This renaming reflects my career shift from Blog Squad and Content Marketing Specialist to Professional Ghostwriter. As the demand for quality content for professionals has skyrocketed and shows no signs of letting up, so has the demand for professionally trained ghostwriters.

Let’s face it, if you’re any kind of consultant, coach, trainer, author, or speaker, you probably tell yourself all the time how much you need more online content. Here’s what else you feel pressured about:

1. I really should publish a book, at least an ebook
2. I need to blog more often; once a month isn’t getting me traffic, I need weekly posts
3. I really must stay in touch with my newsletter subscribers
4. I need a system to manage my social media updates
5. My website pages could use an update
6. I could use a special report viewers could download so I can build my subscriber list
7. I’m so busy I don’t have time to write

Whoever said “Content is king,” didn’t mention that writing content is time-consuming, brain-busting, and burdensome. It also is a requirement for anyone with a website or online presence who needs to impress viewers and readers that they are credible experts in their field.

Solution: hire someone to do it for you. That’s what ghostwriters do. They write for you. The most common ones are called freelance writers and you can find them on any of the online sites. The big ones write books for Hilary Clinton and Donald Trump and may command $500,000 fees to start.

In between, there is a plethora of writers calling themselves ghostwriters with little training, because there aren’t any schools that teach such skills (except the one I found). So it’s really hard to pick the right one for your business.

I suggest that if you’re considering hiring ghostwriting services, read up on how they work and what you can expect. A starting point is Wikipedia, for general information on ghostwriting.

Everything I’ve been doing for the last 20 years has been ghostwriting for other professionals, even if I didn’t call it that. When I researched ghostwriting, I never found any sites that trained people until last year. I completed a year’s professional course through Cal State University at Long Beach and am now a Certified Ghostwriter. Not that a certification transforms one automatically to a whizz-bang writer. But I learned a lot about the book publishing industry, both traditional publishers and independent ones.

You’ve heard me frequently mention ContentforCoaches.com, the business I founded that offers subscription and customized writing services to executive coaches. This is an example of how professionals can acquire quality content at a cost-effective discount.

I’ll write further posts about professional ghostwriting and how and why you should seriously consider hiring a ghostwriter. For now, I’m simply announcing the shift in what services I offer. More to come, stay tuned.

Oh, I did want to share something with you. Whenever I tell people I’m a ghostwriter, they assume I write entire books for people. I do. But professional ghostwriting includes much more than writing full books as if in the author’s shoes. It also means professional editing and content expertise.

Sometimes people come to me with a vague idea, sometimes an outline, and other times a fully developed manuscript. As a ghostwriter, I step in and help make it more compelling. Ghostwriting services operate on several different layers, depending on the needs of the project. Therefore, fees can vary widely. The fees mentioned on the Wikipedia article are good guidelines, but every project varies, as you can imagine.

If you’re interested in learning more, give me a call at 858-224-5886. Tell me about your book, or your project. Let’s talk!

However, social media marketing isn’t as simple as a lot of business owners anticipate. Posting a tweet or a Facebook update now and then isn’t going to cut it!

Harnessing the power of social media can be achieved by using the following practices.

Facebook Pages

No matter what type of business you run, you can create a Facebook presence. By setting up a page (this is in addition to your profile), you have a central online hub for your company.

You can configure your page profile to promote key aspects of your business. Fill the profile out as thoroughly as you can, and be sure to connect your website where applicable.

It’s good practice to update your page with regular posts. However, each update you make should contain value and avoid common social media mistakes.

Paid Advertising

The great thing about advertising via social media is the personal interaction between the potential customer and service. A prospect can find a solution or be presented with something he or she likes, right in the convenience and comfort of a social media platform.

Advertising on channels such as Facebook allows you to generate custom audiences, which can become huge assets. Learning to read the data and metrics from your advertising efforts will help you devise ads that result in a positive return on investment for your company.

Facebook advertising has also helped companies understand their ideal customer’s behavior, as they can gather demographic information on them through the audience insights tool and page insights tab.

Video Content

Videos are proving to be a key element for social media success. The quality of videos and their content seems to be forever improving. It’s upgrading the user experience and quality of social assets that are using video. Unfortunately, this also makes pages more of a target for hackers. To protect your social accounts, use a Virtual Private Network.

