World in Motion

Takeoff to Bollywood with Finnair!

2012-01-27T09:00:00.000-05:00

Ladies and gentlemen, what you have in front of you today is the largest show of emotion you will ever find from a Finn. Believe me. I'm from Finland! Granted, I can't say I'm the most typical Finn, but Finns are known to be extremely serious, and don't really show emotion all that often. Having said that, I'm extremely surprised by this video from Finnair. The crew must have downed a bottle of Finlandia the night before to take part in this in-flight dance to Delhi to celebrate India's Republic Day on January 26th. The video quality could have been a touch better, but overall, I'm happy to see Finnair take part in this sort of advertising. Very unexpected, but overall, I thought it rejuvenated the Finnair brand and made it look a little more 'alive'. Hyvä Suomi!

~Until Next Time~
WIM

STA Travel Australia "Move"

2012-01-16T08:30:00.000-05:00

This commercial for STA Travel, titled "MOVE", is part of a campaign called "I Want To Know." At first glance, it resembled the Levi's commercial where the guy walked across America. Sort of the same concept, but STA travel tweaked it a bit.

STA travel came out with three headings titled 'Move', 'Eat', 'Learn', and took footage from a 6 week trip and condensed to 1 minute. The one I have for you today (my personal favorite) is for the heading 'Move'. Everything seems to work in unison, and I really enjoyed how it was put together with the music.

~Until Next Time~
WIM

This week's drinking and driving specials

2012-01-12T08:00:00.000-05:00

I guess I didn't get around to posting during the holidays, but that's understandable right? Luckily, what I have for you this morning is an ad I came across during my trip to London. Cleverly designed to mimic a typical pub advert, this ad highlights the realities of drinking and driving. Oddly enough, I feel like this was particularly effective because you didn't expect it. Here I was thinking I was reading some actual drink specials, when all of a sudden I realized it was a public service announcement.

I thought this was particularly well done. Sometimes you get tired of seeing the same graphic depictions of what happens when you drive drunk, so this was a nice change of pace.

What do you think?

Skateboarder Rob Dyrdek kick-flips Chevy Sonic for ad

2011-12-20T09:53:00.000-05:00

Source: AUTOWEEK

I won't take too much of your time this morning, I'm actually leaving for London this afternoon! (Pretty pumped about that) Having said that, posting will be quite sparse as I'll be busy doing other things, but I hope to put something up! The post I have for you this morning though, will certainly not disappoint.

Rob Dyrdek, a professional skateboarder and MTV star, embarked on one of the craziest stunts to date. Combining both his driving and skateboarding skills, Rob performed a KICK FLIP with his Chevy Sonic. For those of you that aren't familiar with skateboarding terminology, a kick flip sounds pretty much like what it does, the board...flips. Now, imagine the thought of flipping a car! The stunt is part of Chevrolets new ad campaign that features some more non traditonal stuff like their new hatchback driving out of a plane, as well as another one that features The Sonic rolled off a 100-foot tower with a bungee cord attached. The stunt is extrmeley impressive, and yes, it certianly does boost the appeal of the car, but will I go out and buy it? Probably not. Would you?

~Until Next Time~
WIM

Would you play video games at the urinal?

2011-12-16T12:26:00.000-05:00

Source: SmartPlanet

You can count on the Brits for everything these days can't you? Captive Media, a tech start-up based in the U.K., have turned a regular urinal into a full functioning game console. Just when you thought you couldn't make going to the bathroom anymore fun, this innovative concept allows you to literally piss and play.

With a variety of games to choose from, the most dangerous (as seen by the video) is appropriately titled "On the Piste." The game allows users ski down a mountain and have their turns dictated by peeing left, and right. (Don't expect me to be playing next to the drunk bloke on either side of me). Something like this would only work if it was free, but it seems like it will cost you. Even with the ads Captivate hopes to display, I don't see it working out in the long term, and I can't imagine these bars/restaurants willing to pay for the installation of this technology. Cool idea though.

