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	<title>Write Direction</title>
	
	<link>http://www.writedirection.com</link>
	<description>Freelance copywriter specializing in Web &amp; direct marketing communications</description>
	<lastBuildDate>Mon, 20 May 2013 21:29:31 +0000</lastBuildDate>
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		<title>Facebook Tip: Do Your Friends Love You Enough to “Like” You?</title>
		<link>http://www.writedirection.com/facebook-tip-friends-like-you</link>
		<comments>http://www.writedirection.com/facebook-tip-friends-like-you#comments</comments>
		<pubDate>Wed, 15 May 2013 22:26:45 +0000</pubDate>
		<dc:creator>Debra Jason</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.writedirection.com/?p=4408</guid>
		<description><![CDATA[<p><a href="http://www.writedirection.com/wp-content/uploads/2013/05/InviteFriendsBox.png" rel="shadowbox[sbpost-4408];player=img;"><img class="alignleft size-full wp-image-4409" alt="Faceblook Invite Friends Box" src="http://www.writedirection.com/wp-content/uploads/2013/05/InviteFriendsBox.png" width="270" height="172" /></a>Ever notice, when you’re on your Fan Page, there’s a box that says “Invite Friends?” (NOTE: To respect privacy, I erased the names of the peeps in my Invite Box image to the left.)</p>
<p>On different days, different names pop up and you might think “<em>cool, I’ll invite those folks to “like” my page.</em>&#8221; I know, I thought that way.</p>
<p>However, I noticed that even after hitting the “invite” button, the same peeps would appear in that box repeatedly. I started to worry that I’d be inviting them more than once without realizing it and I didn’t want to come across to them as being a “nudge.”</p>
<p>Today, thanks to <a title="Andrea Vahl, Social Media Coach" href="http://andreavahl.com" target="_blank">Andrea Vah</a>l (aka Grandma Mary – the &#8230; <a href="http://www.writedirection.com/facebook-tip-friends-like-you" class="read_more">Read More &#187;</a></p>]]></description>
				<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><a href="http://www.writedirection.com/wp-content/uploads/2013/05/InviteFriendsBox.png" rel="shadowbox[sbpost-4408];player=img;"><img class="alignleft size-full wp-image-4409" alt="Faceblook Invite Friends Box" src="http://www.writedirection.com/wp-content/uploads/2013/05/InviteFriendsBox.png" width="270" height="172" /></a>Ever notice, when you’re on your Fan Page, there’s a box that says “Invite Friends?” (NOTE: To respect privacy, I erased the names of the peeps in my Invite Box image to the left.)</p>
<p>On different days, different names pop up and you might think “<em>cool, I’ll invite those folks to “like” my page.</em>&#8221; I know, I thought that way.</p>
<p>However, I noticed that even after hitting the “invite” button, the same peeps would appear in that box repeatedly. I started to worry that I’d be inviting them more than once without realizing it and I didn’t want to come across to them as being a “nudge.”</p>
<p>Today, thanks to <a title="Andrea Vahl, Social Media Coach" href="http://andreavahl.com" target="_blank">Andrea Vah</a>l (aka Grandma Mary – the slightly cranky Social Media Edutainer), I discovered that this “Invite Friends” box is better off ignored. I was glad to hear it as I have definitely found it to be kind of “wonky.” Therefore, I wasn’t all that shocked when Andrea suggested we steer clear and avoid using it as a means of inviting friends to “like” our pages.</p>
<p>I was pleasantly surprised when she showed me a new way to invite friends. It’s so easy that I couldn’t believe I didn’t know it was there. So, I’m happy to share this with you to make bringing your friends to the party easier as well.</p>
<p><strong>Here are 5 simple steps to follow:</strong></p>
<p><strong>1. Log onto Facebook as your Personal Profile.</strong></p>
<p><strong>2. Go to your Fan Page (still logged in as your personal profile).</strong><br />
<a href="http://www.writedirection.com/wp-content/uploads/2013/05/FB-ProfileLogInSML.png" rel="shadowbox[sbpost-4408];player=img;"><img class="aligncenter size-full wp-image-4430" alt="Log In to Facebook As Your Profile" src="http://www.writedirection.com/wp-content/uploads/2013/05/FB-ProfileLogInSML.png" width="448" height="76" /></a></p>