Publishing videos has far better reach than standard text or image posts, so if you want to reach more of your audience, video is the way to go. Creating videos showcasing the inside of your company, a product unveiling or review, or revealing your latest offer are great ideas for content.

Social Engagement

Three major players – spaces where members are active – are Google, LinkedIN and Facebook. If you want to be both visible and engaging, then you’ll want to secure your presence on these giants.

Social media allows businesses to show their personality and aliveness; this is why it’s so important to post regular updates. Internet users will search for your business on social platforms such as Twitter or Facebook, and if they find a dead page or nothing at all, it may deter them.

Harness the power of social media marketing by maintaining an active presence through creating regular posts and utilizing paid advertising.

Guest post by Cassie Phillips: Cassie is a tech blogger who specializes in marketing. She’s most interested in the impact social media has on companies and branding.

The trick to creating compelling newsletter content is simple:

You’ve got to connect with readers in emotional ways and offer solutions to their problems. 

When I’m working with my clients on their newsletters, I often find one of two problems (or both): lack of clarity and lack of connection.

Problem #1: Lack of Clarity

Clarity has to appear not only in your mind, as the author of the newsletter, but for your readers as well. If you write about a book you’re reading, then about a movie you saw, and then about how to use your business products and services, without tying them together with benefits to the reader, you are jerking your readers around.

Unless you have a clearly defined plan for publishing a newsletter, you run the risk of confusing readers (and losing them!)

Solution #1: Create Clarity

Here’s a little tool I use to create newsletters for my clients. Feel free to use it, modify it, or leave it.

1. Define your business Ps & Q – (3Ps + 1Q):
   => What Problem do you solve?
   => Who are the People you serve?
   => What Products and services do you offer?
   => What makes you uniQue??
2. Create a course outline or a table of contents as if you were writing a book or teaching a class on this problem, i.e., your expertise.
3. Make a list of keywords, categories and topics you’re qualified to write about and that must be addressed to solve the problems of your readers.
4. Make an editorial calendar for each time you are going to send a newsletter. Make sure you cover all the topics and categories. Keywords are important if you are going to post your newsletter to a blog – they help with search engine optimization.
5. Make a schedule to include research, writing, formatting and distribution. Don’t overlook sharing on social sites.

Here’s a hot tip: When you organize your editorial calendar according to an outline or a table of contents, you’ll also have ideas for a sequence of blog posts that tie in to your theme and makes sense for your readers. There will be an order. Brains love order.

Problem #2: Lack of Connection

Does this happen to you?  You just learned about an important change to your industry, and you are so eager and excited to get this out in front of your readers (and meet your newsletter deadline), that you publish the news with all the details, but fail to mention how this will impact your readers, or why it’s important to your reader?

As subject matter experts we are knowledgeable. We are the go-to resource. And we are excited to share it. The trouble is, it’s not about us.

Solution #2:  Make an Emotional Connection

When writing your newsletter content, focus on your reader. What drives your readers? Use emotional words and phrases. Create a story, and include:

• Metaphors
• Analogies
• Vivid descriptions
• Strong emotional language
• Compelling words: “You,” (Your Name), “Free”, “Because” and “Instantly.”

If you haven’t already, write up your story, how you evolved to your professional level and found your passion. Post it on your website and blog. Consider how you can link it in your newsletter bio, and how you can use this technique of linking factual information to your story. Share it in your newsletter.

What other techniques are you using to create compelling content that focuses on your readers, their problems and solutions?

If you’re having trouble, let me know.

Send me an email or give me a call and let’s talk.

When it comes to creating or growing your newsletter email list, you need to stay on top of managing it so it brings you clients.

Successful small business professionals don’t have a lot of time on their hands, but they understand the importance of staying in contact with their prospects and clients. Sending newsletters with relevant useful information is a great way to keep connected, but it needs to be done as efficiently as possible. Creating a newsletter email list is no exception.

Here are five things you must do to manage your email list effectively:

1. How do you currently manage your contacts?

Smartphones and email contact databases are a great place to start, but they don’t do much beyond generating a list and allowing for calls, texts or emails.

If you’ve created some groups in your phone or email contacts, you’re a step-ahead; you may be able to export these groups into spreadsheets or databases, which could allow you to track more information for each contact, send group emails and newsletters.

