Sign into your Google account

To use Google Docs, you need a Google account. This doesn’t mean that you need a gmail email address – you can actually sign up for a Google account using any email service.

Go to the Google Docs page and sign in or click Create an account now to sign up.

Sign into Google docs, or click Create an account now to sign up for Google docs - with any email address

Create your document

You can either create a document using Google docs or upload an existing document.

Use the Create new or Upload drop-down menus to create a document.

Creating a document is as simple as using the Create new drop-down menu and selecting the type of document you want. The new document will then open in a different window or tab for you to create it (yes, the new tab thing confused me for a while, but you get used to it!).

Uploading a document is straightforward, too – just use the Upload drop-down menu and select the document! Remember – once you upload it, it won’t stay synced to the document on your computer, so make any further edits on the Google docs version.

Change the privacy options

By default, Google docs keeps your documents private. However, once you’re ready to collaborate, you don’t want to keep your documents private anymore!

Click Private to only me to change the sharing preferences

Beside the title of your document is a little padlock with a link labeled Private to only me. Once you click it, you will open the Sharing settings dialog.

Click the top Change link to change the sharing settings

The dialog box shows that your document is private (the top line) and gives you the option to change it to not be private. Click Change.

You can choose visibility options from this list

Now you can select a number of visibility options. These are all pretty self-explanatory.

Personally, I don’t see the sense of creating a public document, but it’s great if people don’t want to create a website or blog but still want to share some information.

If you know exactly who you are going to be sharing your document with, you can keep it private and invite people individually. And if you are working within a company, you can require individuals to be signed into their corporate account to access the document.

The option I think is best for collaboration is Anyone with the link. This keeps your information private, but allows you to invite a large number of people to give their input, and they can even invite their own contacts.

Selecting Anyone with the link adds an additional option at the bottom

After you select Anyone with the link, an additional checkbox appears at the bottom of the box asking if you want to share edit access. If you do not check this (the default), then people with the link will be able to see your document but not edit it. However, if you want everyone to give their feedback or make changes on the document, you can select Allow anyone to edit.

After you pick your visibility preferences, click Save.

Now that your preferences are saved, you can share the link

If you Anyone with the link, your Sharing Settings window will now give you a URL to copy-and-paste into an email or link in a blog post. To remind you what the permissions are, the Permissions section shows that anyone with the URL can view the document. You can even change the permissions after you have generated the link! And if you still want to share the document with specific people, add their email addresses in the Add people section.

Once you have closed the box, your permissions are set (until you change them again).

Now the security setting beside the title shows that the document is shared with Anyone with the link.

You can still see the security settings beside the title of your document, and you can click the label to change the permissions (or just to get the link again if you lost it!).

Share your document

Now that you have the link, you can email it, put it in a blog post, send it via IM, or write it on a post-it (though the addresses are usually a little too long to remember). Congratulations! You managed it!

Have you had good experiences collaborating on Google documents? Are there any steps to the process that are harder (or easier) than you thought?

On site in Stoller Center, on campus at Pacific University, Forest Grove, Oregon. Plenty of students (and professors) are skipping class for this event! And there is a line waiting outside, so we’re trying to fit everyone on the ever-so-comfortable wooden bleachers.

11:57 am

President: Welcome to Pacific University! Introducing the “introducer” – Prof. Boersema. Has won virtually every award Pacific gives, and just published The Velocity of Human Rights, Theory and Practice.

Boersema: Prof. Chomsky is on a very tight schedule – we are very grateful he is here at all, but he needs to leave immediately at 1:30. He will speak for 40 minutes, then answer questions. “Please make it a question, not a dissertation!” There are microphones in each aisle, and “we have bouncers guarding each microphone.”

What could I possibly say that could bring language and the Middle East together to introduce? A few years ago, I was in Istanbul, and in the hotel, the elevator was out of service. The note said: “Valued patron, we regret to inform you the elevator is in need of repairs. We regret to say, you will be unbearable.”

How do you introduce Noam Chomsky – it’s like how do you introduce Santa Claus? To say that he has been influential would be an understatement.

If you would like to give contributions somewhere, there is a Carol Chomsky Memorial Fund – to fund real humanitarian service for children in the Gaza Strip: chomskyfund.org

12:05

Chomsky -

The most striking current uprisings have been taking place in northern Africa, and continue currently. They call themselves the April 6th movement.