~Until Next Time~
WIM

For gifts you can't wait to give

2011-12-15T08:00:00.000-05:00

What more than a little Christmas cheer to start your Thursday? John Lewis, a department store in the UK, came out with this £5m pound ad that has households across the UK grabbing for their tissues. As the ad plays out, you slowly begin to feel a rush of childhood memories. I for one, remember waiting in anticipation for the moment I could open the first day of the advent calendar and eat the chocolate that's been patiently waiting but only to find out that I have another 23 days of chocolate goodness to get through. As we track the very patient young boy, his excitement is almost too much to handle, and he tries to find ways to make the time go faster. After what seems like an eternity, Christmas Day is finally here, and what else does a kid want to do on Christmas Day? Open presents, that's right! Wrong. We seemed destined to believe that the young boy was genuinely interested in opening his presents, until we see the boy deliver a very important message. It's better to give, than to receive. Truly, a heartfelt message, and a well delivered ad. What are some of your early childhood Christmas memories?

~Until Next Time~
WIM

It's lonely out there for a dictator

2011-12-12T08:00:00.000-05:00

Who would have thought that we would once find ourselves watching a commercial featuring the world's most famous dictators. I wouldn't think so at least. But I guess I was wrong. Nando's, the global grilled-chicken chain, together with director, Dean Blumberg, created an ad that features a lonely Robert Mugabe, reminiscing about the good old days with his friends Muammar al-Qaddafi, Saddam Hussein, Idi Amin and a few other friendly faces. This is certainly something we would never see here in the U.S. I can't even imagine the backlash something like this would receive. But, then again, that's why we count on these other countries to produce commercials like these for people like me to talk about.

Paired together with the song "Those Were The Days" by Mary Hopkin, the ad shows us a glimpse of some of the good times shared by these dictators. We begin with Mugabe having a water fight with his pal Muammar al-Qaddafi, and even going as far to showcase his token golden gun. We then find Mugabe playing in the sand with a smiling Saddam Hussein, but not before we got a chance to see him singing karaoke with our good friend, Mao. I think the ad really hit a high note when we find Mugabe and Ugandan dictator, Idi Amin, on the back of a tank re-enacting the famous pose first seen on the Titanic, where Leonardo DiCaprio is holding Kate Winslet.

As the ad comes to a close, we find a lonely Mugabe sitting at an empty table, with many of his past friends missing from the dinner party. A voice over comes along and says "no one should ever have to eat alone" so please indulge yourself in a Nando's 6-pack meal.

Obviously, this ad hit a few nerves when it was first released, and from what I found, I think it was eventually taken down. On the other hand, I applaud Nando's for taking a such a risk, and creating a commercial of this stature. This could have very easily gone wrong, but they managed to create something with the right amount of humor that made it very funny to watch.

~Until Next Time~
WIM

Vending Machine at Airport Prints Custom Banners

2011-12-07T08:00:00.000-05:00

What a BRILLIANT idea! I was browsing through PSFK earlier and came across this gem. Amsterdam Schiphol Airport recently installed a machine that prints out "welcome home" banners. With prices ranging from €3.95 to €14.95, you can customize your banner to read whatever you want. I mean, it's pretty clever. Generally, people go to the airport pretty excited to see whoever is coming in, and if you didn't have time to make your banner (or thought of making one), this genius time zapper, let's you spend the time in the arrivals hall crafting your own welcome message rather than impatiently waiting for whoever it is to get through customs. At the end of the day, the machine creates a positive experience for the person arriving, and the person making the banner, and more importantly, leaves them with a positive impression of Amsterdam Schiphol Airport.

~Until Next Time~

WIM

RAM Racing: How NOT to run a social media page

2011-12-05T08:00:00.000-05:00

This past weekend I took part in the inaugural Washington, DC Hot Chocolate 15K/5K operated by RAM Racing. From those who took part, it goes without saying, the entire event was a complete disaster. That aside, I'm not here to talk about what made this event unsuccessful, but rather, what made this event fail from a social media standpoint.

As many others do, people look to a company Facebook page for event related information, as well as for any immediate updates that are critical for people to know on raceday. The Facebook page for the Hot Chocolate 15K/5K failed on many levels. The page itself was bombarded with hundreds of negative comments before the race even began. With the race even being over, the page continues to be a haven for people expressing their displeasure for how the event took place. People hated it so much, they even went so far as to create a new Facebook page appropriately titled, "EPIC FAIL: Hot Chocolate 15K/5K."

First off, if you plan on using a Facebook page as a means of communication, please do so. We want information, we don't want "Fun Facts." So let's begin! As I made my way to National Harbor, you could tell there was something wrong right away. The amount of traffic was unreal. According to the Facebook page there was a severe accident that caused a major backup. As a result, a majority of the runners were not able to make it to the race on time. At this point, all we were told was that the race was going to be delayed 15 minutes. Funny enough, it appears that there was no accident at all, and as it seems race directors were looking to jump on any excuse for the delay and thought that a car accident would suffice. According to a majority of the comments I've read, there was no accident at all. I'd take them as pretty accurate as they were written by people IN the backup.