A spreadsheet, or .csv file, can usually be used with a newsletter and/or newsletter distribution tool, like MailChimp, Aweber or Constant Contact.

List the equipment and software you are using. (For example, smartphone contacts, email contacts, spreadsheet, database, etc.)

2. What other information do you track, or would you like to track, with your database? 

Because I have a content writing services company that sells products and services online, I utilize an online shopping cart. My newsletter database is managed through my shopping cart software, where people can sign up and even unsubscribe from certain segments.

Add this info in your list – the who, what, and when info is shared with prospect or client; products sold; calendar reminders; etc.

3. Are you using other platforms or software that interact (or could) with your database? 

My shopping cart also works with my website and other blogs, where clients can download free white papers, resources and products.

Add this to your list – software (including email marketing software), third party vendors, Apps, etc.

4. Who will manage the database?

Resources are always a big consideration for small business professionals.  The amount of time and energy you spend on a tool should be in direct proportion to the benefits, so you want to take a good look at what it will take to manage the database, who will have access to it  and how.

Your list should now include the elements of your process. Who does what, when, where, and how.

5. How much will it cost?

If you are considering a shopping cart or customer relationship management software (CRM), price is a consideration. You want to ensure that you are using most of the features, getting the biggest bang for your buck.

Depending on the system you choose, a CRM can track the details of each prospect or client relationship, set and measure goals, deliver and track email and newsletters, and even track social media comments and activities. The key is to look at how much is automated, how much is manual, and how many steps are required to manually enter something.

CRM pricing is typically based on records (clients or prospects), users or a combination.  You’ll also need to consider set-up, integration, training and ongoing support.

Will you need to upgrade or add computers, smartphones, and if so, how frequently?

Being aware of these costs can eliminate surprises down the road, especially if you’re housing the database on your own server (or on your own computers) rather than offsite with a vendor.

Using the database that best fits your needs can exponentially improve team collaboration, productivity, customer service, and even sales.

The key is to choose the best fit for your business; your newsletter database, no matter what form it takes, should be a tool for efficiency, not an obstacle to maintaining relationships.

Now is a great time to take a look at your current process for managing relationships. How can it be enhanced? What change(s) could have the biggest impact on your business? Have questions? Send me an email or give me a call- 858-224-5886 – I’d love to hear from you.

That’s why newsletter design is so important.

I’ve been writing about business newsletters (relevancy and branding), and great newsletters also have a lot of thought put into design and layout. 

When readers receive your newsletter the first time, is it easy to understand what it’s about? Is it easy to read? And is it easy to find information they’re looking for? Or, do they get distracted by too many words, images or stuff, so they flee?

Here are five newsletter design must-haves that will help you get found, get known and get clients.

1. Allow for  white space.
   White space is created by:

• Short sentences
• Short paragraphs
• Only one space after a period ending a sentence

2.  Organize your newsletter to make it easy to scan.
Many people read newsletters in a hurry, so help them out:

• Use sub-titles and sub-headings
• Use bulleted lists and number lists
• Use the body of the email to introduce the newsletter, and include the entire content in a clickable link document or webpage so the email is only 2-3 paragraphs long.

3.  Build trust with your readers.
Use the following elements so your readers can get to know you.

• Photo – a professional photo is preferable to a family shot
• Bio on the back page or sidebar
• Use the first person personal pronoun “I”
• Write in a conversational way, avoid using a formal 3rd person impersonal business bio
• Testimonials:
  • Put on a separate, stand alone page and include a link
  • Or put in a side-bar

4.  Make it easy for readers to subscribe

• Include a subscribe link in the body of your email, and invite your reader to forward it to others with effective feedback/forwarding options.
• Automatic unsubscribe instructions
• Option to reply directly to your inbox so you don’t miss opportunities to respond directly to readers’ inquiries
• On your blog or website:
  • Use an email subscription form through Feedblitz.com or Feedburner.com
  • RSS feeds: can extend the reach through Feedburner.com
  • Include a list of related newsletters or blog posts so people can read further when they like a topic.
  • Make it easy to find content on your blog. Here are some important tips to help organize your blog posts:
    • Categories – make sure this is enabled and that you assign every post to a category (makes it easy for readers to find specific content)
    • Try to limit the number of categories to 10-12 as anything more becomes confusing.
    • A page with links to top posts, then create a sidebar list
    • Descriptive headlines with keywords – helps people to find specific topics and content useful to them
    • Use descriptive words in your links, not “click here”

5.  Create a template.
Your readers will benefit from the consistency, and it will save you time.

• Many online newsletter services provide templates you can choose from – just be sure incorporate your graphics, colors, etc. to make it unique and reflect your style/brand. If you are using an online provider, like MailChimp, ConstantContact, Aweber or other service, be sure to consider how you will manage your database and keep your contact information private. I’ll talk about that more in another post.