April 6, 2008 – the Egyptian Labor Movement were planning a major strike, but it was crushed by the US-backed government. We don’t remember that, but they do.

The uprisings you find anywhere have deep roots. Pointing out two specific countries with long, harsh military occupations. The uprisings started in one, in the west Sahara – was invaded by Morocco in 1975. Security council is currently at work there.

Palestine is the other country – will talk about it more at the end.

In the West, democracy uprisings are fraught with dangers. There’s a reason western countries avoid them. 90% of Egypt regards the US as a threat. 80% of the region thinks it would be better off if Iran had nuclear weapons. Authentic democracy in the Middle East can’t be tolerated by the US, because the countries would then threaten the US.

The national security council reported in 1950s - There’s a perception in the Arab world that the US supports bloody rulers to keep access to their energy supplies – and that’s still true.

A couple weeks ago, there was a national tribunal in the Netherlands – Dictator Gaddafi was to be tried, but the US intervened.

“Welcome to the world of oil.”

12:16

Bahrain – the dictatorship is Sunni and most of the population is Shiite. Happens to be where most of the Sunni oil is.

Northern gulf – largely Shiite – contains the largest amount of oil in the world. It would be very serious if the Shiites could actually control this oil, instead of being controlled by the US.

One consequence of the invasion of Iraq: set off a Sunni-Shiite conflict, so now it’s a major confrontation all over the Middle East. Poisoning the region and having major consequences.

Sunni dictatorships vs. secular nationalism – the US and Britain have consistently supported radical Islam, jihadism as a barrier to secular nationalism, which might encourage the countries to seek independence. Israel defended antinationalism and destroyed secular nationalism in Saudi Arabia to maintain its relationship with the US.

In Yemen, the issue is not oil. Yemen is a US military ally, and a Sunni ally.

In Egypt and Tunisia, the US followed a “traditional gameplan:” support the dictator as long as possible, then send him “off to pasture,” and then restore the old regime in a different name. Haiti, South Korea, Congo, Romania… it happens over and over. A lot has changed, but regimes are still in place, with close connections to US military.

12:26

There is another category: what happens when you have an oil rich country with an unreliable dictator: namely, Libya (Gaddafi)? It would be better to have him replaced if possible – if he caused a massacre, it would be blamed on the US, so US backed a security council decision (1763) to impose a no-fly zone. A cease-fire was imposed on Gaddafi’s forces, but not on rebel forces. So, Western powers are participating. However, Turkey and neighboring countries are just standing back. China and other emerging powers are opposing western air strikes in Libya and calling for peaceful solutions. Almost no one is supporting the imperial powers.

Obama has backed off – Britain and the US proposed sending arms, but then backed off. The preponderance of power is made very clear in this operation. It was led by France and Britain, but they couldn’t pull it off – they turned to the US to do “heavy lifting.” When the US backs off, the action declines.

Predicting a stalemate with an east-west partition of the country. What will happen to the oil fields? They are pretty much in the middle. Most of Libya’s territory is unexplored, so experts predict they will be finding more.

12:33

A second zone is under military occupation: Palestine. For Israel, like other Western states, an Arab democracy would be dangerous. Israel has invaded Lebanon four times, and the US has assisted.

The Human Rights Watch appealed the US to suspend financing to Israel in an amount equivalent to Israel’s spending for settlement, and add prohibitions on discrimination. Amnesty International called for a suspension of arms, which were being used in violation of international law.

That the occupation is illegal has never been under question. Any settlements or transportation of populations, are against the principles of international humanitarian law. Participating in that is illegal. This is a growing view threating Israel.

Legitimation of Palestinian authority and rights are also growing – coming up in UN session in September. Palestine will request to be represented in the UN as a state. The only thing blocking it is the US, which could veto it, as it has done previously. Latest time was in February when the US vetoed UN motions in order to protect Israel.

This is a case in which the US is extremely isolated – and not the only one.

The Arab world overwhelmingly supports Iran’s nuclear programs – which the US stands against, and is very isolated, especially in the region.

12:43

“Washington and whoever agrees is the international community.” (laughs)

The international security council warned that, if the US couldn’t control Latin America, how could they control the rest of the world? Asia, South America have drifted out of control, and the Middle East is drifting in that direction as well.

Which I will be talking about in a couple hours, but I don’t have time to go into it here.