<p><strong>3. Once on your Fan Page, click on the “Build Audience” button.</strong></p>
<p><strong>4. Highlight “Invite Friends” on the drop down menu.</strong><br />
<a href="http://www.writedirection.com/wp-content/uploads/2013/05/BuildAudienceBox.png" rel="shadowbox[sbpost-4408];player=img;"><img class="aligncenter size-full wp-image-4412" alt="Facebook Build Audience Box" src="http://www.writedirection.com/wp-content/uploads/2013/05/BuildAudienceBox.png" width="157" height="132" /></a></p>
<p><strong>5. Voila, another box will open up showing you your Facebook friends.</strong> Those friends who have already “liked” your Fan Page will be faded (i.e. greyed) out. Go ahead and check the others you want to invite and hit “submit.” Facebook will confirm that, “<i>We’ve let your friends know about your page</i>.”</p>
<p><strong>Did you know about this nifty, easy-to-use Facebook tip? Post your thoughts in the comment section. And, if you have a simple Facebook tip to share, please do so as well. Thanks!</strong></p>
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		<slash:comments>16</slash:comments>
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		<item>
		<title>How Are You Celebrating Basic Goodness Day?</title>
		<link>http://www.writedirection.com/celebrating-basic-goodness-day</link>
		<comments>http://www.writedirection.com/celebrating-basic-goodness-day#comments</comments>
		<pubDate>Tue, 07 May 2013 03:08:00 +0000</pubDate>
		<dc:creator>Debra Jason</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[blog ideas]]></category>
		<category><![CDATA[connecting]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[gratitude]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.writedirection.com/?p=4335</guid>
		<description><![CDATA[<p><a href="http://www.writedirection.com/wp-content/uploads/2013/05/ChildHoldingFlower.jpg" rel="shadowbox[sbpost-4335];player=img;"><img src="http://www.writedirection.com/wp-content/uploads/2013/05/ChildHoldingFlower-300x198.jpg" alt="Celebrate Basic Goodness Day" width="300" height="198" class="alignleft size-medium wp-image-4336" /></a>Did you know May 7, 2013 has been designated “<em>Basic Goodness Day</em>” by Sakyong Mipham, spiritual leader of the Shambhala Buddhist lineage?</p>
<p>This day offers you an opportunity to celebrate your own and others&#8217; goodness. According to <a href="https://www.facebook.com/notes/sakyong-mipham/invitation-to-basic-goodness-day/524676044261454" title="Sakyong Mipham's Basic Goodness Day" target="_blank">Sakyong Mipham’s Facebook page</a>:  </p>
<p><em>“All you have to do is know beyond doubt that you are good, that you possess inherent worth and value.”</em></p>
<p><em>“When you do, something extraordinary happens. You come into your power. Your confidence rises and your distrust lessens. Your world becomes full of possibility rather than hassles. You see that others also possess this goodness and your heart opens to them,”</em> writes Sakyong Mipham.</p>
<p>Here are 6 ways you can celebrate this day:</p>
<p>1. If you &#8230; <a href="http://www.writedirection.com/celebrating-basic-goodness-day" class="read_more">Read More &#187;</a></p>]]></description>
				<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><a href="http://www.writedirection.com/wp-content/uploads/2013/05/ChildHoldingFlower.jpg" rel="shadowbox[sbpost-4335];player=img;"><img src="http://www.writedirection.com/wp-content/uploads/2013/05/ChildHoldingFlower-300x198.jpg" alt="Celebrate Basic Goodness Day" width="300" height="198" class="alignleft size-medium wp-image-4336" /></a>Did you know May 7, 2013 has been designated “<em>Basic Goodness Day</em>” by Sakyong Mipham, spiritual leader of the Shambhala Buddhist lineage?</p>
<p>This day offers you an opportunity to celebrate your own and others&#8217; goodness. According to <a href="https://www.facebook.com/notes/sakyong-mipham/invitation-to-basic-goodness-day/524676044261454" title="Sakyong Mipham's Basic Goodness Day" target="_blank">Sakyong Mipham’s Facebook page</a>:  </p>
<p><em>“All you have to do is know beyond doubt that you are good, that you possess inherent worth and value.”</em></p>