Want to know more about business newsletters? Click on the video on the right hand side of the blog that says “Newsletters 4 Leaders“…

In the meantime, let me know what elements you think make up the best newsletter. I’d love to hear from you, contact me here.

As I shared in my last post, your newsletter should build trust and confidence with your readers. It should include tips and information that invites your prospects and clients to take action. Your newsletter is a representation of you and your business. It’s a part of your brand.

David Ogilvy, the “father of advertising,” described a brand as “the intangible sum of a product’s attributes.”  It’s what and how your prospects and clients think of you, and about you. It’s emotional (it inspires a feeling – like trust) and intellectual (products and services.) While your clients and prospects can view your brand on your website, blog or newsletter –it really lives in the reader’s mind.

Brands, which are designed to make an instant visual and emotional impact, can take advantage of emotions and narrative to connect with readers emotionally.

In Dan Hill’s excellent book Emotionomics. He says this about branding and narrative:

“…brand equity accrues to the extent that a company’s brand story provides the two main components of a successful story. The first is an attractive personality. The second is positive signature associations by which the company becomes familiar and comfortable to members of its target market.”

In other words, your brand works when:

1. You develop a distinct brand personality
2. You repeatedly use personality to establish associations with positive emotions

Three “brand personalities” come to mind:

1. The duck
2. The gecko
3. The bunny

Did you know that the Aflac duck has had 13 times as many Facebook friends as the Geico gecko? And it had a much higher Q-Score than Ronald McDonald and the Energizer Bunny…

Even if your company sells insurance, which – let’s face it – isn’t the most fascinating of products and services, you can adopt a personality that works to engage the subconscious emotional brains of consumers.

The duck is cute, and so is the gecko and the bunny. They grab our attention, encourage us to anticipate humor, stimulate positive emotions, and have become so familiar to millions of people.

So narrative doesn’t have to be contained in stories, although they also work to engage readers emotionally. Our brains are drawn to novel situations and a duck who quacks “Aflac!” is impossible to ignore.

Maybe you don’t want a caricature or an animal representing your brand story, although Bush’s Baked Beans does a good job with their company’s secret recipe and their dog.

The importance here is that you’ll need something that sets you and your services apart from all the others, and you need to include this in your newsletter.

Questions on branding? Send me an email.  I’ll share them in a follow up post, when I offer more tips on getting your newsletter read.

In fact, when I ask clients if they’re getting results from their e-newsletter — if it’s worth the time, effort and money — professionals say:

“I just met with the COO at a company where I’ve been coaching. He told me that the employees (the ones I coach) forward him my newsletter. He said, ‘They want me to read it because they feel the content is often pertinent to what’s going on at the company.’ There are over 100 employees at this company and I’ll soon be asking if I can send everyone my newsletter.”

“The newsletter is an intimate way to stay in contact with clients and a non- threatening resource for potential clients to learn more about me and how my coaching can help meet their needs.”

“It has heightened awareness, helped build our brand and brought in inquiries, referrals and requests for information.”

“… when it goes out, I always receive emails from people I don’t usually hear from, telling me how much they enjoyed reading it, found my information timely and applicable, and in general, thanking me because they look forward to receiving it.”

“… when at business functions, I will often have someone say to me ‘I know who you are, I get your newsletter.’ I believe it keeps my name and what I do ‘out there.’ I see my newsletter as contributing to my success. It makes a statement that speaks to my brand.”

So how are they getting these results? What’s so great about their newsletter?

A great newsletter builds trust and confidence in the professional who is sending the newsletter. It’s an important piece of any professional’s content marketing strategy.

It isn’t designed to sell something directly, but rather it offers tips and information relevant to the reader so that they are able to get to know you, your value, and are inclined to take the next step.

How? I’ll share more in my next post. In the meantime, let me know your thoughts on the value of newsletters or if you have any specific questions. I’ll be happy to share them with my readers.