After hearing this, the comments began rolling in, one complaint after another. 100+ comments later, there was still NO update from race directors. One would think that if these directors cared at all, they would make some sort of a conscious effort in informing runners that their spot in the race was not going to be jeopardized, and that they were doing their best in making sure everyone got to the starting line safely. Unfortunately, there was nothing along those lines, but rather a page filled with complaints. I would only imagine these people would care, seeing that no race could take place if no one was there to attend. I'm not asking for much here, just a small little update showing us that you CARE and that you're looking out for us.

With no updates from anyone at RAM Racing, we all of a sudden got the ONLY update of the day as to what was happening, and that was that the beginning of the race was now pushed to 8:15 to allow those in traffic to arrive. With hundreds and hundreds of comments coming in, this is all you could muster up? Come on now. With the flood gates now open to complaints, there was no communication from RAM Racing for another 7 hours! People have been training, and looking forward to this day for who knows how long, but all you could manage to type was that the race was now being pushed back. Take a moment and address people's concerns even if you need to go through them comment by comment. Otherwise, don't bother having a page up at all.

Now, what happened next is really what got me going. It's one thing if no one was monitoring the Facebook page, but it's another if someone from RAM Racing is there DELETING comments, and going as far as BLOCKING people from commenting on the wall. Here you have people clearly very upset, and all you can do is delete people's comments? People paid $65 for a race that didn't live up to expectations and for a jacket that at best, resembled a fashionable looking poncho.

All you had to do was SAY SOMETHING. SHOW US you actually care. There wasn't one instance where someone from RAM Racing tried to facilitate the very hectic day for any of the participants. And, on top of that, when they did decide to say something all they had to say was that there were "issues with today's race", and nothing more. No apology, nothing. No mention to the fact that they were deleting comments for whatever reason. Even in that example, all you had to say was, sorry, if you have noticed that your comments were deleted, we do not condone any sort of profanity, and leave it at that. I don't even know if there was profanity, but tell them they were being deleted for a reason. Otherwise, it just looks like you were trying to cover yourselves up, and it looks incredibly sketchy.

Unfortunately, it still appears that those at RAM Racing have learned nothing. A half hearted apology was posted on their Facebook wall, which didn't actually seem like an apology at all. From what I calculated, the owners certainly left Saturday's event with a hefty chunk of change. With the enormous amount of negative feedback this event received, and the number of people who displayed their displeasure, you would think that the owners at RAM Racing would maybe TRY win back their support by offering some sort of incentive for people to sign up next year, and from what it looks like, it might not even take place. But hey, here's an idea. Give the 20,000 racers, or whatever the number was, some sort of "I'm sorry" gift. Give them a free shirt, give them a coupon to Melting Pot for some more CHOCOLATE fondue, give them SOMETHING. People will like you a lot more if you do in fact show us you are deeply sorry, and would do anything to win back the support of DC. Unfortunately, from what it seems, you are doing everything you can to make sure no one signs up for your race again.

I really understand they were hoping for this event to go without any problems, but the moment you think more about yourself than the people attending your event, that's when things go wrong. Take a moment and imagine if you were in the runners shoes, and what you would want to hear, and how you would feel if this happened to you. Unfortunately, some people never learn, and they pay for it later.

Before I go ahead and post this, I noticed there was an update from race director, Steve Nearman, from the Wilson Bridge Half Marathon, which not only shows some sort of thought process but also that he cares. Hell, he didn't even take part in this weekend's race and he is already issuing a statement. Far more than anything I saw from the people at RAM Racing. Talk about GOOD PR! Here is what he said:

With that said, I understand this was quite a long rant, but I open this up to all the other participants who took part in the Hot Chocolate 15K/5K this past weekend, and even to those who have taken part in previous RAM Racing events. I'd enjoy hearing your comments, and despite all the problems that occurred, I hope everyone managed to have a great day otherwise.