<p><em>“When you do, something extraordinary happens. You come into your power. Your confidence rises and your distrust lessens. Your world becomes full of possibility rather than hassles. You see that others also possess this goodness and your heart opens to them,”</em> writes Sakyong Mipham.</p>
<p>Here are 6 ways you can celebrate this day:</p>
<p>1. If you are a parent, say or do something to affirm the goodness of your children and let them know they are worthy of love and kindness, no matter what.</p>
<p>2. If you are a boss, communicate this message to your employees.</p>
<p>3. If you are a coach, acknowledge your clients with gratitude. And, encourage them to pass the message along to their own clients.</p>
<p>4. If you’re a teacher, affirm this truth to your students and suggest that they do the same for their friends.</p>
<p>5. If you&#8217;re in a relationship, let your partner know what makes you smile when you see, hear, touch or think about him/her.</p>
<p>6. Blog about it.</p>
<p><em>“Such affirmations can come in the form of words, actions, or by simply thinking of another person and feeling kindness in your heart toward them, whether you speak it or not. Basic Goodness Day is about bringing out the natural tendency of your heart to open, express, and give. You can offer something to everyone you encounter on this day,”</em> continues Sakyong Mipham.</p>
<p><strong>Today, I will think of those I love who are no longer here with me and I will keep my heart open and express my love to those who are.</strong></p>
<p><strong>What will you do today to share your basic goodness? Please post your thoughts in the comment section below. I’d love to hear from you. </strong></p>
<div class="shr-publisher-4335"></div><!-- Start Shareaholic LikeButtonSetBottom Automatic --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:none;height:30px;'><a class='shareaholic-fblike' data-shr_layout='standard' data-shr_showfaces='false' data-shr_href='http://www.writedirection.com/celebrating-basic-goodness-day' data-shr_title='How+Are+You+Celebrating+Basic+Goodness+Day%3F'></a><a class='shareaholic-fbsend' data-shr_href='http://www.writedirection.com/celebrating-basic-goodness-day'></a><a class='shareaholic-googleplusone' data-shr_size='standard' data-shr_count='false' data-shr_href='http://www.writedirection.com/celebrating-basic-goodness-day' data-shr_title='How+Are+You+Celebrating+Basic+Goodness+Day%3F'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetBottom Automatic --><img src="http://feeds.feedburner.com/~r/WriteDirection/~4/Z0aK14-eKHg" height="1" width="1"/>]]></content:encoded>
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		<slash:comments>19</slash:comments>
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		<item>
		<title>Copywriting Tips Revealed on The Networking CEO Show</title>
		<link>http://www.writedirection.com/copywriting-networking-ceo</link>
		<comments>http://www.writedirection.com/copywriting-networking-ceo#comments</comments>
		<pubDate>Wed, 01 May 2013 01:37:38 +0000</pubDate>
		<dc:creator>Debra Jason</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Lead generation]]></category>
		<category><![CDATA[content writing]]></category>
		<category><![CDATA[copywriting tips]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.writedirection.com/?p=4321</guid>
		<description><![CDATA[<p><a href="http://www.writedirection.com/wp-content/uploads/2013/04/networkingceo-logo-dark1.png" rel="shadowbox[sbpost-4321];player=img;"><img class="alignleft size-medium wp-image-4308" alt="Networking CEO w/Patty Farmer" src="http://www.writedirection.com/wp-content/uploads/2013/04/networkingceo-logo-dark1-300x85.png" width="300" height="85" /></a><a title="Patty Farmer, Networking CEO" href="http://pattyfarmer.com" target="_blank">Patty Farmer</a>, &#8220;The Networking CEO(TM)&#8221;, is a highly sought after public speaker, radio show host, author, and marketing professional. She is a shining example of how passionate leadership coupled with a truly personal touch can create a meaningful and enduring platform bringing lasting and very real-world benefits.

