The shortest distance from b to b | A Slack and Company Blog

Ablaze Conversations: Day Two Summary of BLAZE the 2013 BMA Global Conference

Slack Staff — Fri, 31 May 2013 17:06:28 +0000

After another great day of fiery conversations and networking, the Slack team has compiled some of the key messages from Thursday’s BLAZE sessions to share with you. We would love to hear what you thought as well – share you insight in the comment box below. Megan Flynn, Assistant Account Manager Janet Anderson, Assistant Account [...]

Ablaze Conversations: Day One Summary of BLAZE the 2013 BMA Global Conference

Slack Staff — Thu, 30 May 2013 19:45:27 +0000

With many member of the Slack team getting the opportunity to soak in the fiery discussions at BLAZE, the 2013 BMA Global Conference here in Chicago, we wanted to share with you some of the highlights and/or insights from some of Wednesday’s blazing sessions. Ron Klingensmith, Chief Creative Officer The Expanding Role of Marketing in [...]

It’s Time for B2B to Get Digital Savvy

Stacy Scheets — Wed, 15 May 2013 19:45:23 +0000

Laptops and tablets and smartphones, oh my! No matter where we go, we are digitally “connected” in some way shape or form and that isn’t planning on changing anytime soon. In fact, Cisco forecasts “by the end of 2013, the number of mobile-connected devices will exceed the number of people on earth, and by 2017 [...]

For Better Branding: Slow Burn Your Big Bang

Sarah Rodgers — Wed, 08 May 2013 23:37:03 +0000

At last week’s BMA Chicago Marketing Innovators Luncheon, Helen McIntosh, Global Director of Marketing Communications for Ingredion Incorporated, shared how Ingredion successfully built a new global brand on the respected legacies of Corn Products International and National Starch. The secret to their success? Don’t be afraid to say something twice. Helen McIntosh, Global Director of [...]

Paving the Way for Successful Business Women–Advice from Sheryl Sandberg

Megan Flynn — Tue, 02 Apr 2013 21:27:03 +0000