The shortest distance from b to b | A Slack and Company Blog

Sweat and perseverance: 6 tips for a successful job hunt

Janna Retzler — Wed, 18 Jan 2012 19:40:04 +0000

For those of you in the job search trenches, I feel for you! But take heart–all is not lost. I’m happy to call my recent job search a success story. I’d like to share my experience of getting hired at Slack and Company, along with tips to help your search. My story begins on Slack [...]

The “Good Neighbor” has new clothes

Ron Klingensmith — Fri, 16 Dec 2011 17:26:12 +0000

So when does a logo refresh go wrong? When you attempt to preserve a graphic element, but you extract its frame of reference. I noticed today that State Farm refreshed their logo. On one hand, I applaud their effort for trying to make a logo that was designed long before the the digital age more [...]

Say hello to lots of page views (and potential customers).

Josh Schober — Tue, 18 Oct 2011 17:24:40 +0000

Google came to us with a challenge: create a simple, powerful, memorable way to launch its new Premium analytics solution for enterprises. One that mirrored the simplicity and power of the product itself. We came back with an execution that would not only get people talking about Premium, but about the very vehicle that [...]

Keys to a Successful Acquisition Email Campaign (Part 1)

Rich Dettmer — Thu, 22 Sep 2011 17:24:46 +0000

As an integrated marketing communications (IMC) agency, we are often required to include email marketing as a default “glue” channel that holds all of the major campaign elements together or to “connect the dots” between audience needs and content offers. Because of this, the day-to-day operations of email campaigns can get to be pretty routine [...]

CONEXPO-CON/AGG: How the Construction Industry Does Business

DavidWhitlock — Tue, 29 Mar 2011 22:22:39 +0000

What happens when thousands of construction industry professionals converge at the largest industry exposition in the North America? In a word: business. Last week, the Association of Equipment Manufacturers (AEM) held CONEXPO-CON/AGG in Las Vegas—a global b-to-b event that showcases the latest equipment, products, services and technologies for the construction industry. Simply put, CONEXPO-CON/AGG is [...]