on the payment page. But wouldn’t it be nice to upsell satisfied users into an annual plan? Here is a great example by Atlassian doing this for its OnDemand clients.

Upcoming Essay in Online Marketing Book

Wed, 18 Jul 2012 11:13:53 +0200

I’m currently working on an essay for the upcoming “100 Experts” book on cross...

This is a video of a talk I gave at the Online Marketing...

Wed, 18 Jul 2012 10:53:15 +0200

This is a video of a talk I gave at the Online Marketing Rockstars Conference in Hamburg in January. The big question: What if profitable Google Traffic is maxed out? How can you scale beyond?

The talk is in German, but here are some key take aways:

Watch out for the upcoming search retargeting options. You can already leverage them on your own users by generating 1st party search query data and leveraging that for real time bidding.
Use the placement report to scale beyond the GDN. I gave a talk about it in January on the online marketing rockstars conference. As most websites use AdSense as one of several ad platforms, you can get more of high converting traffic by analyzing the top placements in the placement report and then review these sites for other ad networks that they leverage to earn ad revenue. Then scale on these networks, as well.
Understand how http headers can tell you what placements are marketed by which ad networks. This is fairly easy to do with a http header analyzer like Fiddler

Watercolor the world with Stamen Maps

Thu, 19 Apr 2012 17:33:56 +0200

Everything is a dating landing page When Ion Interactive a/b...

Thu, 19 Apr 2012 10:31:18 +0200

Everything is a dating landing page

When Ion Interactive a/b tested different landing pages, they generated a reported 95% uplift in version C compared to version A. Lesson learned? A lot of products can be sold like dating products. Click on the picture to read the whole article about how and when to use sex to sell more at ConversionXL.