write Results

Can’t Wait?

Jack — Fri, 07 Aug 2009 04:23:26 +0000

I love sushi and can’t wait to try this restaurant. But maybe not, on second though. Telegraph.co.uk solicits photos, this labeled Food to take your breath away and was spotted by Mark Leese in New Zealand.

Messages in the white spaces

Jack — Thu, 23 Jul 2009 03:31:59 +0000

Just had a chat with a former, old school colleague, Jim Heffernan, about ads in theaters. He’d rather see newsreels and cartoons. Advertisers talk about captured audiences: Think about posters on a bus or billboards on the outfield wall. They seek what they call the “white spaces” where they can sneak their message through when our [...]

Cosmetic Surgery and Fake Kudos

Jack — Wed, 15 Jul 2009 03:37:09 +0000

It’s a delicious irony seeing a cosmetic surgery company caught posting fake kudos about itself. Lifestyle Lift succumbed and pushed its employees to write glowing on line reviews of its cosmetic surgery, the New York attorney general said in announcing a settlement with the company. One e-mail message, discovered by the attorney general’s office, told employees to [...]

Being Really Green

Jack — Mon, 06 Jul 2009 02:40:30 +0000

Thinking of marketing green? Are you? Green, that is. Really, truly, bleedingly so, because, if you’re not, those who are will know and faking it is the worse tactic you can pursue. From Earth First:

Bring ‘em on

Jack — Sun, 31 May 2009 04:25:22 +0000

Rachel Thebault owns Tribeca Treats in New York City. Follow the link to smart thinking about how to react when the corporate giant casts its shadow in your neighborhood. Hint: Kids’ lemonade stands may be a cliche for entrepreneurship but they’re not reality in business. Rachel Thebault: Bring on the Lemonade Stands Posted using ShareThis

A Wall of Ads

Jack — Tue, 31 Mar 2009 04:03:41 +0000

Once upon a time, newspapers did not have advertisements on the front page. Now they do, though generally, the ads are small and near the bottom. Headlines and news attracted the reader and, engaged, the reader would discover ads and wonderful and all new stuff for them to buy inside the newspaper. How often when you search [...]

Things that go viral …

Jack — Fri, 16 Jan 2009 16:36:10 +0000

Are clever and best related to the product. Like this:

Smart thinking on social media

Jack — Thu, 15 Jan 2009 14:00:11 +0000

Caroline McCarthy (RSS) has a cautionary story about the explosion of social media experts in her CNET blog, the social. A sample: … marketer related that she once met with a media property in the health sector to discuss how it could have a presence on social-networking sites. The potential client was skeptical, since its marketing [...]

Transparency. Really?

Jack — Tue, 30 Dec 2008 00:56:52 +0000

The mortgage industry has largely earned its current state of distrust. Having been an insider, I’m making no distinction between banks, mortgage bankers and mortgage brokers. Each played a hand to one degree or another in dealing the toxic loans that pushed the housing bubble and led to its bursting. Who do you trust? Word of [...]

On the threshold of being a customer

Jack — Fri, 26 Dec 2008 00:40:31 +0000

Overheard on the day before Christmas at the bricks version of a popular store selling clothing items that most men are a bit uncomfortable browsing. This is paraphrased. “Hi, I bought two gifts on line and they arrived without boxes. Can I have two boxes, please?” a young man asked. “Sure …” the young female clerk replied, [...]