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        <title>World of Business (HD) 2G</title>
        <link>http://www.fhnw.ch/business/homepage</link>
        <description>The films describe economic topics such as "price", "competition", "inflation", "interest" and "money" in an easily understandable manner. Please be aware that only essential elements are visualized, additional aspects are overlooked. The films take 2-3 minutes each and are suitable for use in the classroom. </description>
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        <copyright>FHNW | School of Business | Academy of Art and Design | Electronic Studio of the Academy of Music</copyright>
        <managingEditor>suresh@fhnw.ch (Suresh Surenthiran)</managingEditor>
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        <pubDate>Thu, 12 Apr 2012 13:42:06 +0200</pubDate>
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        <itunes:author>FHNW | School of Business | Academy of Art and Design | Electronic Studio of the Academy of Music</itunes:author>
        <itunes:subtitle>FHNW - School of Business</itunes:subtitle>
        <itunes:summary>The films describe economic topics such as "price", "competition", "inflation", "interest" and "money" in an easily understandable manner. Please be aware that only essential elements are visualized, additional aspects are overlooked. The films take 2-3 minutes each and are suitable for use in the classroom. </itunes:summary>
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            <title>Money</title>
            <link>http://www.fhnw.ch/business/homepage</link>
            <description><![CDATA[This two-minute film of the School of Business FHNW tells the story of money from barter to commodity money and coinage right up to banknotes.]]></description>
            <pubDate>Wed, 06 Jul 2011 01:41:07 +0200</pubDate>
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            <itunes:summary>This two-minute film of the School of Business FHNW tells the story of money from barter to commodity money and coinage right up to banknotes.</itunes:summary>
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            <itunes:duration>2:42</itunes:duration>
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            <title>Price</title>
            <link>http://www.fhnw.ch/business/homepage</link>
            <description><![CDATA[This two-minute film, created by the School of Business FHNW, shows how market prices develop in a market economy from the interaction between buyers and sellers.]]></description>
            <pubDate>Wed, 06 Jul 2011 01:41:07 +0200</pubDate>
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            <itunes:summary>The film shows how prices develop from the interaction between buyers and sellers using a specific sales situation similar to those which arise in a market economy. The film is suitable for use in the classroom. </itunes:summary>
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            <itunes:duration>1:44</itunes:duration>
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            <title>Interest</title>
            <link>http://www.fhnw.ch/business/homepage</link>
            <description><![CDATA[This two-minute film, created by the School of Business FHNW, shows how an asset’s rate of interest contributes to its value: chickens lay eggs. These can either be used to bake a cake (consumption) or left to hatch into young chickens (appendix), which lay eggs again (compound interest).]]></description>
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            <itunes:summary>The film illustrates the effect of compounding interest in an entertaining way. Based on the egg-laying hens (interest rate, the eggs in the movie), it is clear that one can either consume or reinvest an asset to generate higher returns. If the interest is applied repeatedly over a long period, the value of the asset increases. </itunes:summary>
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            <itunes:duration>2:08</itunes:duration>
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            <title>Competition</title>
            <link>http://www.fhnw.ch/business/homepage</link>
            <description><![CDATA[Competition is explained in this film created by the School of Business FHNW. As a result of competition, vendors must consider the offer of their competitors when setting prices.]]></description>
            <pubDate>Wed, 06 Jul 2011 01:40:02 +0200</pubDate>
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            <itunes:summary>The film shows a competitive situation with several vendors. As a result, vendors must consider the offer of fellow competitors when setting their prices. The providers are not free to set the prices they wish; prices are influenced by consumers’ purchasing behavior. </itunes:summary>
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            <itunes:duration>3:08</itunes:duration>
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            <title>Inflation</title>
            <link>http://www.fhnw.ch/business/homepage</link>
            <description><![CDATA[Inflation is explained in this two-minute film created by the School of Business FHNW: The money supply is increased while the amount of goods available to be consumed remains constant.]]></description>
            <pubDate>Wed, 06 Jul 2011 01:39:30 +0200</pubDate>
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            <itunes:summary>The film illustrates what inflation is, based on automobile manufacturing. Due to the larger supply of money, more money must be paid for the cars. As a result, they become more expensive. </itunes:summary>
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