<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" version="2.0">

<channel>
	<title>WSI Blog</title>
	
	<link>http://www.wsiyorkshire.co.uk/blog</link>
	<description>Website Development and Internet Marketing Blog</description>
	<lastBuildDate>Thu, 09 Feb 2012 09:28:33 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/WsiWebDesignBlog" /><feedburner:info uri="wsiwebdesignblog" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><feedburner:emailServiceId>WsiWebDesignBlog</feedburner:emailServiceId><feedburner:feedburnerHostname>http://feedburner.google.com</feedburner:feedburnerHostname><item>
		<title>Introducing Dingwuddles.com the Video Promotions Website</title>
		<link>http://feedproxy.google.com/~r/WsiWebDesignBlog/~3/dicR1POe8-Q/</link>
		<comments>http://www.wsiyorkshire.co.uk/blog/dingwuddles-social-media/2012/02/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 13:54:26 +0000</pubDate>
		<dc:creator>John-Paul</dc:creator>
				<category><![CDATA[SMM]]></category>
		<category><![CDATA[SMO]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Management]]></category>
		<category><![CDATA[Video Promotion]]></category>

		<guid isPermaLink="false">http://www.wsiyorkshire.co.uk/blog/?p=1822</guid>
		<description><![CDATA[You may or may not already know but 2012 has seen the launch of Dingwuddles a revolutionary new way to promote almost anything with a video! Using Dingwuddles Video Promotion Website &#160; You can use Dingwuddles to promote your business, promote an event, display a video CV to be viewed by prospective employers, advertise a vacant role within [...]]]></description>
			<content:encoded><![CDATA[<p>You may or may not already know but 2012 has seen the launch of <a title="Dingwuddles Homepage" href="http://bit.ly/wuddles">Dingwuddles</a> a revolutionary new way to promote almost anything with a video!</p>
<h2></h2>
<h2><a style="font-size: 13px; font-weight: normal;" href="http://www.wsiyorkshire.co.uk/blog/wp-content/uploads/2012/02/Dingwuddles_logo.jpg"><img class="size-medium wp-image-1823 alignright" style="border-style: initial; border-color: initial;" title="Dingwuddles_logo" src="http://www.wsiyorkshire.co.uk/blog/wp-content/uploads/2012/02/Dingwuddles_logo-300x96.jpg" alt="Dingwuddles Video Promotion Website logo" width="300" height="96" /></a></h2>
<h2>Using Dingwuddles Video Promotion Website</h2>
<p>&nbsp;</p>
<p>You can use Dingwuddles to <a title="Business Promotion on Dingwuddles" href="http://bit.ly/zWrace">promote your business</a>, promote an event, display a <a title="Video CV's on Dingwuddles" href="http://bit.ly/vBkLtm">video CV</a> to be viewed by prospective employers, advertise a vacant role within your company or post video’s of <a title="Sell or buy through Dingwuddles" href="http://bit.ly/DingSales">items you wish to sell</a>.</p>
<p><span id="more-1822"></span></p>
<p>Our involvement with Dingwuddles has been to develop the <a title="Social Media Marketing from WSI Yorkshire" href="http://www.wsiyorkshire.co.uk/social-media-marketing.htm">Social Media</a> properties like Facebook, Twitter and many more. The blog is often the starting point, but much content is also distributed our through the many social media channels that  we are managing across all platforms.</p>
<p>With a name like Dingwuddles people are unlikely to forget it in a hurry so our aim is to get in front of as many eyes as possible and building up likes, followers etc to achieve the critical mass needed to make it a success!</p>
<p>WSI Yorkshire have also been appointed as consultants for the launch process and to oversee any other social media functionality on site, like Facebook signing in and social sharing. As our responsibility has been quite broad we have also used our natural <a title="Search Engine Optimisation (SEO) from WSI Yorkshire" href="http://www.wsiyorkshire.co.uk/search-engine-optimisation.htm">SEO</a> skills to help structure the website to be better found on Google.</p>
<p>&nbsp;</p>
<h2>Dingwuddles on Twitter</h2>
<p>&nbsp;</p>
<p>When it comes to finding Dingwuddles on Twitter there are choices a plenty.</p>
