We are currently seeking an out going, friendly telesales person to make appointments for our consultants with both existing and new clients, working from home or in our offices in Holmfirth.

With flexible hours to suit, this role would be particularly suitable for a back to work parent looking for a job to fit round family life.

• Friendly out-going person
• Flexible hours
• Working from home or from our offices in Holmfirth
• No high pressure selling
• Good basic and performance bonus
• Fast growing company
• Full training given Industry experience not essential

If you think you would make a good addition to our team please email your cv to steve@wsiyorkshire.co.uk

This 12% share of paid search clicks actually represents a 49% increase in click share as percentage of the total paid search clicks since October.

Paid Search Past Comparisons

Over the same period the Quarterly UK Advertising Report found that the spend share of tablet and mobile devices increase to a 7.5% share of overall search spend which in an increase of 29%.

According to Marin the imbalance between the mobile click share (12%) & mobile spend share (7.5%) highlights favourable performance conditions for mobile advertisers.

When compared to desktop search, volumes are growing faster than budgets which is resulting in less expensive clicks for advertisers on mobile marketing campaigns.

Across all web enabled devices there was an increase of 43% in paid search volumes, click-through rates increased by 24% & cost per click decreased 5% during Quarter 4 of 2011 on a year over year basis.

Social media can be integrated into your email marketing strategy in a number of ways. However, the method that you choose depends on what you want to achieve. For example if your goal is to syndicate your content online then you will want to target your campaigns to encourage readers to share your content on their social networks.

In 2010 Aweber conducted a survey. The results showed that 36% integrate social media into their email marketing with the purpose of asking readers to send the email on to their social network followers.
The three main tactics for implementing an integrated social media and email marketing strategy to share your newsletter content are as follows:

1. Include ‘Share’ buttons in your newsletters

Including social sharing links in your email newsletters is a great way of combining social media with email marketing. It is also a great way of encouraging your readers to share content. Most websites have a share button on them to make it easier to share.  Five tips you should consider:

1. Identify the most relevant social networking sites.
2. Integrate the ‘share’ icons in your newsletter templates.
3. test the new  newsletter template with a focus group.
4. Roll out the news letter template to the rest of your database.
5. Track shared article metrics.

2. Increase your social following through email marketing

As well as including the ‘share’ icons in your email newsletters, it is equally as important to include links for your subscribers to follow you on social networking sites.  Add call to actions including ‘Follow us on Twitter‘ and ‘Like us on Facebook‘, even ‘Subscribe to our YouTube Channel’.

Also change your email signature to include these ‘follow’ links.

3. Promote your email content in the social Media Platforms

Be confident and cross promote your email marketing and social media.  Just like you inform your subscribers to your email marketing list about your social media profiles, you can do the same on your social networks informing your followers of your newsletter.

Remind all your Facebook fans, Twitter followers, Linked In Followers and YouTube subscribers that you have a great email newsletter and encourage them to subscribe. Email marketing should be used as a catalyst for starting conversations online about your brand.

Conclusion

Email marketing is the least costly method of marketing but the most measurable, most effective and easiest to implement as part of your online marketing strategy.  More importantly, by incorporating social media into your email marketing strategy you can boost your business, keep your audience engaged and enhance your brand reputation.

The main lifeline for a company to survive is generating new sales and repeat business from existing customers. Without existing customers staying connected and engaging with you and new leads entering your sales pipeline you company will stay stagnant and not grow.  However, implementing a well planned email marketing strategy can help your business generate new leads and nurture existing clients to ensure continued growth.

Nearly everyone uses email and it is continually growing and evolving. Email marketing is a drip marketing technique which is a direct marketing strategy. Email marketing involves scheduling promotional messages with relevant and specific calls to action sent via email.  It is a campaign spread over a period of time.

5 things to consider with email marketing

Everyone has heard the saying ‘don’t run before you can walk’, well the same applies to email marketing.  Any email campaign must have best practices implemented before any social media integration. If your email campaign is poor it doesn’t matter how much social integration you have, it just won’t work. So, here are some basic email marketing guidelines.

#1 Start with a clean database

Make sure your contact database is clean and complete as this determines how successful your email marketing campaign will be.

#2 Keep it personal

Always make your emails personal so your readers know you are human and feel like you are personally addressing them. Rather than starting ‘Dear friend’ or ‘Dear customer’, use the greeting ‘Hi John’ as this will go a long way.

#3 Compose a catchy subject line

As soon as the email lands in the inbox of the recipient it is the subject line that will stand out next to the sender’s name. Ensure the subject line is catchy and will compel the reader to open the email. It is the subject line that will make or break your email.

#3 Educate and Captivate

Never hard sell in your email. Remember, your readers subscribed to receive email communication that has valuable content – not emails that are sales pitches.

#5 Design your emails for mobile devices

Mobile and Smartphone’s are now indispensible for both personal and business users. More and more people are using their mobile devices to read emails and browse the web. Ensure your email is correctly designed for mobile users.

Benefits of Social Media and Email Marketing

Social media has exploded in the last few years and more and more people are using sites such as Facebook, YouTube and Twitter. This explosion has transformed the way people communicate online and more importantly how companies market their products and services to their target audience.

Last week we launched an update to the site which included a new shop, allowing people all over the world to browse and purchase Caledonian Beers and merchandise. The shop uses our single page checkout to reduce the complications often experienced when shopping online, allowing you to make your purchase in just a few minutes.

It’s another result of our collaboration with York based Graphic Design agency Creative Squeeze who put together the visuals for the project. Once these were agreed we integrated them with our easy to use e-commerce CMS, perfect for projects of any size.

Creative Squeeze are just one of the many talented graphic design studios that we work with and we’re always looking for new partners. Our CMS is designed to take care of the SEO, accessibility and usability issues, allowing you to concentrate on creating fantastic visuals.

If you’d like more information on how we work with design partners get in touch with Ben.

Features of the Honley Law Website:

In building the new Honley Law Practice website, we ensured that the site included:

• SEO Friendly Web Design
• User Friendly CMS
• Customised Blog for Social Media and Search Engine Optimisation

Search Engine Results

In their SEO Campaign so far we have achieved:

• Top 3 positions for “family law Honley”
• Top 4 for “family lawyer Honley”
• 3rd for “family law Huddersfield”
• 3rd for “family lawyer Huddersfield”
• Top 3 for positions for “employment lawyer Honley”
• Top 3 positions for “divorce lawyer Honley”