~Until Next Time~

WIM

New Samsung Ad Mercilessly Mocks Apple Fans

2011-12-01T09:00:00.000-05:00

Finally, a commercial that has enough bravado to take on the iPhone. I'm surprised we haven't seen these types of commercials sooner. The earliest commercials I can remember are those PC vs. Mac spots. I came across this commercial thanks to Will Burns at Ideasicle, and there is quite a conversation going on as to whether or not it was effective on their Facebook page.

The commercial, produced by 72andsunny, features what Samsung sees as "typical iPhone users" waiting in an endless line for the newest iPhone, as others walk by and show off their new Samsung phone with its bigger screen, and 4G technology. These mocha drinking hipsters don't really know what to do with themselves as talk of this new phone seems to be stealing the show.

I personally find those long lines just a byproduct of brilliant marketing. Yes, I have an iPhone, but nothing on it is any different than what I've had since 2007. When Nokia was in its prime, my N95 had a 5 mega pixel camera, 3G technology, Maps, Video Chat functionality, multimedia messaging and much more. If it wasn't for poor execution, they would still be in the smartphone craze we are in right now. On the other hand, these are all marketed as "new" features on the iPhone. This alone shows us how far behind the U.S. really is in the mobile market.

The only thing that makes the iPhone what it is are the apps, and nothing more. Well, I'll include the fact that the people at Apple know how to make an elegant looking phone, but even with the iPhone 4, you spend half the time wiping away the damn smudges you get on the all glass display. The thing I like about this approach is that it shows us that there are other options, and they might EVEN be better believe it or not. I don't know if you remember, but I certainly remember the days when all of us had a different phones, and just the thought of seeing another phone spiked our curiosity as to what new phone it was. Nowadays, it's just iPhone's wherever you look. Unfortunately, Steve Jobs did a great job in building a following, which makes it so hard to switch to anything else. As always, leave your thoughts in the comment section below, or join the conversation on our Facebook page.

~Until Next Time~
WIM

Microsoft's claim that its voice command system is Siri's equal is put to the test

2011-11-27T09:30:00.000-05:00

Ahh yes, another Microsoft blunder. Microsoft's Chief Research and Strategy Officer, Craig Mundie, claimed that Microsoft's "Tellme" was just as superior as Apple's "Siri." It would have been a good idea for him to maybe try out Siri before saying something like this, but I guess that's too late. To put it to the test, Jason Cartwright went ahead and compared Tellme and Siri to a voice off. In the following video, you'll see that Jason asks an iPhone 4S running Siri and a Windows Phone 7 running Tellme identical questions, and seeing which one was more accurate. As you will soon find out, the results are pretty funny.

Based on the video alone, you would think that even dialing someone would prove impossible on the Windows phone. However, Microsoft thinks that not only is Tellme just as good as Siri, you could even book an entire wedding through it alone. Watch the video below of Tellme in action, but I wouldn't believe much. Certainly Microsoft knew this would come back and haunt them at some point, I just didn't think it would be this easy.

~Until Next Time~
WIM

Nokia: Amazing Everyday

2011-11-08T07:00:00.000-05:00

Thanks to AdAge, I stumbled across the very first ad for the new Nokia Lumia phone. I might be a little bias, but man, I'm excited to see this. The thing I like about Nokia's ads are that they are all so refreshingly unique and different. When I say different, I'm comparing it to the typical iPhone spot you see, with the same boring voice over and the same pitch about a new app that will help you in some way or another. For the time being, Nokia plans on pushing the new devices to Europe, but hopes to have them in the U.S. sometime in 2012. Unfortunately, it will be somewhat tough to test out the device as they probably won't be available on Verizon because of their CDMA network. Needless to say, I'm very excited for Nokia to come back into the game and from the looks of it with a strong contender.

~Until Next Time~
WIM

Dos Equis: On Failing

2011-11-07T07:00:00.000-05:00

Dos Equis? Love these commercials. No matter how many times I see these commercials they just don't ever seem to get old. His advice is usually pretty spot on, and always delivered with such a cool demeanor. Love it. Stay thirsty, my friends.

~Until Next Time~
WIM

We're a culture, not a costume: Student Ads Take Aim at Racist Halloween Costumes

2011-10-31T07:00:00.000-04:00

Originally seen on AdFreak, today's Halloween inspired post goes into all those costumes some of us find "ok" or "funny" but rather, they are seen as racially insensitive in other parts of the world. We have certainly all seen them before, we might even have friends who do it, but inappropriate Halloween costumes pretty much go hand in hand with Halloween.