<p>Follow <a title="Dingwuddles general Twitter" href="http://www.twitter.com/dingwuddles">@Dingwuddles</a> for updates across all areas of video uploads and general Dingwuddles news.</p>
<p>Follow <a title="Dingwuddles Twitter for Jobs" href="http://www.twitter.com/dingwuddlesjobs">@DingwuddlesJobs</a> for recent UK job &amp; recruitment news, Video CV uploads &amp; Job Vacancy Videos.</p>
<p>Follow &#8211; <a title="Dingwuddles on Twitter for sales" href="http://www.twitter.com/DingwuddlesSale">@DingwuddlesSale</a> to keep a track of all new Product Video uploads and see what wonderful things people are selling</p>
<p>&nbsp;</p>
<h2>So Where Else Can You Find Dingwuddles Online?</h2>
<p>&nbsp;</p>
<p>So we have Twitter covered and whatever else  your Social Network flavour of choice may be we are likely to have you covered, take a look –</p>
<p><a title="Dingwuddles on Facebook (Like them)" href="http://on.fb.me/Dingwuddles">Facebook</a></p>
<p><a title="Dingwuddles on LinkedIn" href="http://linkd.in/Wuddles  ">LinkedIn</a></p>
<p><a title="Dingwuddles on Google+" href="http://bit.ly/w0GHTC">Google+</a></p>
<p><a title="Dingwuddles on Squidoo" href="http://bit.ly/x0wNId">Squidoo</a></p>
<p><a title="Dingwuddles on YouTube" href="http://bit.ly/wSyX2e">YouTube</a></p>
<p>So there you have it Dingwuddles is well and truly out there in the social universe so pick your link and like, follow or add away!</p>
<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?a=dicR1POe8-Q:u-OO0lnPZO8:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?a=dicR1POe8-Q:u-OO0lnPZO8:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?i=dicR1POe8-Q:u-OO0lnPZO8:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?a=dicR1POe8-Q:u-OO0lnPZO8:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?a=dicR1POe8-Q:u-OO0lnPZO8:-BTjWOF_DHI"><img src="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?i=dicR1POe8-Q:u-OO0lnPZO8:-BTjWOF_DHI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?a=dicR1POe8-Q:u-OO0lnPZO8:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?i=dicR1POe8-Q:u-OO0lnPZO8:F7zBnMyn0Lo" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/WsiWebDesignBlog/~4/dicR1POe8-Q" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.wsiyorkshire.co.uk/blog/dingwuddles-social-media/2012/02/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.wsiyorkshire.co.uk/blog/dingwuddles-social-media/2012/02/</feedburner:origLink></item>
		<item>
		<title>Web Economy in the G20 to Double by 2016 According to Google</title>
		<link>http://feedproxy.google.com/~r/WsiWebDesignBlog/~3/3FIBdGlkWu4/</link>
		<comments>http://www.wsiyorkshire.co.uk/blog/web-economy-to-double/2012/02/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 09:44:29 +0000</pubDate>
		<dc:creator>John-Paul</dc:creator>
				<category><![CDATA[business growth]]></category>
		<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[mobile devices]]></category>
		<category><![CDATA[mobile web]]></category>
		<category><![CDATA[web economy]]></category>
		<category><![CDATA[Ecommerce]]></category>

		<guid isPermaLink="false">http://www.wsiyorkshire.co.uk/blog/?p=1815</guid>
		<description><![CDATA[A study by Boston Consulting Group which was supported by web giants Google recently suggested that by 2016 the web economy in G20 countries will nearly double! Rise of Mobile Browsing The driving force behind the rise will be the rapid expansion of mobile internet access, it is assumes that in four years time 3 [...]]]></description>
			<content:encoded><![CDATA[<p>A study by Boston Consulting Group which was supported by web giants Google recently suggested that by 2016 the web economy in G20 countries will nearly double!</p>
<h2>Rise of Mobile Browsing</h2>
<p>The driving force behind the rise will be the rapid expansion of mobile internet access, it is assumes that in four years time 3 billion people or half of the world&#8217;s population will be using the internet. Currently around 200 million per year are using the internet for the first time.</p>
<p><span id="more-1815"></span></p>