12:45

Question-and-Answer

Q: in a few weeks a flotilla will be challenging the Gaza Strip. What do you think about it?

A: Like everything else in the region, it depends how the US will react. The most recent was last May – condemned in the world, but the US said it was fine. It would be no problem if they wanted to stop the ships nonviolently – you have no right to carry out piracy in the world, unless you are supported by the master of the world. It all depends on us – these are things we can control. It all depends on what the US population will support.

Q: Regarding Egypt, with murders and unity talks, what will they do in Israel?

A: What they will do is what they are doing, and will continue to do as long as the US supports it. The newspapers and discussions are completely skewed in the US, depicting the peace talks. If they were serious negotiations, it would be run by a neutral party, with the US and Israel on one side, and the rest of the world on the other side. Every Israeli crime is an American crime. Includes, military, idealogical support.

What should they do? If the US changes its policy and joins the world. Israel would have to do what the master said, and would accept a two-state settlement. The basic details were stated in 1976. That would improve Israel’s security. Israel has been following a definite policy of trying to separate Gaza from the West Bank since the 1990s. Now they should accept a truce. All feasible, but it depends on what the US will do.

There are worthwhile historical analogies. Comparing Israel and South Africa – there is one comparison that is accurate. In 1960, the white regime recognized it was becoming an international pariah, and talked to the US, saying “as long as you back us, it doesn’t matter what the world thinks.” 1990 – US policy shifted and apartheid collapsed. That could happen again.

The world is ruled by force, and the force is mostly in Washington.

12:56

Q: Labor unions – inspiring April 6th movement, have brought great social improvements to the world. Can you ever see a day when unions are strong enough to form a socialist uprising here, in the US?

A: The labor union has been attacked since 1950s. Organized labor is the only organized force that stands in the way of complete corporate tyranny. 1920s was a fall of organized labor, but labor revived in 1930. Since the 1950s, there has been an effort to beat them back. What happened in Wisconsin is important.

Q: Why the US supports Israel the way it does: the Israel lobby and the strategic asset theory.

A: The Israel lobby is only so powerful, and can’t step beyond it. Ethnic lobbies can have influence, but don’t always. In the press, the most extreme support is the Wall Street Journal – the business community. Republicans don’t pretend to be anything but the business party, most extreme pro-Israel. Democrats are a little more diverse, but also follow along.

Obama just signed more weapons over to Saudi Arabia. Intel is building main facility in Israel. High-tech industry in general invests pretty heavily in Israel. It’s so integrated into the US system it’s hard to measure.

Take Christian Zionism (like Woodrow Wilson) – swept the population much more than Jewish Zionism did. Much more extreme than evangelical Christianity, and still influences a large number. The Anglo-sphere – we (US, Canada, Australia) are settler-colonial societies, exterminate population and take them over – if we did it, it must be justified. Don’t know how to measure it.

On the other hand, there is almost nothing going for the Palestinians – no wealth, power, force. And there is an almost extreme Islam-phobia. Recently, states have passed bills blocking Islamic law.

1:10

Q: Do you pay federal taxes?

A: I’ve thought about it a lot. In 1965, tried to organize federal tax resistance, didn’t pay taxes for about 10 years. It’s somewhat risky – like other kinds of civil disobedience. Civil disobedience is really pragmatic. You do it if you think its consequences will be favorable. If it has that effect, its okay, if not, it’s useless.

I’m not against taxes – in fact, I think we’re ridiculously undertaxed, especially the wealthy. Taxes do bad things, but they also do a lot of important things.

Q: Is Noam Chomsky back to a one-state solution?

A: I’m not back to it, I never left it – but it’s a one-state settlement, not solution. I have never seen any reason to worship the imperial boundaries. It makes good sense. There’s a pie-in-the-sky approach saying “let’s have one state,” but the only path I know of is a two-state settlement (not solution). It would decrease the violence. Yes, I still believe what I did. You can’t pretend the world doesn’t exist – “you have to calibrate the tactics to the options.”

Q: Do you have comments about anarchist Alexander Burke?

A: ABCs of Communist Anarchism is still worth reading.

Q: We live where we can make a difference every day. What can individuals in this room do to shift this policy?

A: Sure. The people in Egypt are facing difficulties and repression vastly beyond what we could think of, but they did it. Think of 1960s when a couple black students sat at a lunch counter. They faced repression and finally got somewhere – that’s how things change. It’s a pretty free society, so there are any number of options, from civil disobedience, to legal action, to education.

