This blog is about everything I encounter in my life - both work and private - that I consider worth sharing. My work related posts will be about online marketing and the media industry. The posts concerning my private life will focus around my interests, such as literature, music, politics and video games. I’m glad you stopped by. Enjoy the read and join the conversation.  Subscribe to new articles from wordworkers.de var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-17461641-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); var _kiq = _kiq || []; (function(u){ var s = document.createElement('script'), f = document.getElementsByTagName('script')[0]; s.type = 'text/javascript'; s.async = true; s.src = '//s3.amazonaws.com/j.kissinsights.com/u/' + u + '.js?' + (5*Math.floor(new Date().getMinutes()/5)); f.parentNode.insertBefore(s, f); })('5174/700e8b4f17b3756d62d204f9e5cd0579f9a342e6'); Tumblr (3.0; @wordworkers)http://wordworkers.de/http://feedproxy.google.com/~r/Wordworkers/~3/ynyTVX4n6Ps/21382762894http://wordworkers.de/post/21382762894Thu, 19 Apr 2012 17:33:56 +0200<img src="http://feeds.feedburner.com/~r/Wordworkers/~4/ynyTVX4n6Ps" height="1" width="1"/>http://wordworkers.de/post/21382762894<img src="http://24.media.tumblr.com/tumblr_m2px06Q98C1qc58s1o1_500.jpg"/><br/><br/><p><strong>Everything is a dating landing page</strong></p> <p>When Ion Interactive a/b tested different landing pages, they generated a reported 95% uplift in version C compared to version A. Lesson learned? A lot of products can be sold like dating products. Click on the picture to read the whole article about how and when to use sex to sell more at ConversionXL.</p><img src="http://feeds.feedburner.com/~r/Wordworkers/~4/V4TS3L539bo" height="1" width="1"/>http://feedproxy.google.com/~r/Wordworkers/~3/V4TS3L539bo/21373604636http://wordworkers.de/post/21373604636Thu, 19 Apr 2012 10:31:18 +0200http://wordworkers.de/post/21373604636Finc3: This year, I have co-founded Finc3. Our company works on products for a more convenient web....<img src="http://feeds.feedburner.com/~r/Wordworkers/~4/hK3rnSq3QPg" height="1" width="1"/>http://feedproxy.google.com/~r/Wordworkers/~3/hK3rnSq3QPg/18787139394http://wordworkers.de/post/18787139394Mon, 05 Mar 2012 12:39:05 +0100http://wordworkers.de/post/18787139394Facebook has, since several months, improved security settings for users. Users can define in their...<img src="http://feeds.feedburner.com/~r/Wordworkers/~4/n3YLJzO1cXE" height="1" width="1"/>http://feedproxy.google.com/~r/Wordworkers/~3/n3YLJzO1cXE/15294142168http://wordworkers.de/post/15294142168Wed, 04 Jan 2012 14:47:00 +0100wowworld of warcraftfacebook advertisingfacebookcpconline marketinghttp://wordworkers.de/post/15294142168<a href="http://www.webos-blog.de/2011-12-30-der-webos-jahresruckblick-2011-hohen-und-tiefen/">Der WebOS Jahresrückblick</a><img src="http://feeds.feedburner.com/~r/Wordworkers/~4/O_exYD0gAkw" height="1" width="1"/>http://feedproxy.google.com/~r/Wordworkers/~3/O_exYD0gAkw/15024710732http://wordworkers.de/post/15024710732Fri, 30 Dec 2011 14:19:45 +0100http://wordworkers.de/post/15024710732“When we sign content for GOG, we contact abandonware websites and make them our affiliates....<img src="http://feeds.feedburner.com/~r/Wordworkers/~4/rFE6IW0MJHU" height="1" width="1"/>http://feedproxy.google.com/~r/Wordworkers/~3/rFE6IW0MJHU/12561564684http://wordworkers.de/post/12561564684Wed, 09 Nov 2011 19:08:16 +0100http://wordworkers.de/post/12561564684Email Marketing can be beautifully relevant, if it is a push communication based on specific user...