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	<title>World of DTC Marketing.com</title>
	
	<link>http://worldofdtcmarketing.com</link>
	<description>What's good for patients is good for healthcare businesses</description>
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		<title>Why do people go online for health information ?</title>
		<link>http://worldofdtcmarketing.com/why-do-people-go-online-for-health-information/focus-on-patients/</link>
		<comments>http://worldofdtcmarketing.com/why-do-people-go-online-for-health-information/focus-on-patients/#comments</comments>
		<pubDate>Fri, 01 Jun 2012 05:36:59 +0000</pubDate>
		<dc:creator>richardm</dc:creator>
				<category><![CDATA[Focus on patients]]></category>
		<category><![CDATA[Health information]]></category>
		<category><![CDATA[Health information online]]></category>
		<category><![CDATA[Why are patients going online for health information ?]]></category>

		<guid isPermaLink="false">http://worldofdtcmarketing.com/?p=1623</guid>
		
			<content:encoded><![CDATA[Let&#8217;s play detective.  Facts: According to recent research from Gallup;  In U.S., More Than 8 in 10 Rate Nurses, Doctors Highly, in addition 70% of patients believe what their doctors tell them...<br/>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Why is TV advertising for Rx drugs in decline ?</title>
		<link>http://worldofdtcmarketing.com/why-is-tv-advertising-for-rx-drugs-in-decline/prescription-drug-dtc-marketing/</link>
		<comments>http://worldofdtcmarketing.com/why-is-tv-advertising-for-rx-drugs-in-decline/prescription-drug-dtc-marketing/#comments</comments>
		<pubDate>Thu, 31 May 2012 05:30:52 +0000</pubDate>
		<dc:creator>richardm</dc:creator>
				<category><![CDATA[Prescription drug DTC marketing]]></category>
		<category><![CDATA[TV ads]]></category>

		<guid isPermaLink="false">http://worldofdtcmarketing.com/?p=1458</guid>
		
			<content:encoded><![CDATA[TV can be great for driving awareness when it comes to new Rx products but what has changed so much, I believe, is that the path from awareness to getting an Rx has become longer and more...<br/>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Why don’t drug companies provide better content on websites ?</title>
		<link>http://worldofdtcmarketing.com/why-dont-drug-companies-provide-better-content-on-websites/internet/</link>
		<comments>http://worldofdtcmarketing.com/why-dont-drug-companies-provide-better-content-on-websites/internet/#comments</comments>
		<pubDate>Wed, 30 May 2012 05:20:24 +0000</pubDate>
		<dc:creator>richardm</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Content marketing]]></category>

		<guid isPermaLink="false">http://worldofdtcmarketing.com/?p=1551</guid>
		
			<content:encoded><![CDATA[Content drives conversations. Conversation engages your customers. Engaging with people is how your company will survive and thrive in this newly social world. In other words, online content is a...<br/>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Innovation in health from a 15 year old ?</title>
		<link>http://worldofdtcmarketing.com/innovation-in-health-from-a-15-year-old/in-the-news/</link>
		<comments>http://worldofdtcmarketing.com/innovation-in-health-from-a-15-year-old/in-the-news/#comments</comments>
		<pubDate>Tue, 29 May 2012 06:49:07 +0000</pubDate>
		<dc:creator>richardm</dc:creator>
				<category><![CDATA[in the news]]></category>
		<category><![CDATA[Pancreatic cancer]]></category>

		<guid isPermaLink="false">http://worldofdtcmarketing.com/?p=4852</guid>
		
			<content:encoded><![CDATA[North County High School freshman Jack Andraka earned the grand prize at the Intel International Science and Engineering Fair for creating a test that can detect early-stage pancreatic cancer with...<br/>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Web first place people go for health information.  But you knew that already didn’t you?</title>
		<link>http://worldofdtcmarketing.com/web-first-place-people-go-for-health-information-but-you-knew-that-already-didnt-you/internet/</link>
		<comments>http://worldofdtcmarketing.com/web-first-place-people-go-for-health-information-but-you-knew-that-already-didnt-you/internet/#comments</comments>
		<pubDate>Tue, 29 May 2012 06:08:46 +0000</pubDate>
		<dc:creator>richardm</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[emarketer]]></category>