Every single person in this room can make a difference? Absolutely. It’s a much more civilized country than it was 1950s.

In 1955, walk down the halls at MIT, it was well-dressed, differential white males, and now it’s more informal, half women, 1/3 minorities, lots of political action – a lot of the changes in the 50s civilized the country, and were started by young people.

Q: In history, I look at who follows money, and the big money seems to go to international finance. Can you comment on the role of that elephant in the room?

A: Significant change, took place in 1970s, when the US abandoned post-war economic system and deregulate capital. Connected to fact that the rate of profit in manufacturing was declining – you could make more money by financial manipulations than by producing things. Trade agreements were established, designed to provide for investors, and set workers around the world into competition with one another. Shifted economy enormously, and there have been repeated crashes since that time. Financial institutions are doing nothing useful and making a large profit. If we had a capitalist society, this wouldn’t happen, because every time they crash, they would go out of business (applause), but instead, the government is bailing them out. Our kind of capitalism is run by financial institutions. There were no financial crises in the 1950s and ’60s.

Q: Recently released movie, Miral, with the premise that there will be no solution to Israeli-Palestinian conflict until we understand the Palestinian side. How is that kind of suppression allowed here?

A: Centralized control of distribution of movies decides what will be controlled. You can get around it by doing it yourself, and the centers of censorship can be directly protested.

Q: How optimistic are you that we have something good happening in Egypt?

A: We can affect it – what the US Government is doing can affect it. It’s happening here, and we can affect it. The old regime is digging in its heels, and trying to maintain power. On the other hand, the protesters are still at it, protesting military (which could lead to an ugly confrontation). Will the US permit a massacre? No one can predict when it starts and where it will go – depends on fortitude, commitment of the participants, and how external powers (the US) will react.

Basically, you see a group of kids that has every reason to give up on their dreams of playing soccer – they live in a floating city, Koh Panyee, Thailand, that literally has no land for them to play on. However, the kids work with the resources they have and build a smaller scale, floating, wooden soccer field. Playing on the splintery, bouncy, wet wooden field actually helps the children improve their skills enough to become a major threat in a Thai youth soccer tournament!

Here are the things I’m taking away from this video:

Make your own advantages

The kids from Koh Panyee could have easily lost before they began, if they had just accepted the fact that they couldn’t play soccer anywhere. However, they didn’t let that stop them – they found old rafts and wood and made it into a soccer field.

As a perfectionist, I also find it significant that they didn’t wait until they found enough wood and rafts and other materials to build a professional-grade, full-size field. They found the bare minimum that would satisfy their needs – just being able to play – and once it was done, they played! Sometimes we get so fixated on getting the perfect structures in place instead of stopping with what we need and getting on with the “why” of what we’re doing.

Not only that, but the fact that their field wasn’t perfect became one of their strengths – it forced them to learn a more precise playing style and gave them plenty of advantages over people who had practiced on perfect regulation fields.

Accept help

Probably one of the most touching moments of the video is when the village chips in to help buy the boys soccer uniforms. What if those boys had turned around and said, “no thanks, we’re trying to do this on our own.” No one is an island – even someone living on an island!

And sometimes, in order to accept help, you need to let whatever you are passionate about be visible to everyone around you. I think it’s too easy for us sometimes to try to compartmentalize our lives so much that the people around us have no idea that we’re working on something that matters so much to us.

Create your own win condition

As the soccer team was playing in the semi-finals, it started raining so hard that their soaked shoes were really interfering with their playing. But they were used to playing on a wet surface in bare feet – so they changed something they did have control over (their shoes) instead of complaining about what they didn’t have control over (the rain).

Again and again, their story shows ways that they took control over the things that they could change instead of complaining about their situations. Which of us can’t learn from that?

Tell your story

There are days when it’s just hard to see the big picture – and I’m sure that’s how it felt for the boys on that soccer team, too. Who knows how long they worked on building their field before they could play soccer, and how long they played before they could enter a competition. But, by telling their story, they can look back and see that all that time was worth it, and got them and their town where they are today.

I hope that’s why we continue to tell our stories, too. We can both inspire others and remind ourselves at the same time. When you finally have a chance to see the fruits of your labors, it’s too easy to just shrug it off and take it for granted – only by seeing or telling the whole story can we truly grasp how our small actions can turn into huge results.