<p>As expected with the rise in mobile web browsing traditional ways of accessing the internet via a copper wire and a desktop PC will reduce and fade significantly.</p>
<p>The study speaks of a &#8220;new internet&#8221; emerging where around 80% of total internet use will be through a mobile device, web access will no longer be a luxury and the internet will become more social allowing for greater interactions between customers and companies.</p>
<p>If you currently don&#8217;t have a <a title="Mobile Site Construction" href="http://www.wsiyorkshire.co.uk/bespokeinternetsolutions.htm">mobile e-Commerce site</a> then this study should go some way to convincing you that now is the time to take the plunge before you get left behind!</p>
<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?a=3FIBdGlkWu4:PGo-ixY9txU:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?a=3FIBdGlkWu4:PGo-ixY9txU:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?i=3FIBdGlkWu4:PGo-ixY9txU:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?a=3FIBdGlkWu4:PGo-ixY9txU:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?a=3FIBdGlkWu4:PGo-ixY9txU:-BTjWOF_DHI"><img src="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?i=3FIBdGlkWu4:PGo-ixY9txU:-BTjWOF_DHI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?a=3FIBdGlkWu4:PGo-ixY9txU:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?i=3FIBdGlkWu4:PGo-ixY9txU:F7zBnMyn0Lo" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/WsiWebDesignBlog/~4/3FIBdGlkWu4" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.wsiyorkshire.co.uk/blog/web-economy-to-double/2012/02/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.wsiyorkshire.co.uk/blog/web-economy-to-double/2012/02/</feedburner:origLink></item>
		<item>
		<title>We are Currently Recruiting a Part Time Telesales Person</title>
		<link>http://feedproxy.google.com/~r/WsiWebDesignBlog/~3/4oimr_dO6dU/</link>
		<comments>http://www.wsiyorkshire.co.uk/blog/telesales-position-recruitment/2012/01/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 10:58:59 +0000</pubDate>
		<dc:creator>John-Paul</dc:creator>
				<category><![CDATA[jobs]]></category>
		<category><![CDATA[recruitment]]></category>
		<category><![CDATA[telsales recruitment]]></category>
		<category><![CDATA[part time jobs]]></category>
		<category><![CDATA[telesales]]></category>
		<category><![CDATA[work from home]]></category>

		<guid isPermaLink="false">http://www.wsiyorkshire.co.uk/blog/?p=1806</guid>
		<description><![CDATA[At WSI Yorkshire we provide a Full Digital Marketing Service from Web Design to ongoing Website Optimisation and Advertising for Large &#38; Medium Companies in the Yorkshire region and beyond. We are currently seeking an out going, friendly telesales person to make appointments for our consultants with both existing and new clients, working from home [...]]]></description>
			<content:encoded><![CDATA[<p>At <a title="WSI Yorkshire homepage" href="http://www.wsiyorkshire.co.uk" target="_blank">WSI Yorkshire</a> we provide a Full Digital Marketing Service from <a title="Web Design from WSI Yorkshire" href="http://www.wsiyorkshire.co.uk/web-design-huddersfield.htm" target="_blank">Web Design</a> to ongoing Website Optimisation and Advertising for Large &amp; Medium Companies in the Yorkshire region and beyond.</p>
<p>We are currently seeking an out going, friendly telesales person to make appointments for our consultants with both existing and new clients, working from home or in our offices in Holmfirth.</p>
<p>With flexible hours to suit, this role would be particularly suitable for a back to work parent looking for a job to fit round family life.</p>
<p><span id="more-1806"></span></p>
<ul>
<li>Friendly out-going person</li>
<li>Flexible hours</li>
<li>Working from home or from our offices in Holmfirth</li>
<li>No high pressure selling</li>
<li>Good basic and performance bonus</li>
<li>Fast growing company</li>
<li>Full training given Industry experience not essential</li>
</ul>
<p>If you think you would make a good addition to our team please email your cv to <a href="mailto:steve@wsiyorkshire.co.uk" target="_blank">steve@wsiyorkshire.co.uk</a></p>