		<guid isPermaLink="false">http://worldofdtcmarketing.com/?p=547</guid>
		
			<content:encoded><![CDATA[Some interesting data from eMarketer .  The first tidbit was that the first place people go for health information is the Internet.  If this is surprising to you one has to wonder where you have been...<br/>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Supplements: Marketing scam or real benefits ?</title>
		<link>http://worldofdtcmarketing.com/supplements-marketing-scam-or-real-benefits/in-the-news/</link>
		<comments>http://worldofdtcmarketing.com/supplements-marketing-scam-or-real-benefits/in-the-news/#comments</comments>
		<pubDate>Fri, 25 May 2012 07:36:47 +0000</pubDate>
		<dc:creator>richardm</dc:creator>
				<category><![CDATA[in the news]]></category>

		<guid isPermaLink="false">http://worldofdtcmarketing.com/?p=4847</guid>
		
			<content:encoded><![CDATA[According to the Daily Telegraph: Calcium supplements taken by millions of people every day can double the risk of heart attacks, according to a study, while researchers say they do little to protect...<br/>
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		<slash:comments>4</slash:comments>
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		<item>
		<title>The role of Corporate Communications within the drug industry</title>
		<link>http://worldofdtcmarketing.com/the-role-of-corporate-communications-within-the-drug-industry/business-of-the-drug-industry/</link>
		<comments>http://worldofdtcmarketing.com/the-role-of-corporate-communications-within-the-drug-industry/business-of-the-drug-industry/#comments</comments>
		<pubDate>Thu, 24 May 2012 05:22:51 +0000</pubDate>
		<dc:creator>richardm</dc:creator>
				<category><![CDATA[Business of the drug industry]]></category>
		<category><![CDATA[Corporate Communications]]></category>

		<guid isPermaLink="false">http://worldofdtcmarketing.com/?p=1050</guid>
		
			<content:encoded><![CDATA[My guess is that corporate communications people feel like they are in shark infested waters with a lot of hungry sharks but is there a role for corporate communications people today within pharma ?...<br/>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Marketing to health care professionals</title>
		<link>http://worldofdtcmarketing.com/marketing-to-health-care-professionals/marketing-to-health-care-professionals/</link>
		<comments>http://worldofdtcmarketing.com/marketing-to-health-care-professionals/marketing-to-health-care-professionals/#comments</comments>
		<pubDate>Thu, 24 May 2012 05:07:09 +0000</pubDate>
		<dc:creator>richardm</dc:creator>
				<category><![CDATA[Marketing to health care professionals]]></category>
		<category><![CDATA[Marketing to physicians]]></category>

		<guid isPermaLink="false">http://worldofdtcmarketing.com/?p=1152</guid>
		
			<content:encoded><![CDATA[A  survey by HealthLeaders Media found that 76.6% of senior managers at US healthcare organizations—including CEOs, physicians, finance, technology, health plan, marketing and quality...<br/>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>The end of DTC marketing</title>
		<link>http://worldofdtcmarketing.com/the-end-of-dtc-marketing/prescription-drug-dtc-marketing/</link>
		<comments>http://worldofdtcmarketing.com/the-end-of-dtc-marketing/prescription-drug-dtc-marketing/#comments</comments>
		<pubDate>Wed, 23 May 2012 12:51:29 +0000</pubDate>
		<dc:creator>richardm</dc:creator>
				<category><![CDATA[Contrarians POV]]></category>
		<category><![CDATA[Prescription drug DTC marketing]]></category>
		<category><![CDATA[Direct-to-consumer advertising]]></category>
		<category><![CDATA[DTC]]></category>

		<guid isPermaLink="false">http://worldofdtcmarketing.com/?p=4827</guid>
		
			<content:encoded><![CDATA[It&#8217;s over, finished, done.  Unless brain dead drug companies wake up and change the way they market their products to consumers DTC marketing is going to become a tactic of the past when drug...<br/>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>While journals argue about PSA tests men are left on their own</title>
		<link>http://worldofdtcmarketing.com/while-journals-argue-about-psa-tests-men-are-left-on-their-own/focus-on-patients/</link>
		<comments>http://worldofdtcmarketing.com/while-journals-argue-about-psa-tests-men-are-left-on-their-own/focus-on-patients/#comments</comments>
		<pubDate>Tue, 22 May 2012 13:04:15 +0000</pubDate>
		<dc:creator>richardm</dc:creator>
				<category><![CDATA[Focus on patients]]></category>
		<category><![CDATA[Prostate cancer]]></category>
		<category><![CDATA[Prostate-specific antigen]]></category>

		<guid isPermaLink="false">http://worldofdtcmarketing.com/?p=4823</guid>
		
			<content:encoded><![CDATA[A government panel has said that physicians should no longer offer PSA tests to healthy men  because it can lead to a lower quality of life with a lot of additional problems.   Almost 250,000 men are...<br/>
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