</p><p>I am honored that Patty has invited me to be a featured guest to speak about copywriting tips on her <a href="http://networkingceo.com/2013/04/3rd-radio-show-guest-debra-jason-copywriting/" title="Networking CEO Radio Show w/Patty Farmer" target="_blank">Networking CEO</a> radio show. During the live broadcast on May 3, 2013 we discussed:</p>
<ul>
<li>How you can best communicate your passion to get results.</li>
<li>A formula you can use to tempt your prospects to respond.</li>
<li>Two things you need to know before ever putting a pen to paper.</li>
</ul>
<p>The show aired at &#8230; <a href="http://www.writedirection.com/copywriting-networking-ceo" class="read_more">Read More &#187;</a></p>]]></description>
				<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><a href="http://www.writedirection.com/wp-content/uploads/2013/04/networkingceo-logo-dark1.png" rel="shadowbox[sbpost-4321];player=img;"><img class="alignleft size-medium wp-image-4308" alt="Networking CEO w/Patty Farmer" src="http://www.writedirection.com/wp-content/uploads/2013/04/networkingceo-logo-dark1-300x85.png" width="300" height="85" /></a><a title="Patty Farmer, Networking CEO" href="http://pattyfarmer.com" target="_blank">Patty Farmer</a>, &#8220;The Networking CEO(TM)&#8221;, is a highly sought after public speaker, radio show host, author, and marketing professional. She is a shining example of how passionate leadership coupled with a truly personal touch can create a meaningful and enduring platform bringing lasting and very real-world benefits.
</ul>
<p>I am honored that Patty has invited me to be a featured guest to speak about copywriting tips on her <a href="http://networkingceo.com/2013/04/3rd-radio-show-guest-debra-jason-copywriting/" title="Networking CEO Radio Show w/Patty Farmer" target="_blank">Networking CEO</a> radio show. During the live broadcast on May 3, 2013 we discussed:</p>
<ul>
<li>How you can best communicate your passion to get results.</li>
<li>A formula you can use to tempt your prospects to respond.</li>
<li>Two things you need to know before ever putting a pen to paper.</li>
</ul>
<p>The show aired at 10:00am CT (9:00am MT). If you missed the live broadcast, <a href="http://networkingceo.com/2013/04/3rd-radio-show-guest-debra-jason-copywriting/" title="Networking CEO Radio Show w/Patty Farmer" target="_blank"> click here and listen to the replay</a>. Then, share your thoughts in the comment section. I&#8217;d love to hear from you. Or, if you have a copywriting question you want answered, please let me know. Thanks!</p>
<div class="shr-publisher-4321"></div><!-- Start Shareaholic LikeButtonSetBottom Automatic --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:none;height:30px;'><a class='shareaholic-fblike' data-shr_layout='standard' data-shr_showfaces='false' data-shr_href='http://www.writedirection.com/copywriting-networking-ceo' data-shr_title='Copywriting+Tips+Revealed+on+The+Networking+CEO+Show'></a><a class='shareaholic-fbsend' data-shr_href='http://www.writedirection.com/copywriting-networking-ceo'></a><a class='shareaholic-googleplusone' data-shr_size='standard' data-shr_count='false' data-shr_href='http://www.writedirection.com/copywriting-networking-ceo' data-shr_title='Copywriting+Tips+Revealed+on+The+Networking+CEO+Show'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetBottom Automatic --><img src="http://feeds.feedburner.com/~r/WriteDirection/~4/xqtwiwaVOI0" height="1" width="1"/>]]></content:encoded>
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		<title>Is Your Inner Passion Burning Low?</title>
		<link>http://www.writedirection.com/passion-burning-low</link>
		<comments>http://www.writedirection.com/passion-burning-low#comments</comments>
		<pubDate>Mon, 29 Apr 2013 11:45:29 +0000</pubDate>
		<dc:creator>Guest Blogger</dc:creator>
				<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[inspiration]]></category>

		<guid isPermaLink="false">http://www.writedirection.com/?p=4309</guid>
		<description><![CDATA[<p><a href="http://www.writedirection.com/wp-content/uploads/2013/04/IgnitePassionCandle.jpg" rel="shadowbox[sbpost-4309];player=img;"><img src="http://www.writedirection.com/wp-content/uploads/2013/04/IgnitePassionCandle-300x199.jpg" alt="Ignite Your Inner Passion" width="300" height="199" class="alignleft size-medium wp-image-4312" /></a><em>Thanks to guest blogger Eyenie Schlutz.<br />