<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?a=4oimr_dO6dU:NLdir1HPOTI:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?a=4oimr_dO6dU:NLdir1HPOTI:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?i=4oimr_dO6dU:NLdir1HPOTI:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?a=4oimr_dO6dU:NLdir1HPOTI:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?a=4oimr_dO6dU:NLdir1HPOTI:-BTjWOF_DHI"><img src="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?i=4oimr_dO6dU:NLdir1HPOTI:-BTjWOF_DHI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?a=4oimr_dO6dU:NLdir1HPOTI:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?i=4oimr_dO6dU:NLdir1HPOTI:F7zBnMyn0Lo" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/WsiWebDesignBlog/~4/4oimr_dO6dU" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.wsiyorkshire.co.uk/blog/telesales-position-recruitment/2012/01/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.wsiyorkshire.co.uk/blog/telesales-position-recruitment/2012/01/</feedburner:origLink></item>
		<item>
		<title>Mobile Takes 12% of the UK’s Paid Search Clicks for December</title>
		<link>http://feedproxy.google.com/~r/WsiWebDesignBlog/~3/EK2g9c5Q0qE/</link>
		<comments>http://www.wsiyorkshire.co.uk/blog/mobile-paid-search/2012/01/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 09:57:07 +0000</pubDate>
		<dc:creator>John-Paul</dc:creator>
				<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[mobile devices]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[ppc advertising]]></category>
		<category><![CDATA[mobile paid search]]></category>
		<category><![CDATA[ppc]]></category>

		<guid isPermaLink="false">http://www.wsiyorkshire.co.uk/blog/?p=1797</guid>
		<description><![CDATA[According to recently released data mobiles and tablets combined accounted for 12% of all UK paid search clicks in December. This 12% share of paid search clicks actually represents a 49% increase in click share as percentage of the total paid search clicks since October. Paid Search Past Comparisons Over the same period the Quarterly [...]]]></description>
			<content:encoded><![CDATA[<p>According to recently released data mobiles and tablets combined accounted for 12% of all UK paid search clicks in December.</p>
<p>This 12% share of <a title="Paid Search (PPC) Management from WSI Yorkshire" href="http://www.wsiyorkshire.co.uk/pay-per-click-management.htm" target="_blank">paid search</a> clicks actually represents a 49% increase in click share as percentage of the total paid search clicks since October.</p>
<h2>Paid Search Past Comparisons</h2>
<p>Over the same period the Quarterly UK Advertising Report found that the spend share of tablet and mobile devices increase to a 7.5% share of overall search spend which in an increase of 29%.<span id="more-1797"></span></p>
<p>&nbsp;</p>
<p>According to Marin the imbalance between the mobile click share (12%) &amp; mobile spend share (7.5%) highlights favourable performance conditions for mobile advertisers.</p>
<p>When compared to desktop search, volumes are growing faster than budgets which is resulting in less expensive clicks for advertisers on mobile marketing campaigns.</p>
<p>Across all web enabled devices there was an increase of 43% in <a title="Paid Search Management from WSI Yorkshire" href="http://www.wsiyorkshire.co.uk/pay-per-click-management.htm" target="_blank">paid search</a> volumes, click-through rates increased by 24% &amp; cost per click decreased 5% during Quarter 4 of 2011 on a year over year basis.</p>
<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?a=EK2g9c5Q0qE:2dH-jyUjro0:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?a=EK2g9c5Q0qE:2dH-jyUjro0:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?i=EK2g9c5Q0qE:2dH-jyUjro0:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?a=EK2g9c5Q0qE:2dH-jyUjro0:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?a=EK2g9c5Q0qE:2dH-jyUjro0:-BTjWOF_DHI"><img src="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?i=EK2g9c5Q0qE:2dH-jyUjro0:-BTjWOF_DHI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?a=EK2g9c5Q0qE:2dH-jyUjro0:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?i=EK2g9c5Q0qE:2dH-jyUjro0:F7zBnMyn0Lo" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/WsiWebDesignBlog/~4/EK2g9c5Q0qE" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.wsiyorkshire.co.uk/blog/mobile-paid-search/2012/01/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.wsiyorkshire.co.uk/blog/mobile-paid-search/2012/01/</feedburner:origLink></item>