And having fun along the way doesn’t hurt, either! Those boys just wanted to play, and that turned into something bigger, instead of aspiring to be professional soccer players and getting discouraged about how far away from their goal they were. Being one or two steps away from your goal and then growing on it is so much easier than thinking you are ten steps away and never taking any action at all.

“Today’s entrepreneurs are so concerned with having a work-life balance. I’m not scared of them, because I know they won’t work as hard as I will.”

Well, Gary, sounds like you have me pegged. That’s alright, though – my reason for entrepreneurship is to give myself something to do, not to make it all the way to boardrooms trying to pitch ideas to CEOs. Sounds entertaining and all, but not so much for me. “Know yourself” – another answer Gary gave, to someone trying to figure out the idea of a personal brand and how it could work for him.

“I like wines for the memories I have.”

When asked about his favorite wines, Gary named the first “real” wine he ever drank, plus a few others and the specific times he remembered having them. I’ll admit, wine is nice to drink, but I really haven’t trained my tongue to taste the difference. Heck, I can’t even taste the difference between Coke and Pepsi! But I guess I should be glad that the guy who has been selling wine professionally all these years actually does know what it tastes like.

“How many people swore they’d never have a Facebook page/cell phone/etc.? It’s not what we want to happen, it’s what’s happening that matters.”

Basically, roll with it. Definitely makes sense! I was pretty reluctant to get a cell phone (mostly because it cost money), and you’ve already read my story about not being interested in Facebook…

“The window of opportunity is in the next 24 to 48 months.”

That was reassuring. It’s so, so easy to feel like you missed the bandwagon because there have already been a few people who have leveraged social media so well. But no – people are still talking and listening.

“A friend asked if I still believed in book tours, and I said of course – anything to humanize a relationship with people.”

Yes! Made me really glad I went – it’s one thing to spew supportive tweets or comments, it’s another to actually be a body in a room.

Aaaaand, last but not least: it might just have been the contrast with the super tall lanky Powell’s employee who introduced him, but Gary is a lot shorter in person! Those human touches are great!

The Thank You Economy

Overall, TTYE was my first real look into the mind of Gary V., after hearing his name casually tossed around the blogosphere for the last year or two. The first half was all coaching, and may have been a bit defensive, but he’s got a wide audience with all sorts of opinions about social media, so that kinda makes sense.

The second half (or, technically, the third section) was where he really shined. Who doesn’t love case studies? The five chapters showed people putting the Thank You Economy into action. The examples were vivid stories that were just diverse enough to convince me that it could work, too.

That being said, the quotable quotes all came from the first half of the book. Here are the ones that jumped out to me:

“In fact, no relationships should be taken for granted. They are what life is about, the whole point.” Amen. What else can I say? People are people are people. And if you can start with treating everyone online the same, great. But definitely don’t forget that there’s more out there than that!

“You cannot underestimate the sharpness of people’s BS radar – they can spot a soulless, bureaucratic tactic a million miles away.” Ha! This was the quote that made me put the book down and say “I have to find someone to share this with!” (And then I did. And they agreed. And then I started a blog post.)

“How many of today’s more than 500 million Facebook users swore they’d never use the site? (You know, I don’t think I want that to be a rhetorical question. If you were one of those people, I’d love to know.)” Well, Gary, I’d love to tell you.

I started college in 2005, fairly fearful of the internet in general and connecting with people online in particular. MySpace? Ew. Forums? Super creepy. NeoPets? That’s about as close as I got – and I still avoided all the social games. The stone age, right?

Then a guy I had a crush on in high school sent me an e-mail inviting me to Facebook. And I went to the page – and I couldn’t see anything without logging in. No reassuring screen captures or sales pitches. So I figured it was another weird dark alley online.

I was about to refuse when my impulsive roommate wandered by, asked what I was doing, and, when I showed her, signed up on the spot, practically sitting in my lap. I watched carefully as she wasn’t forced to enter her social security number or bank account information – and that was that. I signed up for an account later that night (once I could get my computer back!).

I’m definitely not as wary about the internet in general anymore, but I think my reservations still hold true for signing up for new services. I don’t like diving into black boxes.

Lesson for people designing social media sites: I want to understand what it looks like up front. Make a video, make some screenshots, something. Yes, I know that I’ll be able to figure it out once I get there, but I want to make sure it’s worth my effort to figure out first.