</em><br />
I see so many amazing, kick-ass women going through life on cruise-control, staring at one spot, missing all the loveliness that they could be tapping into, and it makes my ticker hurt with sadness because, yo, <em>it doesn’t have to be that way!</em></p>
<p>Having fun and enjoying life is possible, no matter what the circumstances or context may be. However, having fun and leaning into life enough to savor it genuinely and profoundly are skills you have to actually focus on and practice!</p>
<p>When you are aware of the fact that having fun and feeling your inner passion &#8211; BURN baby BURN &#8211; is completely within your control, it’s a real game-changer. It’s like &#8230; <a href="http://www.writedirection.com/passion-burning-low" class="read_more">Read More &#187;</a></p>]]></description>
				<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><a href="http://www.writedirection.com/wp-content/uploads/2013/04/IgnitePassionCandle.jpg" rel="shadowbox[sbpost-4309];player=img;"><img src="http://www.writedirection.com/wp-content/uploads/2013/04/IgnitePassionCandle-300x199.jpg" alt="Ignite Your Inner Passion" width="300" height="199" class="alignleft size-medium wp-image-4312" /></a><em>Thanks to guest blogger Eyenie Schlutz.<br />
</em><br />
I see so many amazing, kick-ass women going through life on cruise-control, staring at one spot, missing all the loveliness that they could be tapping into, and it makes my ticker hurt with sadness because, yo, <em>it doesn’t have to be that way!</em></p>
<p>Having fun and enjoying life is possible, no matter what the circumstances or context may be. However, having fun and leaning into life enough to savor it genuinely and profoundly are skills you have to actually focus on and practice!</p>
<p>When you are aware of the fact that having fun and feeling your inner passion &#8211; BURN baby BURN &#8211; is completely within your control, it’s a real game-changer. It’s like you wake up from a looooong sleep with your own “true love’s kiss” (sorry, I may or may not have watched a few episodes of “Once Upon a Time.&#8221;).</p>
<p><strong>Here&#8217;s What I Want for You</strong></p>
<p>I want you to:</p>
<ul>
<li>Be giddy to get out of bed in the morning!</li>
<li>See sparks and excitement around you every live-long day!</li>
<li>Be fueled with creativity and excitement and yearning for adventure!</li>
<li>Feel ecstatic pride and love about being you!</li>
</ul>
<p>YAY!</p>
<p>That’s why my colleague Sun Bonds and I have created some fun and easy <a title="Weekly Passion Igniters" href="http://www.ignitetheinnerpassion.com" target="_blank">Weekly Passion Igniters</a>. Sign up and start turning up the heat in your inner passion so you begin enjoying life just a little bit more. . .<br />
<strong><br />
What do you do to feel vibrant, alive and happy to be you? Please share your thoughts in the comment section below. I’d love to hear from you!</strong></p>
<p><em>About Guest Blogger, Eyenie Schultz: Eyenie (pronounced &#8220;eh-zje-knee&#8221;) is a Human Highlighter and Certified Razzle-Dazzle Confidence Coach who helps unicorns believe in themselves. After living in different bustling cities around the world, and chasing happiness in each one, she realized it could only be found from within.</p>
<p>Today, Eyenie lives in the south of France and is happier than ever before. She uses her magic tool kit to sprinkle every day with razzle-dazzle, pizzazz, flow and ease. . . and she ecstatically helps her clients do exactly the same! To learn more about her please visit <a title="Lucid Musing - Eyenie Schultz" href="http://www.lucidmusing.com" target="_blank">www.lucidmusing.com</a>.</em></p>
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		<title>Facebook Fan Pages: A Tiny Tweak Makes a Big Difference</title>
		<link>http://www.writedirection.com/facebook-fan-pages-tiny-tweak-big-difference</link>
		<comments>http://www.writedirection.com/facebook-fan-pages-tiny-tweak-big-difference#comments</comments>
		<pubDate>Mon, 22 Apr 2013 18:37:26 +0000</pubDate>
		<dc:creator>Debra Jason</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.writedirection.com/?p=4285</guid>