		<item>
		<title>The power of email marketing and social media marketing: Part 2</title>
		<link>http://feedproxy.google.com/~r/WsiWebDesignBlog/~3/rJfogDBA7J8/</link>
		<comments>http://www.wsiyorkshire.co.uk/blog/social-media-marketing/2011/12/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 16:57:10 +0000</pubDate>
		<dc:creator>John-Paul</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Facebook Page]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://www.wsiyorkshire.co.uk/blog/?p=1760</guid>
		<description><![CDATA[3 ways to combine Social Media with Email Marketing Social media can be integrated into your email marketing strategy in a number of ways. However, the method that you choose depends on what you want to achieve. For example if your goal is to syndicate your content online then you will want to target your [...]]]></description>
			<content:encoded><![CDATA[<h2>3 ways to combine Social Media with Email Marketing</h2>
<p><a title="Social Media on WSI Yorkshire" href="http://www.wsiyorkshire.co.uk/social-media-marketing.htm">Social media</a> can be integrated into your email marketing strategy in a number of ways. However, the method that you choose depends on what you want to achieve. For example if your goal is to syndicate your content online then you will want to target your campaigns to encourage readers to share your content on their social networks.</p>
<p><img style="float:right!important; margin:10px" title="The Many Social Media Platforms" src="http://www.wsiyorkshire.co.uk/blog/wp-content/uploads/2011/12/social-icons-vector-pack-300x231.jpg" alt="Social Media Platforms" width="300" height="231" />In 2010 Aweber conducted a survey. The results showed that 36% integrate social media into their email marketing with the purpose of asking readers to send the email on to their social network followers.<br />The three main tactics for implementing an integrated social media and <a title="Email Marketing from WSI Yorkshire" href="http://www.wsiyorkshire.co.uk/email-marketing.htm" target="_blank">email marketing</a> strategy to share your newsletter content are as follows:</p>
<p><span id="more-1760"></span></p>
<h3>1. Include &#8216;Share&#8217; buttons in your newsletters</h3>
<p>Including social sharing links in your email newsletters is a great way of combining social media with email marketing. It is also a great way of encouraging your readers to share content. Most websites have a share button on them to make it easier to share.  Five tips you should consider:</p>
<ol>
<li>Identify the most relevant social networking sites.</li>
<li>Integrate the &#8216;share&#8217; icons in your newsletter templates.</li>
<li>test the new  newsletter template with a focus group.</li>
<li>Roll out the news letter template to the rest of your database.</li>
<li>Track shared article metrics.</li>
</ol>
<h3>2. Increase your social following through email marketing</h3>
<p>As well as including the &#8216;share&#8217; icons in your email newsletters, it is equally as important to include links for your subscribers to follow you on social networking sites.  Add call to actions including &#8216;<a title="WSI Yorkshire on Twitter" href="https://twitter.com/WSIYorkshire" target="_blank">Follow us on Twitter</a>&#8216; and &#8216;<a title="WSI Yorkshire on Facebook" href="https://www.facebook.com/wsiyorkshire" target="_blank">Like us on Facebook</a>&#8216;, even &#8216;Subscribe to our YouTube Channel&#8217;.</p>
<p>Also change your email signature to include these &#8216;follow&#8217; links.</p>
<h3>3. Promote your email content in the social Media Platforms</h3>