A student group at Ohio University called Students Teaching Against Racism (STARS), are behind this campaign titled "We're a culture, not a costume." Quite clever if I'd say so myself. Some people take it to a whole new level as seen by the image on the right where the individual is dressed as an Arab strapped with a bomb. There are so many things wrong with that I don't even know where to begin. Certainly, some people don't intend on coming across as racist, but what if the tables were turned and the opposite happened. Would they be ok with others mocking the way they looked? Probably not. Would love to hear what everyone thinks about this topic. Otherwise, I have two very important things to say 1) Happy Halloween! and 2) What did you dress up as?

~Until Next Time~

WIM

Nokia's Lumia translates as 'prostitute' in Spanish

2011-10-26T22:37:00.001-04:00

Yikes. Talk about a major blunder. I was reading through the Finnish paper Ilta Sanomat, and could not believe me eyes when I read that Nokia's newest phone "Lumia" translates as 'prostitute' in Spanish. Europe is obviously one of Nokia's bigger markets, and I would bet that Nokia phones are more apparent in Spain as they are here in the US. Having said that, you would think that somewhere in the development of this phone, someone would see if Lumia ACTUALLY meant anything. I mean, I could do a quick Google search for you and find that information in just a few seconds. This is almost a blessing in disguise of sorts. Nokia, who clearly is losing market share in the smartphone market needs every bit of publicity to get people talking about their phone. Yes, people are mentioning Nokia and Lumia all of over the web, but is it for the right reasons? Personally, I doubt it will have any effect on sales, but being from Finland, and seeing Nokia's decline over the last few years, I had hoped that they would put a little more thought into their research. Either way, the phone has had great reviews so far, but nothing will take away from what the true meaning of Lumia actually is.

~Until Next Time~

WIM

Herman Cain’s New Ad Will Blow You Away…

2011-10-25T09:33:00.001-04:00

I don't know what's creepier...the chief of staff looking right into the camera as he takes a drag from his cigarette, or presidential hopeful Herman Cain put on an awkward smile with the tune of "I am America" playing in the background. There are plenty of reasons why this commercial should never have been aired. According to Herman, his intentions were not to create something very substantial, but rather something that went viral and created some buzz. Unfortunately, when it's not done properly, you're just left with a very permanent mistake. Take a look for yourself, and let me know what you thought.

~Until Next Time~
WIM

Keep Walking, Brazil.

2011-10-24T06:00:00.000-04:00

Johnnie Walker seems to always produce world class commercials. With an effort to boost Brazil from a sleeping giant to a colossus that has finally awakened, Johnnie Walker, and "Rock Giant," look to do just that. In the following commercial, you will see the "Rock Giant" emerge from Rio de Janeiro's scenic Sugar Loaf mountain and take his first few steps towards a new Brazil. A Brazil of the future. The commercial closes with the tag line, "The giant is no longer asleep" followed by the classic "Keep Walking" slogan tweaked to read "Keep Walking, Brazil." These types of commercials are the ones that are always so effective. The subtle ones. The ones that make you want to find it on YouTube and save it as a favorite so you can watch it again later on, even if you don't speak any Portuguese. Talk about effective.

~Until Next Time~
WIM

Nope! It's just Chuck Testa

2011-10-21T06:00:00.000-04:00

I don't know how I let this slip by me, or the fact I didn't see it anywhere in my newsfeed. This has got to be by far the strangest/creepiest/whatever else you want to add commercial I have EVER seen. I'd say the creepiest part is when you find the smiling woman sleeping next to Chuck Testa. If you haven't watched the commercial already, you will soon find out it's a commercial for Ojai Valley taxidermy. Besides it being incredibly amusing, I'm sure he actually got some new business out of it. If you happen to take him up on his business, just remember that he doesn't do pets. Oh and also, if you decide to look at the Ojai Valley Taxidermy YouTube page, remember that it has some pretty graphic footage, and definitely not for those with a weak stomach.

~Until Next Time~
WIM

Wonderful Pistachios meets Angry Birds

2011-10-19T06:00:00.000-04:00

Angry Birds! I think it goes without saying, but I think we all know how addicting this game is. Their popularity has certainly sky rocketed, and you seem to see them everywhere. Finnair even held an Angry Birds competition on their inaugural flight from Helsinki to Singapore! I don't know about you, but that's pretty extreme if I say so myself. Anyhow, here is the latest "Get Crackin" commercial from Wonderful Pistachios. Definitely a little biased but I loved seeing this commercial. It certainly beat seeing Snooki in their last spot. What I find amazing about this though, is that, this company is able to generate so much interest about something so simple like pistachios. Whoever thought pistachios could even be cool?