		<description><![CDATA[<p><a href="http://www.writedirection.com/wp-content/uploads/2013/03/Facebook-f.jpg" rel="shadowbox[sbpost-4285];player=img;"><img src="http://www.writedirection.com/wp-content/uploads/2013/03/Facebook-f.jpg" alt="Facebook Marketing for Business" width="200" height="200" class="alignleft size-full wp-image-4076" /></a>When visiting colleagues’ Fan Pages recently, I discovered that many of them are missing a VERY important element.</p>
<p>I’m not sure if they are unaware or simply forgot the following:<strong> In the ABOUT section of your Fan Page you may include your URL with a hyperlink to your web site.</strong> It’s the <em>only</em> spot on your Facebook Fan Page where viewers can see that link (without having to click on the &#8220;About&#8221; link for more information).</p>
<p>To illustrate what I&#8217;m referring to, take a look at this example below:<br />
<a href="http://www.writedirection.com/wp-content/uploads/2013/04/FBAboutCapture.png" rel="shadowbox[sbpost-4285];player=img;"><img src="http://www.writedirection.com/wp-content/uploads/2013/04/FBAboutCapture-300x88.png" alt="Facebook About Section" width="300" height="88" class="aligncenter size-medium wp-image-4286" /></a>Notice that only the first 3 lines display on your Fan Page so why not take advantage of that valuable real estate and include your URL? <strong>It provides you with the </strong>&#8230; <a href="http://www.writedirection.com/facebook-fan-pages-tiny-tweak-big-difference" class="read_more">Read More &#187;</a></p>]]></description>
				<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><a href="http://www.writedirection.com/wp-content/uploads/2013/03/Facebook-f.jpg" rel="shadowbox[sbpost-4285];player=img;"><img src="http://www.writedirection.com/wp-content/uploads/2013/03/Facebook-f.jpg" alt="Facebook Marketing for Business" width="200" height="200" class="alignleft size-full wp-image-4076" /></a>When visiting colleagues’ Fan Pages recently, I discovered that many of them are missing a VERY important element.</p>
<p>I’m not sure if they are unaware or simply forgot the following:<strong> In the ABOUT section of your Fan Page you may include your URL with a hyperlink to your web site.</strong> It’s the <em>only</em> spot on your Facebook Fan Page where viewers can see that link (without having to click on the &#8220;About&#8221; link for more information).</p>
<p>To illustrate what I&#8217;m referring to, take a look at this example below:<br />
<a href="http://www.writedirection.com/wp-content/uploads/2013/04/FBAboutCapture.png" rel="shadowbox[sbpost-4285];player=img;"><img src="http://www.writedirection.com/wp-content/uploads/2013/04/FBAboutCapture-300x88.png" alt="Facebook About Section" width="300" height="88" class="aligncenter size-medium wp-image-4286" /></a>Notice that only the first 3 lines display on your Fan Page so why not take advantage of that valuable real estate and include your URL? <strong>It provides you with the opportunity to increase traffic to your Web site.</strong></p>
<p>I love what colleague Michelle Shaeffer has done on hers. She entices her viewers with a free offer.<br />
<a href="http://www.writedirection.com/wp-content/uploads/2013/04/FB-MichelleSAboutCapture.png" rel="shadowbox[sbpost-4285];player=img;"><img src="http://www.writedirection.com/wp-content/uploads/2013/04/FB-MichelleSAboutCapture-300x100.png" alt="Facebook Fan Page About Section" width="300" height="100" class="aligncenter size-medium wp-image-4290" /></a><br />
Remember, with only 3 sentences revealed on your Fan Page, it&#8217;s beneficial to have your URL early on in your About content (in case folks don&#8217;t click on the &#8220;About&#8221; link). Just a helpful tidbit – a little tweak that makes a big difference.</p>
<p>A special note from my colleague in the UK <a href="http://www.mylocalbusinessonline.co.uk/" title="Jan Kearney: My Local Business Online" target="_blank">Jan Kearney</a>: This doesn&#8217;t work for local business pages where the about section is replaced with the address and phone number. Thanks Jan for sharing that tip.</p>
<p><strong>Have you implemented this strategy on your Fan Page? If so, share your link in the comment section below so others may find you. </strong>I&#8217;d love to hear from you. Thanks!</p>
<p>Here&#8217;s to your sweet success. ~Debra</p>
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