<img src="http://feeds.feedburner.com/~r/Wordworkers/~4/_4fzfy48Ypg" height="1" width="1"/>http://feedproxy.google.com/~r/Wordworkers/~3/_4fzfy48Ypg/12466424647http://wordworkers.de/post/12466424647Mon, 07 Nov 2011 13:44:52 +0100http://wordworkers.de/post/12466424647<a href="http://blog.efrontier.com/insights/2011/09/august-2011-cpcs-in-all-sectors-are-up-in-the-double-digits-yoy.html">The simple reason why conversion optimization is so important</a><img src="http://feeds.feedburner.com/~r/Wordworkers/~4/NCy32Y1IE04" height="1" width="1"/>http://feedproxy.google.com/~r/Wordworkers/~3/NCy32Y1IE04/9909266201http://wordworkers.de/post/9909266201Wed, 07 Sep 2011 07:06:00 +0200http://wordworkers.de/post/9909266201<img src="http://25.media.tumblr.com/tumblr_lq2d2aaScJ1qc58s1o1_500.jpg"/><br/><br/><p>“Front end premiums” are what marketers call the inclusion of a free gift in a direct mail envelope.</p> <p>It usually massively increases the first conversion - the opening of the letter, and based on the premium, with the psychological obligation that you already received something for your action (e.g. free name labels), people feel more compelled to take the desired action in return.</p> <p>Attached is a strange example of a non-profit that asks you to “return the nickel”. Rightfully Reddit asks: <a href="http://www.reddit.com/r/reddit.com/comments/jl0cl/why_the_fuck_didnt_they_just_keep_it/">“Why the fuck didn’t they just keep it?!</a></p><img src="http://feeds.feedburner.com/~r/Wordworkers/~4/sBVvG6ZPN_Y" height="1" width="1"/>http://feedproxy.google.com/~r/Wordworkers/~3/sBVvG6ZPN_Y/9033998532http://wordworkers.de/post/9033998532Wed, 17 Aug 2011 10:32:33 +0200http://wordworkers.de/post/9033998532The Medium is the Message: I always enjoy “the-medium-is-the-message”-style of...<img src="http://feeds.feedburner.com/~r/Wordworkers/~4/iobLDkEKL-o" height="1" width="1"/>http://feedproxy.google.com/~r/Wordworkers/~3/iobLDkEKL-o/9015222202http://wordworkers.de/post/9015222202Wed, 17 Aug 2011 01:17:00 +0200http://wordworkers.de/post/9015222202<img src="http://25.media.tumblr.com/tumblr_lq0obmolMf1qc58s1o1_500.png"/><br/><br/><p>National Geographic uses a very clever twist for lead generation.</p> <p>Their site is structured into thematic areas - and each article within that area functions as a landing page for lead generation.</p> <p>Let’s say someone comes through reddit.com on a picture page - NG assumes that this user has an interest in photography. They therefore offer a free “field guide for photography” as a download in exchange for an opt-in and a valid email address.</p> <p>This dataset is later used for subscription marketing and doesn’t only contain the users personal information, but also a first indicator on what kind of products (e.g. photography-related) would be relevant for the user.</p> <p>Nicely done and an excellent example on how publishers can turn content pages into lead generation pages.</p><img src="http://feeds.feedburner.com/~r/Wordworkers/~4/VzwR5gVspOI" height="1" width="1"/>http://feedproxy.google.com/~r/Wordworkers/~3/VzwR5gVspOI/8992342422http://wordworkers.de/post/8992342422Tue, 16 Aug 2011 12:40:34 +0200online marketinglead generationconversion optimizationphotographynational geographichttp://wordworkers.de/post/8992342422<img src="http://25.media.tumblr.com/tumblr_ljpfke7IR51qc58s1o1_500.jpg"/><br/><br/><p>Was will uns bloß Ergo mit diesem Hintergrundbild auf der Anzeige für ihre Zahnersatzversicherung sagen?