Well, this commercial certainly gave me that feeling.

~Until Next Time~
WIM

Apple: Think Different

2011-10-07T06:00:00.000-04:00

With the recent passing of Steve Jobs, I thought it would be fitting to showcase Apple's "Think Different" campaign from 1997. Steve was a true visionary and the world will certainly miss his classic blue jeans and black long sleeve shirt. Without further adieu, let's get right into the commercial. RIP Steve Jobs.

~Until Next Time~
WIM

Mens' Crotch, Biceps Most Attractive to Women

2011-09-15T06:00:00.000-04:00

Looks like the guys got a little payback. If you didn't know, there was a video made a little while back of a woman who was situated with a camera on her butt. The idea, as I'm sure you already know, was to see how many men took a good view of the lady's backside. (Video Below)

Well, the men got their payback, and not only did they have a butt cam, but they also had a glasses cam, bicep cam, and a crotch cam. Apparently, women couldn't decide what they liked best! Either way, as the video proves, women seemed to turn their attention to the mans crotch and biceps.

~Until Next Time~
WIM

Ahoy, Spicey!

2011-09-14T06:00:00.000-04:00

Sorry, Old Spice. It's just not the same without Isaiah. I see what you're trying to do though. However, Isaiah Mustafa can only be imitated but never replicated. He certainly shouldn't be imitated by the same agency in charge of creating that brilliant campaign. Whenever something new comes out that even slightly resembles the commercials Isaiah appeared in, we will automatically think you're just trying to copy it. Why not spend your energy creating something new and fresh, rather than just jumping on the success of your old campaign. I think it's time to let it go and move on.

~Until Next Time~
WIM

Heineken and "The Date"

2011-09-13T06:00:00.000-04:00

Sorry about the rather odd screenshot, but I thought it was rather attention grabbing if I say so myself. Heineken has been on a roll with these new campaigns that feature the alpha male of a party, taking control and showing everyone how it's done. According to Marketing Daily, the commercial below will make its TV debut during Sunday Night Football on NBC on Sept. 18th. The good thing is, I have it for you today! Now, when you're huddled by the TV come next Sunday, you'll say, "I saw it on The WIM first!" At least I hope you do.

According to Lesya Lysyj, the CMO for Heineken USA, the campaign looks to target males aged 21 to 34. Their goal was to showcase how to act in situations "where we know our enthusiasts want to demonstrate their confidence, resourcefulness and ability to navigate any social situation -- such as when making an entrance at a party or going on a date," she says. "This feeling of worldliness and assurance resonates with our target consumers around the globe, and we feel the cinema provides a unique and superior medium through which to tell our story to a captive audience."

A very clever commercial, and extremely well done. I'm looking forward to seeing more work like this in the future!

~Until Next Time~
WIM

Coke Zero AND......

2011-09-12T06:00:00.000-04:00

I've always applauded the commercials that Coke comes out with. They seem to always switch a nerve deep inside that triggers some sort of emotional connection. Whatever it is, it works, and it keeps me buying coke, and loving their commercials. What you have here is a spot for Coke Zero ANNNNND for their zero calorie drink. It's done in true Coke fashion, and filled with common Coke occurrences as seen in other Coke commercials. The only thing it's really missing is the polar bear...but then again, you wouldn't see the polar bear in a commercial for Coke Zero now, would you?

~Until Next Time~
WIM

Back For the Future

2011-09-09T17:38:00.000-04:00

Talk about some sweet new kicks to hit the market. Nike, in partnership with the Michael J. Fox Foundation for Parkinson's research, is auctioning off 1,500 pairs of the Nike MAG self-lacing shoe. As you may have guessed, they were originally worn by Marty McFly in the movie Back to the Future II. If you're interested in making a bid for these sweet shoes, visit nikemag.ebay.com. Unfortunately, you're going to have to wait until 2015 for the power lace to become available. The commercial as you will soon see, features the likes of Kevin Durant, Bill Hader, Christopher Lloyd, Tinker Hatfield and Donald Fullilove. I've followed that up with a closer look at the shoe itself, and end you with a message from the man himself, Michael J. Fox.

~Until Next Time~

WIM