Are you keeping your business blog fresh? If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. This guest post, from Susan Boggs, offers tips for successful bloggers and blogs on how to find and correct broken links.

In a perfect world, we would always know exactly what the Big Search Engines want from us and our business blogs, always and without a doubt. We would engrave them into stone and follow them judiciously. Our blogs would rank high for our keywords, and life would be wonderful.

Ah, yes, nirvana.

Unfortunately, in this world we call the Internet, blogging is not always quite that simple. The good news?

Life is still wonderful.

Another bit of good news? There are actionable things you can do, on your own, to improve your blog’s search results (yes you!). We won’t call it “SEO”, but rather a component of content marketing that business owners can get a handle on, without too many technical details.

Did you know there is actually a term for having too many broken links. It’s name? Link rot.

Doesn’t sound good, does it? That’s why I’ll give you some pointers to solve this problem today.

Step One
Every site that you own and intend to market needs to be found easily by Google and Bing. Make certain that your sites are registered with both Google Search Console (formerly Google Webmaster Tools) and Bing Webmaster Tools. Make it a point to check your site consoles on a regular basis (at least monthly, perhaps weekly if you have a large amount of traffic to your site).

Step Two
Run a broken link checker to check your site’s URL. There are many broken link tools available online, some free, some through paid SEO tools. Try a few, compare results and pick the one that best serves your needs.

Step Three.
Make sure the link is really broken (and not just a typo or error on your part). Double check for correct spelling, and make sure you don’t have any random characters tagging along at the end. Did you use a “dot” when you should have used a “dash”? Did you use backslashes “\” instead of forwardslashes “/”?

Step Four
Take your verified list of broken links. Fix any valid, broken links (yes, all of them)!

If the link is to internal content — that which was once on your blog, but has become out-dated, like a link to old event, then you should maintain the old URL and create a page that directs readers to more current content.

If the link is to external content (outside of your control), try to find a relevant new link to replace it. If the link was from your favorite site, replace the URL with the primary domain name (example.com/missing-content.html becomes example.com).

If the domain has wandered off the range and all else fails, just take the link off.

Lastly, remember, whether or not your broken links are affecting your rankings today, at some point, too many broken links will frustrate your readers. And a frustrated visitor is an unhappy customer. That’s never good. So give your readers a blog that they will enjoy!

Fix those links.

Based in Illinois, Susan Boggs is a digital business and online marketing consultant. She specializes in helping traditional business owners navigate the waters of modern technology. Find her online at SWBmedia.

Are you starting a new blog? What should you include in your blog if you want to use it to attract clients?

I’ve been talking about how to start a blog in my recent series of posts. Your next step is to look at your design – content is king, but if your design stinks, visitors won’t get past the banner. They won’t stay, they won’t get to know you and they won’t subscribe to your blog.

Design for Branding, Trust, Personality

Everything on your blog should reflect your branding identity, customer personality preferences, and be clear about the kinds of problems you solve for your clients. Your header needs to clarify what the blog is giving to readers.

Easy Navigation

The choices for adding features and widgets to your blog can be overwhelming. When considering the options, think of your readers – what will make it easiest for them to navigate and find solutions to their problems?

Most blog platforms offer a navigation bar across the top. You can include special stand-alone pages you don’t want visitors to miss.

Here’s a suggested list of six must-have items for any small business professional who wants to use a blog for business. At the very least, your blog should have:

• An About page:
  • Tell your core message, your backstory
  • Include a photo (or video)
  • Share your contact info and networks – Twitter, Facebook, LinkedIN, etc.
• Typical clients page: who do you work with?
• Testimonials, showing social proof of what happens as a result of working with you
• An email subscription form
• Cornerstone content: free, free for email, and some for fee
• ‘How Can I Help You’ page, clearly giving options for hiring or buying

Branding and Your Blog

• Your logo – Get a customized banner created to include your logo, picture, blog name and tagline; use one of the freelance sites to find the right designer.
• Tagline – describes 1) who the blog is for, 2) what are benefits of reading the blog and 3) who is the blog author
• Topic definition – can expand on the ‘about page’ or a separate page
• Colors – most people will want to use the same colors as their website for consistency

If you haven’t already received these blogging tools, I’ve put together some comprehensive resources that can help you with your design, branding and blogging:

• My FREE ebook: ContentMarketingwithBlogs.com
• My low-fee blogging program: Time-Saving Tips for Smart Blogging (with Joan Stewart)
• My Content for Coaches business: ContentforCoachesandConsultants.com 

And of course, if you have any questions, send me an email or contact me on LinkedIN.