</p><img src="http://feeds.feedburner.com/~r/Wordworkers/~4/HsKBKPB4src" height="1" width="1"/>http://feedproxy.google.com/~r/Wordworkers/~3/HsKBKPB4src/4636659355http://wordworkers.de/post/4636659355Fri, 15 Apr 2011 19:36:14 +0200http://wordworkers.de/post/4636659355<a href="http://techcrunch.com/2011/04/10/peter-thiel-were-in-a-bubble-and-its-not-the-internet-its-higher-education/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29">Is Ivy League Education a bubble?</a><img src="http://feeds.feedburner.com/~r/Wordworkers/~4/zhyA_d68RWM" height="1" width="1"/>http://feedproxy.google.com/~r/Wordworkers/~3/zhyA_d68RWM/4532790525http://wordworkers.de/post/4532790525Tue, 12 Apr 2011 02:25:50 +0200http://wordworkers.de/post/4532790525<iframe width="400" height="300" src="http://www.youtube.com/embed/mzC-wWN7GCQ?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>The new Google Analytics Interface, introduced by Justin Cutroni.</p><img src="http://feeds.feedburner.com/~r/Wordworkers/~4/6AMWUlzF7JM" height="1" width="1"/>http://feedproxy.google.com/~r/Wordworkers/~3/6AMWUlzF7JM/3923892093http://wordworkers.de/post/3923892093Thu, 17 Mar 2011 19:22:03 +0100http://wordworkers.de/post/3923892093Das Harvard-Konzept, einen der Klassiker zum Thema Verhandlungsführung, gibt es jetzt als Hörbuch in...<img src="http://feeds.feedburner.com/~r/Wordworkers/~4/dtT8qEUP0os" height="1" width="1"/>http://feedproxy.google.com/~r/Wordworkers/~3/dtT8qEUP0os/3835488975http://wordworkers.de/post/3835488975Sun, 13 Mar 2011 19:26:34 +0100napsterhttp://wordworkers.de/post/3835488975You are listening to Los Angeles: What an ingenious idea: Los Angeles’ police scanners in a...<img src="http://feeds.feedburner.com/~r/Wordworkers/~4/HpoUJpmS7OU" height="1" width="1"/>http://feedproxy.google.com/~r/Wordworkers/~3/HpoUJpmS7OU/3710221089http://wordworkers.de/post/3710221089Tue, 08 Mar 2011 00:22:11 +0100http://wordworkers.de/post/3710221089Seit dem verunglückten Retro-Relaunch im letzten Jahr hat der PRINZ eigentlich wenig beeindruckendes...<img src="http://feeds.feedburner.com/~r/Wordworkers/~4/gsZIVFq0VEo" height="1" width="1"/>http://feedproxy.google.com/~r/Wordworkers/~3/gsZIVFq0VEo/3709042559http://wordworkers.de/post/3709042559Mon, 07 Mar 2011 23:16:31 +0100http://wordworkers.de/post/3709042559“We had 80 competitors in 2003. We saw that someone just won a deal from United Airlines. They...<img src="http://feeds.feedburner.com/~r/Wordworkers/~4/Mhz9DL2XwTk" height="1" width="1"/>http://feedproxy.google.com/~r/Wordworkers/~3/Mhz9DL2XwTk/2528775802http://wordworkers.de/post/2528775802Thu, 30 Dec 2010 18:00:41 +0100http://wordworkers.de/post/2528775802Adam Greco, the BI-director of Salesforce covered an interesting topic today: How can I handle...<img src="http://feeds.feedburner.com/~r/Wordworkers/~4/bbPa8isGZPI" height="1" width="1"/>http://feedproxy.google.com/~r/Wordworkers/~3/bbPa8isGZPI/1345957533http://wordworkers.de/post/1345957533Mon, 18 Oct 2010 22:49:00 +0200http://wordworkers.de/post/1345957533Update: Here&#8217;s feedback from Dennis Mortensen Alex Poon from Visual Revenue has written a...<img src="http://feeds.feedburner.com/~r/Wordworkers/~4/sOEzBXtkGdI" height="1" width="1"/>http://feedproxy.google.com/~r/Wordworkers/~3/sOEzBXtkGdI/1221739189http://wordworkers.de/post/1221739189Fri, 01 Oct 2010 15:22:00 +0200http://wordworkers.de/post/1221739189