“When people are happy, they want to make other people happy.” Well, maybe it’s just the happy part of me, but I don’t think this is just an argument for making your employees happy or your customers happy – you need to start with yourself! And I, for one, am happy that Gary is going on a book tour, and that I get to see him at Powell’s tonight (updated to include link to new post about how it went)!

Well, when I first started learning about SEO, I was impressed by how many “SEO-centric” activities actually were less scam-y than they appeared. Building links is a way for Google to evaluate your authority, yes – but it also provides ways to get in the eyes and minds of people who might be interested in what you’re talking about. After all, raving fans can’t rave about you if they don’t know that you exist!

So, basically,

SEO = finding ways to build relationships.

And really, getting people onto your page is only the beginning. Then you try to get their attention, funnel them toward other articles you’ve written, cross your fingers that they might comment or subscribe…

But what I’ve found is that, once someone is listening to you, you have the power to keep going. Amazing stuff, isn’t it?

“You’re not an expert. You’re just some guy in his home office.”

So said the wife of someone I know, someone whose business brings in a little more than half a million dollars a year in profit.

And here’s what I thought:

I’m just some girl in my home office, and I’m not bringing in half a million dollars a year in profit. Half a thousand, maybe. Living off my savings. I’m less of an expert than he is!

And then the next thing to come into my head:

Well, at least I’ve earned a little money online. So I’m more of an expert than a lot of other people.

And then:

Geez, now I feel like a jerk playing the “let’s compare people” game.

But, you know what? There was some truth to what I thought (no, not the jerk thing, before that). I am a step ahead of some people, and, just like I’m relying on an awful lot of people who are a step ahead of me, now’s my chance to be useful to them! Hence the launch of this website, and the ebook I’m starting, and the dreams I have to do more!

And what about the little voice telling me that I’m not an expert? So I’m not! So what. No one is supposed to wait until they are an expert before they do something… that’s like waiting to win the race before you start running! Some days I’m only one step ahead of what I’m blogging about for my clients – but that’s okay! I’m doing my research, and presenting it from a fresh new perspective.

One of my favorite stories, I heard from a technical writer (What, don’t you have favorite technical writer story?) about how she got a job writing a manual for a piece of equipment. When she was applying for the job, she admitted that she didn’t have any experience in their niche, much less with their tool. “Perfect!” exclaimed the manager. And she did a great job, because she had come in without any preconceptions. A year or two later, she had a meeting with the same manager, and he gently told her that, even though she was still doing a great job, her edge was gone. She just knew too much about the project now.

And the same has held true in my life. I do some of my best work as I’m learning how to do it.

I learned HTML by working as an HTML editor in college.

I learned instructional design theories by working as an instructional designer – at Intel! (Creating, should I add, instructional materials for programs that I had never worked with)

And now I’m learning about small businesses, marketing, copywriting, and blogging. By doing it.

When I graduated and made comments about going into “the real world,” I had a number of people tell me that it’s no different. And I think this is what they meant. Everyone is still working on figuring it all out, and everyone has someone a step ahead of them and a step behind them.

Of course I’m not an expert. No one is!

Want to be recognized? Of course.

Want to pick sides and not be everything for everybody? Not really – I’m no good at saying no!

But slowly it’s getting hammered into me that saying no to one thing helps me say yes to something else: and what I’m saying yes to is building my site, my brand, and my business! And what’s doing plenty of the hammering are these two intense and comprehensive articles. I posted them because I  think they need to be seen by more people – but also because I need to keep track of them for myself!

Copyblogger’s 125 Tips to Building an Irresistible Brand

This list is grouped into 5 categories: know yourself, know your audience, know your competition, building a brand experience, and implementation tips. The beginning encourages you to understand why you are picking your brand, and later it turns into more practical steps about how to turn that understanding into a brand, not just an idea.

Lots of great tidbits stand out: mostly just meeting your audience where they’re at, not where you want them to be!

Where Is Jenny’s The Ultimate Non-Designer’s Guide to Creating a Brand

Almost the perfect compliment, this article gets down and dirty with designer-lingo that I try to follow! Jenny introduces the article remarking that the logo or the design isn’t the whole brand, but it’s a good initial step. Instead of walking through things to think about when inventing a brand, she walks through decisions – deciding a name, color palette, typography, a logo/title. If only making the decisions were as easy as she makes it sound!

So there you are: my brand-building duo. Now to implement some advice!