How do you choose a blog platform? 

In my last post, How to Start a Blog: 7 Steps BEFORE You Blog, I shared important information you want to consider before your first post, including signing up for a trial blog.

With so many great blog platforms available, including WordPress, Blogger, Tumblr, Ghost, Squarespace, Wix, Typepad, Weebly, etc., how do you know which is best for you?  This guest post, by Suzanne Bird-Harris, takes a look at the differences between two of the most popular blogging platforms to help you identify what factors to consider when choosing a platform.  

WordPress.com or WordPress.org? Which is best?

Congratulations on deciding to start a blog! If you’re considering WordPress, you’ve probably already run into a snag trying to decide whether you should use WordPress.com or WordPress.org. Which one is best?

It’s much like deciding to rent or buy a house. There are advantages and disadvantages to both. Which is “best” really boils down to what you’re setting out to do, how much freedom you want, and how much of a budget you’ve got.

WordPress.com

WordPress.com is a commercial site where you can host your own blog for free, but it has limitations. Like renting a house, the landlord isn’t going to be cool with you doing whatever you want to the house, inside or out. The same is true of your blog at WordPress.com.

Some of the limitations include:

• You are limited to a choice of preloaded themes.
• You can’t upload any plugins.
• You also can’t use Google AdSense to monetize your blog or Google Analytics to track statistics about visitors and traffic.
• Your blog will display third-party advertisements unless you have purchased an Ad-free Upgrade or a VIP Service account.
• Limited storage space for pictures, videos, audios and other media.
• Your domain name will be http://YOURSITENAME.wordpress.com unless you upgrade.
• You can’t run a membership or eCommerce site unless you upgrade.

However, sometimes it’s a relief to have a landlord, particularly when it comes to things like maintenance and upkeep.

Some of the advantages include:

• It’s free!
• Maintenance and updates are done for you, including backups.
• Website security is done for you.
• Software upgrades are done for you, too. You’ll always be using the latest and greatest version offered.
• Migrating to a WordPress.org installation is easy, so you never have to worry about starting over later if you decide to move. All your content can go with you.

WordPress.org

WordPress.org is where you can download your own copy of the WordPress blogging/Content Management System (CMS) software for free. It’s also where you’ll find extensive documentation, community support forums, hundreds of free themes and plugins you can use to customize your site.

Some of the disadvantages of going this “homeowner” route include:

• You’ll need to purchase a hosting account to house your site/blog
• You’ll need to purchase and connect a domain name to point visitors to it.
• You’re responsible for maintenance and security for your site.
• You’re responsible for making and storing backups of your site.
• When something breaks, there’s no landlord to the rescue. You have to fix the problem, or hire someone to help.

However, similar to owning your home, the freedom and control you have with WordPress.org to make your “home on the web” unique far outweighs all those disadvantages, especially if you have (or have access to someone with) the skills necessary to handle the situations where the renters of the world call the landlord.

Some of the advantages include:

• Total control over the look and feel of your site
• Ability to add functionality through plugins
• Storage space limited only by your hosting provider
• No ads (unless you put them there!)
• Able to connect to Google Analytics and other third-party services
• Can create a membership, eCommerce, or any other type of site
• Your domain name will be YourSiteName.com.

No matter which version of WordPress you choose, you never have to worry about continually evolving the software to match the ever-changing standards for sites on the web, as Automattic, the company behind WordPress, does that for you.

So, which WordPress is best for you? If you plan to grow your site, increase traffic and use the site to generate revenue, then my recommendation is WordPress.org. Don’t shy away from having the control, flexibility and freedom that WordPress.org has to offer just because of the added responsibilities. There is more than enough help and support available in the WordPress community to combat that worry!

Author Bio

Suzanne Bird-Harris, owner of WebsitesInWP, has been helping businesses grow by building websites that make people sit up and take notice since 2002. Spontaneous and a quick wit, she turns the stereotype of “geek” on its head and makes building your business online fun! Get to know her and get her help with your WordPress site – for free! – at the WP Free Clinic each month.