<p>Be confident and cross promote your email marketing and <a title="Social Media From WSI Yorkshire" href="http://www.wsiyorkshire.co.uk/social-media-marketing.htm">social media</a>.  Just like you inform your subscribers to your email marketing list about your social media profiles, you can do the same on your social networks informing your followers of your newsletter.</p>
<p>Remind all your <a title="WSI Yorkshire's Facebook Fan Page" href="https://www.facebook.com/wsiyorkshire">Facebook</a> fans, <a title="WSI Yorkshire on Twitter" href="https://twitter.com/WSIYorkshire" target="_blank">Twitter</a> followers, Linked In Followers and YouTube subscribers that you have a great email newsletter and encourage them to subscribe. Email marketing should be used as a catalyst for starting conversations online about your brand.</p>
<h2>Conclusion</h2>
<p><a title="Email Marketing from WSI Yorkshire" href="http://www.wsiyorkshire.co.uk/email-marketing.htm">Email marketing</a> is the least costly method of marketing but the most measurable, most effective and easiest to implement as part of your <a title="Online Marketing from WSI Yorkshire" href="http://www.wsiyorkshire.co.uk/digital-marketing.htm" target="_blank">online marketing</a> strategy.  More importantly, by incorporating social media into your email marketing strategy you can boost your business, keep your audience engaged and enhance your brand reputation.</p>
<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?a=rJfogDBA7J8:c2MC6K6i3Xk:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?a=rJfogDBA7J8:c2MC6K6i3Xk:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?i=rJfogDBA7J8:c2MC6K6i3Xk:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?a=rJfogDBA7J8:c2MC6K6i3Xk:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?a=rJfogDBA7J8:c2MC6K6i3Xk:-BTjWOF_DHI"><img src="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?i=rJfogDBA7J8:c2MC6K6i3Xk:-BTjWOF_DHI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?a=rJfogDBA7J8:c2MC6K6i3Xk:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?i=rJfogDBA7J8:c2MC6K6i3Xk:F7zBnMyn0Lo" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/WsiWebDesignBlog/~4/rJfogDBA7J8" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.wsiyorkshire.co.uk/blog/social-media-marketing/2011/12/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.wsiyorkshire.co.uk/blog/social-media-marketing/2011/12/</feedburner:origLink></item>
		<item>
		<title>The power of email marketing and social media marketing: Part 1</title>
		<link>http://feedproxy.google.com/~r/WsiWebDesignBlog/~3/-Ek7fNrH19I/</link>
		<comments>http://www.wsiyorkshire.co.uk/blog/email-social-marketin/2011/12/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 10:56:11 +0000</pubDate>
		<dc:creator>John-Paul</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Facebook Page]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[digital marketing campaigns]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[facebook marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[twitter campaigns]]></category>

		<guid isPermaLink="false">http://www.wsiyorkshire.co.uk/blog/?p=1729</guid>
		<description><![CDATA[Introduction to Social Media &#38; Email Marketing The main lifeline for a company to survive is generating new sales and repeat business from existing customers. Without existing customers staying connected and engaging with you and new leads entering your sales pipeline you company will stay stagnant and not grow.  However, implementing a well planned email [...]]]></description>
			<content:encoded><![CDATA[<h1>Introduction to Social Media &amp; Email Marketing</h1>
<p>The main lifeline for a company to survive is generating new sales and repeat business from existing customers. Without existing customers staying connected and engaging with you and new leads entering your sales pipeline you company will stay stagnant and not grow.  However, implementing a well planned email marketing strategy can help your business generate new leads and nurture existing clients to ensure continued growth.</p>
<p><img style="margin: 10px;" title="email providers" src="http://www.wsiyorkshire.co.uk/blog/wp-content/uploads/2011/12/email-logos.jpg" alt="Email services logos" width="231" height="230" />Nearly everyone uses email and it is continually growing and evolving. <a title="Email Marketing" href="http://www.wsiyorkshire.co.uk/email-marketing.htm" target="_blank">Email marketing</a> is a drip marketing technique which is a direct marketing strategy. Email marketing involves scheduling promotional messages with relevant and specific calls to action sent via email.  It is a campaign spread over a period of time.</p>
<h2>5 things to consider with email marketing</h2>
<p><span id="more-1729"></span></p>
<p>Everyone has heard the saying &#8216;don&#8217;t run before you can walk&#8217;, well the same applies to email marketing.  Any email campaign must have best practices implemented before any <a title="Social Media" href="http://www.wsiyorkshire.co.uk/social-media-marketing.htm">social media</a> integration. If your email campaign is poor it doesn&#8217;t matter how much social integration you have, it just won&#8217;t work. So, here are some basic email marketing guidelines.</p>
<h3>#1 Start with a clean database</h3>
<p>Make sure your contact database is clean and complete as this determines how successful your <a title="Email Marketing" href="http://www.wsiyorkshire.co.uk/email-marketing.htm">email marketing</a> campaign will be.</p>
<h3>#2 Keep it personal</h3>
<p>Always make your emails personal so your readers know you are human and feel like you are personally addressing them. Rather than starting &#8216;Dear friend&#8217; or &#8216;Dear customer&#8217;, use the greeting &#8216;Hi John&#8217; as this will go a long way.</p>
<h3>#3 Compose a catchy subject line</h3>
<p>As soon as the email lands in the inbox of the recipient it is the subject line that will stand out next to the sender&#8217;s name. Ensure the subject line is catchy and will compel the reader to open the email. It is the subject line that will make or break your email.</p>
<h3>#3 Educate and Captivate</h3>
<p>Never hard sell in your email. Remember, your readers subscribed to receive email communication that has valuable content &#8211; not emails that are sales pitches.</p>
<h3>#5 Design your emails for mobile devices</h3>
<p>Mobile and Smartphone&#8217;s are now indispensible for both personal and business users. More and more people are using their mobile devices to read emails and browse the web. Ensure your email is correctly designed for mobile users.</p>
<h2>Benefits of Social Media and Email Marketing</h2>
<p><a href="http://www.wsiyorkshire.co.uk/social-media-marketing.htm">Social media</a> has exploded in the last few years and more and more people are using sites such as <a title="WSI Yorkshire Facebook Page" href="https://www.facebook.com/wsiyorkshire">Facebook</a>, YouTube and <a title="WSI Yorkshire Twitter" href="https://twitter.com/WSIYorkshire">Twitter</a>. This explosion has transformed the way people communicate online and more importantly how companies market their products and services to their target audience.</p>
<div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?a=-Ek7fNrH19I:0WbQoROy6Zs:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?a=-Ek7fNrH19I:0WbQoROy6Zs:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?i=-Ek7fNrH19I:0WbQoROy6Zs:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?a=-Ek7fNrH19I:0WbQoROy6Zs:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?a=-Ek7fNrH19I:0WbQoROy6Zs:-BTjWOF_DHI"><img src="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?i=-Ek7fNrH19I:0WbQoROy6Zs:-BTjWOF_DHI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?a=-Ek7fNrH19I:0WbQoROy6Zs:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/WsiWebDesignBlog?i=-Ek7fNrH19I:0WbQoROy6Zs:F7zBnMyn0Lo" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/WsiWebDesignBlog/~4/-Ek7fNrH19I" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://www.wsiyorkshire.co.uk/blog/email-social-marketin/2011/12/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.wsiyorkshire.co.uk/blog/email-social-marketin/2011/12/</feedburner:origLink></item>
	</channel>
</rss>

